Group 11 - Cola Sales Data

955.
4
Date Time Flavour Val_Sales Adj_Val_Sales Stores Store*beta
Feb/15 1 CMB 804017.77 804017.77 863 824510.2
Mar/15 2 CMB 15308428.06 15308428.06 24761 23656659.4
Apr/15 3 CMB 19998998.64 19998998.64 21287 20337599.8
May/15 4 CMB 23874442.07 23874442.07 26867 25668731.8
Jun/15 5 CMB 21872583.82 21872583.82 26818 25621917.2
Jul/15 6 CMB 10632617.17 10632617.17 16086 15368564.4
Aug/15 7 CMB 9240768.40 9240768.40 14040 13413816
Sep/15 8 CMB 12444974.86 12444974.86 19406 18540492.4
Oct/15 9 CMB 9415411.88 9415411.88 13951 13328785.4
Nov/15 10 CMB 7978725.28 7978725.28 12473 11916704.2
Dec/15 11 CMB 5406031.27 5406031.27 9595 9167063
Jan/16 12 CMB 6954480.52 6954480.52 11844 11315757.6
Feb/16 13 CMB 11083644.69 11083644.69 18500 17674900
Mar/16 14 CMB 16314285.12 16314285.12 20991 20054801.4
Apr/16 15 CMB 28157389.51 28157389.51 32499 31049544.6
May/16 16 CMB 27182945.33 27182945.33 29600 28279840
Jun/16 17 CMB 24619773.64 24619773.64 31369 29969942.6
Jul/16 18 CMB 11082746.80 11082746.80 17978 17176181.2
Aug/16 19 CMB 11257156.99 11257156.99 18302 17485730.8
Sep/16 20 CMB 11850885.37 11850885.37 18993 18145912.2
Oct/16 21 CMB 13327193.71 13327193.71 21469 20511482.6
Nov/16 22 CMB 8601688.13 8601688.13 14903 14238326.2
Dec/16 23 CMB 6757354.83 6757354.83 12636 12072434.4
Jan/17 24 CMB 7203448.97 7203448.97 12882 12307462.8
Feb/17 25 CMB 15306332.63 15306332.63 23461 22414639.4
Mar/17 26 CMB 17711805.69 17711805.69 25144 24022577.6
Apr/17 27 CMB 31738906.61 31738906.61 33146 31667688.4
May/17 28 CMB 30030307.10 30030307.10 30492 29132056.8
Jun/17 29 CMB 25735315.66 25735315.66 28392 27125716.8
Jul/17 30 CMB 13831197.97 13831197.97 17950 17149430
Aug/17 31 CMB 8765311.88 8765311.88 13466 12865416.4
Jan/16 1 CCC 591779.15 591779.15 435 415599
Feb/16 2 CCC 26929301.23 26929301.23 26929 25727966.6
Mar/16 3 CCC 31724394.90 31724394.90 24574 23477999.6
Apr/16 4 CCC 30996472.75 30996472.75 20863 19932510.2
May/16 5 CCC 30817200.22 30817200.22 26144 24977977.6
Jun/16 6 CCC 17226199.12 17226199.12 13128 12542491.2
Jul/16 7 CCC 8941487.55 8941487.55 7361 7032699.4
Aug/16 8 CCC 13474816.57 13474816.57 13167 12579751.8
Sep/16 9 CCC 7625077.97 7625077.97 7156 6836842.4
Oct/16 10 CCC 5844153.30 5844153.30 5881 5618707.4
Nov/16 11 CCC 1350006.48 1350006.48 1444 1379597.6
Dec/16 12 CCC 1463911.65 1463911.65 1480 1413992
Feb/17 1 DRV 46838150.12 46838150.12 36624 34990569.6
Mar/17 2 DRV 37973281.21 37973281.21 22042 21058926.8
Apr/17 3 DRV 64766041.84 64766041.84 29889 28555950.6
May/17 4 DRV 51455114.65 51455114.65 26534 25350583.6
Jun/17 5 DRV 32408020.68 32408020.68 19930 19041122
Jul/17 6 DRV 16874995.88 16874995.88 11782 11256522.8
Aug/17 7 DRV 10302950.65 10302950.65 8056 7696702.4
Feb/15 1 KMB 94126.95 94126.95 34 32483.6
Mar/15 2 KMB 15799471.70 15799471.70 5054 4828591.6
Apr/15 3 KMB 19078880.19 19078880.19 4760 4547704
May/15 4 KMB 10276240.70 10276240.70 3219 3075432.6
Jun/15 5 KMB 9941515.63 9941515.63 2841 2714291.4
Jul/15 6 KMB 8675799.14 8675799.14 2788 2663655.2
Aug/15 7 KMB 7262159.15 7262159.15 2050 1958570
Sep/15 8 KMB 12748218.74 12748218.74 4596 4391018.4
Oct/15 9 KMB 10547916.05 10547916.05 3195 3052503
Nov/15 10 KMB 5577174.31 5577174.31 1640 1566856
Dec/15 11 KMB 4013675.12 4013675.12 1123 1072914.2
Jan/16 12 KMB 2586105.93 2586105.93 979 935336.6
Feb/16 13 KMB 1143632.82 1143632.82 554 529291.6
Mar/16 14 KMB 379448.85 359388.12 141 134711.4
Apr/16 15 KMB 453517.70 429541.09 147 140443.8
May/16 16 KMB 23537.20 22292.83 24 22929.6
Jul/16 17 KMB 35206.10 35206.10 11 10509.4
Aug/16 18 KMB 48975.00 48975.00 9 8598.6
Sep/16 19 KMB 53325.00 53325.00 17 16241.8
Oct/16 20 KMB 14475.00 14475.00 9 8598.6
Nov/16 21 KMB 9300.00 9300.00 4 3821.6
Jan/17 22 KMB 3600.00 3600.00 2 1910.8
Feb/17 23 KMB 1756.10 1756.10 1 955.4
Mar/17 24 KMB 6975.00 6975.00 1 955.4
Apr/17 1 PPP 27827686.10 27827686.10 34280 32751112
May/17 2 PPP 29469217.73 29469217.73 27155 25943887
Jun/17 3 PPP 22256661.09 22256661.09 22821 21803183.4
Jul/17 4 PPP 10031589.72 10031589.72 11072 10578188.8
Aug/17 5 PPP 4610008.29 4610008.29 6266 5986536.4
Mar-16 1 PPC 1074542.87 1019 973552.6
Apr-16 2 PPC 24190991.64 27054 25847391.6
May-16 3 PPC 22890028.28 19585 18711509
Jun-16 4 PPC 7354150.72 20947 20012763.8
Jul-16 5 PPC 17687362.68 8928 8529811.2
Aug-16 6 PPC 6732111.96 10023 9575974.2
Sep-16 7 PPC 5174901.99 7302 6976330.8
Oct-16 8 PPC 8309024.96 14052 13425280.8
Nov-16 9 PPC 2806865.11 4814 4599295.6
Dec-16 10 PPC 2484594.38 4616 4410126.4
Jan-17 11 PPC 3175782.31 6203 5926346.2
Feb-17 12 PPC 2931998.70 4734 4522863.6
Mar-17 13 PPC 1145361.62 2649 2530854.6
Apr-17 14 PPC 850279.79 1555 1485647
May-17 15 PPC 397531.00 821 784383.4
Jun-17 16 PPC 180653.26 374 357319.6
Jul-17 17 PPC 64161.39 130 124202
Aug-17 18 PPC 24135.97 64 61145.6
Jan-17 1 KK 0.00 0 0
Feb-17 2 KK 0.00 0 0
Mar-17 3 KK 25098352.09 27373 26152164.2
Apr-17 4 KK 33696521.54 21691 20723581.4
May-17 5 KK 30552148.96 16388 15657095.2
Jun-17 6 KK 25098379.91 13155 12568287
Jul-17 7 KK 13670079.80 5998 5730489.2
Aug-17 8 KK 7797677.85 4051 3870325.4
Sep-17 9 KK 0.00 0 0
Oct-17 10 KK 0.00 0 0
Nov-17 11 KK 0.00 0 0
Dec-17 12 KK 0.00 0 0
Jan-16 1 LB 52865.21 228 217831.2
Feb-16 2 LB 5610753.78 17992 17189556.8
Mar-16 3 LB 12677927.22 32185 30749549
Apr-16 4 LB 22328205.62 31558 30150513.2
May-16 5 LB 24871853.37 33253 31769916.2
Jun-16 6 LB 18307565.57 31830 30410382
Jul-16 7 LB 7789925.42 19401 18535715.4
Aug-16 8 LB 7904391.00 18861 18019799.4
Sep-16 9 LB 6769123.96 17922 17122678.8
Oct-16 10 LB 6981632.32 20729 19804486.6
Nov-16 11 LB 4119400.29 13559 12954268.6
Dec-16 12 LB 3007154.16 10327 9866415.8
Jan-17 13 LB 3526186.28 12420 11866068
Feb-17 14 LB 4848861.75 15166 14489596.4
Mar-17 15 LB 6863905.04 19737 18856729.8
Apr-17 16 LB 18252781.60 33916 32403346.4
May-17 17 LB 21233144.80 31007 29624087.8
Jun-17 18 LB 17757180.00 27400 26177960
Jul-17 19 LB 6612776.78 15323 14639594.2
Aug-17 20 LB 7287663.05 15177 14500105.8
Jan-15 1 RK 0 0 0
Feb-15 2 RK 0 0 0
Mar-15 3 RK 0 0 0
Apr-15 4 RK 0 0 0
May-15 5 RK 0 0 0
Jun-15 6 RK 0 0 0
Jul-15 7 RK 0 0 0
Aug-15 8 RK 0 0 0
Sep-15 9 RK 0 0 0
Oct-15 10 RK 0 0 0
Nov-15 11 RK 0 0 0
Dec-15 12 RK 0 0 0
Jan-16 13 RK 0 0 0
Feb-16 14 RK 0 0 0
Mar-16 15 RK 0 0 0
Apr-16 16 RK 0 0 0
May-16 17 RK 0 0 0
Jun-16 18 RK 0 0 0
Jul-16 19 RK 0 0 0
Aug-16 20 RK 0 0 0
Sep-16 21 RK 0 0 0
Oct-16 22 RK 0 0 0
Nov-16 23 RK 0 0 0
Dec-16 24 RK 0 0 0
Jan-17 25 RK 0 0 0
Feb-17 26 RK 0 0 0
Mar-17 27 RK 15807345.36 17999 17196244.6
Apr-17 28 RK 20933870.23 16117 15398181.8
May-17 29 RK 18255421.14 13659 13049808.6
Jun-17 30 RK 10261857.45 8169 7804662.6
Jul-17 31 RK 4336960.3 2996 2862378.4
Aug-17 32 RK 2129103.95 1880 1796152
Jan-15 1 RZ 0 0 0
Feb-15 2 RZ 0 0 0
Mar-15 3 RZ 0 0 0
Apr-15 4 RZ 0 0 0
May-15 5 RZ 0 0 0
Jun-15 6 RZ 0 0 0
Jul-15 7 RZ 0 0 0
Aug-15 8 RZ 0 0 0
Sep-15 9 RZ 0 0 0
Oct-15 10 RZ 0 0 0
Nov-15 11 RZ 0 0 0
Dec-15 12 RZ 0 0 0
Jan-16 13 RZ 0 0 0
Feb-16 14 RZ 0 0 0
Mar-16 15 RZ 0 0 0
Apr-16 16 RZ 0 0 0
May-16 17 RZ 0 0 0
Jun-16 18 RZ 0 0 0
Jul-16 19 RZ 0 0 0
Aug-16 20 RZ 0 0 0
Sep-16 21 RZ 0 0 0
Oct-16 22 RZ 0 0 0
Nov-16 23 RZ 0 0 0
Dec-16 24 RZ 0 0 0
Jan-17 25 RZ 0 0 0
Feb-17 26 RZ 0 0 0
Mar-17 27 RZ 8618561.18 12442 11887086.8
Apr-17 28 RZ 14874768.72 16479 15744036.6
May-17 29 RZ 2191756.65 2280 2178312
Jun-17 30 RZ 6494944.8 7071 6755633.4
Jul-17 31 RZ 5238801.92 4702 4492290.8
Aug-17 32 RZ 2137641.28 2105 2011117
Jan-15 1 BG 2528.28 6 5732.4
Feb-15 2 BG 6794771.85 13215 12625611
Mar-15 3 BG 7942043.4 14678 14023361.2
Apr-15 4 BG 13498303.51 12665 12100141
May-15 5 BG 17427970.34 22214 21223255.6
Jun-15 6 BG 14349040.12 17975 17173315
Jul-15 7 BG 6797664.41 9124 8717069.6
Aug-15 8 BG 5184236.95 7642 7301166.8
Sep-15 9 BG 6431294.85 11904 11373081.6
Oct-15 10 BG 6858583.55 13143 12556822.2
Nov-15 11 BG 2236522.76 3879 3705996.6
Dec-15 12 BG 1925579.26 3539 3381160.6
Jan-16 13 BG 1719183.77 3437 3283709.8
Feb-16 14 BG 2509787.44 3854 3682111.6
Mar-16 15 BG 3821312.4 5215 4982411
Apr-16 16 BG 8152183.56 9900 9458460
May-16 17 BG 8236799.55 8806 8413252.4
Jun-16 18 BG 6196358.5 7940 7585876
Jul-16 19 BG 2787037.14 4198 4010769.2
Aug-16 20 BG 2974789.33 4461 4262039.4
Sep-16 21 BG 2455297.93 3885 3711729
Oct-16 22 BG 3010609.85 5058 4832413.2
Nov-16 23 BG 1733382.66 3233 3088808.2
Dec-16 24 BG 948923.89 1810 1729274
Jan-17 25 BG 1652965.74 3042 2906326.8
Feb-17 26 BG 751581.98 988 943935.2
Mar-17 27 BG 1859342.25 2779 2655056.6
Apr-17 28 BG 2922149.53 3576 3416510.4
May-17 29 BG 2368435.21 3549 3390714.6
Jun-17 30 BG 1403529.3 2309 2206018.6
Jul-17 31 BG 388899.94 711 679289.4
Aug-17 32 BG 128466.22 253 241716.2
Jan-15 1 MZ 0.00 0 0
Feb-15 2 MZ 0.00 0 0
Mar-15 3 MZ 0.00 0 0
Apr-15 4 MZ 0.00 0 0
May-15 5 MZ 0.00 0 0
Jun-15 6 MZ 0.00 0 0
Jul-15 7 MZ 0.00 0 0
Aug-15 8 MZ 0.00 0 0
Sep-15 9 MZ 0.00 0 0
Oct-15 10 MZ 0.00 0 0
Nov-15 11 MZ 0.00 0 0
Dec-15 12 MZ 0.00 0 0
Jan-16 13 MZ 0.00 0 0
Feb-16 14 MZ 0.00 0 0
Mar-16 15 MZ 0.00 0 0
Apr-16 16 MZ 0.00 0 0
May-16 17 MZ 0.00 0 0
Jun-16 18 MZ 0.00 0 0
Jul-16 19 MZ 0.00 0 0
Aug-16 20 MZ 0.00 0 0
Sep-16 21 MZ 0.00 0 0
Oct-16 22 MZ 0.00 0 0
Nov-16 23 MZ 0.00 0 0
Dec-16 24 MZ 0.00 0 0
Jan-17 25 MZ 1719400.07 1815 1734051
Feb-17 26 MZ 561394.16 640 611456
Mar-17 27 MZ 19819690.29 22948 21924519.2
Apr-17 28 MZ 31285341.28 24182 23103482.8
May-17 29 MZ 38595793.10 23386 22342984.4
Jun-17 30 MZ 33337476.92 20642 19721366.8
Jul-17 31 MZ 12644112.06 9825 9386805
Aug-17 32 MZ 7505494.04 5880 5617752
2029363229
0.52581071
-58454 322204 381509 69877 -1.7076
Tv_GRP Tv_grp*beAdstock5 Adstock5*Tv_ACD TV_ACD*be Tv_NGRP Tv_NGRP*bTv_Spends
