CS/MSc.lMed ia Sc.

lOdd/Sem-3 rd/MM C-302B/201S-16

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MAULANA ABUL KALAM AZAD UNIVERSITY OF TECHNOLOGY,
WEST BENGAL

MMC-302B

COMMUNICATION RESEARCH
Time Allotted: 3 Hours Full Marks: 70

The questions are of equal value.

The figures in the margin indicate full marks.
Candidates are required to give their answers in their own words as far as practicable.
All symbols are of usual significance.

GROUP A
(Multiple Choice Type Questions)
1. Answer any ten questions. 10xl=10

(i) To test a hypothesis of a casual relationship between variables means

(A) content validity (B) hypothesis-testing
(C) chi square (D) completion rate

(ii) When the research is carried on over several time-periods, is known as

(A) One-time research (B) Historical research
(C) Longitudinal research (D) Simulation research

(iii) The study of various steps that are generally adopted by a researcher in
studying his research problem along with the logic behind them are known
as
(A) research methodology (B) random sampling
(C) content analysis (D) laboratory research

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(iv) A tentative assumption made in order to draw out and test its logical or
empirical consequences is known as
(A) null hypothesis (B) correlation
(C) control variable (D) working hypothesis

(v) Exploration, Description, Diagnosis, and Experimentation are the categories

of
(A) Cross-Tabulation (B) Research purpose
(C) Data Analysis (D) Deductive Method

(vi) Which technical term is used to design the study minimizing the effects of
extraneous independent variables?
(A) 'Control' (B) 'P-value'
(C) 'Probability' (D) 'Ratio Scale'

(vii) Errors in the sampling procedures, that cannot be reduced or eliminated by

increasing the sample size is called
(A) selection bias (B) systematic bias
(C) significance level (D) snowball sampling

(viii) The sampling procedure which does not afford any basis for estimating the
probability that each item in the population has of being included in the
sample is known as
(A) Variance (B) Triangulation
(C) Non-probability sampling (D) Statistical Control

(ix) A simple a system of assigning number symbols to events in order to label

them is called
(A) Ratio scale (B) Nominal scale
(C) Interval scale (D) Ordinal scale

(x) Which element in research indicates the degree to which an instrument

measures what it is supposed to measure?
(A) Z Score (B) Field Work
(C) Validity (D) Indirect Effect

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(xi) Survey research to measure reactions of target audience consumers to early-

stage versions of different ads is known as
(A) Ad Statements Test (B) Ad positioning Test
(C) Ad Concept Testing (D) Active Buyer

GROUPB
(Short Answer Type Questions)

Answer any three questions. 3x5 = 15

2. Explain the meaning and significance of a Research design.

3. What do you mean by research? Explain its significance in modem times.

4. What points will you keep in mind while preparing a research report?
Explain.

5. Distinguish between Research methods and Research methodology.

6. Describe the different types of research.

7. Briefly describe the most widely used classification of measurement scales.

GROUpe
(Long Answer Type Questions)

Answer any three questions. 3x15 = 45

8. "Empirical research in India in particular creates so many problems for the

researchers". State the problems that are usually faced by such researchers.

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9. "A research scholar has to work as a judge and derive the truth and not as a
pleader who is only eager to prove his case in favour of his plaintiff."
Discuss the statement pointing out the objectives of research.

10. "The researcher must decide the way of selecting a sample or what is
popularly known as the sample design." - Briefly mention of the different
types of sample designs.

11. Give your understanding of a good research design. Is single research design
suitable in all research studies? If not, why?

12. Under what circumstances stratified random sampling design is considered

appropriate? How would you select such sample? Explain by means of an
example.

13. Enumerate the different methods of collecting data. Which one is the most
suitable for conducting enquiry regarding family welfare programme in
India? Explain its merits and demerits.

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