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Basic Information
Faculty Parvez Mahmud
Office Hour Sun & Tue : 11:30 AM-2:15 PM; Mon & Wed : (10:00 am 11:00 am &
1pm 2pm)
Contact Details parvez.mahmud@ulab.edu.bd
Course Pre-requisites N/A
Department offering the course ULAB School of Business (USB)
Course Title Introduction to Business
Course Code Credi
BUS 101 3 Term Fall 2017
t
Number of Number of
Number of Lectures 21 2 N/A Total 23
Tutorials Practical

Course Details

1. Course Description
This course presents a survey of the contemporary business world with a quick look at history of
business. Different business disciplines and functional methods and techniques are discussed. The
course has been designed to draw the interest of the students towards the functions of modern
business. While doing this, the course would make them prepared for the future courses related to
specific business disciplines like marketing, management, accounting, finance etc. Moreover, it will
inform them about the potential of building and pursuing careers in different business fields.

2. Intended learning outcomes of the course (ILOs)

Course Outline | Page 1 of 5
 Knowing about the necessity of business activities in a changing society
KNOWLEDGE
Learning the functions of different business disciplines

Gathering basic ideas about the common terms and ideas pertaining to different business
elements
Capacity to identify different business challenges and being able to categorize them into separate
disciplines
SSKILL

Suggesting solutions to these problems at these at the best of their capacity

Developing a capacity to identify the connection among the various business disciplines

How to perform individually and also in a group

ATTITUDE

The process of persuasion and argument

Maintaining the rules of cooperation, motivation and interaction while communicating with others

3. Contents
Sl. Number of
Topic
No. Sessions
1 Opening discussion 1
2 The environment of business 2
3 Small business, entrepreneurship and franchises 3
4 Global business 3
5 Exploring the world of e-business 3
6 Building and maintaining profitable customer relationships through 4
effective marketing
7 Money and banking 3
8 Necessity of accounting information and importance of other operational 2
aspects in business
Total 21
4. Teaching & Learning Method
Lecture slides and presentations
Reading of the text materials and classroom discussion

Course Outline | Page 2 of 5

 Case study

5. A. Assessment Schedule

Assessment 1 Individual and Group Assignment Session Week 2-12

Assessment 2 Group Presentation Session Week 6 - 12

B. Weights of Assessments

Assessments %

20
Mid-term Examination

35
Final Term Examination

10
Attendance and Class Participation

15
Presentation

10
Assignments

10
Quizzes

100
Total

C. Grading Scale

95 100 = A+ 85 94 = A 80 84 = A- 75 79 = B+ 70 74 = B
65 69 = B- 60 64 = C+ 55 59 = C 50 54 = D < 50 F

D. Grading Policy

Course Outline | Page 3 of 5

A relative or bell-curve grading system will be followed, so that the majority will receive a middle grade, and only a few will get A/A-, or F. The course
teacher will assign mark ranges to each letter grade, taking into account the assessment components and assigned weights, difficulty level, average
academic ability of the class, etc.

6. List of References
Course Notes Please check the Moodle.

Essential Books (Text Books)
Contemporary Business by David L. Kurtz. International Student Version.
13th Ed (2013-2014) John Wiley & Sons, Inc.
Understanding Business (10th Edition),
William G. Nickels, University of Maryland
James M. McHugh, St. Louis Community College at Forest Park
Susan M. McHugh

Facilities Required for Teaching and Learning

Whiteboard, marker (black, blue, red), Projector, Internet access from classroom computer,

Audio/Visual equipment.\
Course Policies and Procedures

Class attendance: Missing more than six classes in term will mean disqualification from final examination, unless you
can provide a satisfactory explanation, backed by proper documentation (e.g., serious illness, serious family
disruptions)
Makeup exams will be taken only for serious, compelling reasons backed by proper documentation.
Please ensure your cell phones are off during class.
Please be on time. Class attendance may be lost for late arrival.
Students are responsible for academic honesty. Plagiarism will result in severe penalty on marks, both for individual
and team work.
The basis for mark distribution and grading policy is totally subject to change at the discretion of the course
instructor or University policy at any point of time.

Course Outline | Page 4 of 5

.............................................................................. ...................................................................
................... ..............................
Course Coordinator/ Teacher Head of the Department
Date: Date:

Course Outline | Page 5 of 5