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DATA INTERPETATION AND ANALYSIS

The monthly potential of the wholesaler is

() 5000 10000
() 11000 15000
() 16000 20000
() more than 20000
S.NO
POTENTIAL OF WHOLSALER
RESOPNCE
PERCANTAGE
1
5000-10000
20
20.0
2
11000-15000
30
30.0
3
16000-20000
25
25.0
4
MORE THAN 20000
25
25.0

TOTAL=
100
100%

Top selling tooth paste brand in Wholesale


() Colgate
() Dabur
() Pepsodent
() Others
S.NO
BRAND
RESPONCE
PERCENTAGE
1
COLATE
40
40.0
2
DAUBER
10
10.0
3
PEPSONDET
20
20.0
4
OTHERS
30
30.0

TOTAL
100
100%

Top selling Tooth brush brand in Wholesale


() Colgate
() Pepsodent
() Oral B
() Others
S.NO
BRAND
RESPONCE
PERCENTAGE
1
COLATE
40
40.0
2
DAUBER
20
20.0
3
ORAL-B
10
10.0
4
OTHERS
30
30.0

TOTAL
100
100%
Has the price change of CAS 23g (Rs.10 to Rs.12)
changed the buying behavior of the wholesalers?
() Yes () No
S.NO
PARTICULARS

1
YES
60
60.0
2
NO
40
40.0
3
TOTAL
100
100%
Is the wholesaler satisfied with the distribution driver provided by
the company for all the products? Rate the amount of satisfaction of
the wholesalers from 1 to 5, where 1 being highly dissatisfied & 5
being highly satisfied.
1 2 3 4 5
() () () () ()
S.NO

1
1
10
10.0
2
2
20
20.0
3
3
15
15.0
4
4
25
25.0
5
5
30
30.0
6
TOTAL
100
100%

How far do the price changes of the products affect


the Wholesale business in terms of their sales? Rate the extent
with which the wholesale business is affected from 1 to 5 where
1 being highly affected & 5 being least affected.
1 2 3 4 5
() () () () ()
S.NO

1
1
5
5.0
2
2
20
20.0
3
3
15
15.0
4
4
15
15.0
5
5
45
45.0
6
TOTAL
100
100%

Due to the price changes, have the wholesalers


moved towards
() other brands of Colgate with the same MRP
() other companys brands with the same MRP
() higher SKUs of CAS

S:NO
PRICE CHANGES
RESPONSE
percent
1
Other brands
30
30.0
2
Other company
40
40.0
3
Higher skus
30
30.0

Total
100
100.0
Some retailers buy from the wholesalers instead of
the stockist mainly because
a. they sell at a lesser price
b. they can buy whenever they want according to their requirements
c. both a & b

S:no
Wholesalers
response
Percent
1
Lesser price
25
25.0
2
Requirement
50
50.0
3
Both a& b
25
25.0

Total
100
100.0

Wholesalers who do retail business should be given


visibility payout for every month (like a few GS). Rate the
opinion of the wholesalers in terms of the agreeableness from 1
to 5, where 1 being strongly disagree, 5 being strongly agree.
1 2 3 4 5
() () () () ()

S:no
Wholesaler opinion
response
Percent
1
1
10
10.0
2
2
5
5.0
3
3
25
25.0
4
4
30
30.0
5
5
20
20.0

Total
100
100%
Range selling is necessary in wholesale market. Rate
the willingness of the wholesalers from scale 1 to 5 where 1
being strongly disagree and 5 being strongly agree.
1 2 3 4 5
() () () () ()
S:no
Wholesaler opinion
response
Percent
1
1
8
8.0
2
2
22
22.0
3
3
20
20.0
4
4
20
20.0
5
5
30
30.0
Total
100
100%

3.2 STATISTICAL TOOLS AND ANALYSIS

CHI-SQUARE
Chi-square is the sum of the squared difference observed (o) and the expected (e) data (or the
deviation, d), divided by the expected data in all possible categories.

Null hypothesis (Ho):


There is no association between age and potential level of wholesaler
Alternate hypothesis (H1):
There is association between age and potential level of wholesaler

Case Processing Summary

Cases

Valid
Missing
Total

N
Percent
N
Percent
N
Percent
Age * potential level of wholesaler
100
100.0%
0
0.0%
100
100.0%

Age * satisfaction with the potential level of wholesaler Cross tabulation

Potential level of wholesaler


Total

Yes
No
Can't say

Age
18 25 years
Count
15
0
0
15

Expected Count
9.9
2.6
2.6
15.0

26-35 years
Count
40
0
0
40

Expected Count
26.4
6.8
6.8
40.0
36-45 years
Count
11
17
7
35

Expected Count
23.1
6.0
6.0
35.0

Above 45
Count
0
0
10
10

Expected Count
6.6
1.7
1.7
10.0
Total
Count
66
17
17
100

Expected Count
66.0
17.0
17.0
100.0

Chi-Square Tests

Value
df
Asymptotic Significance (2-sided)
Pearson Chi-Square
104.202a
6
.000
Likelihood Ratio
102.792
6
.000
Linear-by-Linear Association
58.067
1
.000
N of Valid Cases
100
a. 4 cells (33.3%) have expected count less than 5. The minimum expected count is 1.70.

Degree of Freedom= (r-1) *(c-1)


= (4-1)* (3-1)
= 3*2= 6
Calculated value = 104.202

Tabulated value = 12.592

INFERENCE:
Since, Cal (X) = 104.202> Tab (X)) = 12.592, so the Null hypothesis H0 is accepted and
alternative hypothesis H1 is rejected. Thus, there is no association between age and potential
level of wholesaler

3.3 ONE-WAY ANOVA CLASSIFICATION


Null hypothesis (Ho):
There is no significance difference between gender and top selling
brands
Alternate hypothesis (H1):
There is a significance difference between gender and top selling brands.

Calculated value= 0.27

Tabulated value = 3.09

F = F cal >F tab F= 3.09 > 0.27


Hence, the alternate hypothesis [H1] is accepted.
INFERENCE:
The tabulated value is greater than the calculated value of F. Hence, we accept the
alternate hypothesis and conclude that there is significance difference between gender and
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