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Microsoft brand guidelines for Cloud + Enterprise 2017 1

Microsoft brand guidelines for

Cloud + Enterprise

2017

Intro

Welcome to the Microsoft brand guidelines for Cloud + Enterprise

The purpose of this document is to provide brand guidance for C+E Marketing, and their respective agencies. In this document you will learn how to apply the Microsoft brand to C+E marketing materials.

The Microsoft brand is our strongest asset and leveraging it gives us the best chance at building trust in our commercial portfolio and offerings. It builds stronger connections and associations across all we do and focuses our communication on customer need.

September 2016

Contents

04

Top 10 things you need to know before you start

06

Brand

09

Logo and offering icons

12

Brand voice and style

14

Color

15

Typography and layout

17

Photography and illustrations

19

Video end cards

20

Sound

21

Final checklist

Cloud and Enterprise Brand Guidelines

Top ten things to know before you begin

1 Microsoft brand and logo

The Microsoft logo appears on ALL our materials. Research shows that associating our offerings with the Microsoft brand increases brand trust and makes all of our communications more powerful.

trust and makes all of our communications more powerful. 2 Microsoft-led branding The Cloud and Enterprise
trust and makes all of our communications more powerful. 2 Microsoft-led branding The Cloud and Enterprise
trust and makes all of our communications more powerful. 2 Microsoft-led branding The Cloud and Enterprise

2

Microsoft-led

branding

The Cloud and Enterprise offerings are Microsoft-led. Individual offerings (e.g. apps, services, products, and events) are part of product families and carry the Microsoft brand. This aligns to the Microsoft commercial brand architecture. Commercial offerings do not have their own logos.

Microsoft Azure, the cloud for the modern business.

Microsoft Azure, the cloud for the modern business.

3 Product iconography

Our style is clean and simple so avoid any decorative icons/ glyphs whenever possible.

Product families such as Azure or Dynamics 365 have an icon which should be used in limited ways such as small spaces where the full name will not fit, or in-product to link to the full experience.

Functional/product icons may only be used to link directly to a product experience.

may only be used to link directly to a product experience. 4 Color Within the Microsoft

4 Color

Within the Microsoft palette individual product families may align to a specific color.

If you need one color to represent multiple C+E offerings Azure Blue is preferred.

Remember to use correct colors formula for screen (RGB or hexadecimal) vs print (CMYK, PMS, or Pantone).

Blue: as used for Azure

Purple: as used for Visual Studio

5 Grid

Our print and digital layouts are built on an invisible grid.

Microsoft provides grid templates for many different media and projects so you don’t have to start from scratch.

Headline Name can be in body copy. Body copy is 75% of the subhead height,
Headline
Name can be in body copy. Body copy
is 75% of the subhead height, or less,
and set in Segoe Regular.

Top ten things to know before you begin

6 Typography

Use Segoe. It is our brand font.

Segoe UI is used on-screen. Segoe Pro is used in print. Be sure to use the correct font for your application.

Segoe Light Segoe Regular Segoe Bold

7 Photography

In the Microsoft library you can find a subset of images in a collection for Cloud + Enterprise. You can also filter to find images that are approved for a particular product or service, such as Azure or Dynamics. Our photography is human and relatable. Use images featuring real people in real situations as much as possible.

real people in real situations as much as possible. 8 Illustration We use illustration to convey

8 Illustration

We use illustration to convey complex business concepts and ideas that are difficult to communicate with photography. Always follow the Microsoft illustration style in these scenarios.

The more colorful and busy illustration style may not always work for C+E. A new one has been created for Microsoft which is more geared toward the commercial audience.

which is more geared toward the commercial audience. 9 Voice We talk as humans do. Our

9 Voice

We talk as humans do. Our style is natural, to the point and helpful, so we cut out technical and business jargon. We use sentence-style capitalization and no periods in headlines.

The Microsoft voice:

Warm and relaxed Crisp and clear Ready to lend a hand

10 Brand Central

Microsoft’s official branding resource, Brand Central offers inspiration, brand information, assets and guidelines, and support for marketers. For a deeper dive on any topics in these guidelines, please refer to Brand Central or contact CEBrand@microsoft.com.

For a deeper dive on any topics in these guidelines, please refer to Brand Central or

We lead with Microsoft

Our goal is to present Cloud + Enterprise offerings as part of the Microsoft Brand

Drive consistency

Promote widespread adoption and consistent application of Microsoft’s elements, including the logo, typography, layout grid, color and imagery.

