LIFE OF THOMAS COOK

INTRODUCTION

Tourism nowadays has Become an important branch of the worldwide because

it helps the Ministry of Economy of the countries and their social development.
Tourism increasingly has had to expand and find new approaches DUE tail
demand has increased significantly. That is why in times past was thought
possible benefits that tourism could have on the different angles, so it is
important to talk about the Pioneers of esta Scope, one and considered the
most important was Thomas Cook, large employer and pioneer of modern
tourism, who think travel agents. A This character is also considered a great
promoter of the UN and not only took a big step into Chinese Tourist Area in the
financial area.

Thomas Cook was born on 22 November 1808 in the city of Melbourne,

England, son of Jonh and Elizabeth Cook. At the age of 10 left home para Start
with your work experience, working as an assistant gardener UN and
performing 16, I became a preacher. It was up to the July 5, 1841 organized
the first trip in history, becoming an exchange Done That Expectations. From
here CREA travel agencies in order to be able to meet and make it easier Form
Travel customers. He died in 1892 at the age of 83 years, leaving in its Power
family Do.

The Purpose of This Research is to give to know the significance and

importance of Thomas Cook has had within the field of tourism. And get results
about the level of knowledge of esta guru among students of business
administration institutions registered in the autumn-winter period 2010 5th to 7th
semester

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 INDICE

INTRODUCTION ................................................................................................ 1
JUSTIFICATION................................................................................................. 3
OBJECTIVE ....................................................................................................... 3
LIFE OF THOMAS COOK .................................................................................. 4
1 CHILDHOOD, ADOLESCENCE AND MATURITY. ......................................... 4
2 CREATING TRAVEL AGENCY TRAVEL VOUCHER.................................. 5
3 IMPORTANCE OF WORKS OF THOMAS COOK ....................................... 7
4 TRANSFORMATION THOMAS COOK GROUP ......................................... 8
5.- THE GUIDES OF THOMAS COOK : ....................................................... 10
6.-MASS TOURISM ...................................................................................... 11
CONCLUSION ................................................................................................. 16
REFERENCES ................................................................................................. 17

2
 JUSTIFICATION

Perhaps paragraph MANY characters, no UN remarkable man sea

or in their majority do not know their name, but in particular, I is
interesting, be a mathematical genius, a great scientist etc, but its
contribution or ideas that had para Los Organized trips is why many
people today ACHIEVE Enjoy your vacation, or are in the midst Do
Travel Organization of work, and as I repeat is why Thomas Cook is
interesting to me, because with their jobs, see a Basically what
today is tourism.

OBJECTIVE

The target has work to go a little more son who is input, or work
performed by Thomas
Cook and learn more about The, and after knowing sable which was
very important in what today is tourism, something that many
characters unknown, and personally I Tourism As a student
interested in the idea of giving a life of knowing esta character who

3
was the initiator or precursor of much of what constitutes the tourism
activity today, and briefly see is that it has evolved.

LIFE OF THOMAS COOK

The life and the way how this great guru increased tourism will help us
understand and discover where and how your inspiration and especially its
dedication to become what is now called the father of tourism emerged.
Talking about his childhood, adolescence, adulthood and especially the last
years of his life would provide ideas and information necessary regarding the
path that Thomas Cook had throughout his life in the field of tourism, to the
impact they have He had his works today.

1 CHILDHOOD, ADOLESCENCE AND MATURITY.

Thomas Cook was born on November 22, 1808 in the city of Melbourne,
Derbyshire in the country of England, son of John and Elizabeth Cook, was the
first child of the couple, named after the father of Elizabeth, Thomas Perkins. At
the age of 10 years Thomas Cook left school and started working as an
assistant to a market gardener.
On reaching the age of 16, when starting his teens, he became a preacher,
during this period he toured the region as an evangelist of a town where
Baptists distributed leaflets and invited people to preach as he did; and he
devoted his time to be a cabinetmaker in order to make money. (Cfr. Thomas
Cook, 2010)

