PATMAI BUSINESS PLAN

Name of Business: PATMAI

Address: Downtown, Dasmarinas City, Cavite

Owner: Ma.Patricia A. Matias

Address: B26 L14Ranger St. Satellite Homes 3, San Jose, Dasmarinas city Cavite

Tel: (046)4892836

Date prepared: Oct 7, 2010

The PATMAI in a kiosk dealing w/ the selling of siomai in different kiosk and tastes

Executive Summary
The PATMAI will be specialize in selling siomai both fried and steamed. The PATMAI siomai
can be be pork, beef, fish, chicken and sharkfin. The PATMAIproducts will be coming from the
manufacturer of siomai and the like.
The PATMAI will also offer rice and drinks in affordable prize. Our product can be sold in
siomai alone or a combination of rice and siomai.
The PATMAI will focus on two market:
The Daily Commuter- someone travelling to/from work and school, out shopping,
delivering goods & services or just out for a drive.
The Captive consumer- someone who is in a restricted environment that does not allow
convenient departure and return while searching for snack or where snacks are an integral
part of the environment
The proposed business location for PATMAI store will be in downtown of Dasmarinas, Cavite.
The said location will penetrate the commuter and captive consumer markets.
The PATMAI sales strategy includes hiring employees who genuinely enjoying their jobs. I will
continually assess all aspects of the business and interact with our customers personally,
evaluating food choices for popularity and keeping favorites always
The PATMAI objectives is to operate and grow at a profitable rate through sound economic
decisions at the same time providing the customers the food in a convenient and efficient time
The key to success of PATMAI are:
1) The visibility, traffic pattern and convenient access of its locations
2) The cheerful, skilled and well trained friendliest servers.
3) The affordability of the products to consumers either students, workers and others.
4) Positive image and word-of-mouth advertising
5) The store will be visually attractive, clean, fast and efficient operations
THE PRODUCT:
LABONGAN Products will offer an innovation of siomai and lumpia that is made up of
Bamboo Shoot or labong which is a healthier version of it.
In the Philippines, bamboo shoots known locally as labong is always part of the Filipino
cuisine known as paklay and ginatan. Fresh bamboo shoots have a crisp, crunchy taste and
sweet flavor. In Southeast Asia, they are mostly used in soups, snacks, hot curries, spicy stir-fries,
salads, pickles, and spring rolls. Studies have found bamboo shoots not only rich in vitamins and
minerals but also have numerous health benefits. Labong contains vitamins A, B, E, dietary fiber,
phytosterols, thiamine, niacin, proteins, carbohydrates, pantothenic acids, and other nutrients. It
also contains minerals such as iron, zinc, potassium, magnesium, manganese, phosphorus,
potassium, and copper. It also contains antibacterial, antiviral, antimicrobial, and anti-
inflammatory properties, which relieves inflammation and pain. It also contains a great amount of
antioxidants, which can help the body to fight free radicals that can cause harm to the body.
Consumption of bamboo shoots can reduce blood sugar levels, control cholesterol levels,
prevent stroke, cardiovascular diseases, and heart diseases, increase metabolism, prevents anemia,
cancer, rheumatic arthritis, and other illnesses. It can also boost the immune system, improves the
respiratory system.
SIOMAlabong will be sold in four pieces per stick per variety with or without rice in a
Styrofoam w/ its unique home made sweet chili sauce
As the customer ordered that will be the time the siomai will fry except for the steamed. The
steamed siomai will keep hot in the steamer.
Each customer will pay first as they order and numbered the receipt given by cashier in order to
serve the first one
MARKETING PLAN:
The business locational of PATMAI is near the church, school, market, business establishment
and municipal hall. So targeted buyers are the students, workers and others passers-by.
Through flyers and word of the mouth the PATMAI will be well known to the targeted buyers.
The affordable prize to every customer will attracted them added the delicious taste of siomai w/
sweet chili sauce and the flavoured rice
Pricing:
Siomai w/ rice Siomai w/o rice
Beef (4pcs) P.35 P.25
Pork (4pcs) P.35 P.25
Sharksfin (4pcs) P.35 P.25
Spicy fish (4pcs) P.35 P.25
Distilled water P. 10
Iced Tea :
12oz- P. 10
16oz- P.15

Organizational Plan
The PATMAI is a food retailer. The PATMAIs uses a system of food service kiosk to provide a
cheap and delicious and efficient way
The PATMAI is a sale proprietorship of Ma. Patricia A. Matias
All funds are raised by herself. Majority of the funds will be used to pay rent, to buy equipment/
appliances and provide capital for six months of operating expenses

Operating Plan
The PATMAI will be personally managed/ supervise directedly by the owner. The employees
were the one responsible on maintenance of the store, selling cooking the products.
Machinery/ Equipment needed were:
1 chest freezer
1 up right streamer
1 glass storage cabinet
1 big rice cooker
1 deep fryer
1 gas stove
1 cash register
Other materials needed Table napkins
Cash register paper
Paper plate Plastic bags for take out
Styrofoam Garage bags
Sticks Garage cans
Plastic cups w/ cover

Financial Plan
Capital P 250,000
Rent: p.7000/ month per 3 weeks P 21,000
Machinery/Equipment 48,000
Other materials needed 18,000
Identity/Logos/Flyers 5,000 P92,000
Add:
4,000 pcs. Siomai 16,000
Can of cooking oil 1,500
Soy sauce 500
Garlic 60
Chili 50
Seasoning 100
Sugar 120 18,530
Add:
Salary of 4 employee for 3 months 24,000 P134,530

Capital P250,000
Less: Liabilities 134,530
Cash on hand P115,470

Pro Forma projected income Year1 Year2 Year3

For 4,000 pcs of siomai sold
4,000/4(pcs per stick)= 1000 stick
For 1,000 sticks, 350 for w/out rice
And 650 for w/ rice P. 22,750/ mo
Bottled water P. 500
Juice 2400 307,800 307,800 307,800

Pro Forma profit and loss Year1 Year2 Year3

Gross profit (Projected) 307,800 307,800 307,800
Less:
Operating Expenses 94,000 94,000 94,000
(Taxes, Cost of Materials, Etc)
Employee salary 72,000 72,000 72,000

Projected GP 307,800
Less:
Projected total expenses 166,000
Projected net Profit 141,800
RETURN OF INVESTMENT (ROI) IS AFTER 2 YEARS OF OPERATION