Fewer, stronger connections

Reducing the number of unique visual brand cues results in greater efficiency and impact.

One Microsoft

Activate the Microsoft brand to highlight the strength of our collective offering to compete effectively.

Our brand

What we strive for:

How we express ourselves:

Mission

Empower every person and every organization on the planet to achieve more.

Personality

Approachable

Empathetic

Determined

Real

Passionate

Voice

Warm and relaxed Crisp and clear Ready to lend a hand

Design principles

Pride in craftsmanship Authentically digital Fast and fluid Do more with less Win as one

The Microsoft logo lets people know who we are. It’s our calling card.

That’s why we use the full-color Microsoft logo on every communication, whether we’re talking about a particular product,

a company-wide offering or anything in

between. By starting with the Microsoft

logo, we align all of our efforts to create

a more cohesive Microsoft story.

Microsoft is clearly the lead brand.
Microsoft is clearly the lead brand.

Offering name appears in copy.

Microsoft Azure, the cloud for the modern business.

Microsoft Azure, the cloud for the modern business.
Microsoft Azure, the cloud for the modern business.
Microsoft Azure, the cloud for the modern business.
Power Apps will turn your business expertise into solutions with ease.

Power Apps will turn your business expertise into solutions with ease.

Power Apps will turn your business expertise into solutions with ease.
Power Apps will turn your business expertise into solutions with ease.

Microsoft Azure

Your apps. Your framework. Your platform. All welcome.

Try Azure–free

How to use the Microsoft logo

The Microsoft logo appears on ALL our materials.

Minimum margin/white space

The logo symbol and text must be used together, and always in color.

logo

symbol

logotype

together, and always in color. logo symbol logotype In our materials/assets place the logo in a
together, and always in color. logo symbol logotype In our materials/assets place the logo in a
together, and always in color. logo symbol logotype In our materials/assets place the logo in a

In our materials/assets place the logo in a corner. Use approved Microsoft end cards for videos.

In our materials/assets place the logo in a corner. Use approved Microsoft end cards for videos.
In our materials/assets place the logo in a corner. Use approved Microsoft end cards for videos.
In our materials/assets place the logo in a corner. Use approved Microsoft end cards for videos.
In our materials/assets place the logo in a corner. Use approved Microsoft end cards for videos.
In our materials/assets place the logo in a corner. Use approved Microsoft end cards for videos.
in a corner. Use approved Microsoft end cards for videos. Take care with spacing and sizing.

Take care with spacing and sizing. There are minimum padding and size rules.

Minimum size

On screen the logo never be less than 15.5 px tall or 72px wide. In print it should never be less than .22” (5.5 mm) tall or 1in (25.4 mm) wide.

Minimum corner space

Margin = Height of 1 symbol

mm) wide. Minimum corner space Margin = Height of 1 symbol On-screen: 15.5 px Print: .22“
mm) wide. Minimum corner space Margin = Height of 1 symbol On-screen: 15.5 px Print: .22“

On-screen: 15.5 px Print: .22“ (5.5 mm)

On-screen: 72 px Print: 1“ (25.4 mm)

.22“ (5.5 mm) On-screen: 72 px Print: 1“ (25.4 mm) Margin = Height of 1.5 symbols

Margin = Height of 1.5 symbols

.22“ (5.5 mm) On-screen: 72 px Print: 1“ (25.4 mm) Margin = Height of 1.5 symbols

Margin = Height of 2 symbols

.22“ (5.5 mm) On-screen: 72 px Print: 1“ (25.4 mm) Margin = Height of 1.5 symbols

Placement and Visibility of the Microsoft logo

If you need to use a color background use one of these approved background colors from the Microsoft palette or make sure you have adequate contrast for all parts of the logo.

Place the logo only on approved background colors. For readability, the full-color logo may appear on any of the colors shown here. See values on color page.

You may put the Microsoft logo over a photograph only if all parts of the logo maintain contrast and readablity.

Rich Black

Rich Black

Dark Gray

Dark Gray

Light Gray

Light Gray

White

White

Mid Blue

Mid Blue

   
   
 
   
   
 
   

Dark Magenta

Dark Purple

Purple

Dark Blue

Blue

   
   
 
   
   
 
   

Dark Red

Dark Teal

Teal

Dark Green

Green

Dark Purple Purple Dark Blue Blue     Dark Red Dark Teal Teal Dark Green Green
Dark Purple Purple Dark Blue Blue     Dark Red Dark Teal Teal Dark Green Green

This is how we use the Microsoft brand with product names

Microsoft logo and product names

When the product name and Microsoft logo are both present, the product name should always be placed to the right or below the logo.