On reaching the age of 16, when starting his teens, he became a preacher,
during this period he toured the region as an evangelist of a town where
Baptists distributed leaflets and invited people to preach as he had; and he
devoted his time to be a cabinetmaker in order to make money.
On March 3, 1833 Cook finds the love of his life and married Marianne Mason.
This in turn 33 Leicester travels to attend one of the many meetings that
organized the Temperace Local Society. During this meeting it was proposed to
rent a train in which all members of the organization could move towards
Longhborough where later a celebration for a major conference would be held.
It was how the July 5, 1841, about 500 people were taken about 12 miles for the
price of one shilling; taking into account round-trip ticket and is considered the
first organized trip in history. It is from this important event where Thomas Cook
began to trace.
It is in 1844 where Thomas Cook agrees with the railway company Midland
County a permanent contract, as long as they count on a certain number of
passengers; This success was that led him to start his own business which
began organizing trips gradually rail with low cost.
On one trip I took about 350 people from Leicester City to Scotland, despite the
success of your new business emerged some problems due to lack of capacity,
which led him to bankruptcy. However, he continued without being able to

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defeat and claimed bragging your trip with 165,000 visitors to the "Great
Exhibition" in 1851.

During that same year he continued to organize trips to different cities.

Breaking through in the independent travel, setting the "All Inclusive and
Independent Travel", in which the traveler would independently but the agency
was in charge of transport, food, accommodation for a specified time on any
route chosen.
He later teamed up with his son Jonh A. Mason Cook, and start putting an
association called "Thomas Cook & Soon", perfecting your business on
package tours creating the "Hotel Voucher" which was a release of a special
coupon book , which were issued by travelers and were valid for lunch in a
restaurant or for accommodation in a hotel, as long as these sostuviesen
agreement with Thomas Cook association.

The following year to provide a better service to its travelers make a bond or
better known as voucher, which allowed its use in hotels where travelers were
staying providing certain benefits in terms of contracted services and pre paid
travel agency.

They still big business began to emerge new businesses dedicated to this area,
one of the largest and more competitive for the agency Thomas Cook was
called "American Express" by Henry Wells and William Fargo initially dedicated
to freight and subsequently they became a creditor of the world's largest
agency.

To be affected by the different competitions, at the age of 60 years Thomas

Cook travel to the countries of Holland, Belgium and Germany in order to
realize the supply of transport services more different railway companies.
Managing to get explode passenger traffic since the Brenner route and Brindisi.
In 1874 creates the Travelers Cheques, which are heels that were available in
any bank with a preset amounts, usually in foreign currency. And once in the
travel destination can be exchanged for money with a bank payment
commission. Becoming a profit for the agency since 1888 for Thomas Cook
issued more than 3.25 million tickets for travel.
Unfortunately for 1892, the first to organize a trip and the founder of the travel
agency dies at the age of 83 years. But the agency business followed by the
family until 1928, where the name was transferred.

2 CREATING TRAVEL AGENCY TRAVEL VOUCHER.

Unquestionably what I bring to the Thomas Cook tourism is great, because it is

recognized as the first travel agent dedicated full time as well as the father of
modern tourism. Because as I had seen in the previous chapter it was the first
to organize a trip. (Cfr. Essay Thomas Cook, 2009).

Which allowed the support given to Thomas Cook provide detailed information
on what the trip would include also the cost, making it what is offered today in
tour packages dented agencies present different travel destinations.

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This first step development framework of a professional travel agent, which
cares for the needs of tourists. This premiered in 1845 as a pioneer in
organizing trips and excursions to prioritize this activity, creating a planning of it
to what we know today as tour, which focused on the interests of tourists.
For a plus in service the handbook of the trip is created, a manual where the
most outstanding travel information, which allowed to know the itinerary to
arrange the length of the day so you can make the most time was over stay at a
certain place. I premiered with great success on the first trip that took place out
of Liverpool to Wales, in which managed to obtain preferential rates at a low
cost by the number of people benefiting low-income society.
Later the idea of individual trips using the railway, which allowed expanding
travel to nearby sites and using the bow to discover places beyond the
continental borders, achieving a great success being the year with the highest
gain obtained for resumed Cook companies.

