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QCF
Subject Examiners Report
QCF Level: 5
8: Outline and explain the benefits of becoming an This was addressed by questions 7 and 8 (with
employer of choice or an employer brand students being required to answer just one of
these). Students generally did well, clearly
understanding the concept of an employer of
choice and employer brand.
Question 1
(a) Discuss how organisations can benefit from people planning without experiencing any of its
disadvantages. Give an example of people planning from an organisation of your choice to support
your answer. (5 marks)
(b) Recommend how the Human Resources planning process can be evaluated. (8 marks)
(Total 13 marks)
Learning Outcome 1
The learner will: Understand the principles behind the design, implementation and review of people (human
resource) plans.
1. Mark scheme
(a) There are 5 marks available here, i.e. up to 2 marks for the one way outlines, up to 2 marks
for a sensible evaluation, and 1 mark for the inclusion of an example.
(b) There are 8 marks available here, markers should award up to 2 marks for every relevant,
appropriate recommendation made.
2. Model Answer
(a) Possible responses are indicated below:
*By planning for alternative scenarios
*By remaining flexible in the course of implementing any given people plan
*By encouraging employability among employees so they can be ready for any anticipated
change
*By maximising the use of technological applications.
Example: these can be taken from the candidates own organisation or from well-known
exemplars as Shell, BP, the BBC, local government and BA.
This question was not answered well. Students did not seem to understand the specific question which was asking
about people planning without experiencing the disadvantages. So, most students wrote generally about people
planning. A good understanding of people planning will include a balance of understanding the benefits and the
disadvantages.
4. Recommendations
Read the question carefully and answer the specific question that has been asked. Do not see the key words and write generally
about them.
Examiners tips
Answer the specific question which has
been set.
Question 2
(a) Discuss the meaning of employee engagement for a large organisation. (3 marks)
(b) You are an HR manager in a large bank. Justify five actions your bank could take to create the high
level of employee engagement required for its business plan. (10 marks)
(Total 13 marks)
Learning Outcome 2
The learner will: Know how to identify and take account of all the relevant internal factors when designing
the people plan.
1. Mark scheme
(a) There are 3 marks available here. Responses should reflect the philosophical position
embraced in the definition from the CIPD that employee engagement is a combination of
commitment to the organisation and its values and a willingness to help out colleagues
(organisational citizenship)Engagement is something the employee has to offer it cannot
be required as part of the employment contract.
(b) There are 10 marks available here, 2 marks for each of the key actions being sought.
2. Model Answer
(a) Responses should reflect the philosophical position embraced in the definition from the
CIPD that employee engagement is a combination of commitment to the organisation and
its values and a willingness to help out colleagues (organisational
citizenship)Engagement is something the employee has to offer it cannot be required as
part of the employment contract.
(b) Any excessive emphasis on raising wages and supplying other forms of financial benefit
should receive minimal recognition, since pay alone is not a guarantee of engagement.
4. Recommendations
(a) Analyse the factors that may influence both the future supply and future demand for software
designers in the next five years. (6 marks)
(b) Discuss the actions that an organisation could take to manage an expected shortage of unskilled
factory workers in the next five years. (7 marks)
(Total 13 marks)
Learning Outcome 3
The learner will: Know how to identify and take account of all the relevant external factors when designing
the people plan.
1. Mark scheme
Mark scheme
(a)There are 6 marks available here i.e. 1-2 marks for each factor identified depending on the level of
detail supplied.
(b)There are 7 marks available here 1-2 marks for each action depending on the level of detail
supplied and whether the actions appear defensible and appropriate.
2. Model Answer
Mark scheme
4. Recommendations
Apply the material that you have learnt to the specific types of jobs or employees that are mentioned in the question.
Examiners tips
Apply the material you have learnt to the
specific context of the question.
Question 4
Examine the legal, ethical and business arguments in support of fair and open recruitment. Ilustrate your
answer with examples that are relevant to an organisation pursuing a transformational vision for employee
engagement. (13 marks)
Learning Outcome 4
The learner will: Understand the major approaches to people resourcing used by organisations in the
modern world.
1. Mark scheme
There are 13 marks available here, markers should award 1-2 marks for each valid point made up to
the limit of 13 marks depending on the level of detail and relevance.
2. Model Answer
The arguments may include:
*Anti-discriminatory law varies globally in application, however the key point is that such legislation
may cover the conduct of recruitment activity and must be adhered to avoid costly legal actions
and bad publicity
*Discrimination on the grounds of sex, age, race, disability, sexual orientation, religion or belief
would provide appropriate examples
*ethical P and D practice requires that all applicants and employees are treated consistently
*The business case may include consideration of a commitment to equal opportunities that makes
the organisation more attractive in the labour market.
