COPYREADING &

HEADLINE WRITING
Ana Marie Contreras-Calapit
anamariecalapit@gmail.com
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 Persuade / Excite readers
HEADLINES
Break up the page

GOOD HEADS DO THREE THINGS:

Tell the reader what the story is about
Give this information in quick and easy form
Entice the reader to follow the story and read all about
it

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 USE THE PRESENT TENSE
Bohol food crisis feared
vs
Bohol dads fear food crisis

Microcredit access for Agri sector backed

vs
Agri Party-list backs microcredit access

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 USE THE PRESENT TENSE
Clara airport devt fund sought
vs
Solons bat for airport fund

Misuari trial transferred to Taguig

vs
SC moves Misuari trial to Taguig

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 USE THE PRESENT TENSE
Services resumed
vs
DFA reopens services

Ukay-Ukay traders charged

vs
Customs charge Ukay-Ukay traders

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 USE THE PRESENT TENSE
20 were hurt 20 are hurt
as trains crash
as trains crash
ASEAN, US hold special
ASEAN, US meeting
special meeting
held Drug sting nets 3

3 drug pushers
arrested
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 USE ACTIVE VOICE
Polls decided by coin toss
vs
Coin toss break poll ties

Whistle-blowers are sued by solon

vs
Bong sues whistle-blowers

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 USE ACTIVE VOICE
Presidents DAP stand is backed by allies
vs
Allies back Noy on DAP stand

Top police officials

are sent back to school by NCRPO
vs
NCRPO sends top police officials
back to school

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 USE ACTIVE VOICE
Man with P25-M shabu is arrested by police
vs
Makati sting nets man with P25-M shabu

1 dead, 7 hurt in Zambo blast

vs
Zambo blast kills 1, hurts 7

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 USE ACTIVE VOICE
Bank manager
Masked men
is shot by masked men
shoot bank
Grocery robbed by
children manager
Two jail guards caught Children rob
gambling fired
grocer
Chief fires
gambling jail
guards
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 IN CONTRAST
Loyal bashers ni Nancy nabuhay
Higanteng buwaya nahuli sa Palawan
Coup vs Pnoy inimbento ni Trillanes
Budget sa SONA tinipid
Abad ginisa ng Senado sa DAP
 FUTURE EVENT USE
INFINITIVE TO
P8 billion to solve Bataan flooding
Surigao to boost seaweed industry
DOJ panel to pursue raps vs Misuari et al.
CamSur power rates to increase in December
Japan to spend $500 million to fix Fukushima leaks

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 PANGHINAHARAP
2 LPA pa nagbabanta
Jinggoy hindi pa suspendido
DAP ng PNP, pinasisiyasat ng VACC
DAP gagawing legal
Pope Francis bibisita sa Pinas (sa Enero 2015)
Inday lalabas sa Biyernes
Inday palabas na
 IS, ARE, THE & A
The mayors wife is hurt Mayors wife
in a car crash
hurt in car crash
The forensic experts are
in Manila
An American tourist is Forensic experts
slain
arrive in Manila

Psycho slays
American tourist
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 IS, ARE, THE & A
The cop in a lawyers slay surrenders
Cop in lawyers slay surrenders

The meteor showers are visible over PH

Meteor showers visible over PH

5 soldiers are hurt in a clash with the NPA rebels

5 soldiers hurt in clash with NPA rebels

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 IS, ARE, THE & A
A suspected bomb-maker is gunned down
Cops kill suspected bomb-maker

The Comelec is urged to uphold the ouster of party-list groups

Poll watchdog urges Comelec to uphold ouster of party-list
groups

A barangay captain is slain in Abra

Hired guns slay Abra village chief

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 ANG, SI, NG, AT, NANG
Ang bata, nahuli sa shabu
Bata, huli sa shabu
Senado at Kamara, nagbalik-sesyon
Senado, Kamara balik-sesyon
DAP gagawin nang legal
DAP gagawing legal
Si Napoles ay nasa Bicutan na
Napoles, nasa Bicutan na
 LABELS
Tourism potentials
P210 million to boost Davao tourism

Auxiliary services
Civilian groups beef up Coast Guard

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 LABELS
Day-care upgrading
Sarangani allots P2.5 million for day-care centers

Tagum port
P3-billion intl port construction to start in 2014

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 USE VERBS THAT PAINT
Typhoon Pablo hits A PICTURE
Typhoon Pablo
Northern lashes Northern
Mindanao Mindanao

