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Progress in Human Geography 32(3) (2008) pp.

363381


Away from prying eyes? The urban
geographies of adult entertainment
Phil Hubbard,1* Roger Matthews,2 Jane Scoular3
and Laura Agustn4
1
Department of Geography, Loughborough University,
Loughborough LE11 3TU, UK
2
Criminology, London South Bank University, London SE1 6LN, UK
3
Department of Law, Strathclyde University, Stenhouse Building,
173 Cathedral Street, Glasgow G4 ORQ, UK
4
School of Sociology and Social Policy, University of Liverpool,
Liverpool L69 3BX, UK

Abstract: Most towns and cities in the UK and USA possess a number of venues offering sexually
orientated entertainment in the form of exotic dance, striptease or lap dancing. Traditionally subject
to moral and legal censure, the majority of these sex-related businesses have tended to be situated
in marginal urban spaces. As such, their increasing visibility in more mainstream spaces of urban
nightlife raises important questions about the sexual and gender geographies that characterize the
contemporary city. In this paper we accordingly locate the phenomena of adult entertainment at
the convergence of geographic debates concerning the evening economy, urban gentrification and
the gendered consumption of urban space. We conclude that these sites are worthy of investigation
not only in and of themselves, but also because their shifting location reveals much about the forms
of heterosexuality and homosociality normalized in the contemporary city.

Key words: consumption, exceptionalism, gender, sexuality, sex work.

I Introduction take on the relations of sexuality and space


Once considered prurient about sexual and was first manifest in studies of gay and
bodily matters, geographers are now acknow- lesbian residence. Latterly, however, geog-
ledged as having developed distinctive and raphers have also scrutinized spaces gen-
incisive accounts of the role of place, space erally regarded as heterosexual, exploring
and environment in the constitution of sexual how hegemonic sexual values are spatially
identities. Feeding off a diverse range of inscribed (Cowen, 2003; Thomas, 2004).
queer scholarship, geographers distinctive One prominent theme in this literature has

*Author for correspondence. Email: p.j.hubbard@lboro.ac.uk

2008 SAGE Publications DOI: 10.1177/0309132508089095


364 Progress in Human Geography 32(3)

been the mapping of commercial sex work are making an increasingly significant contri-
(Hart, 1995; Hubbard, 2000; Tani, 2002). bution to the entertainment economy. Our
Nonetheless as in the wider social sciences key argument in this paper is that such sites
the majority of geographical work on com- merit taking seriously by geographers not
mercial sex fixates on street prostitution. This simply because they represent important
preoccupation is not surprising given it raises spaces of sexual commerce but because their
important questions about the limits of public location and visibility within the urban land-
space, but this focus appears somewhat scape is highly revealing of the sexual values
shortsighted given that the majority of sexual that dominate in particular contexts.
goods and services are now sold off-street in As such and not withstanding the fact
bars, restaurants, cabarets, clubs, brothels, that sex-related businesses exist in suburban
discotheques, saunas, massage parlours, and some rural locales we locate these sites
sex shops with private booths, hotels, flats, within debates surrounding the sexual geog-
dungeons for bondage and domination, raphies of western cities (particularly those in
and cinemas (Agustn, 2005: 620; see also the UK and USA). In the first section of the
Harcourt and Donovan, 2005; Matthews, paper we note the traditional association
2005; Weitzer, 2005). Moreover, inform- made between sex-related businesses and
ation and communication technologies have notions of sexual danger that has encouraged
increasingly allowed for the selling of virtual the state and the law to enact forms of spatial
sex, with Zook (2003) arguing that the per- confinement, surveillance and exclusion in-
vasive geography of the internet is allowing tended to limit such businesses to marginal
new groups of consumers to purchase sexual urban locations (if, indeed, they are tolerated
services at a distance. at all). In this light, the recent tendency for
The fact that commercial sexual services some marginalized and even criminalized
are bought and sold across a range of virtual forms of business to be reinscribed as legit-
and real spaces suggests that geographers imate sites of adult entertainment, and to
gaze, so often drawn towards spaces of street take their place alongside mainstream spaces
prostitution, might beneficially be directed of leisure and entertainment, is nothing short
towards the wider range of sites of commer- of remarkable. As such, in the second part of
cial sex. This paper develops this argument by the paper we explore this putative main-
proposing that increasing attention needs to streaming of sex-related businesses, sug-
be devoted to sex-related businesses, defined gesting the increased tolerance of venues is
here as venues which trade on the promise of as much related to the emphasis put on the
sexual gratification (see Adult Entertainment night-time economy by policy-makers as it is
Working Group, 2006). While this definition to changing sexual mores.
might conceivably include massage parlours, Given that sex-related businesses are now
brothels and flats where prostitution occurs, increasingly central to the leisure economy of
we concentrate in this paper on venues such many western cities, the third section of the
as lap-dancing clubs, striptease joints, sex paper notes the relevance of accounts drawing
cinemas and adult cabarets where sexually attention to the corporate gentrification of
provocative representations, displays or per- city centres, and the concomitant displace-
formances are central to the nature of the ment of activities deemed to disturb the
business (Bott, 2006). While such venues carefully cultivated ambience of leisured con-
have a long precedent, with some commen- sumption. Our argument is that the increas-
tators suggesting the burlesque theatres of ing centrality of sex-related businesses
the 1920s and 1930s represented the apogee within urban playscapes is suggestive of the
of adult entertainment (Liepe-Levinson, privileging of particular forms of corporate
2002), we suggest here that these venues investment. Developing this argument,
Phil Hubbard et al.: The urban geographies of adult entertainment 365

