BUS 599 Assignment 1 Company Description and SWOT

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Assignment 1: Company Description and SWOT Analysis about Due

Week 3 and worth 100 points In this assignment, you will conduct a
SWOT (Strength, Weakness, Opportunity, and Threat) analysis for the
type of beverage you have selected, and for your company overall. As
you work on the assignment, consider why you have chosen one type of
non-alcoholic beverage over another and the reasons for that choice. As
you complete your SWOT analysis, be sure to include external factors
such as industry / market trends and competition, and internal factors
such as your capabilities or abilities to reach certain market segments.
Write a three to five (3-5) page paper, in which you: 1. Create your
revised NAB company name and explain its significance. 2. Develop
your revised companys Mission Statement and provide a rationale for
its components. Hints:Use the Statement of Mission template on pp.
72-73 on the course textbook: Successful Business Plan to aid your
development. Click here for help accessing a specific page number in
your eBook. Extracting appropriate information from the NAB
company portfolio, where applicable. You should fill in other required
items in the template using your personal preferences. Describe the
trends in the non-alcoholic beverage industry, especially the specific
type of beverage category you have chosen. Justify at least three (3)
reasons why you have chosen this type of non-alcoholic beverage.
Hints:Research and outline beverage industry trends. Consider the size
and growth rate of the industry overall and the specific beverage type
you have chosen. Use the worksheet in the course text (p. 88 |Past and
Future Growth of Your Industry) to help you project the future growth
rate. Consider the use of industry associations and search engines to find
reliable, recent data. Choose one (1) strategic position from the course
text (pp. 142143) that you believe is the best strategic position for your
company. Explain the approach you will use to implement this strategic
position in order to distinguish your beverage from other non-alcoholic
beverages. Provide an overview of your companys distribution
channels. Explain the manner in which your product will reach end
users. Provide a rationale for your chosen method. Hints:For
example, will you sell your beverage in grocery stores, restaurants, or
sports venues? If so, describe the types of resellers and distributors who
will sell to resellers and fulfill their orders. If you are attempting to sell
direct-to-consumers, such as online via a monthly subscription, how will
you manage warehousing / fulfillment / shipping? Outline at least three
(3) types of risks (including any regulatory risks) that your business
faces. Describe your companys plan to mitigate such risk. Hints:You
may refer to the types of risk listed in the course text (pp. 148149) as
well as any risks not listed in the text. Regulation weighs more heavily
on beverage and food businesses than many other types of companies, so
be certain to consider any regulatory risks your type of beverage faces.
For example, what kind of regulation and / or risks are you likely to face
if you make health claims about your beverage? Develop a SWOT
analysis for your NAB company using the SWOT matrix worksheet in
the course text (p. 153 |SWOT: Strengths / Weaknesses / Opportunities /
Threats) Hints:What are your companys likely strengths?
Have you chosen a beverage segment that is growing and lacks an
entrenched competitor? Are you in a niche market that has great
potential? What are the strengths that you and other team members bring
to your company? Do you or other team members have previous
experience in the food and beverage industry? Hints:What are your
companys likely weaknesses? Is the competition in your industry
segment entrenched? Is your own management team inexperienced?
Will it be challenging to actually produce your product and maintain
quality? Hints:What are your companys opportunities?
Does your segment have more demand than supply? Have larger
corporations stopped serving smaller or niche markets that you could
enter? Is a new market emerging because of demographics, immigration,
changing tastes? Hints:What are your companys threats? Is there a
clear market leader that will be hard and expensive to displace? Are
downward-pricing pressures in the segment making profit margins slim?
Are there little or no barriers-to-entry for new competitors; if you have a
novel idea that succeeds, can the competition easily enter your market?
If you have a global aspect to your company, do factors such as currency
fluctuations, political instability, offshoring or outsourcing pose threats?
Format your assignment according to these formatting requirements: 1.
Be typed, double spaced, using Times New Roman
font (size 12), with one-inch margins on all sides; references must
follow APA or school-specific format. Check with your professor for
any additional instructions. 2. Include a cover page containing the
title of the assignment, the students name, the professors name, the
course title, and the date. The cover page and the reference page are not
included in the required page length. 3. Cite the resources you have used
to complete the exercise.Note:There is no minimum requirement for the
number of resources used in the exercise. The specific course learning
outcomes associated with this assignment are: Analyze the role of a
company mission, vision, and objectives and the impact to business
strategy. Describe strategic planning techniques used to
formulate alternative strategies designed to achieve stated business
goals. Analyze the external and internal environment for
opportunities, threats, strengths, and weaknesses that impact the firms
competitiveness. Use technology and information resources to
research issues in strategic management. Write clearly and concisely
about strategic management using proper writing mechanics.
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BUS 599 Assignment 2 Marketing Plan
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Assignment 2: Marketing Plan Due Week 6 and worth 100 points This
assignment consists of two (2) sections: a marketing plan and sales
strategy, and a marketing budget. Note: You must submit both sections
