157050592011

A
COMPREHENSIVE PROJECT REPORT

ON
A FEASIBILITY STUDY ON VENTURING INTO HERBAL FOOD AND
AYURVEDIC SUPPLEMENTS
Submitted to
C.K.SHAH VIJAPURWALA INSTITUTE OF MANAGEMENT
IN PARTIAL FULFILLMENT OF THE
REQUIRMENT OF THE AWARED FOR THE DEGREE OF
MASTER OF BUSINESS ADMINISTRATION
IN
Gujarat Technological University
UNDER THE GUIDANCE OF
Faculty Guide
Mr. Prakash Patel
(Asst. Professor)
Submitted by
Dhanesh Chokshi Shreyansh Raval
Batch: 2015 - 2017 Batch: 2015 - 2017
Enrollment No: 157050592011 Enrollment No: 157050592103
M.B.A SEMESTER III
C.K.SHAH VIJAPURWALA INSTITUTE OF MANAGEMENT
M.B.A PROGRAMME
Affiliated to Gujarat Technological University
Ahmadabad
2016-17
1
PREFACE
As a new paradigm based on proper integration of formal teaching and actual

practice, this Grand Project has been introduced under the Degree of Master of
Business Administration (M.B.A) to get a feel of actual Business Environment.
To bridge the gap between theory & practice and to cultivate proper temperament
and generate much needed morale i.e. to help the students to identify their strong
and weak points in the following and appreciating various organizational activities.
So that appropriate measures can be taken at an earliest time.
We undertook this Grand Project. This report presents the workings, findings and
recommendations from the study of "A FEASIBILITY STUDY ON VENTURING
HERBAL FOODS & AYURVDEIC SUPPLEMENTS"
Generally it is seen a theoretically perfect person becomes tied when he comes

across the practical hazard and is unable to overcome them successfully. This takes
him away from the goal. Looking to this entire practical training is must and being an
MBA student we are well aware of the importance of undergoing a practical training
in an organization.
2
ACKNOWLEDGMENT
We sincerely express our gratitude towards Mr. Rajesh Khajuria, Director of C. K.

Shah Vijapurwala Institute of management studies who help us for allowing doing
Feasibility on Comprehensive study. I am also very thanking to the entire professor
and other staff members for their co-operation and help. More ever, we are thanks
full to Faculty Guide Mr. Prakash Patel, Assistant Professor of C. K. Shah
Vijapurwala Institute of management.
3
DECLARATION
We Dhanesh Chokshi and Shreyansh Raval, hereby declare that the report for
Comprehensive project entitled A FEASIBILITY STUDY ON VENTURING INTO
HERBAL FOOD AND AYURVEDIC SUPPLEMENTS is a result of our own work
and our indebtedness to other work publications, reference, if any have been duly
acknowledgment.
Place: Vadodara
Date:
Shreyansh Raval Dhanesh Chokshi
(157050592103) (157050592011)
4
Table of Contents
Chapter PARTICULARS PAGE

No. NO.
1 Introduction 9
1.1 Herbal Foods
1.2 Ayurveda
1.3 Ayurveda Today
2 Literature Review 7
2.1 Literature Review On Herbal Foods
2.2 Ayurveda & Cancer Management
3 Research Methodology 16
3.1 Research Objective
3.2 Research Design
3.3 Research Approach
3.4 Data Collection
4 Feasibility Study 27
4.1 Marketing Feasibility
4.1.1 Marketing Potential
4.1.1.1 Global Herbal Market
4.1.1.2 Indian Herbal Market
4.1.1.3 Key Growth Drives
4.1.1.4 Gujarat- Major Pharma Hub
4.1.1.5 Shift Towards Ayurvedic Medicines
4.1.2 Demand Determination
4.1.2.1 Facts & Figures Of Several Dieses In India
4.1.3 Chikangunya & Dengue Effect In India 2016
4.1.3.1 Compare & Contrast
4.1.4 Major Players Of Ayurvedic Industry
4.1.5 Marketing Mix
4.2 Operational Feasibility
4.2.1 Organization Chart
5
4.2.2 Selection Of Place Factor Rating Method
4.2.3 Types Of Machinery
4.2.4 Processing Of Different Types Of Juice
4.2.5 Process Of Papaya Leaves Tablet
4.2.6 Process Of Karriyatu Churna
4.2.7 Approavals Required For Legal Agreements
4.3 Human Resource Feasibility
4.3.1 Human Resource Requirement Schedule
4.4 Financial Feasibility
4.4.1 Financial Outlay
4.4.2 Raw Material (Per Month)
4.4.3 Other Expenses (Per Month)
4.4.4 Total Recurring Expenses (Per Month)
5 5.1 Major Findings 75
5.2 Limitation Of The Study
5.3 Future Research
Refrences 77
Annexture 78
6
Table of content
Sr No. Particular Page No.
1 Growth Rates Of Ayurvedic Industry 15
2 Major Players Of Ayurvedic Industry 38
3 Product Profile 44
4 Price Of The Product 48
5 Introduction Of Startup 49
6 Implementation Schedule 49
7 Selection Of Place Factor Rating Method 49
8 Human Resource Requirement Schedule 63
9 Plant & Machinery (Annexure Quotation 2) 65
10 Other Expenses 66
11 Total Recurring Expenses 67
12 Sales Production Forecasting 68
7
CHAPER 1
INTRODUCTION
1.1 HERBAL FOODS
Plants have been used for medicinal purposes for thousands of years. All major
cultures including Native American, European, South American, Asian, and African
cultures have used botanicals for healing purposes. As an example, saw palmetto
was used for urinary symptoms in men from Egypt in the 15th century BC.
Hippocrates documented the use of St. John's wort for mood ailments in the 5th
century BC. The Inner Classic of the Yellow Emperor around 100 BC describes
complex traditional Chinese herbs. Herbal medicines flourished in Europe in the 17th
century, then showed a decline with the Scientific Revolution. European immigrants
brought to North America their own herbal medicine traditions as well as acquiring
many from Native Americans. Two-thirds of entries in the first edition of the United
States Pharmacopoeia (USP) published in 1820 were botanical substances. After
about 1920, standardized pharmaceutical drugs increasingly replaced herbal
therapies in the United States. Synthetic drugs were found to have larger
pharmacologic effects and greater profitability1.
In the United States, in response to increased public interest and use of

complementary and alternative medicines, Congress established the National
Institutes of Health (NIH) Office of Alternative Medicine (OAM) in 1992. The NIH
Office of Dietary Supplements was created in 1994 to conduct and coordinate
research in herbs and supplements. In 1998, the NIH OAM was upgraded to the
National Center for Complementary and Integrative Health (NCCIH). NCCIH has
prioritized evaluating mechanisms, efficacy, and safety of botanical medicines
through basic science studies, clinical research, and the establishment of dedicated
botanical research centers.
1
Overview of herbal medicine and dietary supplements. (n.d.). Retrieved March 03, 2017, from
http://www.uptodate.com/contents/topic.do?topicKey=PC%2F1392
8
A list of commonly used herbs and supplements is provided below with links to more
information about use, efficacy, and safety, elsewhere in Up-to-date and from the US
National Library of Medicine (NLM) and the European Medicines Agency (EMA)
websites. General concerns about quality and safety are reviewed below. (See
'Commonly used herbs and supplements' below and 'Quality and efficacy' below and
'Safety' below.)
1.2 AYURVEDA
Ayurveda, or Ayurveda medicine, is a healthy-lifestyle system that people in India

have used for more than 5,000 years. Ayurveda emphasizes good health and
prevention and treatment of illness through lifestyle practices (such as massage,
meditation, yoga, and dietary changes) and the use of herbal remedies. Ayurveda
medicine is holistic, which means viewing the body and mind as a whole. Ayurveda
not only treats a person's physical complaints, but it also changes lifestyle practices
to help maintain or improve health2.
According to Ayurveda, the five elements of nature (space, air, fire, water, earth)
combine in the body as three components (doshas) known as Vatta, Pitta, and
Kapha. These doshas relate closely to the basic elements of nature and to specific
functions of the body. A balance of these doshas is thought to be required for optimal
health. Air and space represent Vatta. Vatta controls muscle and joint movement,
breathing, and heartbeat. Also, Vatta controls anxiety, fear, pain, and other functions
of the nervous system. Fire and water represent Pitta, which is thought to control
such bodily functions as digestion, metabolism, intelligence, and skin color. Pitta
governs the emotions of anger, hate, and jealousy. Earth and water represent Kapha.
The physical structure of the body and the immune system are governed by Kapha.
Emotional responses thought to be controlled by Kapha include calmness,
forgiveness, love, and greed. The dishes, which are determined at the time of
conception, also relate to an individual's physical makeup and personality. A person
with a Vatta makeup tends to have a small, thin build. The Pitta body style is more
2
Ayurveda - Topic Overview. (n.d.). Retrieved March 04, 2017, from
http://www.webmd.com/balance/tc/ayurveda-topic-overview#1
9
of a medium, muscular build. The Kapha appearance is usually bigger and well-
developed. Most people are considered to have a combination of doshas, with one
type usually being predominant
In ayurvedic medicine, it is thought that if an imbalance occurs in any of the three

