SUMMER TRAINING REPORT

ON
DIGITAL MARKETING TREND IN INDIA

SUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENT FOR

THE AWARD OF DEGREE OF
MASTER OF BUSINESS ADMINISTRATION
TO
DR. A.P.J. ABDUL KALAM TECHNICAL UNIVERSITY, LUCKNOW
FOR THE SESSION
2017-18
SUBMITTED BY:
ZEENAT
ROLL NO. ...........................................
Under the Guidance of
Mr. ................................................
DESIGNATION
(COMPANYNAME)

Faculty of Management
JAHANGIRABAD EDUCATIONAL TRUST GROUP OF
INSTITUTIONS
(JETGI), Barabanki College Code-599
Affiliated to Dr. APJ Abdul Kalam Technical University (AKTU), Lucknow.
Jahangirabad Fort, Jahangirabad, Barabanki, Uttar Pradesh, India-225203
College Certificate
Company Certificate
 DECLERATION
I, Fazilat Hussain Mufti, hereby declare that the project report entitled Digital
Marketing Trend in India under the guidance Mr. ......................................
submitted in partial fulfillment of the requirement for the award of the degree
of Master of Business Administration from Jahangirabhad Educational Trust
Group of Institution (599) affiliated to Dr. A.P.J. Abdul Kalam Technical
University is my original Work - research study - carried out 1st and not
submitted for any other degree/ fellowship or other similar titles or prizes to
any other institute or university by any other person.

Zeenat

Roll No- .........................

 ACKNOWLEDGEMNT

I was delightful learning experience to be associated with Digital

Marketing Trend in India taught me many things which will be with me
throughout my life.
First of all I would like to thank my faculty for the help and guidance
rendered for the completion of the project.
It is beyond words to express my immense gratitude to my project guide.
Mr. ............................................... for the guidance and inspiration throughout this
work. I am also very much thankful to the employees fo marketing department for
their co-operation.

Last but not the least I thank my family members & friends for their
encouragement and support.

Zeenat

Roll No- ..................................

 TABLE OF CONTENT
Contents Page No.

Cover Page

Certificate by Mentor / Certified by Principal ii

Declaration iii

Acknowledgement iv

Preface v

Chapter Description

Chapter 1 Introduction to the Topic 1-12

Chapter 2 Review of Literature 13-36

Chapter 3 Objective of the study 37-38

Chapter 4 Research Methodology 39-43

Chapter 5 Data analysis and Interpretation 44-57

Chapter 6 Findings 58-60

Chapter 7 Conclusion 61-62

Chapter 8 Suggestion and

63-64
Recommendations

Bibliography

Annexure
 INTRODUCTION
Digital marketing is an umbrella term for the marketing of products or services using
digital technologies, mainly on the Internet, but also including mobile phones, display
advertising, and any other digital medium.

The way in which digital marketing has developed since the 1990s and 2000s has
changed the way brands and businesses utilize technology and digital marketing for their
marketing.[2] Digital marketing campaigns are becoming more prevalent, as digital
platforms are increasingly incorporated into marketing plans,[3] and as people use digital
devices instead of going to physical shops.[4][5]

Digital marketing activities are search engine optimization (SEO), search engine
marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, and e-commerce marketing, social media marketing, social media
optimization, e-mail direct marketing, display advertising, ebooks, optical disks and
games, and any other form of digital media. It also extends to non-Internet channels that
provide digital media, such as mobile phones (SMS and MMS), callback and on-hold
mobile ring tones

The number of Digital Marketing users is on a rapid rise worldwide and is used by people
of all age and types. Digital Marketing has become a major medium for communication,
entertainment and is in the process of replacing traditional entertainment, promo
products, and informative Medias. Some businesses are finding that handing out a promo
product such as pens, business cards, and mugs are too costly and yield little results.
Likewise, traditional marketing forms such as television, radio, newspaper, magazines,
etc., are becoming a thing of the past.
1) Wider Coverage
The Digital Marketing Digital Marketing gives your ads a wider coverage and this
globally wider coverage helps in making your advertisements reach more audiences,
which may ultimately help you in getting better results through your Digital Marketing
Digital Marketing campaign.
2) Targeted Audiences when compared with off line Digital Marketing , Digital
Marketing Digital Marketing always helps you to reach the targeted audience and
this helps in making your campaign more profitable and getting more relevant
leads.
3) Affordable
Another main advantage of Digital Marketing Digital Marketing or marketing is the
much affordable price when compared with the traditional Digital Marketing costs. With
a much lesser cost you can advertise on the net for a wider range of audience and
geographical locations.
4) Easy to Track and Measure Conversion
Measurability and easiness to track the conversion makes Digital Marketing Digital
Marketing miles ahead on the traditional Digital Marketing methods. A lot of effective
analytics tools are available to measure Digital Marketing Digital Marketing campaigns
which help in more improvisation of the ads.
Speed
Digital Marketing Digital Marketing is much faster than offline Digital Marketing and
you can start sending out your ads to a wider audience, the moment you start your Digital
Marketing campaign.
5) Informative
In Digital Marketing Digital Marketing , the advertiser is able to convey more details about
the advertisement to the audience and that too at relatively low cost. Most of the Digital
Marketing Digital Marketing campaigns are composed of a clickable link to a specific
landing page, where users get more information about the product mentioned in the ad.
6) Flexible Payment
Payment flexibility is another added advantage of Digital Marketing Digital Marketing
and marketing. In offline Digital Marketing you need to pay the full amount to the
Digital Marketing agency irrespective of the results. But in Digital Marketing Digital
Marketing there is the flexibility of paying for only qualified leads, clicks or
impressions.
7) Better ROI
Since Digital Marketing Digital Marketing is mainly focused on performance based
payment, you ROI is sure to be far better when compared with offline Digital Marketing .
8) Easy Audience Engagement
Digital Marketing advertisement makes is easy for the audience to engage with your ads or
products. As an advertiser we would be able to get more feedback from the audience and
thereby improve the quality of our ads going forward.
9) Better Branding
Any form of Digital Marketing helps in improving the branding and Digital Marketing
Digital Marketing stands a notch high in improving the branding of your company,
service or product.
Fli pkart being an Digital Marketing mega store advertises its products and the offers in
different i nternet sites, screenshots of which are being shown below
PURPOSE
Thus the main purpose of us that, We are a business promotion company, offering
SERVICES & SOLUTIONS, to small and medium sized level business in India for
increasing the REVENUES and REDUCING COSTS using Digital Marketing and
Digital Marketing technology.
 B 2B MATCHMAKER

SELLERS Digital Softcom

BUYERS

ONLINE DIRECTORY WITH LARGE

NUMBER OF REGISTERED
BUSINESSES ATTRACTING LARGE
NUMBER OF BUYERS AND SELLERS
THUS PROVIDING A SOLUTION FOR
BOTH THE BUYERS AND THE
SELLERS.