as separate files for the completion of this assignment. For the first six
(6) months your company is in businessto give you time to perfect
your product and to learn from actual customersyou will start
marketing and selling in your own community, a radius of twenty-five
(25) miles from where you live. For most non-alcoholic beverages,
marketing (as opposed to the actual product itself) is key to success.
Cola drinks, for example, are fairly undifferentiated, as are many energy
drinks, juices, bottled water, and the like. Companies producing these
types of beverages differentiate themselves and attract market share
through marketing and brand awarenessboth of which are critical to
success. Section 1: Marketing Plan & Sales Strategy (MS Word or
equivalent) Write the three to five (3-5) page Marketing Plan & Sales
Strategy section of your business plan, in which you: 1. Define your
companys target market. a. Analyze the types of consumers who will be
drinking your beverage in demographic terms (i.e., age, education level,
income, gender, ethnic group, etc.). Support your analysis with actual
data on the size of the demographic groups in your local community
(nearby zip codes). b. Outline the demographic information for your
company specified on the worksheet in the course text (p. 107 |
Demographic Description). Hints: At American FactFinder
(http://census.gov), you will find demographic information on potential
consumers in your area. If you are selling through other businesses (such
as grocery stores), indicate the number of those businesses in your local
area. You will find information about such businesses in your local area
at County Business Patterns (http://www.census.gov/econ/cbp/). Check
Chapter 2 of Successful Business Plan for more research sources. 2.
Assess your companys market competition. a. Use the factors listed in
the course text graphic (p. 123 | Assess the Competition) to assess your
companys market competition. b. Defend your strategy to successfully
compete against market leaders in your segment. Hints: For example, in
the soft drink market, it is intimidating to try to compete against Coke
and Pepsi. Newcomers in mature markets typically must pursue niche
markets or even create new market categories, as Red Bull did with
energy drinks. c. Defend your plan to differentiate yourself from the
competition using the information detailed on the worksheet in the text
(p. 131 | Market Share Distribution). Hints: Every business faces
competition and the non-alcoholic beverage market is an especially
crowded market. 3. Clarify your companys message using the
information provided on the worksheet in the text (p. 160 | The Five
Fs). o Hints: Before you choose your marketing vehicles, you must
determine the message you want to convey through those vehicles. 4.
Identify the marketing vehicles you plan to use to build your companys
brand. Justify the key reasons why they will be effective. Provide
examples of other non-alcoholic beverage companies that use these
tactics effectively. o Hints: If you plan to use online marketing tactics,
refer to the worksheet in the text (p.171 | Online Marketing Tactics) to
aid your response. Remember that even if youre selling through grocery
stores you need to build your brand and social media is a major part of
that in regard to beverages. Some of the marketing tactics that beverage
companies use include: sampling in grocery stores, building a following
on social media, sponsoring events, exhibiting at trade shows attended
by retailers, and so on. You will use a combination of these tactics. For
example, if you decide to give out samples in grocery stores, promote
your sampling on your social media networks and those of the grocery
store. o Hints: If you are planning to distribute through resellers,
describe how you plan to reach them, for example, through industry
trade shows or by establishing your own sales force. For information on
trade shows, visit the Trade Show News Network
(http://www.tsnn.com). You can exhibit or network at these shows. 5.
Format your assignment according to these formatting requirements: a.
Cite the resources you have used to complete the exercise. Note: There
is no minimum requirement for the number of resources used in the
exercise. b. Be typed, double spaced, using Times New Roman font (size
12), with one-inch margins on all sides; references must follow APA or
school-specific format. Check with your professor for any additional
instructions. c. Include a cover page containing the title of the
assignment, the students name, the professors name, the course title,
and the date. The cover page and the reference page are not included in
the required page length. Section 2: Marketing Budget (MS Excel
worksheets template) Section 2 uses the Business Plan Financials MS
Excel template (see: Course Required Files in Week 1). Use the
Business Plan Financials Guide (see: Course Required Files in Week
1) to support your development of the Marketing Budget. 6. Complete
the Marketing Budget worksheet for your company. o Hints: The goal
of the marketing budget is to help you determine how much it will cost
you to reach your market and achieve your sales goals. Hints: When
filling out the Marketing Budget worksheet in the Excel spreadsheet: o
Begin in the current year and complete a marketing budget for the first
year of your business. The information you enter in the marketing
budget spreadsheet will flow through to your Income Statement in the
Business Plan Financials. o Leave the number at zero (0) for any
marketing vehicles you do not intend to use. o Remember that all
marketing activities involve costs. If social media represents a
significant portion of your marketing, assume you will have cost of
advertising and that should be reflected on your budget. Even if a social
media site charges nothing to use it, you will need to use company
resources to manage the site, pay someone to execute your social media
marketing campaigns, and will most likely pay for ads on that site. o Do
NOT leave the Marketing Budget blank, assuming you will not have
any marketing costs.
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BUS 599 Assignment 3 Part 1 Operation Technology and
Management Plan
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Assignment 3 Part 1: Operation, Technology, and Management Plan

