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1.0 Company Background
1.1 Company Profile
Green Sdn. Bhd. is a newly public listed Malaysian construction company that specializes in
developing and implementing complete green building system. Green Sdn. Bhd. was established in
year 2017 and owned by a group of professionals and entrepreneurs having various business interests
in construction and development, landscaping and interior design and so on. They are Daphne Tan,
Karen Lim, Lau Wan Yee, Loh Wei Ting, and Maeve Lim, all having over 10 years of working
experience in the construction industry. Green Sdn. Bhd. is a construction company, starting up with
RM 1 million as capital.
Our company is specializing in various general contracting green construction services from
single family homes to large commercial construction projects. We are flexible and knowledgeable in
our field. Craftsmanship, professionalism, and organization are at the root of each construction project.
Besides that, Green Sdn. Bhd. also expertize in various levels of home additions and renovations as
well as all kinds of commercial construction building renovations and upgrades. Our experienced and
innovative design team is able to create a customized building plan for clients building that
incorporates a building management system. By integrating intelligent technology to manage the
building, client will receive the benefits of maximum efficiency, lowered costs and less waste under
real time data surveillance and retrieval.
Today Green Sdn. Bhd. has a total number of 25 full time staff in offices and over 100
employees on the site. Our company is located at Petaling Jaya and its operations extend throughout
the state of Selangor. We work hard to provide our clients with a vision of their completed project by
utilizing modern technology, and we work in a timely manner so their vision becomes a reality in the
shortest amount of time. We will also work hard with our team of contractors to deliver the most
pleasurable remodelling, renovating, and building experience. If clients are planning to build a new
structure or are contemplating renovating an existing one, our experienced and knowledgeable team
of technicians can provide an energy-efficient, cost effective green building solution for them. Quality
and commitment is our emphasis in order to turn our clients vision into reality, promote competitive
pricing and strengthen our turnkey capabilities.

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We strive to serve our clients via the concept of a one stop shop covering:
Architectural, Engineering and Landscape Design
Interior and Exterior Construction
Project, facility and asset management
Green Products and Services
Indoor air quality and indoor environmental quality assessments.

SERVICES

Superior craftsmanship, and attention to deal is

Residential Construction synonymous to our company name.

Our team is made up of a highly-skilled team to

meet the building needs of every project

Commercial Construction

We offer comprehensive remodelling services to

help fully customize a home or business.
Additions & Remodelling

We offer a full range of construction services that

surpass other general contractors.
Custom construction

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 A COMBINATION OF QUALITY & EXCELLENCE
OUR EXPERIENCE
Our experienced
professionals are the best in
their fields, and they provide
their expertise, commitment,
knowledge, creativity and
diligent personal attention to
each and every client.
PLANS & PERMITS
We offers a complete team of
professionals that will
completely carry out clients
project from A to Z. Clients
only need to tell us what is
the next project or concern
and we will take completely
care of it.
DESIGN IDEAS
To reduce the amount of
energy consumption, by
building energy efficient
homes and businesses for
people using the latest
technology available and the
highest quality control
standard.
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 1.2 Vision & Mission Statement

Vision Leading a world class eco living

We strive to be a leading provider of creating a world class

eco living in all our developments and high quality
construction and interior decoration solutions to a wide
range of clients in the local and international markets
through integrated and comprehensive one-on-one service.
To provide an environment that promotes personal growth
and self-pride. Ultimately, to differentiate ourselves as the
builder of choice to those seeking eco, quality, personal
service and value.

Mission

To create energy-efficient and environmentally friendly homes by

maintaining the highest level of integrity, innovation and foresight.
To maintain leadership in this critical field through our passion and
commitment.
To provide builder services that surpass our clients expectation by
selective use of responsible subcontractors and approaching the
building process with honesty and integrity.
To build and maintain long-lasting relationships with project
stakeholders through enduring case and services, and through the
operation of a sound and successful business
Being a caring and responsible organisation which actively contributes
back to society.
We work with those who believe that uniqueness, durability and
sustainability are essential elements in our community, now and for the
generations who come after us.

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 1.3 Core Values

INTEGRITY INNOVATION QUALITY

We act with professionalism We believe in continuous We are passionate about
in everything we do and with improvements, always excellence and doing our
everyone we deal with, exploring new ideas and work right in the first time.
always delivering on our promoting creative thinking.
promise.

SAFETY & HEALTH TEAMWORK CUSTOMER FOCUS

We make the well-being of
our people our top priority
everywhere we work by
having an environment that
lives and breathes safety.
We work, collaborate and
succeed in unity, believing
and trusting each other in
pursuing our shared goals
We place our customers at
the heart of everything we
do, constantly delivering at
the right time with high
quality and great attitude.

PEOPLE RESPECT TRANSPARENCY

We create exciting We work internally and Our actions must match our
opportunities for our externally in a collaborative words. Each day we strive to
employees, clients and environment based on trust, earn our reputation rather
communities by growing joint commitment and than simply manage it.
intelligently, and providing respect.
collaborative and creative
environments.

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 1.4 Goals

Long Term Goals

Receive at least 90 percent positive customer feedback regarding the services we provided
within 10 years.
Develop a reputation of top construction quality and productivity to levels comparable with
those in developed countries in year 2027.
To dominate the green construction market in Malaysia and global construction industry by
year 2027.
To be one of the top competitive company in the construction industry with a high growth
property development segment and a stable base of income within 10 years.