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
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0 0 0.897811 289278.3 0 0 0 0 0
0 0 0.628468 202494.8 0 0 0 0 0
0 0 0.439927 141746.4 0 0 0 0 0
317-18529918 10.60358 3416516 10 3815090 106 7406962 5916217
309-18062286 17.5714 5661574 10 3815090 103 7197331 6703150
416-24316864 24.0898 7761831 10 3815090 139 9712903 9959504
154 -9001916 24.00429 7734279 10 3815090 51 3563727 3285096
0 0 16.803 5413995 0 0 0 0 0
302-17653108 21.81198 7027907 10 3815090 101 7057577 8174663
0 0 15.26838 4919535 0 0 0 0 0
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451-26362754 21.48749 6923356 29 11063761 443 30955511 27856555
512 -3E+07 35.04124 11290429 23 8774707 400 27950800 26754425
319-18646826 37.83301 12189946 17 6485653 177 12368229 15666669
0 0 26.4831 8532962 0 0 0 0 0
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324-18949033 18.03291 5810275 20 7630180 324 22652027 0
128 -7501302 23.95124 7717186 15 5722635 128 8967197 0
180-10539356 30.19352 9728472 14 5341126 180 12598942 0
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495-28934730 22.2486 7168586 0 0 495 34589115 33600000
390-22797060 35.32243 11381030 0 0 390 27252030 29400000
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310-18091513 17.60642 5672860 0 0 310 21626932 8225252
332-19377501 30.53164 9837416 0 0 332 23164226 10646375
260-15168813 37.48115 12076576 0 0 260 18133082 7355794
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0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0
0 12.06731 3888136 0 0 145.62 10175489 0
0 22.54487 7264048 0 0 198.7467 13887821 0
0 29.87727 9626577 0 0 198.6933 13884094 0
0 20.91409 6738604 0 0 0 0 0
0 14.63986 4717023 0 0 0 0 0
5198.3 -3E+08 1357.068 4.37E+08 168 64093512 6333.48 4.43E+08 1.94E+08
1.347E-06 -0.078731 3.516E-07 0.113293 4.353E-08 0.016607 1.641E-06 0.114669 0.050147
0.8441 6610110 5665343 120896
Tv_Spends*beta Total_SpenTotal_SpenApr Apr*beta May May*beta Price Price*beta
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 1 6610110 0 0 20 2417920
0 0 0 0 0 1 5665343 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
-10102532 11832540 9987847 0 0 0 0 20 2417920
-11446299 14286153 12058942 1 6610110 0 0 20 2417920
-17006849 19919147 16813752 0 0 1 5665343 20 2417920
-5609630 6570244 5545943 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
-13959055 16349427 13800551 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 1 6610110 0 0 20 2417920
0 0 0 0 0 1 5665343 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 40 4835840
-47567853 37524558 31674479 0 0 0 0 40 4835840
-45685856 51370825 43362113 0 0 0 0 40 4835840
-26752404 30199271 25491205 1 6610110 0 0 40 4835840
0 0 0 0 0 1 5665343 40 4835840
0 0 0 0 0 0 0 40 4835840
0 0 0 0 0 0 0 40 4835840
0 0 0 0 0 0 0 40 4835840
0 0 0 0 0 0 0 40 4835840
0 0 0 0 0 0 0 40 4835840
0 0 0 0 0 0 0 40 4835840
0 0 0 0 0 0 0 40 4835840
0 0 0 0 0 0 0 55 6649280
0 0 0 0 0 0 0 55 6649280
0 0 0 1 6610110 0 0 55 6649280
0 0 0 0 0 1 5665343 55 6649280
0 0 0 0 0 0 0 55 6649280
0 0 0 0 0 0 0 55 6649280
0 0 0 0 0 0 0 55 6649280
0 0 0 0 0 0 0 90 10880640
-57375360 59700000 50392770 0 0 0 0 90 10880640
-50203440 40400000 34101640 1 6610110 0 0 90 10880640
0 0 0 0 0 1 5665343 90 10880640
0 0 0 0 0 0 0 90 10880640
0 0 0 0 0 0 0 90 10880640
0 0 0 0 0 0 0 90 10880640
0 0 0 0 0 0 0 90 10880640
0 0 0 0 0 0 0 90 10880640
0 0 0 0 0 0 0 90 10880640
0 0 0 0 0 0 0 90 10880640
0 0 0 0 0 0 0 90 10880640
0 0 0 0 0 0 0 90 10880640
0 0 0 0 0 0 0 90 10880640
0 0 0 0 0 0 0 90 10880640
0 0 0 0 0 0 0 90 10880640
0 0 0 0 0 0 0 90 10880640
0 0 0 0 0 0 0 90 10880640
0 0 0 0 0 0 0 90 10880640
0 0 0 0 0 0 0 90 10880640
0 0 0 0 0 0 0 90 10880640
0 0 0 0 0 0 0 90 10880640
0 0 0 0 0 0 0 90 10880640
0 0 0 0 0 0 0 90 10880640
-14045440 8225252 6942935 1 6610110 0 0 20 2417920
-18179750 10646375 8986605 0 0 1 5665343 20 2417920
-12560753 7355794 6209026 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 5464710 4612762 1 6610110 0 0 20 2417920
0 2564351 2164569 0 0 1 5665343 20 2417920
0 3522804 2973599 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 1 6610110 0 0 20 2417920
0 0 0 0 0 1 5665343 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 30 3626880
0 0 0 0 0 0 0 30 3626880
0 0 0 0 0 0 0 30 3626880
0 0 0 1 6610110 0 0 30 3626880
0 0 0 0 0 1 5665343 30 3626880
0 0 0 0 0 0 0 30 3626880
0 0 0 0 0 0 0 30 3626880
0 0 0 0 0 0 0 30 3626880
0 0 0 0 0 0 0 30 3626880
0 0 0 0 0 0 0 30 3626880
0 0 0 0 0 0 0 30 3626880
0 0 0 0 0 0 0 30 3626880
0 0 0 0 0 0 0 10 1208960
0 0 0 0 0 0 0 10 1208960
0 0 0 0 0 0 0 10 1208960
0 0 0 1 6610110 0 0 10 1208960
0 0 0 0 0 1 5665343 10 1208960
0 0 0 0 0 0 0 10 1208960
0 0 0 0 0 0 0 10 1208960
0 0 0 0 0 0 0 10 1208960
0 0 0 0 0 0 0 10 1208960
0 0 0 0 0 0 0 10 1208960
0 0 0 0 0 0 0 10 1208960
0 0 0 0 0 0 0 10 1208960
0 0 0 0 0 0 0 10 1208960
0 0 0 0 0 0 0 10 1208960
0 0 0 0 0 0 0 10 1208960
0 0 0 1 6610110 0 0 10 1208960
0 0 0 0 0 1 5665343 10 1208960
0 0 0 0 0 0 0 10 1208960
0 0 0 0 0 0 0 10 1208960
0 0 0 0 0 0 0 10 1208960
0 0 0 0 0 0 0 30 3626880
0 0 0 0 0 0 0 30 3626880
0 0 0 0 0 0 0 30 3626880
0 0 0 1 6610110 0 0 30 3626880
0 0 0 0 0 1 5665343 30 3626880
0 0 0 0 0 0 0 30 3626880
0 0 0 0 0 0 0 30 3626880
0 0 0 0 0 0 0 30 3626880
0 0 0 0 0 0 0 30 3626880
0 0 0 0 0 0 0 30 3626880
0 0 0 0 0 0 0 30 3626880
0 0 0 0 0 0 0 30 3626880
0 0 0 0 0 0 0 30 3626880
0 0 0 0 0 0 0 30 3626880
0 0 0 0 0 0 0 30 3626880
0 0 0 1 6610110 0 0 30 3626880
0 0 0 0 0 1 5665343 30 3626880
0 0 0 0 0 0 0 30 3626880
0 0 0 0 0 0 0 30 3626880
0 0 0 0 0 0 0 30 3626880
0 0 0 0 0 0 0 30 3626880
0 0 0 0 0 0 0 30 3626880
0 0 0 0 0 0 0 30 3626880
0 0 0 0 0 0 0 30 3626880
0 0 0 0 0 0 0 30 3626880
0 0 0 0 0 0 0 30 3626880
0 0 0 0 0 0 0 30 3626880
0 0 0 1 6610110 0 0 30 3626880
0 0 0 0 0 1 5665343 30 3626880
0 0 0 0 0 0 0 30 3626880
0 0 0 0 0 0 0 30 3626880
0 0 0 0 0 0 0 30 3626880
0 0 0 0 0 0 0 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 1 6610110 0 0 25 3022400
0 0 0 0 0 1 5665343 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 1 6610110 0 0 25 3022400
0 0 0 0 0 1 5665343 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 1 6610110 0 0 25 3022400
0 0 0 0 0 1 5665343 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 1 6610110 0 0 20 2417920
0 0 0 0 0 1 5665343 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 1 6610110 0 0 20 2417920
0 0 0 0 0 1 5665343 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 1 6610110 0 0 20 2417920
0 0 0 0 0 1 5665343 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 0 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 1 6610110 0 0 25 3022400
0 0 0 0 0 1 5665343 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 1 6610110 0 0 25 3022400
0 0 0 0 0 1 5665343 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 1 6610110 0 0 25 3022400
0 0 0 0 0 1 5665343 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 0 0 0 0 25 3022400
0 0 0 0 0 0 0 25 3022400
-330495222.035 3.26E+08 2.75E+08 24 1.59E+08 24 1.36E+08 7865 9.51E+08
-0.085631751 0.084449 0.071284 6.218E-09 0.041105 6.218E-09 0.03523 2.038E-06 0.246366
Predicted sales
3242430
26074579
34383640
37264602
30498662
19507662
17036560
21801789
16337069
14747879
11874261
13936172
20234566
18466686
39301927
33142966
38435355
25008096
19992613
25483367
26373077
19066818
16177755
15906563
25659386
27019276
41100863
37498921
29742158
19706315
15380612
5453934
37250307
44077585
42514263
44012123
23351405
16049691
20342398
13721447
11888682
7219332
6952558
58783298
42613922
58944525
44475137
30457353
21242669
16681788
10913124
21549613
21772654
27588136
19171636
17447988
15571795
17184468
15272110
13384773
12609648
12275242
11731418
11240392
11178612
11013839
10968338
10943271
10934704
10915714
10902995
10895524
10890677
10887952
43884915
38458145
32910220
21449712
14321979
3391473
52859675
36836491
35638964
15071194
14880318
11414748
17257549
8007259
7521077
8829387
7280369
5186484
10680074
8984124
2856774
2599196
2519017
3626880
3626880
29779044
30960571
24949318
16195167
9357369
7497205
3626880
3626880
3626880
3626880
1426791
18398517
31958509
48913965
49692802
42285428
24123001
22293587
20477018
31453861
17297858
13269617
14610997
16773734
20818314
68281632
71888202
34697526
20965978
19291263
3626880
3626880
3626880
10236990
9292223
3626880
3626880
3626880
3626880
3626880
3626880
3626880
3626880
3626880
3626880
10236990
9292223
3626880
3626880
3626880
3626880
3626880
3626880
3626880
3626880
3626880
42288532
42804813
27449898
15007049
8992113
7175030
3022400
3022400
3022400
9632510
8687743
3022400
3022400
3022400
3022400
3022400
3022400
3022400
3022400
3022400
3022400
9632510
8687743
3022400
3022400
3022400
3022400
3022400
3022400
3022400
3022400
3022400
14909487
25376547
10866055
9778033
7514691
5033517
2423652
15043531
16441281
21128171
29306519
19591235
11134990
9719087
13791002
14974742
6123917
5799081
5701630
6100032
7400331
30793680
24286964
19267043
10350037
9424903
8051109
8595356
6448244
4806255
5785589
3684795
5299034
12602781
11584746
4701476
3151486
2697630
3022400
3022400
3022400
9632510
8687743
3022400
3022400
3022400
3022400
3022400
3022400
3022400
3022400
3022400
3022400
9632510
8687743
3022400
3022400
3022400
3022400
3022400
3022400
3022400
4756451
3633856
24946919
46799617
52182596
46254438
19147809
13357175
3.86E+09
1
Flavour Sales ROI
BG 356210328 40.83%
CMB 740402628 62.73%
CC 272833724 64.86%
DRV 147950378 95.39%
KK 14049995 96.73%
KMB 337244622 32.24% Chart Title
LB 588918600 35.11% 800000000
MZ 308167367 47.12%
700000000
PPC 251841171 42.68%
600000000
PPP 151024972 62.37%
RK 58107428 20.96% 500000000
RZ 176611636 22.30% 400000000

