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Maysoon uses high quality imported fabric and particularly like to work
with unusual, novelty fabric, but put it in a basic shape. This, we
believe, helps the piece last. Our main emphasis has been to create
Haute Couture (Made-to-measure) clothes with excellent colour
schemes and embroidery with fashion embellishments in all their
compositions. The embroideries include Zardosi, Kora, Naqshi, Bead,
Sequin, Swarovski Crystal, Diamantes, Appliqué, Kundan, Badla,
Kamdani, Aari, Jaali, Mokaish, Kashida, Abla, Resham, and Tilla work
(Silver and Gold threads).
HISTORY
Before starting the boutique business, the owners were involved in transport
business named General Transport Services (GTS). They owned 100 buses and
successfully run their business but General Transport Services (GTS) was a
government owned company and was liquidated in 1998 and owners had suffered
huge losses. Many of the busses had been lost and remaining were sold.
After that misfortune, they were thinking about another business to start. One of
the friend of the Sh. Farooq Ahmad named Chaudhary Waqas gave him the idea of
starting a boutique business who was dealt in boutique business. But the problem
was that the owners had no experience and knowledge of this business at that time.
They started spending their time on friend’s shop. After getting little idea, they
displayed few dresses on their frind’s shop got very good response from
customers. They did this many times and the luck was with them and at every next
step, their confidence level enhanced to start their own boutique.
Owners/directors
1. Sh.Farooq Ahamad
Director
2. Sh.Rauf Ahamad
Director
ABOUT DIRECTORS
"I genuinely believe that today’s women have the confidence to wear
any color, no matter how wild and conflicting, for her any line in the
silhouette can be flattering, granted that there is a balance and a
sense of minimalism about the form".
STORE LOCATIONS
PAKISTAN
Islamabad:
Cell: 03009451480
Lahore:
Phone: 042-6671646
---------------------------------------
Phone: 042-6681667-6682909
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Phone: 042-5756179-5877270-5877277
Karachi:
Phone: 021-4943019
UNITED KIGDOM
London:
Phone: +442081449386
Manchester:
M250GE, UK.
Phone: 0161-7735282
Cell: 078-09385735
USA, Canada
canada:
InStyle Fashion
Sobiyah Mannan
Brampton,Ontario,Canada
416-992-1225
instylefashion4u@gmail.com
New Jersey:
Phone:732-283-0204,908-930-5699
Fax:732-283-5071
Head Office:
vioce:+92-3218408323-3008408323-4235011232
fax:+92-4235877270
Email: maysoonfashion@hotmail.com
ORDER PLACING PROCESS
Online selling
Fashion shows
Fashion Show in Pakistan-2006
The Maysoon Lifestyle 2006 is taking place once again in Lahore Pakistan, The Show
encompassed all aspects of the Asian community’s vibrant lifestyle, with different zones.
Kaleem (Creative Director) said all the material used in Maysoon clothes was indigenous.
He said the textile industry should promote fashion by holding fashion weeks.
Marketing strategy
The marketing logic by which the business unit hopes to achieve its marketing objectives.
• Market segmentation
• Market targeting
• Market differentiation and positioning
Market segmentation
Dividing a market into different groups of buyers who have different needs,
characteristics and behavior and who might require separate product or marketing
program.
Market segment
A group of consumers who respond in a similar way to given set of marketing efforts.
Market targeting
The process of evaluating each segment attractiveness and selecting one or more
segments to enter.
The
Market Customer Integrated Profits through
marketing
Needs marketing customer satisfaction
concept
OUTSIDE-IN PERSPECTIVE
RECRUITMENT PROCESS
The recruitment process of Maysoon is very simple. It doesn’t involve any complex
formalities. The incumbent just has to submit his bio-data and Sh. Kaleem Farooq has
the authority to hire or reject the candidate.
The following points are taken into consideration while hiring a person as a salesperson.
Qualification (at least matric)
Experience
Personal appearance
Communication skills
Except all these requirements, there is a one week trail of a candidate in order to judge
his selling and communication skills.
EMPLOYEES PERSPECTIVE
Employee’s perspective (satisfaction level) about his organization can be judged with the
help of following criteria.
Pay/salary
Treatment
Bonus/incentives
Holidays
Workload
Timings
(details)
FINANCIAL INSIGHT
Most profitable branch
Maysoon is not a single shop in Lahore. It has several branches located in different parts
of Lahore. Among these branches, the fortress branch is the most profitable branch of
maysoon according to their owners. The reason behind this is that the rates of this shop
are somewhat high as compare to other shops as target consumers belong to elite class.
The following picture is giving the glimpse of the most profitable branch of maysoon in
Lahore.
25
20
AVERAGE 15
PROFIT 10
branches
(Figure in 5
0.1 million)
0
fortress cantt liberty
BRANCHES
Sales trend for last four years
The following graph is showing the trend of the sales of maysoon i.e. fortress branch for
the last four years. The graph is showing the decreasing trend in sales. The sales of year
2006 are less as compared to year 2007 because in year 2006,the maysoon was at very
initial stage and with the passage of time i.e. in 2007 the profits starts increasing but in
year 2008 and 2009 the profits start diminishing because of certain political and security
reasons in Pakistan.
SALESTREND
30
25
20
SALES 15
(Figure in 10
0.1 million) 5
0
2006 2007 2008 2009
YEARS
PAY SYSTEM
COMPETITORS
KASHISH
•
SAJNI
•
DARLING