CPL # 236 MONTHLY MAGAZINE FOR HOTEL, RESTAURANT, AIRLINE, TRAVEL & TOURISM INDUSTRY

Vol# 11 Issue# 11
November - 2017

w w w . a m b a s s a d o r . p k

INTERNATIONAL

CHEFS DAY 2017

CELEBRATED WITH ENTHUSIASM
Vision
To become a world class manufacturer of Commercial
Kitchen Equipments to cater needs of domestic as well
as international clients.

***
FOR HOTEL, RESTAURANT, FAST FOOD, CAF & BAKERY
5-A FAZAL ELAHI, ROAD, REHMAN PURA LINK FEROZEPUR ROAD, LAHORE. PAKISTAN
Ph: +92 42 3759 5333-4 UAN: +92-42-111-313-106, Cell: +92 322-8011069
acke.sales1@gmail.com www.ambassador.pk
IATA TRAININGS &
CONVOCATION QUALIFICATIONS
MONTHLY HOSPITALITY PLUS NOVEMBER - 2017
2017 LAUNCHED
MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 1
 NOVEMBER
MONTHLY - 2017PLUS
HOSPITALITY
2
 THE QUEENS AWARDS
FOR ENTERPRISE:
2016

MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 3

 t
Net Weigh

1kg
WHEN
PACKED

Net Weight

500gm
WHEN
PACKED

Net Weight

250gm
WHEN
PACKED

Net Weight

100gm
WHEN
PACKED

HALAL

Jamia Markaz-e-Uloom-e-Islamia
Mansoorah, Lahore - PAKISTAN

MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 4

C O N T E N TS HP
Hospitality Plus
Articles and other write-ups
are contributed by different
writers.
Price: Rs.200 Views published in the magazine
Vol#11/Issue#11 November 2017 Reg#1391/20040102 do not necessarily reflect the
managements policy.
Member CPNE

Ahmad Shafiq Editors Note 6

Chief Editor/Editor The Right Move
Cell: 0321-9484904
COVER STORY 7-12
Zaheer Ahmad
International Chefs Day 2017
COO
0320-8800555 ARTICLE 19-20
Traveling in America
Samina Ahmad
Director LAUNCH 21-24
Babar Sheikh The First IATA-Authorized Training
Page 7
Managing Editor Center Launched
0322-9490092 ARTICLE 26
Beenish Mohsin 8 Tricks For Saving Money
Manager Marketing TOURISM 27-28
0320-8000113 TDCP Plays a Vital Role in Tourism Promotion
Imtiaz Alam EVENT 31-36
Masood Ali Khan The 16th Convocation
Sabir Ahmad Page 21
ARTICLE 37-40
Contributors
10 Best Cities to Live in Around the World
M. Aamir Kashif
Designer/Manager Production ARTICLE 42
Waqas Ali How to Get Free Starbucks Every Day
Official Photographer GOING GREEN 43-44
Yaqoob Bhatti Sustainable Tourism Can Make World
Photographer Cleaner and Greener
Published by
Ahmad Shafiq
ARTICLE 47-48 Page 31
Health & Food Safety
Printed by
ARTICLE 49-50
Udoos Printing Press
394-Hunza Block, Alama Iqbal How to Look and Feel Healthier in One Week
Town, Lahore Industry Highlights 53-54

For comments please write to us at:

5-C, Main Gulberg II, Ayesha Saddiqa Road,
(Behind EFU House) Jail Road, Lahore Pakistan.
Tel: 042-35870012-13, Fax: 042-35755518
Mob: 0320-8000113 UAN: +42 111-113-114
E-mail: office@hospitalityplus.com.pk Page 43

MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 5

 THE RIGHT
MOVE
N ational Vocational & Technical Training Commission
(NAVTTC) in collaboration with GIZ has taken a positive
initiative to form the Sector Skills Councils for the
Hospitality, Construction and Textile sectors in Pakistan.
Sector Skills Councils are meant to support the reform of technical
and vocational education and training (TVET) system in Pakistan.
They are intended to be a mechanism to secure the greater
involvement of employers in the design and implementation of
Government-funded trainings and to increase the quality and scale
of training.
The country has many natural resources, ambitious infrastructure
developments, a growing domestic market and expanding middle-
class, and its geographical position places it close to some of the
worlds largest and growing markets. A better skilled population
will help to explore the countrys economic potential.
The SSCs will work in the following areas and will play a vital role
in achieving the intended objectives.
Providing labor market information and assessments to
the employers and policy makers for the skills priorities
and policy development
Providing practical guidance and assistance to
employers on training policy and practices
Supporting and developing skill standards, competency-
based training programs and customized training
solutions to meet the human resource demands
Addressing the capacity-building needs of the training
service providers in order for them to better respond to
the human resource demand, including training of
trainers and strengthening the ability of individual
employers to develop their employees
Advocating and lobbying on issues, challenges and
opportunities of all the three sectors, as and when
required
NAVTTCs initiative with the support of GIZ to set up these sector
skills councils will pave way for improving the TVET sector and
strengthening the selected economic sectors in Pakistan.
MONTHLY HOSPITALITY PLUS
EDITORS NOTE
AHMAD SHAFIQ CHIEF EDITOR
HOSPITALITY PLUS MAGAZINE (MONTHLY PUBLICATION)
CHIEF EXECUTIVE OFFICER (CEO )
shafiq@cothm.edu.pk
COLLEGE OF TOURISM & HOTEL MANAGEMENT (COTHM) PAKISTAN & DUBAI
COTHM HOSPITALITY FOUNDATION (CHF)
COTHM SCHOOL SYSTEM (CSS)
COTHM MANPOWER INTERNATIONAL
MEMBERSHIPS
*Member of American Hotel & Lodging Association (AH &LA), USA
* Member of Confederation of Tourism & Hospitality (CTH) UK
* Member of the Institute of Commercial Management (ICM) UK
*Associate Member of the Institute of Hospitality (IH), UK
* Member of EURHODIP The Leading Hotel Schools in Europe
*Member of Learn Travel UK
*Member of International Center for Business Communication (ICBC) USA
*Member of International Federation Pastry Ice Cream Chocolate,
*Member of Specialty Coffee Association of Europe (SCAE) UK
*Member of The International Hotel School Association (Euhofa), Netherland
*Member of Council on Hotels, Restaurants and Institutional Education (CHRIE) USA
*Member of World Association of Chefs Societies (WACS)
*Accredited 'B LEVEL' Judge of the World Association of Chefs Societies (WACS)
* Member of the Executive Board of Hall of Fame Foundation Pakistan
* Ex-consultant with the World Bank on tourism in the NWFP, Pakistan
*Founder/Secretary General of the Chefs' Association of Pakistan (CAP)
*Member of the Governing Body of Lahore Businessmen Association
for Rehabilitation of the Disabled (LABARD)
*Member of NAVTEC's 'IAG' on hospitality sector, Govt. of Pakistan
*Member of Trade Testing Board of TEVTA, Govt. of Punjab
* Chairman of the 'Hospitality Sector Skills Committee' of the Lahore Chamber of
Commerce & Industry (LCCI)
* Member of the Board of Studies of University of Gujrat
* Member of Employers' Federation of Pakistan
* Member of Pakistan Oversees Employment Promoters' Association (POEPA)
* EC Member Pakistan Industrial & Traders Associations Front (PIAF)
* Founder/ Secretary General of Lahore Restaurants Association
*Member of the Board of Studies of University of Punjab
AWARDS
*Lamp of Knowledge Award for an Outstanding International Hospitality
Educator, USA, 2014
*The Financial Daily Award (TFD) Best Hotel School of Pakistan, 2014
*Consumer Choice Award (CAP) Best Hotel School of Pakistan, 2014
*Government of Sindh Award - Best Hotel School of Pakistan, 2014
*Chefs' Association of Pakistan Award (CAP) - Best Hotel School of Pakistan,
2010-2014
NOVEMBER - 2017 6
 INTERNATIONAL

CHEFS DAY 2017

CELEBRATED WITH ENTHUSIASM

MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 7

 Chefs around the globe celebrate
their Day on 20th October every
year. International Chefs Day 2017
was celebrated by the chefs of
Pakistan with all the dignity and
grandeur.

