GET DATA /TYPE=XLSX

/FILE='D:\XIMB\MBA-BM(I)\Term-II\SRM\SRM Assignment 4\Customer Preferences

for Buying A Smartphone.xlsx'
/SHEET=name 'Customer Preferences for Buying'
/CELLRANGE=full
/READNAMES=on
/ASSUMEDSTRWIDTH=32767.
EXECUTE.
DATASET NAME DataSet1 WINDOW=FRONT.
CROSSTABS
/TABLES=Occupation BY Age FamilyIncome
/FORMAT=AVALUE TABLES
/CELLS=COUNT
/COUNT ROUND CELL.

SUMMARIZE
/TABLES=Age FamilyIncome Occupation HighestEducationalQualification Whether
yourspouseisworking Youconsiderowningamobilehandsetasa Whendidyoulastbuyasmar
tphone Thereasonforbuyinganewsmartphone Whatdidyoudowithyouroldsmartphone Whi
chbrandofsmartphonewouldyouprefertobuy Didyoubuythesamebrandofsmartphonewhich
youwereusingbefore Whichoperatingsystemwouldyouprefer Wheredidyoulastbuyasmar
tphone Selectyourpreferablerangeofinvestmentonasmartphone
/FORMAT=VALIDLIST NOCASENUM TOTAL LIMIT=100
/TITLE='Case Summaries'
/MISSING=VARIABLE
/CELLS=COUNT.

FREQUENCIES VARIABLES=Age FamilyIncome

/STATISTICS=STDDEV RANGE MINIMUM MAXIMUM MEAN MEDIAN MODE SUM SKEWNESS SESK
EW KURTOSIS SEKURT
/PIECHART PERCENT
/ORDER=ANALYSIS.

CROSSTABS
/TABLES=Occupation BY FamilyIncome
/FORMAT=AVALUE TABLES
/STATISTICS=CHISQ CORR
/CELLS=COUNT
/COUNT ROUND CELL.

CROSSTABS
/TABLES=FamilyIncome BY Occupation Selectyourpreferablerangeofinvestmentona
smartphone

Page 1
 /FORMAT=NOTABLES
/STATISTICS=CHISQ CORR
/COUNT ROUND CELL
/BARCHART.

CROSSTABS
/TABLES=Age BY Youconsiderowningamobilehandsetasa
/FORMAT=NOTABLES
/STATISTICS=CHISQ CORR
/COUNT ROUND CELL
/BARCHART.

CROSSTABS
/TABLES=Occupation BY Youconsiderowningamobilehandsetasa
/FORMAT=NOTABLES
/STATISTICS=CHISQ CORR
/COUNT ROUND CELL
/BARCHART.

CROSSTABS
/TABLES=Occupation BY Thereasonforbuyinganewsmartphone
/FORMAT=NOTABLES
/STATISTICS=CHISQ CC PHI LAMBDA UC CORR
/COUNT ROUND CELL
/BARCHART.

CROSSTABS
/TABLES=Occupation BY Thereasonforbuyinganewsmartphone
/FORMAT=AVALUE TABLES
/STATISTICS=CHISQ CC PHI LAMBDA UC CORR
/CELLS=COUNT RESID SRESID ASRESID
/COUNT ROUND CELL.

CROSSTABS
/TABLES=Occupation BY Thereasonforbuyinganewsmartphone
/FORMAT=AVALUE TABLES
/STATISTICS=CHISQ CC PHI LAMBDA UC CORR
/CELLS=EXPECTED ROW ASRESID
/COUNT ROUND CELL.

CROSSTABS
/TABLES=Whetheryourspouseisworking BY Thereasonforbuyinganewsmartphone
/FORMAT=AVALUE TABLES
/STATISTICS=CHISQ CC PHI LAMBDA UC CORR

Page 2
 /CELLS=EXPECTED ROW ASRESID
/COUNT ROUND CELL.

CROSSTABS
/TABLES=FamilyIncome BY Thereasonforbuyinganewsmartphone
/FORMAT=AVALUE TABLES
/STATISTICS=CHISQ CC PHI LAMBDA UC CORR
/CELLS=EXPECTED ROW ASRESID
/COUNT ROUND CELL.

CROSSTABS
/TABLES=Age BY Thereasonforbuyinganewsmartphone
/FORMAT=AVALUE TABLES
/STATISTICS=CHISQ CC PHI LAMBDA UC CORR
/CELLS=EXPECTED ROW ASRESID
/COUNT ROUND CELL.

