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Company Profile
INTRODUCTION
General Introduction:-
The project was carried out for understanding the customer preference & attributes
towards saving Account of HDFC Bank and its market potential. HDFC Bank was
established in the year 1994, they are old player in banking sector, The bank has two
principle client segments customer and asset management. The bank follows values such
research is Saving Accounts. This research helps us in finding out the customers view
regarding the product and Services offered by the HDFC bank and awar eness by
promotion and also identifying the market potential of the product offered by the HDFC
bank.
Banking in India originated in the first decade of 18th century. The first banks were The General
Bank of India, which started in 1786, and Bank of Hindustan, both of which are now defunct.
The oldest bank in existence in India is the State Bank of India, which originated in the "The
Bank of Bengal" in Calcutta in June 1806. This was one of the three presidency banks, the other
two being the Bank of Bombay and the Bank of Madras. The presidency banks were established
under charters from the British East India Company. They merged in 1925 to form the Imperial
Bank of India, which, upon India's independence, became the State Bank of India. For many
years the Presidency banks acted as quasi-central banks, as did their successors. The Reserve
Bank of India formally took on the responsibility of regulating the Indian banking sector from
1935. After India's independence in 1947, the Reserve Bank was nationalized and given broader
powers.
A couple of decades later, foreign banks such as Credit Lyonnais started their Calcutta
operations in the 1850s. At that point of time, Calcutta was the most active trading port, mainly
due to the trade of the British Empire, and due to which banking activity took roots there and
prospered.
First of all we must note the fact that these institutions have changed very much in character
since their origin, and consequently nowadays perform many functions unknown to those of
former times. The first banks seem to have arisen in connection with the business of
exchanging money. In ancient times and especially in the Middle Ages the varieties of coins
were greater even than at the present day, and they were much less perfectly and honestly
minted. Specialists were, therefore, required to determine their exact value and equivalence and
to exchange coins of one mintage for those of another, and their BANK were in great demand at
fairs and other places where merchants of different nations met for purposes of trade. Inasmuch
as they kept their boxes or chests of coins on benches or "banked," the name bankers came to be
applied to them. On account of their technical knowledge and the fact that they were obliged
constantly to keep on hand considerable quantities of the precious metals, this business in the
early Middle Ages was usually carried on by goldsmiths, but later it was sometimes assumed by
the governments of large commercial cities, as, for example, by Amsterdam in 1609, by
Hamburg in 1619, and by Nurnberg in 1621. Of these latter the Bank of Amsterdam was the
From the earliest times also, bankers have been the chief agents through which foreign
exchanges have been conducted. As dealers in coin and bullion they had international
connections and a knowledge of international affairs not possessed by other merchants, and
orders drawn on bankers in other countries or other cities with whom they had regular business
transactions. As keepers of other people's money they also promoted saving, and banks thus
Currently (2009), banking in India is generally fairly mature in terms of supply, product range
and reach-even though reach in rural India still remains a challenge for the private sector and
foreign banks. In terms of quality of assets and capital adequacy, Indian banks are considered to
have clean, strong and transparent balance sheets relative to other banks in comparable
economies in its region. The Reserve Bank of India is an autonomous body, with minimal
pressure from the government. The stated policy of the Bank on the Indian Rupee is to manage
volatility but without any fixed exchange rate-and this has mostly been true.
With the growth in the Indian economy expected to be strong for quite some time-especially in
its services sector-the demand for banking services, especially retail banking, mortgages and
investment services are expected to be strong. One may also expect M&As, takeovers, and asset
sales.
In March 2006, the Reserve Bank of India allowed Warburg Pincus to increase its stake in Kotak
Mahindra Bank (a private sector bank) to 10%. This is the first time an investor has been allowed
to hold more than 5% in a private sector bank since the RBI announced norms in 2005 that any
stake exceeding 5% in the private sector banks would need to be vetted by them.
