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MGT604 16 Credit Points Entrepreneurship and Small Business Management Trimester 1 2012
E-INFORMATION: All pertinent information relating to the unit shall be posted on Moodle and Class
share. Students are required to check their emails regularly for communication
from the lecturer. Check the announcements on the Moodle or/and class share.
Contact Hours 72
Lectures 48
Tutorials (using labs) 24
Labs/Workshops -
Field Trip(s) -
Self Directed Learning (during term) hours 96
Self Directed Learning (Mid-Term Break) hours 24
Self Directed Learning (Study & Exam Weeks) hours 48
Total Learning Hours 240
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1.0 Welcome
Welcome to study of Entrepreneurship and Small Business Management (ESBM). Small businesses play a vital
role in the economic development of a country and it is important that we have a good understanding of the
principles and practices of ESBM to realize its true contributions.
Learning outcome:
The student should be able to understand and appreciate the principles and concepts of entrepreneurship and
small business management
PERFORMANCE CRITERIA:
1.1 Define entrepreneurship and small business management.
1.2 Discuss the role of small business in the economy.
1.3 Discuss why many business fail
1.4 Discuss the skills and motivation factors needed for management
1.5 Explain the relationship between culture and business and the characteristics of successful entrepreneurs
1.6 Discuss the opportunities of small business in Fiji.
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2. Text: Chapter 1: pp 1-27
3. Burns. P. 2001. Entrepreneurship and Small Business. Macmillan, Sydney.
4. Michalowic, M. 2008. The Toilet Paper Entrepreneur: The tell-it-like-it-is guide to cleaning up in business,
even if you are at the end of your roll. Harper & Co. Sydney.
5. Timmons, J.A. New Venture Creation: Entrepreneurship for the First Century. McGraw Hill International,
Sydney.
6. http://www.investopedia.com/university/small-business-Starting A Small Business: Introduction
7. http://sbinfocanada.about.com/od/startingadvice-The-Advantages-Of-Owning-Your-Own-Business.
8. Additional relevant reading materials and notes will be posted in the class share by the unit lecturer.
Learning outcome:
The student should be able to identify ways of finding and generating business ideas.
PERFORMANCE CRITERIA:
Learning outcome:
The student should be able to understand how entrepreneurs can plan their finances effectively.
PERFORMANCE CRITERIA:
3.1 Identify the various sources of different types of capital for small businesses
3.2 Identify startup capital.
3.2 Explain and identify operating cost.
3.3 Discuss source of finance and ways of obtaining within the Fiji context.
3.4 Explain costing, pricing, and business arithmetic.
3.5 Discuss challenges associated with different types of debt financing.
3.6 Describe the difference between equity capital and debt capital and the advantages and disadvantages of
each.
Reading Resource Materials
1. Lecture Notes
2. Text: Chapter 13 pp 401-443
3. Burns. P. 2001. Entrepreneurship and Small Business. Macmillan, Sydney.
4. Michalowic, M. 2008. The Toilet Paper Entrepreneur: The tell-it-like-it-is guide to cleaning up in business,
even if you are at the end of your roll. Harper & Co.
5. Timmons, J.A. New Venture Creation: Entrepreneurship for the First Century. McGraw Hill International,
Sydney
6. http://sbinfocanada.about.com/od/
7. http://www.flyingsolo.com.au/
8. Additional relevant reading materials and notes will be posted in the class share by the unit lecturer.
SDL Activities
Study lecture notes 35 slides x 31.5 hrs Reading book chapter 4 hrs
mins 42 pages x 6 mins
Tutorial preparation 1 hrs Prep Mid Term & Final Exam 60 hrs/8 7.5 hrs
Study journal articles 30 pp x 126 hrs Reading newspapers, .5 hr
mins business magazines, watching
TV news
Research 20hrs/8 2.5 hrs
Assignment/Project
Searching internet 1 hr
Total Self Directed Learning = 24 Hours
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Topic 4: ASSESSING THE MARKET
Lecture Hrs: 4 Tutorial/Workshop Hrs: 2 SDL Hrs: 20
Learning outcome:
The student should be able to discuss important of market forces and relate it to the success and sustainability of
small businesses.
