Strengths (S) Weaknesses (W)
(1) Strong Exploration Capability (1) Environmentally-unfriendly
(2) Wide Operations Worldwide
TOWS Matrix
(3) Strong Market Position and
Brand
(4) Vertically-integrated operations
Opportunities (0) SO
(1) Innovation and Diversification into new products
Technology and alternative fuels (S1, O1)
(2) Increasing Global Merge with other companies to
Energy Demand increase market power and to
reduce competition (S4, O3)
(3) Group/ Emerging
Economies Collaboration with hydrocarbons
exploration and development in
(4) Planned Expansions Russias Arctic shelf and part of
deep water shelf abroad (S3,
O2)
Threats (T) ST
(1) Increasing strict Provide more and cleaner
environmental energy in order to ensure
regulations future economic development
in this time of environmental
(2) Climate Change pressures (S1, T1)
Concerns
Research into biofuels, solar
(3) Susceptible to Political power, wind power and energy
Volatility from hydrogen to diversify in a
market where ecological issues
(4) Economic instability are of increasing concern (S1,
T2)
activities
(2) Size and scale of global
operations
WO
Invest in advanced
technologies and low-
carbon energy solutions
(W1, O1)
Develop local economies
through creating jobs,
sourcing from local
suppliers, and paying tax
and royalties (W2, O2)
WT
Increase Corporate Social
Responsibility/ Improve CSR
Approach (W1, T1)
Develop a more efficient
exploration and
manufacturing technologies
to reduce costs in operations
(W2, T4)