Mid Term Goals

Listed in main market of Bursa Malaysia (Malaysian Stock Exchange) by year 2022
Build an extensive portfolio of Green and high-performance buildings and certified under
LEED, GBI, Green Mark, GreenRE and My CREST certification bodies by year 2022.
Expanding the company to several states or internationally and having a net worth triple that
of liabilities.
Increase market share by 5% in construction industry by 2022.
Decreasing employee turnover by 10 percent in the 2019 by improving employee relation

Short Term Goals

Achieve of our brand-awareness level of 10 percent of all consumers or business in the field of
construction industry in the next 6 months.
Deliver and promote sustainable and energy efficient solutions that embrace innovation, quality
and value.
Improve employee skills by conducting a training program in the next 12 months.
Design a new advertising campaign that highlights the unique points about our company.
Develop long term partnerships with customers, suppliers and sub-contractors.
Increase profit margin by reducing operating costs by 10 percent and increase sales volume by
20 percent in 12 months.

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1.0 Organizational Design
2.1 Organizational Chart

Board of
Directors

Head of Financial Head of Human Head of Operation Head of Sale and

Department Resources Department Marketing
(Accountant) Department (Project Manager) Department

Accountant Clerk Human Resource Project Engineer

Quantity Surveyor

Site supervisor

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 2.2 Organizational Culture
We have developed some organization culture to achieve Green Sdn. Bhd.s organization goals.
Organizational culture has a strong impact on organization and management, which emerges from its
nature and its content.

Our company focus on environment of working spaces. Thus, the employees will work
effectively which leads to higher productivity. Green Sdn. Bhd. created a unique work environment
that attracts, motivates, and retains the best players in the field.For example, we provide outdoor
seating for sunshine brainstorming. Our company provide for employees to socialize during non-
working hours. This physical setting encourages our employees to make decisions through discussions,
and it is therefore vital for them to be open to ideas.

Besides, we also focus the relationship between employees. Hence, our company will be having
weekly sport night, annual dinner, lunch/dinner party and other activities. We believe that through this
approach, the communication barrier between department members can be lowered, and thus
increasing work productivity. Furthermore, through these activities, our employees, especially
newcomers, will get to know their colleagues better, indirectly enhancing their working experience.

In addition, we make teamwork as one of our core company values.Teamwork is a best way to
increase work productivity.The best teams include members with a variety of strengths and skills. For
example, if the team is highly technical, it might benefit if it includes a member who is less technically
proficient but is skilled at project management. To achieve this, we will give incentives based on group
achievements instead of the traditional individual achievement. This way, every working team will
constantly check on one another to make sure everyone is one the same page.

Motivation is very important in the success of every oorganisation. Motivated members of an

oorganisation are likely to be persistent, creative and productive. For instance, initially an employee
may be satisfied and motivated by the monetary compensation he/she receives.For example, providing
incentives like an extra paid day off, a pair of flight tickets, cafe vouchers and others.

In conclusion, ccompany culture is important to employees, because workers are more likely to
enjoy their time in the workplace when they fit in with the company culture.Therefore,workers who fit
in with the company culture are likely to not only be happier, but more productive.

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 2.3 Job Responsibility

BOARD OF DIRECTORS
Top Management

Responsible to provide direction for the organization. The board has a strategic function in providing
the vision, mission and goals of the organization. We are able to guide and set the pace for its current
operations and future development. Key strategic actions should be plan by us to help company to
achieve the goals. For example, we do research on the property opportunities and need to ensure that
we best use for the land.

The board of directors is appointed to act on behalf of the shareholders to run the day to day
affairs of the business. The board are directly accountable to the shareholders and each year the
company will hold an annual general meeting at which the directors must provide a report to
shareholders on the performance of the company, what its future plans and strategies are and also
submit themselves for re-election to the board. Therefore, the board of directors need to review and
evaluate present and future opportunities, threats and risks in the external environment and current and
future strengths, weaknesses and risks relating to the company.

In a nutshell, we, as the top managers spend most of our time planning and leading the
organization . We need to develop more conceptual skills than technical skills. Understand how
competition, world economies, politics, and social trends that will affect the organizational
effectiveness.

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GENERAL MANAGER
Middle Management

Responsible for setting objectives that are consistent with top managements goals and translating them
into specific goals and plans for the first-line managers to implement. Our general manager assign the
tasks that need to be done and groups them into different department. He also need to set deadlines on
the implement tasks to make sure every things is on schedule.

The general manager also gather information to measure the performance of employees and
compare to pre-establish standard. They also need to develop some strategic action to reach the pre-
establish standard. He takes responsible for requesting resources from top manager and allocating
resources to first-line manager. Besides, problem-solving skills and decision-making abilities are
required by a middle manager. Middle manager must have superior communication and listening skills
to reap optimum productivity results from employees and make sure every department are coordinating
well.

As a general manager of our company, conceptual skills and human skills are equally important
in order to be able to see the organization as a whole and know how to affect and leads other
departments as well.

FIRST LINE MANAGER

They assign tasks, manage work flow, monitor the quality of work, deal with employee problems, and
keep the middle managers informed of problems and successes at ground level in the company. They
need to have the right technical skills to do their job properly, however human skills are also needed
by these managers to lead their employees.

First-line managers need to ensure their department can complete works on schedule.
Therefore, they need to assign tasks properly and follow up the work progress.Regular scheduled one-
to-one meetings with each of your staff are recommended to discuss activities, priorities, progress and
problems. The manager should ensure value for money by managing and monitoring budgets and
making the best use of resources

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HEAD OF FINANCIAL DEPARTMENT (Accountant)

Maintains customer confidence and protects operations by keeping financial information

confidential.
Prepares asset, liability, and capital account entries by compiling and analyzing account
information.
Summarizes current financial status by collecting information; preparing balance sheet, profit
and loss statement, and other reports.
Maintains accounting controls by preparing and recommending policies and procedures.
Secures financial information by completing data base backups.
Report to management regarding the finances of establishment.