doshas, illness results. Ayurvedic medicine treats illness in many ways, including
dietary changes, herbal remedies, and exercise. According to the ayurvedic
philosophy, you can also use yoga, meditation, or counseling to treat disease.
Brief history up to India's independence
The origin of Ayurveda traces back to Vedas: the oldest existing body of knowledge.
Through all these 5000 years, in spite of all the negative attitude and rather killer
instinct of the foreign invasions and equally worse neglect from our own government
in the recent past, this very old traditional medical system of India has survived
through ages fulfilling the mission of helping the ailing population through the ways
of nature. The history of Ayurveda lies spread over 50 centuries and can be
categorized into 4 periods3.
1. The Vedic Period
2. The Samhita Period
3. The Revival Period
4. The Present Period
Ayurveda is believed to be the Upveda of Atharva Veda. There are about 160 hymns
about medicines in the Atharva Veda. The knowledge of life scattered in these Vedas
were collected and comprehended in the form of principles by great Acharyas like
Charak, Susruth and Vagbhata during the Samhitha period, and these are still
considered to be the bible for the Ayurveda people. In early days the science was
learned in an individual manner in the Traditional Gurukula Sampraday (i.e. Teacher
to student method.) from Guru to Shishya or from father to son. Each tradition had
3
10
their own special techniques and formulae, which were unknown to the rest of the
world. Lot of eminent physicians were there and they were known by the family
name. The Ashtavaidya tradition of Kerala is the best example. The only problem
with this traditional knowledge treasure was that they never shared this knowledge
with anyone else. This individualized education system slowly was institutionalized
and history says that as back as 2nd Century B.C, medical students from different
parts of the world used to come to the ancient University of Takshila to learn
Ayurveda. All the specialties of Ayurveda were developed and full-fledged surgery
was practiced. From second to 7th Century A.D, University of Nalanda also attracted
foreign medical students mainly from Japan, China etc. This can be called as the
revival period of Ayurveda where lots of research works were done in metallic and
mineral drugs and their de-toxification. In 2nd Century A.D, Nagarjuna had
conducted many researches on Rasa Medicines.
By the spread of Buddhism in India, the decline of Ayurveda started. Surgery and
Panchakarma practices were banned in the name of Ahimsa. Later with the Mughal
invasion, Ayurveda faced a major setback and lots of literatures and ancient books
were destroyed by the Mughal invaders. Many valuable traditions we lost that time
could never be regained. Then with the British regime, the decline was full and the
seed was sowed for the growth of the modern medicine in India. Most of the
provincial governments did not support the traditional Ayurveda practices and this
added to the decline of Ayurveda. By the 18th Century, the status of Ayurveda
showed some signs of improvements with some provincial rulers showing some
interest to promote Ayurveda. In 1827, the first Ayurveda course was started in India
in the Government Sanskrit College Calcutta. The British discontinued this after 6
years. Later by the beginning of 20th Century, many Ayurveda colleges were
established in India under the patronage of some provincial Maharajas. The
Maharajas of Travancore, Cochin, Jamnagar, and Mysore etc. were very keen in
promoting the Ayurveda and the colleges established during those days are still
considered to be the best. Gulab Kuverba Ayurveda College, Jamnagar, Tilak
Ayurveda Mahavidyalaya, Pune, The old Maharajas College, Travancore which is
11
the present Government Ayurveda College, Trivandrum, Ayurveda College, and
Kottakkal are examples4.
In spite of all these single attempts were made by some British people as back as
1829 for understanding Ayurveda. Mr. H.H. Wilson followed by Sir W.Jobes and
H.T.Colebroks did some academic work to bring Ayurveda to the West through their
paper on the medical and surgical sciences of the Hindus in 1823. Another good
work was done by Mr.J.R.Royle on the antiquity and independent origin of Hindu
medicine 1837. Mr.T.A.Wise published the first ever-comprehensive treatise of
Indian medicine in any foreign language in 1845, but unfortunately, this went
unnoticed by the Western world and nobody took interest to take it further. The
Westerners interest in Ayurveda seemed to lie dormant for the next 60 years after
this and in 1907 Mr.A.F.H. Horne published his studies in medicines of ancient
Indiapart 19 Osteology). This was followed by the publication of the series of
scholarly works, both criticizing and appreciating the Ayurvedic medicines system
under the title of Studies in ancient Indian Medicine in the journal of Royal Asiatic
Society from 1906 to 1910. The British people's interest in Ayurvedic system was
very superficial and mostly confined to the commercial potential of the Indian
medicinal plants, and to a limited extent, the pharmacy-dynamics of the valuable
plant tradition of India. In 19th Century lot of books were published in this subject
namely
1. Catalog of Indian Medicinal plants by John Fleming in 1810
2. Indegenous drugs of India by K.L. Dey in 1867
3. Supplement to pharmacopoeia of India by Moodeer Sheriff 1865
4. Materia Medica of Hindus by U.C.Dutta in 1877. Etc.
4
12
In a later stage during the pre-independence era, the Indian National Congress tried
to promote the integrity of this science. In 1907, a professional group of indigenous
practitioners established the All India Ayurved Maha Sammelan. In 1916, 11
members of the Imperial Legislative Council, led by Pandit Madan Mohan Malavya,
Sir Surendranatha Banerjee and Sir Gangadhar Chithnavis pressed the then Director
General of Indian Medical Services to accept the resolution for conducting an
investigation into possibility of placing the ancient and indigenous system of
medicines on a scientific basis and increasing their usefulness. In 1920, INC passed
a resolution demanding the government patronage for Ayurveda. Following this, the
provincial Governments started promoting Ayurveda.
By this time, outside India also, Ceylon and Burma had started moving in the same
direction to promote the integrity of this Indigenous System of Medicine. In 1926, the
Ceylon government formed a committee of indigenous medicine and Burma followed
in 1928. In 1948, Govt of India set up a Bhore Committee, which proposed the
creation of a department of history of medicine in the medical colleges of India.
Later different central government committees were formed and they all made lots
of recommendations for the uplift of the Ayurveda sector, but very little follow-ups
were done. The period from 1925 to1950 is considered as the golden era for
Ayurveda in the modern age. Lot of academic works were done, many books were
written, and seminars and symposia were held. The works of Pandit Gananath Sen,
Acharya Yadvji Thrikamji, Pandit Ramraksha Pathak etc.
13
1.3 AYURVEDA TODAY
Ayurveda is passing through a crucial stage in its history of 5000 years in the last
decade. The immense commercial potential of the science and its three dimensional
wholes tic approach towards health in the physical, mental and spiritual plane -
attracted the highly stressed Western population who have reached the saturation
point of emotional, physical and moral insecurity. Ayurveda, which was struggling to
keep pace with the growing craze of its own people for Westernization, resurrected
in the West as a new incarnation as what we call WESTERN AYURVEDA. The
science went global in a colorful way, thanks to the marketing skills of Dr. Deepak
Chopra and Maharishi Mahesh Yogi! Concept of Ayurvedic packages was born.
Panchakarma" parlors made money than beauty parlors in the West! People from
the West started coming to India in search of Ayurvedic detoxification in cheaper
rates and another new concept was born in India - the Ayurvedic Tourism! Especially
in Kerala this is a highly profit making business. Recently, Government started
paying more attention to Ayurveda, not because of its immense healing powers, but
for its tourist potential. Today the promotion and gradation of Ayurveda practice is
done not by the health sector but by the tourism sector. Ayurveda Clinics gave way
to the Ayurveda Centers attached to star hotels and the government has a policy and
guidelines to certify these Centres with Green Leafs and Olive leaves! Thus even in
a highly educated state of Kerala, which can be called as the cradle of authentic
Ayurveda practices, this great science has got degraded as a massage system. The
Ayurvedic practitioners are yet to be treated at par with the modern medicine
counterparts5.
From time to time, both Central and the State Governments had a step motherly
attitude towards Ayurveda. The budgetary allowances for all the 6 major alternative
therapies under the Department of ISM come up to less than 2% of the total health
budget. The Ayurveda system as always has been discriminated here also! It is high
time that the governments both Central and State - with the ISM department and the
NGOs in Ayurveda sector sit together and draw up a clear strategy for the speedy
5
Retrieved March 4, 2017, from http://iaf-ngo.org/pdf/Globalisation%20of%20Ayurveda%20-
%20a%20global%20vision%20for%20next%20decade%20(No.1).pdf
14
execution of the various reform suggestions by different committees to bring forth
the Ayurveda science to the National Health care system and boost up the
commercial potential of the Ayurvedic medicines6.
Growth rates of Ayurvedic industry
Table 1- Growth Rates of Ayurvedic Industry
Growth Rate In Terms Of

Year
Percentage
1985-1991 12%
1991-1992 15%
1993-1998 15%
2002-2010 17%
2011-2015 15%
2016 18%
6
Retrieved March 4, 2017, from http://iaf-ngo.org/pdf/Globalisation%20of%20Ayurveda%20-
15
CHAPTER 2
LITERATURE REVIEW
2.1 Literature review on Herbal foods
Herbal drug interaction
Thai, 20047,Herbal medicine has been an essential component of oriental medicine

(OM), which has existed for over two thousand years, guided by principles of Yin
Yang, five elements, organs and meridians. Ernst and Pitter, 20028the herbal
medicines include dietary supplements that contain herbs either singly or in mixtures.
Also called botanicals, the same are plants or plants products used for their scents,
flavor and/or therapeutic properties.
Parmar (2005) 9Herbal drugs are readily available in the market from health food
stores without prescriptions and are widely used in India, China, and USA and all
over the world. Hu et al., 2005; Lambrecht et al., 200010The aforesaid medications
have gone in mainstream use and as the sales continue to rise, so do the concerns
about their interactions with prescription and over the counter drugs. Barnes et al.,
(2004); Tindle et al., (2005); Eisenberg et al., (1998)11.Over the past decade, there
has been an increased global interest in traditional systems of medicine and herbal
medicinal products. In part, this surge has been due to the rare or nonexistent access
to modern medicine in developing countries as well as the acceptance of herbal
medicines by large populations of people in affluent nations.
7
Thai(2004),Herbal Drug Interaction, Retrieved February 20, 2017, from Shodhganga,
http://shodhganga.inflibnet.ac.in/bitstream/10603/2314/11/11_part%201.pdfIn-line Citation :( et al., 2016)
8
Ernst and Pitter(2002), Herbal Drug Interaction, Retrieved February 20, 2017, from Shodhganga,
9
Parmar(2005) Herbal Drug Interaction, Retrieved February 20, 2017, from Shodhganga,
10
Hu et al., (2005); Lambrecht et al.,(2000) Herbal Drug Interaction, Retrieved February 20, 2017, from
Shodhganga, http://shodhganga.inflibnet.ac.in/bitstream/10603/2314/11/11_part%201.pdfIn-line Citation
:( et al., 2016)
11
Barnes et al., (2004); Tindle et al., (2005); Eisenberg et al., (1998), Herbal Drug Interaction, Retrieved
February 20, 2017, from
Shodhganga,http://shodhganga.inflibnet.ac.in/bitstream/10603/2314/11/11_part%201.pdfIn-line Citation :(
et al., 2016)
16
Khan (2006) 12in developed countries, complementary and alternative medicine
(CAM), are often used concomitantly with conventional medicine. (Izzo, 2005; Izzo,
2004; Brazier and Levine, 2003; Izzo and Ernst, 2001; Fugh-Berman, 2001;
Markowitz and DeVane, 2001; Williamson, 2003)13.A relevant safety prescription
medications. This issue is especially important with respect to drugs with narrow
therapeutic index, such as warfarin or digoxin or drugs used for chronic therapy such
as antidepressants and in sensitive patient populations such as older adults, the
chronically ill, and those with compromised immune systems (Izzo, 2004; Kaufman
et al., 2002)14.
(Kaufman et al., 2002)15 Recent examinations have indicated that as many as 16%
of prescription drug users consume herbal supplements. Klepser et al.,
(2000)16Moreover, fewer than 40% of patients disclose their herbal supplement
usage to health care providers and many physicians are unaware of the potential for
herbdrug interactions. Kaufman et al.,(2002)17This lack of information, combined
with the fact that herbal medicines are usually mixtures of more than 100 active
ingredients, obviously increases the likelihood of interactions. Herbal drug
interactions can results in unexpected concentration of therapeutic drug and lead to
the undesired effects. Parmar, (2005) 18Thus, contrary to the popular belief that
natural are safe; herbal medicines can cause significant toxic effects, drug
interactions and even morbidity or mortality.
12
Khan(2006),Herbal Drug Interaction, , Retrieved February 20, 2017, from Shodhganga,
http://shodhganga.inflibnet.ac.in/bitstream/10603/2314/11/11_part%201.pdfIn-line Citation :( et al., 2016
13
Izzo, (2005); Izzo, (2004); Brazier and Levine, (2003); Izzo and Ernst, (2001); Fugh-Berman, (2001); ,
Retrieved February 20, 2017, from Shodhganga,
http://shodhganga.inflibnet.ac.in/bitstream/10603/2314/11/11_part%201.pdfIn-line Citation :( et al.,
2016Markowitz and DeVane, (2001); Williamson, (2003),Herbal Drug Interaction,
14
Izzo, (2004); Kaufman et al., (2002),Herbal Drug Interaction, , Retrieved February 20, 2017, from
:( et al., 2016
15
(Kaufman et al., 2002),Herbal Drug Interaction, , Retrieved February 20, 2017, from Shodhganga,
16
Klepser et al., (2000), Herbal Drug Interaction, Retrieved February 20, 2017, from Shodhganga,
17
Kaufman et al.,(2002), Herbal Drug Interaction, Retrieved February 20, 2017, from Shodhganga,
18
Parmar, (2005),Herbal Drug Interaction, , Retrieved February 20, 2017, from Shodhganga,
17
2.2 Nature of herbal drug interactions Nature of herbal drug interactions
Chavez 2006; Barnes et al., (2004) 19Most natural products, unlike conventional
drugs, are a complex mixture of chemical constituents and often a complete
characterization of the bioactive compounds from an herbal is unknown. (Fugh-
Berman, 2000; Cupp, 1999; But, 1994)20Additionally, the chemical makeup of natural
products varies depending on the part of the plant used (bark, stems, leaves, roots,
rhizomes), climate, growing conditions, harvesting, and storage conditions.
Combination products composed of multiple natural products complicates matters
further. Not only does the complex nature of a natural product complicate the
determination of herb-drug interactions, but also the manufacturing process; for
example, drying process and extraction methods contributes to the overall
complexity.
(Fugh-Berman, 2000)21As previously mentioned, because herbal products are not