The Microsoft symbol

The Microsoft symbol may not be used alone to represent products and services nor may it be attached to a product name.

Product icons

Product, service or app icons are used only in small spaces including app marketplaces, mobile tiles, social media profile pictures and anywhere else where space is too limited to use the full offering name.

Product names

C+E product branding is Microsoft led. At first mention, use the full product name including the name Microsoft. For subsequent mentions, the word Microsoft may be dropped unless there is a legal trademark requirement to always reference the name with the term Microsoft (Microsoft Edge, Microsoft Flow). If you are unsure about whether there is a trademark requirement, contact CELA.

Exceptions to using the full product name with Microsoft at first mention

1. You need simplicity in navigation/wayfinding and small space digital design, including the name on the tile, the name on a list of apps for notifications, breadcrumbs, etc.

2. The name is already positioned close to the Microsoft logo in reading order; in English language, this would be the name when it’s below or to the right of the Microsoft logo.

3. You are listing the offering with other Microsoft- branded offerings. For example, “Get SQL Server, Visual Studio, and PowerBI, all from Microsoft.”

Headline Height

Headline is same height as Microsoft symbol set in Segoe Light. Body copy set in
Headline is
same height as
Microsoft symbol
set in Segoe Light.
Body copy set in Segoe Regular. Lorem
ipsum dolor sit amet, consectetur adipiscing
elit. Donec vitae bibendum nibh. In hac
habitasse platea dictumst.

Alternate Headline Height

Name in headline is twice logo height. Body copy set in Segoe Regular. Lorem ipsum
Name in
headline is twice
logo height.
Body copy set in Segoe Regular. Lorem ipsum dolor sit
amet, consectetur adipiscing elit. Donec vitae bibendum
nibh. In hac habitasse platea dictumst.

Brand voice and style

Use bigger ideas, fewer words

Write like you speak

Project

friendliness

Our modern design hinges on crisp minimalism. Shorter is always better.

Replace this:

If you’re ready to purchase Office 365 for your organization, contact your Microsoft account representative.

With this:

Ready to buy? Contact us.

Read your text aloud. Does it sound like something

a real person would say? Be friendly and conversational. No. Robot. Words.

Replace this:

Invalid ID

With this:

You need an ID that looks like this:

someone@example.com

Use contractions: it’s, you’ll, you’re, we’re, let’s.

Replace this:

Your Microsoft Band is not waterproof. Light rain and hand washing should not harm it, but do not immerse your Band in liquids of any kind.

With this:

Your Microsoft Band isn’t waterproof. Light rain and hand washing shouldn’t harm it, but don’t immerse

it in liquids.

Get to the point fast

Lead with what’s most important. Front-load keywords for scanning. Make customer choices and next steps obvious.

Replace this:

Templates provide a starting point for creating new documents. A template can include the styles, formats, and page layouts you use frequently.

With this:

Save time by creating a template that includes the styles, formats, and page layouts you use most often. Then use the template whenever you create a new document.

Be brief

Give customers just enough information to make decisions confidently. Prune every excess word.

Replace this:

The Recommended Charts command on the Insert tab recommends charts that are likely to represent your data well. Use the command when you want to visually present data, and you’re not sure how to do it.

With this:

Create a chart that’s just right for your data by using the Recommend Charts command on the Insert tab.

Brand voice and style

When in doubt, don’t capitalize

Skip periods (and : ! ?)

Default to sentence-style capitalization—capitalize only the first word of a heading or phrase and any proper nouns or names. Never Use Title Capitalization (Like This). Never Ever.

Replace this:

Find a Microsoft Partner Limited-Time Offer Join Us Online

With these:

Find a Microsoft partner Limited-time offer Join us online

Skip end punctuation on titles, headings, subheads, UI titles, and items in a list that are three or fewer words. Save the periods for paragraphs and body copy.

Replace this:

Move a tile.

1. Press and hold the tile.

With this:

Move a tile

1. Press and hold the tile.

Remember the last comma

Dont be spacey

In a list of three or more items, include a comma before the conjunction. (The comma that comes before the conjunction is known as the Oxford or serial comma.)

Replace this:

Android, iOS and Windows

With this:

Android, iOS, and Windows

Use only one space after periods, question marks, and colons—and no spaces around dashes.