Due Week 8 and worth 70 points Use the NAB Company Portfolio.
Write a three to six (3-6) page paper in which you provide the following
information below. Operations Plan (1 2 pages) Note: Remember to
assign a dollar amount to each operational cost you find, as you will
need these figures for your income statement and cash flow in Week 8.
1. Create an operations plan for your NAB company
using the template in the text as a guide (p. 214 | Operations Plan
Preparation Form ). Extract appropriate information from the NAB
Company portfolio, where applicable. Other required items in the
template should be filled in using your personal preferences. 2.
Provide a rationale for the competitive advantages
section using appropriate functional-level and business-level strategies
to explain the competitive advantages. Note: Much of the research
pertaining to the hints provided here can be found in the NAB company
portfolio. Hints: Consider whether you will rent or buy your
facilities or outsource production to an existing company. Hints: One
of your biggest expenses as a startup non-alcoholic beverage company
will be transitioning from a small batch prototype of your beverage to
production on a large scale. Research the equipment you will need (vats,
refrigerators, burners, ovens, bottling equipment, and so on), whether
you will rent or buy, how you will maintain and clean it, and so forth.
Consider how you will ensure quality control. What capacity do you
intend to reach? Hints: Deliberate your inventory control. Where do
your supplies come from and what is your turnaround time to produce
your beverage once you have received an order? Hints: Consider your
distribution method. Refer back to your notes for the SWOT analysis
assignment in Week 2 of class. Hints: How will you stay abreast of
new developments in your industry? What new products do you have in
development now, in addition to your flagship product? 3. Describe
your research and development activities and explain how they will
contribute to the company. Technology Plan (1 2 pages) 1. Create a
technology plan for your NAB company using the template in the text as
a guide (p. 227 | Technology Plan Preparation Form ). Extract
appropriate information from the NAB Company portfolio, where
applicable. Other required items in the template should be filled in using
your personal preferences. 2. Provide a rationale for the personnel
needs section by incorporating appropriate functional-level strategies.
Hints: Consider the type of technology your
company will use to conduct the following activities: manage personnel;
take, fulfill, and track orders; manage inventory; communicate with
customers and provide customer service; and produce your beverage.
Management & Organization (1 2 pages) 1. Create a management
plan for your NAB company using the template in the text as a guide (p.
248 | Management Plan Preparation Form ). Extract appropriate
information from the NAB Company portfolio, where applicable. Other
required items in the template should be filled in using your personal
preferences. 2. Using the flow charts on p. 242 as a guide, outline
your companys management hierarchy. Note: Charts or diagrams must
be imported / included in the MS Word document. 3. Provide a
rationale for the management structure and style section by
incorporating appropriate functional-level strategies. 4. Format your
assignment according to these formatting requirements: 1. Cite the
resources you have used to complete this exercise. Note: There is no
minimum requirement for the number of resources used in the exercise.
2. Be typed, double spaced, using Times New Roman
font (size 12), with one-inch margins on all sides; references must
follow APA or school-specific format. Check with your professor for
any additional instructions. 3. Include a cover page containing the
title of the assignment, the students name, the professors name, the
course title, and the date. The cover page and the reference page are not
included in the required page length. The specific course learning
outcomes associated with this assignment are: Create a plan to
implement a firms strategy and manage the change from current
operations. Describe strategic planning techniques used to
formulate alternative strategies designed to achieve stated business
goals. Use technology and information resources to
research issues in strategic management. Write clearly and concisely
about strategic management using proper writing mechanics.
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BUS 599 Assignment 3 Part 2 Business Plan Financials only
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Section 2: Business Plan Financials (MS Excel worksheets template) 1.

