Вы находитесь на странице: 1из 16


My name is Mac. You know that I am a Graphic FRASER MOTORCYCLES GROUP

Designer. Here is a few things you probably Importer, Distributor and Managing Branch of Ducati
don’t know about me. I was born with a Motorcycles.
drawing apparatus in my hand, it started with Nationwide Network of Motorcycle Dealerships.
a crayon and it’s since evolved into a pencil, Position: Group Graphic Designer.
pen, mouse and stylus. I have been drawing Description: Fraser Motorcycles Group, being
all my life and the logical career decision was the parent company for 3 separate and distinct
to become a Graphic Designer. Design has companies; Ducati Australia & NZ, Fraser
been the centre of me, my passion and my Motorcycles (Dealerships) and NF Importers
dream since I graduated high school. Ever (Importer); I am the Group Graphic Designer,
since then, through my tertiary education, involved in the conceptualisation (with
freelance work and full time career, I have Marketing Dept.) & creation of Advertisements
been learning, living and evolving into the for all 3 companies.
Designer I am today. This is a brief history of
who I am and where I’ve been. Tasks:
• Artwork creation, Artwork preparation,
Newspaper and Magazine Advertisement.
• In-Dealership Advertising material; i.e.
2006 ADVANCED DIPLOMA IN GRAPHIC DESIGN Flyers, swing tags, strut cards, posters,
2005 DIPLOMA IN GRAPHIC DESIGN signs, POS materials etc.
2003 CERTIFICATE IV IN DESIGN FUNDAMENTALS • Material for Staff; i.e. Name tags, Business
WHERE Nepean Arts & Design Centre, Kingswood cards.
2002 GRADUATED YEAR 12 & COMPLETED HSC • Online & digital material; i.e. Email headers,
WHERE Parramatta High School, Parramatta Pop-up Banners, PDF attachments, PDF
flyers and Ads.
• Photography at Events and for use in Ads.
• Corporate and Event T-Shirt Design,
2001-06 RETAIL: COMPASS (HOSPITALITY) Corporate uniform Design.
2006-07 DANDY DESIGNS Newspaper Advertisements have featured
Specialist manufacturer of Badges, Name in Newspapers such as; Sydney Morning
tags, Stickers. Herald, The Age, Newcastle Herald, Perth
Position: Artroom Assistant. Sunday Times, Inner West Courier and more.
Tasks: Artworking, Print checking, Colour Magazine Advertisements have featured in
proofing, Print set-up, Printing. Magazines such as; Aust. Motorcycle News, 2
2007-09 HYPER-ACTIVE MERCHANDISING Wheels, NZ Autocar, Top Gear Magazine, GQ,
Specialists in T-shirts and other merchandising Mens Style, Pop Magazine, Freestyle, Live to
materials such as bags, bottles, uniforms, Ride, Motorcycle Trader, Aust. Road Rider,
keyrings, footwear and caps. Cycle Torque and more.
Position: Graphic Designer, Graphic Artist.
Tasks: Artwork creation, Artwork preparation,
Screen output for Screenprinting, Print
checking, Colour proofing. Creating graphics Highly skilled in:
such as Logos, graphics for T-Shirts and Adobe Photoshop Adobe Illustrator
other types of merchadising materials. While Adobe InDesign Quark XPress
working at Hyper-Active, I learnt many skills MS Word MS Powerpoint
such as Colour separation for Screen printing,
preparing artwork for embroidery, designing
sports uniforms and gear, Logo and corporate
identity design. Music, Art, Design, Cars, Motorbikes, Movies,
Clients: Coca-Cola, Touch Football Aust., Magazines, Sport, Motorsport, Cooking
Ubisoft, Activision, Dairy Farmers, Krispy Computing & Web.
Kreme etc.
Take Ducati into your everyday.

Monster Cap
Was $45

Monster Men's Leather Jacket Monster Men's T-Shirt Monster Ladies Hooded Sweatshirt Monster Ladies Tank Top
Monster Fabric Belt
Was $796 Was $91 Was $205 Was $68
Was $57
Now Now Now Now

$425 $48 $110 $36


Take to the streets with a new 2009 Ducati and these sizzling offers:
Purchase: Offer:
MTS1100 /1100S Free Side or Rear Luggage System
M1100S Free Termignoni Carbon Fiber Muffler Kit
HM1100 /1100S Free Termignoni Carbon Fiber Muffler Kit
Streetfighter Free Termignoni Carbon Fiber Muffler Kit
Streetfighter S Free Termignoni Carbon Fiber Muffler Kit
1198 Free Termignoni Carbon Fiber Muffler Kit
1198S (BLACK Only) Free Termignoni Carbon Fiber Muffler Kit
1098R $54,990 Ride Away
1098R Troy Bayliss LE $59,990 Ride Away
These offers are not to be used in conjunction with any other offer. While Stocks Last.