ACOUNTANT CLERK

Providing accounting and clerical assistance to the accounting department

Preparing bank deposits, general ledger postings and statements
Maintains accounting databases by entering data into the computer; processing backups.
Verifies financial reports by running performance analysis software program.

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HEAD OF HUMAN RESOURCE DEPARTMENT

Maintains the work structure by updating job requirements and job descriptions for all
positions.
Maintains organization staff by establishing a recruiting, testing, and interviewing program;
counselling managers on candidate selection; conducting and analysing exit interviews;
recommending changes.
Prepares employees for assignments by establishing and conducting orientation and training
programs
Obtain work permit and medical insurance of labour
Ensure sufficient manpower of the organization

HUMAN RESOURCE

Assist in projects, such as; HR events, benefits open enrolment, employee communications and
company-wide meetings.
Answer employee questions regarding forms and procedures, and refer to specialist as needed.
Gather, organize and file paperwork for employees records.
Assist with general human resources clerical duties, such as creating personnel files and
processing applications.
Maintaining computer system by updating and entering data

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 HEAD OF OPERATION DEPARTMENT (Project Manager)

Manage the day-to-day working, utilization, implementation and technical consultants engaged
on client assignments. From ensuring the correct material turns up before a job, to explaining
the work ethics and activities to colleagues.

Plan the delivery of the project at hand.

Report progress on projects by suitable media to sector management, maintain and update
project reporting, checkpoints and financial reporting to a high standard.

Plan and arrange visits to existing and new potential clients, ensure every client receives
enough support and establish unbreakable relationship

Develop contacts with senior staff, directors, and other influential staff within each account
during the implementation phase.

Co-ordinate required support levels and training.

Produce reports on each project at agreed intervals, and whenever substantive actions are
required.

QUANTITY SURVEYOR

Advising on the potential of a site and working out what a client can afford to build, often
termed feasibility.
Study Architects and the engineers building plans
Presenting detailed information on the cost of particular elements of work on a periodic basis
to enable payment for those works carried out to date. This process is known as valuations.
Organising the division of a project into its component work packages, then awarding these
work packages to smaller, more specialised construction companies (known as subcontractors)
and, in that process, finding out who offers the best deal.
Dealing with contractual and legal matters.
Managing costs to make sure that the initial budget isnt exceeded.
Arranging staff payments and, at the end of a job, settling the final accounts.
Acting as financial advisors and monitoring progress for the client.

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PROJECT ENGINEER

Collaborate with the Senior Engineers to create more efficient methods and maintain
profitability
Develop the specifications for all equipment that is required for each project
Create the framework used to develop and monitor project metrics and manage the collection
of project data
Formulate realistic parameters for each project, including design elements and implementation
procedures
Establish the methods by which all field tests are administered and develop various ways to
monitor the quality of those tests

SITE SUPERVISOR

Assessing various safety hazards, and determining the likelihood of an accident occurring.
Coach, help or guide worker knows how to work safely and without risk to their health, and
have absolute understanding of the organizations rules
Supervise construction projects to make sure they meet technical specifications
Ensure that construction projects are completed within planned cost and time
Keep accurate records of material and labour costs incurred in the construction process
Ensure the smooth day to day operation of work activities at the construction site

HEAD OF SALES AND MARKETING DEPARTMENT

Setting sale goals

Develop brochures, website pages, catalogue and other advertisement materials
Conducting campaign management for marketing initiatives.
Conducting customer and market research
Overseeing outside vendors and agencies

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2.0 SWOT Analysis
Strength
1. Capital stock
2. Reputation for innovation
3. Strong leading team
4. Strategic location
5. Expertise in software
application
Opportunities
1. Trade liberalisation and
globalisation
2. ASEAN market
3.Renewable energy project
4. Government-funded kick-start
projects
5. Increase number of large
complex transportation project
Weakness
1. Over dependence on
domestic market
2. Traffic congestion
3. Limited global presence
4. Weak marketing department
5. Huge amount of investment
on projects
6. Lack of diversification of
client based
Threats
1. Trade Liberalisation
2. New entrants
3. Growing competition of need
of green certified building
developer
4. Drop in value of currency
5. Growing prices of land,
resources and labour
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STRENGTH

1. Capital stock: We had established and maintained a strong capital base.

2. Reputation for innovation: Innovation as one of the core values of our organization, has been
a leading bench mark for achievement as we embrace changes.
3. Strong leading team: Our team is equipped with expertise members that understand their roles
respectively and the importance of team communication and coordination. Everyone has their
own strength and weakness and uses their knowledge and skills to improve together, for the
benefit of self-improvement and he organization. They are able to inspire and motivate its team
to fulfil organizational goals and target sets.
4. Strategic location: Located in Petaling Jaya city, it is strategically placed whereby nearby
essential amenities all are provided (Public transportation, shopping malls, offices and housing)
5. Expertise in software application: Team has experience operating and utilizing the benefits
of BIM and AutoCad in our projects. Training rooms are prepared for BIM and AutoCad
application

WEAKNESS

1. Over dependence on domestic market: A glance through projects completed, Green Sdn.
Bhd. is considered a very much local company, focusing mainly in the domestic market,
particularly in West Malaysia. Such over-dependence on West Malaysia market might lead to
a decline of turnover and profits during financial crisis time. The local construction market has
been more competitive and to survive and harvest growth, Green Sdn. Bhd. must venture out
of domestic market.
2. Traffic congestion: While situated in Petaling Jaya brings an advantage for ease of
transportation and services, traffic congestion issue had somehow brings out the downside of
being amidst a hectic city.
3. Limited global presence as compared to global competitors: As Green Sdn. Bhd. is a
local, newly established developer organization, we have very limited international exposure
as to international experiences, global networking and tie-ups with global contractors. With the
globalization in construction industry, such prerequisites are global entrant qualifications, a
lack in this will put us at a competitive disadvantage

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 4. Weak marketing department: The newly formed marketing department faces challenges in
establishing reputation through the media. Staffs are not tech-savvy as advertisement in any
form of organization can be seen lacking in effect.
5. Huge amount of investment on projects: While it is an advantage that constant projects are
coming into the organization, cash flow issue would be a concern
6. Lack of diversification of client based: Being a green-oriented developer attracts group of
consumers that invest in green projects but might not meet the needs of other groups of clients.
It might prohibits the reach towards other categories of interested buyers, minimizing revenues
and opportunities.