and noting that sex-related businesses ac- saved before they committed other immoral
commodate only a limited range of sexual and acts. In both respects, campaigners were
gender identities, the final part of the paper concerned with the potential for the semi-
seeks to emphasize the gendered dimensions naked body to sexually arouse, and that such
of this process (not least the association be- performances might encourage prostitution
tween spaces of adult entertainment and (Assael, 2006). This lead to the censorship
corporate homosociality). Our key conclu- of theatrical and music hall performances by
sion, therefore, is that the contemporary municipal authorities determined to demon-
regulation of adult entertainment may be strate their commitment to moral improve-
normalizing specific forms of homosociality ment by sanctioning artistically merited
and heterosexualty by ensuring that certain nudity but prohibiting the lewd and sug-
forms of adult entertainment are accessible gestive (see also Walkowitz, 2003).
and visible in the urban landscape, while In the early years of the twentieth century,
others remain hidden or marginalized. female burlesque dancing in the USA was
likewise depicted by civic, religious and
II Marginalizing the obscene: the moral reformers as inflaming working-class
exclusion of sex-related businesses passions, propelling working men to seek
Histories of sexuality suggest that the pre- adulterous liaisons, abandon their families
sentation of the naked body as an object of and jeopardize their workplace productivity
sexual gratification has always excited con- (Ross and Greenwell, 2005). Friedman
siderable social debate, with the state and law (2000), for example, reviews the decade-long
often seeking to regulate live sexual enter- campaign against burlesque entertainment
tainment (striptease, burlesque, peep shows) waged in New York by religious, anti-vice and
or pornographic media (magazines, videos, municipal activists in the 1930s, led by Mayor
books) to protect those individuals who might Fiorello LaGuardia. Initially, obscenity trials
be most easily corrupted (Barcan, 2004; were used to censor the content of burlesque
Mason, 2005). In relation to this, it has often striptease, yet the fact that striptease artistes
been middle-class men who have legislated wore flesh-coloured underwear meant that
against and censored the obscene, arguing it was difficult for opponents to substantiate
it is not them, but women, children and the allegations of explicit sexuality. As such, Pro-
uncivilized classes they are seeking to pro- perty Owner Associations, concerned that
tect (Hunter et al., 1993; Leonard, 2005). burlesque shows were lowering the tone
This was explicit in the mid-Victorian period, of particular neighbourhoods, pressured
when the 1857 Obscene Publications Act was New Yorks licensing commissioner not to
used to enact the seizure of books and prints renew burlesque venues licences on the
on the basis they might deprave and corrupt basis of their clientele, alleging that threat-
those whose minds are open to such immoral ening crowds of men would congregate
influence particularly working-class women on the streets outside theatres, harassing
(Nead, 1997; Sigel, 2003). Though scarcely female passers-by. Friedman argues that
pornographic by todays standards, late the eradication of burlesque in New York
Victorian tableaux vivant and living statuary was underpinned by anxieties about the dis-
were likewise opposed by members of the orderliness of the male working-class
National Vigilance Association and other audience: by 1942, every burlesque theatre
moral purity organizations concerned with licence in New York had been revoked on
the corrupting effects that the sight of scantily the grounds that they were the habitats of
clad women might have on audiences. An sex-crazed perverts (Friedman, 2000: 87).
additional concern here was that the women In other contexts, however, different con-
posing in these performances needed to be cerns were to the fore; in San Francisco, for
366 Progress in Human Geography 32(3)

example, transvestism within burlesque revues accessible to adults (whether freely or by way
prompted fears that performances were en- of payment). In turn, marking such sites off as
couraging homosexuality (Boyd, 2003). potentially disordered or transgressive en-
Attempts to repress sexual entertainment ables the state and law to identify sex-related
and commerce through outright prohibition businesses as unquestioningly deserving of
or censorship have often proved futile. Sides regulation, allowing them to limit the visibility
(2006) account of the postwar transform- of such businesses so that they do not impinge
ation of San Franciscos Tenderloin district on the lives of those who do not want to par-
demonstrates this by highlighting the cat- ticipate in sexual commerce. Through this
and-mouse games played as owners of pre- politics of concealment, the state upholds the
mises sought to work around the controls im- liberal principle that adults have the right to
posed by the Division of Liquor Control and consume sexual performances and materials,
later the Alcoholic Beverage Control Board yet maintains its insistence that obscenity
to prevent activities injurious to public threatens public (urban) order if it becomes
morals. For example, a series of topless trials publicly or freely available (Leonard, 2005).
in the late 1960s preceded the introduction This politics of concealment has an obvious
of minimum clothing rules in licensed venues, spatial corollary in the strategic isolation of
with dancers forced to wear skin-coloured sex-related businesses in locations where
pasties. This was short-lived, however, with they excite least opposition. Ryder (2004)
the California Supreme Court ruling in 1968 thus highlights the role of civic leaders and
that naked dancing did not violate standards urban governments in pushing such busi-
of community decency. The subsequent nesses away from residential and family
spread of (naked) exotic dance venues spaces and toward industrial districts through
through the Tenderloin and North Beach a variety of command-and-control tech-
area was to provoke considerable anxiety, niques (ie, licensing, zoning and planning
with over 5000 protestors participating in a powers). The majority of US cities, for
Take Back the Night march in 1978. Under example, have used zoning restrictions since
pressure both from womens groups and the 1970s to prevent adult business from
the powerful Hotel Employers Association, opening in particular neighbourhoods or oper-
the adult business zoning laws introduced ating within the vicinity of residences, schools
by Mayor Feinstein in the late 1970s pre- and religious facilities, characteristically
vented the seemingly inexorable rise of peep pushing adult businesses towards the fringes
shows and naked dancing venues though of cities (Tucker, 1997). Furthermore, in
many entrepreneurs simply transformed their most instances, zoning ordinances now seek
premises into X-rated video-rental outlets to prevent the colocation of sexually oriented
(Sides, 2006). businesses, with many US city ordinances
In this sense, while authorities have some- prohibiting such businesses within 1000 feet
times sought to prohibit the opening of sex- of one another (Kelly and Cooper, 2000).
related businesses within their jurisdiction, US courts have tended to uphold such
the impossibility of preventing pornography zoning ordinances on the (disputed) basis
circulating in society means a more normal that sex-related businesses may attract anti-
response has been to instigate a politics of social elements and promote neighbour-
concealment (Kendrick, 1996: 35). One hood deterioration (Hudson, 1997; Fisher
dimension of this is the state and laws at- et al., 2004), allowing municipalities to
tempts to limit sexually suggestive perform- treat sex-related businesses differently to
ances to specific urban spaces which are other entertainment venues (Lewis, 2000;
evidentially not part of the public realm (ie, Hanna, 2005). Sides (2006: 375) accordingly
are not accessible to minors) but which are suggests that objective decisions about
Phil Hubbard et al.: The urban geographies of adult entertainment 367

the appropriate location for sex-related proximity to places of worship, community