For year one, revise and submit the Income
Statement, Cash Flow Projections, and Balance Sheet sections from the
Business Plan Financials MS Excel template (see: Course Required
Files in Week 1). The specific course learning outcomes associated with
this assignment are: Describe strategic planning techniques used to
formulate alternative strategies designed to achieve stated business
goals. Create a plan to implement a firms strategy and
manage the change from current operations. Analyze strategies for
exerting the internal leadership needed to drive the implementation of
strategic initiatives and improve operating excellence. Use technology
and information resources to research issues in strategic management.
Write clearly and concisely about strategic
management using proper writing mechanics
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BUS 599 Assignment 4 Presentation
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Assignment 4: Presentation Due Week 9 and worth 70 points After you

have fleshed out your business plan you will have the information you
will need for a slide presentation (e.g., PowerPoint). This 12-slide
presentation conveys the most important aspects of your business in a
short time. More sophisticated investors, such as angel investors and
venture capitalists, will typically not look at your written business plan
until they have seen your slide presentation. Presentation (MS
PowerPoint or equivalent) 1. Create a 12-slide presentation. Follow
the outline on pp. 343346 for the critical slides of your presentation and
their placement. Hints: Include the highlights of your elevator pitch,
which shows that you understand your business. The elevator pitch is a
concise description of your companyits product, market, competitive
advantages, and so on. Whether pitching your business to an investor or
describing it to a potential connection at a networking event, you need to
be able explain your business succinctly to someone in the amount of
time it would take to ride up a few floors in an elevator. Use the
worksheet in the text (p. 362 | Your Elevator Pitch) to develop your
elevator pitch. Hints: You must limit your presentation to twelve
(12) slides. You do not want to overwhelm your audience with too many
slides or bore them with information they already know. 2. Cite three
(3) resources you have used to complete the exercise. Citations and
references must follow APA format. The reference page is not included
in the required page length The specific course learning outcomes
associated with this assignment are: Describe strategic planning
techniques used to formulate alternative strategies designed to achieve
stated business goals. Create a plan to implement a firms strategy
and manage the change from current operations. Analyze strategies for
exerting the internal leadership needed to drive the implementation of
strategic initiatives and improve operating excellence. Use technology
and information resources to research issues in strategic management.
Write clearly and concisely about strategic
management using proper writing mechanics.
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BUS 599 Assignment 5 Business Plan Final
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Assignment 5: Business Plan Final Due Week 10 and worth 150 points
This assignment consists of two (2) sections: your final business plan
and your business plan financials. Note: You must submit both sections
as separate files for the completion of this assignment. You have
completed all of the necessary sections of your business plan and will
now create a final draft. Use any / all feedback you have received to
polish your plan to the point that you could confidently show it to
investors and potential partners or customers. Refer to the Outline of a
Business Plan, beginning on p. 399 of the course text. Not all businesses
will include all of these components in this order, but use the outline as a
guide. Specifically your plan will not require the Development,
Milestones, and Exit Plan section of the business plan. Section 1:
Business Plan (MS Word or equivalent) Construct a ten to thirty (10-30)
page business plan. Note: Twenty (20) pages are sufficient for most
businesses. 1. Write a one to three (13) page executive summary
for your business plan, in which you justify: 1. A clear and concise
business concept. 2. A thoroughly planned business concept. 3. A
capable management structure. 4. A clear-cut market need. 5. Significant
competitive advantages for your business. 6. Realistic financial
projections. 7. That investors have an excellent chance to make
money. 8. A realistic and developed exit plan. Note: Read
Chapters 4 and 18 of the course text: Successful Business Plan . Use the
plan preparation worksheets on pp. 5861 and the sample executive
summaries on pp. 6266 to help guide you, choose to write either a
synopsis summary or a narrative summary, and include highlights from
the each section of your business plan. 1. Combine all of the sections
stated below and revise your initial business plan draft, which you
submitted in Week 8, based on feedback you have received. Executive
Summary Company Description (Assignment 1) Industry
Analysis and Trends ( Assignment 1 ) Target Market (
Assignment 2 ) Competition ( Assignment 2 ) Strategic
Position & Risk Assessment ( Assignment 1 ) Marketing Plan & Sales
Strategy ( Assignment 2 ) Operations Plan ( Assignment 3 Part 1 )
Technology Plan ( Assignment 3 Part 1 )
Management & Organization ( Assignment 3 Part 1
) Ethics & Social Responsibility ( Assignment 3 Part
2) The Financials ( Week 7 Discussion ) The
Financials and the Management descriptionmust spark enough interest
to convince a reader to continue. Enhance the two (2) mentioned
sections to appropriately engage the reader. Hints: The financial section
of your business plan will be derived from the previously completed
financial worksheets. Format your assignment according to these
formatting requirements: Cite the resources you have used to