LARGE NUMBER OF
LARGE NUMBER OF
BUYERS
SUPPLIERS
LOW MARKETING COSTS
LOW MARKETING COST
TIME ( FAST SELLING)
TIME (FAST SELLING)
RELIABLE BUYERS
B2B MARKETPLACE
B2B Marketplace is a platform where manufacturers, suppliers, distributors and
exporters meet through with the help of search engines. Search Engines are basically a
web tool designed to search for information on the world wide web. List of search
engines includes Google, Yahoo, MSN, ask.com etc. B2B marketing meaning
information or databases of business to business marketing. B2B Marketplace is the
hub of marketing tools through which search engine scrolls databases available on the
net. B2B marketplace therefore provides immense knowledge about the products one
wishes to buy or sell through or give information regarding their products, profiles,
services etc.
B2B Marketplace offers wide benefits to the manufacturers, suppliers, buyers, exporters
as well as importers.
These benefits are as follows:
* One stop marketplace for sellers and buyers.
* Makes Trading more easy and convenient.
* Provides better opportunity for manufacturers, suppliers and convenient shopping for
buyers.
* Time saving and fastest mode of trading through Digital Marketing.
* Cost saving and reduce elevated cost.
* Increase sale volume by providing various Digital Marketing trading tools tools by web
portals.
* Increase productivity and hence generate revenue to the company by providing
techniques and more advanced method of Digital Marketing trading.
Therefore, B2B marketplace is a huge market hub for manufacturers, buyers, suppliers,
importers and exporters. These provide an opportunity to trade better and avail new
businesses or services by just browsing sites through Digital Marketing.
Business nowadays involves many more complexities and intricacies include Govt. Rules
& Regulations, Country Trading Laws, EXIM Policy and Other Trade Laws &
Associations. So, business opportunities becomes very essential as it saves time and
helps in avoiding business complexities.
B2b PORTALS
B2B (business-to-business) websites include all internet-based technical solutions which
facilitate services in the establishment of new trading relationships between companies
and supporting the existing relationships. It can be termed as an e-market for e-business
transactions. A B2B portal primarily serves as a platform for wholesalers, retailers,
distributors and manufacturers to carry out their business activities Digital Marketing. It
allows electronic transfer of orders, invoicing and payments. B2B stands for business to
business, so in B2B site the communication and transaction is between one business
ventures to another business venture, here the targeted customers are not approached
directly, it does not sell directly to the end user.
B2B site has become one of the most sorts out and techno-savvy mode for business
transactions as well as a platform for sales. It provides the user the opportunity to reach
out to companies and businesses globally. Marketing done through the B2B portals is
exclusively Digital Marketing thus there are no print, distribution or postage costs plus it
is measurable through sophisticated tracking software. B2B Digital Marketing marketing
is an essential part from buyers perspective as well as sellers perspective. For buyers it
facilitates in searching new suppliers, post buying requests, and search for used or new
investment goods. For a seller point of view, it makes easy to find out buyers for their
products, they could sell Digital Marketing new as well as used products. They could
even access the information about their competitors.
CONCEPTUAL FRAMEWORK
B2B Product Catalogs
Manufacturers, exporters, suppliers and service providers from the SME segment need
domestic & international exposure to enhance their sales. A static b2b product catalog is
an ideal first step for them for global presence. Our b2b products catalogs are fully
managed, including designing, content editing, hosting, strategic web promotion and its
annual maintenance.
It is a cost effective tool that reduces time and costs involved in reaching out to a
prospective buyer. An Digital Marketing b2b product catalog is not just a showcase of the
company and its products, but also a great marketing tool to enhance revenue generation
as it caters to the scattered domestic market as well as the international market.
Our main objective is to bring tangible and intangible benefits to our customers through
professionally developed and well-marketed b2b product catalogs
E- Commerce Solution
An Digital Marketing buying process, B2B or retail, would never be complete without e-
commerce deployment. Though the most common form of Digital Marketing shopping is
reflected in retailing of goods and services, our e-commerce solution is suitable for the
B2B segment (for negotiated prices, bulk deals, sample exchange) also.
For an e-commerce setup, businesses usually approach different service providers to
consolidate all components required. We make it easier for our customers by offering
fully-managed, consolidated e-commerce solutions.
Any e-commerce deployment requires three basic things; an Digital Marketing catalogue,
a shopping cart and a payment gateway. We offer all three under one roof. We have our
own payment gateway "ABCpayments.com" to provide single point solution to our
customers.
Dynamic Product Catalogs
Working with customers from different industries helped us develop a multi-feature
dynamic product catalog that makes Digital Marketing product management extremely
easy.
Some companies change their product catalogs frequently as their product designs change
fast or they have new products to offer. The cost of updating & sending the updated
static/printed catalogs in such cases is very high. A dynamic product catalog, is a cost-
effective innovative solution that allows a company to develop/update its Digital
Marketing product catalog with full control over its product navigation and product
information.
Our dynamic product catalog offers following features
Display management system that allows personalized design and presentation of the
catalog. This involves development of a homepage, profile page, enquiry form, static
information pages and product presentation layout, based on which the product catalog is
displayed.
Product management system that allows clients to update and display products and
details. It allows adding or editing product and product details, and upload the changes.
Enquiry basket that allows visitors to select multiple products & add to the virtual cart
to send a consolidated order / enquiry and request a quote for the same. It is a system that
replicates the physical catalog and at the same time offers the flexibility of updating it as
per the customer's convenience of time and location.
Multimedia CD Presentation
Interactive presentation about an organization or its products is amongst the best ways to
garner attention of prospective buyers and customers. With increasing competition,
suppliers recognize the value of positioning themselves ahead of their competitors.
Multimedia CD presentations are an ideal way to achieve the same.
Our teams expertise in delivering business enhancement solutions gives us an edge while
we develop multimedia CD presentations for our customers. We assist our customers
through planning, designing and content management to
create and impressive and engaging presentation. Our customers would commonly use
these CD presentations for trade shows and exhibitions, buyer presentations,product
catalog or as give away reference material. Multimedia CD presentations are not just
convenient means of presentations, they are handy, have a longer shelf life and can easily
relate to the company's brand image.
Customized Solution
We offer business enhancement solutions that can be customized to serve the interests of
the SME segment as well as large enterprises, from diverse industries.
Some of our customers have specific requirements that cannot be served with our
standard solutions. Their requirements are highly specific to their business and are unique
in nature. Such requirements need special inputs and custom solution development. For
such instances we customize our solutions or even create new ones, if need be.We have
been able to use our expertise in business enhancement combined with expertise in areas
like IT, content editing, designing and Digital Marketing marketing to successfully
implement customized solutions for our customers.
MAILING/COMMUNICATION
We offer "fully managed" mailing solutions that encompass management of mailing
system, Digital Marketing virus blocking & Spam protection and streamlining of business
communication process.
Emails have become an integral & critical part of every organizations external as well as
internal communication system. Organizations are finding it extremely difficult to fulfill
their need for secure, reliable & multi-discipline mailing from basic facilities offered by
ISP and Web-based services.
Our solutions are aimed reducing communication costs apart from offering a secure and
reliable communication solution. We are experienced in serving mail users across small,
medium & large enterprises and have developed the most inexpensive email management
system, with flexible utilities. We offer the best telephonic and Digital Marketing support
to our customers as and when required. "Fully-managed" enterprise mailing solutions are
aimed at offering hassle free mail management for medium and large enterprises. A web-
based, easy-to-use tool for structured business communicationmanagement, it comes with
power-packed sA.K. Infoshop .com reporting features.Digital Marketing Anti-Spam &
anti-virus enabled roaming POP a/c's with web mail offers peaceof mind to business
users.
Enterprise Mailing Solution
It is an established fact that almost 80% of the virus attacks are through e-mails and over
60% of the mails are Spamming. Imagine what havoc a virus attack can cause to an