Currently, India has 88 scheduled commercial banks (SCBs) - 27 public sector banks (that is
with the Government of India holding a stake)after merger of New Bank of India in Punjab
National Bank in 1993, 29 private banks (these do not have government stake; they may be
publicly listed and traded on stock exchanges) and 31 foreign banks. They have a combined
network of over 53,000 branches and 17,000 ATMs. According to a report by ICRA Limited, a
rating agency, the public sector banks hold over 75 percent of total assets of the banking
industry, with the private and foreign banks holding 18.2% and 6.5% respectively
Introduction of many more products and facilities in the banking sector in its reforms measure. In
1991, under the chairmanship of M Narasimham, a committee was set up by his name which
The country is flooded with foreign banks and their ATM stations. Efforts are being put to give
a satisfactory service to customers. Phone banking and net banking is introduced. The entire
system became more convenient and swift. Time is given more importance than money.
In 1995, the Brookings Institution published a paper entitled The Transformation of the U.S.
Banking Industry: What a Long, Strange Trip Its Been. Using a breathtaking array of facts and
figures, the paper described in great detail the dramatic changes that had occurred in the U.S.
commercial banking industry over the 15 years from 1979 to 1994. The banking industry was
transformed during that period, according to the paper (p. 127), by the massive reduction in the
number of banking organizations; the significant increase in the number of failures; the dramatic
rise in off-balance sheet activities; the major expansion in lending to U.S. corporations by
foreign banks; the widespread adoption of ATMs; . . . and the opening up of interstate banking
markets. The paper went on to explain that most of these major changes in banking could be
traced to two developments: (1) the extraordinary number of major regulatory changes during the
period, from deposit deregulation in the early 1980s to the relaxation of branching restrictions
later in the decade; and (2) clearly identifiable innovations in technology and applied finance,
securitization and sale of bank loans, and the development of derivatives markets. Other
research would later confirm the papers assessments and its explanation of the course of events
Over the two decades 19842003, the structure of the U.S. banking industry indeed underwent
commercial banks and savings institutions and by a growing concentration of industry assets
among a few dozen extremely large financial institutions. This is not news. As mentioned
above, the decline in the number of banking organizations has been ongoing for more than two
decades and has been well documented in the literature.3 Nevertheless, a brief overview will
serve to clarify both the scope of the decline and the increasing concentration of assets among
bank and thrift holding companies, independent banks, and independent thrifts). By year-end
2003, that number had fallen to 7,842a decline of almost 48 percent (figure 1). Distributed by
size, nearly all the decline occurred in the community bank sector (organizations with less than
$1 billion in assets in 2002 dollars), and especially among the smallest size group (less than $100
million in assets in 2002 dollars). Yet the community banking sector still accounts for 94 percent
of banking organizations
The burden of reporting and other regulatory requirements will fall heavily and
information technology will permit the development of new products, BANK, and risk-
management techniques but may also pose important competitive and supervisory issues.
Nonbank entities will continue to offer bank-like products in competition with banks, raising
anew the question of whether banks are still special and, more fundamentally, whether banks
are sufficiently different from nonblank firms to justify the maintenance of a safety net for banks.
It is useful, therefore, to try to chart the course of the banking industry in the next five to ten
years and to consider what policy issues the industry and regulators will face. The authors of this
study do not pretend to be clairvoyant. They are mindful of the many financial predictions that
were
once offered with confidence but turned out to be wrong or premature. This study is perhaps best
described as an exercise in strategic thinking. Its approach is to analyze what has happened in the
recent past, consider in detail reasons for expecting recent trends to continue or to change, and
draw the consequences for bank and regulatory policies. As always, uncertainties abound, and
events that may now appear fairly improbable may in fact shape the future. This paper closes
with a discussion of a number of such possible events. The future-of-banking study addresses