300000000
200000000
100000000
0
BG CMB CC DRV KK KMB LB MZ
Sa l es ROI
Chart Title
120.00%
100.00%
80.00%
60.00%
40.00%
20.00%
0.00%
MB CC DRV KK KMB LB MZ PPC PPP RK RZ
Sa l es ROI
955.4 -58454
Date Time Flavour Val_Sales Adj_Val_SaStores Store*beta Tv_GRP
Jan-15 1 BG 2528.28 6 5732.4
Feb-15 2 BG 6794771.85 13215 12625611
Mar-15 3 BG 7942043.4 14678 14023361.2
Apr-15 4 BG 13498303.51 12665 12100141
May-15 5 BG 17427970.34 22214 21223255.6
Jun-15 6 BG 14349040.12 17975 17173315
Jul-15 7 BG 6797664.41 9124 8717069.6
Aug-15 8 BG 5184236.95 7642 7301166.8
Sep-15 9 BG 6431294.85 11904 11373081.6
Oct-15 10 BG 6858583.55 13143 12556822.2
Nov-15 11 BG 2236522.76 3879 3705996.6
Dec-15 12 BG 1925579.26 3539 3381160.6
Jan-16 13 BG 1719183.77 3437 3283709.8
Feb-16 14 BG 2509787.44 3854 3682111.6
Mar-16 15 BG 3821312.4 5215 4982411
Apr-16 16 BG 8152183.56 9900 9458460
May-16 17 BG 8236799.55 8806 8413252.4
Jun-16 18 BG 6196358.5 7940 7585876
Jul-16 19 BG 2787037.14 4198 4010769.2
Aug-16 20 BG 2974789.33 4461 4262039.4
Sep-16 21 BG 2455297.93 3885 3711729
Oct-16 22 BG 3010609.85 5058 4832413.2
Nov-16 23 BG 1733382.66 3233 3088808.2
Dec-16 24 BG 948923.89 1810 1729274
Jan-17 25 BG 1652965.74 3042 2906326.8
Feb-17 26 BG 751581.98 988 943935.2
Mar-17 27 BG 1859342.25 2779 2655056.6
Apr-17 28 BG 2922149.53 3576 3416510.4
May-17 29 BG 2368435.21 3549 3390714.6
Jun-17 30 BG 1403529.3 2309 2206018.6
Jul-17 31 BG 388899.94 711 679289.4
Aug-17 32 BG 128466.22 253 241716.2
145469575.5 199667135.2
0.560531572
Store
Contributions 0.934219286
60
356210328.2
Roi 0.408381128
35000000
30000000
25000000
icted Sales
20000000
15000000
35000000
30000000
25000000
Predicted Sales
20000000
15000000
Column Z
10000000
5000000
0
0 5000000 10000000 15000000 20000000
Actual Sales
322204 381509 69877 -1.7076
Tv_grp*beAdstock5 Adstock5*beTv_ACD TV_ACD*beTv_NGRP Tv_NGRP*bTv_SpendsTv_Spends
0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0
0 11.1645271582 3597255.31 0 0 124.6467 8709935 0 0
0 14.4967356933 4670906.23 0 0 44.64333 3119542 0 0
0 17.3862691688 5601925.47 0 0 52.39667 3661322 0 0
0 12.1703884181 3921347.83 0 0 0 0 0
0 8.5192718927 2744943.48 0 0 0 0 0
0 5.9634903249 1921460.44 0 0 0 0 0
0 4.1744432274 1345022.31 0 0 0 0 0
0 2.9221102592 941515.614 0 0 0 0 0
0 2.0454771814 659060.93 0 0 0 0 0
0 1.431834027 461342.651 0 0 0 0 0
0 1.0022838189 322939.856 0 0 0 0 0
0 0.7015986732 226057.899 0 0 0 0 0
0 0.4911190713 158240.529 0 0 0 0 0
0 0.3437833499 110768.37 0 0 0 0 0
0 0.2406483449 77537.8593 0 0 0 0 0
0 0.1684538414 54276.5015 0 0 0 0 0
0 0.117917689 37993.5511 0 0 0 0 0
0 26852595 0 15490799 0
0.0753841 0.043488
Adstock5 Tv_NGRP
0.12564017 0.07248
210740753
Contribution for BG
Adstock5 7.85
Tv_NGRP 13.60
Apr 10.63 21.72%
May 12.40
Price 12.40
overall 2.66 4.77%
56.05%
5.57%
4.35%
7.54%
4.77%
56.05%
5.57%
4.35%
7.54%
Store Adstock5 Tv_NGRP Apr May Pri ce