businesses are infused with contradictory facilities, schools, residences and/or other
understandings of sex districts as sites of licensed premises often used to justify refusal
perverse hedonism, female degradation, of licences. When combined with clauses
benign bacchanalianism, sexual liberation, in the 1982 Local Government Act stating
contagion and violent crime. the grant or renewal of a sex shop or sex
Although the US system of zoning sex- encounter establishment licence would be
related businesses is widely documented, inappropriate having regard (i) to the char-
related tactics of spatial governmentality acter of the relevant locality or, (ii) the use to
are evident throughout the urban west (see which any premises in the vicinity are put,
Sullivan, 1997; Lewis and Matika-Tyndale, this effectively allows local authorities to
2000; Hekma, 2005). For instance, in prevent sex-related businesses opening any-
England and Wales, while it is theoretically where within their boundary should they
possible to influence the location of sex- deem there is no suitable locale available
related businesses through the planning (Manchester, 1986).
process, the fact that it is not distinctly de- In sum, the licensing system in England
fined in the Use Classes Order means muni- and Wales works on the presumption that
cipally operated systems of licensing are licences will be granted to premises offering
more significant. Despite recent attempts to sex-related entertainment unless the local
simplify the system under the 2003 Licensing authority has specific concerns about crime,
Act, the situation remains complex, with sex disorder and public nuisance (for an overview
cinemas, sex shops and sex encounter busi- of the Scottish situation, see Adult Enter-
nesses remaining under the remit of the 1982 tainment Working Group, 2006). In practice,
Local Government Act but striptease and however, the willingness of different local
nude dancing venues licensed as premises authorities in England and Wales to grant
providing public entertainment. In the case licences to sex-related premises has been
of the latter, applicants are legally required highly variable, with some towns notably re-
to state where entertainment or services of fusing to license lap-dancing clubs. Further,
an adult or sexual nature are commonly pro- the types of conditions imposed on licensed
vided (DCMS, 2003: 26), and, if licences premises also vary considerably, creating
are awarded, the local authority is required some interesting spatial anomalies. For
to impose a strict exclusion of under-18s instance, in the 1990s, Westminster City
when such licensable activities are being con- Council (who license premises in Soho and
ducted. Additionally, local authorities may the West End of London) imposed a no-
also impose conditions on window displays, nudity condition on the licensed lap-dancing
signage and opening hours (Goudie, 1986). clubs within their boundaries (forcing dancers
Consideration of the cumulative impacts of to wear approved g-strings), whereas neigh-
licensed premises in a given locale may also be bouring Camden allowed full nudity. This
a matter considered by licensing authorities, meant that clubs within a few hundred
who are encouraged to view licensing as part metres of one another operated according to
of a holistic approach to the management of very different conditions, and it was not until
the evening and night-time economy in town club owner Peter Stringfellow appealed suc-
and city centres (DCMS, 2003: 26). As such, cessfully against what he regarded as anti-
licences may be refused if the licensing au- competitive trading laws that Westminster
thority perceives a venue will have negative City Council dropped its no-nudity condition
impacts on members of the public living, (though it has retained a condition demand-
working or engaged in normal activity in the ing a one-metre gap between performers
area concerned, with concerns about and audience). On a national scale too, it
368 Progress in Human Geography 32(3)

is clear that local authorities reach differ- determining which businesses are appro-
ent conclusions about what is in need of a priate in which spaces.
licence. The Ann Summers retail chain, for
example, sells lingerie and sex toys in its III From the margins to the centre?
outlets but, because the latter do not con- Explaining the rise of adult
stitute a significant proportion of its stock, it entertainment
is not generally subject to sex shop licensing As the preceding discussion makes clear,
conditions. In Bristol, the City Council begs notions of spatial exclusion appear especially
to differ, making this the only one of Ann pertinent in exploring the historical geog-
Summers 116 UK stores which operates as a raphies of sex-related businesses. Naked or
licensed sex shop. semi-naked dancing, in particular, has rarely
As opposed to street prostitution, where been regarded as obscene, yet has marked
the police are charged with enforcing national the threshold between what the state and
legislation, it is hence the discretionary and law defines as harmless titillation and that
selective enforcement of planning and li- which it considers morally corrupting. As
censing guidelines by municipal governors and such, it has been socially marginalized, its
officials that has been the key influence on the association with particular notions of sexual
location and form of sex-related businesses. danger and impropriety often used to justify
Kohm and Selwood (2004: 52) consequently the distancing of naked dance venues from
draw on Foucault to argue that municipal gov- family and mainstream urban entertain-
ernments employ tactics rather than laws ments. Lasker (2002) notes this segregation
to achieve a level of control over sex busi- satisfies a number of purposes simultan-
nesses. In this sense, municipal licensing can eously, allowing those who want to avoid
be viewed as just one governmental tactic such venues to do so, while granting those
used to manage adult entertainment, which who wish to visit them anonymity. Dis-
the local state typically regards as a form tricts including Soho (London), die Wallen
of business in need of particular and special (Amsterdam), Bourbon Street (New
attention. Bought within the remit of legit- Orleans), the Reeperbahn (Hamburg),
imate commercial exchange, licensing allows Pigalle (Paris) and Kabikicho (Tokyo) have
the state to exercise some control over sex hence attracted and repelled different audi-
businesses, albeit that this relies upon the ences over time by offering a cluster of sex-
cooperation of the private sector. As Valverde related businesses (Ashworth et al., 1988). In
(2003) writes in the context of alcohol most towns and cities, however, there is no
licensing, imposing this form of self-regulation red-light district as such, and venues have
represents a fairly cheap means of controlling characteristically been scattered across the
businesses potentially disruptive of morality less salubrious parts of the city. Liepe-
and order. Moreover, given that it is about the Levinson (2002: 22) accordingly argues the
regulation of premises, not the policing of sleazy nudie bar, hidden away in a municipal
individuals, it allows the state to sidestep district of-ill repute epitomizes both the
questions of individual liberty and morality. cultural and geographical location of adult
Yet, as Valverde (2003: 237) notes, licensings entertainment in most cities (see also Lyons
tendency to externalize the states duty to et al., 1999).
manage the risks of urban disorder by dele- The idea that sex-related businesses are
gating it to a non-technical and non-expert excluded to liminal urban spaces (or danger
personnel (ie, venue managers and door- zones) is thus frequently noted in the litera-
staff) should not distract from the fact that ture, with commentators suggesting this
licensing officers, committees and magis- mirrors the traditional social stigma asso-
trates exercise considerable discretion in ciated with commercial sex (Adler, 2004).
Phil Hubbard et al.: The urban geographies of adult entertainment 369