enterprise where each individual is handling crucial data. Add to it the work hindrance
due to heavy Spam and server downtime. With our experience and technical skills, we
have developed an enterprise mailing solution that skillfully tackles these issues. This
system can work with your existing mailing system as well, with advanced features.
Apart from ensuring 99% uptime for the mail servers, we also power our managed
enterprise mailing solution with Digital Marketing virus scanner & Spam controller that
enables users to work more efficiently. We offer managed mail servers for companies
with large setup and heavy mail traffic that are secure, maintain privacy & confidentiality
and are able to handle as many users as an enterprise may have.
Our managed mail server solution also allows all internal users to communicate over
LAN with other cost-effective features like Auto Dialing, Address Mappings, Auto
Reply, Forwarding, and Mailing lists etc. Our solution also lets our customers retain
control over certain functions, e.g. creating a new user or maintaining mailing lists etc.,
giving sufficient independence to them.
POP A/c's with Web mail
POP accounts with web mail are a perfect solution for people constantly on move. Our
pop a/c's with web mail service allows the users to check mail from anywhere, using e-
mail programs such as Eudora or Outlook. All you need is a computer and access to the
Internet. Apart from the standard features, our pop accounts are powered with Digital
Marketing virus and Spam protection software that enables the user to work more
efficiently. Some of the other features of pop accounts are:
Multi featured web mail interface, accessible worldwide.
Regular technical support
Lead Management System
Since our inception, we have been offering business enhancement solutions for
generating high quality business enquiries. To ensure that suppliers have higher
conversion rates, we have developed an effective lead management system (LMS).
The LMS automatically organizes all incoming mails and maintains a threaded history of
the entire communication. The users have the facility to set the schedule for follow-up.
They can compose mails with pre-defined content and use it for regular responses. The
users can also feed offline leads received from any other source like phone etc. and
maintain a complete history of communication.
LMS also generates useful MIS reports that assist individual users to measure the
effectiveness of their responses and gives the administrator a complete overview of what
is happening at the lead management front in the organization.
B2B MARKETPLACE SERVICES
We have the privilege of launching India's largest B2B marketplace - A.K. Infoshop
and more than 50 other industry specific marketplaces. These attract focused business
visitors and generate business enquiries for their members.
We use our network of B2B marketplaces to assist businesses gain global exposure
and do business with global buyers. These marketplaces have a membership of more
than 300,000 companies. They together generate more than 40mn page views and
over 350,000 trade enquiries every month. They are therefore best positioned to offer
maximum exposure and visibility to suppliers to reach out to global buyers with their
products/services. Highly targeted, animated banners to get high profile buyers and
generate quality business enquiries assured genuine business enquiries, exclusive
access to complete Digital Marketing space and a customized product catalog.
Top position in business listings to drive high-volume, high quality buyers from
across the globe 20,000+ government and corporate tenders from India, with easy
access on the web or through e-mail. Sellers gain instant credibility with Trust Seal
and get qualified enquiries from high volume buyers. The wide range of B2B market
place services include the following services offered by the India A.K. Infoshop .com
intermesh limited:
Banner Digital Marketing
A banner is the most conventional and popular mode of reaching out to the target
audience on the Internet. It works both as a brand building and traffic generation tool
for the advertiser.
With our 50-plus industries oriented B2B marketplaces, which garner highly targeted
viewership from global buyers and Indian sellers, we are best positioned to serve the
business generation & brand building needs of large and small businesses.
Our industry experts work with the advertisers to identify strategic locations for
banner placement and ensure highest click-throughs. We firmly believe that a
meticulously planned Digital Marketing campaign is the only way to deliver better
value for our advertiser's money. We have well defined positions on almost every
page of our network; usually in the first screen itself. We serve animated and real
media banners in the standard sizes of 468 x 60 pixels and 120 x 90 pixels and are
equipped to handle custom sizes for specific campaigns.
Premium Listings
The premium listings are an important element that draws high quality traffic to a
supplier's website / product catalog, thereby generating effective business enquiries
for the supplier. It is one of the best ways to reach out to potential global buyers and
get them to view products and services offered by the supplier.
Packed full of features, it offers top positions to a company's listing in business
directory, catalogs and trade leads. Studies have proven that top ranked listings get a
higher click rate than the rest. According to our internal assessment, these top ranked
listings receive 3-5 times as many clicks as the normal business listings, thus creating
an opportunity to garner better quality and quantity of business enquiries.
We offer two versions of premium listings - Featured and Normal. The first three
listings in a category are reserved for Featured Premium Listings and the next three
for Normal Premium Listings. Every listing contains the company name, brief profile,
 contact information, and direct link to catalog and a link to Digital Marketing enquiry
form.
Portal Sponsorships
Portal sponsorship is a specially designed Digital Marketing promotion program that
assists buyers in reaping maximum benefits from a product / industry focused
marketplace with least time & cost.
As global buyers prefer to visit focused and comprehensive portals for their product
sourcing needs, hence these portals garner a niche target audience, most relevant for a
supplier. By offering the complete Digital Marketing rights of the portal to the
sponsor, we make sure that no buyer misses out the sponsor.
Along with the sponsorship, we also develop a customized product catalog section for
the sponsor within the portal, which can be referenced by the buyers for sending
enquiries. This leads to high quality enquiries being generated for the sponsor.
Digital Marketing Tenders
Thousands of tenders are floated in India by different organizations and through
different media. To keep a track of them is a monumental task for any individual. To
facilitate access to all tenders floated by the government and private organizations all
over India, we started Digital Marketing tenders service.
We collect tenders from multiple sources and categorize them to feed it in our
classified database. We provide access to over 20,000 current government, corporate
tenders and procurement notices from India.
The subscribers can view a tender on http://tenders.A.K. Infoshop using a username
and password or can get the notifications e-mailed to their mailbox.
Trust Seal
Success in business is all about making right & informed decisions. Availability of
relevant, verified information is therefore a key requirement. With greater
uncertainties associated with international trade, the importance of this information is
further enhanced. In order to offer end-to-end solutions to global buyers and sellers,
 buyers need relevant, unbiased information about the business status of the sellers.
And here steps in Trust Seal.
Trust Seal is an indication of trustworthiness of a business based upon its verified
record of certified documents pertaining to proof of existence, legal status, statutory
approvals, affiliations and quality certification. It aims at serving the dual purpose of:
Offering international buyers the desired business information about the suppliers so
that they can make a more informed decision, and
Assisting the sellers market themselves better to the global buyers.
Trust Seal is not an evaluation service but is a symbol of authenticity to the
information provided by the supplier. It denotes that information provided by the
client has been authenticated and verified by a third party with document proof. This
information is available to the buyer on request. A Trust Seal can be offered only to
those companies, which qualify the minimum defined parameters of business
evaluation.
DIGITAL MARKETING PAYMENT GATEWAY
We offer end-to-end Digital Marketing payment solutions that are as feasible for B2B
transactions as for retail.
We offer Digital Marketing payment solutions to our customers through
ABCpayments.com. It is a fully managed Digital Marketing payment solution that
facilitates member companies transact with their customers. It has been developed to
serve the needs of B2B as well as retail transactions.
Member users can select from multiple payment acceptance options to suit their
requirement. They can integrate it with their shopping cart or can use options such as:
Digital Marketing invoicing, quick pay etc. to receive payments from their buyers.
ABCpayments.com has a solution for almost every Digital Marketing payment
requirement, including
 ABCpayments.com is one of the most secured platforms in the world, which accepts
payments through major credit cards (MasterCard, Visa, Diners) and e-banking from
almost all the major Indian banks.
We adopt stringent security measures to ensure that critically sensitive information,
such as your customers personal information and their credit card/ debit cards/ net
banking details are protected.
Some of the main features of ABCpayments.com are:

Fraud detection tool.

No merchant account required.
Prompt payments, short payment cycles.
Compatible with third-party shopping carts.
Multiple transaction services.
Highly secure 128 bit SSL encryption.
Digital Marketing and off line technical support.

Digital Marketing invoice management system.

Digital Marketing payment acceptance interface.
SECURITY
ABCpayments.com offers the highest level of Security.
Thawte Certified 128bit SSLEncryption Suspect Alert & Risk Minimization System
also facilitates the security systems.
QUALITY
We are the first Indian company in our domain to have received ISO 9001:2000
certification for overall quality management and the organizations ability to successfully
"meet customer, regulatory and statutory requirements".
ISO CERTIFICATION HAS ENDORSED OUR POLICY OF ENHANCING THE
VALUE DELIVERED TO OUR CLIENTS BY CONTINUALLY INPROVING THE
 QUALITY OF SERVICES OFFERED THROUGH STRUCTURED SYSTEMS
AND INTERNAL DESCIPLINE.
Our approach to quality has a customer focus philosophy. Our focused
approach towards quality ensures profitable returns for our customers.

We are accredited with ISO 9001:2000 for our business processes and
management system, the first of its kind in its domain in India
.
We utilize our technical skills and business acumen to bring the best business
solutions to our customers.
OUR APPROACH
We are the first Indian company in our domain to have received ISO 9001:2000
certification for overall quality management and the organizations ability to successfully
"meet customer, regulatory and statutory requirements".
We have teams that include professionals from the field of management, sales &
marketing, data management, graphic design, content editing, Digital Marketing
marketing and IT. We use our multi-discipline skills to determine customer needs,
convert them into requirements and fulfill them with an aim of achieving customer
satisfaction.
CERTIFICATIONS
We are the first Indian company in our domain to have received ISO 9001:2000
certification for overall quality management and the organizations ability to
successfully "meet customer, regulatory and statutory requirements".
Our quality management system involves a set of procedures to follow:
We have a well-defined system of recruiting people based on the requirement. The
basic criteria for this are adequate education and training or experience as necessary.
We have prescribed training schedules for the newly recruited as well as the existing
depending upon their competency requirements,
 Our customer related procedures involve requirement identification, review, and
product implementation and customer communication,
The processes are planned as per the customer requirements.
Set procedures are followed for design and development.
Internal softwares are used to check the correctness of the designed product.
Each stage of work progress is monitored and measured to evaluate performance.
HOW WE ENSURE QUALITY
We are the first Indian company in our domain to have received ISO 9001:2000
certification for overall quality management and the organizations ability to successfully
"meet customer, regulatory and statutory requirements".
We utilize our technical skills and business acumen to bring the best business
solutions to our customers. Since our services are human resource oriented, we need
to work with a proper plan to get the best. There are prescribed set of procedures that
we follow right from recruiting people to delivering the services and their further
evaluation and improvements. Training and development of the employees is well
taken care of to enhance employee skills.
We devote extra man-hours by involving more professionals for each project. The
project team generally includes professionals from varied fields such as sales and
marketing, data management, software development, graphic designing, content
editing and Digital Marketing marketing.
Our clients get a consistent input of work progress through the team manager. We
ensure that each team member follows the set procedures and checks at every stage of
project development and implementation. With all our efforts we deliver solutions
that delight our customers by their quality, presentation and profitable returns.
STRATEGIES UNDERTAKEN DURING THE TRAINING
I have used following strategies to achieve our sales and lead generation target.
COLLECTION OF RELIABLE DATABASE
A.K. Infoshop provided us already registered client detail of A.K. Infoshop ,
tradeindia.com, allibaba.com and others.
We got client database from website of A.K. Infoshop of free listed, paid up and drop out
clients of tradeindia.com and alibaba.com. The directory of A.K. Infoshop has provided
us renewable client list from dir.A.K. Infoshop website. Also I referred the yellow pages,
telephone directory of notified area of Naihati, kamarpukur, Garia, Baghajatin , to sort
out the prospect clients.
I was given proper guidance and details about the clients of small manufacturing
industries of Kolkata, who were either dormant or inactive. The frequency of the
purchases was very much less. Then I was asked to identify my prospects and then sell
them promotional services and generated leads by applying our own methodology and
knowing the suppliers perception towards our methodology.
CLIENT SEGMENTATION
As the given database was huge it was not possible to do cold calling for each and every
customer. For this purpose I identified eligible clients and most interested persons. This
category of customers had a great potential for investments in Digital Marketing
marketing of their products and were much easier to convince. For example I have
identified Maktel Control System and Pvt Ltd, Garia Texway, Shiv Shakti Chemicals and
Shimmer Chemicals, who are able to spend money to get the Digital Marketing
promotional services for their product to enhance their sales activities ultimately which
leads to increase business volume and revenue of organization.
As per my market research by questionnaire tool I derived that the clients who have
already participated in exhibitions and further willing to do mass marketing through
advertisement and internet. Industries situated at Haldia like Advance Syntex and Finex
Pvt Ltd had participated in the tradefair which were organized earlier in the Rabindra
Sadan ground. And they are willing to participate once again in mass marketing like
tradefair and also we would like to cater Digital Marketing promotion services after our
approach.
For the segmentation of interested clients I used questionnaire to be filled up by clients. I
have adopted door to door policy to make them aware and to get their responses about
Digital Marketing marketing through www.A.K. Infoshop , www.tradeindia.com,
www.alibaba.com, www.indianexporters.com, etc.., mass advertisements through
exhibitions, tradefair and print media of A.K. Infoshop and any more B2B business
portals. During this market survey, I differentiate interested clients who have given the
positive response to me and non-interested as well as not eligible to serve them Digital
Marketing promotional services who have given negative responses towards the Digital
Marketing marketing policy. I have sort listed Jay Industries, Hi Tech Engineering,
Ambrodia Remedies Pvt Ltd, Danke Electrical Power Pvt Ltd, Econix Hi Tech
Components Pvt Ltd, Heat Technologies Pvt Ltd and Arihant Industries, which are the
non interested and not eligible to register in the Digital Marketing marketing business
portals like www.A.K. Infoshop , www.tradeA.K. Infoshop ,etc. On account of their
budget constraint, demand of product in local region only, so they are not required to
serve this kind of Digital Marketing marketing of their product at international and
national level.
I have differentiated small scale industries on the basis of their sales like global sellers by
imports- exports, local sellers or national sellers. As per these criteria I must approach
industry which plays roles in selling activity at global and at least at national level like
Climax Synthetic Pvt Ltd, Kaps Engineers and Sameer Linkages (export) Pvt Ltd
generate sale order on international level from different country like U.K., European
countries and in India too. The Prime Components Company is supplier to Government
only, so I ignore this company on an account of his local selling activity or due to fixed
buyer.
AWARENESS OF THE PROSPECT CLIENTS
After identifying the prospect I do a little analysis of profile of that client. I studied his
level of turnover, production capacity, current status of his business, his needs for
generating sales volume, range of products, product category, competitors of his
business, other manufacturing units of same client, his marketing policy, awareness about
Digital Marketing promotional services, knowledge of A.K. Infoshop and many more
organization which provides Digital Marketing marketing of his product, his products
consumption in various field, his expenditure towards the marketing of his products, his
future planning of action, his client database, etc. Because these are the factors which
decide what type of proposals or best offer would be suitable for satisfying his needs.
If the client is having more than 50 products then I offered him to display all kind if
products i.e., unlimited numbers of product on www.myindia.com portal which is another
B2B portal of A.K. Infoshop . So he would be able to attach his 300 no. of product at
time and we provide him zoom up facility to observe each product individually on
website of A.K. Infoshop .
Also I offered them to launch their own website followed by www.A.K. Infoshop
portal and others more than 100 B2B portals which are sister concern of A.K. Infoshop
portals as well as their e-mail id to create transparency between seller and purchaser to
keep confidentiality due to their monopoly in the plastic industries.
Similarly for new clients and old manufacturers willing to take little risk, I advise them to
develop websites by IT professionals of A.K. Infoshop and register for the premium
listing to get the very first presence among all other listed companies and rotatory
advertisement banner in their product category website on www.A.K. Infoshop to ensure
maximum traffic and more hits on their own organizations Digital Marketing platforms.
FRESH CALLING AND COLD CALLING
After identifying prospects I did cold calling to these customers. I kept my target as 8
calls per day. I approached to them as customer service executives and asked them
whether they are satisfied with the services given by A.K. INFOSHOP or are, they
facing any problems? Then I also asked them the reason for their less investment in
Digital Marketing marketing services, if any .After listening to their arguments, I gave
them information regarding new Digital Marketing promotional proposal launched by
A.K. Infoshop and tried to convince them to give me an appointment.
I was succeeded by applying this strategy of fresh calling and cold calling in case of
Shimmer Chemicals and Maktel Control Systems and Pvt Ltd. to generate the leads.
We called those clients who are not able to give us time from their busy schedule and try
to make them aware about Digital Marketing promotion of their product and how much it
would be beneficial for their business if they once login into www.A.K. Infoshop B2B
portals. I informed clients that if they are free listed on A.K. Infoshop portal, how much
benefits they can receive due to relevant business inquiries generated. We also try to
collect the experience of those client who have opted for free listing registration and try
to know their interest for the Digital Marketing marketing services so that it would be
easier for us to convert them into paid clients to show them more benefits and the benefits
of guaranteed 25 no. of buyers free list and 70 to 80 business inquiries after login into the
www.A.K. Infoshop platform. Some clients do not permit us to meet them in their office;
at that time we try to be very flexible with their time convenience approaching and
convincing the project.
After getting appointment, I would visit customers working area or his administration
offices and start solving his queries or giving him the information of various promotional
services which is more beneficial to him. I would always equip myself with all the
documents like product brochure includes product detail, print media like magazine of
A.K. Infoshop , Performa invoices, and my log book. I always inform the customer the
best offer available according to his requirements. I would then give a detailed
fundamental and technical analysis of those Digital Marketing promotional services
which is beneficial and interesting to customer. This fundamental analysis has helped me
a lot as it creates an impression in mind of customer about the Digital Marketing
marketing field. But this fundamental analysis has to be more clear and precise. Customer
becomes very much happy if he gets comparison of various fundamental and technical
aspects of different companies like tradeindia.com and alibaba.com from alexa.com and
ranking.com to do the comparative analysis. As it makes the Digital Marketing
promotional services self explanatory and easy to compare. This type of information
creates confidence and positive impact in the mind of the customer which helps in
convincing the prospect easily. Moreover I also leave my contact number to each
customer I visit, so that he can contact me in case of any queries at later stage.
CLOSING THE MEETING
At the end of the meeting, the customer would fill up questionnaire form for generating
leads and if they show more interest then I offer new proposal of Digital Marketing
promotion services. I asked them if I can approach them in near future for dealing with
A.K. Infoshop
The success ratio for me to generate a prospect into a customer is around 53%. The main
aim of selecting relevant clients is that they have a lump sum business inquires at their
Digital Marketing platform. So if I get a single application, it will help me to accomplish
my monthly target.

