BINGJIE CLINTON HUI

QIN NATHAN WENJIA

Battle of the Skies: An IS434: Social Analytics Project

By Group 4, G1:

Flying Scoot to New Heights

Dong Wenjia, Lau Choon Sheng Clinton,
Lyu Bingjie, Soh Hui Qin, Nathan Tan

Objective 1 Methodology Objective 3:

How has the merger with Tigerair affected 1) Data Collection: Scraped user & review data from A) Who are the potential influencers hidden in
the quality of passengers experience? 2) Exploratory research: Data Cleaning, Generating Word Clouds Scoots Instagram & Twitter networks?
(Post-merger) 3) In-depth research: Topic Modelling, Sentiment Analysis, Ngrams, Word Frequency
B) What are the different communities within Scoots
SCOOT
Twitter followers network?
Key Results
V.S. % of Negative reviews and comments
(Pre-merger) 37% 42% Methodology
have increased Post Merger (Pre) (Post)
SCOOT 1) Data Collection: Scraped two levels of Scoots Twitter followers
Most commonly mentioned Positive Reviews: Negative Reviews: 2) Exploratory research: Identified top Instagram influencers
topics by Sentiment. These 3) Network analysis: Ran Gephis Yifan Hu and ForceAtlas2 layouts,
TIGERAIR have most influence on 53% 10% 39% 33%
Customer Satisfaction. Good Service Seats Poor Service Flight Delays filtered nodes by degree and partioned by modularity
% change in prevalence
compared to pre-merger +3% -% +2% +3% Key Results
Objective 2 Key Challenges Potential Influencers:
What are Scoots strength and weaknesses MunahandHirzi ferntastisch
in comparison to their competitors? 85k Twitter followers 700k followers
Positive Reviews: Negative Reviews: Keywords: 150k Youtube Subscribers 2k engagements/post
(Post-merger)
Comfort Service Request, Refund
SCOOT Good Seats Flight Delays Vouncher, Holiday Scoots Twitter Followers Network
Entertainment System Seating Policies Empty, Front
V.S. Aviation Enthusiasts (n=716)
Food Flight Delays Key Recommendations:
AIRASIA Cabin Ambience Japanese (n=587)
Check-In Be more flexible in
Luggage Handdling meeting requests
Compensate delays
Travel Bloggers (n=869)
JETSTAR Good Service Bad Service with discount tours
Luggage Handling Singapore-based (n=1939)
Give early check-ins
Check-In free seat upgrades if
Coffee Enthusiasts Possible Collaborations:
front row is empty Scoot can offer
Book Lovers passengers products/

1. Business Objectives 2. Methodology & Key Results

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