Thus in 1865 a travel agency named Thomas Cook & Son be formed (see
Annex A) that was approaching the middle class British travelers to destinations
like France, Italy or Egypt, in addition to developing tourism in Switzerland,
which He became the tourist destination par excellence from now until the early
twentieth century with the rise of mountaineering.
For 1931, it merged with Wagon-Lits organization that was dedicated to
managing mobile and express bedrooms, by creating the two most important
agency travel in Europe is born. Years later all trips in creating this agency were
led to the handbook or with the trip and the trip to Scotland was opened.

Such was the success of this agency that the Franco-Prussian war even when
he had the opportunity to travel without the risk of being attacked, was the only
company that is respected and that could travel with confidence even knowing
the situation.
Thus the experience gained to make travel in groups and individual meets the
difficulty tourists with respect to its currency and to the place you visit, so that
begins to have relationships with the hotels and make the voucher, lacircular
note and additional services.

Thomas Cook pioneered the creation of voucher traveler in 1867, this was a
great contribution to tourism because this meant that foreigners no longer had
to change their currencies to the country in which they were. Because Cook
travel agency established relationships with the hotels, so that with this voucher
they could make use of the services contracted with the agency without having
to change currency, as was already seen to that the travel agent. (Cfr. UTEC
Library, 2010)
After you see the need to establish more relationships with various facilities
such as banks, hotels, restaurants and commercial houses in different parts of
the world and so that creates circular note, in the year of 1874 which is the
predecessor of what now we are known as traveler check, currently handled by
American Express.
Later other services included on their trips as guides, interpreters, and voucher
and acquaintances, but I add more than a promissory note that was help for
hotel accommodation. This promissory call around the world and this proposed
cost 200 guineas be a breakthrough and success for tourism.

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Years later I travel with 165,000 people, and use their notes but with
innovations since it was a holiday package, this in order to save money and
time, that I implement so that people will pay with the currency of the country,
this is what we now know as all inclusive. Four years later he established the
modern tourism. The success of the company motivated him to create a large
network of travel agencies with headquarters in London.

One of the most important trips that mark also to literature was done with the
first round the world tour trip that took place in 1871 with a group of nine people
and which lasted 222 days and was so inspired Jules Verne to write his famous
book Around the World in 80 Days.
In 1992 the company Thomas Cook and inherited think, has gone through
various changes that have led to an international level with Thomas Cook & Son
merger and American Express, which therefore synonymous with quality and
experience.
The relevance of the contributions of Thomas Cook marks the beginning of
tourism as an economic activity, which is benefiting the country and the
activities related to them such as restaurants, hotels, banks and commerce in
general, in order to give satisfaction travelers to make a pleasant trip without the
need to go to a bank to change money.
Socially its contribution opened a field to all sectors of society, as was based on
the needs of low-income people for hotel packages that allow him to know
different places at a low cost, without forgetting those who could afford it
necessary to have a this trip where everything included.
Cook as the first professional travel agent, marks the beginning of a new career
where you should be able to establish the route of an orderly and strict way,
besides knowing the language and culture of the country which is visited.
All this marks the growth of travel agencies with new technology now enables a
better understanding of these, both prestige and quality of its services, and
internationalization giving a rapprochement with the host country. And form a
package that conforms to their interests and their ability to pay, as these range
from the austere to the most luxurious.

The circular path note to become what is now known as American Express
traveler check, currently allows the availability of money in the currency of more
use as the dollar or the euro.

3 IMPORTANCE OF WORKS OF THOMAS COOK

After the death of Thomas Cook's business continued under the direction of his
son Jonh Mason Cook, who had been his partner since 1864, and died eight
years later inheriting the business and their three children: Frank Henry, Ernest
Edward and Thomas Albert . This was a period which began to introduce winter
sports, holidays, excursions by car and air transport, which were dominated by
the company's Cook.
In 1924 the company was incorporated under the name Thos Cook & Son Ltd.,
until in 1928 the grandchildren unexpectedly sold to the Belgian company
Compagnie des Wagons-Lits Internationales des Grands Express Europeans.
But shortly after the outbreak of the Second World War, the company began to
have serious financial problems, which was negotiated and later the company
7
was sold to four companies Train Great Britain, and in 1948 became the
property of State as part of the nationalized British Railways.
Since 1950, the domain of Thomas Cook was questioned by travel companies
that were able to improve the prices of Cook and offer cheaper packages. So
the company Thomas Cook began to fall behind their younger rivals. Until 1972,
the company Thomas Cook & Son Ltd. was acquired by a consortium of
Midland Bank, so Thomas Cook managed to survive the recession of the
1970s, achieving better reputation for offering excellent services with new
release a guarantee system to its travelers.