SALES SUPPORT SERVICE

Once the customer purchases Digital Marketing promotional services I always give him a
feedback call if he has some doubts regarding his product catalogs or whether he is really
feeling comfortable or not with our workouts. Sometimes customer demands inquiry
statements during mid of the period for which I am always ready to serve. If client
requires any editing in web pages like adding more products or adding details of the
products, changes in some important information. These all queries are given first priority
and always try to maintain their level of satisfaction.
ACHIEVEMENTS
1. understood the concept of Digital Marketing promotional services
2. Types of schemes available in Digital Marketing marketing
3. Got knowledge of how the organization functions
4. How to interact with clients.
5. Understanding clients perception.
6. Handling client queries and objections.
7. Filling up questionnaire forms, Performa invoices, Know your client (KYC)
Requirements.
8. Understood concept of B2B portals, Digital Marketing marketing and mass Digital
Marketing .
9. Understood functioning of organizational hierarchy
10. All formal communication channels used in organization
11. How organization measures performance of their employees,
12. How to develop and maintain corporate relationship, etc
COMPANY PROFILE
This edition is intended for print ten years after the original. We have kept most of the text as it

appeared in 2004 and then in 2007. One difference is changes to the chapter Self Determination

For The Abenaki. On this issues our views have evolved, and this is reflected herein. We have

also added some footnotes and other minor changes to update some basic points as the social and

political developments in Vermont demand. Despite the revisions seen in this edition (and those

seen in the 2007 edition), our basic views have remained the same. Vermont continues to be a

unique, democratic, and progressive place along the Northeastern fringe of the American

Empire, and we remain committed to cultivating these qualities in order to bring about the full

bloom of liberty. We, as fellow Vermonters, invite you to agree. Together we will win!

-The Green Mountain Anarchist Collective, 2014

Note On The Second Revised Edition

(As Printed in The 2007 Version)

This second edition of Neither Washington Nor Stowe has been greatly expanded and revised.

We understand this edition to be more comprehensive than previous editions. However, the

original document was written and published in 2004. At that time the Montpelier Downtown

Workers Union (MDWU) was organizing across the capital and was winning real power for
working people in strides. Since then, for reasons which are beyond the scope of this document,

the union has folded and exists only in memory. In other words, there have been changes in

Vermonts social movement since 2004. With this in mind we have tried to update the document

where we can or at least insert dates and years as reference points for events or organizations.

Even so, the sections on the MDWU remain, more or less, as written in 2004. We have decided

to retain them as they map out a realistic model for future organizing.

-The Green Mountain Anarchist Collective, 2007

Neither Washington Nor Stowe

Common Sense For The Working Vermonter

[a Libertarian-Socialist Manifesto]
 II. Introduction:

As Vermonters we are perhaps the most weather conscious people in North America. We

feel the winter winds through the drafts of old farm houses, smell the melting snow when

collecting our sap buckets, hear the birds of summer while tending our farms and gardens, and

see the beauty of fall written across the hills in oranges, reds, and yellows. Many of us still work

with our hands, be it as loggers, farmers, carpenters, midwives, or crafts-people. When the leaves

fall we still hunt deer, and many of us still cut our own firewood a year in advance. Even the

many of us who live in town still grapple with the dirt roads during mud season, and swim in

country lakes during the warm months. We know our neighbors, drink cider and beer around

campfires, and during the first Tuesday in March, we still debate and vote at Town Meeting. We,

for the most part, have maintained this way of life despite the over development, consumerism,

and government centralization that has plagued much of the continent. We maintain this, in part,

for reasons beyond ourselves. The rugged terrain of the Green Mountains and near arctic winters

limits our potential for certain forms of development, while also shielding us from less hardy

outsiders. Because of this remoteness our Green Mountains often feel a century away from

Boston, and a million miles from New York. Yet we are still tangled in the treacherous web of

Washington politicians and the wealthy elite from Wall Street, to Texas, to Stowe. We are our

own people, yet we are compelled to mimic the same bureaucratic structures in our government
and economic dead ends in our communities that strangle the common working person from

California to Maine.

III. A Peoples History:

The gods of the valleys are not the gods of the hills.

-Ethan Allen

The History of Vermont is one of independence, democracy, and justice. In the 1700s, we,

as common farmers, successfully fought our own war of independence against New York, and

then later, the British Empire. In our early years we achieved sovereignty based on a directly

democratic, more empowered, Town Meeting system and continued as an independent republic

for 14 formative years. We were the first state to guarantee its citizens the right to vote, even

when they were not landowners, and we never allowed slavery. From the Green Mountain Boys,

to the underground railroad, to those who volunteered to fight against slavery in the Civil War, to

those who battled against Fascism during and before World War II, we have never shirked our

responsibility in fighting the good fight, when we have deemed it such, and when the call has

come. In a word, we are a people who dare to lead both by example and struggle.
More recently, we have lead the nation on such basic issues as providing healthcare for children,

raising the minimum wage, civil unions, legalization of medical marijuana, mandatory labeling

of genetically modified seeds & food, and we are the first State in the Nation [2006] to elect a

Socialist, Bernie Sanders to the U.S. Senate [1]. Vermont is also the only U.S. State with a strong

and viable Third Parties [as of 2014, the Social-Democratic VT Progressive Party has 10 persons

elected to the VT House & VT Senate, as well as one person elected to Statewide office: Doug

Hoffer as State Auditor]. In addition, the far left VT Liberty Union Party is also considered a

Major Party.] Being in front of other regions, demanding more for the common good than the

poverty of global capitalism normally allows for is both our birthright, and historical calling.

But, being a pace in front of a slow runner is not good enough to guarantee the maintenance of

our way of life, nor the emergence of a freer, equitable society beyond the shackles of

international corporations and their two national political parties.

In a word, while the goddess of agriculture still looms above the State House, our farms are

quickly disappearing. From 10,000 family operated dairy farms a generation ago to only 1,200

today [2004], free trade and the corporate takeover of agriculture have driven us to fight for

the very survival of this dignified way of life. Our once powerful manufacturing base, which

formally included highly productive machine shops from Brattleboro to Springfield to Newport

has faded, moving to the super exploited markets of China and Mexico. To fill the void, the

tourist industry (ski resorts, hotels, retail shops, restaurants, etc.) has emerged as a major

employer. Unfortunately, this shift has emerged as the mass substitution of dignified, good

paying jobs with benefits (the type that you can raise a family on) for those that pay close to the
minimum wage, carry few if any benefits, and demand that us working Vermonters smile, dance,

and entertain those upper middle class and wealthy out of state tourists who view Vermont as

little more than their quaint New England theme park.

So the question becomes, where are we now? If we retain our current trajectory will the Vermont

we leave to our grandchildren resemble that which we were raised in? Will farms still dot our

hills, or will our red barns be replaced with more ski resorts, chain stores, and inns for the rich?

If the latter becomes true, we must recognize the fact that future Vermonters will be compelled

to get by on no more than minimum wage, little or no healthcare, and the confines placed on our

tradition of democracy by corporate control and federal dictates. The bottom line is that we, as

the majority, are standing at a crossroads at which we can choose the path of capitalist

homogenization, or, rather, lead the way back towards direct democracy, local control, and the

social advancement of the common good.

IV. The Yoke of Washington and Wall Street:

For Vermont, of all people, would be the most miserable, were she obliged to defend

the independence of the United Claiming States, and they at the same time at full

liberty to overturn and ruin the independence of Vermont.

-Ethan Allen
The United States of America, and much of the remaining world, operates above all else

according to the rules of capitalism. Under capitalism, the basic goal of society becomes the

private accumulation of wealth for the elite few. In other words, the major institutions of society

value the production of goods and services that are capable of generating a maximum amount of

profit. What is best for the common good is often obscured by what is considered best for

economic consumption. With such, working people (who are by far the vast majority of the

population) are seen simply as a necessary resource for corporations and private owners. Instead

of viewing workers and small farmers as equal members bers of the broader society, the owners

and bosses see us as no more than a necessary resource in the field of production. In a word,

weve become akin to the machines- weve become objects of exploitation.

Our labor is used not as a means to uplift society as a whole, but as a tool to make a select few

very rich. On the job, we are often compelled to work under the near dictatorship of the boss.

Even when we work for ourselves, we are still dictated to by the wealthy that hire us, the

corporations who subcontract us, as well as the ebb and flow of the capitalist economy. In short,

we are compelled to engage in work in order to create a massive overall profit that we will never

see, and if we dont like it, and we speak up, we face the likelihood of being fired. The schools

teach us that this is democracy. For forty to sixty hours a week we live under a dictatorship in

our workplaces, and this is acceptable?

Insofar as social and economic policy is concerned, the federal politicians, who are usually

bought and paid for by the rich, dont ask what we think or what we want. Instead they take into

account the needs of the owners. They pass legislation that makes the rich richer and the poor

poorer, and adopt trade agreements that translate into the foreclosure of family farms and the

relocation of factories to countries and states where workers have even less rights, and where

wages are even lower than they are here. And again, these politicians write laws that allow the

rich to skip out on paying their share of taxes, and instead rely on us working class folk to foot

the federal bill. And what do we receive in exchange for such taxes? Healthcare? Affordable

housing? Free higher education? No. Our money is used, by enlarge, to subsidize the

corporations, and to build bombs and tanks that are deployed at the whim of the President and in

the interests of the elite. [2]

Even in the larger picture we are being screwed by the out of state corporations and the feds.

