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Issue 04
April 2015
Will You
Retire
Wealthy?
Money &
Relationships
WARREN BUFFETT
Letter from
RECEIVE MONTHLY
SUBSCRIBE AT
OUR WEBSITE
Keirsey
ISSUES OF THE KEIRSEY www.keirsey.com/magazine
MAGAZINE >>
Dear Friend,
I am very excited about the April issue of the Keirsey Magazine! This
month, we are featuring Warren Buffett, the second richest man in
the U.S. and the third wealthiest man on the planet, according to the
Forbes 2015 Billionaires List. He is a classic Guardian Inspector
(ISTJ), who generated his wealth steadily over time. He was gifted at
assessing the value of businesses, and knew when to buy them, and
how to grow them. What we love about him is his straightforward, no
nonsense approach to money. He has remained true to form, and
did it his way.
This month, you can find out your Money Type by taking the quiz
in this issue. You can also learn about what happens when finance
meets romance; to figure out whether you are financially compatible
with your partner or prospective significant other. We hope that you
are just as excited as we are about how the magazine has grown.
Wed love to hear your thoughts and suggestions for upcoming
issues. You can contact us at magazine@keirsey.com. We hope you
enjoy!
Lisa J. Choi
Creative Director
The Keirsey Group
Keirsey 2
Table of
Contentss
THE MOST IMPORTANT
QUALITY FOR AN INVESTOR Money and Relationships 5
IS TEMPERAMENT, NOT Portrait of a Leader: Warren Buffett
INTELLECT. YOU NEED The Assessing Leader
G u a r d i a n I n s p e c t o r I S T J
A TEMPERAMENT THAT L e a d e r s h i p L e s s o n s 1 1
Keirsey 4
Money & Relationships
ER ATE
Money & Relationships MOD 8
9
moderate RISK
10
12
11 You better be careful, it can be
great, or it can get ugly.
7
How money plays a factor in the various temperament combinations.
13
Financial stress can ruin a relationship. Be informed so that you can make better
+ Idealist + Artisan
6
financial decisions. This can make or break your bank account and your relationship.
Rational Guardian
The Rational is principled and sees The1 Guardians are savers, the
4
money as a tool. The Idealist spends Artisans are spenders. Between the
LOW RISK
5
Theres no need to worry, youre all set. money to create the ideal life and two of you, it evens out. Guardians
an ideal world. If your principles will save secretly, and Artisans will
15
and ideals match, youre likely to spend without telling.
create a wonderful life and make a
Guardian + Idealist difference. If not, you better make Solution: Its best that the Guardian
4
16
a lot of money to accommodate for handles the budget, while the
both of your desires. Artisans keep it fun.
LOW
+ Guardian
HIG
is compassionate. This creates a
5
17
good recipe for using money on
H
your everyday needs while making with what matters most to you as a
3
18
to enjoy today.
FINA
10
20
MENT RATIO
NCIAL RISK
19
30
9
2
20
40
DANGER INDE
8
A
21
R
1
7
50
MP
22
TE
60
X
6
5 Keirsey Keirsey 6
Money & Relationships
MOD
ER ATE
9 high
10
risk When the times are good, its real good.
When it gets ugly, it gets real ugly.
8 11
+ Idealist
12
moderate RISK cont. + Rational
7
Idealist 13 Artisan
6 Two Idealists can feel like a whirlwind Both of you are terrible at keeping
of romance. Its much like building track of your money, but you both
sandcastles in the sky together. like to take risks. Youre both too
+ Idealist + Rational
When you have a financial surplus busy14 making money that you dont
Artisan 5 Guardian it feels like a fairy tale. You create have time to count it. As long as your
blissful memories, and even get to busyness is leading to results, the
Artisans and Idealists are both Guardians keep track of the small
be philanthropic. However, when need to count what youre making
15
spendersArtisans like to spend stuff. Rationals are looking at the big
the money runs dry, the honeymoon is not as important. But, be careful
it on pleasure, Idealists spend on picture. This can either be a great
quickly becomes a distant memory. that youre not spending, investing,
doing good. Both of you are unaware way to make sure everything gets
or betting more than what your
4
16
of how much money you have until covered, or it can lead to a great
Solution: Work with a financial bankroll can handle.
you run out of it. deal of conflict.