Geographical debates concerning NIMBYism illegitimate and almost feudal set of businesses
are certainly germane here given that it is dependent on local sheriffs looking the
often middle-class residents and property other way to a multi-billion dollar business
groups who oppose the opening of sex-related dominated by corporations.
businesses, projecting fears of bodily impur- While technological changes (not least
ity and uncleanliness onto the customers of mobile telephony and the internet) are clearly
such venues (Greek and Thompson, 1992). implicated in the expansion of commercial
That said, recent years have witnessed major sex, the rise of sex-related businesses can also
changes in the organization, marketing and be related to the decline of manufacturing
regulation of sex-related businesses (Bruckert and the rise of a consumer-based economy.
and Dufresne, 2002). Crucial here has In societies where more and more spaces
been the diversification of commercial sex are given over to consumption, and where
work, with demand for sexual services be- affluent male consumers have become
coming ever more specialized, splintering particular targets for retailers, businesses
along technological, spatial and social lines trading on the commodification of womens
(Bernstein, 2004). New forms of sexual com- bodies have taken on heightened significance
merce have emerged, based on both physical (Attwood, 2005). Liepe-Levinson (2002)
or virtual exchange, with spending on sexual argues that notions of sexual liberation may
services reaching extraordinary new levels. also be significant here, contributing to the
In short, the sex industry has become an representation of sex-related businesses
acknowledged growth sector in consumer- as recreational settings, with a discourse of
based societies (Weitzer, 2005). For many free sexual expression finding its corollary
commentators, the most crucial factor here in the idea sex can be bought and sold like
is the mainstreaming of many elements of any other service. Bernstein (2004) persua-
the sex industry, evident in increasingly dense sively develops this argument, suggesting
connections between sex-related businesses that the buying and selling of sexuality is
and businesses such as hotel and pub chains, now fundamentally dissociated from the
satellite television companies and internet idea of emotional exchange, and hence is
providers (Chatterton and Hollands, 2003; more easily incorporated within (male) under-
Bernstein, 2004). Wonders and Michalowski standings of legitimate consumption, play
(2001) suggest that this is clearest in the and even work (see Connell, 2001, on trans-
major world cities which act as nodal points national business masculinities). As Bernstein
in the globalized economy, where sex-related (2004: 112) contends, this means the act of
businesses now feature extensively in the purchasing sexual services is increasingly
plethora of guidebooks, listing magazines and situated in the context of a normalized field
websites designed to orientate tourists and of commercial practices, with clients search
business travellers alike. Beyond such metro- for erotic encounter only understandable in
politan centres, the commercialization of the context of tendencies towards plastic
sex can also be registered in the increasing sexuality (Giddens, 1991) and the eman-
number of naked dancing venues, hostess cipation of eroticism from reproduction and
bars and peep shows in smaller towns and love (Bauman, 1998).
cities, with nearly 4000 adult cabarets in the Given the increasing dominance of this
USA alone a figure that doubled between recreational notion of sexuality, sex-related
1987 and 2003 (Egan, 2003). Hausbeck businesses are now widely regarded as in-
and Brents (2002: 102) thus claim the pro- tegral to urban economies, with the soaring
liferation of adult venues is one of the clearest demand for pornography, strip clubs, lap-
manifestations of the transformation of the dancing, escorts, and sex tours seen to draw
sex industries from a small, privately owned, increasing numbers of affluent consumers
370 Progress in Human Geography 32(3)

towards cities (Bernstein, 2001: 389). In the streets into a northern Faliraki where groups
UK, for example, proponents argue that sex- of testosterone-pumped men run amok on
related business promotes both business and Friday and Saturday nights (The Scotsman
group tourism (especially stag and hen 5 July 2004: 6). As such, sex-related busi-
parties), with the 300 or so venues in the UK nesses continue to be regarded by some as
conservatively estimated to contribute 300 promoting lewd and violent male behaviour
million to the economy annually (Adult (Bindel, 2004), with new sites such as the
Entertainment Working Party, 2006). The topless carwash Babes and Bubbles and
increased attention devoted by policy-makers international chain of restaurants Hooters
to promoting the evening economy a key generating related anxieties about the pu-
driver of the UKs postindustrial economy tative democratization of pornography and
is highly significant here (Chatterton and rise of raunch culture (Attwood, 2005).
Hollands, 2003). Imbued with a new-found Those who visit sex-related businesses con-
respectability, sex-related business has been tinue to be vilified in some quarters, with
redubbed adult entertainment, and deemed the identification of clients as deviant and
compatible with the cosmopolitan and disordered a key motif in the oppositional
continental ambience seen as essential in rhetoric of those contesting the opening of
creating a sustainable 24-hour city economy sex-related businesses (Boffa et al., 1994).
(Measham, 2004). With the fashionable It is therefore dangerous to suggest that
and super-rich noted as frequent visitors to a new mood of sexual permissiveness is
spaces of adult entertainment, it is perhaps leading to the acceptance of sex-related busi-
unsurprising that many urban politicians nesses in each and every locale. The major-
are upfront in their support for adult enter- ity of municipal governments in the urban
tainment (see especially Sanchez, 2003, west continue to use by-laws, licensing and
on the politics of urban regeneration in planning powers to manage sex-related busi-
Portland, USA). nesses so as to assuage the concerns of local
Yet there remain important local (and residents, retailers and land-owners (Kelly
national) variations in the acceptability of and Cooper, 2000). Contemporary studies
adult entertainment (see, for example, Kulick, of the licensing of sex-related businesses
2005, on Swedish condemnation of the sex are few and far between (Gerard, 1982;
industry, and Sharp, 2003, on resistance in Manchester, 1986; Kohm and Selwood,
specific US cities). The emergence of new 2004), but they suggest that while there is
spaces of sexual encounter can trigger moral now a presumption towards allowing sex-
approbation and anxiety in some instances, related businesses to open, officials will con-
and remains associated with NIMBY-style sider factors such as the likely clientele for a
campaigns of opposition (Manchester, 1986; premise, the good character of the owner/
Boffa et al., 1994). The recent furore sur- manager and the nature of the entertain-
rounding the granting of a licence to a lap- ment offered when deciding whether to
dancing club in the shadow of Southwark grant a licence. As such, systems of licensing
Cathedral (South London) is a case in point, may be framed so as to discourage certain
with London Mayor Ken Livingstone pub- types of adult entertainment occurring, often
licly adding his support to local clergy and based on the assumption that owners will be
community campaigners, arguing this very unable to prevent criminal or deviant be-
offensive eyesore jeopardizes the ongoing re- haviour occurring in premises where such
juvenation of the area (cited in The Guardian, entertainment is provided (Bernard et al.,
6 April 2006). Likewise, community groups in 2003). Unlicensed or unregistered premises
Edinburghs Tolcross district allege that the therefore exist in a zone of disreputability,
areas six table-dancing clubs are turning the and may ultimately be forced to close down.
Phil Hubbard et al.: The urban geographies of adult entertainment 371