Chefs Association of Pakistan (CAP),

which is the only representative
association of the chefs of Pakistan,
is maintaining a tradition of
celebrating the day with zeal and
commitment to unfold new horizons
of learning, growth, development
and exposure for the chefs of
Pakistan in harmony with
international fraternity of Chefs.

MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 8

T his year the celebration of ICD 2017
was organized by its strategic partner,
C o l l e g e o f To u r i s m & H o t e l
Management (COTHM) Pakistan. As is the
tradition every year, a large congregation of
hundreds chefs marched together to show
their solidarity and togetherness with the
chefs nationally and internationally.

In a formal ceremony at the conference hall of

COTHM, the event was initiated with the
recitation of the Holy Quraan. Mr. Zaheer
Ahmad, the COO of COTHM in his welcome
address extended his warm felicitations to the
chefs of Pakistan and the ones celebrating
their day internationally. He expressed his
resolve to support and promote the talent of
chefs at all forums of the world.

Later, the senior chefs and executive

members of CAP expressed their best wishes
for the chefs around the globe. In a betting
arrangement, the Professional Excellence
Awards were conferred on the chefs who
made their invaluable contributions while
serving in their profession. They reiterated
their commitment with their profession and
promised to transfer their knowledge to the
younger generation of chefs.
Muhammad Zubair Khan, who graced the
Pakistan has event as the Chief Guest, praised the precious
contributions of the chefs in raising the
enormous talent standards of culinary arts, food safety,
hygiene and the presentation of food. He
but we need to expressed his resolve to provide the chefs of
Pakistan with every possible support in bring
nurture it and their talent in front of the world. He also
thanked the management of WORLDCHEFS

Based on the theme of WORLDCHEFS,
HEALTHY FOOD FOR HEALTHY
HEROES a culinary competition among the
school children was organized at COTHM in
which the young students freely
demonstrated their talent. A three days event
culminated into the ICD 2017 celebrations
and the young students were generously
acknowledged by the senior chefs. The Chefs
showcase it in front
of the world.
Association of Pakistan presented souvenirs
and shields to the winning teams of young
chefs.
T h e C h i e f P a t r o n o f t h e C A P, M r.
for keeping CAP abreast with the world and
engaging its chefs in the international
culinary competitions. He said, Pakistan has
enormous talent but we need to nurture it and
showcase it in front of the world.
In the end, Master of the Ceremony, Babar
Sheikh, expressed his gratitude for the
participants for taking out their precious time
to attend the ICD 2017 event celebrations.

MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 9

MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 10
MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 11
MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 12
MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 13
MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 14
MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 15
MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 16
 PROUD TO BE A
PROFESSIONAL
CHEF
90%+
Employment
ratio within 6 months
of graduation
73
Million
new Hospitality,
Travel & Tourism jobs
by 2022
The
ONLY
Institute in Pakistan
having dedicated
Studying at
international placement COTHM was really a
oce in Dubai wonderful and
learning experience.
I must say where I am is all
because of COTHM.
Nimra Qureshi
Glasshouse by Gordon Ramsay,
Hilton Dubai Creek

MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 17

 ADMISSIONS
OPEN THE LEADING
INTERNATIONAL
HOTEL SCHOOL

School of Culinary Arts

1- Graduate Diploma in International Culinary Arts (2-Year) UK
2- Advanced Diploma in Culinary Arts (18-Month) UK
(9-Month) UK
3- Diploma in Culinary Arts (9-Month)
(3-Month) UK
4- Certificate in Professional Cookery (3-Month) COTHM
5- Certificate in Cuisines of the World (3-Month) COTHM
6- Certificate in Food and Nutrition Science (3-Month) COTHM
7- Certificate in Pakistani Cuisine (6-Month) COTHM
(3-Month) COTHM
8- Specialization in Pakistani Cuisine
(3-Month) COTHM
9- Certificate in Food Stylist (3-Month) COTHM
Partners in Excellence 10- Certificate in Catering Management (3-Month) COTHM
11- Certificate in Dietitian & Nutrition (3-Month) COTHM

School of Baking & Patisserie

1- Graduate Diploma in International Baking and
Patisserie (2-Year) COTHM
2- Advance Diploma in Professional Baking and
EURHODIP N Patisserie (18-Month) COTHM
I

L
THE LEADING HOTEL SCHOOLS IN EUROPE T A
ER N
NATIO

3- Diploma in Professional Baking and Patisserie (6-Month) COTHM

4- Certificate in Professional Baking (3-Month) UK
5- Certificate in Fondant Art (3-Month) COTHM
6- Diploma in Cake Decoration and Fondant Art (6-Month) COTHM
7- Certificate in Barista Skills & Fast Food (3-Month) COTHM
I N T E R N AT I O N A L

8- Weekly Classes
9- Kids Cooking Studio

MAIN CAMPUS: 5-C, Main Gulberg II, Ayesha Saddiqa Road, Jail Road, Lahore-Pakistan. UAN: +92-42 111-113-114 Tel: +92-42-35870012-13, 35875851 Mob: 0302-4090092 Email:info@cothm.edu.pk
COTHM JOHAR TOWN: 10-B, Iqbal Avenue, Near Shoukat Khanum, Johar Town, Lahore Tel: +92-42-35184023/24/25 Mob: +92-337-4922993 Email: info.jt@cothm.edu.pk Facebook: cothmjohartown
COTHM MULTAN: 278-B, Gulgasht Colony, Bosan Road Multan. Tel:+92 -61-6511735/36 Mob: +92-300-8639014 E-Mail:infomultan@cothm.edu.pk Facebook: cothmmultan
COTHM FAISALABAD: 35 Y Faizan e Madina road, Madina Town, opposite Mujahid Hospital, Susan Road, Faisalabad Tel: 041 8401351, 041 8401352, 041 8401353
COTHM SAHIWAL: 925-B Farid Town, Sahiwal Tel: +92-40-4270046 Mob: +92-321-1110045/46 E-mail: info.shw@cothm.edu.pk Facebook: cothmsahiwal
COTHM KARACHI : G-4/A, block-17, Gulshan-e-Iqbal (Behind National Stadium) Karachi, Tel:+92-21-34824155/56 Mob: +92-336-2226846 E-Mail:infokarachi@cothm.edu.pk Facebook: cothmkarachi
COTHM ISLAMABAD: House No. 14 Sector F-8/1 Main Nazimudin Road Islamabad.|Tel: 051-2816016/17/18 Mob: 0345-9777791 Fax: 0051-2816019 E-Mail:info.isb@cothm.edu.pk Facebook: cothmislamabad
COTHM RAHIM YAR KHAN : 18-Businessman Colony Rahim Yar Khan Tel: +92-68-5877966/67 Mob: +92-334-5877966,+92-335-8589014 E-mail: info.ryk@cothm.edu.pk Facebook: cothmrahimyarkhan
COTHM BAHAWALPUR: House No: 18/B1, Muhammad Hussain Road Model Town-A, Bahawalpur. Tel: +92-62-2880052-53 Mob: 0345-4219999 E-mail: info.bwp@cothm.edu.pk Facebook: cothmbahawalpur
COTHM GUJRANWALA: 25-D Satellite Town, Main Dastgir Road, Gujranawala Tel: +92-55-3407713, 3407842 Mob: +92-320-0004002/3 E-mail: info.grw@cothm.edu.pk Facebook: cothmgujranwala

MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 18

FOREIGNERS
REVEAL THE THINGS THEY
FIND STRANGEST ABOUT
TRAVELING
IN AMERICA
People around the world like to give
the US a hard time - they like to
make fun of their accents, they're
bewildered by the many friendly
smiles, and overactive air
conditioners are a great source of
concern (and cold).
But stereotypes aside, what are the
real-life American quirks that shock
foreigners?
We looked at a recent Reddit thread
that had non-Americans share the
strangest things they learned about
the US after visiting.
American portion sizes are
bewildering to foreigners
TheMediumPanada said that The
size of food servings in restaurants
is 50-100% bigger than in Europe.
Phalty was awed by the raptor
sized turkey legs sold at amusement
parks.
MONTHLY HOSPITALITY PLUS
Sophie-Claire Hoeller
They're surprised by the number
of drive-thru establishments
Outofplaceandstrange was surprised by the
number of drive-thru establishments the US
features. Others agreed, citing drive-thru
liquor stores, and even drive-thru Daiquiri
stands in Louisiana.
In general, foreigners find it weird how
Americans seem to drive absolutely
everywhere, resulting in parking lots the
size of small villages.
They don't understand why there
are so many ads for lawyers
Hn-t mentioned how ubiquitous ads for
lawyers are stateside. According to the
Redditor, "Most of the time you couldn't
go anywhere without seeing any
ads for lawyers."
NOVEMBER - 2017 19
 They're terrified by the many ads
for prescription drugs
Many others added pharmaceutical ads to
the list. According to crunchymush, Sitting
in our hotel room in Vegas and listening to
the horrendous lists of possible side-effects
for drugs made me wonder how anyone can
bring themselves to take them. Lunesta is
terrifying. I don't remember the specific
possible side-effects, but I just recall the
fact that death wasn't the most troubling
one.
Apparently, there are a lot of
squirrels in the states
Crazy_pants_wolf was shocked by the
amount of squirrels. Others agreed, and
added that American squirrels are also
terrifyingly bold.
The amount of space in the US is
also shocking to people
Musland writes I know the US is a huge
area, but the size of the roads and parking
lots just seemed really strange [to] a central
European.
Various Redditors agree, pointing to the
amount of space between homes. British
user BloatedBaryonyx said I see American
houses on TV and am amazed by how they
have all these massive detached houses. I
thought the people living there were rich or
something, but I eventually picked up
enough context to know that this was a
standard suburban house.
Visitors are awed by the countrys
sheer size
It took me a while before I realized that a
person cannot drive from New York City to
MONTHLY HOSPITALITY PLUS
the Grand Canyon in one day, wrote
Toykolunchboxes.
They also think cars are really big
Crunchymush recounts renting a Ford
Taurus, "which by Australian standards
would be a family sedan, but I felt like I
was driving a go-kart. Everywhere I looked
there were massive pick-ups with dual rear-
axles. I'd look out my side windows half the
time and all I could see was hub caps."
Americans seem to be much
friendlier than other nationalities
and it freaks people out
"Americans are extremely friendly, almost
to an uncomfortable degree for some,"
TheMediumPanda said. "My parents got
slightly lost and had to ask for directions,
after five minutes, 20 people with huge
smiles were surrounding them, trying their
utmost to help. Several offering rides back
to their hotel."
TheRider1 describes Americans as having a
"lack of inhibition with strangers," while
others highlighted how often Americans
"smiled at strangers."
In general, foreigners seem perplexed at
how open and comfortable Americans are
with complete strangers.
Related: Here's how guests can stay in the
secret hotel suite hidden inside Disney
World's Cinderella castle
The gap between toilet stalls
doors is disconcerting to visitors
Bedsheetsforsale is American, but only
realized how exposed American toilet stalls
leaves users when traveling to Europe. "I
remember being in England, and seriously
every bathroom stall was sectioned off with
a full door and everything. Seriously, the
gaps in between American stalls are horrible
and I always think someone is watching
me."
Foreigners don't understand
taxes, and why the price listed on
an item isn't the price expected at
the cash register
Foreigners complain about how the price tag
on an item changes once you get to the cash
register. Ahphoque says Price tag says $5,
you take a $5 bill out of your wallet, then
bam, you're asked to pay $5.86 or
whatever.
NOVEMBER - 2017 20
 THE FIRST IATA-AUTHORIZED
TRAINING CENTER
LAUNCHED
I n its fresh initiative to broaden career
horizons for the youth of Pakistan,
COTHM Pakistan & Dubai has
l a u n c h e d I AT A t r a i n i n g s a n d
qualications in Pakistan.
By signing off with IATA, Canada,
COTHM has become the rst and the only
IATA-Authorized Training Center (ATC)
spreading its educational wings across
Pakistan.
T h e I n t e r n a t i o n a l A i r Tr a n s p o r t
A s s o c i a t i o n ( I ATA ) i s t h e t r a d e
association for the worlds airlines,
representing some 275 airlines or 83% of
total air trafc. In view of the increasing
air travel and ight operations in Pakistan,
there is a huge emerging demand for the
professionally-qualied and skilled work
force in the travel, tourism and airline
sector.
MONTHLY HOSPITALITY PLUS
COTHM has established a fully-equipped
and personalized professional training
facility as per IATA standards to
implement the IATA training programs. In
a serene ceremony, the IATA training and
qualications were launched.
Mr. Kazi M. Mashkoor (Sr. Analyst, IATA
Pakistan) graced the launch ceremony as
the Chief Guest.
Mr. Saman Ratnayake, Area Manager
SriLankan Airlines, Lahore, attended the
ceremony as the guest of honor. They
expressed their optimism about the
growth and development of the airlines
industry in Pakistan.
The ceremony was attended by the
leading professionals from the Travel,
Tourism and Airline Industry.
Mr. Ahmad Shaq, CEO of COTHM
Pakistan & Dubai, said that with the
collaboration of IATA, we will train
hundreds of aviation professionals each
year with a commitment to developing
careers and a workforce that makes our
industry safe, secure, and sustainable.
Through IATA training and qualications
it is possible to share understanding of
best practices, international standards,
and industry regulations, which ensures to
address real workplace challenges.
NOVEMBER - 2017 21
MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 22
 ACADEMIC PARTNERS

MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 23

 Program of Study
1: Diploma in Air Ticketing &
Reservation Systems - IATA (DATRS)

2: Global Distribution System Fares

& Ticketing- IATA (GDSFT)

3: Foundation in Travel &

Tourism Diploma - IATA (FTTD)

4: Post Graduate Diploma in

International Travel & Tourism
Advisor (PGDITTA) IATA

5: Graduate Diploma in Professional

Airline Management - IATA (GDPAM)

6: Advance Diploma in Professional

Airline Management (ADPAM)

7: Certi cate in Airport Operations (CAO)

8: Certi cate in Cabin Crew

Management (CCCM)

MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 24

 Items Items Sizes
R

01 Tea/Coffee Spoon 13.5cm

02 Ice Cream Spoon 13.4cm

03 Tea Spoon Big 14.8cm

04 Soup Spoon Small 14.6cm

05 Dessert Spoon 18.7cm

06 Service Spoon 24.2cm

07 Chafing Dish Spoon 31.1cm

08 Chafing Dish Spoon

39.0cm
09 Cake Fork
14.8cm
10 Dessert Fork 18.7cm
11 Service Fork is glad to introduce its new range of 24.4cm
Office Cutlery especially for Hi-Tea & Mealtime ,
12 Dessert Knife Surely your guests would appreciate the elegant 20.3cm
vibes of your office.

