Intertextual references to the movie Home Alone

- Kevins recognisable screaming face on the homeless persons body

- Movie logo embedded in main cover line
These well-known intertextual references draw the reader in immediately. The familiarity of the references entices
the audience as it makes the issue more relatable to the consumer. Also, Home Alone is a film watched by a variety
of people (both genders, all age groups from 7-70 years old, all social groups) therefore this Big Issue cover would
appeal to a larger majority of the public, increasing the potential for sales.
Main Photo Magazine Masthead
Denotation- homeless Denotation- The Big
woman, posed, few Issue, Red, San serif
belongings & run down font, contrasting white
(low economic area), background
low lighting Connotation- contrast
Connotation- makes catches the audiences
the reader feel eye, represents type of
empathetic towards magazine/ could imply
people that are worse the type of content that
off than them, photo could be inside the
could represent issue
vulnerability of Cover line
homelessness. The low, the homeless
dingy lighting also used population is rising;
to represent the sad, what are we going to
hopeless emotion do about it?
around the topic of Denotation-serif black
homelessness, further font
trying to make the Connotation-
reader feel empathetic raising awareness for
Price the issue of
Denotation- 2.50, high homelessness, appeal
magazine price to public to help &
Connotation- may emphasis need to help
further emphasis to the Slogan
audience the need to Denotation- yellow san
financially help the serif font
homeless, price point Connotation- bold yellow
may indicate the main contrasting colour
social class it appeals to attracts the audiences
Main Cover line eye
Denotation- Home Alone this Christmas= intertextual reference to Home Alone, Christmas links to time of year
its sold (November), serif text font, Home Alone logo, white yellow & red text
Connotation- aims to make the reader feel empathy towards homelessness at Christmas, whereas other magazines
are displaying Christmas in a positive cheerful light this Big Issue cover highlights the negative sadness aspects that
still go on around Christmas- this could be hard hitting to the reader as its an uncommon magazine topic for the
typically joyful season.