While we struggle to get by on the sweat of our labor, our raw materials (milk, timber, granite,

produce, tourist monies, etc) are, on the one hand, shipped out of state for refinement and then

shipped back to be sold to us at a profit that we will never see. On the other hand, much of the

accumulated capital, from among other things, the tourist industry is carpeted off to banks and

rich people who have never even stepped foot in the Green Mountains. In this way, Vermont has

the same economic relation with the U.S. as that of a colonial possession. Just as the American

Colonies (and much of the world) came to understand such a colonial relationship to be

detrimental to the social, economic, and political well-being of their citizens, so too do

increasing numbers of conscientious Vermonters.

In essence, the federal government demands that we provide them with money, send our children

to die in their wars, sacrifice our rights for the profit of the few, and to do so without

complaining. This is the directive of Washington DC and Wall Street, and this is the yoke which

is placed over the neck of the working people of both Vermont, the rest of the nation, and much

of the world. So do we learn to live with this yoke, or should we seek to break it once and for

all?

V. The Yoke Within:

It overwhelms the individual from birth. It permeates every facet of life, so that each

individual is, often unknowingly, in a sort of conspiracy against himself. It follows

from this that to revolt against this influence that society naturally exercises over him,

he must at least to some extent revolt against himself.

-Michael Bakunin

As if it wAsnt enough, to have the federal government and big business on our back, we

also have foes closer to home. The greedy capitalists that own the resorts, the yuppies that we

have to wait on, managers that run the factories these are the daily reminders that were forced

to work within the confines of the U.S. economic machine.

For example, let us take a look at the case of Stowe. Nestled on the busy thoroughfare of Rt. 100

and in the shadow of Mount Mansfield, this quaint village represents, to many of us working

Vermonters, what is wrong with the current set up. Million dollar second homes for the wealthy

of Toronto, Connecticut and beyond dot the hills. Workers from Morrisville, Hardwick and

Elmore make the daily trudge to labor in the tourist shops that line Main Street, to staff the ski

resorts, to manicure the lawns of the rich, and wait on them hand and foot at their catered parties.

This Vermont theme park for mostly rich out-of-staters has grown so large in its scale of

operation that hard working people of the surrounding towns cannot perform all of the necessary

labor to keep the lazy rich people content. Hard working folk from Jamaica and other countries

are recruited to staff the tourist industry. Young working people, who travel around the country

working at resorts just so they can afford to ski or snowboard, sell themselves into a glorified

form of indentured servitude for a season. Working people from around the country who

immigrate to our Green Mountains for their beauty and quiet end up facing the ugly crowds of

the tourist busses and their shrill chatter while ringing them up at the register.

In this poker game we see the workers whose cards leave them with only their wits to play the

game, and the wealthy flatlanders always with a royal flush in hand; but there is another

character whose hand is at play and who shuffles the cards to keep the deck stacked against the

common Vermonter. That is to say, there is the local elite who own the hotels, the restaurants,

the big landscaping companies, the real estate firms, the car dealerships. There is a local status

quo in power in Stowe and Montpelier, in Brattleboro and Killington, and throughout Vermont
who profit off the maintenance of this system of exploitation and inequity. While they play real

hard at trying to maintain the image of regular good ol Vermonters just like everyone else, their

interests (and profit margins) lie more in tune with the wealthy, both here and out-of-state, than

with us workers, be we Vermont born and raised, or recent arrivals to the Green Mountains.

Here is the picture: A small dairy farmer signs off on the foreclosure of a family farm as old as

the independent Republic of Vermont while an entrepreneur in Stowe celebrates the acquisition

of a new shop at which common Vermonters will labor for poor wages to make him richer. A

Vermont National Guardsman in Iraq gets blown up by a bomb while a member of The Cody

family (owner of several Washington County car dealerships among other businesses) sits

comfortably and safely behind a desk as a Four Star General in the US army. A carpenter

hitchhikes to the jobsite because he cant afford to get his car fixed until next week, let alone pay

for the skyrocketing gas prices, while caring capitalists Ben and Jerry make a shitload selling

their company to the multi-national corporation Unilever. Our good ol boy Governor Jim

Douglas gives $350,000 of our tax dollars to the ski industry to subsidize their advertising costs

while he scolds dairy farmers asking for a $500,000 investment to buy their own dairy

processing plant. [*circa 2004] The liberal led government of Burlington does some remodeling

to bring in department stores and fancy boutiques while a family in the old North End has to sell

off their home because yuppies have driven up the property taxes.
There are, in fact, two Vermonts: one of wealth and privilege, and one of hard work and sweat.

If Vermonters have any chance of success against the forces of Washington and Wall Street, the

battle must start in our own backyard against the business and political elite of Montpelier and

Stowe. We must guard against the sly maneuvers of both the conservative and the liberal status

quo in Vermont, and fight to win more power for ourselves in our towns and workplaces. Could

our efforts ever cultivate a harvest hardy enough to withstand the strong, cold winds of

Washington and Wall Street if we do not till our fields first? Can you start a good sugaring

season without first cleaning out your sap buckets? The answer is no. There will be no victory

over the enemy without before there is victory over the enemy within. For it is the privileged and

powerful locally and their dupes who will stand as the first serious line of defense for the

privileged and powerful classes in general. So do we bow our heads, mutter curses under our

breath, and continue to subsist on the scraps they throw to us- or do we dare to struggle and dare

to win against the local elite

 STRATEGIES

Goal oriented
cost efficient
creating a marketing funnel
Awareness
Interest
Desire
Action
Developing a call-to-action
Creating an effective lead magnet
Driving traffic
quality content
Keyword strategy
Use of social media
 OBJECTIVE OF THE STUDY

To know the Digital Marketing practices used by A.K.

Infoshop and their competitors.
To understand the insights of digital marketing at Digitel
Softcom.
To know various products used in the company.
To learn online promotional services provided by A.K.
Infoshop
1. Social Media marketing
2. E-mail & Sms marketing
3. Website designing & development
4. Mobile app development
 Chapter 4

RESEARCH

METHODOLOGY
 RESEARCH METHODOLOGY

Research refers to a search for knowledge. It can be defined as a scientific and systematic

search for pertinent information on a specific topic.

Research comprises defining and redefining problems, formulating hypothesis or suggested

solutions; collecting, organizing and evaluating data; making deduction and reaching

conclusions; and at last carefully testing the conclusions to determine whether they fit the

formulating hypothesis Clifford Wood.

It is a way to systematically solve the research problem. It may be understood as science of

studying how research is done scientifically. In it we study the various steps that are generally

adopted by the researcher in studying his research problem along with the logic behind them. In

general methodology is an optional framework within which the facts are placed so that the

meaning may be seen more clearly. The sources of data shown that designing of a research plan

calls for decision on the data sources are research approaches (primary and secondary data)

research instruments (observation survey experiment) sampling plan and contact

methods(personal interviews).

RESEARCH DESIGN

A research design is the determination and statement of the general research approach or strategy

adopted for the particular project. It is the heart of the planning. If the design adheres to the

research objectives, it will ensure that the client need will be served.
Research design is a plan structured and strategies of investigation. It isthe arrangement of

condition and analysis of data in a manner to combine relevance to the research purpos. In order

to achieve the objective it was necessary to talk to the suppliersand public to draws the

conclusions regarding the objective For visiting the suppliers and publics to collect the relevant

information; a questionnaire has to be designed. The questionnaire was designed in such a

manner to achieve the objective of the research. The sample size taken is 100 respondents.

TYPE OF RESEARCH In this project, Descriptive Research has been used.

Descriptive Research- This is a kind of research structure which is concerned with describing

the characteristics of the problem. In this way the main purpose of such a research design is to

present a descriptive picture about the marketing problem on the basis of actual facts. For this it

is important to obtain the complete and actual information about the subjects.

NATURE OF RESEARCH

Quantitative type of research has been used. As all the data was based on numerical figures

obtained in the survey.

TYPE OF QUESTIONNAIRE

The entire questionnaire was standardized and formalized.

TYPE OF ANALYSIS

As all the data found in the survey are totally numericals so the type of analysis was statistical.
SOURCE OF DATA

PRIMARY DATA

The data which is collected fresh and for the first time and thus happen to be the original one

characteristic is called primary data.

SECONDARY DATA

The data which is already collected by someone else and which have been passed through the

statistical process is known as the secondary data.

