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Real estate management incorporates both real If this sounds like you, read on. This booklet,
property management and asset management. It is an developed by the Institute of Real Estate Management
ideal career choice for those who want to have their (IREM) and funded by the IREM Foundation, is
skills valued and their contributions recognized while intended to serve as an introduction to the wide array
having a meaningful impact on others and the world of career opportunities that exist today in the exciting
around them. world of real estate management.
Todays real estate manager is much more than In evaluating career options, four key questions
someone who maintains the building and collects the no doubt come to mind:
rent. Consider the typical office building or apartment
complex: It is a multi-million-dollar asset, and its
1. What would I do in the job?
manager is recognized as the CEO of the business
enterprise that property represents. Likewise, this
manager is constantly in contact with those who
2. How do I prepare for career success?
work in that office building or live in that apartment
community and thus has a real and immediate
3. How do I find a job?
influence on their quality of life.
4. How much can I expect to earn?
The real estate management industry is on the lookout
for talented employees who are seeking this kind of These questions arise no matter what field you are
opportunity: Those with attention to detail and the considering. Real estate management is no exception.
ability to communicate with a variety of people, those Knowing the answers can help in deciding if a
who are technologically savvy and challenge-seeking, rewarding career in real estate management might be
those who already have strong skill sets but are in your future.
looking to learn more through training and mentorship.
The major demand for real estate management in the The work performed by real estate managers varies
United States arose in the 1930s during the Great greatly depending on the position they hold, the type
Depression after lenders foreclosed on thousands of of organization or company they work for, and the type
mortgages and discovered that the management of of real estate asset they manage.
these properties, done properly, required specialized
skills. Fast-forward to the more recent Great Recession Real estate management is a sophisticated business.
of 2007-2009, which again intensified the demand for It requires the utilization of the latest technology to
highly skilled professional managers. These financial increase operating efficiencies, maximize revenue
crises combined with an increase in absentee streams, and monitor property performance. Managers
ownership of real estate, ownership by groups of must provide multifaceted financial reports to owners,
investors through syndicates and real estate investment develop emergency procedures to protect people
trusts, and greater urbanization have all heightened and property, comply with changing governmental
the demand for real estate management and further regulations, understand new lease provisions and
solidified its recognition as a value-added profession. terms, and know how to operate properties in an
environmentally sustainable and cost-efficient way. As
Real estate management is the administration, enterprise leaders, real estate managers must learn to
operation, marketing, maintenance, and financial operate in an environment of change characterized by
oversight of real property in order to achieve the shifting demographics, emerging technologies, and
objectives of the propertys owner. It is a service heightened economic pressures.
business, and as such, managers work closely with
both the owners of the properties they manage and
the tenants and residents who reside and work within
these properties.
management company
executive.
Careers In Real Estate Management 5
Regional Manager The definition of asset management continues to evolve,
A regional manager, sometimes called a portfolio and the responsibilities an asset manager holds may
manager or supervisor, has responsibility over a vary greatly from one professional setting to the next.
large number of properties, frequently covering a Still, as a rule, the asset manager always has an eye
broad geographical area. This portfolio can comprise toward long-term appreciation of the property as well
commercial properties or residential properties or a mix as short-term cash flow.
of both. Overall, when performing asset management functions,
No matter the property type, the regional manager the manager progresses through the propertys life
has supervisory responsibilities over the property cycle and becomes involved in acquisition through
managers of each property in the portfolio as well operational oversight throughout the holding period and
as accountability for the properties themselves. For eventually sale of the property. To perform competently,
this reason, recruitment, training, development, and the asset manager must be mindful of changing market
supervision of property managers are key duties. On a opportunities and economic factors affecting tenancy,
regular basis, regional managers will visit the properties aware of financial developments that can lead to
in their portfolios, which can entail extensive travel alterations in the physical or financial structure of the
when properties are widespread. These site visits are project itself, and knowledgeable of capital markets and
vital to monitoring property performance, auditing financing opportunities.
operational and financial activities, conducting market
analyses, leading the property management team, and Management Company Executive
making marketing and rental rate recommendations. A management company executives area of
concentration is more on the operation of the real estate
A regional manager monitors property performance,
management company as a business enterprise and less
scrutinizing revenues from the portfolio and analyzing
on the management of the properties that are being
costs to ensure a profitable operation. In many cases,
managed by the company and are part of its fiduciary
responsibility for identifying and analyzing major capital
responsibility. The management company executives
expenditure programs or repositioning a property to
duties and responsibilities vary widely from company
ensure highest and best use rests with the regional
to company depending upon its size, its problems and
manager. More routinely, regional managers ensure that
opportunities, the talents of the management team, and
the operating and capital budgets for each property are
the executive ownership role within the company.