1. What changes in the environment facing banking can be expected in the next five to ten years?
2. What are the prospects for different sectors of the banking industry in this anticipated
environment? Because the banking industry is not monolithic and different segments of the
industry have, to some degree, different opportunities and vulnerabilities, the study considers
separately the prospects for large, complex banking organizations; regional and other midsize
consideration is given to
CHAPTER-2
Project Profile
Reserve Bank of India (RBI). It was one of the first banks to receive an 'in principle' approval
from RBI,
for setting up a bank in the private sector. The bank was incorporated with the name 'HDFC
Bank Limited', with its registered office in Mumbai. The following year, it started its operations
HDFC Bank Limited. The Group's principal activities are to provide banking and other financial
BANK. The Group operates through four segments: Treasury, Retail Banking, Wholesale
Banking and Other Banking Business. The Treasury BANK segment consists of net interest
earnings on investments portfolio of the bank and gains or losses on investment operations. The
Retail Banking segment serves retail customers through a branch network and other delivery
channels. This segment raises deposits from customers and makes loans and provides advisory
BANK to customers. The Wholesale Banking segment provides loans and transaction BANK to
corporate and institutional customers. The Other Banking Operations segment provides BANK
relating to credit cards, debit cards, third party product distribution and primary dealership
business and other associated costs. The Bank was Incorporated on 30th August 1994. A new private sector
Bank promoted by housing Development Corporation Ltd. (HDFC), a premier housing finance company. The bank
an in-principle approval from the RBI for establishment of a bank in the private sector.
Certificate of Commencement of Business was received on 10th October 1994 from RBI. The
Bank transacts both traditional commercial banking as well as investment banking. HDFC, the
agreement with National West minister Bank Pc. and its subsidiaries (Nat west Group) for
subscribing 20% of the banks issued capital and providing technical assistance in relation to the
1994.
On 16.1.1995, 90,79,930 No. of equity shares were allotted to Jarring ton Pte. Ltd. Another
400,00,000 equity shares were allotted on private placement basis to NatWest Group on
9.5.1995. 500,00,000 shares were allotted to the public on 9.5.95 The Bank opened its first
The Bank has created an efficient operating system using well tested state-of-the-art software.
1995
30th August 1994. On the same date 500,00,000 equity shares were allotted to HDFC
promoters. 509,20,000 shares were allotted to HDFC Employees Welfare Trust and HDFC Bank
1996
HDFC Bank has entered the banking consortia of over 50 corporate, including some leading
multinational companies, flagship companies of local business houses and strong public sector
companies.
HDFC Bank has set up a state-of-the-art dealing room to handle all transactions possible in
The Certificates of Deposits were awarded a PP1+ rating which is the highest rating for short
2001
- The Bank has opened its first branch in Aurangabad. HDFC Standard Life Insurance has
entered into a memorandum of understanding with the Chennai-based Indian Bank. The Bank
has launched the international Maestro debit card in association with Master Card. HDFC Bank
will launch its credit card in June through link-ups with MasterCard and Visa.LTtrade.com has
entered into a strategic tie-up with HDFC Bank to provide Net banking BANK to online
investors. Standard Chartered Bank, HDFC Bank and Bharat Petroleum Corporation have joined
the Cash Forum which has been set up by the Smart Card Forum of India. HDFC Bank has
launched a new campaign for its eage savings account. HDFC Bank entered into a strategic tie-
up with Tally Solutions Pvt. Ltd. to offer online real time accounting BANK to small and
Medium enterprises.
Today HDFC Bank has 1,412 branches and over 3,295 ATMs, in
528 cities in India, and all branches of the bank are linked on an online real-time basis. ] As of
September 30, 2008 the bank had total assets of INR 1006.82 billion. For the fiscal year 2008-09,
the bank has reported net profit of Rs.2,244.9 crore, up 41% from the previous fiscal. Total
annual earnings of the bank increased by 58% reaching at Rs.19,622.8 crore in 2008-09.
