Mission

To serve great tasting food, bringing the joy of eating to everyone.

Vision
We excel in providing great tasting food that meets local preferences better than anyone.
We provide superior dining experience, through FSC (Food, Service, Cleanliness) excellence in every encounter.
We are the most cost efficient restaurant company in our business segments, allowing us to price at the most popular
levels.
Our people are passionate about their work and thrive in a high performance culture.
We strive to become a model corporate citizen by being relevant to the communities we serve.
Our brands are either #1 or #2 in each of our market segments.
It is the vision of JFC to become one of the three largest and most profitable restaurant companies in the world by
2020.

Core Values
Through the years, JFC has formed its foundation from good business practices and strong core values of customer
focus, excellence, respect for individuals, teamwork, spirit of family and fun, humility to listen and learn, honesty and
integrity and frugality. JFC continues its steadfast commitment in upholding these core values.

Customer Focus
We put our customers satisfaction first. We want everyone who interacts with us to be happy and to share the joy
with those they love.

Excellence
We always strive for excellence in everything we do from our food and service offering, to the experience we
provide in and out of our stores and offices.

Respect for the Individual

We recognize diversity and show consideration towards different cultures and beliefs.

Teamwork
We work together to achieve our objectives, knowing that we are stronger as a team than in our solo efforts.

Spirit of Family & Fun

JFC is a place where every employee feels part of the family and experiences a sense of community and fun that
makes work enjoyable.

Humility to Listen & Learn

Regardless of how big we grow, we hold dear to us the openness and humility to improve ourselves.

Honesty & Integrity

We are upright and fair in how we conduct ourselves and our business. Our partners and customers can always trust
us to deliver on what we promise.

Frugality
People trust us as the stewards of resources in our care and we work hard not to let them down.
Beverages & Desserts

Creamy shake

Kitkat Mix-Ins

sundae
Coke Float

Cone twirl

Breakfast

Breakfast Joys Corned Beef

Breakfast Joys Beef Tapa Jollibee Foods Corporation

Breakfast Joys Breakfast Steak Jollibee Foods Corporation

Breakfast Joys Hotdog Jollibee Foods Corporation

Breakfast Joys Longganisa Jollibee Foods Corporation

Breakfast Joys Pancakes Jollibee Foods Corporation

Yum with TLC Sesame Seed Jollibee Foods Corporation

Cheesy Bacon Mushroom Yum Jollibee Foods Corporation

Cheezy Bacon Mushroom Champ Jollibee Foods Corporation

Champ 1/3 Pound Beef Patty Jollibee Foods Corporation

Yum! with Cheese Jollibee Foods Corporation

Yum! Jollibee Foods Corporation

Chicken Jollibee Foods Corporation

2 Pc Chicken Jollibee Foods Corporation

Chicken Joy Jollibee Foods Corporation

Spicy Chickenjoy Jollibee Foods Corporation

Chickenjoy Bucket Jollibee Foods Corporation

JKM Spaghetti Jollibee Foods Corporation

JKM Yum! Jollibee Foods Corporation

JKM Chickenjoy Jollibee Foods Corporation

Spaghetti Jollibee Foods Corporation

Palabok Fiesta Jollibee Foods Corporation

Rice Meals

Garlic Pepper Beef Jollibee Foods Corporation

Ultimate Burger Steak Jollibee Foods Corporation

All-day Garlic Bangus Jollibee Foods Corporation

Burger Steak Jollibee Foods Corporation

5-pc Shanghai Rolls Jollibee Foods Corporation

Sandwiches & Sides

Buttered Corn Jollibee Foods Corporation

Peach Mango Pie Jollibee Foods Corporation

Jolly Hotdog Classic Jollibee Foods Corporation

Jolly Crispy Fries Jollibee Foods Corporation

Creamy Macaroni Soup Jollibee Foods Corporation

services
Other Programs
OTHER PROGRAMS:

Environment-Friendly Initiatives

The Jollibee Group of Companies remains unwavering in its commitment to bring joy to our
customers, and that means doing our part in conserving our natural resources and keeping our
environment safe, clean, and beautiful.