prepared properly and accurately and approved and that
monthly operating statements prepared for submission The company executive, typically the chief executive
to the owner are in accordance with client objectives. officer, is, above all else, an entrepreneur and the major
producer of new business for the organization. It is
Asset Manager the company executives job to optimize the economic
The focus of a real estate asset manager is on the results of the business operation through effective,
property as an investment, and decisions made by strategic management of its opportunities and resources.
asset managers are those that impact a propertys Time is spent in planning for the companys operation,
financial performance. In many cases the asset manager developing and supervising the real estate management
is the representative of the owner and responsible team, establishing and enforcing company policies and
for selecting a third-party management company procedures, developing and maintaining a technology
and monitoring the performance of that company. platform and infrastructure, executing a viable
In all cases, the emphasis of asset management is on organizational structure, and growing the business.
activities that will add value to each property under
management and to the portfolio of properties as a
whole. Operational functions, performance goals,
and caretaker roles are left to the property and site
managers.
commercial properties.
The term commercial property in its broadest definition The office building market is sophisticated and
encompasses all real estate development that is not competitive, requiring an experienced and responsive
exclusively residential and typically refers to properties management approach. An office building owner
where a commercial activity takes place. This includes: generally has more sophisticated maintenance
Office buildings responsibilities than the manager of other property
types. Managers of office buildings are challenged
Specialty office buildings, most notably medical
with the duty of providing a healthy environment that
office buildings
increases productivity for the employees of the tenants
Shopping centers, strip centers, malls, retail properties whose business are conducted in those offices. The
Research parks type of businesses that operate within the property
Warehouses where space is leased for storage of determines all aspects of the buildings operations,
inventory, excess materials, and the like from amenities offered to optimal building system
performance. Emergency procedures may be more
Self-storage properties or mini-warehouses which
involved for the office building owner because of the
resemble rows of attached garages and are used by
individuals and small businesses to store and secure many people concentrated in a vertical tower. Parking
their goods themselves and the movement of people in and out of the building
are management concerns, and the mechanical, safety,
Industrial property which can range from large
and energy conservation systems are highly technical.
single-user properties to incubator space for small
Medical office buildings represent a niche market within
business start-ups
the office building segment that requires even more
Although there are many similarities between managing specialized management expertise.
residential and commercial properties, distinct
differences do exist. The obvious differences are the Industrial properties have evolved from utilitarian
nature of the tenants, the length of the lease terms, the manufacturing buildings to modern, master-planned
complexity of rent payments, and the hours of use. commercial developments. They vary widely in
function and size and may include anything from a
Managing and leasing shopping centers generally is 1,000-square-foot storage warehouse to an incubator
more complex than other property types. In addition to building with many small start-up businesses to a
managing the property itself, the real estate manager multi-tenanted industrial park or distribution center
also can be directly responsible for the continued growth encompassing hundreds of acres.
and success of the retail tenants and their business
enterprises. Management determines the tenant mix, Industrial property managers provide an environment
with an eye toward selecting retailers who serve the where businesses can either move or manufacture
shopping centers customer base and complement products for consumers. In regards to product logistics,
the centers existing uses. In addition, managers managers contribute by providing sophisticated industrial
of shopping centers must provide a clean and safe properties where tenants can move, store, distribute, and
environment that appeal to shoppers and participate in deliver products in a timely fashion to meet consumer
marketing programs that target the demographics and needs on both a domestic and global scale.
psychographics of the shopping centers trade area.
A frequent starting point is a support position in the not a requirement for a successful career in real
real estate management office or on-site at a property estate management, is highly recommended. Many
as a maintenance worker, leasing agent, or assistant colleges and universities offer real estate and property
site manager. Traditionally, as people in these positions management courses, more and more offer degrees
learn more about the field and what it has to offer, in real estate, and a few offer degrees in property
additional training prepares them for transition into management. Likewise, a bachelors degree or a masters
management positions. degree in business administration or finance can provide
a meaningful educational foundation in the field.
Others come to the management profession by
first working in another area of real estate, such as If a four-year university degree is not an option, two-year
residential home sales, banking, or development. As colleges and community colleges are viable alternatives
they come into contact with those involved in the and may offer associate degree programs, real estate
operation of real estate, they are attracted to the certificate programs, or continuing education programs
opportunities and challenges they see. in real estate. These can be great sources for education
because they offer hands-on, practical knowledge.