0.8441 6610110 5665343 120896
Total_SpenTotal_SpenApr Apr*beta May May*beta Price Price*beta
0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 20 2417920
0 0 1 6610110 0 0 20 2417920
0 0 0 0 1 5665343 20 2417920
0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 20 2417920
0 0 1 6610110 0 0 20 2417920
0 0 0 0 1 5665343 20 2417920
0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 20 2417920
0 0 1 6610110 0 0 20 2417920
0 0 0 0 1 5665343 20 2417920
0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 20 2417920
0 0 0 0 0 0 20 2417920
0 19830330 16996029 77373440
0.05567 0.047713 0.217213
Apr May Price
0.092784 0.079522 0.362021
BG Elasticity-BG
16.00
14.00 13.60
12.40 12.40
12.00 10.63
10.00
7.85
56.05% 8.00
6.00
4.00 2.66
2.00
12.00 10.63
10.00
7.85
56.05% 8.00
6.00
4.00 2.66
2.00
pr May Pri ce 0.00
Adstock5 Tv_NGRP Apr May Price overall
Predicted sales
2423652
15043531
16441281
21128171
29306519
19591235
11134990
9719087
13791002
14974742
6123917
5799081
5701630
6100032
7400331
30793680
24286964
19267043
10350037
9424903
8051109
8595356
6448244
4806255
5785589
3684795
5299034
12602781
11584746
4701476
3151486
2697630
356210328.227483
Predicted sales
0 12.40
2.66
2.66
Price overall
Chart Title
955.4 -58454 322204
Date Time Brand Adj_Val_Sales Stores store*beta Tv_GRP Tv_GRP*BeAdstock5
Feb-15 1 CMB 804017.77 863 824510.2 0 0 0
Mar-15 2 CMB 15308428.06 24761 23656659.4 0 0 0
Apr-15 3 CMB 19998998.64 21287 20337599.8 0 0 15.57402
May-15 4 CMB 23874442.07 26867 25668731.8 0 0 10.90181
Jun-15 5 CMB 21872583.82 26818 25621917.2 0 0 7.631268
Jul-15 6 CMB 10632617.17 16086 15368564.4 0 0 5.341888
Aug-15 7 CMB 9240768.4 14040 13413816 0 0 3.739321
Sep-15 8 CMB 12444974.86 19406 18540492.4 0 0 2.617525
Oct-15 9 CMB 9415411.88 13951 13328785.4 0 0 1.832268
Nov-15 10 CMB 7978725.28 12473 11916704.2 0 0 1.282587
Dec-15 11 CMB 5406031.27 9595 9167063 0 0 0.897811
Jan-16 12 CMB 6954480.52 11844 11315757.6 0 0 0.628468
Feb-16 13 CMB 11083644.69 18500 17674900 0 0 0.439927
Mar-16 14 CMB 16314285.12 20991 20054801.4 317-18529918 10.60358
Apr-16 15 CMB 28157389.51 32499 31049544.6 309-18062286 17.5714
May-16 16 CMB 27182945.33 29600 28279840 416-24316864 24.0898
Jun-16 17 CMB 24619773.64 31369 29969942.6 154 -9001916 24.00429
Jul-16 18 CMB 11082746.8 17978 17176181.2 0 0 16.803
Aug-16 19 CMB 11257156.99 18302 17485730.8 302-17653108 21.81198
Sep-16 20 CMB 11850885.37 18993 18145912.2 0 0 15.26838
Oct-16 21 CMB 13327193.71 21469 20511482.6 0 0 10.68787
Nov-16 22 CMB 8601688.13 14903 14238326.2 0 0 7.481509
Dec-16 23 CMB 6757354.83 12636 12072434.4 0 0 5.237056
Jan-17 24 CMB 7203448.97 12882 12307462.8 0 0 3.665939
Feb-17 25 CMB 15306332.63 23461 22414639.4 0 0 2.566157
Mar-17 26 CMB 17711805.69 25144 24022577.6 0 0 1.79631
Apr-17 27 CMB 31738906.61 33146 31667688.4 0 0 1.257417
May-17 28 CMB 30030307.1 30492 29132056.8 0 0 0.880192
Jun-17 29 CMB 25735315.66 28392 27125716.8 0 0 0.616134
Jul-17 30 CMB 13831197.97 17950 17149430 0 0 0.431294
Aug-17 31 CMB 8765311.88 13466 12865416.4 0 0 0.301906
464489170.4 592504685.6 -87564092
0.8002466 -0.118266
store Tv_GRP
Contribution 0.879391868 -0.129962
740402628.3 91
roi 0.627346734
381509 69877 -1.7076 0.8441 6610110
Adstock5*bTv_ACD Tv_ACD*beTv_NGRP Tv_NGRP*bTv_SpendsTv_SpendsTotal_SpenTotal_spenApr
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
5018011 0 0 0 0 0 0 0 0 1
3512607 0 0 0 0 0 0 0 0 0
2458825 0 0 0 0 0 0 0 0 0
1721178 0 0 0 0 0 0 0 0 0
1204824 0 0 0 0 0 0 0 0 0
843377 0 0 0 0 0 0 0 0 0
590363.9 0 0 0 0 0 0 0 0 0
413254.7 0 0 0 0 0 0 0 0 0
289278.3 0 0 0 0 0 0 0 0 0
202494.8 0 0 0 0 0 0 0 0 0
141746.4 0 0 0 0 0 0 0 0 0
3416516 10 3815090 106 7406962 5916217 -1E+07 11832540 9987847 0
5661574 10 3815090 103 7197331 6703150-11446299 14286153 12058942 1
7761831 10 3815090 139 9712903 9959504-17006849 19919147 16813752 0
7734279 10 3815090 51 3563727 3285096 -5609630 6570244 5545943 0
5413995 0 0 0 0 0 0 0 0 0
7027907 10 3815090 101 7057577 8174663-13959055 16349427 13800551 0
4919535 0 0 0 0 0 0 0 0 0
3443674 0 0 0 0 0 0 0 0 0
2410572 0 0 0 0 0 0 0 0 0
1687400 0 0 0 0 0 0 0 0 0
1181180 0 0 0 0 0 0 0 0 0
826826.2 0 0 0 0 0 0 0 0 0
578778.3 0 0 0 0 0 0 0 0 0
405144.8 0 0 0 0 0 0 0 0 1
283601.4 0 0 0 0 0 0 0 0 0
198521 0 0 0 0 0 0 0 0 0
138964.7 0 0 0 0 0 0 0 0 0
97275.27 0 0 0 0 0 0 0 0 0
69583535 19075450 34938500 -58124365 58207035
0.093981 0.025764 0.047189 -0.078504 0.078615
Adstock5 Tv_ACD Tv_NGRP Tv_Spends Total_spends
0.103275 0.028312 0.051856 -0.086268 0.086391
Contribution for CMB
1.65% 7.26%
5.63%1.92%
3.39%
5.64%
1.85%
57.43%
6.74%
8.49%
store Tv_GRP Adstock5 Tv_ACD Tv_NGRP