PERFORMANCE CRITERIA:
4.1 Discuss the importance of assessing the market
4.2 Identify your customers
4.3 Explain and discuss the size of the market for your product/service
4.4 Explain the importance of market research
4.5 Discuss advertising as a tool for marketing
[SDL Activities
Study lecture notes 30 slides x 31.5 hrs Reading book chapter 3.5 hrs
mins 37 pages x 6 mins
Tutorial preparation 1 hrs Prep Mid Term & Final Exam 60 hrs/8 7.5
Study journal articles 15 pp x 123 hrs Reading newspapers,
mins business magazines, watching
TV news
Research 20hrs/8 2.5 hrs Group discussions
Assignment/Project
Searching internet 1 hr
Total Self Directed Learning = 20 Hours
Learning outcome:
The student should be able to discuss ways of planning their business organization.
PERFORMANCE CRITERIA:
5.1 Explain the importance of being organized
5.2 Explain and create a conducive workplace
5.3 Explain the importance of planning activities and cash flow planning
5.4 Identify importance of allocating resources for business success.
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5.5 Identify steps for business planning
5.6 Discuss importance of business plans
Learning outcome:
The student should be able to discuss the importance of law in business.
PERFORMANCE CRITERIA:
6.1 Explain the role of Laws in small businesses.
6.2 Identify basic laws governing small business in Fiji.
6.3 Explain and discuss three ways of getting started
6.4 Explain the legal forms of business
6.5 Define and explain contract law
6.6 Outline basic legal requirements for establishing and conducting small businesses in Fiji.
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4. Burns. P. 2001. Entrepreneurship and Small Business. Macmillan, Sydney.
5. Timmons, J.A. New Venture Creation: Entrepreneurship for the First Century. McGraw Hill International,
Sydney
6. http://sbinfocanada.about.com/od/
7. http://www.flyingsolo.com.au/
8. Additional relevant reading materials and notes will be posted in the class share by the unit lecturer.
SDL Activities
Study lecture notes 30 slides x 31.5 hrs Reading book chapter 5 hrs
mins 54 pages x 6 mins
Tutorial preparation 1 hrs Prep Mid Term & Final Exam 60 hrs/8 7.5 hrs
Study journal articles 10 pp x 122 hrs Reading newspapers,
mins business magazines, watching
TV news
Research 20hrs/8 2.5 hrs Group discussions
Assignment/Project
Searching internet 0.5 hr
Total Self Directed Learning = 20 Hours
Learning outcome:
The student should be able to discuss the control systems in small businesses.
PERFORMANCE CRITERIA:
7.1 Identify the control processes and its importance
7.2 Discuss different types of controls.
7.3 Discuss the importance of record keeping
7.4 Explain the cash book and its features
7.5 Explain ways of managing credit, controlling stock, and ways of improving business with the use of
records.
SDL Activities
Study lecture notes 40 slides x 32 hrs Reading book chapter 7 hrs
mins 73 pages x 6 mins
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Tutorial preparation 1 hrs Prep Mid Term & Final Exam 60 hrs/8 7.5 hrs
Study journal articles 15 pp x 123 hrs Reading newspapers,
mins business magazines, watching
TV news
Research 20hrs/8 2.5 hrs Group discussions
Assignment/Project
Searching internet 1 hrs
Total Self Directed Learning = 24 Hours
Learning outcom
The student should be able to discuss how business sales can be built and sustained.
PERFORMANCE CRITERIA:
8.1 Discuss the basic marketing concepts and principles
8.2 Explain and discuss ways of promoting your business
8.3 Discuss customer service and its importance.
8.4 Discuss the role of sales team.
8.5 Explain and discuss importance of communication and worker motivation
8.6 Outline ways of improving business sales.
SDL Activities
Study lecture notes 20 slides x 31. hrs Reading book chapter 3.5 hrs
mins 37 pages x 6 mins
Tutorial preparation 1 hrs Prep Mid Term & Final Exam 60 hrs/8 7.5 hrs
Study journal articles 20 pp x 124 hrs
mins
Research 20hrs/8 2.5 hrs
Assignment/Project
Searching internet 0.5 hr
Total Self Directed Learning = 20 Hours
RECOMMENDED TEXT
1. Scarborough, N.M. 2011. Essentials of Entrepreneurship and Small Business Management, 6 th Ed., Prentice
8
Hall, New Jersey.