*Raise the quality of line-engagement to ensure managers care about their employees, treating
them fairly
*Mobilise two-way open communication allowing employees to voice ideas as well as keeping
employees informed
*Demonstrate a commitment to employee well-being, take health and safety seriously
*Construct clear accessible HR policies and practices, with senior management commitment rto
appraisals, equal opportunities and family friendliness.
4. Recommendations
Whilst you are learning question what you are being taught. Ask why and be sure that you get a good answer to the question!
Examiners tips
Be inquisitive whilst you learn, and ask
why?
Question 5
You are the Human Resources manager for a medium-sized organisation that has until now operated in
only one country but which now plans to open 30 branches in a variety of overseas locations.The key
managers for these branches are expected to be found from within your existing workforce.
(a) Explain the recruitment and selection processes you would use for these key managerial
appointments. (6 marks)
(b) Justify two ways to evaluate these processes once the appointed managers are in place.
(6 marks)
(Total 12 marks)
Learning Outcome 5
The learner will: Understand what is involved in recruitment and selection, including all relevant ethical/legal
and professional aspects and methods for evaluating the effectiveness of recruitment and selection
systems.
1. Mark scheme
(a) There are 6 marks available here, markers should allocate 1 mark for each process correctly
identified and a further 1 mark for a credible explanation up to the mark limit.
(b) There are 6 marks available here, with up to 3 marks for each of the methods to be used
provided each is accompanied by a justification which is meaningful, accurate and has a
worthwhile explanation.
2. Model Answer
(a) The answer should be constructed around the policy of internal promotions and transfers,
so references to external recruitment are not permissible and be awarded a zero mark.
R and S processes might include:
*Recruitment: identify the competencies and capabilities which the overseas managers will
require
*Advertise the posts internally, inviting applications based on the answers to a number of
open-ended questions e.g. attitudes to overseas working, cultural differences
*Ensure that partners are involved in the process
*Selection: mixture of one to-one interviews, assessment centres, psychometric testing-
particularly on matters cultural
4. Recommendations
Make sure that you are answering the specific question that is set.
Examiners tips
Answer the question that is set.
Question 6
Evaluate four different methods of identifying candidates to fill an employment vacancy. Give an example of
a role for which each method would be appropriate. (12 marks)
Learning Outcome 6
The learner will: Understand the processes and activities which together comprise systematic, cost-
effective recruitment and selection.
1. Mark scheme
There are 12 marks available for this question; that is 2 marks for the evaluation of each of the four
different methods and a further 1 mark for each appropriate role identified.
2. Model Answer
Markers should exercise discretion when evaluating the quality of the coverage for the recruitment
activities, especially when judging the suitability of the kind of vacancy (role) for which the method
might be suitable.
Employment agencies
Advantage: Removes administration work from the organisations existing HR function
Disadvantage: Agency may be more interested in finding jobs for people than in finding
people for jobs
Suitable vacancy (role): Vacancies that are difficult to fill e.g. engineers
Unsolicited applications
Advantage: Low cost
Disadvantage: Limited opportunities to select talented people, unsolicited applications are
often from poor quality candidates
Suitable vacancy (role): Short term vacancies, can be used to test candidates
An employment service run by the government (e.g. JobCentre Plus in the UK)
Advantage Low cost, PR benefits as the employer is seen as responsible, socially committed
Disadvantage: Poor quality applicants
Suitable vacancy (role): Vacancies which are low-skilled, easily replaceable
E-recruitment
Advantage: Low cost, wider coverage
Disadvantage: Easily attracts large numbers of unsuitable applications
Suitable vacancy (role): If large numbers of temporary staff are required
Media advertising
Advantage: Covers a wide catchment area
Disadvantage: Cost is high and may not attract sufficient numbers of suitable applicants
Suitable vacancy (role): Higher-level positions e.g. managers and executives.
4. Recommendations
When you know a topic well write a thorough answer. This can earn valuable marks and help to balance out your weaker answers.
Examiners tips
Write full answers when you know the
topic well.
Question 7
(a) Explain the term employer brand and the advantages this might bring for your business.
(6 marks)
(b) Propose three actions your business could take to become a distinctive first-choice employer, without
any requirement for significant financial investment. (6 marks)
(Total 12 marks)
Learning Outcome 8
The learner will: Know how to create and apply an employer of choice or employer brand strategy and
process platform.
1. Mark scheme
(a) There are 6 marks available for this question:2 marks for the initial exposition about what it
means to be an employer brand, and 4 marks for the reasons as at why seeking employer
brand status could be an advantage.
(b) There are 6 marks for this question: 2 marks for each component of an action plan, not
involving wage/salary increases.
2. Model Answer
(b) *Choosing the time: creating a high level big idea vision values and a new structure
*Linking internal and external marketing
*Bringing the brand alive for employees.
