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0 Introduction
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Besides that, this project will be use the application Bluetooth that install in the
trolley to control the movements and the Bluetooth will be connected with android
applications to make it functions. The trolley also will be install an ultrasonic sensor
to avoid the barriers such as customer or things that it detect at the supermarket. In
addition, this project also can provide service to user and helps on carry heavy loads
for user while shopping. On other hand, this product will improve the relationship and
perspective between people and technologies product.
1.2 Objectives
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2.0 Marketing Plan
The first section is hardware where was contain the installation of the main
microcontroller which is Arduino Mega. This microcontroller combine and programme
with the ultrasonic sensor and the motor driver to make sure the automatic trolley
can move by itself without get any help from human. This automatic trolley will be
install with the Bluetooth device to get command from the smartphones user and
follow user without any fails.
The function of ultrasonic sensor is sensor that has been used mainly for
object avoidance in various robotics projects. It essentially gives eyes awareness
and can prevent robot from crashing or falling off a table. It has also been used in
turret applications, water level sensing, and even as a parking sensor. This simple
project will use the HC-SR04 sensor with an Arduino and a processing sketch to
provide a neat little interactive display on computer screen.
Besides that, the other component that will use in this project is Bluetooth HC-
06 which is consists of Bluetooth serial interface module and Bluetooth adapter. This
kind of Bluetooth was known as multi-device communication which is only point to
point communication for modules but the adapter can communicate with multi-
modules. This Bluetooth HC-06 used to provide wireless data transmission between
Arduino and android application on the smartphones.
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The limitation of our project is the weight and the size of the items. This is
because, the size of the trolley has it limitation itself as it has to carry the weight of
the items. Plus, another of limitation is for the blind people as we are not using any
software that can help any blind people to buy groceries or any other items.
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2.2 Target market
Marketing technology are tools that make life simpler for marketers to market.
They automate difficult, time-consuming and repetitive manual tasks to surface
customer insight. Build by technologists, used by marketers. Marketing technology
should aim to remove or significantly reduce the need for IT involvement.
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2.4 Marketing Mix
The marketing mix has been defined as the set of marketing tools that the firm
uses to pursue its marketing objectives in the market. Thus, the marketing mix refers
to four broad levels of marketing decision which are product, price, promotion and
place.
2.4.1 Product
A product refers to an item that satisfies the consumers need or wants. Products
may be tangible (goods) or intangible (services, ideas or experiences). This Friendly
Automatic Trolley is eco-friendly because it only use battery. It is portable, very easy
to use around the shopping complex especially for old and disabled person. There
are only few components to be fixed with the shopping trolley. Such as, Arduino
Mega board, DC Motor 12V, Ultrasonic sensor and HC06 Bluetooth. These
components have specific characteristics.
The ultrasonic sensor must be connected with the Arduino Mega board to
ease detect and to avoid any obstacles in the surrounding environment. The Arduino
Mega also connected with the motor which is depends on 12 Volts batteries to
supply current to make sure the motor is moving smoothly.
The Bluetooth module should be installed on the trolley and connected with
the Arduino Mega in order to control the motion of the motor where the Android
application used to send the data to Arduino via the Bluetooth. The communication
between Android smartphones and the robot via the Bluetooth connection to make
the trolley move along follow the user without any problem.
In order to prevent the shopping trolley collides with other shopping trolley or
people in the supermarket, the ultrasonic sensor were used to avoid some collision.
There have problem faced in hardware development which is when designing and
installing the connection between the main components must be taken into
consideration.
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Besides that, the connection between Bluetooth and the android smartphones
also need to focus more to make sure the communication can be read by the
Bluetooth devices. On other hand, the distance between the trolley and the android
smartphones must be in the range in order to get more accurate communication
between both of them. The devices must be pairing to be able communicate and
exchange the data since the wave signal was shared.
2.4.2 Promotion
Other than that is expand the market known as the purpose for promotion.
Effective promotion can make customer mindful of the nearness of new products and
administrations in the commercial center and subsequently help advertisers to grow
their market too.
For the Friendly Automatic Trolley, promotion can make through web-based
social networking. For example, Facebook, Whatsapp, Instagram and so on. The
marketers can share the advantages and benefits of the Friendly Automatic Trolley.
Marketers likewise can make a video about this product with its information to attract
the customers.
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2.4.3 Price
Price refers to decisions surrounding list pricing, discount pricing and special offer
price. Price refers to the total cost to customer to acquire the product, and may
involve both monetary and psychological costs such as the time and effort expanded
in acquisition. The price of Friendly Automatic Trolley is RM237.20 for each. This is
the price that we promote to the marketers foe each trolley that will be used by the
customer at malls. When doing business, marketers set prices by adding a markup
to the cost of the product.