Tv_Spends Tota l_s pends Apr May Pri ce
8.49%
store Tv_GRP Adstock5 Tv_ACD Tv_NGRP

Tv_Spends Tota l_s pends Apr May Pri ce
5665343 120896
Apr*beta May May*beta Price Price*betaPredicted sales
0 0 0 20 2417920 3242430
0 0 0 20 2417920 26074579
6610110 0 0 20 2417920 34383640
0 1 5665343 20 2417920 37264602
0 0 0 20 2417920 30498662
0 0 0 20 2417920 19507662
0 0 0 20 2417920 17036560
0 0 0 20 2417920 21801789
0 0 0 20 2417920 16337069
0 0 0 20 2417920 14747879
0 0 0 20 2417920 11874261
0 0 0 20 2417920 13936172
0 0 0 20 2417920 20234566
0 0 0 20 2417920 18466686
6610110 0 0 20 2417920 39301927
0 1 5665343 20 2417920 33142966
0 0 0 20 2417920 38435355
0 0 0 20 2417920 25008096
0 0 0 20 2417920 19992613
0 0 0 20 2417920 25483367
0 0 0 20 2417920 26373077
0 0 0 20 2417920 19066818
0 0 0 20 2417920 16177755
0 0 0 20 2417920 15906563
0 0 0 20 2417920 25659386
0 0 0 20 2417920 27019276
6610110 0 0 20 2417920 41100863
0 1 5665343 20 2417920 37498921
0 0 0 20 2417920 29742158
0 0 0 20 2417920 19706315
0 0 0 20 2417920 15380612
19830330 16996029 74955520 7.4E+08
0.026783 0.02295512 0.101236
Apr May Price Predicted sales
0.029432 0.0252254 0.111249
Elasticity-CMB
18.00 16.23
16.00 14.46 13.91
14.00
12.00
275913458
10.00
7.90
8.00
Adstock 3.97 6.00 4.74
Tv_ACD 14.46 3.97 3.68
4.00
Tv_NGRP 7.90 2.00 1.26
Total_Spen 4.74 0.00
ck P s r ay e l
Apr 13.91
to AC
D
GR nd Ap ic al
s _ N pe M Pr ver
May 16.23 Ad Tv Tv
_ _S o
Price 3.68 tal
To
overall 1.26
NGRP
ce
NGRP
ce
6.23
3.68
1.26
ay e l
ic al
M Pr ver
o
955.4
Date Time Flavour Val_Sales Adj_Val_SalesStores Store*beta
Jan-16 1 LB 52865.21 228 217831.2
Feb-16 2 LB 5610753.78 17992 17189556.8
Mar-16 3 LB 12677927.22 32185 30749549
Apr-16 4 LB 22328205.62 31558 30150513.2
May-16 5 LB 24871853.37 33253 31769916.2
Jun-16 6 LB 18307565.57 31830 30410382
Jul-16 7 LB 7789925.42 19401 18535715.4
Aug-16 8 LB 7904391.00 18861 18019799.4
Sep-16 9 LB 6769123.96 17922 17122678.8
Oct-16 10 LB 6981632.32 20729 19804486.6
Nov-16 11 LB 4119400.29 13559 12954268.6
Dec-16 12 LB 3007154.16 10327 9866415.8
Jan-17 13 LB 3526186.28 12420 11866068
Feb-17 14 LB 4848861.75 15166 14489596.4
Mar-17 15 LB 6863905.04 19737 18856729.8
Apr-17 16 LB 18252781.60 33916 32403346.4
May-17 17 LB 21233144.80 31007 29624087.8
Jun-17 18 LB 17757180.00 27400 26177960
Jul-17 19 LB 6612776.78 15323 14639594.2
Aug-17 20 LB 7287663.05 15177 14500105.8
206803297.22 399348601.4
10340164.86 0.678104923
Date Time Flavour Val_Sales Adj_Val_SalesStores Store
0.968721318
80000000
roi
70000000
Predicted Sales
60000000
50000000 Adstock
40000000
Tv_NGRP
30000000
Column Z
20000000
10000000
0
0.00 10000000.0020000000.0030000000.00
Actual Sales
-58454 322204 381509 69877
Tv_GRP Tv_grp*beta Adstock5 Adstock5*betTv_ACD TV_ACD*betaTv_NGRP
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 10.4200128 3357369.803 0 0 109
0 16.38136281 5278140.622 0 0 83
0 19.41239291 6254750.645 0 0 63
0 13.58867504 4378325.451 0 0
0 9.512072525 3064827.816 0 0
0 6.658450768 2145379.471 0 0
0 13.89815899 4478042.42 0 0 85
0 9.728711295 3134629.694 0 0
0 6.810097907 2194240.786 0 0
0 4.767068535 1535968.55 0 0
0 3.336947974 1075177.985 0 0
0 2.335863582 752624.5896 0 0
0 19.31277404 6222653.046 0 0 313
0 32.41338545 10443722.45 0 0 357
0 22.68936982 7310605.713 0 0
0 15.88255887 5117424 0 0
0 11.11779121 3582196.799 0 0
0 10.91328473 70326079.84 0 168.1855556
0 0.11941562 0
Tv_GRP Tv_grp*beta Adstock5 Adstock5 Tv_ACD TV_ACD*betaTv_NGRP
0 0 0 0.170593743 0 0 0
588918778.7
0.351157587
Contribution for LB
3516303.992
2.07631E+12 1.03815E+11
8.69362E+11
2.24% 1.92% 4.11%
11.97%
11.94%
67.81%
Store Adstock5 Tv_NGRP Apr May Pri ce

-1.7076 0.8441 6610110
Tv_NGRP*betTv_Spends Tv_Spends*beTotal_Spends Total_Spends*bApr Apr*beta
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
7587011.737 0 0 0 0 1 6610110
5770442.66 0 0 0 0 0 0
4411335.01 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
5962371.487 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
21836562.5 0 0 0 0 1 6610110
24946089 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
70513812.39 0 0 13220220
0.119734395 0 0 0.022448298
Tv_NGRP Tv_Spends Tv_Spends*beTotal_Spends Total_Spends*bApr Apr
0.171049136 0 0 0 0 0 0.032068997
###
n for LB Elasticity Elasticity
Adstock5 5.43
40.00
Tv_NGRP 5.42
Apr 28.90 35.00
1% 28.90
May 33.72 30.00
Price 15.80
25.00
overall 2.31
20.00
67.81% 15.00
10.00
5.43 5.42
5.00
Apr May Pri ce 0.00
Adstock5 Tv_NGRP Apr
5665343 120896
May May*beta Price Price*beta Predicted sales
0 0 10 1208960 1426791
0 0 10 1208960 18398517
0 0 10 1208960 31958509
0 0 10 1208960 48913965
1 5665343 10 1208960 49692802
0 0 10 1208960 42285428
0 0 10 1208960 24123001
0 0 10 1208960 22293587
0 0 10 1208960 20477018
0 0 10 1208960 31453861
0 0 10 1208960 17297858
0 0 10 1208960 13269617
0 0 10 1208960 14610997
0 0 10 1208960 16773734
0 0 10 1208960 20818314
0 0 10 1208960 68281632
1 5665343 10 1208960 71888202
0 0 10 1208960 34697526
0 0 10 1208960 20965978
0 0 10 1208960 19291263
11330686 24179200 588918600
0.019239817 0.041056947 1 29445930
May May Price Price Predicted sales
0 0.027485453 0 0.058652782
Elasticity-LB
33.72
28.90
15.80
5.43 5.42
2.31
Adstock5 Tv_NGRP Apr May Price overall

955.4
Jan/16 1 CCC 591779.15 591779.15 435 415599
Feb/16 2 CCC 26929301.23 26929301.23 26929 25727966.6
Mar/16 3 CCC 31724394.90 31724394.90 24574 23477999.6
Apr/16 4 CCC 30996472.75 30996472.75 20863 19932510.2
May/16 5 CCC 30817200.22 30817200.22 26144 24977977.6
Jun/16 6 CCC 17226199.12 17226199.12 13128 12542491.2
Jul/16 7 CCC 8941487.55 8941487.55 7361 7032699.4
Aug/16 8 CCC 13474816.57 13474816.57 13167 12579751.8
Sep/16 9 CCC 7625077.97 7625077.97 7156 6836842.4
Oct/16 10 CCC 5844153.30 5844153.30 5881 5618707.4
Nov/16 11 CCC 1350006.48 1350006.48 1444 1379597.6
Dec/16 12 CCC 1463911.65 1463911.65 1480 1413992
176984800.89 141936134.8
0.520229438
Store
contribution 0.547609935
P red icted Sa les
50000000
45000000
40000000
35000000
30000000
25000000
20000000
15000000 Column Z
10000000
5000000
0
0.00 20000000.00 40000000.00
Actual Sales
-58454 322204 381509 69877
0 0 0.628467754 202494.8243 0 0 0
451 -26362754 21.48749261 6923356.068 29 11063761 443
512 -29928448 35.04124483 11290429.25 23 8774707 400
319 -18646826 37.83300607 12189945.89 17 6485653 177
0 0 26.48310425 8532962.122 0 0 0
0 0 18.53817298 5973073.486 0 0 0
0 0 12.97672108 4181151.44 0 0 0
0 0 9.083704758 2926806.008 0 0 0
0 0 6.358593331 2048764.206 0 0 0
0 0 4.451015332 1434134.944 0 0 0
0 0 3.115710732 1003894.461 0 0 0
0 0 2.180997512 702726.1225 0 0 0
-74938028 57409738.82 26324121
-0.27466556 0.210420244 0.096484117
Adstock5 TV_ACD
0.221494994 0.101562229
272833724
roi 0.648691073
-1.7076 0.8441 6610110
Tv_NGRP*betTv_Spends Tv_Spends*beTotal_Spends Total_Spends Apr Apr*beta
0 0 0 0 0 0 0
30955511 27856555 -47567853 37524558 31674479 0 0
27950800 26754425 -45685856 51370825 43362113 0 0
12368229 15666669 -26752404 30199271 25491205 1 6610110
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
71274540 -120006113 100527797 6610110
0.261238014 -0.43985073 0.368458107 0.024227613
Tv_NGRP Total_Spends Apr
0.274987383 0.387850639 0.025502751
Contribution for CC
12.41%
1.21% 30.34%
1.41%
21.49%
5.63% 12.27%
15.24%
Store Adstock5 TV_ACD Tv_NGR