Replace this:

Use pipelines — logical groups of activities — to consolidate activities that are part of a task.

With this:

Use pipelines—logical groups of activities—to consolidate activities that are part of a task.

Kill off weak writing

Most of the time, start each statement with a verb. Cut "you can" and "there is", "there are", "there were".

Replace this:

You can access Dynamics 365 apps across your devices and get add-ons and connectors in AppSource.

With this:

Access Dynamics 365 apps across your devices and get add-ons and connectors in AppSource.

Color

There are eight colors in the primary Microsoft palette. These colors are expanded into an accent palette, and a universal color palette.

When there is a need to choose

a single primary color the

preferred color is Blue from the

Microsoft primary palette. In general, shades of blue are preferred to convey a stable, sophisticated, and trustworthy personality.

Remember to use RGB or HEX for digital; CMYK or PMS for print.

If placing type over color

backgrounds, combinations must exceed a 4.5:1 contrast ratio for accessibility.

Microsoft primary palette

Yellow

Orange

   

Red

Magenta

Purple

Blue

Teal

Green

R255 G185 B0 Hex #FFB900 C0 M25 Y100 K0 PMS 124 C, 7406 U

R216 G59 B1 Hex #D83B01 C0 M75 Y100 K0 PMS 166

R232 G17 B35 Hex #E81123 C0 M100 Y100 K0 PMS 185

R180 G0 B158 Hex #B4009E C25 M100 Y0 K0 PMS 241

R92 G45 B145 Hex #5C2D91 C80 M100 Y0 K0 PMS 268

R0 G120 B215 Hex #0078D7 C100 M30 Y0 K0 PMS 3005

 

R0 G130 B114 Hex #008272 C100 M0 Y50 K25 PMS 3295

 

R16 G124 B16 HEX #107C10 C75 M0 Y100 K0 PMS 362

Windows

 

Microsoft Azure

Power BI

Visual Studio

SQL

Intune

Flow

Microsoft accent palette

 

Light Yellow

Light Orange

 

Dark Red

Light Magenta

Dark Magenta

 

Light Purple

 

Dark Purple

R255 G241 B0 Hex #FFF100 C0 M0 Y100 K0 Process Yellow

R255 G140 B0 Hex #FF8C00 C0 M50 Y100 K0 PMS 144

R168 G0 B0 Hex #A80000 C20 M100 Y100 K20 PMS 1807

R227 G0 B140 Hex #E3008C C0 M100 Y0 K0 Process Magenta

R92 G0 B92 Hex #5C005C C70 M100 Y30 K25 PMS 261

R180 G160 B255 Hex #B4A0FF C35 M40 Y0 K0 PMS 2645

R50 G20 B90 Hex #32145A C90 M100 Y30 K30 PMS 2617

 

PowerApps

 

Light Blue

Mid Blue

 

Dark Blue

 

Light Teal

Dark Teal

Light Green

 

Dark Green

R0 G188 B242 Hex #00BCF2 C100 M0 Y0 K0 Process Cyan

R0 G24 B143 Hex #00188F C100 M75 Y0 K0 PMS 286

R0 G32 B80 Hex #002050 C100 M75 Y0 K35 PMS 288

R0 G178 B148 Hex #00B294 C100 M0 Y50 K0 PMS 3275

R0 G75 B80 HEX #004B50 C100 M50 Y50 K45 PMS 3165

 

R186 G216 B10 HEX #BAD80A C25 M0 Y100 K0 PMS 382

R0 G75 B28 HEX #004B1C C95 M45 Y100 K50 PMS 3435

 

Dynamics 365

   

System Center

Universal color palette

 

White

Light Gray

Gray

Mid Gray

Dark Gray

   

Rich Black

R255 G255 B255 Hex #FFFFFF C0 M0 Y0 K0

R230 G230 B230 Hex #E6E6E6 C0 M75 Y0 K10 PMS Cool Gray 1

 

R210 G210 B210 Hex #D2D2D2 C0 M75 Y0 K20 PMS Cool Gray 3

 

R115 G115 B115 Hex #737373 C0 M75 Y0 K65 PMS Cool Gray 9

 

R80 G80 B80 Hex #505050 C0 M75 Y0 K80 PMS Cool Gray 11

R0 G0 B0 Hex #000000 C33 M33 Y33 K100

Typography

We use Segoe, a completely custom type

family created for Microsoft that has become

a core element of our visual identity.

Our core typographic principles

Keep it simple.

Limit type sizes to three.