OPPORTUNITIES

1. Trade liberalisation and globalisation: Trade liberalisation leads to globalization. In

reference to the general Agreement on Trade and Services (GATS), the international
construction services has posed a vast opportunities to aspiring local contractors who wish to
venture to the global market.
2. ASEAN market: Through liberalization of trade in the ASEAN Free Trade Area (AFTA), the
elimination of intra-regional tariffs and the elimination of non-tariff barriers will push the
opportunity of expansion in the industry towards the world market. For the construction
industry, common effective Preferential Tariff Scheme (EPF) has reduced selected building
materials, a tariff reduction from 20% to 0.5%.
3. Renewable energy project: With globalization comes the detrimental issue; waste. Waste in
energy or renewable resources is a global focused issue and being expertise in renewable
energy projects, we have the skills and capability needed to develop sustainable projects for
all.
4. Government-funded kick-start projects: Among the measures in the attempt of the National
Economic Action Council (NEAC) in examination of methods for economy recovery, a
recommendation of continual government investment in the civil works and infrastructure
provides an opportunity to grab more construction projects.
5. Increase number of large complex transportation project: Transportation amenities boost
chances of commuting, leading to connecting people from various regions. This enhance
projects as it increases chances of reachability to people from everywhere.

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THREATS

1. Trade Liberalisation: Trade liberalisation can be an opportunity and threat. Local

construction firms are more competitive with the entry of foreign construction firms consisting
of global or internationally recognized corporations. Venturing into our local market will bring
disadvantage to us as they might attract market away with their effective management system,
innovative technology and financial capability.
2. New entrants: Construction industry has been contributed an average of 5% to the Gross
Domestic Product (GDP), in turn increasing the number of players in the market. Outsourcing,
a practise in the construction sector known as sub-contracting also contributed to the expansion
of the industry making the barrier of entry into the contracting business significantly lower.
3. Growing competition of need of green certified building developer: As green consciousness
expand, the competition also increases. With more green developers emerging in the business,
we as a newly established company is more at a disadvantage for we start much slower than
others.
4. Drop in value of currency: As economy is not at its best now, the drop in currency value
affects the market and loses potential buyers.
5. Growing prices of land, resources and labour: The increment in prices of land leads to an
increment of pricing for property. This eventually leads to a decrease in profit. Prices for
resources and labour which are substantially increasing is also a concern.

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3.0 Competitive Advantage

Porters Forces Model is an outside looking in business unit strategy tool used to analyse the
attractiveness or value of an industry structure. Through the identification of 5 fundamental forces,
organizations often refer to this model to structure their value analysis and competitive advantage.

Entry of Threat of
competitors substitutes

Rivalry
Bargaining
among
power of
existing
suppliers
players

Bargaining
power of
buyers

Figure: 5 fundamental forces from Porters Forces Model

Bargaining power of suppliers

Suppliers of building materials have been strategic and tactical to building contractors. They have a
strategic influence towards the success or failure and the bottom line of any construction projects.
Suppliers power is weak as Green Sdn. Bhd. has its own connection of secured suppliers built from
the cooperation with the founders from previous working experience as well as good credit standing
with the suppliers. With the main materials for construction such as steel bars, formwork and concrete
from suppliers secured, Green Sdn. Bhd. possessed a greater competitive advantage as we have an
established network of suppliers. Green Sdn. Bhd.s suppliers are under control and we do not depend
on other suppliers and hence, material price is more stable, not fluctuating from suppliers since
bargaining power of suppliers are low, forming less threat to forward integration.

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 Threats of substitute products

Such threats arise from the rapid development of Small Office Home Office (SOHO), Small Office
Flexible Office (SOFO) as well as Small Office Versatile Office (SOVO) in the industry. These
property trend has been growing albeit not that favourable to Malaysian, mainly due to the application
of commercial rates on such property on the housing loan interest rate, utilities and maintenance.
Therefore, this threats possess little harm to us. Green Sdn. Bhd. has been venturing into various
developments ranging from low to high rise residential, commercial units and even into the market of
SOHO property. Our diversification in different property type puts us at a competitive advantage to
others and at the same time minimizes the threat of substitute.

Rivalry among competitors

The competition among existing firms would be fierce and high. Not only that many established
property firms are among the big players in this industry, but also the reputation each firms already
hold. However, GREEN Sdn. Bhd., being a green developer has lower exit barriers compared to other
competitors in the construction industry. Our diverse investment in the green field puts us at
competitive advantage over many other renowned firms.

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4.0 Sustainability
Sustainability Purpose:
Contribute to a better society, minimize environmental harm, and deliver sustainable development

ECONOMIC

ENVIRONMENTAL SOCIAL

In terms of sustainability, our sustainability approach and performance is evaluated based on

Economic, Environmental and Social consideration.