CROSSTABS
/TABLES=Youconsiderowningamobilehandsetasa BY Thereasonforbuyinganewsmartph
one
/FORMAT=AVALUE TABLES
/STATISTICS=CHISQ CC PHI LAMBDA UC CORR
/CELLS=EXPECTED ROW ASRESID
/COUNT ROUND CELL.

CROSSTABS
/TABLES=Youconsiderowningamobilehandsetasa BY Thereasonforbuyinganewsmartph
one
/FORMAT=AVALUE TABLES
/STATISTICS=CHISQ
/CELLS=EXPECTED ROW ASRESID
/COUNT ROUND CELL.

Crosstabs
Case Processing Summary

Cases
Valid Missing Total
N Percent N Percent N Percent
You consider owning a
mobile handset as a? * The
reason for buying a new 149 100.0% 0 0.0% 149 100.0%
smartphone?

Page 3
 You consider owning a mobile handset as a? * The reason for buying a new smartphone? Crosstabulation

The reason for ...

Desire to have
a new device
You consider owning a Comfort Expected Count .2
mobile handset as a? % within You consider
owning a mobile handset as 4.3%
a?
Adjusted Residual 2.3
Digital india Expected Count .0
% within You consider
owning a mobile handset as 0.0%
a?
Adjusted Residual -.1
Necessity Expected Count .8
% within You consider
owning a mobile handset as 0.0%
a?
Adjusted Residual -1.9
Necessity plus Style Expected Count .0
% within You consider
owning a mobile handset as 0.0%
a?
Adjusted Residual -.1
Status Expected Count .0
% within You consider
owning a mobile handset as 0.0%
a?
Adjusted Residual -.2
Total Expected Count 1.0
% within You consider
owning a mobile handset as 0.7%
a?

Page 4
 You consider owning a mobile handset as a? * The reason for buying a new smartphone? Crosstabulation

The reason for ...

Lack of
functionalities
You consider owning a Comfort Expected Count 11.4
mobile handset as a? % within You consider
owning a mobile handset as 47.8%
a?
Adjusted Residual -.2
Digital india Expected Count .5
% within You consider
owning a mobile handset as 100.0%
a?
Adjusted Residual 1.0
Necessity Expected Count 58.1
% within You consider
owning a mobile handset as 51.3%
a?
Adjusted Residual .8
Necessity plus Style Expected Count .5
% within You consider
owning a mobile handset as 100.0%
a?
Adjusted Residual 1.0
Status Expected Count 3.5
% within You consider
owning a mobile handset as 14.3%
a?
Adjusted Residual -1.9
Total Expected Count 74.0
% within You consider
owning a mobile handset as 49.7%
a?

Page 5
 You consider owning a mobile handset as a? * The reason for buying a new smartphone? Crosstabulation

The reason for ...

Lag issues
You consider owning a Comfort Expected Count .2
mobile handset as a? % within You consider
owning a mobile handset as 0.0%
a?
Adjusted Residual -.4
Digital india Expected Count .0
% within You consider
owning a mobile handset as 0.0%
a?
Adjusted Residual -.1
Necessity Expected Count .8
% within You consider
owning a mobile handset as 0.9%
a?
Adjusted Residual .5
Necessity plus Style Expected Count .0
% within You consider
owning a mobile handset as 0.0%
a?
Adjusted Residual -.1
Status Expected Count .0
% within You consider
owning a mobile handset as 0.0%
a?
Adjusted Residual -.2
Total Expected Count 1.0
% within You consider
owning a mobile handset as 0.7%
a?

Page 6
 You consider owning a mobile handset as a? * The reason for buying a new smartphone? Crosstabulation

The reason for ...

Last phone was

broken
You consider owning a Comfort Expected Count 6.0
mobile handset as a? % within You consider
owning a mobile handset as 21.7%
a?
Adjusted Residual -.5
Digital india Expected Count .3
% within You consider
owning a mobile handset as 0.0%
a?
Adjusted Residual -.6
Necessity Expected Count 30.6
% within You consider
owning a mobile handset as 29.1%
a?
Adjusted Residual 1.5
Necessity plus Style Expected Count .3
% within You consider
owning a mobile handset as 0.0%
a?
Adjusted Residual -.6
Status Expected Count 1.8
% within You consider
owning a mobile handset as 0.0%
a?
Adjusted Residual -1.6
Total Expected Count 39.0
% within You consider
owning a mobile handset as 26.2%
a?

Page 7
 You consider owning a mobile handset as a? * The reason for buying a new smartphone? Crosstabulation

The reason for ...