2.3 Present Status of the Organization:-
Housing Development Finance Corporation Limited, more popularly known as HDFC Bank Ltd,
was established in the year 1994, as a part of the liberalization of the Indian Banking Industry by
Reserve Bank of India (RBI). It was one of the first banks to receive an 'in principle' approval
from RBI, for setting up a bank in the private sector. The bank was incorporated with the name
'HDFC Bank Limited', with its registered office in Mumbai. The following year, it started its
operations as a Scheduled Commercial Bank. Today, the bank boasts of as many as 1412
In 2002, HDFC Bank witnessed its merger with Times Bank Limited (a private sector bank
promoted by Bennett, Coleman & Co. / Times Group). With this, HDFC and Times became the
first two private banks in the New Generation Private Sector Banks to have gone through a
merger. In 2008, RBI approved the amalgamation of Centurion Bank of Punjab with HDFC
Bank. With this, the Deposits of the merged entity became Rs. 1,22,000 crore, while the
Advances were Rs. 89,000 crore and Balance Sheet size was Rs. 1,63,000 crore.
Head Office
HDFC Bank
Mumbai - 400020
Website: www.hdfc.com
Tech-Savvy
HDFC Bank has always prided itself on a highly automated environment, be it in terms of
information technology or communication systems. All the braches of the bank boast of online
connectivity with the other, ensuring speedy funds transfer for the clients. At the same time, the
bank's branch network and Automated Teller Machines (ATMs) allow multi-branch access to
retail clients. The bank makes use of its up-to-date technology, along with market position and
Capital Structure
At present, HDFC Bank boasts of an authorized capital of Rs 550 crore (Rs5.5 billion), of this
the paid-up amount is Rs 424.6 crore (Rs.4.2 billion). In terms of equity share, the HDFC Group
holds 19.4%. Foreign Institutional Investors (FIIs) have around 28% of the equity and about
17.6% is held by the ADS Depository (in respect of the bank's American Depository Shares
(ADS) Issue). The bank has about 570,000 shareholders. Its shares find a listing on the Stock
Exchange, Mumbai and National Stock Exchange, while its American Depository Shares are
listed on the New York Stock Exchange (NYSE), under the symbol 'HDB'
The functional departments of the organization consist of the HR department, the administrative
department and the executive department. The HR department of the organization consists of the
people who employ the Persons who they think would be able to do justice with the job handled.
The administrative department of the organization consists of the director and the manager of the
organization. They preside the organization and control all the operations of the organization
such that the organization could run in a smooth and effective manner. The executive department
of the organization consists of the various employees Who execute the job undertaken by them.
The employees consists of the team leaders, the Corporate financial consultants,. the telesales,
various staffs and junior staffs who are the main structural framework of the organization. The
organization thus runs with the effective coordination of the HR department, the administrative
department and the executive department such that the supervisors of the organization preside
over the subordinate employees to give them directions about fulfilling their works most
Department is responsible for technical appraisal of industrial projects. The mission of the
division is aimed towards the verification of the technical viability of industrial projects and
assisting the Funds management in taking the decisions that require technical expertise.
Moreover, it is responsible for conducting technical studies and rendering technical consultancy
BANK to certain industrial sectors for the purposes of investigating modern technologies and
H R Department:
HDFC Human Resources department plans and direct for the employee population as well as
Hiring
Promotions
Reassignments
Salary determination
Policy development
Workers compensation
Finance Department:
The Finance Manager is responsible for all aspects of the accounting and financial administration
of the HDFC, the supervision of the implementation of the HDFC financial policies, directives
and procedures and the initiation of the financial plans within the guidelines of HDFC The
department contains several distinct sections, each of which is responsible for a proportion of the
The Marketing Consultancy Department plays and important role within the Fund as it studies
and analyzes marketing information in order to build solid base for management decisions. The
division also assists projects sponsors in formulating solid marketing strategies to improve their
industries and strengthen their position in the local and international markets.