After celebrating its 150th anniversary in 1991, Thomas Cook became a

company in expansion period merging with Leisure Group in the UK. Becoming
today a company with the largest group of leisure travelers, with approximately
19,000 employees, a fleet of 45 aircraft, with a network of over 800 stores,
offering a wide range of financial services and expecting a monopoly with all its
beautiful destinations (see Annex B).
One of the reasons for longevity, the significance of the company and
continued success is the commitment to provide a high quality service. Thomas
Cook once described as "the willing and devoted servant of travelers". Today,
over 160 years after his pioneering trip, these words are still part of the
company he founded.

But despite logo Thomas Cook can be found almost everywhere in the world,
the company Thomas Cook is still not satisfied, as it plans to create a better
network of agencies in the UK with The Co-operative, whereby businesses to
increase product distribution and increase sales both through a combined
network (Hosteltur, 2010) were unified.
At present the company has websites and is within all social networks for better
practical and close service to its customers (see Annex C). Where you can find
the best prices on flights, hotels, destinations and recommendations on buying
and selling currencies. As one of the leading agencies with more confidence,
experience and importance despite the radical changes it has undergone.
4 TRANSFORMATION THOMAS COOK GROUP

The Thomas Cook group over time has experienced many positive changes in
growth that this company has had. What the group has sought over the years is
to expand and meet the needs of their customers turning dreams into reality,
making people know, travel and enjoy your rest and pleasure trips. Below is a
schedule of all the changes it has undergone the change occurs.
In 1927 the company Thomas Cook & Son Ltd for the first time organized a trip
by air that stretched from New York City to Chicago for the highly anticipated
boxing contest Dempsey-Tunney heavyweight.

Below is a picture of how ad appears and propaganda hiso this trip in order to
appreciate this show of boxing. (Thomas Cook, 2010)
1928
A year later Frank and Ernest Cook, the two surviving grandchildren of Thomas
Cook (because Berta had died in 1914), are removed from the business
belonging to the Cook family and offer for sale the family business to the

8
Compagnie Internationale des Wagons-Lits et des Grands Express Europeans
which made the purchase.

1939
Almost a decade later trips are made by air in specially chartered planes to the
imperial French Riviera which are included in the summer brochure Cook for the
first time shown below.
1948
This year Thomas Cook & Son Ltd undergoes changes as owners and
becomes the property of the state under the British Transport Holding
Company.
1972
This year the company Thomas Cook is privatized and bought by a consortium
of Midland Bank, called Trust House Forte and the Automobile Association.

1977
Five years later Thomas Cook manages to open its new administrative
headquarters Thorpe Wood in Peterborough city.

1996
Years later Thomas Cook acquires Sunworld (company dedicated to offering a
full service travel), which in the UK and was the fourth largest in terms of
tourism operations, and most of Ireland.

1997
A year later Thomas Cook On-Line finally built and launched, so Thomas Cook
became the first retail travel agency in the UK to offer customers an easy and
convenient way to buy services holiday, currency, traveler's checks and guides
through the Internet; this was a great competitive advantage for the company
because it offered customers a plus that other agencies could not offer.
2001
Thomas Cook company is acquired by C & N Touristic AG, which changed its
name to Thomas Cook AG and launches a new logo which is formed from the
combination of the two companies.
2003
Finally the company Thomas Cook Airlines was officially launched in the UK
and gradually consolidating.

2007
Thomas Cook AG and MyTravel Group plc together to form Thomas Cook
Group plc, being part of the list on the London Stock Exchange. Arcandor AG,
owner of C & N Touristic AG, Retine 52.8% stake
2008
Two years ago Thomas Cook Group manages and acquires 74.9% of the
issued share capital in Thomas Cook India Limited and 100% of Thomas Cook
branded businesses in Egypt, as well as licenses for the Thomas Cook brand in
a total of 15 countries in the Middle East.