Be in it, to Win it!

Purchase any new 848 or 1198 Superbike and
go into the draw to win a double pass to
Ducati’s Hospitality Facility at the World Super-
bikes, Phillip Island 26-28 February 2010.



Ducati needed a fresh image, a new, different style, something less polished and able to use those influences to create something digitally that expressed the same
more urban, more gritty. This was the brief given to myself and the Marketing team. style and feel. This was the result; The iconic Ducati Monster, the tank dripping in
Coming from a very urban and street art influenced background, I pounced onto this paint, coupled with the red road and the tag line ‘Paint the Town Red’ you could tell,
task, as it was one of the first times I was entrusted with near-full creative control of from first glance, the street art style we were trying to convey.
a premium product such as Ducati Motorcycles. The campaign was very successful, we received many compliments, from dealers
My vision was to create the campaign out of spray paint, like a mural. Budget and customers. The change in direction proved an effective strategy.
constraints prevented me from pushing this idea to its full potencial, although I was This campaign appeared in: Magazines, Posters, Flyers, Swing tags and Signs.
Ducati relies on most of its advertising in magazines. The marketing budget mainly Some of the many publications the ads have appeared in:
comprises of magazine advertising. The ads appear in many targeted publications,
usually targeted at a male audience and the motorcycling community. Ads appear in
most publications on a monthly basis, some on a fortnightly basis.
Most of the advertising is conceptualised with the marketing team. The responcibility of
the layout, image and graphic element selection is given to myself. Certain corporate
identity guidelines must be adhered to as it is an internationally recognisable brand.
Fraser Motorcycles in assotiation with Harley-Davidson run ads which are co-op Some of the many publications the ads have appeared in:
and benefit the brand and the dealership. These ads are to solely focus on Harley-
Davidson products. They run on a weekly, fortnightly and monthly basis, mainly
appearing in local and national newspapers and street press.
Sometimes the images supplied by manufacturers are not suitable or not applicable
to certain markets or publications. When faced with this issue, we take our own
photos in which myself with the help of the marketing team organise photo shoots.
When I first started at Frasers this was the first campaign they wanted me to work symbolise the bike they first learnt to ride. The campaign was a success and was
on. All the previous campaigns were very plain, serious, i.e. boring. They needed a met with praise and many positive comments from staff and customers. All the
fresh look, something customers wouln’t expect, something they had never seen elements (excluding bike) were custom illustrations. This allowed me to push the
them do before. We brainstormed and came up with a concept, ‘Spring Fling’, to boundaries and show my creative flair while using an illustration style the industry
make customers think of their first time on a bike, likening it to a first love, summer and the company had previously shyed away from.
romance or spring fling. Mixing the literal meaning of spring, shown with flowers,
blue sky and green grass, then adding a classic cafe racer style motorcycle to This campaign appeared in: Magazines, Posters, Flyers, Swing tags and Signs.
Torque Bar & Grill is a restaurant attached to the monumental Fraser Motorcycles Taking over 30 solid hours of work, this ultra-detailed illustration was worth the effort.
Flagship Sydney Dealership. Appealing to young and old alike, this retro style cafe
and restaurant is a welcome addition to the already famed dealership. Now hanging on a massive billboard above the main dining area of the restaurant
and emblazoned on promotional T-Shirts and merchandise, it’s a true representation
Theo Athas, founder and owner of Torque approached me to redesign and reillustrate of what the restaurant stands for; classic style meets modern application.
this classic image, the biker girl. Inspired from an old cafe poster, he wanted a fresh
illustrative style to a classic image. Torque Bar & Grill is located on the corner of Parramatta & Concord Road, Concord.

Ducati Riders Assist Logo. Client: Ducati. Application: Clothing, Accessories etc. BMW Oktoberfest Logo. Client: Fraser Motorcycles. Application: Posters etc.

H-D Metal Mayhem Logo. Client: Fraser Motorcycles. Application: Various. Blanc & White Logo. Client: Jessi White. Application: Corporate Identity.

Gigabeats Dance Crew Logo. Client: Gigabeats. Application: T-Shirts, Merch etc.

Ridin’ Hoodz Logo. Client: Ridin’ Hoodz. Application: Clothing, Accessories etc.

Oz MPS Club Logo. Client: Oz MPS Club. Application: Web, Merchandise.

The Alliance Logo. Client: Touch Football Aust. Application: T-Shirts, Web, etc. Mazspace Logo. Client: Oz MPS Club. Application: Web, T-Shirts, Merch etc.