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ETR300
Prepared for:
MISS NURHIDAYAH KHALID
Prepared by:
NUR SYAHEERA YUNUS (2006251849)
NIK MUNIRAH NIK HASSAN (2006251266)
SARRA NADIRA SAIFUDDIN (2006252549)
SYAFIQ B ANTHONY NOEL MAGNESS (2006250172)
ABDUL AZIZ AZIZAM (2006250947)
DATE:
21st of October 2008
Agreement of Partnership
Partner is stated that this agreement was made between us partners in according
to the Partnership Act. This agreement is made to control the flow of our partne
rship and to act as the guide in running the operations of our organization unde
r the registration of Business ordinance 1966.
Terms and conditions of partnership
1. The agreement is for 5 years and will be reevaluate after it expired
2. If one of the partner dies, then the heir to the partner can stake a cla
im of the partner can stake a claim of the profit earned
3. Also be summoned to pay the losses suffered with the agreement of the ot
her partners.
4. If the partner plans to withdraw from the organization, a notice needs t
o be given a month before hand
5. the divisions of profit and the losses will be distributed according to
the capital contributed
6. All partners are responsible of their respective tasks to develop the or
ganization.
7. In case of loss, it is the partner s duty to share the losses, which inclu
des assets of organization and the partner s personal wealth.
8. This agreement can only be cancelled with the consent of the entire part
ner
9. This organizations assets cannot be used for the partners own sell inter
est
BUSINESS PLAN
TABLE OF CONTENTS
ITEMS PAGE NO
Executives Summary
Section 1: Introduction/Business Overview
Section 2: Purpose/Objectives
Section 3: Company Background
Section 4: Partners/Members Background
Section 5: Business Location
Section 6: Administration Plan
Section 7: Production / Operational Plan
Section 8: Marketing Plan
Section 9: Financial Plan
Section 10: Conclusion/ Justification
Appendices
8
9
11
12
14
18
20
27
46
58
73
74
EXECUTIVES SUMMARY
Tapai Sedap Sdn.Bhd is a form of partnership business. Our Company is famous for
food production. The product that is going to put on the market is Tapai, a fam
ous traditional food from the Malay culture. The name give for this product is Ta
pai Sedap . This product has a big potential and the target audience is large and
attractive. In this case, profit making from this business of tapai is good.
To ensure the success of our business, we will carefully research and execute ou
r business plan in the most powerful method ever. We are targeting specific segm
ents in the consumer and business market, taking advantage of opportunities desi
gnated by higher demand for affordable beauty product with newer and bolder appr
oach and ground-breaking product.
The business must be effective and the plan will bring out profit to our clients
as we will come out with various effective strategies. The marketing strategies
will be our guideline for our company to increase the sales and therefore to ga
in as much profit and besides giving a good services especially for our customer
.
This business plan is prepared by Tapai Sedap Sdn.Bhd to meet these objectives:
2.1 To provide an opportunity for entrepreneur to assess the business ventur
e
Objectively, critically and practically
2.2 To study and evaluate the feasibility of the business.
2.3 To convince venture capitalist, investors and bankers in order to raise
capital and obtain support for the venture.
2.4 To be used as a guideline for day-to-day management of the business.
2.5 To assist management in the distribution of business resources more effe
ctively.
? ACCOUNTING MANAGER
Full Name Nur Syaheera Yunus
IC Number 810529-10-5098
Address No 60, Jalan Selasih Saujana Utama, 47000 Melaka.
Correspondent address No 60, Jalan Selasih Saujana Utama, 47000 Melaka.
Tel. Number 012-9358422
Date of birth 29-05-1981
Sex Female
Marital status Married
Academic Qualification Degree in Accounting
Courses Attend Accounting,business management & skills
Current Job Executives in Tatsumi Shokai Sdn Bhd
Previous business experience Family business in Saujana Utama for 2 years
? MARKETING MANAGER
Full Name Nik Munirah Nik Hassan
IC Number 830829-56-5598
Address Pt 655 & 656, Jalan 15, Taman Kurnia Jaya, 76100 Durian Daun , Melaka.
Correspondent address Pt 655 & 656, Jalan 15, Taman Kurnia Jaya, 76100 Durian
Daun , Melaka.
Tel. Number 014-8189791
Date of birth 29-08-1983
Sex Female
Marital status Single
Academic Qualification Degree in Marketing
Courses Attend Advertising, marketing, communication skills
Current Job Head chef at Big Apple donut company in Tesco Kelantan
Previous business experience Family business restaurant for 2 years.
? OPERATING MANAGER
Full name Abdul Aziz Azizam
IC Number 830412-08-5417
Address No 77, Jalan Burung Belibis, Melaka Garden South, 75000 Melaka.
Correspondent address No 77, Jalan Burung Belibis, Melaka Garden South, 75000
Melaka.
