Digital & Tech Conference

STATE OF DIGITAL INDUSTRY

Involving Private Companies and Social Policies

in Digital Transformation
The strategic actions' evolution of Italian CCI System.
Carmine Nigro
Project & Community Manager

Tw Ig @nigrocarm
 ITALY
DIGITAL INNOVATION
ENTERPRISES
YOUTH
LABOUR
SOME STARTING
EVIDENCES
Italian digital-online opportunities
Online query for MADE IN ITALY in the world

-26 %
search form
desktop

+22 % +175 %
search form
mobile

rapporto unioncamere - 2011/2014

Italian digital-online opportunities: lost?
MADE IN ITALY online

80% German consumers purchasing online

5,1% Italian SMEs selling online

rapporto unioncamere
 Enterprises online: Italy and other European country

Target 2015
Digital Agenda

Digitalization index
of economy and society
in Europe
% of
SMEs EU Average
online 2011 1 Denmark 0.68
25 Italy 0.36

% of online income

rapporto unioncamere - 2015

Enterprises online: Italian enterprises and the online

40 %
of Italian entrepreneurs think the Web is not useful to do business

5.1 % SMBs use e-commerce

4.8 % sales volume coming from the e-commerce

unioncamere - 2015
Italian e-commerce
is worth
23,4 billion Euro
with an
annual possible
growth of 20%

Netcomm
 WHAT TO DO?
Guide the enterprises
toward digital transformation
helped by youngs
 The beginning of an important collaboration

who knows about enterprises who knows about digital

Ideas

Involve a large number of enterprises producing the best of Italian goods

(excellence)
Cover all Italian territory and economic system, with a special attention to
SMBs
Young digital native, just degreeded with high involvement skills and digital
abilities
intensive training by Google for Digital Evangelists
Go inside the enterprise to give support
workshops and practical training done in the CCIs with the company
The Pilot: Distretti sul Web (2013) (Districts on the Web)

20 productive districts and respective CCIs

20 Young Digital Strategists
6 months of scholarship
Made in Italy: Eccellenze in Digitale (Excellences on Digital)

From Districts to the best products of every area

1st edition (2014-2015)

51 Areas and respective CCIs
104 Young Digital Strategists
6 months of scholarship
Made in Italy: Eccellenze in Digitale (Excellences on Digital)

2nd edition (2015-2016)

64 Areas and respective CCIs
132 Young Digital Strategists
9 months of scholarship
Made in Italy: Eccellenze in Digitale (Excellences on Digital)

3rd edition (2017)

83 Provinces with respective CCIs
12 Digital strategies in 12 hubs
12 months
Made in Italy: Eccellenze in Digitale
Some evidences

High capability of involvement and a high number of SMBs assisted and involved
approx. 60.000 enterprises involved(20.000 only the second year)
700 workshops
8.000 enterprises assisted one to one
4.500 lead to specific strategies
High capabilities to get job for the young people
over the 80% were hired or funded their own business after the project

Offline enterprises: from 16,4% to 4,5%

 Other Facts
from the national situation
Digital and occupation: alarming forecast

12%
Italian unemployment rate (2014)

900.000
jobs risk to remain vacant due to lack of e-skills in Europe

85%
of all jobs in EU will require e-skills
rapporto unioncamere - KU Leuven University 2015
Digital and Occupation: no conflict

/
finds a place on
IT services

jobs created in other sector on the same

growth of occupation
territory for 1 new High tech job rate in Italy if Internet
could grow of 10%

unioncamere - 2015
Digital - Hiring
Assumption trends
On-line active Offline
Enterprises Enterprises

20% 10%
All
sectors

34% 12%

Agro-food

29% 13%

Turism
Rapporto Unioncamere 2014
 WHAT TO DO?
Invest on NEETs
as Enterprises Digitizers
An expanded Collaboration

Who deals with labour market

who knows about enterprises who knows about digital

The Project: Crescere in Digitale (Growing Digital)

Involve public active labour market policies

Promoted by Ministero del Lavoro e delle Politiche Sociali, managed by ANPAL

(Ministerial agency for Labour policies), implemented by Unioncamere in
partnership with Google
 How does it work: part 1 (online Part- Private Funds)
Young NEET
Hosting Company
enrollment to (enterprises and other of all sectors)
Youth Guarantee

Enrollment & Online Training the online part Application

- MOOC engagement funded by Google Enquire for a trainee:
- Approved by a Ministry-appointed www.Crescere in Digitale.it
scientific Committee - involvement by CCIs
- a complete form
Course Online
- checked by central Team CCI System
-50 h
- match with the Regional Law
- Variety of topics, tools, Social network
-
,strategies, economy, marketing, cases
- Experts and Academics:30% Googlers