regulated by the food and drug administration (FDA), there are no standards for
herbal products. Indeed, herbal products have been found to be misidentified and/or
substituted or adulterated with other natural products or unwanted substances.
Moreover, herbal products are classified and marketed as dietary supplements
(Anonymous, 1994). However, the same are regulated differently in other countries.
The US FDA mandates that only medicine have to be proven to be safe before being
released into market. Herbal products do not fall under the category of drugs as long
as they are not marketed for the preventions of any diseases. In United Kingdom,
any product that is not granted a license as a medical product by Medicine Control
Agency (MCA) is treated as food, and no health claim or medical advice can be given
on the label. Labeling of herbal products may not actually reflect the contents and
19
Chavez 2006; Barnes et al., (2004), Nature of herbal drug interactions
20
Fugh-Berman, 2000; Cupp, 1999; But, 1994), Nature of herbal drug interactions
21
(Fugh-Berman, 2000), Nature of herbal drug interactions, , Retrieved February 20, 2017, from
:( et al., 2016
18
adverse events or interactions attributed to specific herb may be related to mis
identification of planst, pharmaceutical drugs or heavy metals. The issue of herb drug
interactions looms large over the practice of herbal medicine. Since the first such
reports emerged a decade ago, a concern has been raised, that we know so little
about herbs and their potential for interaction with drugs that these incidents could
be just the "tip of the iceberg."
2.3 Mechanisms of herbal drug interactions
(Manzi and Shannon, 2005; Izzo, 2004; Izzo et al., 2002)22Herbal medicines follow
modern pharmacological principles. Hence, the herbal drug interactions are based
on the same pharmacokinetic and pharma co dynamic mechanisms as drugdrug
interactions. Drug-drug or herb-drug interactions can occur in several different ways.
Pharma co dynamic interactions occur when the object drugs effect is altered by the
interfering drug or herb. These interactions are not due to an alteration in the plasma
concentration of either drug but rather because of the net effect that can be additive,
synergistic (together the two drugs can achieve better results than the sum of their
two actions alone) or antagonistic. These adjectives can refer to alteration in the
object drug's intended therapeutic effect, or can refer to the change in the toxicity
levels and adverse side-effects as well. On the other hand, pharmacokinetic
interactions denote changes in the absorption, distribution, metabolism or elimination
of the object drug due to the presence of the interfering drug. Unlike
pharmacodynamics interactions, these interactions do result in changes in the
plasma concentration of the object drug, and as a consequence, the toxic or sub-
therapeutic levels occur more frequently.
(Zhou et al.; 2003; Zhou and Lim, 2004)23A good example of pharmacokinetic
interactions which are more extensively studied includes the cytochrome P450
system and/or drug transporters such as p-glycoprotein. (Wanwimolruk et al.,
22
(Manzi and Shannon, 2005; Izzo, 2004; Izzo et al., 2002),Herbal Drug Interaction, , Retrieved February 20,
2017, from Shodhganga, http://shodhganga.inflibnet.ac.in/bitstream/10603/2314/11/11_part%201.pdfIn-
line Citation :( et al., 2016
23
(Zhou et al.; 2003; Zhou and Lim, 2004),Herbal Drug Interaction, , Retrieved February 20, 2017, from
:( et al., 2016
19
2009)24The interfering drug may act as an inducer, inhibitor and/or substrate of the
same P450 enzyme that is responsible for the metabolism of the object drugs. (Xie
and Kim, 2005; Piscitelli et al., 2000)25 A variety of herbal medicines were known to
have an influence on drug-metabolizing enzymes. For instance, in people taking both
St. John's wort and the indinavir, St. Johns wort induced the production of the P450
enzyme CYP3A4 which metabolizes indinavir, and lowered its plasma levels. On the
other hand, the addition of herbal products to a drug regimen has the potential to
diminish or amplify the effect of a drug through pharmacodynamic means. Significant
pharmacokinetic and pharmacodynamic interactions between various herbal
products and drugs being substrates of cytochrome P450 have recently been
reported.
Some of the basic mechanisms for herb-drug interaction were described as follows
(Kuhn, 2002)26.
1. Pharmacokinetic interactions
Primary mechanisms of herbal drug interaction involve either induction or inhibition

of intestinal drug efflux pumps (e. g. efflux proteins such as P-glycoprotein (P-gp)
and multiple resistance proteins (MRPs) and intestinal and hepatic metabolism by
cytochrome P450s (CYPs) (Ioannides, 2002; Evans, 2000; Wilkinson, 1997)27.
There are several places in our body where such interactions happen.
a. Stomach (Gastro-intestinal tract) - When herbs and drugs are taken orally, they
are usually absorbed into the bloodstream through the stomach and intestines.
Herbs can affect the way in which drugs are absorbed, leading to changes in the
amount of drug that enters the bloodstream. For example, some herbs can change
24
(Wanwimolruk et al., 2009),Herbal Drug Interaction, , Retrieved February 20, 2017, from Shodhganga,
25
(Xie and Kim, 2005; Piscitelli et al., 2000),Herbal Drug Interaction, , Retrieved February 20, 2017, from
:( et al., 2016
26
(Kuhn, 2002), Herbal Drug Interaction, , Retrieved February 20, 2017, from Shodhganga,
27
(Ioannides, 2002; Evans, 2000; Wilkinson, 1997), Herbal Drug Interaction, , Retrieved February 20, 2017,
from Shodhganga, http://shodhganga.inflibnet.ac.in/bitstream/10603/2314/11/11_part%201.pdfIn-line
Citation :( et al., 2016
20
the physical environment of the stomach, such as the pH level, while others might
chemically bind to drugs, causing them to remain in the stomach instead of entering
the bloodstream.
Some herbs, such as laxatives can speed up the digestive process, reducing the
amount of time a drug is present to be absorbed by the stomach.
b. Liver - Once in the bloodstream, many drugs need to be metabolized (chemically

altered) by the liver either in order to become therapeutically active or to be removed
from the bloodstream. Liver therefore, plays an important role in controlling the level
and effectiveness of drugs in our body. Herbal therapies (and drug therapies, too)
can change liver metabolism. By inducing or inhibiting liver enzymes, herbs can alter
the amount of therapeutically active drug in the blood. A good example of these
pharmacokinetic interactions includes the cytochrome P450 system. The interfering
drug may act as an inducer, inhibitor and/or substrate of the same CYP P450
enzymes that are responsible for the metabolism of the object drugs. This is the most
important mechanism for interactions between herbal therapies and anti-retroviral
drugs.
c. Kidney - Some drugs are eliminated from the bloodstream through the kidney.
Herbs that affect the functioning of the kidney can change the level of drug in the
blood. If the herb reduces kidney function, the level of drug may increase. If the herb
increases kidney functioning, the level of drug may decrease28.
28
Retrieved February 20, 2017, from Shodhganga,
21
2.4 Ayurveda & Cancer Management a Literature Review
Dr. Martha Bhaskar Rao, Dr. P. Suresh, Dr. Balakrishna and Dr. Reena
Cancer can occur in all living cells and different cancer types have a different natural
history. Multi-disciplinary scientific investigations are making their best efforts to
combat this disease, but a perfect cure has yet to be introduced. Recently, a greater
emphasis has been given towards research in complementary and alternative
medicine to deal with cancer management. Several studies have been conducted on
herbs under a multitude of ethno-botanical grounds. From very early times,
Ayurveda, the traditional Indian medicine, has been successful in using plants to help
prevent or suppress various tumours using various treatments.
Ayurvedic concept of cancer
The Caraka [1000BC] and Susruta [800BC] samhitAs, two well-known Ayurvedic
classics, describe cancer as either granthi (minor neoplasm) or arbuda (major
neoplasm). Ayurvedic literature defines three body-control systems (doas),
viz., vAta, pitta, and kapha, which mutually coordinate to perform the normal
functions of the body. In a benign neoplasm (vAtaja, pittaja or kaphaja), one or two
of the three bodily systems get out of control. This is not too harmful because the
body is still trying to coordinate these systems. Malignant tumours (tridoaja) are
very harmful because all three major bodily systems lose mutual coordination and
thus cannot prevent tissue damage, resulting in a deadly condition.
Classification according to Ayurveda29
The Ayurvedic classification of growths depends on various clinical symptoms:
29
yurveda and cancer management a literature review - Namah Journal29. (n.d.). Retrieved March 03, 2017,
from http://www.namahjournal.com/doc/Actual/Ayurveda-and-cancer-vol-21-iss-1.html
22
Arbuda
For example, mAmsArbuda (melanoma) and raktArbuda (leukaemia),
mukhArbuda (oral cancer), etc.
Gulmas
For example, tridoaj gulmas (abdominal tumours like carcinomas of the stomach
and liver or lymphomas).
Miscellaneous
Diseases with the possibility of malignancy, e.g. visarpa (erysipelas), asadhya
kamala (incurable jaundice) and nadi vrana (sinusitis).
Aetiology
According to Susruta, the fundamental cause of the above is a derangement of all

three doas. He described a sixth layer of the sheaths in a human body as rohii,
and pathogenic injuries to this layer (in muscular tissues and blood vessels) caused
by lifestyle errors, unhealthy foods, poor hygiene and bad habits results in the
derangement of doas, which can lead to the manifestation of tumours. The stability
and rigid confinement of the doas in a particular place were described as reasons
for the non-infectious and non-suppurative nature of these abnormal growths. This
resulted in an excess of water or fat in the corpus of the tumour. Cancer in each
person differs according to the persons exposure to deranging factors and the
constitution which make each person react differently to the same environmental
factors. The factors responsible for the vitiation of doasare discussed here30.
1. Vata Aggravating Factors: Excessive Intake of Bitter, Pungent, Astringent, Dry

Foods and Stressful Conditions.
2. Pitta Aggravating Factors: Excessive Intake of Sour, Salty, Fried Foods and
Excessive Anger.
30
23
3. Kapha Aggravating Factors: Excessive Intake of Sweet, Oily Food and a
Sedentary Nature.
4. Rakta aggravating factors: excessive intake of acid or alkali containing foods.