Tel. Number 012-5901989
Date of birth 12-04-1983
Sex Male
Marital status Married
Academic Qualification Degree in Event Management
Courses Attend Event and Marketing management
Current Job Event Coordinator
Previous business experience Event planner at event management company for 3
years
5.1 Map
TOTAL
12 100
6.7 Administrative Budget
Items Fixed assets
Expenses
(RM) Monthly
Expenses
(RM) Other
Expenses
(RM)
Furniture and Fittings 12 100
- -
Renovation 20 000
Salaries - 8500 -
SOCSO - 170 -
EPF - 1105
Water/electric/
Telephone/gas/ - 2500 -
Registration - - 3000
Building insurance - - 1350
Rental - 2500 -
Rental Deposit - - 7500
Utilities Deposit - - 1000
Vehicle road tax and insurance 700
TOTAL 32 100 14 775 13 550
GRAND TOTAL 60 425
Labels
? Price
The price that we have decided is considered low after evaluation of all the fac
tors involved. Low in terms of that it is low compared to its competitors. Tapai
Sedap aims to create a new product that is not only affordable but also marketa
ble. Even though the price is low, the high quality remains.
We use cost based pricing because it is the simplest and most commonly used pric
ing strategy. Cost based pricing is used on the total cast of the product plus a
standard mark- up.
Price = Total Cost per Unit + Mark up
= RM 0.82 + (83% x RM 0.82)
= RM 0.82+ RM 0.68
=RM 1.50
PRODUCT
SIZE
PRICE PER UNIT
TAPAI SEDAP
25gram
RM 1.50
? Distribution Strategy
The form of the distribution channel that we use is from manufacturer to consume
r. It is also called as direct to consumer. It has no intermediary level and con
sists of a business selling directly to consumer.
? Place
Tapai Sedap Sdn.Bhd will manufacture its products and distribute it itself. We o
pened a small shop to sell the finished goods to the customers. We place it in o
ur own shop in Melaka mainly because of its heavy populations and the centre of
tourists where it will be relevant for the company to implement its future marke
ting strategy like the exposure of our product to tourist and to all the availab
le market.
? Promotion
Tapai Sedap Sdn.Bhd will ensure that its product is well received and promoted i
n the best ways possible under the range of the budget. Besides that, the employ
ee must be mentally and physically focused on producing a quality product and pl
easing the customer.
Among the steps that we are going to undertake are:
i. Advertise our product using hanging bunting which will be placed along t
he road at Ayer Keroh to let the customers aware of the existence of our product
.
ii. A wrapped-around method will be used through our company s van to advertis
e our product. It is an efficient way to promote our product because it travels
around the nation so the audience s attention could be tackled.
iii. Besides that, a collaboration of the T.V program Bersamamu in terms of spo
nsorship is going to take place in order to get a free publicity at Jom heboh! Ca
rnival , a carnival that fully operated by TV3.
iv. The product will also be advertised through the medium of radio broadcas
ting which be played daily for a period of times, in newspaper (once a week ever
y on Sunday) bridal (Pesona Pengantin) and women- interest (Nona) magazine. It i
s important to grab the audience attention during their leisure time. Research p
roves that auditory memory is more retainable than visual memory.
v. The product will also be custom made according to our consumer s requests
in order to be more marketable.
Magazine Advertisement
Newspaper Advertisement
Pamphlet
(front)
(inside)
Billboard
Bunting
Signboard
Business Card
front
back
1000
100
Signboard 2000
Promotion
1) Billboard
2) Pamphlet
3) Newspaper
4) Wrap-around van
5) Bunting
6) Radio ads
7) Magazine ads
8) Sponsor for Bersamamu
Program
9) Business Card
300
500
10 000
900
150
2340
1200
1500
500
Total 2000 1100 17 390
GRAND TOTAL 20 490
Ingredient
Amount required for 100 tapai
Amount required per/tapai
Amount required/month
Glutinous Rice 1 kilogram 0.01 kilogram 0.01kg/unitx15 000
= 150 kg
Yeast 2 pieces 0.02 pieces 0.02 piece/unit x
15 000 = 300 pieces
Flavour 0.025 liter 0.00025 liter 0.00025 l /unit x
15 000 = 3.75 liter
Water 10 liter 0.1 liter 0.1l / unit x 15 000
=1500 liter
0
0
8120.52
27 600
35 720.52
112 920
0
148 640.52
Cost of Goods Manufactured 2nd year (2010)
Raw Material Used:
Opening Stock( beginning of year)
Add: Purchase of raw material( for the year)
Raw material available