LOW
HIG
retirement, and bill pay mechanisms
5
17
in your bank account. Use cash or some safety reserves to pull you out
H
that it never runs out, or find a you are, celebrate those differences,
3
debit cards rather than credit cards of trouble if it comes your way. You
financial planner who can help you. and clearly define your roles on who
for your spending. When theres no cant win all of your bets, so make
10
covers what.
more in the romance fund, just hug sure to factor that in.
18
and whisper sweet nothings as you
FINA
+ Artisan
fall asleep togetherthis doesnt
10
Rational Rational
20
NCIAL RISK
19
Both of you are great at rationalizing Both of you are about fun, fun,
30
anything. The two of you combined fun! Both of you can spend, spend,
9
2
can adapt to any situation and spend! But, when the money tree
strategize yourself in and out of stops bearing fruit, it can be painful,
20
financial mess and success. painful, painful! If it gets here, your
40
DANGER INDE
8
relationship will have gone from
Solution: While you go up and down, total euphoria to utter misery.
A
21
keep a behind the scenes automatic
R
7
50
P
22
that dont involve money. Put away
TE
X
forget about it. Play to the max with
6
your leftover play fund each month.
7 Keirsey Keirsey 8
SUCCESSFUL INVESTING
TAKES TIME, DISCIPLINE
AND PATIENCE. NO MATTER
HOW GREAT THE TALENT
OR EFFORT, SOME THINGS
JUST TAKE TIME: YOU CANT
PRODUCE A BABY IN ONE
MONTH BY GETTING NINE
WOMEN PREGNANT.
9 Keirsey
Portrait of a Leader Portrait of a Leader
Portrait of a Leader
The Assessing Leader
By Edward Kim and David Keirsey
Normally, the big investor is portrayed as He started with very little, but with what little
the hungry salivating wolf, with opportunistic he had, he developed a habit of continually
appetitestaking enormous risks, looking for investing; and with each return on his
huge payouts, often willing to bet the entire investment, he would reinvest it. This sounds so
farm on the next biggest thing. Warren simple, but his disciplined approach ultimately
Buffett never knew such a path. He chose led him to become the wealthiest investor of all
to invest his winnings, rather than invest time. The remarkable ability Buffett possesses
borrowed money. Buffett owns a diverse is the extraordinary skill to be able to assess
range of businesses which include: insurance, valuehe can measure the worth of whatever
reinsurance, candy production, retail, home he inspects. Buffett is known as one of the
furnishings, encyclopedias, vacuum cleaners, greatest investors and businessmen of all time,
jewelry sales, newspaper publishing, and in his latter stage of life, he has also become
manufacturing, distribution of uniforms, a notable philanthropist by pledging to reinvest
importing and distribution of footwear, 85% of his fortune to the Bill & Melinda Gates
regional electric and gas utilities, and much Foundation.
more. What do these businesses all have in
common? They were all carefully inspected by
a leader who knows how to measure intrinsic
value, and they were deemed to have durable
competitive advantage, earning their place in
this Assessing Leaders portfolio.
15 Keirsey
W
Portrait of a Leader Portrait of a Leader
I. EDUCATION: II. THE INVESTOR III. THE #1 U.S. INVESTOR IV. GLOBAL INVESTOR AND
BUSINESS AND INVESTING PHILANTHROPIST
WARREN BUFFETT
1930 - PRESENT
A. Making money at 5 years old A. Buffet Associates Ltd. A. Sage of Omaha A. Asia
B. Paper boy B. Berkshire Hathaway Washington Post B. Israel
C. Pin-Ball business C. Cigar butt investing American Express C. Bill & Melinda Gates
D. Carnegie: D. Charlie Munger ABC
How to Win Friends E. Buffet Limited Partners Coca-Cola
E. Benjamin Graham F. Supermoney by Adam Smith B. Reinsurance
F. GEICO C. Leveraging Name
G. Stockbroker Salomon Brothers
H. Graham-Newman AIG
17 Keirsey Keirsey 18
IT TAKES 20 YEARS TO BUILD
A REPUTATION AND FIVE
MINUTES TO RUIN IT. IF YOU
THINK ABO UT THAT, YOULL
DO THINGS DIFFERENTLY.