Fried and roasted foods, alcoholic beverages, sour fruits are some examples.
Excessive anger or severe emotional upset, sunbathing or working under a
scorching sun or near a fire and in hot conditions, etc. are some other causes.
5. MAMsa aggravating factors: excessive use of exudative foods like meat, fish,
yoghurt, milk and cream. Behaviour leading to exudation, like sleeping during the
day and overeating are some of the causes for derangements in tissues.
6. Meda aggravating factors: excessive intake of oily foods, sweets, alcohol and a
lazy attitude.
Pathogenesis
According to Ayurvedic principles, a disease cannot be named as an entity in itself

as its presentation differs according to the doa-constitution of the person. Thus, the
pathogenesis in Ayurveda is explained on the basis of tridoas. Agni or pitta, which
is present in each and every cell, is responsible for digestion and metabolism in the
human body. A decrease in Agni creates an increase of tissue and therefore
in arbuda, the decreased state of dhAtvagni (deranged metabolism) will result in
excessive, uncontrolled tissue growth. VAta can be correlated with the anabolic
phase of growth whereas kapha to the catabolic phase. Cancer originates due to an
imbalance of vAta and kapha, i.e. aggravation of vAta forces and suppression
of kapha forces, both interacting with each other resulting in proliferation. It was seen
that abnormal growths in a specific place (ekadeavddhi) were managed by
compensation from other parts of the body (anyasthAnyakaya), e.g. body weight
loss (cachexia). Suruta has proposed six stages in the pathogenesis of all diseases
and his concept suits well with the pathology of the tumour also31:
31
24
1. Sancaya: early stages where the tissue gathers itself.
2. Prakopa: transformation of primary growths into a swelling that looks dangerous.
3. PrasAra: spread.
4. SthAna saraya: it shifts to occupy different sites.
5. Vyakta: clinical signs and symptoms are expressed.
6. Bheda: differentiation of growth occurs.
Principles of Ayurvedic treatment
The Ayurvedic system of medicine was well founded on the basic principles of Nature
and its elements after a careful and thorough study of human physiology. This is the
first system to emphasise health as the perfect state of the physical, psychological,
social and spiritual components of a human being. The therapeutic approach of
Ayurveda has been divided into four categories as praktisthApani cikitsA (health
maintenance), roganAsi cikitsA (disease cure), rasAyana cikitsA (restoration of
normal function) and naikh cikitsA (spiritual approach). Surgery was considered
for advanced cases. Para-surgical concepts like agnikarma were considered when
surgery could not yield proper results.
25
CHAPTER 3
RESEARCH METHODOLOGY
This Section presents the procedure of the research which includes the research
objectives, Purpose for research, research approach and research strategy.
3.1 Research Objectives
To understand how the feasibility study carry out of venturing herbal food &
ayurvedic supplements shop.
To find the future potential of Ayurveda Supplements in Vadodara.
3.2 Research Design
The aim of this research is to investigate how the feasible study carry out of
venturing Herbal food & Ayurvedic supplements shop in Vadodara. So, the
research will INCLUDES the Descriptive & some Exploratory contain.
3.3 Research Approach
The Projects is based on the quantitative data analysis method. The term
Quantitative data is used to describe a type of information that can be
counted or experiments manipulated and statistically analyzed. Quantitative
Data can be represented visually in graphs, histograms, tables and charts.
3.4 Data collection
There are two principle sources for obtaining secondary data for exploratory
Research design.
Primary research
Secondary research
(1) External sources
(2) Internal sources
Here both the data collection method is use by us.
26
CHAPTER 4
FEASIBILITY STUDY
Chapter4.1 Marketing Feasibility

4.1.1 Market potential
4.1.1.1Global Herbal market
Total global herbal market size was USD 35.6b in 2015 and is expected to
grow at a CAGR of 4% to reach USD 43.3b by 2020.
Herbal medicines market is growing steadily in both the US and Europe.
China is a major market for herbal products and medicines.
Source: (Vibrantgujaratcom, 2017)32

4.1.1.2 Indian Herbal Market
The Indian herbal market consists of herbal products such as herbal hair
care, herbal skin care & other herbal personal care products, as well as
herbal medicines
The Indian herbal medicines market includes OTC, ethical and classical
formulations and home remedies of Ayurveda, unani, homeopathy and
siddha systems of medicines
32
Vibrantgujaratcom. (2017). Vibrantgujaratcom. Retrieved 3 March, 2017, from
https://vibrantgujarat.com/writereaddata/images/pdf/project-profiles/Ayurvedic-Research-and-
Formulations-Development.pdf
27
Over the period of 2008 and 2013, the herbal medicine market in the country
grew at a CAGR of 26.7%. The growth of herbal medicines reflects the
shifting trend of consumers from allopathic to herbal medicines.
Source: Vibrantgujaratcom.(2017)33
4.1.1.3Key Growth Drives
Product awareness
Growing awareness regarding the side effects of chemical based products and
medicines has shifted focus on the natural and herbal products.
Changing lifestyle
Rising stress levels among working population and changing lifestyle is leading
to rise in skin and hair ailments and people are looking for natural treatments to
cure such disorders.
Differentiating factor
FMCG and pharma companies are looking at natural and herbal based products
as a point of differentiation in the market.
Online availability
Easy availability of herbal products online has driven the demand of such
products in the domestic marketplace.
33
Vibrantgujaratcom. (2017), Vibrantgujaratcom. Retrieved 3 March, 2017, from
28
Rising income
The growing economy has encouraged consumers to spend more on health and
wellbeing. Rise in income has driven the demand for premium ayurvedic priced
relatively higher than chemical based products.
Large bio-diversity
India is a megadiverse nation. There are ~45,000 plant species that include the
Indian Medicinal plants and Indian bulb plants. Abundance of raw material makes
it easy for a company to venture into the industry.
Key Initiatives by Government of Gujarat

Academics
The Gujarat Ayurvedic University has signed a Memorandum of Understanding
(MoU) with nine Ayurvedic institutions functioning in Japan, Australia, the
Netherlands, Italy, and Argentina, and Germany to coordinate and facilitate the
globalization of Ayurveda through academic collaboration
Medicinal plant resources
The drugs used in the Indian Systems of Medicine and Homeopathy (AYUSH),
are mainly plant based, in addition to mineral and animal origins. The
Government of India has set up a National Medicinal Plant Board (NMPB) for
coordinating all matters related to medicinal plants
Wellness tourism
Health resorts offering Ayurvedic Treatments like the Panchkarma Therapy and
other treatments would be developed and suitably incentivized through a
separate Government resolution.
Government plans to promote development of naturopathy and Ayurveda
gardens at various locations in Gujarat
Other Initiatives taken by the Indian Government4
Publication of Ayurvedic, Siddha, Unani and Homoeopathic (ASU&H)
Pharmacopeias contains quality standards of 600 single drugs & 152 compound
formulations of Ayurveda, 139 single drugs of Siddha, 298 single drugs and 100
compound formulations of Unani and 1016 Homoeopathic drugs respectively
29
27 State Drug Testing Laboratories and 46 State Pharmacies have been
provided financial assistance for strengthening of infrastructure and functional
capacity and a component of Drugs Quality Control is provided in the National
AYUSH Mission to support the state initiatives
39 Drug Testing Laboratories are approved for testing of Ayurveda, Siddha,
Unani and Homoeopathic drugs under the provisions of Drugs & Cosmetics
Rules 1945
Provisions have been made in the International Cooperation scheme to support
the
manufacturers for promoting export by registration of AYUSH products in the
foreign markets, development of drug dossiers and participation in international
fairs & exhibitions
4.1.1.4Gujarat- major pharma Hub
Source: Vibrantgujaratcom. (2017)34

4.1.1.5 Shift towards ayurvedic medicines
34
). Vibrantgujaratcom. Retrieved 3 March, 2017, from
30
Ayurvedic medicines are gaining popularity in Gujarat. The state government
aims to bring Ayurveda-based medical tourism in the state. A draft paper is
being prepared in this regard.
Gujarat is the first state in India to start Ayurveda University. Under National
Ayush Mission(NAM), it has taken initiatives to start three new government
Ayurveda colleges in Gandhinagar, Rajpiple and Dahod
The state government has allocated funds to improve the medicine
distribution system. It plans to build 7 depots across in Bharuch, Vadodara,
Rajkot, Bhuj, Himatnagar, Valsad and Dahod
As per Gujarat Food and Drug Control Administration (FDCA), the number of
ayurvedic licenses have increased continuously over the past 4 years.
Source: ). Vibrantgujaratcom (2017)35.

