Title of the Program: Family Sundate

Authors: Fydah Marie Sabando

Inna Erika Medina
Novelyn Anne Bito-onon
Tagline: A family that dates together, stays together!
Format: Reality Entertainment
Airtime: Sundays, 9:30-10:00 am
Objectives:
1. Create a show that instills family values and emphasizes the importance of bonding with

the family.
2. Provide a venue where audiences can see a glimpse of the lives of the celebrity families.
3. Encourage the Filipino audience to develop a family hobby and be able to learn new and

exciting things with this.

4. Stimulate viewership by putting up a motivation in the form of a token from the guest
celebrity family for every episode.
5. Provide airtime for advertisers of which some of the celebrity families are endorsing.

Program Description:

Family Sundate is a reality show that candidly features Filipino celebrity families.
Inspired by the current trend of viral pictures and video clips of celebrity families in various social
networking sites, this reality show does not only give viewers and avid followers the chance to
see their idols on television but also to engage further and deeper in their personal family lives.

The program title is a reflection of a Filipino notion that Sundays are for family. Its the
perfect day to catch up with loved ones and spend the whole time bonding before a busy
Monday. May be an ordinary family or a celebrity family, the definition of Sundays stays as it is.

An ordinary Filipino family would go to church in the morning, out for lunch and would
typically spend the Sunday afternoon in the mall with the family or somewhere nice to relax
before Monday begins while some would just stay at home watching television together. Its also
the best day for mom to cook a sumptuous lunch for the whole family and eat together in one
big table. The program would also like to reflect that celebrity families are perhaps just like any
other ordinary family in spending time with their families.

The program also extends in engaging the audiences

Target Audience:
This program targets viewers are women and men from age groups 20-50 years old who
foster their own family.

Approach: Cam set-ups hosts, shots

Distrbution: Languages
Background/ Rationale:
ABS-CBN is one of the countrys leading television network station. The network has
served the Filipino people for more than 60 years and has produced a lot of legendary soap
operas, reality shows and game shows that have truly left a mark in the entertainment industry.

According to an article by the Philippine Chronicles Online, the public and the media
have been smitten by several celebrity families. Fans are always eager to learn more about
celebrity families on and off camera. Social media platforms like Facebook, Twitter and
Instagram make it possible for celebrities to share fragments of their lives with their followers.
Many companies are turning to celebrity families to endorse their products because of their wide
fan base. (Yapchiongco, 2014). The statement implies that technology has revolutionized the
dynamics of the entertainment business in the Philippines opening opportunities not only for
advertising but also for stardom. We all know that the media industry thrives through
advertising. It is one of the most important factors that brings success to a network.

While the internet is fast-growing and television remains to be the medium with widest coverage
and reach, a program that utilizes both strengths, hypothetically, is most promising.

Program Treatment:
A. Synopsis
B. Segmentation

Cast for Pilot Episode:

1.) Team Kramer

Mom: Chesca Garcia
Dad: Doug Kramer
Kids: Kendra Kramer, Scarlette Kramer, and Gavin Kramer
Facebook: 1,615,433 People Talking About This; 5,450,508 Total Page Likes;
According to an article in The Philippine Star, Team Kramer is considered the most popular
Filipino family in social media nowadays. The family has numerous TV Commercials and TV
guesting, as well as various social media followers. Their Youtube channel currently has 105,
908 subscribers coming from a wide range of demographics.

Next episodes:

3.) Andi and Ellie Eigenman (Single mom)

Mom: Andi Eigenman
Kid: Ellie Eigenman
Andi has established her fan base after starring on hit primetime dramas and movies. Her
daughter, on the other hand, has lately been gaining attention because of her kikay personality
and pretty face as seen on Andis Instagram account.
2.) Santos Agoncillo
Mom: Judy Ann Santos
Dad: Ryan Agoncillo
Kids: Yohan and Lucho Agoncillo
The couple is active in the entertainment industry and is still being followed by their own
fanbases.

4.) Piolo and Iigo Pascual (Single dad)

Dad: Piolo Pascual
Kid: Iigo Pascual
Both of them have large fan bases and has a big appeal on women TV viewers. They are also
known as huge sports enthusiasts.
5.) Gonzaga Family
6.) Legaspi Villaroel
7.) Jodi Sta. Maria and Thirdie
8.) Vilma Santos and Luis Manzano
9.) Torres Gomez Family
10.) Kuya Kim Atienza and Family

Story board:
1st gap
00:00:00 - 00:00:30 OBB
00:00:30 00:00:45 Preview (V.O. of guest)
00:00:45 00:05:00 Introduction of the Family
Ext. of the house
Int. of the house
Introduction of family members
00:05:00 00:05:15 Up Next (V.O. of guest)

2nd gap
00:05:15 00:12:00 Family shows their usual Sundate
Activity
Interview inserts
00:12:00 00:14:00 A member reads a letter from a viewer/fan
Reads letter
Gives insights about the activity; shares expectations
00:14:00 00:16:00 Family gets ready for their Family Sundate
00:16:00 00:16:15 Up Next (V.O of guest)

3rd gap
00:16:15 00:28:00 Family Sundate
Activity
Interview inserts
4th gap
00:28:00 00:00:29:30 Wrap up
Family is back to their house
Family says bye to the viewers
00:29:30 00:30:00 Preview of next weeks episode

Budget