Tree-Planting and Nurturing Program

In 2009, the Foundation worked with FPE3 (Fostering Peoples Education, Empowerment and
Enterprise) in mobilizing 388 JFC employees to assist in reforesting 8 hectares in Mount Banahaw
(in Quezon) and Biak na Bato (in Bulacan) watersheds.

In September 2010, led and facilitated once again by FPE3, 180 JFC employees participated in the
Tree Nurturing Project held in Brgy. San Josef Antipolo City for the reforestation of the Marikina
Watershed which is the major source of groundwater reserves being used for households and
industries in Metro Manila. A total of 8 hectares were reforested in 3 consecutive planting activities
during weekend.

In September 2011, facilitated by FPE3 and Bantay Kalikasan, 377 JFC employees participated in
the Tree Nurturing Project held in Markina Watershed in Antipolo and Ipo Watershed in Bulacan for
the reforestation of the major source of groundwater reserves being used for households and
industries in Metro Manila. A total of 11 hectares were reforested in 3 consecutive planting activities
during weekend.

In 2012, JGF worked with communities in Laguna and Bulacan to help reforest critical watersheds.
Together with other organizations, 370 JFC employee volunteers planted more than 2,000 trees in
areas covering six hectares of Mt. Banahaw in Liliw, Laguna, and Ipo Watershed in Norzagaray,
Bulacan.

In 2013, more than 400 JFC employees, in partnership with the Cavite State University and De La
Salle University Dasmarias, planted more than 3,000 seedlings in its efforts to reforest land areas
with kaong (sugar palm) trees in Cavite. More than 900 seedlings were also planted in La Mesa
Watershed by more than 120 JFC volunteers under the Toka-Toka Project of DENR, Manila Water
and Jollibee.
Water Management and Conservation

Part of our water management practice is the use of hygienic waterless urinals in our stores. This
odorless facility uses a special liquid sealant to prevent odors from escaping and funnel pure urine
down the drain. Each waterless urinal saves around 150,000 liters of water a year.
Energy Management and Conservation

In JFC stores, kitchens are equipped with powerful evaporative fresh air blowers that use only water
to convert hot dry air into fresh cool air. Through this facility, we are able to reduce our use of air
conditioners and save around 25,000 kilowatt-hours of energy a year with every unit.

Another mechanism the Jollibee Group has in its stores is the heat recovery water heater that
produces hot water without using electricity. Through this technology, the use of electric water
heaters for washing and cleaning are eliminated. The savings are equivalent to 12,000 kilowatt-
hours of energy per year per unit.

Since conventional exhausts are necessary in our cooking operations, we utilize variable speed
drives in our stores to conserve electricity. This motor control automatically reduces the speed of the
fans during off-peak hours when less food is cooked. It saves us around 14,000 kilowatt-hours of
energy per motor per year.
Waste Management

We also take our responsibility in waste management very seriously, in full support and compliance
to the Ecological Solid Waste Management Act. The Jollibee Group is currently reducing its use of
styro packaging by shifting to washable melaware for dine-in services.

We also practice solid waste segregation through a comprehensive sorting process that begins at
the store and continues to secondary facilities for material recovery and reprocessing.
From the store, segregation already begins through separate trash bins for biodegradable or organic
waste and non-biodegradable waste. These waste materials are bagged, collected and transported
in sanitary closed vans to the Materials Recovery Facility, where secondary segregation takes place.
Here the waste is further sorted into styro, paper, plastic cups, spoons, forks and straws, food waste,
and residual or non-recyclable waste.

Styro goes through reprocessing where it is safely melted and reshaped into blocks that are shipped
overseas for further processing to produce new commercial and industrial applications.Plastics also
undergo a recycling process where they are ground, extruded into sheets, and thermoformed,
producing new items for the market.

Paper goes to another site for reprocessing into new items, while food waste is transferred to
composting and hog-feeding facilities.