METHODS OF COLLECTING PRIMARY DATA

Interview Method

In this project I have taken the questionnaire method for collecting necessary information. In this

method a questionnaire is given to the person concerned with question to answers the question

and return the questionnaire. A questionnaire consists of number of questions printed in a

definite order on a form or a set of forms.

SELECTION OF THE SAMPLE/SAMPLING PLANThis is one of the most important steps

of a research design procedure. Generally in most of the marketing studies on sample or most of

the sub group of the total population pertaining to the subject is included on place of the

universe.

The following things are primarily considered in the sample:-

Sample Size:

The sample size of the population was 100 respondents

Lucknow

Sampling Methods

The sampling method for the survey was random sampling. Random sampling suggest a way of

sample selection where in any item of the population is likely to be selected in a sample as any

other item it means that all items of the population have equal probability of being selected in the

sample

SECONDARY DATA COLLECTION

The report mainly consists of data from the primary source gathered through the schedule of

questions and from other sources of websites, newspapaers,etc

TABLE SHOWING PRECISELY THE RESEARCH METHODOLOGY

Project Research Type: Descriptive Research

Data Sources: Primary Data , Secondary Data

Research Approach: Survey Method

Research Instrument: Questionnaire

Data Analysis: Logical analysis

Sampling Procedure: Random Sampling

Sample Size: 100 Respondents

Geographical Coverage: LUCKNOW

CHAPTER- 4

DATA ANALYSIS
Q1. To know the age of the respondents?

Figure 1.1

INTERPRETATION

The above diagram shows us the percentage in the age of respondents. As it shows that from age

15-20 the number of respondents are31 % and from age of 20 -25 it is 48 % and from 25-30 it is

14% this is the above data which is shown by the this pie chart.

Table 1.1

Age %of respondents

15-20 31

20-25 48

25-30 14

30& above 7
Q2 To know the gender of the respondent

Figure 2.2

INTERPRETATION

As our respondents are mostly from the students and professional in chennai city who uses

cards. I use to get more data from males as they were ready to give their experiences, it this

graph itself is showing more percentage of males rather than females, the percentage of male

respondents is 86% and percentage of female respondents is only 14%.

Table 2.2

Gender Respondents

Male 86

Female 14
Q3 TO KNOW THE DEMOGRAPHY WHETER RESPONDENT LIVE IN RURAL OR

URBAN AREA

Figure 3.3

INTERPRETATION

The above diagram is showing the percentage of demography of respondents and what is the

percentage of respondents who lives in rural or urban region, the above diagram is showing that

76% of the respondents are from urban areas and 24% of the respondents are from rural area.

Table 3.3

Address Respondents

Rural 24

Urban 76
Q4 TO KNOW THE OCCUPATION OF THE RESPONDENTS

Figure 4.4

INTERPRETATION

This graph help us to know the occupation of the respondents, this is to know that which segment

of people are buying more products on the internet whether they are the segment of students

government employees or professional, the above graph shows that the segment of the students

i.e. 90% of the students are using internet and use to buy online products.

Table 4.4

Occupation No of respondents

Student 90

Professional 4

Govt.employee Nil

Self employed 5

Others 1
Q5. TO KNOW THE MONTHLY INCOME OF THE REPONDENTS?

Figure 5.5

INTERPRETATION

This above graph shows the percentage of monthly income of the different respondents, and it

show that less than 10000 income respondents have buyed more online products because most of

them are students and they use to buy music Cds, gadgets, laptops.

Table 5.5

Income %of respondents

Less than 10000 60

10000-20000 22

30000-40000 15

30000-40000 3

40000 & above 0

Q6 TO KNOW WHETHER RESPONDENTS HAVE THEIR OWN INTERNET

CONNECTION

Figure 6.6

INTERPRETATION

This graph show us the percentage of respondents who have their own internet connections, its

shows that 65% of respondents have their own internet connections and 35% people dont have

their own internet connection.

Table 6.6

Internet connection % respondents having internet

Connection

Yes 65

No 35
Q7 TO KNOW WHAT MOTIVATES PEOPLE TO DO ONLINE SHOPPING

Figure 7.7

INTERPRETATION

This graph shows us what motivates the people to buy internet, as from above result we found

out that no travel to shop is the main thing which motivates the people to buy products online.

Table 7.7

What motivates you to % of Respondents

Buy online

Easy payment 37

No hidden cost 5

Wide range of products 10

No travel to shop 47
Q8 TO KNOW WHETHER CONSUMERS ARE GETTING COMPETITIVE PRICE

Figure8.8

INTERPRETATION

This diagram shows us that whether online marketers are giving competitive price or not and

result which is came is that most of the people thought that online marketers are providing

competitive prices than physical stores. And result shows 67% of people says that it provides

competitive prices and only 27% people says no.

Table 8.8

Do you feel that the online marketers % respondents

Are providing competitive prices

Yes 67

No 27

Cant,say 6
Q9 What products do you buy online

Figure 9.9

INTERPRETATION

The above graphs gives result that most of time people use to buy books25% but the margin with

other things is very less as music Cds have percentage of 20 and mobile 23%So this graph shows

us this useful data .

Table 9.9

What products you buy on internet % Respondents

Books 24

Music 25

t-shirts 12

Mobile 23

Laptop 20
Q10 DO YOU FEEL THAT ONLINE SHOPPING IS BETTER THAN SHOPPING

AT PHYSICAL STORE

Figure 10.1

INTERPRETATION

After analyzing the above graph shows that the people are in favour of that online shopping is

better than physical store, The percentage of people who says online shopping is better is 45%

and the people who says it not good is 38 %. Still the percentage of people who says yes is more

than other who says no.

Table 10.1

Do you feel that online shopping is % Respondents

better than shopping at physical brick

mortar store

Yes 45

No 38

Cant ,say 12
Q11 WHICH OF THE FOLLOWING STORES HAVE YOU VISITED

Figure 11.1

INTERPRETATION

This graph shows that 35% people use to visit e-bay for online shopping,40% use to go at

amazon.com because % of people who buys books is more than any other products so people

mostly visits amazon.com, 16 % people do at yahoo shopping and for other people use to visit at

BestBuy and others.

Table 11.1

Which of the following stores have you % of Respondents

visited online

e-bay 35

Yahoo shopping 16

Amazon 40

Best buy 10

Others 4
Q12 WHAT FACTORS HELP YOU TO DECIDE WHICH SITE TO USE FOR

ONLINE SHOPPING

Figure 12.1

INTERPRETATION

This diagram shows us what affects people to buy products on internet and it shows that 32%

people came to know about shopping sites through online advertisements. And they attracted

towards it and start getting products from there. And 20% people decision is affected by special

offers by the offers and the discounts given by the sites.

Table 12.1

What factors help you to decide which % of respondents

site is use for online shopping
Search engine 18
Personal recomdations 10
Special offers on sites 20
Online advertising 32
TV advertising 17
Others 3
Q13 HOW YOU MAKE YOUR PAYMETS ON THE INTERNET

Figure 13.1

INTERPRETATION

This diagram shows that mostly people uses credit card to pay their payments 78% people use to

pay by credit/debit card and 5% through bank transfer and 15% through pay pal and 2 from

paypal.

Table 13.1

How do you make your payments %of

online respondants

Credit card/ debit card 78

Bank transfer 5

Pay pal 15

Other 2
Q14 HAVE YOU FACE ANY PROBLEMS WHILE SHOPPING ONLINE

Figure 14.4

INTERPRETATION

This graph shows that whether people faces any problem while doing online shopping or not and

the result shows that 48% people says that they have faced problem while buying online and

28% people says that they dont face any problem and 14 says that we cant say.

Table 14.4

Have you any problems while shopping % of

online respondents
Yes 48
No 28
cant say 14
 CHAPTER 5

Findings Suggestions and Conclusion

 FINDINGS

Researcher found that most of the time youngster who are from the age of 20-25 shops

a lot on the net rather than other age limits. People used to do online shopping because of its

convenience.

The three factors that were found show a significant in influencing online shoppers and

consumers. The general distribution showed that the price was the primary factor for the entire

sample population, and that second factor was trust was closely followed by convenience.

Researcher segments the respondents through different variables found that a segment were

mainly trust oriented and the respondents had a high positive attitude towards purchasing books

online.

Other was mainly price and convenience oriented therefore took the most consideration to the

opinions and experiences of the Reference groups. As they low disposable income and were

somewhat convenience oriented when acquiring information about low prices, chose to label

them price easers.

The main thing which is very common in the most of the people about online shopping is its risk

of privacy i.e. hacking of account number getting passwords and all.