complete the exercise. Note: There is no minimum requirement for the
number of resources used in the exercise. Be typed, double spaced,
using Times New Roman font (size 12), with one-inch margins on all
sides; references must follow APA or school-specific format. Check
with your professor for any additional instructions. Include a cover
page containing the title of the assignment, the students name, the
professors name, the course title, and the date. The cover page and the
reference page are not included in the required page length. Section 2:
Business Plan Financials (MS Excel worksheets bundled with course
textbook) 1. For year one, submit a revised Income Statement,
Cash Flow Projection, and Balance Sheet from the Business Plan
Financials Excel template based on your feedback from Project
Deliverable 4: Business Plan Draft . The specific course learning
outcomes associated with this assignment are: Describe strategic
planning techniques used to formulate alternative strategies designed to
achieve stated business goals. Create a plan to implement a firms
strategy and manage the change from current operations. Analyze
strategies for exerting the internal leadership needed to drive the
implementation of strategic initiatives and improve operating excellence.
Use technology and information resources to
research issues in strategic management. Write clearly and concisely
about strategic management using proper writing mechanic
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BUS 599 Week 1 Discussion
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Create your NAB company name and explain its significance. Develop
your companys Mission Statement and provide a rationale for its
components.
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BUS 599 Week 1to11 All Discussion Questions
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Create your NAB company name and explain its significance. Develop
your companys Mission Statement and provide a rationale for its
components. Suppose Honest Tea has hired you as a consultant to
evaluate the completeness of their strategy for future growth. Base your
evaluation on the provided SWOT analysis. Week 3: There are two (2)
very different target markets and sales forces discussed in the videos.
Identify some of the key differences between the organizations sales
forces and target markets. Explain the value of developing a sales force
based on the target market. Use examples from each video to support
your response. A Rotten Apple?" Please respond to the following:
Watch the following 2013 Bloombergs video:
https://youtu.be/glnTz5HD05U Based on the video, fast forward to
current day and give your opinion on whether or not Apples product
strategy should change given its current rate of success and potential
competing companies (i.e. Samsung, etc.) operating within their market.
Provide a rationale for your response. For reference, review the
supplemental article titled, "Competitve Strategy", which discusses
Michael Porters Five Forces. Week 5: "Smooth Operator" Elaborate
your own definition of production operations management, including
manufacturing and service operations. Then, assess the implication of
technology in your definition. Lastly, appraise the impact of your
previous responses to your Operations, Technology, and Management
Plan development. Week 6: "Thirsty for the Triple Bottom Line"
Evaluate Seth Goldmans leadership performance on the concept of the
Triple Bottom Line using at least two (2) examples from both
resources (at least four [4] total examples) to support your evaluation.
Week 7: Use the NAB Company Portfolio (see: Course Required Files
in Week 1) for reference. Provide the following information below. 1.
For year one of your NAB companys Business
Plan, complete the Income Statement, Cash Flow Projections, and
Balance Sheet sections from the Business Plan Financials MS Excel
template (see: Course Required Files in Week 1). Note: Attach the MS
Excel worksheet to the discussion thread. o Hints: Your marketing
costs should already be included as you created your Marketing Budget
in Week 4 and those will be filled in automatically. o Hints: Use the
figures you arrived at in the operations and technology sections of your
plan to help fill out your financial forms. o Hints: Work through the
worksheets in order. The excel worksheets will automatically enter the
numbers into your Income Statement. **See Attachment 1. Develop
the following financial sections of your NAB Companys Business Plan.
Note: Attach the MS Word document to the discussion thread. "Mission
Possible" Describe how an organizations mission statement
and values are supported by specific aspects in the marketing,
operations, technology, management, and social responsibility sections
of a business plan. In a real life situation, feedback from your business
plan development team can be extremely valuable. Explain the value of
receiving feedback from your team (your instructor and fellow
students) on the various sections of your non-alcoholic beverage (NAB)
business plan while you work towards making necessary revisions.
Week 9: Pitch Perfect Rank the given factors in order of importance
when developing an elevator speech, and provide a rationale for your
response. Week 10 "I Have a Plan" Per the text, planning isnt just what
you do to go into business; its what you have to do to stay in business.
Speculate on the planning mechanism(s) that you believe would work
well for your NAB business if implemented properly. Provide a rationale
for your response. Week 11: "Stronger Than Yesterday" Suppose you
were invited to join a team in charge of developing an organizations
Business Plan. Explain the strengths that you personally would bring to
the team. Provide a rationale for your response.
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BUS 599 Week 2 Discussion Growing Honest Tea
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Suppose Honest Tea has hired you as a consultant to evaluate the