Research Department:
The Research Department is having the capacity to act through four composing units i.e., the
market research unit, economic studies unit, and statistical studies unit. It is the mission of the
division to provide support BANK for information and consultancy to the senior management
and division in the areas of economic, statistical and marketing information and consultancy
through data analysis, processing of economic and statistical data, market research studies and
The organization structure of the company HDFC is such that it comprises of the departments
and the employees in the hierarchical order so that they are able to perform their functions and
duties smoothly and effectively doing their job in a manner in which it should be done. The
organization is headed by the administrative department which coordinates and controls the
executive department. The executive department is a link from the top and the bottom
comprising of the lower level employees such that they work together to fulfill the common
objective of getting business from the persons who get in touch with them and see to it that they
are provided with the best of the BANK which constitute giving financial advise to providing
Account to the customers. The lower level employees and the corporate financial consultants
work together to see to it that the database for providing financial BANK to sufficient number of
people is made .They work together to see to it that this database is followed and worked upon
such that more and more number of people get themselves avail the financial BANK of the
organization. Team leaders who form the part of the administrative department of the
Organization make sure that the clients that turn up for the financial BANK are dealt with most
The organizational structure is well planned out and it follows a simple format which is follows:
Organization Chart:-
Each team lead has a team comprising only of both senior as well as junior market research
analyst who aid the team lead in the entire market research process as it has been discussed
HDFC Bank offers a bunch of products and services to meet the every need of the people. The
company cares for both, individuals as well as corporate and small and medium enterprises. For
individuals, the company has a range accounts, investment, and pension scheme, different types
of loans and cards that assist the customers. The customers can choose the suitable one from a
range of products which will suit their life-stage and needs. For organizations the company has a
host of customized solutions that range from funded services, Non-funded services, Value
addition services, Mutual fund etc. These affordable plans apart from providing long term value
Goodwill of the company. The products of the company are categorized into various sections
Personal Banking
Savings Accounts
Salary Accounts
Saving Accounts
Fixed Deposits
Demat Account
Safe Deposit Lockers
Loans
Credit Cards
Debit Cards
Prepaid Cards
Forex Services
Payment Services
Net Banking
Installers
Mobile Banking
Insta Query
ATM
Phone Banking
NRI Banking
In todays world many companies have emerged who have taken a serious note on the
importance of market research and he advantages of using it for the better growth and
development of the company. Hence, our competitors are those companys who are in the market
research and development field as well as the consultancies, since they also make use of market
Customer analysis involves gathering data about the customers and their characteristics. They
B. Risk
These BANK are used by the competitors in order to gather external information and research
The conduction of extensive product research by this service helps the competitors to find out the
marketability of a product or service. The research can be utilized to leverage the major decisions
Advertising research strives to gain valuable information about the effects and reach of
Given below are the steps we follow for every assignment we take up:
1. The timetable for the search is indicated and the search process commences.
2. Target companies are examined, using any prior information provided by business
already known to us, augmented with original study by our search team.
3. We maintain a regular channel of communication with the client to keep them apprised of the
results emerging.
Market profile of the organization:-
HDFC Bank Limited provides various financial products and services. It operates in three
segments: Retail Banking, Wholesale Banking, and Treasury. The Retail Banking segment
provides various deposit products, including savings accounts, current accounts, fixed deposits,
and demat accounts. It also offers auto, personal, commercial vehicle, home, gold, and
educational loans; loans against securities, property, and rental receivables; and health care
finance working capital finance, construction equipment finance, and warehouse receipt loans, as
well as credit cards, debit cards, depository, investment advisory, bill payments, and
transactional services. In addition, this segment sells third party financial products, such as
mutual funds and insurance, as well as distributes life and general insurance products through its
tie-ups with insurance companies and mutual fund houses. The wholesale banking segment
provides loans, non-fund facilities, and transaction services to large corporate, emerging
corporate, small and medium enterprise, supply chain, public sector undertaking, central and
state government departments, and institutional customers. It offers deposit and transaction
banking products, supply chain financing, working capital and term finance, agricultural loans,
and funded, non-funded treasury, and foreign exchange products. These segments services
include trade services, cash management, money market, custodial, tax collection, and electronic
banks, foreign banks, and regional rural banks; and wealth management products for non-
resident Indians. The Treasury Services segment operates primarily in areas, such as foreign
exchange, money market, interest rate trading, and equities. As of March 31, 2009, HDFC Bank
had a network of 1,412 branches and 3,295 automated teller machines in 528 cities in India. The
In todays growing world everyone needs to diversify their business so as to keep in touch with
the rapid development. By analyzing the growing concerns of the market, HDFC has clients
varying from investment banking sector, retail, web designing companies, etc. Due to this rapid
development HDFC Group has many teams working for the above mentioned sectors.