Economic Initiatives: Green Projects

Green Standard Projects

Development projects strived to reach standards set by Green Building Index and Leadership in Energy
and Environmental Design (LEED). Our first We-Residence is an eco-friendly and energy efficient
residence, using environmentally responsible building materials in construction and decoration of
condo units. This includes use of low volatile organic plants, carbon monoxide sensors within car parks
and windows designed to minimize heat concentration. These eco-friendly appliances make a positive
impact on the environment and the reduction in energy usage will attract residents whom want to save
money on utility bills in long term.

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 Environmental Initiatives: Green Awareness

Promoting environmental education.

Green Sdn. Bhd. aims to foster environmental awareness among its employees through the conducting
of basic environmental training. Training could improve understanding and awareness on
environmental laws and regulations and construction chemical substances

Rainwater harvesting
Rainwater harvesting technologies has also been incorporated in our coming projects such as Greenery.

Green Research & Development

Collaborations with ecologist to understand the impact of construction on the biodiversity and
environment as we attempt to leave a positive impact on the ecosystem around our developments.
Increase use of sustainable building materials that promotes conservation of natural resources.

Social Initiatives: Connect

Green Image
To ensure our branding is consistent with our vision and mission statements and value of Green Sdn.
Bhd. Marketing ideas and concept to enhance Green Sdn. Bhd.s image through implementation of
awareness campaign, fund-raising and sharing sessions.

Women
To appreciate women effort and contribution to the evolvement of organization. To further launch
sharing session and engagement workshop in conjunction with the International Womens Day on 8
March every year.

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5.0 Management Trainee Recruitment
As part of the development plan, we wishes to hire three different management trainees, which are
project manager, accountant and human resource manager into our company. Several selection criteria
will be covered and three interview activities will be carried out during the selection process to test if
the candidates fit in the criteria we have set.

6.1 Selection Criteria

Possess Ethical Behaviour and comply with ethical standards

Candidate himself or herself should be an integrity person who complies with the ethical standards
being set by our company, and thus having the ability of interacting with external stakeholders in terms
of ethical considerations in order to keep the corporation on the right path. Having the potential of
becoming a successful manager, candidate should be able to monitor and to help employees to navigate
ethical dilemmas and solving conflict situations, making himself available as a resource to counsel and
assist employees who face ethical dilemmas or who suspect an ethical breach.
Ethical behaviour on the part of the employees will guide individuals and the company to act in an
honest and trustworthy manner in all interactions. Acting in ethical manner all the times also
encourages an employee to make the right decisions for the company, not only the individual.

Presence of educational qualification

Candidates must have Bachelors degree of ALL disciplines from an accredited university with a
minimum of CGPA 3.3 or equivalent. Major in Construction Management/ Property Valuation/ Real
Estate/ Business Administration.
Candidates must possess relevant knowledge and skills in construction field in order to understand and
perform well within the job scopes in our company.

Ability to apply academic knowledge and concepts to practical situations

Apart from possessing academic knowledge, practical knowledge is important for candidates to
understand how things actually work. Candidates should be able to apply theoretical knowledge into
practical actions in different situations to adapt the rapid changes in working life, society as well as
information technology.

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Proficient in spoken and written English and Bahasa Malaysia

Ability of communicating and writing fluently in English and Bahasa Malaysia is required. English,
as a global language nowadays, normally served as the first used and spoken language in most
companies. This makes the majority of documents and communications are in English, whereas Bahasa
Malaysia will be essential in handling government documents and projects.

Proven experience using information and technology

As part of our organizations culture, ability in using information and technology is required.
Candidates should have relevant background or knowledge in software applications to conduct their
job scopes effectively.

Able to operate effectively in a team

To be a successful team leader while working in groups, good verbal and nonverbal communication
skills are required. Candidates should be good in conflict management to negotiate with team members
to settle disputes, thus develop a healthy and efficient working group. He or she should also be a
respectful person towards employees ideas and feeling, establish an openness interaction between
team leader and teammates.
Teamwork is required for construction industry, candidates should have the sense of teamwork spirit
in the entire way of achieving our companys goal, and be able to contribute positively to team
operations as well as working relationships.

Demonstrates leadership in providing development opportunities and training for staff

Candidates should be able to allocate and monitor resources efficiently, monitors, controls and
evaluates work against objectives and timeframes, contributes to the development of policy initiatives
to provide development opportunities to our company. In order to enhance the performance of
employees, one should deal with ineffective performance and professionally motivates as well as
mentors the staff to improve their performance.

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 6.2 Interview Activities
Activity 1: Face-to-Face Interview
Face-to-face interview is a data collection method when the interviewer directly communicates with
the respondent in accordance with the prepared questionnaire. Our company decided to conduct face-
to-face interview to ensure the quality of the obtained data, as it allows for more in-depth data
collection and comprehensive understanding. Besides that, body language and facial expressions of
applicants will also be more clearly identified and understood.
The face-to-face interviews that we conduct to management trainee will focus on the applicant's
personality, ability to lead groups, delegate tasks, and perform other management duties.
Although there are some specific answers that are expected to be given for the questions being asked
in the interview, candidates will be more graded by their instant response.

Personal Questions

Brief us about yourself.

To start the interview with the candidate's introduction. This question will allow us to have a rough
impression on the candidates personalities, education, qualifications, interests and work experience,
if any.
Tell us about one thing that motivates you.
We would like to know the one factor that keeps the candidates motivated to perform better. It reflects
candidates ability to handle new challenges in this working life with rapid changes to have the best
performance.
What are the three things that you would like to change about yourself?
This is a disguised question that asks the candidates about their weaknesses. We can evaluate them
through the weaknesses they have and what is the way they would like to improve them.

Maturity and Judgement

Why do you want this job?