The markup can be in the form of percentage, either the selling price, or the cost
of goods, or in ringgit. In addition, it can minimize the competition when marketers in
the same industry use method and set similar prices for this product. For this
Friendly Automatic Trolley, we use initial mark up. Initial markup is this difference
between the cost of the product and the initial selling price. It allows marketers to
cover the cost and expenses of all products in order to gain a preferred profit and
thus, grow in the market.
2.4.4 Place
Place refers to the point of sale. In every industry, catching the eye of the
customer and making it easy for people to buy it is the main aim of a good
distribution or place strategy. The target place for this product is mall, hypermarket,
supermarket, hospital and so on.
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2.4 SWOT Analysis
The project designed of our product has strength to break through the market.
First for all the price that offers is reasonable and affordable. Although the trolley has
multifunction but the price is still valuable. Another strength of our product is eco-
friendly to use because only use battery. Hence, it is portable and very easy to use.
This product is easy to move around the shopping complex especially for old and
disabled person.
For medium to sell this product we are choosing online shopping and offline
shopping. The example of online website is eBay, Facebook, and Instagram. Both of
Facebook and Instagram are social website which a million of people have visited
every year while eBay is a site that has global reach, lists just about everything and
anything could possibly want to sell, and has buyers who regularly sift through all of
those categories, either looking for specific treasures or for anything they may want
to acquire. Example of offline shopping are direct mail, discount pricing and loyalty
programs. As carry on this project design to market, we need to do the SWOT
Analysis.
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Weaknesses stop an organization from performing at its optimum level. They
are areas where the business needs to improve to remain competitive: things like
higher-than-industry average turnover, high levels of debt, an inadequate supply
chain or lack of capital.
1) Strengths 2) Weakness
- Production quality and efficiency - Lack of brand awareness and
- Has Multi-function image.
- Easy to use for every person - More limited resources than major
- Has Ultrasonic sensor that able to competitors.
protect the distance - Only suitable for bigger or
Hypermarket
3) Opportunities 4) Threats
- Higher demand - Potential for downward pricing
- Market-share leadership of Android pressure in mature market.
operating system - Intense competition.
-Trend toward frequent upgrading
Table 1: SWOT Analysis
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2.6 Budgeting plan
The table 2 below shows the value of cost prototype. This value is only for a
complete set prototype from the beginning of production until complete. The total
price of production is RM237.20 with the components of Arduino, motor, motor driver,
Bluetooth HC-06, ultrasonic sensor, mechanical and small components for the
project.
From the marketing price that already designed and constructed the price of
production can be sell with the price of RM350 per unit. Hence the total price for 30
sets production are RM10 500.
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The calculation of the profits:
From the table and calculation above, we can determine the profit of 30 set
and profit of 1 set production. The profit for 30 sets are RM 4 500 while the profit of 1
set is RM150. This value shows the production can make profit about 54.17 %.
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3.0 Conclusion
As a conclusion for this product, we must know how it being use because this
kind of technology is easy and good to be used for many purpose. This product is
such a service that we supply to customers with low price only. There is a lot of
marketing strategy for this friendly automatic trolley for us to attract the customers
to buy it. It help us to think outside of the box and well about the best marketing
strategies and always try to upgrade the technologies for the future, for the
marketers and the customers at the mall.
In addition, this friendly automatic trolley is the most exciting of all product
because we can see that people nowadays in our country is living towards 2050.
This friendly automatic trolley giving them an excitement to buy the groceries
without any burden and we actually enjoy seeing people using it. As a company
we must make sure that thus friendly automatic trolley keep growth perfectly and
we will upgrade this product so that our customers will enjoy using this product
while shopping their needs with the love ones.
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4.0 References
2. Kazuyuki. M., Lee, J-H and Hideki, H. (2004). Human-Following Mobile Robot
in a Distributed Intelligent Sensor Network. IEEE Transactions on Industrial
Electronics.
4. Hong, E. (2014, May 21). Upgrading the Shopping Experience with a Smart
Trolley,
http://www.atelier.net/en/trends/articles/upgrading-shopping-experience-
smart-trolley_429474 , 22 April 2017.
6. Leng Ng. (n.d.). Automatic Human Guide Shopping Trolley with Smart
ShoppingSystem.
http://www.jurnalteknologi.utm.my/index.php/jurnalteknologi/article/view/4246 ,
15 Mac 2017.
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5.0 Appendix
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