4.1.2 Demand determination:
4.1.2.1 Facts & Figures of Several Dieses in India
4.1.2.2Ayurveda treatments for cancer diseases in India
Treatment as per Ayurveda: - Results of 770 patients of various types of cancer

treated at DARF during Jan.2014 to Dec.2014.
(1) Total no. of Primary cancer 504. In all 504 patients with primary cancer of
various types were treated at DARF.
13% patients were rendered disease free

20.63% patients were markedly improved
65.27% patients were improved
35
). Vibrantgujaratcom(2017). Retrieved 3 March, 2017, from
31
0.9% patients were uncured
(2) Total no. of Secondary (metastases) cancer 266. In all 266 patients with
metastases of different types were treated at DARF.
12.03% patients were rendered disease free

18.04% patients were markedly improved
68.79% patients were improved
1.12% patients were uncured
The above results show the high effectiveness of DARF anti cancer therapy.
Source: Ayurveda herbal leukemia cancer cure, Cancer treatment through Ayurveda.
DARF36
36
Ayurveda herbal leukemia cancer cure, Cancer treatment through Ayurveda. DARF
http://www.ayurveda-cancer.org/cancerbysystem25.htm
32
4.1.3 Chikungunya & Dengue Effect in India-2016
In 2016, robust monsoon has come at a price: a zenith in the dengue and
chikungunya cycles. Spiraling cases of both diseases have sent alarm bells
ringing and the season has only just begun.
Chikungunya, which has never really been a big worry in the north, has struck
Delhi strongly this year but doctors say the good news is that the current
years variant is actually curing much faster than in other years, when it would
sometimes take months for the body ache to go away. Casualties this year
have mostly been due to co-morbidities rather than the viral fever itself,
doctors say.
Until August 31, 2016, 12,255 cases of chikungunya have been reported in
the country a little less than half of what was reported in all of 2015. There
have been 27,879 cases of dengue and 60 deaths because of dengue
haemorrhagic fever. The year 2015 had seen 99,913 dengue cases with 220
deaths.
Given the yearly furor that dengue creates in Delhi, doctors say it is a wonder
how chikungunya, which has the same vectors, has remained largely a
disease of the south.
Karnataka accounts for over a third of all cases since 2010, and over two-third
this year. Both diseases are spread by the Aedes aegypti mosquito, which is
also associated with yellow fever and zika. Identified by white stripes on its
legs, it is a day hunter as opposed to the malaria vector, Anopheles mosquito,
which mostly bites at night.
Doctors do not rule out the possibility of the disease having arrived in Delhi
with people from outside the city. The chikungunya cases have taken us by
surprise because it was mostly a disease of the south, says Dr S Chatterjee,
medicine consultant at Indraprastha Apollo Hospital, while stressing there is
no reason to panic. In fact, this year we are seeing patients stabilise much
faster. The body ache that was known to persist for months comes to a
tolerable level within 3-4 days. Also, it is actually a safer disease to have than
dengue, unless there are co-morbidities.
33
It is interesting, though, that in a malaria-endemic country where the figures
for that disease are far higher than those of dengue, chikungunya and a
34
couple of other mosquito-borne diseases put together, it is these two diseases
that get the most attention every year during the monsoon. This year has seen
4.71 lakh malaria cases so far, with 119 deaths.
On the other hand, with reference to chikungunya, doctors in Delhi do not rule
out the possibility that more cases are being reported because of availability
of better diagnostic tests based on polymerase chain reaction to identify the
nature of the organism.
4.1.3.1 Compare and contrast
Similarities
Vector: Chikungunya and dengue are caused by the females of the same two
species of mosquito, Aedes aegypti and Aedes albopictus, primarily the first.
Symptoms: Fever, chills, headache, nausea, vomiting, joint pain, and rash in both
diseases
Differences
Contortions: This is peculiar to chikungunya, a Swahili word for that which
contorts or bends up. Patients tend to stoop in posture because of joint pain.
Recovery: Dengue kills a number of people while chikungunya patients usually
recover. This usually takes months, though this year patients have recovered fast.
In chikungunya, infection seems to leave lasting immunity; in dengue, there can be
subsequent afflictions.
Cycle: Chikungunya has a longer cycle, six to eight years. Dengue outbreaks are
more frequent, with a cycle around three to four years.
Source: Chikungunya, dengue on twin peaks Abantika Ghosh37
37
Chikungunya, dengue on twin peaks
Abantika Ghosh - http://indianexpress.com/article/india/india-news-india/chikungunya-dengue-rise-
hospitals-symptoms-medicine-3013730/
35
2.) TARGET MARKET
Our target market is who are suffering chikungunya, Dengue, cancer patients, health
conscious people, garden jogging walkway people & suitable for all age group people
like Child, Adults and aged group of people.
3.) Demand for product

In India chikungunya, dengue and cancer dieses increasing day by day so that our
product demanding for that patients who are preferred Herbal and Ayurveda
supplements.
4.) Main competitors
1. at local level
Vardhman Ayurvedic
The Vaykalp Herbal
Jivay Hakim Ayurvedic
2. at national level
Patanjali Ayurvedic Ltd.

Himalaya Drug Company
Vicco Laboratories
5.) Transportation
The company can use the transportation facility according to the destination
were the goods are send.
At Domestic: Some time company uses the road transportation (by Truck
Or Transportation Agency) or they also use railway (by train).
36
4.1.4 MAJOR PLAYERS OF AYURVEDIC INDUSTRY (Table No. 2)
Major Players Name Of Started

Sr.No Products
Ayuervedic Medicines At
Baidyanath Ayurveda Ayurvedic And Pharmaceutical
1 1917
Bhavan Medicines
Ayurvedic Medicines And Fmcg
2 Dabur 1884
Market
SKM Siddha And Mainly Focus In Ayurveda
3 1989
Ayurveda Medicines
Zandu Pharmaceutical Ayurvedic And Pharmaceutical
4 1910
Works Medicines
The Himalaya Drug Health Care And Ayurvedic
5 1930
Company Products
Herbal Health Care Medicines,
6 Surya Herbal Herbal Manufacturing And Herbal 1999
Personal Care Products
7 Charak Pharmaceuticals Herbal And Health Care Medicines 1947
Pharmaceuticals, Herbal And
8 Babuline Pharma 1912
Health Care Products
9 Arogya Bhavan Traditional Ayurvedic Medicnes 1958
10 Patanjali Ayurveda And Fmcg Market 2006
Fmcg Product Which Is Based On
11 Vicco 1958
Science Of Ayurveda
4.1.4.1Baidyanath Ayurved Bhawan Also widely known as Baidyanath,

Baidyanath Ayurved Bhawan Limited was introduced in 1917, an Indian
pharmaceutical company specializing and serving Ayurvedic medicines from years.
The registered office of the firm is in Kolkata and elevates and encourages research
in Ayurveda; created by the Ram Dayal Joshi Memorial Ayurvedic Research Institute
in 1971 at Patna. Moreover it played a leading and significant role in re-establishing
ancient knowledge with advanced manufacturing and research techniques 38.
4.1.4.2 Dabur Founded in 1884, Dabur is considered as the Indias leading and
biggest Ayurvedic medicine and related products manufacturer. Dr. SK Burman, a
well-known physician in West Bengal introduced the firm with a major motive to
produce and dispense Ayurvedic medicines. Its specialties division has more than
38
Top 10 Ayurvedic companies in India 201738. (n.d.). Retrieved March 03, 2017, from
http://www.companiesinindia.net/top-10-ayurvedic-companies-in-india.html
37
260 medicines for curing and treating a large number of ailments, diseases and body
conditions including chronic paralysis to common cold. Moreover it is the fourth
biggest FMCG Company with annual revenue of more than Rs. 7806 Crore and
market capitalization of more than US$ 5 billion. Created on experience of more than
131 years, the major product domains include oral care, hair care, skin care, health
care, foods and home care.
4.1.4.3 SKM Siddha and Ayurveda Started first as a Charity Trust hospital well
known and named as the SKM Health and Mind Welfare Charity Trust founded by
Swami Vethathiri Maharishi in 1989, with time SKM Siddha and Ayurveda Company
began the services by serving good consultation services about Siddha medicines
to the needy ones. All the medicines are manufactured in a very hygienic and clean
environment following highest degree of personal as well as plant hygiene assuring
safety and effectiveness of them. The company assures the quality of the items as
they used to follow all GMP guidelines including in-process controls, batch
manufacturing records and in-house standards.
4.1.4.4 Zandu Pharmaceutical Works Known widely now days as Zandu Realty
Limited, Zandu Pharmaceutical Works Limited is an international and leading
pharmaceutical company located in Mumbai, India. Founded in 1910, Zandu went
public in year 1919 with the related issuance of stocks and the companys core
business lies in the manufacturing and distribution of ayurvedic and medicinal
preparations. The strength of the company is about 2000 and specializes in offering
a huge range of ayurvedic medicines in the gynae and rheumatology field.
4.1.4.5The Himalaya Drug Company Situated in Bangalore, India, The Himalaya

Drug Company is a well renowned firm introduced in 1930. It manufactures health
care and ayurvedic products under the name Himalaya Herbal Healthcare and
among all only few of them contain ayurvedic ingredients. The health care products
are sold in more than 90 countries worldwide though the marketing major concern is
38
on the importance of fairness. Backed with a creative team of researchers, they were
reckoned for exploring and exploiting ayurvedic herbs and minerals to the core39.
4.1.4.6 Surya Herbal Founded in the year 1999, Surya Herbal Limited is one of
the biggest and preeminent herbal products manufacturing companies in the country.
The company produces a wide assortment of more than 400 products catering needs
of Indian as well as international consumers. In fact, it is one of the few facilities that
blend modern quality measures and advanced production technology serving into
the field of herbal health care medicines, herbal manufacturing and herbal personal
care products. Having a huge base of clients worldwide, the company offers a
comprehensive product portfolio with an extensive knowledge and expertise of
ayurveda coupled with research, innovation and consistent validation.
4.1.4.7 Charak Pharmaceuticals Established in 1947, Charak Pharmaceuticals is

a prominent ayurvedic company that manufactures and distributes tablets, liquids
and veterinary supplies. Recently the company gained tremendous fame and
popularity with its new product Evanova, that is an amalgamation of 33 herbs and
minerals and even non hormonal active components used widely as a menopause
cure for women. The major motive of the company is to improve and boost quality of
life by making herbal health care available at a global scale. And with time, it has
established itself as the leading international herbal health care firm renowned as
the support of consumer well being with best quality products and services 40.
4.1.4.8 Babuline Pharma Babuline Pharma was established by Freedom Fighter