We would like to know the enthusiastic and passionate of the candidates about the work. It also reflects
the factor driving the candidates to get the position in our company.
What have you learned from mistakes you've made in the past?
One of the grading criteria is if the candidate cannot think of a mistake they had made, they will not
look credible. Mistakes they had learnt will reflect their ability to manage people, projects, and teams,
as well as delegate and manage time to become a better manager.

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Responsibility
Why should we hire you?
This question allows the candidates to showcase what makes them unique. It reflects the insight that
their competitors likely lack and shows how passionate they are about the job and our company.
What challenges are you looking for in this role?
This question allows to reflect the candidates problem-solving skills and how they evaluate different
options. We are able to focus on how their skills and experience can help them handle unexpected
problems and still deliver results.

Self - Development

Describe an incident where you had to disagree with your manager or team leader.
This will emphasize the reasons the candidates come out with the disagreement and their approach
towards the issue, and reflects whether he or she will be able to make contribution on finding a solution
when problems happen.
What is your greatest accomplishment?
This question showcases the candidates proud moments. They can be graded through how the way
they discuss their glorious achievements. Interviewer may be able to figure out what is the potential
accomplishment they may have to guide our company on the right path.

Upon the completion of interviewing activity, selection of candidates will be conducted by HRM level
to find the person who best suits our vacant position.

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Activity 2: Role Play
Candidates play the role of a new manager in different scenarios being set. This can be used to measure
how they can stay calm under pressure, build rapport, and emphasize accountability. This activity
provides behaviourally anchored rating scales used to measure the candidates stress tolerance,
decision-making, leadership, communication and interpersonal skills.

Objectives of Role play as a selection technique:

It helps in developing a better understanding of the job to the candidates
It helps candidates in understanding how to handle a particular situation
It helps in determining the candidates understanding of the issue and decision making
It showcases the candidates interpersonal relationship
It helps in understanding the behavioural patterns of the candidates

Procedure:
Candidates will be given a briefing document that outlines the scenario and will be given 20-30 minutes
to prepare before the role play begins.

Scenario 1

(To test candidates human skills and ability of managing disruptive emotions)
Your department is facing some challenges. There is too much politics, back biting and arguments.
Recently there was an outburst from one of your team members.
Role play how you would handle these two situations by using E.Q.

Scenario 2

Your boss has just increased your workload and you have yet to finish your previous tasks.
Role play how are you going to inform your boss about this via two different scenarios: one without
using EQ and the other by using EQ.
At the end of the activity, candidates will be scored on their performance and that feedback will be
factored in to the cumulative results of the HRM centre.

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Activity 3: Group Discussion and Debate
Through group discussion and debate, interviewer will be able to evaluate candidates initiative,
teamwork, leadership, persuasiveness, communication and interpersonal skills and thus select a
candidate who best suits our selection criteria.

Procedure:
Several contentious issues will be set and we will form the candidates into groups of about 5 members
and assign their group position in the debate. One affirmative group and one negative group will attend
the debate for each time. Groups have 3 minutes of silent time to consider the topic. Each group
member has 3 minutes of uninterrupted time to discuss the topic. Then, members may react to the
comments that have been expressed. Marks will be given individually.

Topic 1: Should women work in construction industry?

An interesting topic to debate. Gender stereotype seems to be an old-fashioned question in the

construction industry, but it is still an argument nowadays. Is not allowing women working in
construction a mistake as there are many women out there who are perfect for the job? Or women are
too weak and tiny and not physically strong as men to work in construction field? It all depends on the
candidates perspective.

Topic 2: Does quality stands before cost while handling construction project?

As candidates come to our company are looking for management type position, time and cost factor
plays an important role and affects their everyday-working tasks. They will be the one who carry out
the construction project management. It is considered quite difficult to manage the cost of construction
project with completion of high quality, so normally one of the factors will tend to be more focused in
achieving projects objectives. There is always no right or wrong for this argument, as it all depends on
the overall expectation of the company towards the project. Extra credit will be given to the candidates
who give outstanding perspectives and elaborations.

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Topic 3: Is academic knowledge be more appreciated in construction field instead of practical knowledge?

On one side is theory and on the other side is the practical application of theory. Our society is divided
into castes based upon a supposed division between theoretical knowledge and practical skill.
Theoretical knowledge can often lead to a deeper understand of a concept through seeing it in context
of a greater whole and understanding the why behind it, whereas practical knowledge often lead
through the act of doing and personal experience. Is it the higher the education qualifications, the more
outstanding performance can be done, instead of possessing abundant practical knowledge? It all
depends on the candidates perspective.

Interviewer will then discuss with the participants their experience of this activity. Interviewer will
focus on how the candidates felt to argue against positions they were committed to. Participants will
be then asked to write a follow up reflection paper on the debate. Selection of candidates will be then
conducted by HRM level to find the person who best suits our vacant position.

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6.0 Information Technology (IT) and Information management skills (IM)
7.1 Information Technology

IT is stands for Information Technology. It refers to anything related to computing technology,

such as networking, hardware, software, the Internet, or the people that work with these technologies.
Many companies now have IT departments for managing the computers, networks, and other technical
areas of their businesses. IT jobs include computer programming, network administration, computer
engineering, Web development, technical support, and many other related occupations. Since we live
in the "information age," information technology has become a part of our everyday lives. That means
the term "IT," already highly overused, is here to stay.

Basically, the role of IT is to monitor process and circulate data to assist in managing, checking
and building determinations for the governing body. IT is a critical requirement for improving the way
to manage and run the organizations. Information technology (IT) has transformed the business way
in the construction technology. It is a revolution and an innovation agent that allows new and different
perspectives when operating a business model.