Hi-Tea Mealtime

18 Pcs Tray 14 Pcs Tray

Tea Spoon 6 Pcs, Tea Spoon Big 6 Pcs, Tea Spoon 6 Pcs, Dessert Spoon 6 Pcs,
Cake Fork 6 Pcs Service Spoon 2 Pcs

Mealtime Mealtime

26 Pcs Tray
20 Pcs Tray Tea Spoon 6 Pcs,
Tea Spoon 6 Pcs, Dessert Spoon 6 Pcs, Dessert Spoon 6 Pcs, Dessert Fork 6 Pcs,
Dessert Fork 6 Pcs, Service Spoon 2 Pcs Dessert Knife 6 Pcs, Service Spoon 2 Pcs

Lahore Rawalpindi Quetta Karachi

042-35771162, 0300-8195931 0300-8505931 0300-8385931 021-35295013, 0301-8385931

MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 25

 8 TRICKS FOR SAVING MONEY
AT EXPENSIVE RESTAURANTS
I ts never fun to go
out to a nice meal
and feel by the end
like you got ripped off.
Which is why its
Paul Schrodt / Money.com

important to go into
any restaurant, whether
its fast food or haute
French dining, with
some education about
what youre getting and
what you should be
getting.

We talked to Mark
Pastore, president of
N e w Yo r k C i t y s
acclaimed meat
purveyor Pat LaFrieda
which works with
h i g h - e n d
establishments
including The Spotted
Pig and Minetta Tavern
about how to look
for value when you go
out to eat. Pastore knows of what he speaks:
He says he eats out four to five days a week.
Next time youre ordering at a restaurant,
keep these tips in mind.
1. It pays to be vegetarian.
Theres really no cheap meat in the United
States, Pastore says, as long as its quality
product. So if youve been thinking about
removing animals from your diet, it certainly
wont hurt your wallet.
2. But not every type of meat is
created equal.
At least in terms of cost, there is a clear order.
Poultry is always going to the be the
cheapest, Pastore says. From there it goes:
pork, beef, veal, and then lamb, which is the
most expensive. So load up on duck and
pork chops.
3. Forget about any unusual meats.
Once you delve into the wild game market,
its all very expensive, because there arent
many people raising the animals, Pastore
says. A whole rabbit would sell for close to
$7 a pound fresh on the street. A whole
chicken goes for about $1.25 a pound. Elk
and bison are delicious, but know youre
paying a serious premium for them.
MONTHLY HOSPITALITY PLUS
4. Steak isnt as expensive as you
think it is.
At least, if you know what cut youre getting.
Prime beef, the highest-grade option (or as
Pastore calls it, the Rolls-Royce of steaks),
has gotten very expensive this year thanks
to supply and demand. But look out for
lunchtime cuts that can be amazing in the
hands of a talented chef, even when its not
lunch: flat-iron steaks, skirt steaks, hanger
steaks, and flank steaks.
5. Try lunch instead of dinner.
Lunch menus will always be more
inexpensive than dinner, Pastore says. The
same dishes will go for less, and restaurants
are more likely to feature budget-conscious
items in the middle of the day.
6. Seek out the neighborhood
standby.
Restaurants that specialize in one thing come
with an added cost. If you want a great steak
and you want a steakhouse experience, you
go to one of the classic steakhouses, and
youre prepared to pay those prices, Pastore
says. But New American-style restaurants,
especially ones full of locals, offer a wide
variety of dishes at different price points.
7. Avoid specials.
They might seem enticing, but the problem
with specials, Pastore says, is that the food
tends to be something they either want to
feature, or I joke a lot of the time its what
theyre pushing that they cant sell. Theres
an old saying in the restaurant business: You
sell it, or you smell it. Restaurants also
commonly wont tell you the price of a
special. Then its wait until you get the
check, and bam, you got nailed.
8. But dont be afraid of the prix
fixe menu.
A number of great, normally expensive
restaurants offer fixed-price menus, whether
every night or only at certain times. They
limit what you can experience, but they also
tend to highlight signature dishes at a
discount. Theyre generally a great deal,
Pastore says.
The best news? Theres never been a more
affordable time to eat out. Across the board,
restaurants have gotten more casual while
paying more attention than ever to
ingredients which means great food at a
better price. Weve gone from a lot of white
tablecloths to a lot of wooden tables that we
sit at, and people enjoy a more communal
style of eating, Pastore says.
NOVEMBER - 2017 26
 TDCP PLAYS A VITAL ROLE IN

TOURISM
PROMOTION
TOURISM INDUSTRY IMPORTANT IN
ECONOMIC GROWTH OF THE COUNTRY
RANA MASHHOOD AHMAD KHAN

T he TDCP plays vital role tourism promotion in Punjab and Pakistan. The
department, according to the present Government vision, provides all the
possible facilities to the tourists at their resorts and other tourists sites, said
Minister for Education, Rana Mashhood in a Seminar arranged by TDCP on the
occasion of Celebrations of World Tourism Day 2017 at Alhamra Art Centre,
Lahore.

Minister added that tourism is one of the leading industry of the world and the
economy of the many countries depend on this industry. Minister Said, God has
given everything to the Pakistan and if we said, the Pakistan is the heaven of tourists,
it is not wrong. We have Mountains Range, Green Valleys, Deep Ocean, Vast
Deserts, Rivers, Lakes, Historical Monuments, Ancient History, Rich Culture and
many other things which attract the domestic and international tourists.

The TDCP recently upgraded its Patriata Chairlift & Cable Car for the safety and
facility of the tourists. Also TDCP starts international level 1st Lahore Sightseeing
Double Decker Bus Service which got the popularity in the short time among the
tourists and on the public demand the department increased the number of buses.
The environment friendly eco-tourism tourist resort at Soon Sakeasar also ready for
opening which provides scenic beauty and attractive lakes i.e. Uchhali, Khabeki
with boating facilities for the tourists. These lakes are the destinations of migratory
birds in the winter specially the Flamingos. TDCP Cholistan Desert Rally
Pakistan`s Biggest Motor Sports Event, got the huge popularity among the
national and international tourists and the permanent feature of the TDCP events.
For cater the fast growing hospitality industry, the TDCP Institute of Tourism &
Hotel Management play its role to provide Skilled Human Resource for the tourism
industry.

The World Tourism Day celebrated every year on 27th September globally. The
theme of the year given by the UNWTO (United Nation World Tourism
Organization). This year, theme is Sustainable Tourism: A Tool for Development.
A large number of people from all walk of the life attend the seminar while Rai
Haider Ali Khan (Advisor to CM for Tourism), Nayyer Iqbal (Secretary Tourism),
Raheel Siddiqi (Chairman PRA), Ahmer Mallick, (MD-TDCP), General Managers
TDCP, well renowned journalist Sohail Warriach and DG Walled City Kamran
Lashari also address the seminar. An exhibition on Explore Punjab also held in
Alhamra Art Gallery.

MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 27

MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 28
MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 29
MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 30
T he 16th Convocation of the College
of Tourism & Hotel Management
(COTHM) Pakistan &Dubai, was
held at the Royal Palm Golf & Country Club,
Lahore. More than 200 students were
awarded qualications in various programs
namely hospitality, culinary arts, baking &
patisserie and travel and tourism
management, while 60 students received
medals and appreciation certicates on the
basis of outstanding academic performance.

The Convocation was attended by

Honorable Minister for Federal Education
and Professional Training, Mr. Muhammad
Marketing Qatar Airways, Mian Addressing on the occasion, Mr. Ahmad
Baligh-Ur-Rehman , who was also the Chief
Muhammad Muneer MPA & Parliamentary Shaq, CEO COTHM Pakistan & Dubai,
Guest on the occasion. Among the Guests of
Secretary Excise and Taxation, Mr. Shahid said that we have reached a signicant
Honor included Mr. Saman Ratnayake
Qadir Director Complaint Cell, CM milestone in the history of our institution and
Countery Manager Marketing Srilankan
Secretariat Punjab, Mr. Noor-ul-Amin are embarking on a new journey as well. He
Airlines, Mr. Haider Abbas Director
Maingal, DG Punjab Food Authority. congratulated all the graduating students and
reminded them that their dreams have come
true this year with the blessings of Allah, the
prayers of their parents, and their own hard
work.

MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 32

 COTHM is not
just an academic
institution but an
idea and a vision
Mr. Ahmad Shaq said that there is
absolutely no doubt in his mind that all the
graduates assembled here today are among
the best in the world and have the potential
to assume leadership roles in the
international hospitality, travel and tourism
industry. He added that the world of
hospitality, travel and tourism is awaiting
their contributions and the knowledge and
expertise acquired at COTHM will surely
lead them to a scintillating career in the
industry.

Enumerating the successes of COTHM

over the past years, Mr. Ahmad Shaq said
that COTHM has expanded its network in
all major cities of Pakistan reaching a mark
of fourteen campuses. Outlining important
international development plans he said
that COTHM has moved to the global
market by setting up its rst overseas
campus in Ajman, UAE and will expand
later in the MENA region. It will create
opportunities for the youth of Pakistan to
get connected with the growing
international hospitality industry and
facilitate our students in the international
job market. This would also enable them to
become part of a global educational
network.

Delivering the Convocation Address, the

Chief Guest Mr. Muhammad Baligh-Ur-
Rehman said that COTHM is not just an
academic institution but an idea and a
vision. He lauded the role of COTHM in
leading the youth towards economic
empowerment through meaningful
education and training. He said, COTHM
does not just prepare graduates equipped
with market driven skills but produces
graduates who are able to discover their
own identity and serve the hospitality,
travel and tourism industry in true sense of
the word.

The Convocation was attended by

educationists, hospitality industry
professionals, dignitaries, journalists,
notables of the civil society, graduating
students and their parents.

MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 33

MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 34
MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 35
 CONVOCATION AT COTHM KARACHI CAMPUS

MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 36

 10 BEST CITIES
TO LIVE IN AROUND THE

WORLD

MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 37

 The Australian city of
Melbourne has taken
rst place for the
worlds most livable
city for the seventh year
in a row as part of The
Economist Intelligence
Units Global
Liveability Report for
2017.

T he report gives cities around

the world a livability scores
based on 30 different factors
that fall into ve broad categories:
stability, healthcare, culture and
environment, education, and
infrastructure.

A total of 140 cities are surveyed, with

scores being weighted on a scale of 1 to
100, with one being considered
intolerable living conditions while 100
is considered the ideal.

Each of the broad categories has

various subsections to it. For stability,
factors include the prevalence of petty
and violent crimes and threats of
terror, while culture and environment
is weighed on factors that include
average temperatures, levels of
censorship, and social or religious
restrictions.

Many of this years top 10 most livable

cities hail from Australia and Canada.

Issues of civil unrest and violence

from terrorism has left cities like
Damascus, in Syria, and Tripoli, in
Libya, as two of the 10 least livable
cities in the world this year.

Whether you're traveling the globe in

search of paradise or are considering
life as an expat, these 10 cities around
the globe are where you can expect to
nd the highest quality of life.

MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 38

1. Melbourne, Australia

4. Toronto, Canada

Considered the No.1 most livable city on Earth this year, Melbourne
earned an overall score of 97.5, with perfect 100s in three categories:
education, infrastructure, and healthcare. Melbourne has a stability
score of 95 and a culture and environment score of 95.1.

2. Vienna, Austria

Toronto came in at fourth place this year, with an overall rating of 97.2.
Its healthcare, stability, and education scores were all perfect 100's.
Toronto's infrastructure score was 96.4, while its culture and
environment score was 89.1.

5. Calgary, Canada

Only 0.1 percentage points separated Vienna from this year's top city.
Vienna's overall score was 97.4.

This Austrian city has a stability score of 95, while its healthcare,
education, and infrastructure scores are all 100. Vienna's culture and
environment score was 94.4.

3. Vancouver, Canada
Vancouver ranked No. 3 with an overall rating of 97.3, with a stability
score of 95, an infrastructure score of 92.9, and solid 100's for
healthcare, culture and environment, and education.
Calgary was one of three Canadian cities that made it to the top 10,
with an overall score of 96.6. Its stability, education, and healthcare
scores were all at 100, while its infrastructure score was 96.4 and its
culture and environment score was an admirable 89.1.

MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 39

6. Adelaide, Australia Auckland scored 95.7 overall, with a culture and environment score of
97, a healthcare score of 95.8, a stability score of 95, an infrastructure
score of 92.9, and a perfect 100 for education.

9. Helsinki, Finland

Adelaide had an overall score of 96.6, led by perfect 100's in both

education as well as healthcare. This Australian city also had a stability
score of 95, a culture and environment score of 94.2, and an
infrastructure score of 96.4.

7. Perth, Australia One of the factors that put cities on the top 10 most livable cities list,
according to the Economist Intelligence Unit, is a relatively low
population density. Finland has a density that ranges between 15 and
18 people per square kilometer of land, which is quite small in
comparison to the global land average of 57 people per square
kilometer.

Helsinki earned an overall score of 95.6, with stability and healthcare

scores of 100, an infrastructure score of 96.4, an education score of
91.7, and a culture and environment score of 88.7.

10. Hamburg, Germany

Perth was another Australian city to make it onto the list, with an
overall score of 95.9. Perth had a stability score of 95, a culture and
environment score of 88.7, and a score of 100 for its healthcare,
education, and infrastructure.

8. Auckland, New Zealand

Hamburg slid into the top 10 with an overall rating of 95.

Hamburgs stability score was at 90, while its culture and environment
score was 93.5, its education score was at 91.7, and both its healthcare
New Zealand holds the same population density as Finland, according and infrastructure scores came in at a perfect 100.
to the report, helping put its city on the list.

MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 40

MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 41
 HOW TO GET FREE
STARBUCKS
EVERY DAY
(AND ALSO INFURIATE YOUR BARISTA)

I f you order an Iced Quad Venti Vanilla White Mocha

at Starbucks every single day, your monthly tab is
going to add up quicklyso I wouldn't necessarily
blame you if you tried to figure out a way to get free
Starbucks every day. If you're really lucky, you might win
Apparently this customer is a total brat who insists on
writing his own order on the cup in black marker. And it's
complicated:

free Starbucks for life, like one lucky lady in Kansas did He draws lines and arrows and writes all over the cup while
earlier this year. telling me: 'Two pumps of white mocha here, then add five
pumps of vanilla. That should take us to this line here where
But if you want to take matters into your youre gonna add cold heavy cream up to this ridge
own hand, you can follow in the here...it should be halfway between this line and
Maxine Builder / Extracrispy.com
footsteps of one horrible this line. Make sure to add the heavy whipping
Starbucks customer who used cream before the espresso, it changes the
this so-called hack to get taste if you do it out of order. Then add
free Starbucks that's your four shots, three regular and one
actually more of a dick long shot. That long shot is
move than anything important, since you guys
else. As Brad Halsey, reformulated your machines, its
a Starbucks barista, been Hell trying to get my drink
wrote in an email to right. That long shot helps
J e z e b e l ' s balance it. Then stir it for me,
Kitchenette, one Mister Brad. Now do me a
customer at his favor and add ice to the top
store, "purchased there and itll be easy as pie. Im
365 Starbucks cards not picky so dont worry about
and registered every shaking it or anything like that.'
one of them online
with a different Then, this customer doesn't even
birthday so that he pay the proper amount for this
gets a 'free birthday extra complicated drink because
drink' EVERY DAY OF THE of the "app malfunction.
YEAR." That means that every
single day, this customer walks So sure, you could absolutely buy
into Starbucks and orders a free 365 different Starbucks cards (366,
"birthday" drink. if you're factoring in a leap year)
and register each of them with a
Halsey, at this point, is wise to this different birthday. It's kind of an
man's trick to get free Starbucks, ingenious hack, when you think
and yet, the customer continues to about it. But chances are good that
maintain that it's a fluke in the your barista will start hating you if
Starbucks app. "Even though I you come in every single day claiming
know exactly how he 'beat the it's your birthday. Plus, it's definitely
system' there, he pretends that his unethical. So be a good customer, and
app is just malfunctioning and it just take your free drink on your actual
magically gives him the same free birthday, OK? And always remember to
birthday drink every day," Halsey tip your barista.
complains, adding, "If he was a nice
guy, I might not be so irritated." But it
gets worse.

MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 42

 SUSTAINABLE TOURISM
CAN MAKE WORLD
CLEANER AND GREENER
This years World Tourism
Day was celebrated all
around the world on 27th
September 2017 with the
themes Sustainable
Tourism a Tool for
Development. Since the Rio
Earth Summit held in 1992,
there has been a steady
increase in the awareness
around the world for the
need to consider
environmental and cultural
issues in the Travel &
Tourism industry and not
simply its economic returns.
There has been growing
recognition that those who
pro t from tourism are not
always those who have to
bear its costs.
MONTHLY HOSPITALITY PLUS
S ustainable tourism refers to a
broad range of tourism ventures
that take into account ideas of
sustainable development. Importantly,
sustainable tourism development is
supply driven rather than demand driven
with consideration given to social,
economic and environmental factors. It
is planned within the carrying capacity
of an area both ecologically and
culturally and control of the
development remains within the
community as much of the economic
benets as possible.
The United Nations 70th General
Assembly has already designated 2017
as the International Year of Sustainable
Tourism for Development. This has
created a unique opportunity to raise
awareness of the contribution of
sustainable tourism to development
among public and private sector
decision-makers and the public, while
mobilizing all stakeholders to work
together in making tourism a catalyst for
positive change.
In the context of the universal 2030
Agenda for Sustainable Development
and the Sustainable Development Goals
(SDGs), the International Year aims to
support a change in policies, business
practices and consumer behavior
towards a more sustainable tourism
sector that can contribute to the SDGs.
By Aftab Rana
The International Year of 2017 is
promoting tourisms role in the
following ve key areas:-
* Inclusive and sustainable
economic growth
* Social inclusiveness,
employment and poverty
reduction
* Resource efciency,
environmental protection and
climate change
* Cultural values, diversity and
heritage
* Mutual understanding, peace
and security.
Pakistan has a great opportunity for the
tourism development based on its
spectacular natural landscapes and
unique cultural heritage. Tourism is one
of those economic activities that have
the potential to bring considerable
benets to the nation. If it is managed
effectively, tourism can be used as a
vehicle to deliver socio-economic
benets directly to rural and remote
areas.
To guard against past mistakes and to
help promote best practice in the future,
NOVEMBER - 2017 43
 A BENCHMARK
OF EXCELLENCE!

F ood safety is a focus of attention

throughout the world since 1995,
Since then food standards and SCHOOL OF
HEALTH & FOOD SAFETY
re g u l a t i o n s a re b e c o m i n g ve r y
comprehensive and stringent. In
Pakistan food business operators are
n o t a d e q u a t e l y a w a r e o f Fo o d
Safety/GMPs, Food regulations/laws.
Lack of awareness with respect to latest
b a s i c hygi e n e i nte r n a l co d e s &
regulatory requirements (food laws) is
resulting in non-compliance that leads
to food contamination, loss of business,
fines, legal implications and even
closure of food businesses.
Training on basic hygiene, food safety &
food laws is the key for compliance to
Food Safety requirements.

COTHM is set to expand horizons of

knowledge for the youth of Pakistan. In
its new initiative, it has set up the
School of Health & Food Safety in
collaboration with the Internationally-
acclaimed awarding body of the world,
Highfield Uk. By signing off with
Highfield COTHM has introduced the
most desired Internationally
recognized Health & Food Safety
Qualifications in Pakistan. These
Qualifications deliver specific
messages & easy to remember theme
directed to the sectors need.

These Qualifications are most relevant

to H o te l s, R e s t a u ra nt, Cate r i n g
companies, Food processing,
Education, Government and various
other sectors across the country.

HEAD OFFICE:
5-C, Main Gulberg II, Ayesha Saddiqa Road, Jail Road, Lahore-Pakistan. UAN: +92-42 111-113-114
Tel: +92-42-35870012-13, 35875851 Mob: +92-302 / 0322-4090092 Email: info@cothm.edu.pk
COTHM KARACHI COTHM ISLAMABAD COTHM MULTAN FAISALABAD JOHAR TOWN
Mob: 0336-2226846 Mob: 0345-9777791 Mob: 0300-8639014 Mob: 0321-8822640 Mob: 0300-0666220
GUJRANWALA RAHIM YAR KHAN BAHAWALPUR SAHIWAL OKARA
Mob: 0320-0004002 Mob: 0334-5877966 Mob: 0345-4219999 Mob: 0321-1110045 Mob: 0322-3090092
MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 45
it is important to recognize the need for from them.
partnership and cooperation for the
promotion of sustainable tourism in 2. Protection of Cultural
Pakistan. All stakeholders from public and Heritage
private sector should join hands to adopt the
internationally recognized nature and
The tourism industry plays an important
culture friendly practices to insure the long
role by promoting inter-cultural contacts.
term sustainability of tourism sector in
Furthermore, Pakistan's rich cultural
coming years.
heritage is a valuable resource in itself.
Tourism activities must therefore be
S u s t a i n a b l e To u r i s m F o u n d a t i o n
developed and managed in close
Pakistan (STFP) which was established in
consultation with host communities and
2008 as a non-prot and non-political
experts of this eld to guard against
organization by a group of eminent
exploitation and to ensure that they are
professionals from the tourism industry as
protected from unwanted cultural change.

well as environmentalists is playing a

leading role to promote and facilitate the
growth of sustainable and equitable tourism
in Pakistan in close partnership with
concerned stakeholders from public, private
and NGO sectors. The foundation has
formed Pakistan Tourism Network as a
think tank on sustainable tourism in Pakistan
which is closely work with public and
private sector stakeholders at national
exchange of knowledge, experiences and
ideas on best practices of sustainable
tourism.

STFP is promoting the agenda of sustainable Development of sustainable tourism cannot

tourism in Pakistan based on the following
four key points:-
1. Give Priority to
Environment Conservation
Pakistans natural environment is our
greatest asset, upon which our business of
tourism ultimately depends. It is therefore
vital that we take active measures to protect
our natural resources in order to guard
against over-exploitation, which would
undermine the ability of both current and
future generations of Pakistan to benet
3. Promote Social
Responsibility
Every individual and organization working
in the tourism industry must be committed to
the betterment of Pakistani society and in
particular to host communities in the areas in
which they work. As a representative of
Pakistan, we must set a strong positive
example by giving back a fair share of what
we take.
4. Develop Cooperation
among Stakeholders
be achieved by individuals and
organizations working in isolation. To be
successful, close co-operation among all the
stakeholders is required.
Aftab Rana is a Tourism Development
Specialist. He is the President of Sustainable
Tourism Foundation Pakistan and a former
Vice President of Adventure Foundation
Pakistan. He is also a Fellow of Leadership
for Environment and Development. He can
be contacted at stfpak@gmail.com

MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 44

 A BENCHMARK
OF EXCELLENCE!

F ood safety is a focus of attention

throughout the world since 1995,
Since then food standards and SCHOOL OF
HEALTH & FOOD SAFETY
re g u l a t i o n s a re b e c o m i n g ve r y
comprehensive and stringent. In
Pakistan food business operators are
n o t a d e q u a t e l y a w a r e o f Fo o d
Safety/GMPs, Food regulations/laws.
Lack of awareness with respect to latest
b a s i c hygi e n e i nte r n a l co d e s &
regulatory requirements (food laws) is
resulting in non-compliance that leads
to food contamination, loss of business,
fines, legal implications and even
closure of food businesses.
Training on basic hygiene, food safety &
food laws is the key for compliance to
Food Safety requirements.