1. Crane, F. 2010. Marketing for Entrepreneurs: Concepts and Applications for New Ventures, Sage
Publications, Sydney.
2. Campling, J., David, P., Wiesner, R., Ang, E. S., Chan, B., Tan, W. & Schermerhorn, J. R. (2008). Management:
3rd Asia-Pacific Edition. Queensland :John Wiley & Sons
3. Michalowic, M. 2008. The Toilet Paper Entrepreneur: The tell-it-like-it-is guide to cleaning up in business,
even if you are at the end of your roll. Harper &Co.
4. Burns. P. 2001. Entrepreneurship and Small Business. Macmillan, Sydney.
5. Nankervis, A., Compton, L., R. & Baird, M., 2002 Strategic Human Resource Management, 4th edition,
Nelson Thomson Learning, Sydney.
6. Simon, D. Enterprise, Entrepreneurship and Small Business. Sage Publications Ltd, New York.
7. Schaper, M, Volery, T., Weber, P and Lewis, K. 2011. Entrepreneurship and Small Business: 3 rd Asia Pacific
Edition. John Wiley & Sons, Milton.
8. Timmons, J.A. New Venture Creation: Entrepreneurship for the First Century. McGraw Hill International,
Sydney.
9. Timmons, J.A. and Spinelli, S. 2010. New Venture Creation, Entrepreneurship for the 21st Century, 7th
Edition, McGraw-Hill, New York.
10. Pacific Islands Business Magazine.
11. Newspapers- The Fiji Times and Fiji Sun
12. Skinner, J. 2010. Business Plan Business Reality, Starting and Managing Your Own.
13. Business in Canada, 2nd Edition, Pearson Prentice Hall, 2008
NOTE: Students are required to read other Entrepreneurship and small business management textbooks,
magazines, journals, newspapers, and watch local and international news.
UNIT ASSESSMENT
Case Study 10%
Mid-Trimester test 15%
Major Project (Group) 15%
Project presentation (group) 5%
Tutorial attendance/participation 5%
The use of group presentation is to develop skills in public speaking and presentation of results from the GROUP
PROJECT. As in all business, result must be communicated in an effective manner as a means of persuasion to
gain approval.
Criteria for assessment of the presentation will be based upon the following:
group participation
Appropriate group dress code;
Use of teaching aids;
delivery of content
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planning of presentation;
Ability to generate audience response.
Eye contact
Should a student be dissatisfied with either the internal assessments, they can take the following steps to get
redress of their grievance.
Internal Assessment: The student can refer the work back to the unit coordinator for checking and reassessment.
Following this reassessment, if the student is still dissatisfied, the student may refer the work to the HOD. The HOD
will then appoint another lecturer to examine the work and result will then stand.
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Final Exam: The student can apply for re-check of the grade as per the procedures laid down in the UASR.
Plagiarism and dishonest practices are serious offences for which offenders shall be penalized. Students must read
the relevant section of UASR to understand the various types of cases defined as dishonest practices in academic
work and to also know the penalties associated with these kinds of practices
9.1. A student may obtain a copy of his/her assessed final exam script(s), and all other written materials
submitted for assessment in a unit, upon application on the prescribed form and upon the payment of the
prescribed administration fee(s).
9.2. A student may view online marking guide for in the final exam paper.
9.3. No access to exam scripts shall be permitted after 12 months of the release of results for any unit.
10.1. A student may apply for reconsideration of the final (end-point) assessment.
10.2. Applications for reconsideration shall be made only after a student has viewed his/her exam script and
the marking guide under the provisions of s14 above, and remains unsatisfied with the results obtained.