Tubbataha mgmt: Chinese boat wrecked

4,000 sq m of reef
Yolanda roars toward Visayas
Cyclone wreaks havoc in India

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 AVOID WORDS THAT ADD
NOTHING TO THE POWER
Valuable jewelry stolen OF THE HEADLINE
Thieves grab
Big reduction in tax on
beer 15,000 gems
Presidents SONA Beer tax cut by
speech
20 percent
President
pledges better
conditions for
labor
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 AVOID WORDS THAT ADD
NOTHING TO THE POWER OF
THE HEADLINE
66K retiradong pulis, di makatatanggap ng pension
12.1 M Pinoy mahirap pa rin SWS
2.6 trillion budget sa 2015 isinumite na sa Kamara
 AVOID WORDS THAT ADD
NOTHING TO THE POWER OF
THE HEADLINE
PLDT to expand fiber network investment in Bohol
PLDT to invest P1 billion
in Bohol fiber network

6 administration senators DAP recipients

6 senators get P100 million each from DAP

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 AVOID WORDS THAT ADD
NOTHING TO THE POWER OF
THE HEADLINE
Salceda heads UNs climate change body
Albay governor leads UN agency
with $100 billion climate fund

Teachers say no to poll work

700 teachers shun poll duty

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 4 judge kay Mam Arlene sisiyasatin
Ika-100 milyong Pinoy isinilang
Nawawalang P90-B savings hinahanap
kay Abad
38K pirma pabor sa FOI bill isiunumite sa
Palasyo

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 Special allowance ng SC justices,
sisilipin ng Kamara
2K sako ng NFA rice nabawi sa Iloilo
BIR ihihirit uli ang SALN ng SC justices

ABBREVIATIONS
Government govt
Department dept
Intramurals intrams
Laban sa/kay; against vs
 HEADLINE VOCABULARY
P23-B connector road awaits Aquino nod
UN, Iraq probe death of 52 Iran exiles in camp
Megan Young clinches Ms. World title
Korean firms eye Phl coconuts
 HEADLINE VOCABULARY
Due Prod
Allay
OK
Nix
Row Eye
To bat Nod
Slate
Probe
Urge
Foil Clinches
Cited
Press
 PUNCTUATIONS
Commas VP Binay, anak
Ridiculous
kinasuhan ng
Councilor
P1.5 B plunder
Calls rates rise

FOR PNoy sa mga

Ridiculous , kritiko:
Councilor
Magmahalan,
Calls rates rise
magtulungan
tayo
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 PUNCTUATIONS

Dash
We will stay in powerPGMA
Wife tried to stab mecourt told
PNoy parang si Jesse Robredo noong
SONALeni
Colon
Abad: DAP hindi bago, hindi sikreto
DepED: Bonus ng guro, di galling sa
DAP
PNoy: DAP ideya ni Mabini
Binay: Pinupulitika ako
Combination
Glenda death toll: 80 na
4 nawawala--NDRRMC
Quotation marks:
To indicate doubt
- Dead man attends own funeral
- Lost boy safe in bed
- Show proof of corruption, senator urges critics
Names
- Inday palabas na,
- isa pang bagyo binabantayan

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 SIMPLICITY IS THE KEY
Witnessed saw
Depart go
Consultations talks
Commence start
Purchase buy
Line-up slate
Recommend urge
Appropriate due

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 for the reason that
VERBAL
-
DEADWOOD
because
a large proportion - many
at the present time - now
succumbed to injuries - died
at an early date - soon
is of the opinion that - believes
In the neighborhood of - near
In the event of - in case

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 VERBAL DEADWOOD
In spite of the fact that- although
Draw attention of - remind
Tendered his resignation - resigned
Affixed his signature - signed
United in holy matrimony - married
Held a conference - met
Told his listeners - said

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 UNIT COUNTING
jiltf - J I L T F- 1
? - 1 space - 1
All figures- 1 all small letters-1
dash- 1 small m, w- 1
M, W- 2
All caps except M W J I L T F 1

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 COPY READING
SYMBOLS
SYMBOL MEANING
-Professor Juan Masipag
Abbreviate
-Prof. Masipag Spell out word
- Bought ten cans Set in numerals
- 8 participants Spell out

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 SYMBOL MEANING
- Local govermnent
Transpose letters
- Administration school Transpose words
- Manila, philippines Set in capitals
- She Edited the Set in lower case
- occassion Delete letter
- The new recruits Delete & close up
- Pretty girl Insert word
- occurence Insert letter
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 SYMBOL MEANING
over. He said
Begin a new
paragraph

anew dress separate

Gentle man Close up

Species Homo Set in italics

sapiens
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 SYMBOL MEANING

Dr Juan Flavier
Put period
Mary s book Insert apostrophe

I dont believe it, Insert quotation
she said mark

,
Los Angeles California Insert comma
- -
six year old boy Insert hyphen
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POINT SIZES

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HEADLINE SCHEDULE

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 HEADLINE SCHEDULE
A second principle of balance and
proportion: shorter heds have more lines,
longer heds fewer lines. Huge headlines on
small stories and small headlines on big
stories confuse both the eye and the brain.

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