HDFC Bank began operations in 1995 with a simple mission: to be a "World-class Indian Bank". We
realized that only a single-minded focus on product quality and service excellence would help us
get there. Today, we are proud to say that we are well on our way towards that goal.
CHAPTER -3
RESEARCH
METHODOLOGY
Meaning of ratio analysis
Ratio is numerical relationship between two variables which are connected with
each other in some way or the other. Ratios may be expressed in any one of the
following manners:
objective of analysis;
selection of relevant data;
deciding appropriate ratios to be calculated;
comparing the calculated ratios with norms of standards or forecasts;
Interpretation of ratios.
INTERPRETATION OF RATIOS
To Management
1. Ratio analysis helps the management to assess the performance of the business concern and
improve the management functions such as planning, coordination and control.
2. Some ratios are calculated for a number of years. These are working as guide to the
management. Meaningful conclusions can be drawn from these ratios.
3. The financial strength and weakness of the business concern can be find out through
calculating some ratios. It means that communication is facilitated by ratios.
4. If financial position is very weak, better co-ordination is formulated by the top management
for improving efficiency.
5. Standard ratios can be used for finding variations or deviations. Such variations can be found
by comparing the actual with the standards so as to take a corrective action at the right time.
To Shareholders / Investors:
1. The safety of investment is find out by the shareholders.
2. Long term solvency ratios ensure the growth of the business concern and possibility of getting
back their investments.
3. Ratio analysis will be useful for deciding whether the present financial position warrants
further investments or not.
To Creditors:
1. The ratio analysis ensures the payment at a specified time or not.
2. If the short term solvency ratios are in satisfactory condition, the creditors can extent credit
facilities.
To Employees:
1. If financial position is strong, then, the employees are getting wages, salaries and perquisites
in time.
To Government
1. The government can prepare the industrial policies on the basis of financial position
information available from various units.
2. Various loan scheme with subsidies can be chalked out by the government.
4. The contribution of each industrial sector to GDP is also identified by the government.
The technique of ratio analysis is a very useful device for making a study of the financial health
of a firm. But it has some limitations which must not be lost sight of before undertaking such
analysis.
Ratios are calculated from the information recorded in the financial statements. But financial
statements suffer from a number of limitations and may, therefore, affect the quality of ratio
analysis.
Historical Information:
Financial statements provide historical information. They do not reflect current conditions.
Different accounting policies regarding valuation of inventories, charging depreciation etc. make
No fixed standards can be laid down for ideal ratios. For example, current ratio is said to be ideal
if current assets are twice the current liabilities. But this conclusion may not be justifiable in case
of those concerns which have adequate arrangements with their bankers for providing funds
when they require, it may be perfectly ideal if current assets are equal to or slightly more than
current liabilities.
Quantitative Analysis:
Ratios are tools of quantitative analysis only and qualitative factors are ignored while computing
the ratios. For example, a high current ratio may not necessarily mean sound liquid position
when current assets include a large inventory consisting of mostly obsolete items.
Window-Dressing:
The term window-dressing means presenting the financial statements in such a way to show a
better position than what it actually is. If, for instance, low rate of depreciation is charged, an
item of revenue expense is treated as capital expenditure etc. the position of the concern may be
made to appear in the balance sheet much better than what it is. Ratios computed from such
balance sheet cannot be used for scanning the financial position of the business.
Proper care should be taken to study only such figures as have a cause-and-effect relationship;
Since ratios account for only one variable, they cannot always give correct picture since several
other variables such Government policy, economic conditions, availability of resources etc.