As Bernstein (2001: 410) perceptively ob- IV Urban gentrification and the


serves, such attempts to eradicate the most corporatization of adult entertainment
problematic segments of the industry serve Although studies of the urban geographies
a dual purpose, effectively legitimizing the of sex-related businesses are few in number,
unproblematic parts that remain. they overwhelmingly suggest that strategies
Useful connections might be forged here of licensing and zoning have enacted a form
with geographic debates surrounding the of prophylaxis designed spatially to delimit
regulation of other leisure activities that pro- zones of debauchery (Symanski, 1981: 78).
voke moral panic, such as gambling or the In so doing, the distance between adult
consumption of alcohol (see Marshall, 1998; entertainment and those affluent residents
Valverde, 2003; Measham, 2004). The latter, most likely to accuse adult entertainment
for example, is currently deemed integral to of lowering the tone of their neighbour-
the cultivation of creative, profitable night- hood has been effectively maintained (Boffa
time economies but continues to be associ- et al., 1994). The consequent exclusion of
ated with intoxicated violence, with distinc- sex-related businesses from middle-class
tions thus made between horizontal drinking family spaces has hence contributed to their
and civilized caf culture (one the one hand) identification as respectable (and valuable)
and the spaces of vertical drinking (on the neighbourhoods. Turning this around, the
other). The regulatory orientation towards implication is that the presence of sex-related
caf-style (and possibly family-orientated) businesses in a locale has been read not just
spaces of alcohol consumption is thus an as a symptom of disinvestment, but also as a
oft-noted trend, with the general enthusiasm sign that an area is ripe for reinvestment and
to construct vibrant and vital 24-hour cities repopulation (irrespective of the fact that an
accompanied by countervailing tendencies area may already have an established popu-
to rein in sites promoting binge-drinking lation). As such, developers have often repre-
or excessive consumption (Chatterton and sented sex businesses as obstacles needing to
Hollands, 2003; Talbot, 2004; Dixon et al., be removed before investment and improve-
2006). Hobbs et al. (2003: 95) argue that the ment could occur. This typically involves a
marriage of leisure and commerce within series of moves where a boundary is drawn
after-dark post-industrial urban centres is a between good and bad property; in this
union consummated by de-regulatory prag- equation, sex-related businesses are rarely
matism and ordained via implicit govern- depicted as embodying highest and best use
mental sanction and an expectation of right- (Blomley, 2004).
eous consumption. While policy-makers Papayanis (2000) has offered perhaps the
recognize that spaces of alcohol consump- most thorough-going attempt to situate the
tion contribute to a vibrant and pleasurable geographies of adult entertainment within
night-time economy, the liminal nature of the context of debates concerning the social
such premises encourages the state and production of space by developing these
law to set limits on their operation lest their ideas on class, law and property. In her ac-
transgressive potential disorders the city at count, amendments to New Yorks zoning
night. It is within the context of such con- laws introduced in the 1990s by Mayor Giuliani
tradictory tendencies towards regulation and to disperse sex-related businesses with the
deregulation that the contemporary geog- claimed intention of protecting vulnerable
raphies of sex-related businesses must be neighbourhoods were actually intended to
understood, with the state acknowledging the assist the gentrification of areas blighted
(lucrative) demand for adult entertainment, by pornography (see Liepe-Levinson, 2002).
but clearly regarding some sex-related busi- Papayanis interprets New Yorks zoning as
nesses as more appropriate than others. part of an attempt to displace adult businesses
372 Progress in Human Geography 32(3)

in the interests of corporate development, fashionability (if not respectability) implies


with the redevelopment of the 42nd Street that councillors, residents and local property
Precinct and Times Square highlighted as a owners alike may be more sanguine about
particular instance where gentrification was other sex-related businesses, acknowledging
reliant on the zoning-out of sex: their contribution to the vitality of the urban
scene. While unlicensed girlie shows and
The antithesis of productive social space the pub stripping are fast disappearing in London,
Times Square of recent memory was shunned
licensed gentlemans clubs proliferate
by developers, the middle classes and main-
stream retailers alike as a kind of no-mans land (Clifton et al., 2002).
saturated, in the popular imagination, with Consequently, at the same moment the
sex, sleaze and criminality. As its down at heel real estate companies, property developers
charm and small-scale economic diversity gave and entertainment conglomerates keen to
way to Disneyland, we can see the extent profit from the boom in the cultural eco-
to which representations of space have suc- nomy identify some forms of commercial sex
ceeded in domesticating those clandestine or
underground manifestations associated with
(especially prostitution) as an obstacle to
representational or lived space. (Papayanis, urban gentrification (Kerkin, 2003), they
2000: 351) clearly regard others as entirely appropriate
(Sanchez, 2004). In particular, sex shop chains
Despite mixed evidence that the presence such as Playboy and Hustler Hollywood are
of adult businesses actually impacted nega- deemed to be sufficiently upmarket to be
tively on property values in the Times Square part and parcel of the gentrifying process,
district (Insight Associates, 1994), its sub- while lap-dancing chains such as Spearmint
sequent reinvention as the 42nd Street Rhino and For your Eyes Only are often
Precinct Business Improvement District is represented as the antithesis of the bump
often cited as a key milestone in New Yorks and grind strip club. Frank (2003: 65) argues
battle against X-rated businesses (Riechl, that such upscale clubs offer a fantasy of
1999; Boyer, 2001; Liepe-Levinson, 2002; distinction, and provide a variety of services
Miller, 2002). available to customers not traditionally as-
In accordance with the revanchist city sociated with striptease clubs, such as fine
politics that seeks to remove potential threats dining, charity events, conference rooms, and
to property-fuelled gentrification (Smith, a distinguished atmosphere. Significantly,
1996), it is thus possible to identify sex-related the consumption of sexual services in such
businesses as anathema to the cultivation of sites may be sanctioned by businesses as
a leisured and profitable glamour zone at a legitimate form of corporate hospitality,
the heart of western cities. Examples not just with these clubs seen to provide a space
from New York, but also Tokyo, Paris and where bonds between companies, em-
Amsterdam, suggest that there are many ployees and clients may be sutured in a male
sex-related businesses regarded as incom- and assuredly heterosexual atmosphere
patible with consumer-fuelled gentrific- (Holgersson and Svanstrom, 2004). The idea
ation (see Brants, 1998; Sugiyama, 2002; that business travellers now expect to find
Hubbard, 2004). In central London, for ex- such clubs within major world cities is often
ample, Westminster City Council has been spoken of as justification for their existence
keen to promote a family-friendly tourist (Wonders and Michalowski, 2001).
experience, closing the hostess bars, clip Coupled with the tendency for clients to
joints and sex cinemas which it felt created contact sex workers via the internet and
a bad impression for visitors (Hubbard, mobile phone, contemporary urban land-
2004). The fact, however, that many forms scapes of commercial sex are thus increas-
of adult entertainment are now imbued with ingly corporatized, with licensing authorities
Phil Hubbard et al.: The urban geographies of adult entertainment 373