Total _Spends Apr May Price
5665343 120896
0 0 40 4835840 5453934
0 0 40 4835840 37250307
0 0 40 4835840 44077585
0 0 40 4835840 42514263
1 5665343 40 4835840 44012123
0 0 40 4835840 23351405
0 0 40 4835840 16049691
0 0 40 4835840 20342398
0 0 40 4835840 13721447
0 0 40 4835840 11888682
0 0 40 4835840 7219332
0 0 40 4835840 6952558
5665343 58030080 272833724
0.020764819 0.212693941 1
May Price
0.021857705 0.223888359
ntribution for CC
12.41%
1.21% 30.34%
1.41%
49%
5.63% 12.27%
15.24%
Adstock5 TV_ACD Tv_NGRP

pends Apr May Price
955.4
Feb/17 1 DRV 46838150.12 46838150.12 36624 34990569.6
Mar/17 2 DRV 37973281.21 37973281.21 22042 21058926.8
Apr/17 3 DRV 64766041.84 64766041.84 29889 28555950.6
May/17 4 DRV 51455114.65 51455114.65 26534 25350583.6
Jun/17 5 DRV 32408020.68 32408020.68 19930 19041122
Jul/17 6 DRV 16874995.88 16874995.88 11782 11256522.8
Aug/17 7 DRV 10302950.65 10302950.65 8056 7696702.4
260618555.03 147950377.8
1
Date Time Flavour Val_Sales Adj_Val_Sales Stores Store
contributions 1.785714286
70000000
60000000
Predicted Sales
50000000
40000000
30000000
20000000 Column Z
10000000
0
0.00 50000000.00 100000000.00
Actual Sales
-58454 322204 381509 69877
324 -18949033.2 18.03290617 5810274.501 20 7630180 324
128 -7501302.45 23.95124248 7717186.131 15 5722635 128
180 -10539355.6 30.19351659 9728471.818 14 5341126 180
0 0 21.13546161 6809930.273 0 0 0
0 0 14.79482313 4766951.191 0 0 0
0 0 10.35637619 3336865.834 0 0 0
0 0 7.249463332 2335806.084 0 0 0
-36989691.2 40505485.83 18693941
-0.25001417 0.273777509 0.126352776
Tv_GRP Tv_grp*beta Adstock5 Adstock5 Tv_ACD TV_ACD Tv_NGRP
0.488888408 0.225629958
273198692
roi 0.953952426
-1.7076 0.8441 6610110
22652027.09 0 0 0 0 0 0
8967196.619 0 0 0 0 0 0
12598941.89 0 0 0 0 1 6610110
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
44218165.6 0 0 6610110
0.298871596 0 0 0.044677885
Tv_NGRP Tv_Spends Tv_Spends*beTotal_Spends Total_Spends Apr Apr
0.533699279 0.079781938
Contribution for DRV
15.01%
1.83%
2.13%
47.70%
14.26%
6.03%
13.06%
Store Adstock5 TV_ACD Tv_NGRP Apr May Pri ce

5665343 120896
0 0 55 6649280 58783298
0 0 55 6649280 42613922
0 0 55 6649280 58944525
1 5665343 55 6649280 44475137
0 0 55 6649280 30457353
0 0 55 6649280 21242669
0 0 55 6649280 16681788
5665343 46544960 147950377.8
0.038292183 0.314598453 1
0.068378899 0.561782952
Pri ce
955.4
Jan-17 1 KK 0.00 0 0
Feb-17 2 KK 0.00 0 0
Mar-17 3 KK 25098352.09 27373 26152164.2
Apr-17 4 KK 33696521.54 21691 20723581.4
May-17 5 KK 30552148.96 16388 15657095.2
Jun-17 6 KK 25098379.91 13155 12568287
Jul-17 7 KK 13670079.80 5998 5730489.2
Aug-17 8 KK 7797677.85 4051 3870325.4
Sep-17 9 KK 0.00 0 0
Oct-17 10 KK 0.00 0 0
Nov-17 11 KK 0.00 0 0
Dec-17 12 KK 0.00 0 0
135913160.15 84701942.4
0.602860991
0.927478448
roi
35000000
30000000
Predicted Sales
25000000
20000000
15000000
10000000 Column Z
5000000
0
0.00 20000000.00 40000000.00
Actual Sales
-58454 322204 381509 69877
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0
0 0 0
0 0 0 0 0 0 0
140499955.4
0.96735376
-1.7076 0.8441 6610110
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 1 6610110
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 6610110
0 0 0 0.047047061
Tv_NGRP*betTv_Spends Tv_Spends*beTotal_Spends Total_Spends Apr Apr
0 0 0 0 0 0 0.072380094
Contribution for KK
5.84%
6.82%
87.34%
Store Apr May

5665343 120896
0 0 30 3626880 3626880
0 0 30 3626880 3626880
0 0 30 3626880 29779044
0 0 30 3626880 30960571
1 5665343 30 3626880 24949318
0 0 30 3626880 16195167
0 0 30 3626880 9357369
0 0 30 3626880 7497205
0 0 30 3626880 3626880
0 0 30 3626880 3626880
0 0 30 3626880 3626880
0 0 30 3626880 3626880
5665343 43522560 140499955.4
0.040322739 0.309769209 1
0 0.062034983 0 0.476568013
955.4
Feb/15 1 KMB 94126.95 94126.95 34 32483.6
Mar/15 2 KMB 15799471.70 15799471.70 5054 4828591.6
Apr/15 3 KMB 19078880.19 19078880.19 4760 4547704
May/15 4 KMB 10276240.70 10276240.70 3219 3075432.6
Jun/15 5 KMB 9941515.63 9941515.63 2841 2714291.4
Jul/15 6 KMB 8675799.14 8675799.14 2788 2663655.2
Aug/15 7 KMB 7262159.15 7262159.15 2050 1958570
Sep/15 8 KMB 12748218.74 12748218.74 4596 4391018.4
Oct/15 9 KMB 10547916.05 10547916.05 3195 3052503
Nov/15 10 KMB 5577174.31 5577174.31 1640 1566856
Dec/15 11 KMB 4013675.12 4013675.12 1123 1072914.2
Jan/16 12 KMB 2586105.93 2586105.93 979 935336.6
Feb/16 13 KMB 1143632.82 1143632.82 554 529291.6
Mar/16 14 KMB 379448.85 359388.12 141 134711.4
Apr/16 15 KMB 453517.70 429541.09 147 140443.8
May/16 16 KMB 23537.20 22292.83 24 22929.6
Jul/16 17 KMB 35206.10 35206.10 11 10509.4
Aug/16 18 KMB 48975.00 48975.00 9 8598.6
Sep/16 19 KMB 53325.00 53325.00 17 16241.8
Oct/16 20 KMB 14475.00 14475.00 9 8598.6
Nov/16 21 KMB 9300.00 9300.00 4 3821.6
Jan/17 22 KMB 3600.00 3600.00 2 1910.8
Feb/17 23 KMB 1756.10 1756.10 1 955.4
Mar/17 24 KMB 6975.00 6975.00 1 955.4
108729750.68 31718324.6
0.094051387
Date Time Flavour Val_Sales Adj_Val_Sales Stores Store
0.087084618
roi
30000000
25000000
Predicted Sales
20000000
15000000
10000000 Column Z
5000000
0
0.00 10000000.0020000000.0030000000.00
Actual Sales
10000000 Column Z
Predi
5000000
0
0.00 10000000.0020000000.0030000000.00
Actual Sales
-58454 322204 381509 69877
0 0 0 0 0 0 0
495 -28934730 22.24859546 7168586.452 0 0 495
390 -22797060 35.32243448 11381029.68 0 0 390
0 0 24.72570414 7966720.776 0 0 0
0 0 17.3079929 5576704.543 0 0 0
0 0 12.11559503 3903693.18 0 0 0
0 0 8.480916519 2732585.226 0 0 0
0 0 5.936641563 1912809.658 0 0 0
0 0 4.155649094 1338966.761 0 0 0
0 0 2.908954366 937276.7325 0 0 0
0 0 2.036268056 656093.7128 0 0 0
0 0 1.425387639 459265.5989 0 0 0
0 0 0.997771348 321485.9193 0 0 0
0 0 0.698439943 225040.1435 0 0 0
0 0 0.48890796 157528.1004 0 0 0
0 0 0.342235572 110269.6703 0 0 0
0 0 0.239564901 77188.76921 0 0 0
0 0 0.16769543 54032.13845 0 0 0
0 0 0.117386801 37822.49692 0 0 0
0 0 0.082170761 26475.74784 0 0 0
0 0 0.057519533 18533.02349 0 0 0
0 0 0.040263673 12973.11644 0 0 0
0 0 0.028184571 9081.181509 0 0 0
0 0 0.0197292 6356.827057 0 0 0
-51731790 45090519.45 0
-0.15339545 0.133702709 0
Tv_GRP Tv_grp Adstock5 Adstock5 Tv_ACD TV_ACD*betaTv_NGRP
0 -0.14203282 0 0.123798804 0 0 0
337244622
0.322406181
-1.7076 0.8441 6610110
0 0 0 0 0 0 0
34589115 33600000 -57375360 59700000 50392770 0 0
27252030 29400000 -50203440 40400000 34101640 1 6610110
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
61841145 -107578800 84494410 6610110
0.183371775 -0.31899337 0.250543387 0.019600342
0.169788681 0 -0.29536424 0 0.231984618 0 0.018148465
Co
Store
Apr
Store
Apr
5665343 120896
0 0 90 10880640 10913124
0 0 90 10880640 21549613
0 0 90 10880640 21772654
1 5665343 90 10880640 27588136
0 0 90 10880640 19171636
0 0 90 10880640 17447988
0 0 90 10880640 15571795
0 0 90 10880640 17184468
0 0 90 10880640 15272110
0 0 90 10880640 13384773
0 0 90 10880640 12609648
0 0 90 10880640 12275242
0 0 90 10880640 11731418
0 0 90 10880640 11240392
0 0 90 10880640 11178612
0 0 90 10880640 11013839
0 0 90 10880640 10968338
0 0 90 10880640 10943271
0 0 90 10880640 10934704
0 0 90 10880640 10915714
0 0 90 10880640 10902995
0 0 90 10880640 10895524
0 0 90 10880640 10890677
0 0 90 10880640 10887952
5665343 261135360 337244622
0.016798913 0.774320309 1
0 0.015554549 0 0.716963249
Contribution for KMB
6.39%
9.08%
12.45%
52.59%
17.02%
1.14% 1.33%
Store Adstock5 Tv_NGRP Tota l _Spends