Proper care must be taken when interpreting accounting ratios calculated for seasonal business.
For example, an umbrella company maintains high inventory during rainy season and for the rest
of year its inventory level becomes 25% of the seasonal inventory level. Hence, liquidity ratios
Interpretation: -
An ideal current ratio is 2:1. The ratio 2:1 is considered as a safe margin of
solvency due to the fact that if the current assets are reduced to half i.e. 1 instead of
2 then the creditors will be able to get their payments in full. Here, it shows that the
bank has 1.36:1, 1.47:1 & 1.39:1 which is quite satisfactory but can be improved by
Interpretation
If the ratio 1:1 then firm has enough cash on hand to meet all current liabilities. In
cash position ratio 1:1 is satisfactory result. In 2009-2010 years ratio is 0.55:1 &
2010-11 years ratio is0.60:1 & 2011-12 years ratio is 0.69. It means the good
position for the bank. In the cash position ratio cash is increase in 2010-11 compare
Interpretation
This ratio is continues increasing but the figures are not satisfactory. This ratio
Interpretation
In this ratio, total assets are far more than external liabilities. The banks treated solvent. In
solvency ratio in 2010 is 4.57:1 and increase in 2011 is 4.35, it means that outside liabilities
Interpretation
shows good position but if it under 15% it is not good but required
position is good. In 2010- 11the net profit ratio is 12.20%, & in 2011-12
Interpretation
Return on capital employed is stable around 1.60%. This ratio also shows wrote position.
industry it should be between 2% to 4%. So that it can be said that return on capital
employed is lower.
CHAPTER-5
SWOT
ANALYSIS
STRENGTH
HDFC and standard life both enjoy good and trusted brand name so as the
HDFC
With 175 years of experience of standard life HDFC SLIC also strengthen
by synergy of partners.
Financial rating of companies
Flexibility of plans
Highly co-operative & skilled staff.
Sales oriented organization.
Aggressiveness of sales force in selling products.
The company has expertise in managing big business.
Effective and wider distribution network.
Product designed for each age group & every area of personal.
HDFC std life insurance provide unique training program for FC called
Disha.
The company enjoys a very high brand loyalty & recall value among its
customer.
The company has a presence in all metros as well as in most of the major
cities in country.
WEAKNESS
People have started Turing towards private insurance sector as they know
that security and growth of money is better then another insurance company.
Market is fully to capture because the branch has recently set up its business.
THREATS
giants like ICICI prudential, Bajaj Allianz, Sahara, Gig, LIC etc.
As LIC has strong market position so it is little bit difficult to capture the
market.
CONCLUSION
CONCLUSION
Cut throat competition as new insurance companies are also opening branch.
In short can be said that HDFC SLIC has to do more for their good future as it
there are various player in market ( Kota) and really it is difficult for HDFC
So there is not much awareness in kota city of HDFC SLIC as it started working
from July 2004 what we think HDFC SLIC just need promotional activities.
During our promotional activities when we found that HDFC SLIC could
capture big market in kota. They would be on n0. One position in kota because
the benefits and flexibility which HDFC providing is not provide by any other
insurance company in kota. ICICI prudential is the only private player, which is
Andas LIC is concerned they have advantage of public mentality a very safe
investment
At last we want to state that HDFC SLIC need promotional actives and the
preference.
CHAPTER-7
SUGGESTIONS
SUGGESTIONS
There are more than 52 village in India a total population of nearly 75 cores. This
represents a vast potential.
FCs should be supervise regularly so that their work can be improved and made
effective and efficient.
The agent should be keep in constant touch with his policy holder to become aware
of the change in his situation including marriage. Death of relatives. Releases of
mortgages.
Any one of them may necessitation some changes like title to policy moneys or
more insurance. The contact conveys a message that agent and company cares for
the policy holder and the family mouth publicity it increase acceptability.
Private insurance companies should highlight that they are managed privately but
completely governed by IRDA.