The application for reconsideration shall specify the question(s) which he/she is seeking a reconsideration
of, and the basis for this.
10.3. Applications for reconsideration shall be made within five days of the result being released if the student
wishes to pursue a course to which the course(s) under reconsideration is a prerequisite, or 21 days of the
date of release of the results otherwise. Applications need to be made by lodging a duly completed
Reconsideration of Assessment form, together with the necessary fees for the reconsideration, to the
Academic Office, which shall submit the application to the respective Dean.
10.4. The Dean or the Head of the Academic Section authorized by the Dean to deal with applications for
reconsideration of grades shall cause the reconsideration to be done expeditiously and independently.
10.5. Reconsideration of unit grades shall comprise
10.5.1.a careful check that the referred to examination question and part-question was read by the
examiner and given an appropriate mark;
10.5.2.a careful remarking of the question(s) being asked for reconsideration;
10.5.3.a careful check that the total examination mark has been accurately transposed within the
proportions (% coursework vs. % final examination) previously established by the examiner;
10.5.4.a careful computation of all the marks awarded for the coursework; and
10.5.5.a careful check that the coursework mark has been accurately transposed within the proportions
previously established by the examiner.
10.6. The application shall be considered and a decision communicated to the Academic Office within five
working days of the receipt of the application for reconsideration from the Academic Office if the course
under reconsideration is a prerequisite to a course that the student is required to undertake in the term
immediately following to complete his/her Programme, or within ten working days otherwise.
10.7. The outcome of the reconsideration shall be communicated to the student by the Academic Office
within two days of the receipt of the report from the Dean.
10.8. If the student is dissatisfied with the outcome of the application, the student may apply to the College
Academic Appeals Committee for reconsideration of the grade/result. Appeals shall be made within five
working days of the date of the notification of the outcome of the application for reconsideration.
Applications shall be made by lodging a duly completed form prescribed for this purpose to the
Academic Office, which then shall be sent by the Academic Office to the College Appeals Committee
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within one working day of its receipt. The Appeals Committee shall cause a careful reconsideration of
the documents as listed in s15.5 above, as well as cause to be carried out a careful examination of all or
a sample of other scripts (with such sample determined by a specified process by the Academic Office)
for the unit to ensure consistency of marking and assessment.
10.9. The College Academic Appeals Committee shall advise the Academic Office of the outcome of the appeal
within five working days from the date of the receipt of the application from the Academic Office if the
course is a prerequisite to a course that the student would need to do in the term immediately following
to complete a programme or within 15 working days otherwise. The Academic Office shall advise the
student within 24 hours by email or phone.
10.10. A grade may be unchanged, raised or lowered following reconsideration under this section.
10.11. A student who is dissatisfied with the award of the College Academic Appeals Committee may appeal
further to the Students Appeals Committee for reconsideration of the decision of the College Academic
Appeals Committee. This appeal must be lodged within two working days from the date of the
notification if the course under reconsideration is a prerequisite to a course that the student is required
to undertake in the term immediately following to complete his/her Programme or within ten working
days otherwise.
10.12. Appeals against the decision of the College Academic Appeals Committee shall be made by lodging the
prescribed application form [Appeal: Reconsideration of Assessment] to the Academic Office.
10.13. The Students Appeals Committee shall advice the Academic Office of the outcome of the appeal within
five working days of the date of the lodgement of the appeal if the appeal concerns a prerequisite to
another unit that the student needs to do in the term immediately following to complete the
programme, or 20 working days otherwise.
10.14. A student may be given provisional admission into a unit if the unit whose grade is under
reconsideration or is under appeal is a prerequisite. The admission would be confirmed if the students
application succeeds. If the application fails, the student shall be deregistered from the unit, with no loss
of fee paid for the unit.
10.15. Any and all fee paid for reconsideration of a unit grade , including the fees to get a copy of the script and
to view the marking guide, shall be refunded to the candidate, if, as a result of the reconsideration or
appeals, the grade for the unit is raised.
10.16. The decision of the Students Appeals Committee shall be final.
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