4. Recommendations
When thinking about actions that could be taken in an organisation it might be useful to reflect on an organisation where you
have worked. Maybe an action was taken there that you could write about, or think about an action that you wish had been
taken!
Examiners tips
Use your own experiences of work to help
you answer the questions.
Question 8
Justify six actions for an organisation to become an employer of choice. (12 marks)
Learning Outcome 8
The Learner will: Know how to create and apply an employer of choice or employer brand strategy and
process platform.
1. Mark scheme
There are 12 marks available here, up to 2 marks should be awarded for each of the six actions
justified.
2. Model Answer
Likely actions might include:
*Promoting employee retention
*Construct clear, accessible HR policies and practices with senior management commitment
to appraisals, equal opportunities and family friendliness
*Demonstrate a commitment to employee well-being
*Focus on employee development, providing learning and development for current roles
*Create a culture of effective co-operation and team working, between individuals, groups,
functions, departments and trade unions
*Raising the quality of line engagement, producing managers who care about their
employees
*Mobilise two-way open communication allowing employees to voice ideas and suggestions
and also keeping employees informed
*Generating a harmonious working environment with minimal status differences and
hierarchical barriers
*Becoming an employer of choice and so being better able to compete for employees in a
tight labour market.
A short question, but one which elicited some good responses. Some students found it a challenge to identify six
actions, but on the whole there were some interesting and thoughtful responses here.
4. Recommendations
If a question asks for 6 ideas, think before you write. Are you sure that you are able to give 6 ideas? If not, it might be best to
choose a different question.
Examiners tips
When there is a choice of question check
you can fully answer the question before
you choose to address it.
Question 9
(a) Discuss three potential costs that could occur due to poor staff retention. (6 marks)
Learning Outcome 7
The learner will: Understand systematic and businesslike methods for encouraging employee retention and
managing employee departures (through voluntary turnover, retirement, redundancy or dismissal).
1. Mark scheme
(a) There are 6 marks available here, with up to 2 marks for each potential cost provided
depending on its relevance and level of detail.
(b) There are 6 marks available here, with up to 3 marks available for each of the two
methods depending on the relevance of the justification.
2. Model Answer
Separation interviews
Advantages
*Completed by the leaver alone and then returned by post may be anonymous
*The questionnaires usually have a multiple choice answer format and so responses are
readily recorded on a data base
Disadvantages
*Reluctance to reveal the real reasons for resigning
*Misleading impressions may be gained from responses
Attitude surveys
Advantages
*Questions can be asked about the current intentions or the future .The approach
enables employees to anticipate future turnover and its causes
*Provides a basis for the development of policies and practices that will deter employees
from leaving
Disadvantages
*Only effective if confidential
*Can be time consuming for the development of policies and practices
Exit interviews
Advantages
*Providing an understanding of the employees motivation for leaving
*Immediate information provided
Disadvantages
*The tendency for employees to develop an optimistic outlook after they have obtained a
new job and resigned
*Supervisors under taking exit interviews baulk at any implied criticism
Surveys of ex-employees
Advantages
*A more realistic response may be obtained than from exit/separation interviews
*Candour is encouraged if the survey is conducted by independent bodies
Disadvantages
*Ex-employees may be less likely to respond
*Can be costly if independent bodies are used to carry out the survey.
4. Recommendations
Be sure that you know how to analyse data, as well as how to interpret it.
Examiners tips
Ensure you can analyse data as well as
interpret it.
Question 10
(a) Discuss four principles that should govern your organisations handling of disciplinary situations.
(6 marks)
(b) Examine three principles that should govern your organisations dismissal procedures.
(6 marks)
(Total 12 marks)
Learning Outcome 7
The learner will: Understand systematic and businesslike methods for encouraging employee retention and
managing employee departures (through voluntary turnover, retirement, redundancy or dismissal).
1. Mark scheme
(a) There are 6 marks available here, markers should award 1-2 marks for each principle
identified and discussed, to a maximum of 6 marks. If any principle is identified but not
discussed, then the marks should not exceed 1 mark for each principle.
(b) There are 6 marks available here, i.e. 1-2 marks for every principle examined. If any principle
is outlined but not examined, then the maximum awarded for each principle should not
exceed 1 mark.
2. Model Answer
(a) Suggested responses are indicated below:
*Keep the proceedings neutral, impersonal and impartial
*Allow the accused to bring in a friend to supply support
*The purpose of discipline is to ensure that the offending employee returns to the fold, the
purpose is not to punish for the sake of it.
*Avoid taking precipitate actions
*Establish the evidence before jumping to conclusions
*principles of natural justice
4. Recommendations
Make sure that you understand the difference between a procedure, and then the actions used to put the procedure into action.
Examiners tips
Understand the difference between
procedures and actions.