X
Test Online:
- 100 questions in 1 hour Proportional number of
- 1 session per Month NEETs and Companies
How does it work: part 2 (Active Labour Market Policies - Public Funds)
the Active Labour Market Policies part
- 10,6 mln of euro (National funds Provision of Youth Guarantee)
- From September 2015 to June 2018
Self-Employment Local Laboratories
Organized and Managed by Unioncamere hosted by local CCIs and Google help (aprx. 412.000 )
Other Active Labour - Training on Self-Employment , Internship, Interview for digital Job
Market Policies
(e.g. Crescere
- Interviews & Matching between NEETs and Companies (from 3 to 20 interviews )
Imprenditori,
Unioncamere )
Internships (YG normal Internships)
Promoted by Local CCIs (10.200.000 =1.200.000 for promoters + 9.000.000 for the NEETs )
- 3.000 internships of 6 months
- CCIs tutors
- an innovative live support for technical and motivational issues:
COMMUNITY (funded by Google, coordinated within the CCI system)

Subsidies for hiring

Other Active Labour Market Policies
- up to 8.060 for each enterprise
 Further tools for
digital- online growth
The platforms for Made in Italy
google.it/madeinitaly
www.eccellenzeindigitale.it virtual museum of Italian excellent
Learning and support products (Cultural Institute)

eccellenzeproduttive.it
Platform for the producers
Facts of CiD
the launch

9th September 2015

G. Poletti
(Ministry of Labour and Social Policies)
D. Lo Bello
(President of Unioncamere)
D. Ciulli
(Google Policy Analist )
Just after the launch

1 day after
10th September 2015

4.000+ NEET enrolled

2 days after
11 September 2015

8.200+ NEET enrolled

A european Best Practice of Labour Policies
Included in the
EU best Practice
by European
Commission

European Commission
Marianne Thyssen
Employment, Social Affairs,
Skills and Labour Mobility
Today: enrolled and couse

107.000
young NEET enrolled

about 7.800
Companies signed in
Online Course

+ 12.200 Course completed

+ 10.600 Graduated
Local Laboratories

129 Local Labs done

107 Provinces covered
Internships

approx. 2350 activated internships

approx. 1433 concluded internships
 The results
evidences
on occupation
Occupation (giugno 2017)

31 % were hired after the internship

out of them

approx 50% by the same enterprise of the internship

Meanwhile the national
reform of the CCIs
Content of the reform and the implementation decree
By 2015 (Law 124) deeply modified the Italian CCIs introducing new principles:
Help the enterprises also making also partnership with privates and public, playing in the open
market (just as priate)
Efficiency as a measurable value

By the 2016 implementation decree of this law introduced new functions for CCIs:
1. Career counseling
2. Placement and Employability (CiD)
3. Connection between Enterprises and Public Administrations (CiD)
4. New enterprises building and start up support (CiD)
5. Cultural heritage and tourism promotions (EiD- CiD)
6. Support to SMBs on foreign market (from Italy only) (EiD- CiD)
 Meanwhile
Industria 4.0 national plan
The last update
The new approach (presented by the Minister of Economic Development last
September the 19th) is based on the following points:

Industria 4.0 Plan is renamed Impresa 4.0 Plan

Therefore all the business sectors are targeted by the new Plan, from
agriculture, to manufacturing, to services, with a progressive introduction of I 4.0
technologies in the whole value chain (e.g. precision agriculture; energy, waste,
transport, logistics, retail, HORECA, health, education and culture smart
services, etc.)

A new fiscal package focused on the I 4.0 skills growth will be available from
2018 (as the existing one is mainly aimed to physical assets & software)
The National Industry 4.0 Network

CC: Competence Centers:

(Universities & stakeholders private & public funding)
Technological level

DIH: Digital Innovation Hubs: approx 80

(Business Associations & other stakeholders mainly
private funding)

Digital Enterprise Points: approx 80

(Chambers of Commerce public funding)
(Basics & awareness)

Number of bodies involved

Source: UNIONCAMERE PID Project

PID SERVICES: REquirement of Ministry of economic development

ACTIVITIES PID IH CC

Spread knowledge on industry 4.0 technologies

CCIs Mapping on companies digital maturity

MAIN SERVICES Training on basic competences
AND ACTIVITIES
Innovation hub and competence center
orienteering
Training on specific industry competence

General approach towards the digital

transformation organization, technology transfer
center and the competence center

Training through production lines demonstration

Development of industrial projects and
experimental development
PID Services for companies

INFORMATION
MENTORING
SERVICES FOR
SME

SUPPORT FOR
COMPANIES
TECHNOLOGY
INVESTMENTS

COMPANIES
TRAINING
DIGITAL
PROMOTER DIGITAL MATURITY
ASSESSMENT
44
Thanks