Layout design 1:

For this design I have adopted the approach of including a range of images from the production shoot. This will conclude of a range of
medium-long shots, medium-close ups and close ups of variety of forms. This cooperates with modern day contemporary billboard
advertisements as it will demonstrate the various youth subcultures to be seen over a period of time. Which is what the content of my
print magazine aims to meet. From this the audience can derive a sense of change over time from the build of imagery. This can
recognisably work with the understanding of narrative theory. In that messages and values can be embedded through the ideologies
presented. The stories (images presented) can contribute to the audiences socialisation (learning about what is right and wrong in our
culture). This is significant with youth subcultures as they had produced their own ideologies as to what is right in wrong in their
individual cultural groups. This will therefore be demonstrated in the imagery. In terms of the overall graphology, the 6 images will be
blocked across the capacity of the billboard. The bottom right image will have anchorage text to reveal something exclusive about the
magazine brand and how it will feature that specific youth subculture in the first issue. The masthead will take a central position, taking
of a medium size, including the magazine brand name so this is recognisable to the audiences immediately. This combined with the use
of various images on the billboard would interpolate younger audiences due to the use of dynamic images. Additionally, this layout will
include the uses of social media promotion icons allocated at the bottom right of the advert. This will bring relevance to younger
audiences and the readers who wish to know about the brand more before purchasing an issue of the magazine.

Layout design 2:

This second layout design takes more of a simplistic conventional design. With less imagery. In terms of graphology the layout
concludes of lead dominant image taking half the size of the print advertisement. This will engage audiences immediately due to the
sizing of the image and will reinforce the magazine content. The anchorage text will support the image, using a dynamic quote to
describe the magazine that I am wanting distribute for a print publication. This will aim to advertise the magazine on a more
personalised level. Additionally located on the left hand side of the dominant image will form another separated image. Preferably of
the close-up shot form. This combined with the low angle shot used for the dominant image for this billboard advertisement will create
the diversity and variety in the advertisement which the magazine content intends to provide for the regional area of Brighton/Sussex
UK. With the potential of branching out to the regional area of London, this will create a perspective of the variety of youth subcultures
that exist and have existed from past to present day. Graphology will indicate for the social media-promotion icons to be located
underneath the secondary image located on the left hand side. This will highlight to audiences that the magazine will be producing
future editions and the producers of the magazine will be promoting this through the uses of social media. Lastly, the sub-heading of the
secondary image will be located underneath the social media promotion icons. This will again operate in advertising the magazine in a
personalised manner.

Layout design 3:
The last layout forms more simplistically for the graphology. The billboard advertisement format contains a leading dominant images to
attract audience types. The image will most likely take of a medium long-shot. Demonstrating the youth subcultures in a natural setting
for them to be seen in. Furthermore the masthead will be located to the bottom right side of the advert. Taking of a large capacity. This
is a clear use of graphology connoting a simple approach which will engage not only the primary audience of the lower end of the age
group (18-mid 20s) but the higher bracket of the age group (mid 20s to later 30s). A simplistic layout can form more engaging to
audiences and can leave audiences on a invisible hook as to what the magazines content will later be based upon. The billboard also
concludes of the convention of the social media icons to furtherly engage audiences. Taking of a small capacity but enough for audiences
to understand how they can reach out to the production company for future issues and relevant information.

Evaluation:

As a result of analysing the layout design thumbnails I have made I believe that either layout design 1 or layout design thumbnail 3 will
be beneficial for audience types. A consideration for layout 1 with the convention of a masthead will be to make this of a large size. This
will be therefore more diverse for the audiences. In terms of the third layout. Audiences may take a more lenient interest to this type of
design. This is because it is very subtle and simplistic in that it can cater to both the primary audience (18-mid 20s) and the secondary
audience type (mid 20s- late 30s). It is possible that due to the significance of my primary audience the layout design thumbnail 1
will be of a greater interest at it demonstrates the diversity my regional magazine intends on promoting in relation to the youth
subcultures that are being presented throughout.