Of course, as in many other occupations, some people
stumble into a career in real estate management by Subject areas that support preparation for a career in
chance rather than by choice, often taking a job in the real estate management include:
business while they wait for something else to develop.
Anecdotally, it is not uncommon to find a manager who Finance courses to develop analytical and
entered the business by taking a job as a site manager computer skills; gain knowledge of basic financial
during college and decided to stay. and accounting principles
Business courses to gain critical thinking and
solid organizational skills, and acquire general
College and University business knowledge
Real Estate Licensing just beginning a career in real estate management are:
All states in the United States have real estate licensing Student Membership for full-time students attending
regulations, and most states require a real estate license an accredited college or university
in order to practice third-party real estate management.
Associate Membership for newcomers to the field and
The specific regulations governing real estate licenses
others seeking access to IREMs benefits and services
vary from state to state and position to position.
Real estate licensing agencies often require specific IREM is not the only industry association that serves
education to obtain the license at the outset, plus the property management industry. Other associations
continuing education to maintain the license. are vertically aligned around specific asset classes and
include real estate managers among their constituents.
These include:
Industry Associations BOMA Building Owners and Managers
Almost every profession has some kind of professional Association for those in the office building
organization behind it which enforces a code of industry
ethics for practitioners and provides opportunities for
continuing education and networking in the field. Real CAI Community Association Institute for those
estate management is no exception in the condominium and homeowners association
industry
Most give professional certifications and designations ICSC International Council of Shopping Centers
that are a supplement to and sometimes necessary for a for those in the shopping center and retail
successful career. According to one national poll, 86% property industry
of hiring managers surveyed cited involvement in trade
or industry associations as beneficial to an employees NAA National Apartment Association for those
career. in the multifamily rental industry
NARPM National Association of Residential
Property Managers for those in the single-family
home rental industry
An increase in the nations stock of apartments and These findings are supported by U.S. Department of
offices should require more management. Homeowners Labor data that indicate that the need for real estate
associations that provide community services and oversee managers is expected to increase by 8% during the
jointly owned common areas also require professional 2014 2024 decade.
management. Add to this the impending retirement of the
Baby Boomers, and the numbers speak for themselves.
Networking
The number one way most college graduates find For students, the best ways to do this are by talking
employment is through networking. This applies to to people who are currently working in the real estate
students looking for their first jobs, as well as those management field, letting your professors know what
making career changes or business moves. types of jobs interest you, socializing with your fellow
classmates and alumni, and taking part in career days.
The reality is that a great percentage of jobs are hidden You should make a list of everyone you know who can
and are never advertised or posted. By the time most help you out and put in a good word for you. The list
employers formal job postings have reached the should include parents, friends, previous employers, and
publics view, they often already are close to making professors. Anyone who might have a possible job lead
an offer to a candidate. As soon as there is a vacancy, or know someone who can help should be on the list.
or better yet, when employers are aware that one of
their positions will become vacant, they start looking The job market regularly fluctuates. When the job
for quality candidates. In some cases, they may find market is favorable, a number of students can send
a candidate from within the organization to fill the out resumes, participate in on-campus interviews,
position. If not, employers will certainly consider and receive several offers. On the other hand, when
a recommendation from current staff regarding a times are not so good and reports of layoffs appear
potential candidate outside of the organization. This is in newspapers regularly, offers can be few and far
where your effective networking will have an impact. between. In either case, networking has a role.
Having said that, the larger, more comprehensive sites Explore college and diversity resources, and
are not to be ignored and offer multiple resources and much more
services for free. They are also a great way to research For those seeking a job in real estate
companies and learn about the types of positions they
management, the first stop should be IREMs job
typically hire.
board www.IREMjobs.org free for job seekers.
Be sure to visit every site you can, evaluate those Because the site is administered by IREM, its
that offer the most advantages, and bookmark your listings are specific to the real estate management
favorites. In particular, study the job listings to get a industry. Students and career changers can find
feel for which sites offer the most jobs in your field. the perfect entry-level position leading to a career
in real estate management. Employers post jobs
ranging from entry-level to senior management.