19 Keirsey
CONSERVATIVE BILLIONAIRES MAKE
THE UNPREDICTABLE PREDICTABLE
Some thrive in chaos, and feel to change it up, these individuals
the rush and adrenaline of taking seek to establish routines that lead
big risks. When individuals create to predictable outcomes. These
wealth based on this kind of wealth makers believe in taking a
high-flying, odds-defying kind of steady approach where making
approach, it can go either way. money is simply an inevitability
They can make it big, or go broke. because the steps have already
The ones who do make it are seen been proven. They prefer to keep
as lucky. Conservative Billionaires things as clear as possible, and
take the opposite approach. They therefore, avoid ambiguity as
CAN YOU BE A thrive when they plan, prepare, and
prioritize. In any enterprise their
much as they can. These leaders
make sure that there is no guess-
23 Keirsey Keirsey 24
Anatomy of a Conservative Billionaire Anatomy of a Conservative Billionaire
2015 Keirsey (www.keirsey.com). The articles, Portrait of a Leader: Warren Buffett, (Guardian Inspector ISTJ), and
25 Keirsey Can You Be a Billionaire? have been adapted from the Keirsey Leadership Study conducted by the Keirsey Group. Keirsey 26
IT IS NOT
NECESSARY TO DO
EXTRAORDINARY
THINGS TO GET
EXTRAORDINARY
RESULTS.
W
hat do you do when you are in financial trouble? If youre like Donald
Trump (Artisan), youll just double down, over and over again, until
the next lucky break hits. If youre like Warren Buffett (Guardian),
you will put in the time to work harder, and to figure out the steps that will take
you out of your difficulties. If youre like Oprah Winfrey (Idealist), whether you
are struggling or prospering, you will still find ways to touch peoples lives. If
youre like Steve Jobs (Rational), you will keep persisting with your sheer will to
come up with an innovative idea that will bail you out.
Your reaction to financial stress depends on the way you view the world, and
we believe that based on your personality, the reaction is predictable. Stress
manifests itself differently depending on your temperament. Each temperament
has natural pitfalls that a person will tend to gravitate toward but should try
Whats your money type? to avoid. Likewise, each personality type has inherent financial strengths too.
Whats your money type? Like your saving and spending habits, how you react
during a financial crisis depends on your personality type. Determine yours by
taking this quiz.
29 Keirsey Keirsey 30
Whats Your Money Type? Whats Your Money Type?
1. I feel best about my 7. When I retire, I intend 12. Im more inclined to go 15. The person Id like to 18. When thinking about
investing when I . . . to seek out more . . . with . . . become . . . misfortune, I . . .
A. beat the odds by acting A. my impulses and whims A. is famous and celebrated A. usually laugh it off
A. adventures
quickly on opportunities
B. my intuitions and intimations B. can engage others deeply B. often wonder why
B. self-development
B. help others as well as
myself with my gains C. customs and traditions C. is highly respected C. try to make the best of it
C. time with family
C. have a solid financial plan D. pure reason and formal logic D. has deep insight and D. view it from a wide
D. knowledge
for the long haul knowledge perspective
C. Im rock-solid dependable
ARTISAN IDEALIST GUARDIAN RATIONAL
D. I exercise my ingenuity
For a more comprehensive assessment of your personality profile, take the Keirsey
31 Keirsey Temperament Sorter at www.keirsey.com.
Whats Your Money Type? Whats Your Money Type?
For you, money means a new flat For you, money is a stepping-stone to For you, money is a path to security For you, money is proof of your
screen TV, the hottest show tickets, your higher calling. Idealists are the for you and your family. You read superior brainpower. People may find
a Range Roverwhatever you healers, teachers, activists, and gurus financial-planning books, save you cold, distant, or absentminded,
want right now. As an Artisan, you of the world. Youre on a ceaseless steadily, keep a budget, and are but peoples opinions of you dont
see life as one big game, and a fat mission to improve yourself and the insured to the max. Your investments really matter to you because you are
bank account proves that you won people who matter to you, and if tend to be very conservative. Hard completely self-defined. You may
this round. Saving seems pointless, someone decides to pay you along financial times can hit Guardians be as smart as you thinkRationals
and traditional investing strategies the way, so much the better. But in hardest. Of the four temperaments, value and seek knowledge. Rationals
are a total snooze. The price: Of all caring for the world, you may forget theyve done the most to avoid choose riskier investments because
the types, youre the most prone to take care of yourself. Your lack financial distress. So when trouble they look more at the upside. When
to serious debt. And when things of concern for money can leave arises, it can be extremely frustrating things turn south, however, they can
go really bad, you risk hitting auto- you broke at retirement, and your and disappointing. Your immediate feel like failures. (A lot of those Wall
destruct, drinking, eating, gambling, generosity can push you into debt. reaction will be to find someone to Street geniuses whose elaborate
or smoking yourself into oblivion. You tend to be so optimistic that blame, or to blame yourself. If youre risk models failed so spectacularly
when things go bad financially, you a Guardian, a layoff makes you feel throughout history were probably
Your way to beat money stress: might stay in denial. Or you may feel irresponsible; debt makes you feel Rationals.) If youre a Rational, youre
Artisans are action heroes brought guilty that youve let others down. ashamed. You may feel like youre also prone to paralysis by analysis.