BIM or Building Information Modelling

All those year ago, there have not been agents of change within the building industry. They
have long been resigned to typical construction project problems, such as cost overruns, schedule
delays, and quality issues. Therefore, to enhance traceability of the progress of the particular big
project, Building information Modelling (BIM) can be used, BIM is one of the most promising
developments in the engineering, construction (EC) department. BIM is a process for creating and
managing information on a construction project across the project lifecycle. One of the key outputs of
this process is the digital description of every aspect of the built asset, drawing on information
assembled collaboratively and updated at key stages of a project. Creating a digital BIM enables those
who interact with the building to optimize their actions, resulting in a greater whole life value for the
asset. The firm that provides services to professionals is to save time and money. An accurate building
model benefits al members of the project team allows for a smoother and better planned construction
process that saves time and money and reduces the potential for errors and conflicts.

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Thus Green SDN BHD will use BIM in dealing with:
constructability analysis and cash detection
quantity take-off and cost estimating
Construction analysis and planning integration with cost and schedule control and other
management functions
Offsite fabrication
Verification, guidance, and tracking of construction activities
Handover and commissioning.

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Computer-Aided Design (CAD)

In order to replace the traditional method of designing by manual drafting. Green SDN BHD
decided to use an automated process which is CAD where it is much more efficient compared to the
manual drafting method. CAD or computer aided design and drafting (CADD is software that focuses
on the use of computer technology for designing work and also design documentation. According to
Groover and Zimmers (1983), "CAD can be defined as the use of computer systems to assisting the
creation, modification, analysis or optimization of a design."

CAD software, either 2D CAD or 3D CAD is suitable for designing team which involves architect,
structural engineer, mechanical and electrical engineer and etc. At all stages of construction process,
by using CAD, the designer team able to do the designing work faster hence increasing the productivity
of the employees of Green SDN BHD.

There are many benefits that Green SDN BHD can gain by using the software in company. Through
CAD, the designer can explore the concept design ideas at the pre-construction stage. Additionally,
CAD software was built up with visualization and animation a system which helps in visualizing the
final design concepts that is to be made by producing photo-realistic, static and moving images so that
the clients can review the final appearance of the building at the design stage. Not only that, the
designed drawings also can be saved at any stage and enables the designer to make any modifications
if it is required by the client or the structural engineer. Its simulation can be done to analyse and ratify
the performance of the design in the real world before it is constructed.

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 All of these benefits of CAD helps in improving the productivity of the employees of Green Sdn.
Bhd. since the designing work can be done much faster compared to the traditional method of drafting.
The time consumed for the project to complete also shorter because the highly complex drawings and
details required in the drawing can be done much faster with CAD during the design stage. As the
CAD software offer a great accuracy fewer errors can be found in the design and drafting. Ultimately,
better design will ease in manufacturing hence it also will minimize the wastages occurred due to faulty
design. With CAD software, our company can provide a better and standardized drawings easily. The
software enables our company to provide a better documentation of the design, fewer drawing errors,
and greater legibility.

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 7.1.1 Reasons Using Information Technology in Green Sdn. Bhd.

Information Technology and Management Storing and protecting

information
With the use of information technology, our company is able to protect our valuable records in an
electronic storage system. According to an article in Science Daily, information technology security
engineering systems protect your electronic information from being hacked or wiped out during a
technological disaster. Electronic security engineering means your valuable records will remain
untouchable.

Automated Process
In business, most workers are usually busy with lots of works to complete within certain duration,
so they must look for ways to do their works faster. Information technology improves our company's
efficiency by developing automated processes to take the burden off from our staff. In turn, our
employees are free to work on other things while the computer runs their reports, creates queries, tracks
projects and monitors financials.

Work Remotely

Information technology systems make our staffs more flexible in their work by allowing remote
access to the companys electronic network. Thus, the staff can choose their time to do work either at
home or somewhere else. This accessibility allows us to increase the productivity of the work assigned
to our staff because the assigned works will be pending even when we are not physically in the office.

Communication

Communication is very useful and vital in the business world as information technology provides
the useful assets to communicate faster and effectively. Through new technology such as email and
video-conferencing, communications will be improved within a business and also to external
customers. Communication between branches or even between countries will be improved.
Organisations use different software packages for a variety of tasks and activities.

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7.1.2 Software Examples in Green Sdn. Bhd.

Presentation
To communicate or
present information on
new products or market
research findings &
training purpose
Word
Processing
To create and type
business letters,
memos and reports.

Desktop Spreadsheets
Publishing To calculate financial
information such as
To create professional
sales figures, cash
newsletters, staff,
budgets and also to
magazines, books or
create bar charts and
other publications.
graphs from such data
to make evaluation.
Databases
To keep records of
employees such as their
address, date of birth and
medical information

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7.2 Information Management Skills
In this era of globalization, information includes not just electronic but also physical
information. The organizational structure must be capable of managing this information throughout
the information life cycle regardless of source of format for delivery through multiple channels that
may include cell phones and interfaces. Information management (IM) concerns a cycle of
organizational activity: the acquisition of information from one or more sources, the custodianship and
the distribution of that information to those who need it, and its
ultimate disposition through archiving or deletion. While Information management is defined as
collecting, organising, storing and exploiting information data, expertise and other knowledge assets
which are held within an organization network of organizations, ensuring that these assets remain
available for future use. Skilful data administration enhances hierarchical effectiveness and business
result by conveying quantifiable upper hands, for example, client intimacy, supplier optimization, risk
mitigation, information driven choice support and internal transparency.