Shri Bhavanishanker Atmaram Oza in the year 1912 in Mumbai. The company
manufactures famous Ayurvedic Gripe Water Bauline Gripe Water. It is used and
trusted by millions of Indian Mothers for their infants proper digestion. Its been more
than 80 years, it is making infants digestive system better. It has been largest selling
Gripe water in Gujarat. They export their gripe water to USA, Kuwait, South Africa,
39
Top 10 Ayurvedic companies in India 201739. (n.d.). Retrieved March 03, 2017, from http://www.companiesinindia.net/top-
10-ayurvedic-companies-in-india.html
40
39
Hungry and many other countries under the brand name of babyMax. They have
formed a subsidiary in the name of B.A. & Brothers (Bombay) Pvt. Ltd., which is
Pharmaceutical and Diagnostic Distributor of Abbott India, Anglo-French Drugs &
Industries, Bafna Pharmaceutical, Bayer HealthCare, Franco-Indian
Pharmaceuticals, Johnson & Johnson, Piramal Healthcare, Siemens, Sun
Pharmaceutical and Universal Medicare.
4.1.4.9 Arogya Bhawan Arogya Bhawan was established in the year 1958 at
Allahabad, UP. They are among most trusted manufacturers of traditional ayurvedic
products. They manufacture, supply and distribute their products. Their portfolio
includes Ayurvedic oil, vatari oil, cervical spondylitis, and sciatica pain and ayurvedic
medicine for babies. They are known for their genuine products which has absolutely
no side effects. Their popular products are Mentha citrata oil, Scented oil,
Aromatherapy oils, Refresher oils, Muscle pain oil, Janamghunti and Shishu Kalp.
Their Janamghunti is made by traditional ayurvedic method and has genuine healthy
ingredients namely Anjeer, Ajjwain, Kishmish and Gulab Jal. It keeps babys stomach
healthy and helpful in ailments arising out of teething such as Constipation, Vomiting
and Diarrhea41.
4.1.5.00 Patanjali Ayurveda Limited - Patanjali Ayurveda is well known and trusted
FMCG Company which was established by Popular Yog Guru Baba Ramdev and
Acharya Balkrishna in the year 2006 at Haridwar. Their vision for founding this
company was to use ancient Indian science of Ayurveda in everyday products. And
they succeeded in their objective and in just short span of 10 years, Patanjali
products have household name in country and loved by Indian consumers. They
have recorded 100% growth in last 3 years and have opened numerous outlets in
different cities in country. They claim that their products are pure and have no harmful
chemicals or any kind of adulteration and that has become their basic USP. Only
because of quality and purity of their products, they have grown so much and have
become preferred brand in the country. Their products are hit with both masses and
41
40
classes. They are 20-30% cheaper than other big FMCG brands such as HUL and
ITC. Currently they offer more than 440 products under different categories and 300+
ayurvedic medicines to cure and prevent various diseases. They offer soaps, Tooth
Paste, Face Wash, Face Creams, Anti Aging Creams, Skin Masks, Shampoo,
Conditioner, Herbal Shaving Gel, Beauty Creams, Hair Oils, Food Supplements,
Daals, Organic Spices, different variants of Atta, Rice, Cooking Oil, Mustard Oil, Fruit
Juices, Biscuits, Cornflakes, Chocolates, Instant Noodles, and Ayurvedic Medicines
for various diseases and health problems. They manufacture their products at state
of the art facility at Haridwar. They have opened manufacturing unit at Nepal and
imports many herbs from The Himalayas in Nepal. These herbs form basic
ingredients of their products. They have given direct employment to thousands of
people at their factories and have given indirect employment to their shop owners
and distributors spread in country. They sell their products via 4700 retail outlets
which are spread in all directions of the country. The big retail chains such as
Reliance Retail and Future Retail has also started starting selling Patanajali
products. And of course, one can buy Patanajali products online at their website.
Profit of this Company goes to charitable to causes.42
4.1.5.01 VICCO Laboratories - Vicco is among oldest brand of FMCG products

which is based on science of Ayurveda. Vicco is a well known brand of Vicco
Labrotaries, which was established in the year 1952 by Mr. K.V.Pendharkar.
Ayurveda is an ancient Indian medicine science, which has the power to cure any
problem in body. They were the first to bring Ayurvedic herbs in daily use products
and made it available to common man. Vicco has used this science and has made
products which are scientifically proven and are very effective. Their product portfolio
consists of Vicco Vajradanti Tooth Paste and Powder, Vajradanti Sugar Free Tooth
Paste especially made for diabatic people, Vicco Turmeric Skin Cream, Vicco
Turmeric Shaving Cream, Turmeric Cream in Foam Base, and Vicco Narayani
Cream. They have comparatively smaller product portfolio than other FMCG
42
41
companies but has very strong base of loyal customers who prefer only Vicco
products. Under dental category, their tooth paste and tooth powder, sugar free tooth
paste, all are made up of 18 herbs and barks, which keep teeth and gum strong and
healthy. Under Skin Care Category, their Turmeric Cream has loyal consumer base.
This Cream has Turmeric as main ingredient, which is proven to be a very good
antiseptic and helps in giving skin its natural glow and helps in preventing skin
problems like acne. Another variant of this cream is Vicco Turmeric WSO Cream,
which are helpful in curing skin infections, blemishes, pimples, wounds, itching,
eczema, and even nappy rashes in children. It heals skin so quickly and is 100%
safe, even for baby's skin. Their other trusted product is Vicco Narayani Cream,
which is helpful in preventing and treating Joint Pains in body. Its ingredients are oils
of Nilgiri, Rai, Devdaru, Rosha, Lavang, Chahapati, Dalchini, Pudina and Peppermint
phool, Kapur, Wintergreen, and Ajwan phool. These ingredients are considered best
medicine for curing based joint pain in Ayurvedic Science. This Cream is trusted and
loved by complete family and keeping their joints healthy and strong. In addition, this
cream does not have any side effects and any harmful chemicals. Vicco also export
their products to 26 countries in the world43.
Source:
43
42
4.1.5 Marketing Mix:
Table No.3 Product:
Product Line Product Depth
Alovera Juice 500 Grams
1 liter
Wheat Grass Juice 500 Grams

1 liter
Five Types of Tulsi 50 Grams

100 Grams
150 Grams
200 Grams
43
Karela Jambu juice 500 Grams
1 liter
Sheesham Leaves juice 500 Grams

1 liter
Papaya Leaves juice 500 Grams
44
1 liter
Papaya Tablet 1 Bottle (40 tablet)
Kariyatu Churna 100 Grams

150 Grams
500Grams
45
Table No. 5 Price:
Price of
Produc
Product Line Competitor price of product (Rs.) Shreedha
t Depth
n in Rs.
Types of alloevera juice Baidyanat
Patanjali 1mg
companys h
500
100 150 189 175
Alovera Juice Grams
200 300 378 325
1 liter
Types of wheat grass juice Sunrise Sricure's
Improva
companys Agriland
500
447
Grams 500 150 400
Wheat Grass (400gms)
Juice
1 liter 1115 1000 300 900
K
Shubh
Types Of Tulsi Juice Tulsi Amrit Nature
Tulsi
Companys Drops Blosso
Drops
m
50 Ml 190 298 150 170
100 Ml 380 596 300 400
Five Types of
150 Ml 570 894 450 620
Tulsi
200 Ml 760 1192 600 850
500 Ml 1900 2980 1500 2100
K
Oshid
Acid Agro Nature
Pharma
Solution Blosso
Co.
m
500
Karela Jambu 180 190 150 175
Grams
juice 360 380 300 340
1 liter
Patanjal
Jeevan Ras Axiom
i
500
Sheesham Leaves 200 180 150 170
Grams
juice 400 360 300 400
1 liter
Vitro Preserva Ioth
Natural Wellness Carica
500
Papaya Leaves 580 550 720 590
Grams
juice 1160 1100 1440 1180
1 liter
Natures Healthaid
Natrol
Velvet Digeston
46
1 Bottle
Papaya Tablet (40 400 550 440 420
tablet)
Dhanvantar
Narnarayana
i
100
Grams
55 35 50
150
Karriyatu Churna 90 67 70
Grams
330 170 200
500
Grams
Table No.6 Promotion:
1) Word of mouth
2) Social Media promotion
Place
Distribution channel
Zero level of distribution channel: Having Manufacturing herbal foods and

Ayurveda supplements, these need to be made available to the final users of the
products, i.e., the consumers scattered in large geographical areas. Since, many
times it becomes extremely difficult, if not impossible, to reach the customers on its
own, the firm needs the help of marketing intermediaries, like wholesalers and
retailers, to make their products reach to the ultimate consumers.
These intermediaries serve as channels to make the product reach to the

consumers.
Manufacture Customer
47
4.2 Operational Feasibility
Table No.7 Introduction of startup:
Product : Herbal Foods & Ayurvedic Supplements
Quality Standard : As per Ayurvedic Shastra
wheatgrass juice - 150 liters

five Types Tulsi(Basil) Juice -100 liters
aloe Vera juice 200 liters
Different
karela jamun juice- 50 liters
Product capacity types of
sheesham leaves juice- 50 liters
juices
papaya leaves juice- 50 liters
papaya leaves tablets- 100 packets
karriyatu churna- 200 packets
Value (Rs) Rs.
Month & year of

June 2017
preparation
Table No.8 Implementation Schedule:
1. Preparation of Project profile One month
E M Registration & approval from Director of

2 One month
Ayurveda
Financial/Loan from Banker or Financial

3 Two months
Institutions
4 Power connection/Building construction Six months

5 Machinery procurement & Trial run. Two months
6 Recruitment of Staff & Labor One month
7 Actual commercial production One month
48
4.2.1 Organization Chart
Shreedhan
Ayurveda ltd.
Shreyansh Dhanesh
Raval(owner) Chokshi(owner)
Production Logistics Packaging

Sales Manager
Manager Manager Manager
4.2.2 Selection of place factor rating method
Table No. 9 Selection of place factor rating method
Factor Alkapuri Waghodia Ajwa Pratapnagar Manjalpur

Customer (40) 7 5 5 9 7
Supplier(40) 6 5 6 9 8
Rent(5) 7 6 6 8 7
Transportation 5 5 5 6 6
(5)
Electricity (2) 5 5 5 5 5
Labor Supply(8) 8 7 7 8 5
Total (100) 38 33 34 45 38
49
Area Rank
Alkapuri (40*7)+(40*6)+(5*7)+(5*5)+(2*5)+(8*8)/100 = 6.54 3
Waghodia (40*5)+(40*5)+(5*6)+(5*5)+(2*5)+(8*7)/100= 5.21 5
Ajwa (40*5)+(40*6)+(5*6)+(5*5)+(2*7)+(8*7)/100 = 5.65 4
Pratapnagar (40*9)+(40*9)+(5*8)+(5*6)+(2*6)+(8*8)/100 =8.66 1
Manjalpur (40*7)+(40*8)+(5*7)+(5*6)+(2*5)+(8*5)/100 = 7.15 2
Preferred Area = PRATAPNAGAR
4.2.3Types of machinery
1) High Speed Double Sided Rotary Tablet Press (Annexure Quotation 2 )
We have been consistently catering the vivid requirements of our customers by

offering an excellent quality High Speed Double Sided Rotary Tablet Press. Our
complete array of tablet press is manufactured by our adept team of professionals
using premium quality materials. This is ideal solution for producing low, medium and
large batches. Further, this High Speed Double Sided Rotary Tablet Press can be
accessed from us in numerous specifications at affordable prices.
50
Features:
Enhanced durability
Robust design
Excellent working speed
TabxPress-V-II is a High Speed Double Sided Rotary Tablet Compression

suitable for millennium batch size production with uniform tablet size and
weight.
It is designed in an effort to exceed the highest cGMP requirement to ensure

the most economical and efficient tablet production.
It is completely separated into three zones i. e. Tablet Compression zone,

Machine service zone and Electrical controls zone with PLC Control System
The machine offered in three model "D" B" "BB" Tooling.
Simple & Convenient Operation, Changeover, Cleanliness, Operator