Less: closing stock (end of year)
Direct Material
Direct Labor
Prime Cost
Manufacturing Overheads
Work-in-process
Add: Work-in-process(1/1)
Less: work-in-process(31/12)
Cost of goods manufactured RM
236.52
8278.2
8514.7
255.44
0
0
RM
8770.14
27 600
36 370.14
112 920
0
149 290.14
0
0
RM
9215.98
27 600
36 815.98
112 920
0
149 735.98
? Calculation of Gross Profit (Manufacturing Entity)
Gross Profit (Manufacturing Entity) 1st year (2009)
RM RM
SALES 450 000
COST OF GOODS SOLD:
Opening stock for finished(1/1)
Add: Cost of goods manufactured
Goods available for sale
Less: Closing stock for finished goods(31/12)
GROSS PROFIT
0
148 640.52
148 640.52
236.52
148 404
301 596
Gross Profit (Manufacturing Entity) 2nd year (2010)
RM RM
SALES 630 000
COST OF GOODS SOLD:
Opening stock for finished goods(1/1)
Add: Cost of goods manufactured
Goods available for sale
Less: Closing stock for finished goods(31/12)
GROSS PROFIT
236.52
149 290.14
149 526.66
255.44
149 271.22
480 728.78
Gross Profit (Manufacturing Entity) 3rd year (2011)
RM RM
SALES 900 000
COST OF GOODS SOLD:
Opening stock for finished(1/1)
Add: Cost of goods manufactured
Goods available for sale
Less: Closing stock for finished goods(31/12)
GROSS PROFIT
255.44
149 735.98
149 991.42
268.430
149 722.99
750 277.01
9.6 Profit and Loss Pro-Forma Statement
1st year (2009)
RM RM
SALES 450 000
COST OF GOODS SOLD:
Opening stock for finished(1/1)
Add: Cost of goods manufactured
Goods available for sale
Less: Closing stock for finished goods(31/12)
GROSS PROFIT
LESS: OPERATING EXPENSES
Administrative Expenses
Marketing
Depreciation Charges
Total operating expenses
NET PROFIT BEFORE TAX
0
148 640.52
148 640.52
236.52
177 300
13 200
31 918.4
148 404
301 596
222 418.4
79 177.60
2nd year (2010)
RM RM
SALES 630 000
COST OF GOODS SOLD:
Opening stock for finished(1/1)
Add: Cost of goods manufactured
Goods available for sale
Less: Closing stock for finished goods(31/12)
GROSS PROFIT
LESS: OPERATING EXPENSES
Administrative Expenses
Marketing
Depreciation Charges
Total operating expenses
NET PROFIT BEFORE TAX
236.52
149 290.14
149 526.66
255.44
177 300
13 200
31 918.4
149 271.22
480 728.78
222 418.4
258 310.38
3rd year (2011)
RM RM
SALES 900 000
COST OF GOODS SOLD:
Opening stock for finished(1/1)
Add: Cost of goods manufactured
Goods available for sale
Less: Closing stock for finished goods(31/12)
GROSS PROFIT
LESS: OPERATING EXPENSES
Administrative Expenses
Marketing
Depreciation Charges
Total operating expenses
NET PROFIT BEFORE TAX
255.44
149 735.98
149 991.42
268.43
177 300
13 200
31 918.4
149 722.99
750 277.01
222 418.4
527 858.61
79 592
CURRENT ASSETS
Bank
Cash
Closing stock for raw materials
Closing stock for finished goods
109 938.56
380 674
236.52
236.52
491 085.60
OTHER ASSETS
Deposits
8500
8500
TOTAL ASSETS 579 177.6
EQUITY
Capital
Accumulated profit
300 000
79 177.60
CURRENT LIABILITIES
LONG-TERM LIABILITIES
Term loan
Hire purchase
200 000
-
TOTAL EQUITY AND LIABILITIES 579 177.60
79 592
CURRENT ASSETS
Bank
Cash
Closing stock for raw materials
Closing stock for finished goods
41 633.72
501 880.80
236.52
255.44
502 372.76
OTHER ASSETS
Deposits
8500
8500
TOTAL ASSETS 469 239.04
EQUITY
Capital
Accumulated profit
300 000
79 177.60
121 225.76
CURRENT LIABILITIES
LONG-TERM LIABILITIES
Term loan
Hire purchase
200 000
-
TOTAL EQUITY AND LIABILITIES 469 239.04
79 592
CURRENT ASSETS
Bank
Cash
Closing stock for raw materials
Closing stock for finished goods
53 829.24
514 044.41
255.44
268.43
514 568.28
OTHER ASSETS
Deposits
8500
8500
TOTAL ASSETS 469 239.04
EQUITY
Capital
Accumulated profit
300 000
79 177.60
CURRENT LIABILITIES
LONG-TERM LIABILITIES
Term loan
Hire purchase
200 000
-
TOTAL EQUITY AND LIABILITIES 469 239.04
Conclusion / Justification
The Tapai Sedap product is highly profitable and marketable. There are many reas
ons to support this statement. Firstly, the Tapai Sedap product has 13 interesti
ng flavors which in favor of the market audience. Apart from that, the tapai pro
duction is relatively old in Malaysia but not properly revolutionized. Tapai Sed
ap Sdn. Bhd. aims to be the pioneer to the business of tapai production on a lar
ge scale. The goal is possible because there are not many competitors to compete
with us. In the future, we hope the product will reach into further destination
outside Malaysia. The Tapai Sedap product clearly has what it takes to make our
company recognizable.