Keep it flush left.

Use sentence case.

Use an appropriate weight for each type size

Segoe Light and Semilight are our primary weights. They should be used for all dominant typographic messaging, such as headlines set in 24 pt type or larger.

Segoe Regular is our secondary weight.

It should be used for all body type. Use

Segoe Semibold and Bold sparingly for the occasional subhead or call-to-action.

Use the right font for your project

Segoe UI is the font that’s used for on-screen and digital executions. Segoe Pro is the font that’s used for print. This page is written in Segoe Pro.

Large Headline

Segoe Light

Size

36pt and above

Use Segoe Light for large headlines in print. Use Segoe

Leading

90%-100%

Semilight for digital headlines. Regardless of the

Kerning

-15 to -25%

medium, give these headlines ample clear space, and make sure the supporting copy below is considerably smaller in point size.

Medium Subhead

Segoe Semibold

Size

24 to 36pt

Segoe Semibold should be used for subheads that are

Leading

100% to 110%

larger than the body copy. This size and weight creates a

Kerning

0% to -10

clear emphasis without going too bold.

Small Subhead

Segoe Bold

Size

Same size as

Leading

body text 100% to 130%

Kerning

0%

Body Text

Segoe Regular

Segoe Bold is used when space is limited and an emphasized subhead is necessary. Avoid using Medium Subheads and Small Subheads in the same layout.

Size

8pt to 15pt

Use Segoe Regular for all body text.

Leading

100% to 130%

Kerning

0%

Grid

Invisible grids organize information, provide

a clear hierarchy, and give our designs clean lines, balance, and structure. Use them to communicate your message in a direct way that‘s distinctly Microsoft.

1.

Determine the margins to define your design space.

2.

Identify the number of columns and rows (a pattern of squares).

3.

Add content: Microsoft logo, background image or color, headlines and text.

If

you are desiging digitally, use a

4-pixel based grid for your base unit and consider whether your project requires a responsive grid.

Example PowerPoint grid for a 16:9 ratio display.

Innovate with Microsoft’s unified cloud platform. It’s a new day in IT. Big your own
Innovate
with Microsoft’s unified
cloud
platform.
It’s a new day in IT.
Big
your own device. All of
data. Cloud. Bring
these converging
technology
trends demand a reponse
from IT.
Headline Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse nibh justo, cursus eu lectus
Headline
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Suspendisse nibh justo,
cursus eu lectus et, venenatis tristique.
nibh justo, cursus eu lectus et, venenatis tristique. Headline lorem ipsum dolor sit amet, consectetur Lorem
Headline lorem ipsum dolor sit amet, consectetur Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Headline
lorem
ipsum dolor sit
amet, consectetur
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Suspendisse nibh justo,
cursus eu lectus et, venenatis tristique.

Print grid guidance is in the Microsoft grid and layout guidelines document

Photography

Our photography reveals authentic moments that are human and relatable. Whether you use existing photos or do your own photo shoot, feature real scenarios, not staged. Focus on real people all over the world and how our technology helps them achieve remarkable things

· Focus on real people and their stories

· Capture the real world

· Integrate our products naturally

· Create versatile compositions

· Obtain usage rights

· Prepare assets for Brand Central

Get the Media and Person/Property Release Forms Learn how to publish to Brand Central Get more
Get the Media and Person/Property Release Forms Learn how to publish to Brand Central Get more
Get the Media and Person/Property Release Forms Learn how to publish to Brand Central Get more
Get the Media and Person/Property Release Forms Learn how to publish to Brand Central Get more
Get the Media and Person/Property Release Forms Learn how to publish to Brand Central Get more
Get the Media and Person/Property Release Forms Learn how to publish to Brand Central Get more

Illustration

We use illustrations to convey what photos can't.

Especially in the highly technical world of C+E, we need visual tools that tell stories and provide metaphors to communicate complex and abstract ideas. Microsoft professional illustrations are more than sketches, they’re stories full of character, delightful surprises—and layers of meaning. Illustrations should be stylized and geometric.

Avoid the following:

• Decorative illustrations without an informational purpose

• Photo-realistic or 3-D style

• Off-brand color

• Textures and gradients

Complex environments that make cropping difficult

Images that are not flat

environments that make cropping difficult • Images that are not flat • Contoured shapes, shading and
environments that make cropping difficult • Images that are not flat • Contoured shapes, shading and
environments that make cropping difficult • Images that are not flat • Contoured shapes, shading and
• Contoured shapes, shading and texture
• Contoured shapes, shading and texture
environments that make cropping difficult • Images that are not flat • Contoured shapes, shading and

Video end cards

The Microsoft logo must appear on the endcard screen of every video. The preferred is EndCard_MSFT_ sig_wht.wmv, and the full list can be found here.