COTHM is set to expand horizons of

knowledge for the youth of Pakistan. In
its new initiative, it has set up the
School of Health & Food Safety in
collaboration with the Internationally-
acclaimed awarding body of the world,
Highfield Uk. By signing off with
Highfield COTHM has introduced the
most desired Internationally
recognized Health & Food Safety
Qualifications in Pakistan. These
Qualifications deliver specific
messages & easy to remember theme
directed to the sectors need.

These Qualifications are most relevant

to H o te l s, R e s t a u ra nt, Cate r i n g
companies, Food processing,
Education, Government and various
other sectors across the country.

HEAD OFFICE:
5-C, Main Gulberg II, Ayesha Saddiqa Road, Jail Road, Lahore-Pakistan. UAN: +92-42 111-113-114
Tel: +92-42-35870012-13, 35875851 Mob: +92-302 / 0322-4090092 Email: info@cothm.edu.pk
COTHM KARACHI COTHM ISLAMABAD COTHM MULTAN FAISALABAD JOHAR TOWN
Mob: 0336-2226846 Mob: 0345-9777791 Mob: 0300-8639014 Mob: 0321-8822640 Mob: 0300-0666220
GUJRANWALA RAHIM YAR KHAN BAHAWALPUR SAHIWAL OKARA
Mob: 0320-0004002 Mob: 0334-5877966 Mob: 0345-4219999 Mob: 0321-1110045 Mob: 0322-3090092
MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 45
ABOUT HIGHFIELD
QUALIFICATIONS
Highfield Awarding Body is the UK & Middle Easts leading awarding
body for Food Safety & Compliance Qualifications. It is a global leader
in work-based learning Qualifications and end-point assessment,
and winner of the Queens Award for Enterprise. It is regulated by
Ofqual, Qualifications Wales, SQA Accreditation, & the Council for the
Curriculum, Examinations & Assessment (CCEA), and the Security
Industry Authority (SIA).

Highfield is also recognized by the Education and Skills Funding

Agency (ESFA) as an apprentice assessment organization (AAO) and
registered on the Register of Apprentice Assessment Organizations
(RoAAO).

WHO CAN BENEFIT FROM

OUR QUALIFICATION & TRAININGS
FOOD MANUFACTURING INDUSTRIES
HORECA SECTOR
HEALTH SECTOR
FOOD AUTHORITIES
ALL EDUCATIONAL INSTITUTES OFFERING FOOD SCIENCES PROGRAM
WE want to provide Quality, Food
safety & Technical Support, Services
& Systems for the Food
Manufacturing Industries, Food
Authorities, Food Service
Restaurants, Health sector & all the
Educational Institutes dealing in
Food Departments.

MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 47

 THE AWARDING BODY
THAT LISTENS
CIEH
The Chartered Institute of Environmental Health
REHIS
The Royal Environmental Health Institute of Scotland
RSPH
The Royal Society for Public Health
BII
British Institute of Innkeepers
NCFE
Investing in Quality
PEARSON EDUCATION Ltd
Always Learning
NOCN
National Open College Network

OUR CLIENTS

Highfield works with some of the worlds

most recognizable companies. Listed
below are examples of work we have
conducted with just a few of these
companies.

Why Choose HABC?

Because of our four Core Values:
Quality
Value
Service
Integrity
These values form the Cornerstone
of everything we do, and allow us to
provide our Centres with an exceptional
customer experience from the
moment they contact us.
MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 12
48
 HOW TO LOOK AND FEEL
HEALTHIER IN ONE WEEK
Didn't hit your fitness and diet goals in time for summer? Don't fret.

T here are still plenty of things you

can start doing now to look and
feel healthier.

You're probably not going to wake up

By Erin Brodwin

looking like an underwear model

tomorrow but you can certainly start
feeling better and improving your
digestion in a week, according to
registered dietitian and nutritionist Andy
Bellatti.

Here are a few things Bellatti and other

nutritionists recommend.

Water is essential it regulates the shape

of every cell inside our bodies. If we don't
get enough, in fact, these cells begin to
shrivel up. The CDC recommends
choosing water instead of sugar-
sweetened beverages to "help with
weight management." Swapping a cold
glass of H2O for a single 20-ounce soda
will save you about 240 calories.

So hydrate, Bellatti told Business Insider,

"ideally with water."

DON'T: Go on a juice cleanse.

If you're considering a "detox" or "juice
cleanse," you might want to reconsider.
Drinking just water, juice, or any other
liquefied concoction for more than a few
days can set you up for unhealthy eating
behaviors, and can often lead to spikes
and drops in blood sugar levels, which
can spawn cravings and mood swings.

"This is a recipe for hangriness,'" Bellatti

said, "that also inaccurately paints all
"Sodium retains water," Bellatti said, "so gluten) can lead to replacing those things
solid food as problematic."
lowering sodium intake also reduces with other ingredients that play the same
puffiness." role in the body (like honey or corn-based
DO: Cut back on sodium. foods). Doing this can be dangerous if the
DON'T: Start banning foods. replacement products are nutrient-
Most of us 89% of US adults, deficient.
according to the CDC eat too much
There's a difference between cutting back
sodium, and that's not including any salt DO: Fill up with fiber.
on things you eat in excess and banning
added at the table. Too much salt in your
certain food groups entirely. Diets that rely
diet can cause puffiness and bloating, so
on avoiding ingredients (like sugar or Writer Michael Pollan said it best: "Eat
cutting back can help you avoid that.

MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 49

food. Not too much. Mostly plants." at once," Philip Stanforth, a professor of exercise science at the
University of Texas and the executive director of the Fitness
Fresh, high-fiber vegetables like broccoli, bell peppers, and Institute of Texas, told Business Insider.
brussels sprouts which the CDC calls "powerhouse foods"
are a great source of key vitamins and nutrients, including fiber, DO: Think positive.
which helps keep you feeling full and satisfied until your next
meal. Thinking positively about eating and feeling better can help
motivate some people to stick to a new lifestyle.
"Whole, plant-based foods (fruits, vegetables, whole grains,
beans, nuts, and seeds) are best," Bellatti said. "One quick way to "In terms of changing the way you eat (it's much more than a
add extra fiber to your day: sprinkle chia, hemp, or ground flax 'diet'), focus on the opportunities and what you can eat as opposed
over whatever you're eating for a boost." to what foods you're trying to cut down on," Dr. Donald Hensrud,
who chairs the Mayo Clinic's division of preventive, occupational
DON'T: Rely on powders and pills. and aerospace medicine, wrote in a blog post. "There are many
wonderful foods and recipes to explore, and believe it or not, we
The problem with diet powders and pills, can learn to like new foods."
Bellatti says, is that they often take
something that was once a whole food, like a DON'T: Expect miracles.
fruit or a vegetable, then process it to
separate out one ingredient. That's alright for Let's be real: Eating right for a week isn't going to counteract
things like cocoa powder, which does have decades of subsisting on fries and Frappuccinos. But it is enough
nutrients, but it shouldn't make up the bulk of to reduce some of the more irritating aspects of those symptoms,
your dietary intake. like the bloating linked with a high-salt diet, and the fatigue
associated with blood sugar crashes.
"When something is a powder, you're
probably using what, a teaspoon or "The most that can happen in a week's time is that you make
tablespoon at most? And you have to wonder choices that help reduce bloating and puffiness. Any promises
how much that can really do. Versus a cup of beyond that are more about marketing and hyperbole than
broccoli or a quarter cup of cashews. Thats anything else," said Bellatti.
something significant," Bellatti said.
But committing to treating your body well even if only for a
DO: Be mindful of portion sizes. few days might be enough to lay the foundation for months or
years of future healthy eating. If you can prove to yourself that
The baseline portion sizes of our snacks and you can treat your body right (and that it feels good to do so) you
meals have ballooned over the last 40 years just might be more likely to keep it up later on.
even the plates and cups we serve them on
have gotten noticeably bigger. The average
size of many of our foods whether fast-
food, sit-down meals, or even items from the
grocery store has grown by as much as
138% since the 1970s, according to data
from the American Journal of Public Health,
the Journal of Nutrition, and the Journal of
the American Medical Association. So be
mindful of portion sizes, and if you're eating
out, consider taking some of your meal home
for later.