Protection & Ease to Maintenance.
Pre-Compression System to improve compressibility and tablet Quality.
Closed Gearbox, No Gearing on Turret.
Force feed systems with bottom drive for uniform filling to weight consistency.
Fast changeover and Easy cleaning designed with Easy removal Weight
Adjustment Sector.
Upper Punch penetration & Lower Punch scraper seal.
Touch screen interface controls.
Stainless steel and acrylic glass surrounding.
Capacities from 4000 Tablets/Hr. Industrial Productions.
Design is cGMP - Current Good Manufacturing Practices compliance.
Product contact parts AISI 316/ 316L & non-contact parts AISI 304
51
2) Ayurvedic Powdering Machines(Annexure Quotation 2 )
Product Description:
We are a coveted organization engaged in bringing forth the clients a commendable

assortment of Ayurvedic Powdering Machine. Developed using superior-grade
stainless steel, the range works on the principle of grinding material between swing
hammers and fixed serrated liners. The material to be grinded enters the chamber
and gets powdered. Thereafter, the powdered material is carried with the air pressure
through the blowers & classifiers to the cyclone separator. Available in different
capacities such as 25 to 600 kg/hr.
The range is suitable for the following:
Seeds
Barks
Leaves
Roots
Herbal formulations
52
Sugar based mixtures
3).Industrial Mass Mixers (Annexure Quotation 2)
Industrial Mass Mixers is an efficient and versatile blending machine for mixing of
dry granules & powders homogeneously. Approximate two third of the volume of
the container of Ribbon Blender is filled to ensure proper mixing. The Blender gives
best result for mixing of dry powder & granules due to the design and shape of the
mixing ribbon and product container. It can be used for Pharmaceutical, Food,
Chemical and Cosmetic Products etc.
Material should be charge from the top side. There are port/ports should be provided
on the top cover to charge the material as well as for air vent. One discharge valve
provided at the bottom side at center of the container. The discharge height could be
adjust as per the requirement, so that material gets discharge in the other container
directly, so that material handling time for discharge is nil and the operation is dust
free.
53
Industrial Mass Mixers:
In powder mixers the powder moves from center to the end of container and end of
container to the center of container. Hence requirement of total mixing time is very
less and the RPM required are also very less.The dry material gets sufficient
continuous movement due to the shape & movement of ribbon & shape of the
container. Which moves material for good quality of blending.
The unit is consist of one electrical motor, one worm reduction gear, belt drive
between motor and gear, couple drive between gear to (Powder Mixers) mixing
stirrer. Container having four nos. of legs with discharge valve & top cover. Both end
of mixing shaft is sealed with bush & PTFE gland housing & safety guards are
provided on all moving parts.
Special Features of the Powder Mixers:

The shape of container and mixing stirrer gives sufficient continuous movement
to the powder / granules result in good quality.
All contact parts of the Blender are made out of SS304/SS316 or SS316 L quality
material.
Jacket Heating / cooling facility provided as optional.
Maximum care has been taken to ensure safe operation of the unit.
Inching facility for stirrer for discharge of material.
Full cover on top side of the container.
Discharge height must be adjusted, if confirm with order.
Operating panel provided for safe operation of Blender.
Centrally located material Discharge valve. ( Butter fly / Sliding Valve )
Dust proof top cover with window provided.
General structure completely made out of mild steel & painted in Standard Model
& the same is cladded with SS304 in GMP model.
54
Safety Guards & Covers made out of SS304 in GMP Model & made out of mild
steel in Standard Model.
Legs made out of M.S & painted in Standard Model & same will be cladded with
SS304 in GMP Model.
Panel provided with following facilities in 500 Liters & bigger model of Ribbon
Blenders. In Small model of Ribbon Blender - only D.O.L. starter provided for
On-Off operation of the motor.
Three phase indication facility.
D.O.L. starter for on-off operation of motor.
Emergency stop provided in panel.
Digital timer for batch time setting.
Limit switch provided at top cover for safety purpose.
Inching push button with selector switch for inching operation during discharge
of material.
Application Areas:
Pharmaceutical
Dyes
Chemicals
Food products
Organics
Pigments
Agricultural products
Minerals
Pesticides
55
4.2.4 Processing Of Different Types of Juice
Processing of different types of juice where, aloe vera, wheatgrass, sheesham leaves,
Karla and jamun juice papaiya leaves, five types of tulsi (Basil) juice process.
Input powder in top side in the machine
Machine takes water into other side
Maintain the heating on 80 degree temperature for 30 minutes
Material cooling system for 1 hour and 30 minutes
To fill the final product in container
Remove wastage of material
Packaging
Labelling
56
4.2.5 Process of Papaya Leaves Tablet
Input papaya leaves powder & papaya leaves juice, add in the machine
Machine should be grinding material
Machine comprises the powder and make same size of pills Output are in 20
minutes
Packaging
Labeling
4.2.6 Processing Of Karriyatu Churna

Input readymade powder
Grinding
Packaging
Labeling
57
4.2.7Approvals required for Legal Agreements
Manufacturing approvals: AYUSH
To manufacture Ayurvedic / Herbal products in India, a license State Licensing

Authority is required.
There are 2 types of manufacturing licenses issued by AYUSH Complete
Manufacturing License, and Loan License
Good Manufacturing Practices (GMP) are mandatory for licensing of Ayurveda,
Siddha, Unani and Homeopathic drugs
Pharmacopoeia Commission for Indian Medicine & Homoeopathy has been
established to address quality concerns and accelerate the work of development
of quality standards of Ayurveda, Siddha, Unani and Homoeopathic medicines
Other pertinent laws and regulations:
Manufacturing of ayurvedic medicines is governed by state FDCA body

through enforcement of the Drugs and Cosmetic Act (1940) and Rules (1945)
Approvals Required
Research and development approvals:
The Central Council for Research in Ayurveda and Siddha (CCRAS) is an apex
body for the formation, coordination, development, and promotion of research on
scientific lines in Ayurveda and in the Siddha system of medicine
Other approvals:
Registration of business organization (Local body clearances)

Acquisition of land from concerned office / owner
Arrangement of power with zonal distribution company
Arrangement of water with concerned municipal corporations
Any other clearances required
A private investor would be able to avail Government schemes subject to approval

by the concerned Ministries / Departments
58
Incentives from Government of Gujarat
Operative Period: From 01/01/2015 to 31/12/2019
Eligibility of institutions: All Research & Development Institutions recognized by

CSIR set up by
GoG / GoI / Industrial Association
Assistance available:
Assistance for Contract/Sponsored research work from any industrial

enterprise/Industrial association to recognized R&D institution /technical collages
approved by AICTE, will be considered @ 50% of project cost, excluding cost of
land and building, subject to maximum INR 50 lakh.
License Procedure
Food and Drug Administration M.S. Grants Selling Licenses for Drugs as per the
provisions of Drugs Cosmetics Act-1940. For the sale of Allopathic, Homeopathic
drugs in Form 20, 21, 20B, 21B, 20A, 21A, 20C, 20D, 20F, 20G, 20BB, 21BB.
For the sale of Ayurvedic Drugs and Cosmetics no sale license is required.
The Requirements of Sales premises are as follows:
Minimum carpet area:-
1. For Retail sale - 10 square meter.
2. For Wholesale - 10 square meter.
3. For Retail - Wholesale together - 15 square meter.
Storage facilities
Adequate storage facilities including cupboards with glass doors, racks refrigerator
is required.
59
Documents for State License. (n.d.). Retrieved March 03, 2017, from
https://foodlicensing.fssai.gov.in/state_document_list.html#about-tab
60
4.3. Human Resource Feasibility
4.3.1Human resource Requirement Schedule (Table No.10)

1. Shreyansh Raval:- Accounting, Production & Operation Dept. and
Logistics
2. Dhanesh Chokshi:- Sales & Marketing ,Advertisement
Designation Require Par Person
No. Of number salary List of Work
Employees Persons (Approx.)
1. planning and organising
production schedules
2. Maintain Manufacturing
Machines
3.Operate Machines
Production
1 1 Rs.7000 8000 4. overseeing production
Manager
processes
5. Assessing project and
resource requirements.
6.Provide Training to your
team
1.Package the Product
Packaging
2 2 RS. 6000 2.Pack items according to
Staff
instructions provided
1.Sales
Sales Rs.10000 -
2 8 2.Order Delivery
Manager 12000
3.Solve Customer Complain
RS.8000 1.Establish or monitor specific
Logistics
(Manager) supply chain-based
3 Manager & 4
RS.500 (For performance measurement
staff
staff) systems
61
2.Create policies or
procedures for logistics
activities
3. Home Delivery
Loading 1.Loading & Unloading
4 4 Rs.5000
Staff 2. Technical Work
1.cleaning and preparing a job
site, loading and delivering
materials, and using a variety
Unskilled of tools and machines such as
6 3 Rs.4000
labour blowtorches, forklifts, levels,
lifts, power drills, grinders,
saws, pressure washers, and
water spraying equipment
1. To safe guard the security
Security and office secrecy.
7 1 Rs.6000
Guard 2. To maintain office decorum
and discipline.
Total 23 Rs.1,71,000.00
Perquisites
Rs.42750
@15%
Total Rs.2,13,750.00
62
4.4 FINANCIAL FEASIBILITY
4.4.1 FINANCIAL OUTLAY
(A) PLANT & MACHINERY: (Annexure Quotation 2) (Table No. 11)
Value
Sr.No. Description of Plant & Machinery Qty.
(Rs.)
1 Pulveriser with 7.5 Hp and 2.5 HP motor 1 60,000
Disintegrator with 7.5 Hp size with sieve of different
2 1 56,000
mesh size
3 Wooden vessel for fermentation with lid, Cap. 50 liters 25 70,000
4 M.S. Vat cap. 750 kg. 1 50,000
5 Powder Making Machine 1 50,000
6 Industrial Mass Mixers 1 6,25,000

High Speed Double Sided Rotary Tablet Press
7 1 80,000
Tableting machine
8 Weighing Scale 10Kg. Cap. 1 10,000
9 Weighing Scale 5 Kg. Cap. 1 5,000
10 Filtering unit fitted with paper & cloth 1 40,000

Cane Bamboo baskets, Glass jar big & small with 25
11 45,000
stopper each
S.S. vessel with stopper 5 ltrs.cap. 4 5,000
12
10 letters, cap. 2 10,000
100 liters. Cap. 2 20,000
Aluminum containers for storage of powders/raw
13 50 20,000
material
14 Firefighting and pollution control equipments 1 80,000
15 Testing equipments 30,000
16 Erection & electrification @ 10% 85,000
Total : 13,41,000
(B) FURNITURE, FIXTURE, CUPBOARDS, COMPUTER, ETC. = Rs. 2, 00,000
63
4.4.2RAW MATERIAL (P.M.):
Raw materials is different type of herbal Leaves, mineral, water etc. are available
indigenously and consumables including packaging materials like glass bottles,
paper containers etc. is available in the Haryana and nearest states and it will be of
estimated value of Rs. 1.3 lacs.
(Table No. 12) Raw Material quotation
Sr Total
Description of items Qty. 1 kg price
No. Amount(Rs.)
1 Wheat Grass Powder 50 200 10000
2 Five Types Of Tulsi (Basil) Powder 50 300 15000
3 Aloe Vera Powder 50 300 15000
4 Karela Powder 25 200 5000
5 Jamun Powder 25 200 5000
6 Papaya Leaves Powder 100 500 50000
7 Karriyatu Churna 50 300 15000
8 Sheesham Leaves Powder 50 300 15000
Total 400 2300 130000
64
4.4.3 OTHER EXPENSES (P.M.) (Table No. 13)
Utilities Value (Rs.)