and planners typically deeming upscale clubs tainment for women as well as men (Clark,
run by respectable managers as acceptable 1985; Smith, 2002). Some managers of adult
leisure uses (Chatterton and Hollands, 2003). entertainment venues make great play of
In many instances, this means that these their willingness to cater for female audi-
clubs now occupy prime sites in entertain- ences, with one UK survey suggesting that as
ment and retail districts, with fewer found many as one in five women who have been on
in the marginal areas traditionally associated a hen party have visited sites offering male
with sex business (Jones et al., 2003). Litera- striptease (Mintel Reports, 2003). Further, in
tures on the sanitization of consumer space some cities there are businesses whose pri-
and the recuperation of sexual Otherness hint mary clientele is gay, lesbian or transsexual
at some important connections that might be (Liepe-Levinson, 2002; Uebel, 2004). Yet the
made here between the corporatization of vast majority of sites of adult entertainment
sex work and gentrification agendas (see es- are aimed squarely at (heterosexual) male
pecially Binnie, 1995; Hubbard, 2004; Bassi, consumers, and many continue to prohibit
2006), but making generalizations about female customers from entering unless es-
such processes is clearly difficult given that corted by men, precluding women from
processes of urban redevelopment need to be becoming customers even if they wanted to
interpreted contingently. For such reasons, it (Frank, 2003).
is important that the type of analysis worked In this respect, many commentators allege
through in the context of New York (for that sex-related businesses reproduce hege-
example) cannot be extrapolated to other monic notions of masculinity and femininity.
cities without due attention being paid to the Liepe-Levinson (2002: 41), for instance,
contrary and complex forms of zoning and argues that strip environments are spaces
licensing existing for sex-related businesses. that have been made visible and hidden,
As such, while questions of capital and class extraordinary and naughty/deviant, for both
may be crucial in some contexts, it appears men and women in ways that reflect the
vital to remain attuned to the way the loc- social conditioning of gender norms. Noting
ation of sex-related businesses is shaped by the preponderance of venues catering ex-
cultural contingencies not least the erotics clusively to men, Liepe-Levinson argues that
of racism and misogyny which may be dif- maintaining a separation between family
ferently insinuated in the making of sexual friendly spaces and spaces of adult enter-
spaces (see Nast, 2002). tainment may help to construct a divide
between good and bad femininity, reinfor-
V Gender and the exceptional spaces of cing assumptions about the ability of women
commercial sex to navigate the sexual pleasures and dangers
The idea that sex-related businesses now of the city. Similarly, Lasker (2002: 1181)
play a crucial role in attracting consumer contends that zoning protects good women
and corporate investment to particular cities with family values from adult entertainment
clearly raises a number of important ques- land uses by zoning such uses as far away
tions for geographers about the connections from single-family, detached home neigh-
between the sex industry and the urban eco- bourhoods as possible, and into neighbour-
nomy. Yet we would argue that one of the hoods that lower income women call home.
most pressing issues raised is the extent to She also argues that, by claiming to protect
which this process reflects a series of shifts women from danger, this zoning concep-
in the gendering and sexualization of urban tually and semiologically separates women
space. Oddly, questions of gender are not from experiencing parts of the city that re-
at the forefront of many explorations of main open to exploration by men (Lasker,
sex-related businesses, perhaps because a 2002: 1181). The implication here is that
number of these sites provide sexual enter- women can occupy such spaces only on mens
374 Progress in Human Geography 32(3)