DON'T: Focus exclusively on

calories.
Focusing too much on calories can be
dangerous, too, since the measurement
falsely makes it seem like a calorie of one food is exactly the same
as that of another.

"This is especially true when eating at restaurants," Bellatti said.

"Many low-calorie items are loaded with sodium, which retains
water and can leave you feeling bloated."

Plus, keep in mind that for sustained weight loss, you're only
supposed to lose about 1-3 pounds each week.

"That tends to be a lot more sustainable than losing a whole bunch

MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 50

 ADMISSIONS
OPEN

MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 51

 BE AN INTERNATIONAL
HOTELIER
WORK & TRAVEL GLOBALLY

90%+ 73 ONLY
The

Million Institute in Pakistan

Employment new Hospitality, having dedicated
ratio within 6 months Travel & Tourism jobs international placement
of graduation by 2022 oce in Dubai

School of Hospitality Management

1 Graduate Diploma in Hospitality & Tourism Management (UK)
14-Months + 4-Months Internship,(Entry Level: Intermediate)

2 Postgraduate Diploma in Hospitality & Tourism Management (UK)

6-Months (1-Semester) (Entry Level: Bachelors / Masters)

3 Graduate Diploma in Hospitality & Tourism Management (USA)

14-Months + 4-Months Internship,(Entry Level: Intermediate)

4 (USA)
5 Postgraduate Diploma in Hospitality & Tourism Management
6-Months (2-Semesters) (Entry Level: Bachelors / Masters) (USA)
6 Professional Distance Learning Certification (USA)
3-12 Months (Entry Level: Matric to Masters)

International Hospitality Qualifications

Exclusively Offered by COTHM

MAIN CAMPUS: 5-C, Main Gulberg II, Ayesha Saddiqa Road, Jail Road, Lahore. UAN: 042 111-113-114 Tel: 042-35870012-13, 35875851 Mob: 0302-4090092 Email:info@cothm.edu.pk
COTHM JOHAR TOWN: 10-B, Iqbal Avenue, Near Shoukat Khanum, Johar Town, Lahore Tel: 042-35184023/24/25 Mob: 0337-4922993 Email: info.jt@cothm.edu.pk Facebook: cothmjohartown
COTHM MULTAN: 278-B, Gulgasht Colony, Bosan Road Multan. Tel:+92 -61-6511735/36 Mob: +92-300-8639014 E-Mail:infomultan@cothm.edu.pk Facebook: cothmmultan
COTHM FAISALABAD: 35 Y Faizan e Madina road, Madina Town, opposite Mujahid Hospital, Susan Road, Faisalabad Tel: 041 8401351, 041 8401352, 041 8401353
COTHM SAHIWAL: 925-B Farid Town, Sahiwal Tel: +92-40-4270046 Mob: +92-321-1110045/46 E-mail: info.shw@cothm.edu.pk Facebook: cothmsahiwal
COTHM KARACHI : G-4/A, block-17, Gulshan-e-Iqbal (Behind National Stadium) Karachi, Tel:+92-21-34824155/56 Mob: +92-336-2226846 E-Mail:infokarachi@cothm.edu.pk Facebook: cothmkarachi
COTHM ISLAMABAD: House No. 14 Sector F-8/1 Main Nazimudin Road Islamabad.|Tel: 051-2816016/17/18 Mob: 0345-9777791 Fax: 0051-2816019 E-Mail:info.isb@cothm.edu.pk Facebook: cothmislamabad
COTHM RAHIM YAR KHAN : 18-Businessman Colony Rahim Yar Khan Tel: +92-68-5877966/67 Mob: +92-334-5877966,+92-335-8589014 E-mail: info.ryk@cothm.edu.pk Facebook: cothmrahimyarkhan
COTHM BAHAWALPUR: House No: 18/B1, Muhammad Hussain Road Model Town-A, Bahawalpur. Tel: +92-62-2880052-53 Mob: 0345-4219999 E-mail: info.bwp@cothm.edu.pk Facebook: cothmbahawalpur
COTHM GUJRANWALA: 25-D Satellite Town, Main Dastgir Road, Gujranawala Tel: +92-55-3407713, 3407842 Mob: +92-320-0004002/3 E-mail: info.grw@cothm.edu.pk Facebook: cothmgujranwala

MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 52

 INDUSTRY
MALAYSIAN CELEBRITY CHEF ZAIDAH CONDUCTING
CULINARY SESSION WITH STUDENTS OF COTHM LAHORE

MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 53

 HIGHLIGHTS
MALAYSIAN FOOD FESTIVAL AT AVARI HOTEL LAHORE

MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 54

 School of
Travel, Tourism &
Airline Management
Programs of Study
1: Diploma in Air Ticketing & Reservation Systems - IATA (DATRS)
(3 MONTHS) Min. Eligibility Intermediate/O & A Levels

2: Global Distribution System Fares & Ticketing- IATA (GDSFT)

(3 MONTHS) Min. Eligibility: Intermediate/O & A Levels OR Equivalent
NOTE: Fully completed DATRS from COTHM or Qualify the Entrance test for GDSFT

3: Foundation in Travel & Tourism Diploma - IATA (FTTD)

(6MONTHS) Min. Eligibility: Intermediate/O & A Levels OR Equivalent
NOTE: Fully completed DATRS from COTHM or Qualify the Entrance test for FTTD

4: Post Graduate Diploma in International Travel & Tourism Advisor (PGDITTA) IATA
(6 MONTHS) Min. Eligibility Graduates/Masters (BBA/MBA)

5: Graduate Diploma in Professional Airline Management - IATA (GDPAM)

(1-YEAR) Min. Eligibility: Intermediate/O & A Levels OR Equivalent

6: Advance Diploma in Professional Airline Management (ADPAM)

(6 MONTHS) Min. Eligibility: Intermediate/O & A Levels OR Equivalent

MAIN CAMPUS:
5-C, Main Gulberg II, Ayesha Saddiqa Road, Jail Road, Lahore-Pakistan. UAN: +92-42 111-113-114 Tel: +92-42-35870012-13, 35875851
Mob: 0302-4090092 Fax: +92-42-35755518 - Email:info@cothm.edu.pk Facebook: cothmpakistan
JOHAR TOWN CAMPUS:
10-B, Iqbal Avenue, Near Shoukat Khanum, Johar Town, Lahore Tel: +92-42-35184023/24/25 Email: info.jt@cothm.edu.pk
Facebook: cothmjohartown
KARACHI ISLAMABAD MULTAN FAISALABAD RAHIM YAR KHAN GUJRANWALA BAHAWALPUR
0336-2226846 0300-6388890 0300-8639014 0321-8522670 0300-6329014 0300-8450904 0345-4219999

MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 55

 ADMISSIONS OPEN

COTHM... making its mark in Travel & Tourism Training!

All the courses oered by COTHM are unique &
professionally-designed to meet global challenges &
local market needs.

The world is a book,

and those who do not
travel read only one page

MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 56

MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 57
MONTHLY HOSPITALITY PLUS NOVEMBER - 2017 58