Power 7000
Water 2500
Postage & stationery 700
Traveling & Transport Charge 15000
Advt. & Publicity* 25000
Repair & Maintenance 1500
Insurance* 5000
Mics. 500
Total: Rs. 57,200
Insurance, advt. & Promotion are excluded*
4.4.4 TOTAL RECURRING EXPENSES (P.M.): (Table No. 14)
Raw Material Rs.1,30,000
Manager, Staff and labour Rs.2,13,750
Other expenses Rs.25,000
Total : Rs.3,68,750
Rs. 13,41,000 + Rs. 200,000 =
Fixed cost
Rs.15,41,000
Rs. 3,68,750 * 3 months = Rs.
Working capital of three months
11,06,250
Rs. 11,06,250 + Rs.15,41,000=
Total Investment
Rs. 26,47,250
65
(Table No. 15) sales production forecasting
Rate
Sr. Packing Value In
Item Qty. In
No. Pkt./Bottle
Rs. Rs.
1 Alloevera Juice 200 1 Liter Bottle 325 65000
2 Wheatgrass Juice 200 1 Liter Bottle 900 180000
Five Types Of
3 100 1 Liter Bottle 4250 425000
Tulsi(Basil)
4 Karela Jamun Juice 100 1 Liter Bottle 340 34000
Sheesham Leaves
5 140 1 Liter Bottle 400 56000
Juice
6 Papaya Leaves Juice 100 1 Liter Bottle 1180 118000
840 878000
(40 Tablet)Of 1
7 Papaya Leaves Tablet 21000 420 8820000
Bottle
8 Karriyatu Churna 200 1 Kg Of 1 Packet 400 80000
22040 Total 10656000
Break even analysis:
For Juice
Input
Machine Take Output
Time=2Hr
Machine take time 2 hrs. Per 8 liter juice so that machine take almost 7 hrs.
Per 28 liters per day.
So that, 28 liters* 30 days (Per Month) =840 Liters per Month
Manufacturing cost= Variable cost +Raw Material / Liter per month
66
=57,200+ 1, 30,000 / 840 =Rs. 222.86
Selling price = manufacturing cost + profit Margin
= 222.86+ 50%
= 334.29 Rs. Per liter
Break Even Analysis:
15,41,000
= = 13,829 Liter per Bottle
334.29222.86
i.e., by just selling 13.829 liter per bottle units well have no profit no loss
situation.
Thus, the product is highly profitable and commercially viable.
For tablet
Machine
Input Capacity=4000tablet Per Output
Hour
Machine take time 1 hrs. per4000 tablet per hour so that machine take almost
7 hrs. Per 28,000 tablet per day.
So that, 28,000 tablet* 30 days (Per Month) =8, 40,000 Tablet Per Month
1 bottle have only 40 tablet = 8, 40,000/40 = 21,000 Bottle of Tablet
Manufacturing cost= Variable cost +Raw Material / Liter per month
=57,200+ 1, 30,000 / 21,000 =Rs.8.90 per Bottle.
Selling price = manufacturing cost + profit Margin
= 8.90+ 50% = 13.35 Rs. per Bottle
67
Break Even Analysis:
15,41,000
= = 3, 46,292 Bottle
13.358.90
i.e., by just selling 3, 46,292 bottle units well have no profit no loss situation.
Thus, the product is highly profitable and commercially viable.
68
CHAPTER 5
MAJOR FINDINGS & LIMITATION OF STUDY
We would like to conclude here that from the feasibility study made by exploratory
research and based on secondary data has proved that the starting a Herbal foods &
Ayurvedic supplements is an appealing proposition but still further more detailed
study, need to be conducted.
1) Herbal market CAGR are moderately increased by 4%, Indian herbal market
CAGR are gradually by 20%, pharma manufacturing license in Gujarat will be
also increased. So that we can said that herbal and Ayurvedic industry is
growing.
2) 12,255 cases of chikungunya have been reported in India at August 31, 2016,
a little less than half of what was reported in all of 2015. There have been
27,879 cases of dengue and 60 deaths because of dengue hemorrhagic fever.
The year 2015 had seen 99,913 dengue cases with 220 deaths, thought
ayurvedic medicines takes more time than other medicines to cure the dieses
but it is more effective compare to that of other available in the market like
homeopathy, allopathy, etc.
3) Number of ayurvedic medicines mixtures and machines are available in the
industrial market and raw material are easily available nearby suppliers so that,
venturing of herbal food and ayurvedic supplements venturing are easy and
human resource are also easily available.
4) By just selling 13.829 liter per bottle units and 3, 46,292 bottle units, well have
no profit no loss situation. Thus, the product is highly profitable and
commercially viable
69
Limitation of study
1. We have used exploratory research design data collected are from secondary
source mainly internet and company websites.
2. We have collected all data from secondary source all through we have tried to
confirm same information with more than 1 source, there is possible chance of
error.
3. There may be different opinion on same topic pf different people, but as we
have taken data from available secondary source there may be variations in
perceptions individually.
4. All collected data from different source on internet and checked validated latest
on 4th march 2017
70
Reference
1. Overview of herbal medicine and dietary supplements. (n.d.). Retrieved March

03, 2017, from
http://www.uptodate.com/contents/topic.do?topicKey=PC%2F1392
2. http://www.webmd.com/balance/tc/ayurveda-topic-overview#1
3. http://iaf-ngo.org/pdf/Globalisation%20of%20Ayurveda%20-
4. Thai (2004), Ernst and Pitter (2002), Parmar (2005), Hu et al., (2005); Lambrecht et
al., (2000), Barnes et al., (2004); Tindle et al., (2005), & Khan (2006). (2016). Herbal
Drug Interaction. Retrieved February 20, 2017, from Shodhganga,
http://shodhganga.inflibnet.ac.in/bitstream/10603/2314/11/11_part%201.pdf In-line
Citation :( et al., 2016)
5. yurveda and cancer management a literature review - Namah Journal. (n.d.).
Retrieved March 03, 2017, from
http://www.namahjournal.com/doc/Actual/Ayurveda-and-cancer-vol-21-iss-
1.html
6. Vibrantgujaratcom. (2017). Vibrantgujaratcom. Retrieved 3 March, 2017, from
https://vibrantgujarat.com/writereaddata/images/pdf/project-profiles/Ayurvedic-
Research-and-Formulations-Development.pdf
7. Chikungunya, dengue on twin peaks Abantika Ghosh -
http://indianexpress.com/article/india/india-news-india/chikungunya-dengue-
rise-hospitals-symptoms-medicine-3013730/
8. Top 10 Ayurvedic companies in India 2017. (n.d.). Retrieved March 03, 2017,
from http://www.companiesinindia.net/top-10-ayurvedic-companies-in-
india.html
9. Documents for State License. (n.d.). Retrieved March 03, 2017, from
https://foodlicensing.fssai.gov.in/state_document_list.html#about-tab
71
Annexure
Quotation No. 1 Raw Material
Quotation No. 2 Plant & machinery
72
73
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A

COMPREHENSIVE PROJECT REPORT

As a new paradigm based on proper integration of formal teaching and actual

Generally it is seen a theoretically perfect person becomes tied when he comes

We sincerely express our gratitude towards Mr. Rajesh Khajuria, Director of C. K.

Shreyansh Raval Dhanesh Chokshi

Chapter PARTICULARS PAGE

Sr No. Particular Page No.

1 Growth Rates Of Ayurvedic Industry 15

2 Major Players Of Ayurvedic Industry 38

4 Price Of The Product 48

7 Selection Of Place Factor Rating Method 49

8 Human Resource Requirement Schedule 63

9 Plant & Machinery (Annexure Quotation 2) 65

11 Total Recurring Expenses 67

12 Sales Production Forecasting 68

In the United States, in response to increased public interest and use of

Ayurveda, or Ayurveda medicine, is a healthy-lifestyle system that people in India

In ayurvedic medicine, it is thought that if an imbalance occurs in any of the three

Brief history up to India's independence

1. The Vedic Period

2. The Samhita Period

3. The Revival Period

4. The Present Period

1. Catalog of Indian Medicinal plants by John Fleming in 1810

2. Indegenous drugs of India by K.L. Dey in 1867

3. Supplement to pharmacopoeia of India by Moodeer Sheriff 1865

4. Materia Medica of Hindus by U.C.Dutta in 1877. Etc.

Growth rates of Ayurvedic industry

Table 1- Growth Rates of Ayurvedic Industry

Growth Rate In Terms Of

2.1 Literature review on Herbal foods

Herbal drug interaction

Thai, 20047,Herbal medicine has been an essential component of oriental medicine

(Fugh-Berman, 2000)21As previously mentioned, because herbal products are not

2.3 Mechanisms of herbal drug interactions

Primary mechanisms of herbal drug interaction involve either induction or inhibition

b. Liver - Once in the bloodstream, many drugs need to be metabolized (chemically

Ayurvedic concept of cancer

Classification according to Ayurveda29

The Ayurvedic classification of growths depends on various clinical symptoms:

According to Susruta, the fundamental cause of the above is a derangement of all

1. Vata Aggravating Factors: Excessive Intake of Bitter, Pungent, Astringent, Dry

4. Rakta aggravating factors: excessive intake of acid or alkali containing foods.

According to Ayurvedic principles, a disease cannot be named as an entity in itself

2. Prakopa: transformation of primary growths into a swelling that looks dangerous.

4. SthAna saraya: it shifts to occupy different sites.

5. Vyakta: clinical signs and symptoms are expressed.

6. Bheda: differentiation of growth occurs.

Principles of Ayurvedic treatment

Chapter4.1 Marketing Feasibility

Source: (Vibrantgujaratcom, 2017)32

4.1.1.3Key Growth Drives

Key Initiatives by Government of Gujarat

Source: Vibrantgujaratcom. (2017)34

Source: ). Vibrantgujaratcom (2017)35.

4.1.2.1 Facts & Figures of Several Dieses in India

4.1.2.2Ayurveda treatments for cancer diseases in India

Treatment as per Ayurveda: - Results of 770 patients of various types of cancer

13% patients were rendered disease free

12.03% patients were rendered disease free

4.1.3.1 Compare and contrast

Source: Chikungunya, dengue on twin peaks Abantika Ghosh37