Apr May Pri ce
12.45%
52.59%
17.02%
1.14% 1.33%

Apr May Pri ce
955.4
Jan-15 1 MZ 0.00 0 0
Feb-15 2 MZ 0.00 0 0
Mar-15 3 MZ 0.00 0 0
Apr-15 4 MZ 0.00 0 0
May-15 5 MZ 0.00 0 0
Jun-15 6 MZ 0.00 0 0
Jul-15 7 MZ 0.00 0 0
Aug-15 8 MZ 0.00 0 0
Sep-15 9 MZ 0.00 0 0
Oct-15 10 MZ 0.00 0 0
Nov-15 11 MZ 0.00 0 0
Dec-15 12 MZ 0.00 0 0
Jan-16 13 MZ 0.00 0 0
Feb-16 14 MZ 0.00 0 0
Mar-16 15 MZ 0.00 0 0
Apr-16 16 MZ 0.00 0 0
May-16 17 MZ 0.00 0 0
Jun-16 18 MZ 0.00 0 0
Jul-16 19 MZ 0.00 0 0
Aug-16 20 MZ 0.00 0 0
Sep-16 21 MZ 0.00 0 0
Oct-16 22 MZ 0.00 0 0
Nov-16 23 MZ 0.00 0 0
Dec-16 24 MZ 0.00 0 0
Jan-17 25 MZ 1719400.07 1815 1734051
Feb-17 26 MZ 561394.16 640 611456
Mar-17 27 MZ 19819690.29 22948 21924519.2
Apr-17 28 MZ 31285341.28 24182 23103482.8
May-17 29 MZ 38595793.10 23386 22342984.4
Jun-17 30 MZ 33337476.92 20642 19721366.8
Jul-17 31 MZ 12644112.06 9825 9386805
Aug-17 32 MZ 7505494.04 5880 5617752
145468701.92 104442417.2
0.338914592
0.869011773
60000000
50000000
Predicted Sales
40000000
30000000
20000000 Column Z
10000000
0
0.00 20000000.0040000000.0060000000.00
50000000
Predicted Sale
40000000
30000000
20000000 Column Z
10000000
0
0.00 20000000.0040000000.0060000000.00
Actual Sales
-58454 322204 381509 69877
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 12.06731122 3888135.943 0 0 145.62
0 22.54487181 7264047.877 0 0 198.7466667
0 29.87727254 9626576.723 0 0 198.6933333
0 20.91409078 6738603.706 0 0 0
0 14.63986355 4717022.594 0 0 0
0 32234386.84 0
0 0.104600261 0
0 0 0 0.268205796 0 0 0
308167367
roi 0.472044472
Co
31
31
Store Ads
-1.7076 0.8441 6610110
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 1 6610110
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 1 6610110
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
10175488.74 0 0 0 0 1 6610110
13887820.83 0 0 0 0 0 0
13884094.05 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
37947403.62 0 0 19830330
0.123138942 0 0 0.064349221
0.315740878 0 0 0 0 0 0.164998003
Contribution for MZ
31.38% 33.89%
5.52%
6.43%
10.46%
12.31%
31.38% 33.89%
5.52%
6.43%
10.46%
12.31%
Store Adstock5 Tv_NGRP Apr May Price

5665343 120896
0 0 25 3022400 3022400
0 0 25 3022400 3022400
0 0 25 3022400 3022400
0 0 25 3022400 9632510
1 5665343 25 3022400 8687743
0 0 25 3022400 3022400
0 0 25 3022400 3022400
0 0 25 3022400 3022400
0 0 25 3022400 3022400
0 0 25 3022400 3022400
0 0 25 3022400 3022400
0 0 25 3022400 3022400
0 0 25 3022400 3022400
0 0 25 3022400 3022400
0 0 25 3022400 3022400
0 0 25 3022400 9632510
1 5665343 25 3022400 8687743
0 0 25 3022400 3022400
0 0 25 3022400 3022400
0 0 25 3022400 3022400
0 0 25 3022400 3022400
0 0 25 3022400 3022400
0 0 25 3022400 3022400
0 0 25 3022400 3022400
0 0 25 3022400 4756451
0 0 25 3022400 3633856
0 0 25 3022400 24946919
0 0 25 3022400 46799617
1 5665343 25 3022400 52182596
0 0 25 3022400 46254438
0 0 25 3022400 19147809
0 0 25 3022400 13357175
16996029 96716800 308167367
0.055151943 0.313845042 1
0 0.141415238 0 0.804730876
955.4
Mar-16 1 PPC 1074542.87 1019 973552.6
Apr-16 2 PPC 24190991.64 27054 25847391.6
May-16 3 PPC 22890028.28 19585 18711509
Jun-16 4 PPC 7354150.72 20947 20012763.8
Jul-16 5 PPC 17687362.68 8928 8529811.2
Aug-16 6 PPC 6732111.96 10023 9575974.2
Sep-16 7 PPC 5174901.99 7302 6976330.8
Oct-16 8 PPC 8309024.96 14052 13425280.8
Nov-16 9 PPC 2806865.11 4814 4599295.6
Dec-16 10 PPC 2484594.38 4616 4410126.4
Jan-17 11 PPC 3175782.31 6203 5926346.2
Feb-17 12 PPC 2931998.70 4734 4522863.6
Mar-17 13 PPC 1145361.62 2649 2530854.6
Apr-17 14 PPC 850279.79 1555 1485647
May-17 15 PPC 397531.00 821 784383.4
Jun-17 16 PPC 180653.26 374 357319.6
Jul-17 17 PPC 64161.39 130 124202
Aug-17 18 PPC 24135.97 64 61145.6
107474478.63 128854798
0.511705903
0.930374369
60000000
50000000
Predicted Sales
40000000
30000000
20000000 Column Z
10000000
0
0.00 10000000.0020000000.0030000000.00
Actual Sales
-58454 322204 381509 69877
0 0 0 0 0 0
0 11.71850389 3775748.826 0 0 137.3233333
0 14.8540178 4786023.951 0 0 44.23666667
0 18.28239657 5890661.306 0 0 62.16666667
0 12.7976776 4123462.914 0 0 0
0 8.958374321 2886424.04 0 0 0
0 6.270862025 2020496.828 0 0 0
0 4.389603417 1414347.779 0 0 0
0 3.072722392 990043.4456 0 0 0
0 2.150905674 693030.4119 0 0 0
0 1.505633972 485121.2884 0 0 0
0 1.053943781 339584.9019 0 0 0
0 0.737760646 237709.4313 0 0 0
0 0.516432452 166396.6019 0 0 0
0 0.361502717 116477.6213 0 0 0
0 0.253051902 81534.33493 0 0 0
0 0.177136331 57074.03445 0 0 0
0 0.123995432 39951.82412 0 0 0
0 28104089.54 0
0 0.111606465 0
0 0 0 0.202920846 0 0 0
251814171
roi 0.426800755
Con
5.2
Store A
Apr M
-1.7076 0.8441 6610110
0 0 0 0 0 0 0
9595742.563 0 0 5464710 4612762 1 6610110
3091125.557 0 0 2564351 2164569 0 0
4344020.167 0 0 3522804 2973599 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 1 6610110
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
17030888.29 0 9750929.669 13220220
0.067632763 0 0.03872272 0.052499905
0.122968661 0 0 0 0.070404946 0 0.095454372
Contribution for PPC
17.28%
4.50%
5.25% 51.17%
3.87%
6.76%
11.16%

Apr May Pri ce
5665343 120896
0 0 20 2417920 3391473
0 0 20 2417920 52859675
1 5665343 20 2417920 36836491
0 0 20 2417920 35638964
0 0 20 2417920 15071194
0 0 20 2417920 14880318
0 0 20 2417920 11414748
0 0 20 2417920 17257549
0 0 20 2417920 8007259
0 0 20 2417920 7521077
0 0 20 2417920 8829387
0 0 20 2417920 7280369
0 0 20 2417920 5186484
0 0 20 2417920 10680074
1 5665343 20 2417920 8984124
0 0 20 2417920 2856774
0 0 20 2417920 2599196
0 0 20 2417920 2519017
11330686 43522560 251814171
0.044996221 0.172836023 1
0 0.08181131 0 0.314247315
955.4
Apr/17 1 PPP 27827686.10 27827686.10 34280 32751112
May/17 2 PPP 29469217.73 29469217.73 27155 25943887
Jun/17 3 PPP 22256661.09 22256661.09 22821 21803183.4
Jul/17 4 PPP 10031589.72 10031589.72 11072 10578188.8
Aug/17 5 PPP 4610008.29 4610008.29 6266 5986536.4
94195162.93 97062907.6
0.642694425
0.649186288
151024972
roi 0.623705879
-58454 322204 381509 69877
310 -18091513 17.60642253 5672859.763 0 0 310
332 -19377501 30.53163722 9837415.64 0 0 332
260 -15168813 37.48114975 12076576.37 0 0 260
0 0 26.23680483 8453603.462 0 0 0
0 0 18.36576338 5917522.423 0 0 0
-52637827 41957977.66 0
-0.34853724 0.277821456 0
Tv_GRP Tv_grp*beta Adstock5 Adstock5 Tv_ACD TV_ACD Tv_NGRP
0 -0.35205782 0 0.280627734 0 0 0
Contributi
8.91% 2.28%
2.66%
25.33%
Store Adstock5 T
Apr May P
-1.7076 0.8441 6610110
21626931.5 8225252 -14045440 8225252 6942935 1 6610110
23164225.5 10646375 -18179750 10646375 8986605 0 0
18133081.5 7355794 -12560753 7355794 6209026 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
62924238.5 -44785943.5 22138565.77 6610110
0.416647907 -0.29654661 0.146588776 0.043768325
0.420856472 0 -0.29954203 0 0.148069471 0 0.044210429
Contribution for PPP
8.91% 2.28% 4.87%