 SUGGESTIONS

As came to know after researching on this topic researcher recommend that, the online sellers

have to make their payment transparent, and as people are coming on their sites and they are

buying their products.

Retailers have to give more discounts to their customers so that they can visit again and again to

their site and it also helps to make people more aware about the low rick shopping of the net.

Transaction of money is very slow they have to make it fast so that customer dont have to face

much problem to pay for the product, if customer is going to face some problem he is not going

to visit our site and buy products.

The online advertisement must made for products in other website must have direct link for

purchasing site.

The retailers must make sure that their website is out of malwares and virus attacks.

Following implications should be followed

Discount price

A transfer and reliable retailer

Fast transactions

Focus on customer satisfaction

CHAPTER- 6

CONCLUSION
 CONCLUSION

Increased Internet penetration, a hassle free shopping environment and high levels of Net savings

see more and more Indians shopping online. But at the same time the companies need to reduce

the risks related to consumer incompetence by tactics such as making purchase websites easier to

navigate, and introducing Internet kiosk, computers and other aids in stores. The goal is not to

convert all shoppers to online purchasing, but to show them its an option. In addition to above,

efforts need to be taken to educate the online buyers on the steps that need to be undertaken

while making an online purchase. Moreover, the feedback of an online buyer should be captured

to identify flaws in service delivery. This can be done through online communities and blogs that

serve as advertising and marketing tools and a source of feedback for enterprises. I found that it

is a challenge for E-marketers to convert low frequency online buyers into regular buyers

through successful website design and by addressing concerns about reliable performance. Thus,

the online retailing raises more issues than the benefits it currently offers. The quality of products

offered online and procedures for service delivery are yet to be standardized. Till the same is

done, the buyer is at a higher risk of frauds.

 LIMITATIONS
Following are some limitations which affect our performance in the organization. A.K.
Infoshop is providing eminent facilities so as to increase and maintain the performance
of each and every employee in the organization.
1. The basic problem that everyone faces today is of recession. The same case is with
small scale sectors. The most likely argument is not getting enough return on their
investment so its difficult for them to invest at this point of time.
2. Some of the suppliers are satisfied with the present status of their business. They dont
want to expand further due to limited resources or lack of vision and like to avoid risk.
For e.g. if company gets regular order from government, shows no interest to Digital
Marketing promotional services.
3. The price factor also plays key role in generating leads because aware customers are
likely to respond to that services which offer maximum advantages at minimum cost. For
e.g. tradeindia.com provides almost same services but at considerably low amount as
compared to A.K. Infoshop .
4. Some of the clients are not able to afford the cost or price that A.K. Infoshop offers. It
necessitates keeping record of their status at regular interval. For e.g. with the help of
appointment at regular intervals, the probability of converting the prospect into regular
client can be found out.
5.Many of the clients had bad experiences as a result they have withdrawn from it. The
most likely reasons are unsatisfactory inquiries and fake inquiries. Some of them had
suffered heavy losses by accepting those fake inquires
.
6. Most of the organizations are controlled from their respective headquarters as a result
the decision remains pending for a long period of time. Regular follow up is required to
maintain their proper status.
7. The absence of respective departmental head because of meetings or on leave requires
follow up on continuous basis.
8. Some of the clients are very satisfied with their business as they are generating enough
business locally and so they donot go for Digital Marketing marketing.
9.Few clients are satisfied with their present service provider in all respect so they dont
want to change it.
10. Some of the organizations are positive about Digital Marketing promotional services
but they cant afford it at present due to low turnover or profit
11. Many of the clients are not willing to fill up the questionnaire because they feel that it
will result into leaking out important information which is harmful to their organization
at later stage. Some of them neglected to fill up such questionnaire without the authority
of their respective superiors
12. Some of the organizations have their own web pages and also have contacts of
website developers who help them to develop website for companies in more cost
effective way.
 RECOMMENDATIONS
For an effective Digital Marketing promotional marketing strategy for a manufacturer,
there are some recommendations which need to be followed so as to increase the revenue
of the company.
REGISTRATIONS AT B2B MARKETPLACES
Leveraging services of an Digital Marketing B2B marketplace opens up
numerous doors of opportunities. It offers both options for registrations free and
paid. The latter offers additional features to enhance business prospects. To gain
maximum exposure manufacturing companies should register at many Digital
Marketing B2B marketplaces as possible and be visible to buyers visiting from
across the globe.
BUILD A WEBSITE

A website that covers complete product and company information alongwith

client testimonials has become a prerequisite for manufacturers looking for web
presence. Updating the product catalogue and other latest happenings such as trade
fare participations at regular intervals is also essential to keep the customers and
visitors interest. The company must be prompt in replying to business queries
from buyers over email or phone.
SEARCH ENGINE OPTIMISATION
A specialized company needs to be engaged to undertake the SEO activities for
your company. Also the manufacturer firms should register themselves at Google
Local , Google Maps, and similar services across all search engines, both major
and minor.
EMAIL MARKETING
A concrete database of the target customers from a reliable source should be
obtained and send mailers using a service that gives detailed statistics of its rate
,click through ,etc.
 BUILD TRUST
Digital Marketing marketing is mainly based on trust.You can capitalize on
mechanism which bridge the trust gap associated with the Digital Marketing
medium and enhance your credibility.A.K. Infoshop has a business verification
service Trust Seal and that needs to be used in a very fair way to obtain the
customers trust.
SOCIAL MEDIA MARKETING:
It is a powerful tool to speed the word about your company and increase network
possibilities , social media , holds immense potentials. Sending regular update
messages in your LinkedIn network , updating companys products at various
blogs,uploading product pictures on photo sharing sites like Flickr,putting product
videos on all video sharing siteslike You Tube, placing company presentations and
documents on document sharing sites, such as Slide shares, Scribd,etc can
improve the suppliers perceptions over the Digital Marketing promotional
products.
 BIBLIOGRAPHY

References:-
Kotler, Philip Marketing Management published by Vikas publishing house Pvt.
ltd.
New Delhi.
Kothari, C. R. .Research Methodology. (third. edition 2007) published by. new
age
international (P) ltd.
CMA Magazine (Cement Manufacturers Association)
Aaker, D.A. and Shansby, J. (1982) Positioning your Product, Business
Horizons, 25, (May/June), 56-62

Crawford, C. M. (1985) A New Positioning Typology, journal of Product

Innovation
Management, 4 , 243-253
Domzal, T. and Unger, L. (1987) Emerging Positioning Strategies in Global
Marketing, journal of Consumer Marketing, 4 , 23-40

Hooley, G., Saunders, J. and Piercy, N. F. (1998) Marketing Strategy and

Competitive positioning (2nd edi), Hemel Hempstead: Prentice-Hall

Kotler, P. (2000). Marketing Management, (Millennium Ed), Upper Saddle River,

NJ: Prentice-Hall

Park, C. W., Jaworski, B. J. and McLnnes, D. (1986) Strategic Brand Concept-

Image Management, .journal of Marketing, 50 (October), 135-145
 Muhlbacher, H., Dreher, A. and Gabriel-Ritter, A. (1991) MIPS-Managing
Industrial Positioning Strategies, Industrial Marketing Management, 23, 287-297

News Papers:-

Times of India
Hindustan Times
Economic Times

Web Based References:-

http://www.Infoshop.in
http://www.wikipedia.com
http://www.answer.com
ANNEXURE
 QUESTIONNAIRE

1. What is your age?

15-20
21-25
26-30
2. What type of commodity did you purchase through online shopping?
Groceries
Cosmetics
c .Books
Clothes
Furniture
Electronic gadgets
Computer products
Toys
Cinema ticket
Airplane/railway ticket
3. Have you felt any problem while conducting online purchase?
Yes
No
4. what kind of problem face online purchase?
Delay in delivery
Cheap quality of product
Others
5. If you never had online shopping, please specify the reason
I dont know about online shopping
Risk of credit card transactions Internet illiteracy
Risk of identity theft Other reasons,
6. How often do you use internet for shopping?
Very often
Often
Sometimes
Rarely
Never
7. Select an approximate amount you would spend on a single online purchase:
Less than 1000
3000-5000
5000-10000
More than 10000
8. Websites you mostly prefer for online shopping?

Flipkart

Snapdeal

Myntar

other

9. What king of products purchase from online store ?

Electronics
Book
Apparel
other
10. Feeling of security in online shopping among the respondend?
 Yes
No

11.what is your mode of making payment in online shopping mostly?

Cash on delivery
Debit /credit
Bank transfer
Personal chequere

12.Internet reduces the monetary cost of traditional shopping ?

Yes
No