to life. They know how to improvise spiraling toward depression. You obsess over what went wrong
using personal connections and Your way to beat money stress: or what could go wrong. Either way,
pure charm. (While Guardians are Ups and downs in the economy Your way to beat money stress: youre standing when you should be
ashamed to ask lenders for new dont upset you as much if youre an First, vent a little. Youve done a lot running.
terms, Artisans pride themselves Idealist. But a job loss can be especially for your family and friends, and they
on their negotiation skills.) Tough hard, because your work gives you wont mind indulging you. Next, let a Your way to beat money stress:
times also call for discipline, though, a sense of meaning. Some Idealists financial expert chart a new course You have a talent for staying cool. And
and you may find that difficult. So will head for the mountaintop for you. Guardians like plans. Theyre tough times may be easier for you
discipline yourself in ways that literally or figurativelyto seek the the most likely of all the types to because you value ideas and results
fit your personality. Auto-deposit larger lesson behind the setback. follow through, since sacrifice comes over bling. But avoid being the mad
money into savings and retirement Thats fine. Just dont forget to come naturally to them. If the plan is from scientist who keeps persisting with
accounts so youre not tempted to down. Youve done a lot to help an expert, youll find comfort in taking an idea even when inevitable failure
spend. And while youre working off people, and as a result you have some sensible risks, than to play it is lurking around the corner. Be
debt, give yourself a few bucks to the biggest support network of all totally safe out of fear. If youve fallen willing to change course midflight,
play with each month. If youre so the temperaments. Lean on your into depression, the best way out is adapting your strategy to fit any
austere that youre making yourself friends for job leads and references. to get out of bed and do something emerging challenge. Youll quickly
miserable, you wont stick with the Youre an optimist, so get out there productive. Guardians often find learn that your intelligence will carry
plan. and start creating a better tomorrow that taking action is the best remedy you through. You dont need to
for yourself. for recovery. spend a year analyzing a situation.
Often, an hour will do.
33 Keirsey Keirsey 34
Q&A How Does Your Age Affect Temperament?
ARTISAN
D oes age affect your perspective?
Its obvious that there are insights
For example, Hugh Hefner (an Artisan;
age 88) has far more in common
you gain from being part of one with Mark Cuban (an Artisan; age 56)
generation as opposed to another, then he would with Warren Buffett
ARTISAN but what does it look like when we (a Guardian; age 84). Even though
consider peoples temperaments? Dr. Hefner and Buffett are a part of the
Keirsey believed that temperament same generation, and Hefner and
trumps age. What does that mean? Cuban are from different generations,
At Keirsey our research on human Hefner and Cuban would be far more
behavior indicates that depending similar in terms of what drives them,
on your temperament, you will find how they communicate, how they
more similarity between someone of approach problems and issues, the
a different generation if they are the way they engage others, the way
same temperament than you would they think, the way they process
with someone of the same generation
if they are of a different temperament.
information, their greatest strengths
and weaknesses, and their overall
GUARDIAN
In other words, if you are in your perspective. It has everything to do
eighties, and your temperament is with temperament rather than their
an Artisan, you will have far more in age.
common with an Artisan in their fifties
then you would with another person
that is a Guardian who is also in their
eighties.
35 Keirsey
CALL FOR
SUBMISSIONS
37 Keirsey Keirsey 38
WHAT IS TEMPERAMENT?
Temperament is a configuration of observable personality traits,
such as habits of communication, patterns of action, and sets of
characteristic attitudes, values, and talents. It also encompasses
personal needs, the kinds of contributions that individuals make in
the workplace, and the roles they play in society. Dr. David Keirsey
has identified humankinds four basic temperaments as the Artisan,
the Guardian, the Idealist, and the Rational.
