Академический Документы
Профессиональный Документы
Культура Документы
..
AUGUST, 2015
PureCircle is
..........................
The worlds leading producer of high purity stevia
products for the global food and beverage industry.
Mission
Encourage healthier diets through
the supply of natural ingredients to
the global food and beverage
industry
Vision
Lead the global expansion of stevia
as the next mass volume natural
sweetener
What is stevia?
Stevia is the first all natural,
calorie-free sweetening
ingredient for mainstream use
27% Paraguay
73%
Others
PureCircle
Kenya
5
PureCircle Limited 2013
1 Consumer Awareness and Familiarity of Stevia Up Significantly in 2 Years
..........................
70%
68% 31%
30%
62% 62% 27%
60% 25%
25%
23% 23%
50%
43% 20% 19%
17%
40% 35% 15%
15%
30%
10%
10% 9%
20%
5%
10%
0% 0%
Extremely Very familiar Somewhat Not too Not at all
2009 2010 2011 2013 2015 familiar familiar familiar familiar
7
2 Stevia Positive Impression Increases as Awareness Increases
..........................
Of people aware of stevia, 80% have Positive/Neutral impressions (vs. sugar, 87%)
Positive impressions increased 8% vs. 2013, indicating that awareness = impression
Stevia has almost 2X the positive impression vs. Aspartame and HFCS
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
neutral
Fruit Juice Concentrate 54% 32% 10%
9
Consumers are Increasingly Avoiding Consumption of
5
Sugar & Artificial Sweeteners
..........................
Concerned Food & Beverage Consumers
Sugar 56%
HFCS 68%
115 Idx
vs. 13
29% 30%
39% Artificial
165 Idx
Sugar Sweeteners HFCS 146 Idx
vs. 13 vs. 13
61%
71% 70%
40
30
20
10
0
Natural Good for a Healthy Lifestyle A Good Alternative to Sugar
2013 2015
Aspartame High Fructose Corn Syrup Aspartame High Fructose Corn Syrup
Sucralose Stevia Leaf Extract Sucralose Stevia Leaf Extract
70 Sugar 80 Sugar
60 70
60
50
50
40
40
30
30
20
20
10 10
0 0
Trop50 Motts Aquafrut Meiji Chobani Danone Silk Light Yamazaki Bimbo Heinz Wish-bone
Enhanced
Table Top Flavored Water Carbonated Soft Drinks Cereal
Water
Beghin Say
Pure Via Vitaminwater Sobe
Ligne Bonafont Levite Coca-Cola Pepsi True Pepsi Next Fanta Schweppes Sprite Nestle Chocapic
Zero Lifewater
Life
Natural Flavors
2014/15 has been a pivotal year for stevia in US mainstream brands
..........................
Beverages
Foods
Chobani Thomas
Simply 100 Dannon Quaker
StoneyField Bagel Thins
Yogurt Oikos Triple Zero 50% Less Sugar
Greek Yogurt Smoothie Instant Oatmeal Cup
US
Making Stevia Mainstream
..........................
With the most robust stevia portfolio
High purity stevia Flavor modifiers that offer Category Solutions that
sweeteners to naturally synergies with stevia maximize sugar reduction
reduce calories sweeteners and clean labeling in specific applications
options
Reb A Family Sigma D
NSF Family
SG95 Family Sigma T (NEW)
Alpha Family
Delta
Formulators Toolkit
Stevia 3.0TM Past 5 years has brought unmatched
innovation with potential of deeper reduction
Next
Glycoside Natural
Premium Reb A Generation Matrix
Blends Flavors
Glycosides
SG95 Alpha Reb A 97 Delta NSF-01 Sigma-D
SG95-20 Alpha 2 Reb A 99 NSF-03 Sigma-T
SG95-30 Beta
FY14
FY15
Growing use of blends of our proprietary Stevia 3.0 TM portfolio to formulate great tasting consumer products.
IP portfolio has expanded significantly since 2011, from 3 to 43 issued US patents, and over 110 pending patent
applications globally covering our portfolio
In the past 5 years, PureCircle innovation has led to global approval of new ingredients beyond Reb A with
capability to reduce calories at the cost of sugar.