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celebrating
together
index
Objectives
Lines of Action
Celebrating Together
UNWTO Activities
Sponsorship and Partnership Opportunities
objectives
The United Nations (UN) has declared 2017 as the International Year of
Sustainable Tourism for Development. This decision comes fifty years after
the celebration of the International Tourist Year on Tourism Passport to
Peace (1967) and fifteen years since the International Year of Ecotourism
(2002).
The UN General Assembly has invited the World Tourism Organization (UNWTO)
to facilitate the organization and implementation of the Year, in collaboration
with Governments, relevant organizations of the United Nations System, other
international and regional organizations and other relevant stakeholders.
With the right policies in place, tourism can contribute to gender equality, the
preservation of ecosystems and biodiversity, the protection of natural and cultural
heritage, and offers solutions to many other pressing challenges our world is facing
today.
In the context of the 2030 Agenda for Sustainable Development and the Sustainable
Development Goals (SDGs), the International Year should foster a change in
policies, business practices and consumer behavior for a more sustainable tourism
sector.
The International Year shall explore and highlight tourisms role in the following five
key areas:
In order to promote and strengthen the role of tourism in the previously mentioned
five areas, the activities of the International Year should focus on, inter alia:
To promote tools and mechanisms for the monitoring and the measurement
of tourisms positive and negative impacts
Policymaking
To enhance curricula development in line with the 2030 Agenda and the SDGs
To stimulate a global debate on the Organize national and Governments Description of event(s)
contribution of tourism to the 2030 regional launches and
Agenda and the SDGs closing events Number of participants
To increase awareness among all Organize other events, Governments Description of each event
stakeholders including tourists of meetings and conferences Private Sector
the impact of travel and tourism on Academia Number of events
society and the environment, and how IOs
responsible travel can contribute to NGOs Number of participants for
sustainable development each event
3. Policymaking
1. Stakeholders are encouraged to be creative in the activities they carry out. The following list aims to provide ideas.
2. A reporting template will be made available to all stakeholders who wish to communicate their International Year activities. The template will allow for both quantitative and
qualitative information. The elements listed in this column are indicative and non-exhaustive.
UNWTO will compile, analyze and communicate the information provided on a global level.
unwto
activities
Bloggers competition
Use of the International Year to promote and receive support for flagship
initiatives of UNWTO and its partners, such as the initiatives under the 10YFP
Sustainable Tourism Programme and tourism development programmes,
e.g. women empowerment and/or youth employment through tourism
By engaging with the International Year, you will benefit from worldwide visibility
and association with the values of the United Nations in a truly global initiative with
unique networking opportunities.
Your contributions will allow UNWTO to carry out coordinated activities that
showcase the importance of sustainable tourism as a tool for development.
The activities you will support during the year-long celebration include, inter alia, the
official opening and closing events taking place in Madrid and Geneva respectively,
the publication of several reports, public awareness-raising campaigns and
international exhibitions.
With your involvement and support, we can look forward to a wonderful year of
activities promoting sustainable tourism as a driver of development.
How to support the International Year
Since all UNWTO activities must be funded through voluntary contributions, we are
pleased to offer the following support opportunities:
We want to welcome those Friends who wish to join the International Year through
smaller contributions starting at EUR 1,000. Friends of the International Year will
be duly recognized on the official IY2017 website throughout the year.
Tailor-made Sponsorships
We recognize that many supporters can provide significant in-kind support and
may wish to target sponsorship for specific events or activities. Our tailor-made
sponsorship opportunities are adaptable to the needs of the supporter, as long
as the value of in-kind support, or the combined value of financial contributions
and in-kind support, is equivalent to the value of any of the support opportunities
mentioned above.
Tailor-made sponsorship can include the support for certain high profile events
(e.g. Opening and Closing Ceremonies) or any other UNWTO activity related to the
International Year as described earlier.
Partner
Official
Overview of Benefits Diamond Gold Silver Friend
Sponsor