Cloud Computing

Cloud computing or simply known as "The Cloud' is a type of computing that relies on sharing
computer resources instead of traditionally having local servers or personal devices to handle
delivering on demand computing resources. The cloud comprised of different services such as servers
storage and application that are delivered to and individual or an organization's computer via the
internet. The benefits of cloud computing to Green Sdn. Bhd. are that it greatly increases the
efficiency and speed of collaboration within the company. This is because we can now instantly share
any ongoing projects that multiple people collaborating on thus increasing the employee's productivity
drastically.

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 An example would be if there were ongoing overseas project our employee's station in the other
country could upload the ongoing progress of the project of to the cloud so that the relevant employee's
working on it could quickly be updated. As a result, this could reduce the amount of time needed to
complete the project and also provide our employee's with a more flexible work practice as an
employee can also continue their projects at home or anywhere else. Another reason is that it could
help reduce the need of an in house server to store all the company's data. This can help in reduce the
cost of maintaining a server or even eliminating the need of a server as all the data would be stored in
the clou. By paying small monthly subscription fees to a cloud storage service, we can eliminate the
cost of maintaining a server for the company likes Green Sdn. Bhd. using cloud storage, we can also
guarantee safety of our data as there is little to no chance of the cloud system shutting down breaking
down and losing all our data.

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Project Management Software

Project management software is a programming particularly intended to arrange, sort out, and
supervise task. It allows project managers (PMs), stakeholders and users to curb costs and oversee
spending plans, quality administration and documentation furthermore might be utilized as an
organizing framework Extend administration programming is additionally utilized for joint efforts and
correspondence between venture partners. In construction company, this program is a specific
application of Project Manager discipline for construction project types that include agricultural,
residential, commercial, institutional, industrial heavy civil and environmental. It specify objectives
and plans, maximize resource efficiency, implement various operations, and develop communication
and mechanisms, among others. For instance, construction projects are required to reach an objective
at a given schedule, spending plan and quality.
Green Sdn. Bhd. chooses to use Co-construction programme that are valuable in completing
construction projects. Co-construct is web-based and mobile construction project management
software designed with the construction needs of clients, builders, and design-build firms in mind. It
helps in making necessary change that the workers need to improve the company's project, while
keeping everyone in the loop. Co-construct makes coordination of schedules easy for both contractors
and clients. The calendar feature in the software allows our worker to stay on task and on time,
regardless of the construction phase we are currently in. Thus help the employees to remember every
single task that they have for smoother transactions. Besides, its communication features breaks ground
by allowing all parties to remain updated on all developments real time. We no longer have to juggle
communication using emails, text messages, and other means. Lastly, using Co-construction we don't
have to send tedious budget updates to our clients. It takes care of all the little details that are needed
to properly manage your budget. This software really boosts our competitive advantage.

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Balance Scorecard (BSC)

Balanced scorecard (BSC) is a strategic planning and management system tools that is used
extensively in business and industry, government, and non- profit organizations worldwide to align
business activities to the vision mission and strategies of the organization, improve internal and
external communications and monitor organization performance against strategic goals and objectives.
Green Sdn. Bhd. adopts a BSC framework which is the software automation. It is a web-based
balanced scorecard automation tool which is easy to use and allows our company to quickly view the
results from our balanced scorecard investment. It provides our company a real-time access to the data
that we need and transforms static performance measurement data and all the corporate data into
information and in knowledge and helps our corporate management in making a better decision.
Besides, it is an action planning and performance collaboration tool designed to help our company to
drive measurable improvement. Consequently, it helps our company to communicate performance
information internally to the employees and externally to other stakeholders.

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 7.2.1 Problems Faced in Information Management
There are several problems or difficulties that are pretty common when it comes to managing the
information efficiently, for instance:
a) Large number of disparate information management systems.
b) No clear strategic direction for the overall technology environment.
c) Little recognition and support of information management by senior management.
d) Internal politics impacting on the ability to coordinate activities enterprise-wide.

7.2.3 Reason to use information management skills:

a) To save time and money
Viewing the past works from other colleagues, this makes the task easier to do than redo it
again.
b) To monitor the companys progress
By keeping all the records, the management will be enable to figure out what are the areas that
benefits the company the most. Therefore, improvements can be carried out if necessary.
c) To improve efficiently and productivity
By categorising all the information, the employees will find it easy to refer when needed.
d) To reduce uncertainty or risk
By having all the information of a product or services like writing every single detail, this will
allow the employees to refer back whenever he or she needed it.

In conclusion in order to step up with our company's competitive advantages, we have to

depend on some external aids in order to manage our information in an orderly and less chaotic manner.
The use of Information Technology in our company are Building Information Modelling (BIM) and
Computer Aided Design (CAD).Whereas, Cloud Computing, Balanced Scorecard (BSC) and Project
Management Software are models of Information Management in Green Sdn. Bhd.

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7.0 References

1. Analysis of the company. (n.d.). Retrieved November 25, 2017, from

http://studentsrepo.um.edu.my/1987/6/BAB_4.pdf
Competitive Advantage of a Construction Company. (n.d.). Retrieved November 26, 2017, from
https://www.ukessays.com/essays/construction/assessing-the
competitive-advantage.php
EcoWorld Annual Report 2016. (n.d.). Retrieved November 25, 2017, from
http://ecoworld.my/wp-
content/themes/ecoworld.v4/downloads/annual_reports/AR2016.pdf
Porters Five Forces. (n.d.). Retrieved November 26, 2017, from
http://articles.bplans.co.uk/marketing-a-business/porter%E2%80%99s-five-
forces/328
S., Rapidbi, A. S., Says, D., Says, H. T., Says, S. G., Says, C. K..Says, E. (2016,
April 05). Porter's Five Forces a Competitor Analysis tool - Michael Porter.
Retrieved November 27, 2017, from https://rapidbi.com/porterfiveforces/

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