terms and even then may be regarded as critical concern, with patriarchal practices of
bad women in need of constant surveillance ordering urban space allowing men to position
and regulation. Adler (2004) makes a rela- women as objects for their visual pleasure
ted argument in relation to the licensing and consumption in a multiplicity of leisure
conditions which insist on no touching and spaces. In this regard, recent policy shifts en-
minimum-clothing rules in erotic dancing couraging upscale businesses cannot be read
venues, arguing that city councils often iden- as entirely benevolent, despite the cited
tify nude dancing as a threat to public health belief that such clubs offer better conditions
which leads to the spread of sexually trans- for women workers (including adequate
mitted diseases (despite there being no sexual changing areas with private lavatories,
contact between strippers and patron). This heating and running water). For instance,
is reiterated, she contends, in court hearings accounts of the legalized brothels of Nevada
where the gyrating female body is depicted (eg, Brents and Hausbeck, 2005) argue that
as an infectious threat to the clean bound- regulation and bureaucratization may reduce
aries of the body of First Amendment law the number of sexual attacks on women, but
(Adler, 2004: 1130). Offering an interesting provides little freedom to women in terms
slant on the state and laws need to control of their working hours and conditions of
sites of adult entertainment, Adler argues employment. Studies of exotic dancing like-
that the regulation of sex premises can only wise suggest that women working within
be understood in the context of the highly licensed sex spaces are required to perform
charged terrain of female sexuality. a type of emotional labour which ultimately
Such perspectives suggest that the spatial erases their subjectivity and self-worth
regulation of sex businesses is framed in terms (Wesley, 2002; Bernard et al., 2003; Egan,
of conventional stereotypes of male sexual 2005), even if some exotic dancers claim to
activity and female passivity, something mir- find their work both liberating and well
rored in the performances played out within paid (Hanna, 2005). Anecdotal evidence
such spaces: also suggests that dancers in some upscale
lap-dancing clubs (where they actually pay
In exotic dance clubs, women at work must act to dance) struggle to survive on tips, and
like women by embodying traditionally female
behavior and roles as well as by dressing and
may resort to prostitution to augment their
behaving femininely. Because the central earnings. Forms of regulation may also
features of the organizational culture within be experienced as highly restrictive, with
exotic dance clubs are the commodification Bruckert and Dufresne (2002) noting that
and commercialization of womens sexuality, proactive sting operations have increasingly
the clubs are premised on the consumption of been adopted by Canadian police to ensure
womens bodies and the presence of those
dancers are not transgressing the prohibition
bodies in hegemonic male fantasies. Thus,
women work not only as women but as of touching during dancing, despite dancers
sexualized women. (Trautner, 2005: 772) claims that such bans seriously compromise
their earning potential.
Miller (2002) thus argues that the moral The implication here is that the transform-
overhaul of city centres, and the gentrific- ation of sex-related businesses into sites of
ation of adult entertainment, assuages many adult entertainment has not granted workers
anxieties about commercial sex but ulti- the forms of workplace legitimacy and rec-
mately facilitates mens continuing access to ognition they have long argued for, with
womens bodies by making sex-businesses workers lacking even basic employment con-
more acceptable. As has been noted in tracts in most cases. The often parlous nature
studies of male flaneurie and consumption, of employment in the adult entertainment
the female subject is always a surface of sector is underlined by Sanchez (2003; 2004)
Phil Hubbard et al.: The urban geographies of adult entertainment 375

in her studies of Portlands sex industries, sacer, Mitchell (2006: 103) argues that it is,
wherein she notes the tendency for those however, vital to remember that modern
women employed within recognized and homo sacer is always already a woman (see
legal businesses nonetheless to find them- also Pratt, 2005). Arguing that certain women
selves denied the appellation of worker (in are just too different or discrepant to be
many instances, because they actually pay to folded into the liberal project any longer,
participate in sexual commerce despite a sig- Mitchell alerts to a historically unprecedented
nificant proportion of their tips going to club abandonment of those regarded as Other to
owners). Suggesting that sex work is still not the global white male. While much work has
recognized as a form of labour, despite at- been conducted on those immigrant workers,
tempts at unionization, Sanchez argues that refugees and asylum seekers who take on this
those working in adult businesses may be mantle, and exist in a state of liminal drift,
less excluded than street prostitutes, but Mitchells citation of Sanchezs work suggests
remain economically exploited and legally that the female sex worker is also subject to
subordinate to those labouring bodies whose geographical abandonment, with her rights as
disciplining remains the central focus of state a citizen curtailed through the complex en-
activity. Arguing that the social and symbolic folding of public and private gendered spaces.
construction of the sex worker as a figure of Even when working in licensed public spaces,
exclusion is a recalcitrant cultural ritual that the female dancer typically has no rights as
serves a broader purpose than any local con- worker or performer, and can be cast aside by
test of legality and land use can explain, club owners on a whim.
Sanchez thus identifies zoning policies as Reading the spaces of adult entertainment
tactics of spatial management which serve as spaces of exception provides a sometimes
to produce enclosed spaces and zones of ex- disturbing take on the lack of rights and re-
clusion (camps) within the city and nomadic spects afforded to dancers and performers.
and anarchistic spaces outside where men can However, generalizing about the legal aban-
execute their own private sovereignty upon donment of women who work in such spaces
the bodies of prostitutes, through violence, is difficult given international variations in the
rape, mutilation, and murder (Sanchez, regulation of sex work. In England and Wales,
2004: 87172). for example, it is the premises rather than
Sanchezs characterization of sex workers the activity which is licensed, meaning that
as excluded and nomadic is interesting given the state and law leave the licensee to man-
it draws on the work of Giorgio Agamben, age the conduct and working conditions of
and particularly his notion of homo sacer dancers. In contrast, in some jurisdictions (eg,
a figure who exists on the threshold of the Ontario, Canada) both the premises and the
sovereign state. Positioned beyond juridicial dancers are required to obtain permits, and
law, homo sacer is abandoned in spaces of ex- both are subject to police surveillance and
ception (eg, concentration camps, prisons) control (Bruckert and Dufresne, 2002). Others
where he retains a connection with the sov- (eg, Sweden) do not license or acknowledge
ereign state, included through exclusion. the existence of adult entertainment because
Agambens attempt to locate subjects on a of laws prohibiting the purchase of sexual ser-
continuum between man and beast (with vices of any kind: in such cases, performers
homo sacer on the threshold between, in a work in a zone of illegality because they can-
zone of indistinction) thus provides an oppor- not be paid for performances that might be
tunity to explore how those who exist in a construed as sexually gratifying. Even within
state of exception are managed through par- given jurisdictions there may be considerable
ticular spatial strategies. Writing on the fun- variation in the nature of the surveillance and
damentally gendered construction of homo regulation to which performers are subject.
376 Progress in Human Geography 32(3)