College and Technical Training Scholarship

1. Project ACE

Program Description

In support of financially disadvantaged high school graduates seeking a bachelors degree, JGF
offers scholarships and management training in JFC stores.

Targets for 2013

50 scholars will begin their 4th year of college

50 scholars to enter the Management Trainee program at JFC stores

1. Technical Skills Training

Program Description

In partnership with Don Bosco Technical College (DBTC) Mandaluyong and Don Bosco Canlubang,
a 15-month technical skills training in Refrigeration and Air-conditioning Mechanics and
Mechatronics are offered to high school graduates who seek higher education but are financially
constrained from doing so. Value formation complements the technical training to develop the
scholars good moral character. As of April 2012, 108 scholars have been equipped with viable skills
to land them jobs after graduation.

Targets for 2013

All DB Mandaluyong scholars render their On-the-Job Training (OJT) with JFC Service
Contractors;
DB Canlubang scholars with Zenith Foods Corporation
10 DB Mandaluyong scholars graduated; 50% employed with JFC Service Contractors
10 DB Canlubang scholars graduated; 50% employed with Coop Service Contractors
5 new scholars in DB Mandaluyong; new scholars in DB Canlubang

Assistance to Jollibee-Gawad Kalinga Villages

Three JB-GK Villages found in Luzon, Visayas and Mindanao provide poor families with decent
homes and access to basic services:

JB-GK Village JB-GK Village JB-GK Village

Luzon Visayas Mindanao

 Barangay Mahayahay,
Where Sitio Pulo, Las Pias City Bontoc, Southern Leyte
Butuan City

When built June 2005 March 2007 June 2009

Turnover December 2005 January 2008 January 2010

Beneficiaries 51 families 100 families 49 families

Volunteers 329 employees 30 employees 30 employees

SAGIP for elementary SIBOL for pre-elementary

Past support SIBOL for pre-elementary
pupils and SIBOL for pre- pupils and Bayan-Anihan
projects pupils
elementary pupils agriculture project

In 2013, the three villages will be continuously monitored with the help of JFC employee volunteers
in order to ensure their cleanliness and orderliness. Further, the Foundation will continue to provide
teacher support to the SIBOL schools in the three JB-GK Villages.
CSR

Employees

As an organization, Jollibee differentiates itself from other employers as a Filipino-brand going world class, upholding
excellence in everything it does, with a strong family culture.

By being a member of the Jollibee family, employees find the belongingness they desire. Because in Jollibee,
you BEELONG.

Beelong
The brand name Jollibee was initially coined to denote bees busy and happily working together to produce the
sweetest honey.

Jollibees employer brand is Beelong. The word bee in Beelong connotes employees in Jollibee who are happily
working together to produce the best results. By being a member of the Jollibee family, employees find the
belongingness they desire.

As an organization, Jollibee differentiates itself from other employers as a Filipino-brand going world class, an
industry benchmark on service excellence and a company with a strong family culture.

In Jollibee, employees feel pride in being a Filipino, are involved in a cause through the work that they do and
experience strong positive support through the relationships they have built inside the organization. Because of
these, an employee identifies himself in Jollibee, not only because he feels the warmth and concern of a family, but
also because, in Jollibee, he finds who he is as a Filipino and as a contributing member of the society, thereby,
finding the sense of belonging that he needs.

Our Employer Awards

Aon Hewitt (formerly Hewitt Associated)
No. 16 in the Top 20 Best Employers in Asia (2001)
Best Employer in the Philippines (2001)
People Management Association of the Philippines (PMAP)
Employer of the Year (1998)

Beelong and Care

As a Jolly Bee, you work with people including leaders, who show genuine concern for you, your family and the
Filipino society.
Experience a working environment that shows genuine concern for your well-being

Jollibee Family Fun Day

Parenting Workshop: Beeda Si Tatay, Beeda Si Nanay

Jollibee Main Office Christmas Party

Emerging Leaders Program (ELP)