completeness of their strategy for future growth. Base your evaluation
on the provided SWOT analysis.
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BUS 599 Week 3DiscussionOverall Rating
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Week 3: There are two (2) very different target markets and sales forces
discussed in the videos. Identify some of the key differences between the
organizations sales forces and target markets. Explain the value of
developing a sales force based on the target market. Use examples from
each video to support your response.
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BUS 599 Week 4 Discussion A Rotten Apple
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A Rotten Apple?" Please respond to the following: Watch the following

2013 Bloombergs video: https://youtu.be/glnTz5HD05U Based on the
video, fast forward to current day and give your opinion on whether or
not Apples product strategy should change given its current rate of
success and potential competing companies (i.e. Samsung, etc.)
operating within their market. Provide a rationale for your response. For
reference, review the supplemental article titled, "Competitve Strategy",
which discusses Michael Porters Five Forces.
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BUS 599 Week 5 DiscussionSmooth Operator
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Week 5: "Smooth Operator" Elaborate your own definition of

production operations management, including manufacturing and service
operations. Then, assess the implication of technology in your definition.
Lastly, appraise the impact of your previous responses to your
Operations, Technology, and Management Plan development.
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BUS 599 Week 6 DiscussionThirsty for the Triple Bottom Line
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Week 6: "Thirsty for the Triple Bottom Line" Evaluate Seth Goldmans
leadership performance on the concept of the Triple Bottom Line
using at least two (2) examples from both resources (at least four [4]
total examples) to support your evaluation.
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BUS 599 Week 7 DiscussionNAB Company Portfolio
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Week 7: Use the NAB Company Portfolio (see: Course Required Files
in Week 1) for reference. Provide the following information below. 1.
For year one of your NAB companys Business
Plan, complete the Income Statement, Cash Flow Projections, and
Balance Sheet sections from the Business Plan Financials MS Excel
template (see: Course Required Files in Week 1). Note: Attach the MS
Excel worksheet to the discussion thread. o Hints: Your marketing
costs should already be included as you created your Marketing Budget
in Week 4 and those will be filled in automatically. o Hints: Use the
figures you arrived at in the operations and technology sections of your
plan to help fill out your financial forms. o Hints: Work through the
worksheets in order. The excel worksheets will automatically enter the
numbers into your Income Statement. **See Attachment 1. Develop
the following financial sections of your NAB Companys Business Plan.
Note: Attach the MS Word document to the discussion thread.
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BUS 599 Week 8 DiscussionMission Possible
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"Mission Possible" Describe how an organizations mission statement

and values are supported by specific aspects in the marketing,
operations, technology, management, and social responsibility sections
of a business plan. In a real life situation, feedback from your business
plan development team can be extremely valuable. Explain the value of
receiving feedback from your team (your instructor and fellow
students) on the various sections of your non-alcoholic beverage (NAB)
business plan while you work towards making necessary revisions.
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BUS 599 Week 9 DiscussionPitch Perfect
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Week 9: Pitch Perfect Rank the given factors in order of importance

when developing an elevator speech, and provide a rationale for your
response.
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BUS 599 Week 10 DiscussionI Have a Plan
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Week 10 "I Have a Plan" Per the text, planning isnt just what you do to
go into business; its what you have to do to stay in business. Speculate
on the planning mechanism(s) that you believe would work well for your
NAB business if implemented properly. Provide a rationale for your
response.
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BUS 599 Week 11 DiscussionStronger Than Yesterday
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Week 11: "Stronger Than Yesterday" Suppose you were invited to join a
team in charge of developing an organizations Business Plan. Explain
the strengths that you personally would bring to the team. Provide a
rationale for your response.

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