For instance, in the aforementioned case of data to elicit the differential subjectivities
Edinburgh, a code of conduct stipulating no and legalities played out in spaces of adult
nudity or touching of customers applies only entertainment. While some ethnographies of
to premises licensed for the sale of liquor, and exotic dancing have detailed the encounter
cannot be enforced in any of the citys private between client and worker (Montemurro,
working mans or sporting clubs (which the 2001; Frank, 2003) and the negotiation of
police are not permitted to enter except by a stigmatized or deviant identity (Bernard
warrant). et al., 2003), much work remains centred
The idea that exotic dancers and adult on the dancer-worker rather than client-
entertainment performers work in an unregu- customer, and there remains a serious lack
lated legal sphere where they have few em- of research on how sites of adult entertain-
ployment rights thus demands close scrutiny. ment are actually consumed (for a related
Likewise, the idea that adult entertainment argument, see Sanders, 2004). As such, little
inherently reproduces male privilege needs to has been said about the ways that adult enter-
be questioned in the light of studies that high- tainment has become integral to specific urban
light the agency of sex workers and exotic cultures and rituals of identification, such
dancers (Law, 1997; Liepe Levinson, 2002). as forms of corporate entertainment (see
Particularly noteworthy are those accounts Allison, 1994; Holgersson and Svanstrom,
written by ex-dancers (eg, Egan, 2003; 2004), the stag-do (Mintel Reports, 2003) or
Hanna, 2003; Egan et al., 2006) which em- the lads night out (Chatterton and Hollands,
phasize the financial and emotional rewards 2003; Nayek, 2003). Rigorous exploration of
of exotic dance, challenging stereotypes of the spaces of adult entertainment would help
desperation and exploitation. Botts (2006) us not only to appreciate the way these sites
study of women dancers in Tenerife reveals are woven into these leisure routines but also
that many see it as a means of self-realization to understand how the city itself is organ-
and even as a way of seeking respectability ized to facilitate variegated rituals of male
(ie, dissociation from a pathologized version identification (Attwood, 2005).
of working-class femininity). For many
women, working in the respectable adult VI Conclusions
entertainment sector distances them from Often taken as evidence for the rise of
the dirt they associate with prostitution. raunch culture and porno-chic, adult enter-
Likewise, many proclaim that it allows them tainment in the form of sex shops, pole- and
to self-express and celebrate their own femi- lap-dancing clubs, topless bars and burlesque
ninity, and claim they remain in complete con- revues is now more evident than ever before
trol of the audience, able to determine the (Egan et al., 2006). In this paper, we have
parameters of the encounter between per- contended that the increasing visibility of
former and dancer (and hence maximize the such venues at the heart of our cities is worthy
resulting economic rewards) (Hanna, 2005). of further investigation, not least because it
Identifying how sex workers and dancers challenges taken-for-granted assumptions
are differently located in common-sense that commercial sex is both socially and spa-
but profoundly gendered hierarchies of polit- tially marginalized. The corporatization and
ical inclusion/exclusion must therefore be a gentrification of sex businesses implies that
chief goal for researchers of adult entertain- the boundary between transgressive and
ment not least given customers are often normal forms of heterosexuality has shifted
(stereotypically) imagined to be free-floating decisively: those visiting adult entertain-
international businessmen (see Mitchell, ment venues are less likely to be stigmatized
2006: 103). Central to such a project is the than was the case in the recent past, with the
combination of qualitative and quantitative image of the sexually inadequate and solitary
Phil Hubbard et al.: The urban geographies of adult entertainment 377

customer largely eclipsed by that of the masculinity and femininity (Sanchez, 2004),
urbane, affluent consumer who is confident in the exoticization and racialization of sexual-
his own sexuality and masculinity, and may ity (Nast, 2002), and the encouragement of
use such sites for corporate or group enter- sex-related tourism and migration (Wonders
tainment (Erikson and Tewkesbury, 2000; and Michalowski, 2001).
Frank, 2003). Nonetheless, the develop- Finally, however, we must concede that
ment of adult entertainment venues remains accounts emphasizing the mainstreaming of
contentious, and there remains significant adult entertainment may oversimplify the
conflict between those who regard adult en- geographies of sex-related businesses. While
tertainment as integral to the cultivation of a pole- and lap-dancing clubs may be increas-
vibrant night-time economy and those who ingly found alongside the mainstream
feel it is incompatible with the creation of diversions that characterize downtown en-
inclusive (and family) leisure spaces. tertainment districts (pubs, clubs, cinemas,
In this paper, we have hence argued that theatres, casinos and restaurants), this does
geographers need to devote more attention not mean that downmarket forms of adult en-
to the debates surrounding the place of tertainment have disappeared, with sleazy
adult entertainment in our towns and cities. and marginalized strip clubs continuing to
The fact that sex-related business always represent the principal site of adult enter-
integral to city economies is now more tainment in many cities. In other instances,
visible, central and accepted in mainstream such clubs prosper as an alternative to up-
spaces of nightlife suggests there may be market clubs because they offer forms of
important connections to be made between dancing or sexual contact outlawed in licensed
contemporary consumer practices, sexual spaces. Consequently, it is impossible to gen-
economies and urban gentrification pro- eralize about the forms of adult entertain-
cesses. While the literature on the gay com- ment one will encounter in western cities,
mercial scene offers some useful points of despite the increasingly global reach of the
departure here (Binnie, 1995; Brown, 2001), sex industry (Bernstein, 2004). The majority
there may well be specific issues relating to of accounts highlighting the proliferation of
dominantly heterosexual adult entertain- sex-related businesses emanate from the
ment venues which means the two cannot USA and the UK, and even here it is clear there
be easily conflated in theoretical or empirical are locally significant variations in the way
terms. Considering how regulators and that the state and law regulate such venues
licensing bodies associate particular clien- (Sharp, 2003). To imagine that the type of
teles with particular types of venues may thus processes encouraging the proliferation of
reveal why certain types of adult venue enjoy adult venues in London or Las Vegas are the
prominence, while others such as sadomaso- same as those encouraging them in either, say,
chism clubs remain residualized. Nascent Belfast or Boston is to gloss over important
debates in legal geography concerning pro- differences in local political culture. Moving
perty, propriety and citizenship are clearly beyond the USA and the UK, it is apparent
relevant here given that the regulation of adult that particular national traditions of sexual
entertainment involves value judgements permissiveness, religious repression and polit-
being made about the types of premise that ical interventionism produce very different
are appropriate in given locations (Blomley, legal geographies of sex work, with adult
2004). There are also, we suggest, import- entertainment taking distinctive forms in dif-
ant dimensions of adult entertainment that ferent cities (Allison, 1994; Law, 1997;
speak to debates in feminist and postcolonial Outshoorn, 2004; Hekma, 2005; Kulick,
geography for example, the role of adult 2005). The idea that sex-related businesses
entertainment in normalizing new forms of are becoming more mainstream in western
378 Progress in Human Geography 32(3)

cities is hence a point of departure for further Bernard, C., DeGabrielle, C., Cartier, L., Monk-
explorations of the geographies of adult Turner, E., Phill, C., Sherwood, J. and Tyree,
T. 2003: Exotic dancers: gender differences in
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ment concerning the place of sex work in the support. Journal of Criminal Justice and Popular
urban west. Exploring the geographies of Culture 10, 111.
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