Greetings.

We, students from Universiti Tun Hussein Onn, Johor are conducting a group
assignment (case study) on the above title. The Strategic Management for Small and
Medium Size of Construction Organisation. The enclosed questionnaire has been designed to
collect information about strategic management in construction business.

SECTION A: Demographic Information

1. What is your Age?

25 34 years ( ) 35 44 years ( )

45 54 years ( ) 55 and above ( )

2. What is your Company Grade?

Grade G3 ( ) Grade G4 ( ) Grade G5 ( )

3. How many years have this organization been in operation?

1 5 years ( ) 6 10 years ( ) 11 15 years ( )

16 20 years ( ) 21 years and above ( )

4. What is the size of your company in terms of number of employees?

1 25 employees ( ) 26 50 employees ( )

51 75 employees ( ) 76 employees and above ( )

5. Have you adopted any strategies for your organization in the last five years?

YES ( ) NO ( )
Section B:

a) STRATEGY FORMULATION

QUESTION RESPONSE

Vision Statement
What is your companys vision? Is your
companys vision representing about your
company?

When your companys vision was last

updated?
How clear your vision for what corporate
responsibility is should be like in your
company in the future? Is the direction
that the company wants to go in clear and
understandable?
Mission Statement
What is your companys mission? Is your
companys mission representing about
your company?
When your companys mission was last
updated?

Do you feel that your current mission

statement is compatible with the activities
being carried on by the company?

Strength, Weaknesses, Opportunities And Threats (SWOT)

*NOTE: IF YOUR COMPANY DIDNT USE SWOT JUST KEEP IT BLANK.
Has your company conducted a SWOT
analysis?

What are the priorities that your company

places on the SWOT analysis process?

What are the importance of the SWOT

analysis process that effective operation
of your company?

What is your companys organizational

strength and what the advantages of it?

What are your companys organizations

weaknesses and could you improve it to
be better?
What are the threats or obstacle that
company facing?

Could any of your weaknesses be a threat

to your company business?

Establish Long Term Objectives

Has your company established long term
objectives?

How important is it to establish long-term

objectives for your company?

Generates Strategies
How is company practice of generating
strategies to deal with any issues?

How important is it to establish long-term

objectives for your company?

Selecting Strategy to Pursue

Does your company select any of the
strategies to address issues that confront
the company?

What is the importance of choosing a

strategic solution to address the issues
that your company faces?

b) STRATEGY IMPLEMENTATION

Policy Support
Does your company maintain a policy
manual?

Are association policies updated on a

regular basis?

How relevance of your companys

policies to current companys activities?

Organizational Structure

How appropriate the current structure of

your association is to support the
implementation of strategic initiatives?

How effectiveness of your current

governance model as it relates to the
implementation of strategic initiatives?

Human Resources

What are the competencies of your

association staff to plan, manage and
implement strategic initiatives?

What is the capability of Membership and

Board of Directors for human resources
to manage and implement a change
process or new strategic direction?

c) STRATEGY EVALUATION

Assess Impact of Change/Participation

What is your companys effectiveness at
evaluating the impact of changes
subsequent to initial strategy
formulation?
Moving Beyond Evaluation
What is the relevance and suitability of
the strategic management model to your
company?
Identify Where Corrective Action is Necessary
How is your company handle and success
at identifying corrective action when
strategic initiatives are failing or could be
improved?
Measure Performance
Has your company developed a set of key
performance indicators or some other
form of accountability to track the
success of strategic initiatives?
What is your company barriers and
challenge to practice strategic
management?
What is your company initiative made by
public / government bodies and public
sector for the SMEs to improve your
company business and increase in
market?
What is the necessity for your
organisation to practice strategic
management?

d) Suggestion and Recommendation

In your opinion, what is the strategy of

your organization make for improve this
business market?

How does your company compete with

others competitor to stay in the business
market?

In your opinion, what is your plan for

your companies to survive in the business
market for the present and the future?