2.66% 39.07%
25.33%
16.89%

Apr May Pri ce
5665343 120896
0 0 20 2417920 43884915
1 5665343 20 2417920 38458145
0 0 20 2417920 32910220
0 0 20 2417920 21449712
0 0 20 2417920 14321979
5665343 12089600 151024972
0.037512624 0.080050338 1
0 0.037891539 0 0.080858927
955.4
Jan-15 1 RK 0 0 0
Feb-15 2 RK 0 0 0
Mar-15 3 RK 0 0 0
Apr-15 4 RK 0 0 0
May-15 5 RK 0 0 0
Jun-15 6 RK 0 0 0
Jul-15 7 RK 0 0 0
Aug-15 8 RK 0 0 0
Sep-15 9 RK 0 0 0
Oct-15 10 RK 0 0 0
Nov-15 11 RK 0 0 0
Dec-15 12 RK 0 0 0
Jan-16 13 RK 0 0 0
Feb-16 14 RK 0 0 0
Mar-16 15 RK 0 0 0
Apr-16 16 RK 0 0 0
May-16 17 RK 0 0 0
Jun-16 18 RK 0 0 0
Jul-16 19 RK 0 0 0
Aug-16 20 RK 0 0 0
Sep-16 21 RK 0 0 0
Oct-16 22 RK 0 0 0
Nov-16 23 RK 0 0 0
Dec-16 24 RK 0 0 0
Jan-17 25 RK 0 0 0
Feb-17 26 RK 0 0 0
Mar-17 27 RK 15807345.36 17999 17196244.6
Apr-17 28 RK 20933870.23 16117 15398181.8
May-17 29 RK 18255421.14 13659 13049808.6
Jun-17 30 RK 10261857.45 8169 7804662.6
Jul-17 31 RK 4336960.3 2996 2862378.4
Aug-17 32 RK 2129103.95 1880 1796152
71724558.43 58107428
1
0.699300699
45000000
40000000
Predicted Sales
35000000
30000000
25000000
20000000
15000000 Column Z
10000000
5000000
0
0 10000000 20000000 30000000
35000000
Predicted Sale
30000000
25000000
20000000
15000000 Column Z
10000000
5000000
0
0 10000000 20000000 30000000
Actual Sales
-58454 322204 381509 69877
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 15.37226941 4953006.691 0 0 236.3066667
0 22.64699539 7296952.501 0 0 141.2866667
0 15.85289677 5107866.751 0 0
0 11.09702774 3575506.726 0 0
0 7.767919417 2502854.708 0 0
0 5.437543592 1751998.296 0 0
0 25188185.67 0
0 0.433476176 0
0 0 0 0.303130193 0 0 0
342110415
roi 0.209653244
-1.7076 0.8441 6610110
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 1 6610110
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 1 6610110
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
16512400.95 0 0 0 0 0 0
9872688.407 0 0 0 0 1 6610110
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
26385089.35 0 58107428 58107428
0.454074294 0 1 1
0.317534471 0 0 0 0.699300699 0 0.699300699
Contribution for RK
16.98% 16.98%
7.36%
16.98%
Contribution for RK
16.98% 16.98%
7.36%
16.98%
7.71%
16.98%
16.98%

Apr May Pri ce
5665343 120896
0 0 30 3626880 3626880
0 0 30 3626880 3626880
0 0 30 3626880 3626880
0 0 30 3626880 10236990
1 5665343 30 3626880 9292223
0 0 30 3626880 3626880
0 0 30 3626880 3626880
0 0 30 3626880 3626880
0 0 30 3626880 3626880
0 0 30 3626880 3626880
0 0 30 3626880 3626880
0 0 30 3626880 3626880
0 0 30 3626880 3626880
0 0 30 3626880 3626880
0 0 30 3626880 3626880
0 0 30 3626880 10236990
1 5665343 30 3626880 9292223
0 0 30 3626880 3626880
0 0 30 3626880 3626880
0 0 30 3626880 3626880
0 0 30 3626880 3626880
0 0 30 3626880 3626880
0 0 30 3626880 3626880
0 0 30 3626880 3626880
0 0 30 3626880 3626880
0 0 30 3626880 3626880
0 0 30 3626880 42288532
0 0 30 3626880 42804813
1 5665343 30 3626880 27449898
0 0 30 3626880 15007049
0 0 30 3626880 8992113
0 0 30 3626880 7175030
58107428 58107428 58107428
1 1
0 0.699300699 0 0.699300699
955.4
Jan-15 1 RZ 0 0 0
Feb-15 2 RZ 0 0 0
Mar-15 3 RZ 0 0 0
Apr-15 4 RZ 0 0 0
May-15 5 RZ 0 0 0
Jun-15 6 RZ 0 0 0
Jul-15 7 RZ 0 0 0
Aug-15 8 RZ 0 0 0
Sep-15 9 RZ 0 0 0
Oct-15 10 RZ 0 0 0
Nov-15 11 RZ 0 0 0
Dec-15 12 RZ 0 0 0
Jan-16 13 RZ 0 0 0
Feb-16 14 RZ 0 0 0
Mar-16 15 RZ 0 0 0
Apr-16 16 RZ 0 0 0
May-16 17 RZ 0 0 0
Jun-16 18 RZ 0 0 0
Jul-16 19 RZ 0 0 0
Aug-16 20 RZ 0 0 0
Sep-16 21 RZ 0 0 0
Oct-16 22 RZ 0 0 0
Nov-16 23 RZ 0 0 0
Dec-16 24 RZ 0 0 0
Jan-17 25 RZ 0 0 0
Feb-17 26 RZ 0 0 0
Mar-17 27 RZ 8618561.18 12442 11887086.8
Apr-17 28 RZ 14874768.72 16479 15744036.6
May-17 29 RZ 2191756.65 2280 2178312
Jun-17 30 RZ 6494944.8 7071 6755633.4
Jul-17 31 RZ 5238801.92 4702 4492290.8
Aug-17 32 RZ 2137641.28 2105 2011117
39556474.55 43068476.6
0.243859791
0.381030924
roi
30000000
25000000
edicted Sales
20000000
15000000
10000000 Column Z
30000000
25000000
Predicted Sales 20000000
15000000
10000000 Column Z
5000000
0
0 5000000 100000001500000020000000
Actual Sales
-58454 322204 381509 69877
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0
0 0 0
0 0 0 0 0 0 0
176611635.6
0.22397434
-1.7076 0.8441 6610110
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 1 6610110
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 1 6610110
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 1 6610110
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 19830330
0 0 0 0.112282126
Tv_NGRP*betTv_Spends Tv_Spends*beTotal_Spends Total_Spends Apr Apr
0 0 0 0 0 0 0.175440823
5665343 120896
0 0 25 3022400 3022400
0 0 25 3022400 3022400
0 0 25 3022400 3022400
0 0 25 3022400 9632510
1 5665343 25 3022400 8687743
0 0 25 3022400 3022400
0 0 25 3022400 3022400
0 0 25 3022400 3022400
0 0 25 3022400 3022400
0 0 25 3022400 3022400
0 0 25 3022400 3022400
0 0 25 3022400 3022400
0 0 25 3022400 3022400
0 0 25 3022400 3022400
0 0 25 3022400 3022400
0 0 25 3022400 9632510
1 5665343 25 3022400 8687743
0 0 25 3022400 3022400
0 0 25 3022400 3022400
0 0 25 3022400 3022400
0 0 25 3022400 3022400
0 0 25 3022400 3022400
0 0 25 3022400 3022400
0 0 25 3022400 3022400
0 0 25 3022400 3022400
0 0 25 3022400 3022400
0 0 25 3022400 14909487
0 0 25 3022400 25376547
1 5665343 25 3022400 10866055
0 0 25 3022400 9778033
0 0 25 3022400 7514691
0 0 25 3022400 5033517
16996029 96716800 176611635.6
0.096233914 0.547624168 1
0 0.150365491 0 0.855662762
Contribution for RZ
24.39%
54.76%
11.23%
9.62%
Contribution for RZ
24.39%
54.76%
11.23%
9.62%
Store Apr May Price

for RZ
4.39%
11.23%
62%
for RZ
4.39%
11.23%
62%
Price
2.0763E+12

Group 11 - Cola Sales Data

Загружено:

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Group 11 - Cola Sales Data

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Доступные форматы

955.

RZ 176611636 22.30% 400000000

Store Adstock5 Tv_NGRP Apr May Pri ce

Contribution for CMB

store Tv_GRP Adstock5 Tv_ACD Tv_NGRP

store Tv_GRP Adstock5 Tv_ACD Tv_NGRP

Store Adstock5 Tv_NGRP Apr May Pri ce

Adstock5 Tv_NGRP Apr May Price overall

Store Adstock5 TV_ACD Tv_NGR

Adstock5 TV_ACD Tv_NGRP

Contribution for DRV

Store Adstock5 TV_ACD Tv_NGRP Apr May Pri ce

Store Apr May

Contribution for KMB

Store Adstock5 Tv_NGRP Tota l _Spends

Store Adstock5 Tv_NGRP Tota l _Spends

Store Adstock5 Tv_NGRP Apr May Price

Contribution for PPC

Store Adstock5 Tv_NGRP Tota l _Spends

Contribution for PPP

8.91% 2.28% 4.87%

Store Adstock5 Tv_NGRP Tota l _Spends

Store Adstock5 Tv_NGRP Tota l _Spends

Predicted Sales 20000000

Store Apr May Price

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