Table 1:

Age

Frequency Percent Valid Percent Cumulative

Percent

Below 25 33 16.4 24.6 24.6

25-35 33 16.4 24.6 49.3

Valid 35-45 34 16.9 25.4 74.6
Above 45 34 16.9 25.4 100.0
Total 134 66.7 100.0

Missing System 67 33.3

Total 201 100.0

CHART

INTERPRETATION:

From the table-1 24.6% of the Employee age are Below 25, 24.6% of the
Employee age are 25-35 years, 25.4% of the Employee age are 35-45years, and
25.4% of the Employee age are Above 45.
Table 2:

Gender

Frequency Percent Valid Percent Cumulative

Percent
Male 50 24.9 50.0 50.0
Valid Female 50 24.9 50.0 100.0
Total 100 49.8 100.0

Missing System 101 50.2

Total 201 100.0

CHART

INTERPRETATION:

From the table-2 50% of the Employee Gender are Male, 50% of the Employee
Gender are Female.
Table 3:

Marital status

Frequency Percent Valid Percent Cumulative

Percent
Married 50 24.9 50.0 50.0
Valid Unmarried 50 24.9 50.0 100.0
Total 100 49.8 100.0

Missing System 101 50.2

Total 201 100.0

CHART

INTERPRETATION:

From the table-3 50% of the Employee Marital status are Married, 50% of the
Employee Marital status are Unmarried.
Table 4:

Designations

Frequency Percent Valid Percent Cumulative

Percent
Manager 25 12.4 25.0 25.0
Supervisor 25 12.4 25.0 50.0
Valid Accountant 25 12.4 25.0 75.0
Others 25 12.4 25.0 100.0
Total 100 49.8 100.0

Missing System 101 50.2

Total 201 100.0

CHART

INTERPRETATION:

From the table-4 25% of the Employee Designations are Manager, 25% of the
Employee Designations are Supervisor, 25% of the Employee Designations are
Accountant, and 25% of the Employee Designations are Others.
Table 5:

Educational

Frequency Percent Valid Percent Cumulative

Percent
HSC 17 8.5 17.0 17.0
Degree 17 8.5 17.0 34.0
ITI 16 8.0 16.0 50.0
Valid Diploma 18 9.0 18.0 68.0
AMIE 16 8.0 16.0 84.0
PG 16 8.0 16.0 100.0
Total 100 49.8 100.0

Missing System 101 50.2

Total 201 100.0

CHART

INTERPRETATION:

From the table-5 17% of the Employee Educational are HSC, 17% of the
Employee Educational are Degree, 16% of the Employee Educational are ITI, and
18% of the Employee Educational are Diploma, 16% of the Employee Educational
are AMIE, and 16% of the Employee Educational are PG.
Table 6:

Experience

Frequency Percent Valid Cumulative

Percent Percent

Less than 5 years 25 12.4 25.0 25.0

5-10 years 25 12.4 25.0 50.0

Valid 10-15 years 25 12.4 25.0 75.0
Above 16 years 25 12.4 25.0 100.0
Total 100 49.8 100.0

Missing System 101 50.2

Total 201 100.0

CHART

INTERPRETATION:

From the table-6 25% of the Employee Experience are Less than 5 years, 25% of
the Employee Experience are 5-10 years, 25% of the Employee Experience are 10-
15 years, and 25% of the Employee Experience are Above 16 years.
Table 7:

Type of Employment

Frequency Percent Valid Percent Cumulative

Percent

Permanent 20 10.0 20.0 20.0

Probationary 20 10.0 20.0 40.0

Temporary 20 10.0 20.0 60.0
Valid
Contract 20 10.0 20.0 80.0
Others 20 10.0 20.0 100.0
Total 100 49.8 100.0

Missing System 101 50.2

Total 201 100.0

CHART

INTERPRETATION:

From the table-7 20% of the Type of Employment are Permanent, 20% of the Type
of Employment are Probationary, 20% of the Type of Employment are Temporary,
and 20% of the Type of Employment are Contract, and 20% of the Type of
Employment are Others.
Table 8:

Monthly income

Frequency Percent Valid Cumulative

Percent Percent

Less Than 5000 20 10.0 20.0 20.0

5000-10000 20 10.0 20.0 40.0

10000-15000 20 10.0 20.0 60.0
Valid
15000- 20000 20 10.0 20.0 80.0
Above 20000 20 10.0 20.0 100.0
Total 100 49.8 100.0

Missing System 101 50.2

Total 201 100.0

CHART

INTERPRETATION:

From the table-8 20% of the Monthly income are Less Than 5000, 20% of the
Monthly income are 5000-10000, 20% of the Monthly income are 10000-15000,
and 20% of the Monthly income are 15000- 20000, and 20% of the Monthly
income are Above 20000.
Table 9:

Training period

Frequency Percent Valid Percent Cumulative

Percent

One day 25 12.4 25.0 25.0

1-3 Days 25 12.4 25.0 50.0

Valid 1 Week 25 12.4 25.0 75.0
1 Month 25 12.4 25.0 100.0
Total 100 49.8 100.0

Missing System 101 50.2

Total 201 100.0

CHART

INTERPRETATION:

From the table-9 25% of the Training period are One day, 25% of the Training
period are 1-3 Days, 25% of the Training period are 1 Week, and 25% of the
Training period are 1 Month.
Table 10:

What industry does your organization operate in

Frequency Percent Valid Cumulative

Percent Percent
Primary Industry e.g. 25 12.4 25.0 25.0
producers of raw
materials (Mining,
fishing, etc.)
b) Secondary 25 12.4 25.0 50.0
Industry e.g. processors
Valid
of raw materials
(Manufacturing,
building etc.)
Service 25 12.4 25.0 75.0
Transport 25 12.4 25.0 100.0
Total 100 49.8 100.0

Missing System 101 50.2

Total 201 100.0

CHART

INTERPRETATION:

From the table-10 25% of the What industry does your organization operate in are
Primary Industry e.g. producers of raw materials (Mining, fishing, etc.), 25% of the
What industry does your organization operate in are Secondary Industry e.g.
processors of raw materials (Manufacturing, building etc.), 25% of the What
industry does your organization operate in are Service, and 25% of the What
industry does your organization operate in are Transport.
Table 11:

Does your organization have a specific marketing persons

Frequency Percent Valid Percent Cumulative

Percent
YES 50 24.9 50.0 50.0
Valid NO 50 24.9 50.0 100.0
Total 100 49.8 100.0

Missing System 101 50.2

Total 201 100.0

CHART

INTERPRETATION:

From the table-11 50% of the Does your organization have a specific marketing
persons are YES, 50% of the Does your organization have a specific marketing
persons are NO.
Table 12:

How long has your organization been using social media for

Frequency Percent Valid Percent Cumulative

Percent

1-3 months 13 6.5 13.0 13.0

4-8 months 13 6.5 13.0 26.0

9-12 months 13 6.5 13.0 39.0
1-2 years 13 6.5 13.0 52.0
Valid 2-3 years 12 6.0 12.0 64.0
3-4 years 12 6.0 12.0 76.0
4-5 years 12 6.0 12.0 88.0
5 years + 12 6.0 12.0 100.0
Total 100 49.8 100.0
Missing System 101 50.2

Total 201 100.0

CHART

INTERPRETATION:

From the table-12 13% of the How long has your organization been using social
media for are 1-3 months, 13% of the How long has your organization been using
social media for are 4-8 months, 13% of the How long has your organization been
using social media for are 9-12 months, 13% of the How long has your
organization been using social media for are 1-2 years, 12% of the How long has
your organization been using social media for are 2-3 years, 12% of the How long
has your organization been using social media for are 3-4 years, 12% of the How
long has your organization been using social media for are 4-5 years, 12% of the
How long has your organization been using social media for are 5 years +.
Table 13:

Which social media websites does your organization use

Frequency Percent Valid Percent Cumulative

Percent

Facebook 20 10.0 20.0 20.0

Twitter 20 10.0 20.0 40.0

LinkedIn 20 10.0 20.0 60.0
Valid
YouTube 20 10.0 20.0 80.0
Myspace 20 10.0 20.0 100.0
Total 100 49.8 100.0

Missing System 101 50.2

Total 201 100.0

CHART

INTERPRETATION:

From the table-13 20% of the Which social media websites does your organization
use are Face book, 20% of the Which social media websites does your organization
use are Twitter, 20% of the Which social media websites does your organization
use are LinkedIn, 20% of the Which social media websites does your organization
use are YouTube, 20% of the Which social media websites does your organization
use are MySpace.
Table 14:

Which is your preferred social media website

Frequency Percent Valid Percent Cumulative

Percent

Facebook 20 10.0 20.0 20.0

Twitter 20 10.0 20.0 40.0

LinkedIn 20 10.0 20.0 60.0
Valid
YouTube 20 10.0 20.0 80.0
Myspace 20 10.0 20.0 100.0
Total 100 49.8 100.0

Missing System 101 50.2

Total 201 100.0

CHART

INTERPRETATION:

From the table-14 20% of the Which is your preferred social media website are
Face book, 20% of the Which is your preferred social media website are Twitter,
20% of the Which is your preferred social media website are LinkedIn, 20% of the
Which is your preferred social media website are YouTube, 20% of the Which is
your preferred social media website are MySpace.
Table 15:

Organization use social media Select as many choices as you like

Frequenc Percent Valid Cumulative

y Percent Percent
To advertise products/services 14 7.0 14.0 14.0
To gain feedback from customers 15 7.5 15.0 29.0
To engage (in conversation) with 15 7.5 15.0 44.0
customers
d) To offer promotional items e.g. 14 7.0 14.0 58.0
Valid coupons/gift vouchers
For business to business purposes e.g. 14 7.0 14.0 72.0
LinkedIn
To increase brand awareness 14 7.0 14.0 86.0
To analyses the competition 14 7.0 14.0 100.0
Total 100 49.8 100.0
Missin 101 50.2
System
g
Total 201 100.0
CHART

INTERPRETATION:

From the table-15 14% of the Organization use social media Select as many
choices as you like are To advertise products/services, 14% of the Organization use
social media Select as many choices as you like are To gain feedback from
customers, 15 % of the Organization use social media Select as many choices as
you like are To engage (in conversation) with customers, 15 % of the Organization
use social media Select as many choices as you like are To offer promotional items
e.g. coupons/gift vouchers, 14% of the Organization use social media Select as
many choices as you like are For business to business purposes e.g. LinkedIn, 14%
of the Organization use social media Select as many choices as you like are To
increase brand awareness, 14% of the Organization use social media Select as
many choices as you like are To analyses the competition.

Table 16:

Please state which types of media you use

Frequenc Percent Valid Cumulative

y Percent Percent
We don't use any other type of 14 7.0 14.0 14.0
media
TV 15 7.5 15.0 29.0
RADIO 15 7.5 15.0 44.0
Valid INTERNET 14 7.0 14.0 58.0
MOBILE/SMS 14 7.0 14.0 72.0
EMAIL MARKETING 14 7.0 14.0 86.0
CINEMA 14 7.0 14.0 100.0
Total 100 49.8 100.0

Missing System 101 50.2

Total 201 100.0

CHART

INTERPRETATION:

From the table-15 14% of the Please state which types of media you use are We
don't use any other type of media, 14% of the Please state which types of media
you use are TV, 15 % of Please state which types of media you use are RADIO, 15
% of the Please state which types of media you use are INTERNET, 14% of the
Please state which types of media you use are MOBILE/SMS, 14% of the Please
state which types of media you use are EMAIL MARKETING, 14% of the Please
state which types of media you use are CINEMA.
Table 17:

Social media has been for your company

Frequency Percent Valid Percent Cumulative

Percent
Very useful 20 10.0 20.0 20.0
Kind of useful 20 10.0 20.0 40.0
Don't know 20 10.0 20.0 60.0
Valid Not very 20 10.0 20.0 80.0
useful
Useless 20 10.0 20.0 100.0
Total 100 49.8 100.0

Missing System 101 50.2

Total 201 100.0

CHART

INTERPRETATION:

From the table-15 20% of the Social media has been for your company are Very
useful, 20% of the media has been for your company are Kind of useful, 20% of
the media has been for your company are Don't know , 20% of the media has been
for your company are YouTube, 20% of the media has been for your company are
MySpace.
Table 18:

Social media helped you to market a specific product

service

Frequen Percent Valid Cumulative

cy Percent Percent
0 13 6.5 13.0 13.0
1 15 7.5 15.0 28.0
2 15 7.5 15.0 43.0
3 15 7.5 15.0 58.0
Valid
4 14 7.0 14.0 72.0
5 14 7.0 14.0 86.0
5+ 14 7.0 14.0 100.0
Total 100 49.8 100.0
Missin Syste 101 50.2
g m
Total 201 100.0
CHART

INTERPRETATION:

From the table-15 13% of the Social media helped you to Market a Specific
product service been for your company are Very useful, 15% of the media has
been for your company are Kind of useful, 15% of the media has been for your
company are Don't know , 15% of the media has been for your company are
YouTube, 14% of the media has been for your company are MySpace.
Table 19:

Would you recommended using social media to another

organization

Frequen Percent Valid Cumulative

cy Percent Percent
Yes 50 24.9 50.0 50.0
Valid No 50 24.9 50.0 100.0
Total 100 49.8 100.0
Missin Syste 101 50.2
g m
Total 201 100.0
CHART

INTERPRETATION:

From the Table 19.50% of the Employee would you recommended using social
media to another organization are Yes, 50% of the Employee would you
recommended using social media to another organization are No.
Table 20:

Your organization should use social media more in its

day to day operations

Frequen Percent Valid Cumulative

cy Percent Percent
YES 50 24.9 50.0 50.0
Valid NO 50 24.9 50.0 100.0
Total 100 49.8 100.0
Missin Syste 101 50.2
g m
Total 201 100.0
CHART

INTERPRETATION:

From the Table 20.50% of the Employee Your organization should use social
media more in its day to day operations are Yes, 50% of the Employee Your
organization should use social media more in its day to day operations are No.
Table 21:

Why you do not use social media more often

Frequen Percent Valid Cumulative

cy Percent Percent
Not enough time 25 12.4 25.0 25.0
Not enough resources (e.g. staff, 25 12.4 25.0 50.0
computers, finances)
Don't think it is useful to the 25 12.4 25.0 75.0
Valid
organization
Have insufficient knowledge on how 25 12.4 25.0 100.0
to use social media
Total 100 49.8 100.0
Missin 101 50.2
System
g
Total 201 100.0
CHART

INTERPRETATION:

From the Table 20.25% of the Employee Why you do not use social media more
often are Not enough time, 25% of the Employee Not enough resources (e.g. staff,
computers, finances) ,25% are Don't think it is useful to the organization.25% of
the Have insufficient knowledge on how to use social media.
Table 22:

I feel that the privacy of my personal information is

protected

Frequen Percent Valid Cumulative

cy Percent Percent
Not at 25 12.4 25.0 25.0
all
A little 25 12.4 25.0 50.0
Valid somewh 25 12.4 25.0 75.0
at
highly 25 12.4 25.0 100.0
Total 100 49.8 100.0
Missin 101 50.2
System
g
Total 201 100.0
CHART

INTERPRETATION

From the table 22 it can observe that 25% of respondents feel I feel that the
privacy of my personal information is protected Not at all, while 25% of
respondents I feel that the privacy of my personal information is protected a little
and another 25% of the respondents convey as somewhat, 25% of the respondents
feel I feel that the privacy of my personal information is protected highly.
Table 23:

I trust it will not use my personal information for any

other purpose

Frequen Percent Valid Cumulative

cy Percent Percent
Not at 25 12.4 25.0 25.0
all
A little 25 12.4 25.0 50.0
Valid Somewh 25 12.4 25.0 75.0
at
Highly 25 12.4 25.0 100.0
Total 100 49.8 100.0
Missin 101 50.2
System
g
Total 201 100.0
CHART

INTERPRETATION

From the table 23 it can observe that 25% of respondents feel I trust it will not use
my personal information for any other purpose Not at all, while 25% of
respondents I trust it will not use my personal information for any other a little and
another 25% of the respondents convey as somewhat, 25% of the respondents feel
I trust it will not use my personal information for any other highly.
Table 24:

I worry that I will be embarrassed by information others

post about me on it

Frequen Percent Valid Cumulative

cy Percent Percent
Not at 25 12.4 25.0 25.0
all
A little 25 12.4 25.0 50.0
Valid Somewh 25 12.4 25.0 75.0
at
Highly 25 12.4 25.0 100.0
Total 100 49.8 100.0
Missin 101 50.2
System
g
Total 201 100.0
CHART

INTERPRETATION

From the table 24 it can observe that 25% of respondents feel I worry that I will be
embarrassed by information others post about me on it Not at all, while 25% of
respondents I worry that I will be embarrassed by information others post about me
on it a little and another 25% of the respondents convey as somewhat, 25% of the
respondents feel I worry that I will be embarrassed by information others post
about me on it highly.
Table 25:

Regardless of its privacy policy if it helps me meet new

people

Frequen Percent Valid Cumulative

cy Percent Percent
Not at 25 12.4 25.0 25.0
all
A little 25 12.4 25.0 50.0
Valid Somewh 25 12.4 25.0 75.0
at
Highly 25 12.4 25.0 100.0
Total 100 49.8 100.0
Missin 101 50.2
System
g
Total 201 100.0
CHART

INTERPRETATION

From the table 25 it can observe that 25% of respondents feel Regardless of its
privacy policy if it helps me meet new people Not at all, while 25% of respondents
Regardless of its privacy policy if it helps me meet new people a little and another
25% of the respondents convey as somewhat, 25% of the respondents feel
Regardless of its privacy policy if it helps me meet new people highly.
Table 26:

Regardless of its privacy policy if it helps me stay in touch

with friends
Frequen Percent Valid Cumulative
cy Percent Percent
Not at 25 12.4 25.0 25.0
all
A little 25 12.4 25.0 50.0
Valid somewh 25 12.4 25.0 75.0
at
highly 25 12.4 25.0 100.0
Total 100 49.8 100.0
Missin 101 50.2
System
g
Total 201 100.0

.
CHART

INTERPRETATION

From the table 26 it can observe that 25% of respondents feel Regardless of its
privacy policy if it helps me stay in touch with friends Not at all, while 25% of
respondents Regardless of its privacy policy if it helps me stay in touch with
friends a little and another 25% of the respondents convey as somewhat, 25% of
the respondents feel Regardless of its privacy policy if it helps me stay in touch
with friends highly
Table 27:

Regardless of its privacy policy if it is popular

Frequen Percent Valid Cumulative

cy Percent Percent
Not at 25 12.4 25.0 25.0
all
A little 25 12.4 25.0 50.0
Valid Somewh 25 12.4 25.0 75.0
at
highly 25 12.4 25.0 100.0
Total 100 49.8 100.0
Missin 101 50.2
System
g
Total 201 100.0
CHART

INTERPRETATION

From the table 27 it can observe that 25% of respondents feel Regardless of its
privacy policy if it is popular Not at all, while 25% of respondents Regardless of
its privacy policy if it is popular a little and another 25% of the respondents convey
as somewhat, 25% of the respondents feel Regardless of its privacy policy if it is
popular highly
Table 28:

Close friends

Frequen Percent Valid Cumulative

cy Percent Percent
Never 25 12.4 25.0 25.0
Rarely 25 12.4 25.0 50.0
Fairly 25 12.4 25.0 75.0
Valid often
Nearly 25 12.4 25.0 100.0
Always
Total 100 49.8 100.0
Missin 101 50.2
System
g
Total 201 100.0
CHART

INTERPRETATION

From the table 28 it can observe that 25% of respondents feel Close Friends
popular Never, while 25% of respondents Close friends Rarely and another 25% of
the respondents convey as Fairly often, 25% of the respondents feel close friends
Nearly always.
Table 29:

Co workers

Frequen Percent Valid Cumulative

cy Percent Percent
Never 25 12.4 25.0 25.0
Rarely 25 12.4 25.0 50.0
Fairly 25 12.4 25.0 75.0
Valid often
Nearly 25 12.4 25.0 100.0
Always
Total 100 49.8 100.0
Missin 101 50.2
System
g
Total 201 100.0
CHART

INTERPRETATION

From the table 28 it can observe that 25% of respondents feel Co-Workers are
popular Never, while 25% of respondents Co-Workers Rarely and another 25% of
the respondents convey as Fairly often, 25% of the respondents feel Co-Workers
Nearly always.
Table 30:

Family

Frequen Percent Valid Cumulative

cy Percent Percent
Never 25 12.4 25.0 25.0
Rarely 25 12.4 25.0 50.0
Fairly 25 12.4 25.0 75.0
Valid often
Nearly 25 12.4 25.0 100.0
Always
Total 100 49.8 100.0
Missin 101 50.2
System
g
Total 201 100.0
CHART

INTERPRETATION

From the table 30 it can observe that 25% of respondents feel Family are popular
Never, while 25% of respondents Family Rarely and another 25% of the
respondents convey as Family often, 25% of the respondents feel Family are
Nearly always.
Table 31:

Friends

Frequen Percent Valid Cumulative

cy Percent Percent
Never 25 12.4 25.0 25.0
Rarely 25 12.4 25.0 50.0
Fairly 25 12.4 25.0 75.0
Valid often
Nearly 25 12.4 25.0 100.0
Always
Total 100 49.8 100.0
Missin 101 50.2
System
g
Total 201 100.0
CHART

INTERPRETATION

From the table 31 it can observe that 25% of respondents feel Friends are popular
Never, while 25% of respondents Friends Rarely and another 25% of the
respondents convey as Family often, 25% of the respondents feel Friends are
Nearly always.
Table 32:

People that live far away

Frequen Percent Valid Cumulative

cy Percent Percent
Never 25 12.4 25.0 25.0
Rarely 25 12.4 25.0 50.0
Fairly 25 12.4 25.0 75.0
Valid often
Nearly 25 12.4 25.0 100.0
Always
Total 100 49.8 100.0
Missin 101 50.2
System
g
Total 201 100.0
CHART

INTERPRETATION

From the table 32 it can observe that 25% of respondents feel People that live far
away are popular Never, while 25% of respondents People that live far away
Rarely and another 25% of the respondents convey as Family often, 25% of the
respondents feel People that live far away are Nearly always.
Table 33:

Strangers people you do not already know

Frequen Percent Valid Cumulative

cy Percent Percent
Never 25 12.4 25.0 25.0
Rarely 25 12.4 25.0 50.0
Fairly 25 12.4 25.0 75.0
Valid often
Nearly 25 12.4 25.0 100.0
Always
Total 100 49.8 100.0
Missin 101 50.2
System
g
Total 201 100.0
CHART

INTERPRETATION

From the table 33 it can observe that 25% of respondents feel Strangers people
you do not already know are popular Never, while 25% of respondents Strangers
people you do not already know Rarely and another 25% of the respondents
convey as Family often, 25% of the respondents feel Strangers people you do not
already know always.