Last phone was

damaged due
to water.
You consider owning a Comfort Expected Count .2
mobile handset as a? % within You consider
owning a mobile handset as 4.3%
a?
Adjusted Residual 2.3
Digital india Expected Count .0
% within You consider
owning a mobile handset as 0.0%
a?
Adjusted Residual -.1
Necessity Expected Count .8
% within You consider
owning a mobile handset as 0.0%
a?
Adjusted Residual -1.9
Necessity plus Style Expected Count .0
% within You consider
owning a mobile handset as 0.0%
a?
Adjusted Residual -.1
Status Expected Count .0
% within You consider
owning a mobile handset as 0.0%
a?
Adjusted Residual -.2
Total Expected Count 1.0
% within You consider
owning a mobile handset as 0.7%
a?

Page 8
 You consider owning a mobile handset as a? * The reason for buying a new smartphone? Crosstabulation

The reason for ...

Last phone was

stolen
You consider owning a Comfort Expected Count 1.2
mobile handset as a? % within You consider
owning a mobile handset as 8.7%
a?
Adjusted Residual .8
Digital india Expected Count .1
% within You consider
owning a mobile handset as 0.0%
a?
Adjusted Residual -.2
Necessity Expected Count 6.3
% within You consider
owning a mobile handset as 5.1%
a?
Adjusted Residual -.2
Necessity plus Style Expected Count .1
% within You consider
owning a mobile handset as 0.0%
a?
Adjusted Residual -.2
Status Expected Count .4
% within You consider
owning a mobile handset as 0.0%
a?
Adjusted Residual -.6
Total Expected Count 8.0
% within You consider
owning a mobile handset as 5.4%
a?

Page 9
 You consider owning a mobile handset as a? * The reason for buying a new smartphone? Crosstabulation

The reason for ...

Need for an
additional
mobile phone
You consider owning a Comfort Expected Count 1.5
mobile handset as a? % within You consider
owning a mobile handset as 8.7%
a?
Adjusted Residual .4
Digital india Expected Count .1
% within You consider
owning a mobile handset as 0.0%
a?
Adjusted Residual -.3
Necessity Expected Count 7.9
% within You consider
owning a mobile handset as 6.0%
a?
Adjusted Residual -.7
Necessity plus Style Expected Count .1
% within You consider
owning a mobile handset as 0.0%
a?
Adjusted Residual -.3
Status Expected Count .5
% within You consider
owning a mobile handset as 14.3%
a?
Adjusted Residual .8
Total Expected Count 10.0
% within You consider
owning a mobile handset as 6.7%
a?

Page 10
 You consider owning a mobile handset as a? * The reason for buying a new smartphone? Crosstabulation

The reason for ...

Out of fashion
You consider owning a Comfort Expected Count 2.2
mobile handset as a? % within You consider
owning a mobile handset as 4.3%
a?
Adjusted Residual -.9
Digital india Expected Count .1
% within You consider
owning a mobile handset as 0.0%
a?
Adjusted Residual -.3
Necessity Expected Count 11.0
% within You consider
owning a mobile handset as 6.8%
a?
Adjusted Residual -2.0
Necessity plus Style Expected Count .1
% within You consider
owning a mobile handset as 0.0%
a?
Adjusted Residual -.3
Status Expected Count .7
% within You consider
owning a mobile handset as 71.4%
a?
Adjusted Residual 5.8
Total Expected Count 14.0
% within You consider
owning a mobile handset as 9.4%
a?

Page 11
 You consider owning a mobile handset as a? * The reason for buying a new smartphone? Crosstabulation

The reason for ...

Phone stops
working or gets
heated up, so
need a new
phone Total
You consider owning a Comfort Expected Count .2 23.0
mobile handset as a? % within You consider
owning a mobile handset as 0.0% 100.0%
a?
Adjusted Residual -.4
Digital india Expected Count .0 1.0
% within You consider
owning a mobile handset as 0.0% 100.0%
a?
Adjusted Residual -.1
Necessity Expected Count .8 117.0
% within You consider
owning a mobile handset as 0.9% 100.0%
a?
Adjusted Residual .5
Necessity plus Style Expected Count .0 1.0
% within You consider
owning a mobile handset as 0.0% 100.0%
a?
Adjusted Residual -.1
Status Expected Count .0 7.0
% within You consider
owning a mobile handset as 0.0% 100.0%
a?
Adjusted Residual -.2
Total Expected Count 1.0 149.0
% within You consider
owning a mobile handset as 0.7% 100.0%
a?

Chi-Square Tests

Asymp. Sig. (2-

Value df sided)
a
Pearson Chi-Square 49.491 32 .025
Likelihood Ratio 32.992 32 .418
N of Valid Cases 149

a. 38 cells (84.4%) have expected count less than 5. The minimum expected count is .01.

Page 12