Rsums
Searching for a job requires a neat, accurate, typo-free,
updated rsum to send and hand out to prospective
employers.
office/industrial positions
asset management
top asset management executive $199,000 $239,700 $306,300 52.2%
senior asset management executive 151,800 176,500 220,400 33.3
portfolio manager 97,100 121,000 139,600 23.4
asset manager 87,400 111,700 135,300 21.1
property management
top property management executive 152,300 199,700 258,400 49.1
vice president property management 138,100 170,100 214,800 24.2
regional property manager 107,400 141,000 167,600 25.1
senior property manager 94,600 108,400 123,600 15.7
property manager iv (>1,000,000 sq. ft.) 84,900 102,500 122,500 13.1
property manager iii (500,001-1,000,000 sq. ft.) 77,700 88,600 100,200 12.0
property manager ii (250,000-500,000 sq. ft.) 69,700 79,600 90,700 9.6
assistant property manager 51,600 57,200 63,200 7.5
residential positions
asset management
top asset management executive $162,100 $220,600 $258,600 72.7%
senior asset management executive 131,600 153,100 217,900 34.2
portfolio manager 98,100 110,800 126,800 21.4
asset manager 72,200 85,200 100,000 16.9
property management
top property management executive 185,800 248,300 321,300 72.3
vice president property management 133,600 165,900 208,200 29.7
regional property manager 92,100 108,100 124,300 18.3
senior property manager 66,500 77,300 92,300 16.8
on-site community mgr. iv (> 450 units) 65,200 70,300 81,200 17.1
on-site community mgr. iii (301-450 units) 56,400 64,300 70,800 15.9
on-site community mgr. ii (150-300 units) 49,000 56,500 63,500 15.7
assistant property manager 34,700 39,000 45,000 12.3
retail positions
asset management
top asset management executive $196,900 $239,700 $323,700 58.4%
senior asset management executive 159,000 216,400 264,100 50.5
portfolio manager 98,400 119,700 146,600 21.1
asset manager 87,800 110,000 132,800 21.5
property management
top property management executive 159,200 194,600 242,600 43.8
vice president property management 134,900 173,500 202,000 34.1
regional property manager 107,600 132,400 158,200 22.3
senior property manager 95,400 113,800 132,600 16.2
property manager iv (>500,000 sq. ft.) 78,500 96,900 122,100 13.4
property manager iii (301,001-500,000 sq. ft.) 76,400 92,500 104,700 13.1
property manager ii (150,000-300,000 sq. ft.) 71,500 82,100 95,300 10.3
assistant property manager 52,700 59,200 68,200 9.5
(1) High = 75th percentile, Median = 50th percentile, Low = 25th percentile.
(2) CEL & Associates, Inc. has intentionally excluded salary and/or extraordinary annual bonus awards from this table in order to not distort the results.
AVERAGE COMPENSATION OF CPM MEMBERS BY: AVERAGE COMPENSATION OF ARM MEMBERS BY:
total total
years of experience salary
compensation years of experience salary
compensation
Career support and access to job listings through The make-up of the property managers team
www.IREM.org/careers The knowledge and skill sets necessary to succeed
Access to valuable members-only resources on in the profession
www.IREM.org The employment and salary outlook for property
Member discounts on books, courses, conferences, managers and how they advance in their careers
and seminars To register for this online course
The bi-monthly publication Journal of Property go to www.IREM.org/education/courses
Management
One full year of free IREM Associate membership Student of the Year Scholarship
after graduation The Student of the Year Scholarship recognizes a
college/university student who has shown academic
To become a Student member instantly,
achievement and an interest in pursuing a career in
go to www.IREM.org/student
real estate management. The scholarship covers all
costs associated with attending IREMs Fall Leadership
Associate Membership Conference in October and provides the recipient with
For those already in real estate management or looking an opportunity to learn from and network with industry
to get into the field, IREM Associate membership professionals.
provides instant access to a robust slate of IREM
member benefits and its community of experts. The scholarship is open to all full-time college and
university students. The deadline for entries is June 1
Access to a local IREM chapter of each year.
Listing as an Associate member in IREMs online
directory at www.IREM.org Student Essay Competition
Career support and access to job listings through To encourage excellence and promote scholarship in the
www.IREM.org/careers field of real estate property and asset management, IREM
Access to valuable members-only resources on sponsors an annual writing competition for students.
www.IREM.org
Any full-time college or university student enrolled in a
Member discounts on books, courses, conferences, real estate program or related field is eligible to enter
and seminars the competition. The winning entrant receives a $500
The bi-monthly publication Journal of Property cash award and an all-expenses-paid trip to attend the
Management IREM Fall Leadership Conference to accept the award.
To become an Associate member instantly, The topic of the essay is posted on IREMs website
go to www.IREM.org/associate no later than January 1 of each year. The deadline for
submission is June 1 of each year.