White or black are the preferred color backgrounds. If another color is used, follow the Microsoft logo guidelines.

When the Microsoft logo or the offering name appears by itself, it should be centered horizontally and just slightly above vertical center. Recommended size is 1/8 the height of the screen.

1. The offering name appears on the appropriate color background or on white.

2. The screen transitions to all white

3. The Microsoft logo appears

Each of the screens should appear for 1/2 to 1 second.

For questions and guidance on how to create your end card please contact Brand Central Help Center.

Product screen fades to white and the Microsoft logo appears.

X

       

Microsoft Azure

 

X

16x9

4x3

   

The product name should be equal to the cap height of the Microsoft logo for an end card screen.

X

       
  X
  X
 

X

16x9

4x3

   

The logo should be 1/8 the height of the end card screen.

Sound

The Microsoft brand is expressed through visuals, tone of voice, motion and sound. While pictures and words help people better understand our brand, sound helps them feel it.

Our sounds and music deliver a cohesive, branded story, allowing us to build affinity for our brand. And we can use it everywhere from products to events.

We have 5 sonic principles to guide you when creating or selecting music:

Humanizing—Use natural, warm, and organic sounds. Imperfections are always allowed.

Intelligent—Don’t be afraid of rich layers, interesting textures, and rhythmic complexity.

Connected—Use universal musical forms with lyrics that are relevant across cultures. They’re emotive and a bit ahead of current.

Productive—Sounds with a pulse, momentum, and percussive melodic elements should be used.

Empowering—Integrate sounds with anticipatory tension and resolve, ascending chord progressions, and passionate performances.

Please consider our Microsoft brand music library as your first stop for sound tracks. There are over 300 tracks freely available for Microsoft productions and growing. This resource also provides you with a point of contact for any help in creating your own music using our partnership with award winning composers and music agencies.

own music using our partnership with award winning composers and music agencies. http://msonic.sourceaudio.com/#!home 20
own music using our partnership with award winning composers and music agencies. http://msonic.sourceaudio.com/#!home 20

Final checklist

Does it tell the Microsoft story?

Final checklist Does it tell the Microsoft story? Are we presenting the story/ campaign in a

Are we presenting the story/ campaign in a way that celebrates the Microsoft brand?

Does it look like Microsoft?

Do the people, location, and scenarios look real, authentic, and natural?celebrates the Microsoft brand? Does it look like Microsoft? Are the grid, typography, and color used

Are the grid, typography, and color used correctly?location, and scenarios look real, authentic, and natural? Are you following Microsoft logo guidance? Does it

Are you following Microsoft logo guidance?natural? Are the grid, typography, and color used correctly? Does it sound like Microsoft? Is the

Does it sound like Microsoft?

Is the voice natural, honest and expressed in everyday language?Microsoft logo guidance? Does it sound like Microsoft? Is the message relatable? Is it simple and

Is the message relatable?voice natural, honest and expressed in everyday language? Is it simple and direct? Is there a

Is it simple and direct?expressed in everyday language? Is the message relatable? Is there a clear benefit outlined? Is the

Is there a clear benefit outlined?language? Is the message relatable? Is it simple and direct? Is the call-to-action easy to understand?

Is the call-to-action easy to understand?Is it simple and direct? Is there a clear benefit outlined? Does it feel like Microsoft

Does it feel like Microsoft

Do the people, location, and scenario feel authentic?easy to understand? Does it feel like Microsoft Is it empathetic and helpful? Does it make

Is it empathetic and helpful?Does it feel like Microsoft Do the people, location, and scenario feel authentic? Does it make

Does it make you feel something?Does it feel like Microsoft Do the people, location, and scenario feel authentic? Is it empathetic

Thank you. If you’ve just read these guidelines, you have our appreciation. It means you

Thank you.

If you’ve just read these guidelines, you have our appreciation. It means you share our belief in details and quality. We know applying these principles takes time and effort, but the stories we tell in all our Microsoft communications will be stronger for it.

If you have any brand questions or suggestions, and to access tools, templates, or other guidelines please don't hesitate to contact us at the C+E Brand.

For additional content for the Microsoft Brand Guidelines and other brand materials go to Brand Central.