39
39 Keirsey Keirsey 40
GUARDIAN IDEALIST
Guardians value experience, security, authority, and respectability. They Idealists value meaning, integrity, and human development. They have
have logistical talents in establishing processes, executing methodically, diplomatic talents in mentoring and guiding personal development,
managing goods and services, and upholding standards. They seek higher resolving conflicts, and improving communication. They seek relational
levels of responsibility and clear paths to advancement. Guardians harmony, good feelings, and self improvement. Idealists express
express themselves earnestly while observing traditions, themselves enthusiastically while championing causes and
following rules, and taking part in societal activities. They inspiring others to reach their full potential. They need
PERATIVE
need routines, stable structures, familiar processes, meaningful work, relational connection, and a personal,
and clearly defined procedures to do their best work.
O O imaginative work environment. Idealists can be counted
C
Guardians can be counted on to mind the store, on to see the best in people, nurturing warm, loving
attending to the details of a project, diligently relationships and finding new possibilities.
seeing it through to completion.
CONCRETE ABSTRACT
Artisans value potency, generosity, creativity, Rationals value knowledge, competence, reason,
and adaptability. They have tactical talents in UT and achievement. They have strategic talents in
sales, marketing, operations, various forms of art,
working with their hands, trouble-shooting, and crisis
ILITARIAN complex planning, structural design, reframing
arguments, exploring theoretical concepts, and
management. They seek stimulation, adventure, variety, systems analysis. They seek efficiency, intellectual
and time/space to perfect their skills. Artisans express stimulation, and solutions to problems. Rationals
themselves excitedly while making deals, taking risks, playing express themselves calmly while critiquing and questioning
games, and entertaining others. They need freedom to act on the status quo, always insisting on a logical basis for action.
impulse, and flexibility in their work to make spontaneous decisions. They need worthwhile challenges, and autonomy to be able to solve
Artisans can be counted on to just do it, improvising actions, seizing complex problems. Rationals can be counted on to think outside the box,
opportunities, and forging onward when others have given up. offering innovative ideas and strategies for accomplishing well-defined long
term goals.
ARTISAN RATIONAL
CHOI, LISA
Creative Director & Designer
Artisan Promoter ESTP
d
ti s
Klauer, Florian. Typewriter.
Digital image. Unsplash.com.
Warren Buffett of Berkshire
Hathaway Inc. and interview-
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Digital image. Flickr. N.p.,
4 Oct. 2011. Web. 25 Mar.
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N.p., n.d. Web. 9 Apr. 2015. com/photos/fortuneliveme-
https://download.unsplash. dia/6211725845>.
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Graphic Designer
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Rational Mastermind INTJ Warren Buffett of Berkshire
Hathaway Inc. and interview-
Mark Cuban. Digital image. er Carol Loomis of Fortune
Flickr. N.p., 26 Feb. 2014. Digital image. Flickr. N.p.,
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Web. 09 Apr. 2015. <https:// 4 Oct. 2011. Web. 25 Mar.
BONILLA, FRANCIS www.flickr.com/photos/jdlasi- 2015. <https://www.flickr.
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Graphic Design Intern ca/12825312005>. com/photos/fortuneliveme-
Fortune The Most Power-
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Wikimedia. N.p., 31 Dec.
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image. Flickr. N.p., 16 Oct.
1886. Web. 24 Mar. 2015.
2013. Web. 25 Mar. 2015.
<http://en.wikipedia.org/ Warren Buffett of Berkshire
<https://www.flickr.com/
wiki/Queen_Victoria#/media/ Hathaway Inc. and Interview-
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Illustrator dia/10311468193>.
no.jpg>. Digital image. Flickr. N.p.,
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2009. Web. 24 Mar. 2015.
gregory/6404723397>.
Harry S Truman, Bw Half-
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<http://peterdarling. Front, 1945. Digital image.
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ra_Jordan.jpg>. Warren Buffet dice que
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stitute/4786044531 >. Obama.jpg>. dia/10311434053>. son_Rockefeller#/media/File:-
John_D_Rockefeller.jpg>.
43 Keirsey Keirsey 44
Our mission is to change the
world by helping people
understand each other.
2015 Keirsey