2008

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Besides Thomas Cook Group announced the acquisition of TriWest Canada
Holdings, the French tour operator Jet Tours, and independent travel
companies in the UK Hotels 4 U, Gold Medal and elegant facilities.

2009
Last year Arcandor AG The remaining shares in Thomas Cook Group are
placed in the market, resulting 100% of the Group's shares are floating freely in
the London Stock Exchange.
Currently the group Thomas Cook Group PLC
It is organized into five geographically based divisions:

The first division is in the UK and Ireland (which includes the UK, Ireland and
operations tourism and airlines UK's MyTravel and Thomas Cook)
The second division is Continental Europe (which comprises the steps of
Thomas Cook in Germany, Austria, France, Belgium, the Netherlands, Hungary
and Poland)
The third division is Northern Europe (which comprises the steps of My Travel
in Sweden, Norway, Denmark and Finland)

The fourth division is German Airlines (covering the Condor Flugdienst.

The fifth and final division is North America (which comprises the steps of My
Travel in Canada and the United States)

5.- THE GUIDES OF THOMAS COOK :

The May 19 of 2011 will mark 138 years of the guides of Thomas Cook. His
company remained in the family until 1928.
Thomas Cook, one of the most important tourist groups of the world and
pioneered the development of tourism in the United Kingdom is celebrating.
They are celebrating the 138th anniversary of the first publication of its travel
guide Thomas Cook European Rail Timetable. Have edited a special edition of
no less than 500 pages appear where the latest developments in the major train
routes and ferry across Europe, including the United Kingdom and a
comprehensive summary of the history of the company. This publication was
created by Thomas Cook in 1873 and was aimed at the scarce global travelers;
his first name was Thomas Cook Continental Timetable and ten years after its
publication it was monthly, as it is today.

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 Travel Guide of Thomas Cook. Taken from Virtual Victorean Blog

6.-MASS TOURISM

A summer of 150 years ago, the seven participants of that is considered the first
organized trip of the history envisioned by the dawn of this legendary place of
Switzerland to 1,797 meters of altitude, the final destination for your adventure.
That inspiration (clean air) is considered the birth of the modern tourism. Scroll
without greater intent to kill the free time it was a exotic in 1863. The activity is
considered today in the developed countries little less than a fundamental right
that they exercised in 2012 for the first time in history more than a billion people,
according to data from the World Tourism Organization (UNWTO).

Those pioneers, four women and three men, traveled from the hand of the
visionary tour operator Thomas Cook. We are talking about the person, not of
the famous eponymous multinational company would become the empresita
excursions founded by Cook in 1841. A mastodon that in 2013 traded on the
London Stock Exchange, has 97 aircraft and employs almost 33,000 workers.
The seven left London on 26 June 1863 together with other 123 travellers. By
train, boat, diligence, mule or on foot crossed France, waded and marsha lakes
swiss mountain ranges until you reach the July 8 to mount Rigi . By the way,
(Paris, Mont Blanc or Geneva) fell of the cartel the majority of his colleagues,
including Cook, that she had to return to attend to business in London.

11
 The first organised trips and evolution of world tourism. / NACHO CATALAN

Conquered to walk the last summit from nearby and charming town of Weggis ,
where on the shores of the lake a plaque that commemorates that Mark
Twain passed through here. In 1863 there were still eight years for the opening
of the line Vitznau-Rigi Kulm, covered by the first mountain railway in Europe,
the Swiss patent Niklaus Riggenbach. In the morning that happened to his
arrival, the group got to contemplate surrounded them if, by "an army of
tourists", the rise of the sun, that that had been attracted by some views that
already glosaron Felix Mendelssohn or Victor Hugo. "The vastness of the
landscape was powerful and sublime", scored Jemima Morrell. "In silence we
beheld the toothed belt summits while woke up the day on the 300 miles of
mountains, valleys, lakes and villages covering our view". The young
Morrell lifted act of that journey in the pages of a journal that would remain
unpublished until he was rescued from the ruins of a house victim pumps during
the siege of the German aircraft to London in the II<TH>World War.

The discovery of the text, first published in 1963 to commemorate the centenary
of the adventure, gave Diccon Bewes, english journalist specializing in travel
and in the Swiss idiosyncrasies, the idea of writing Slow train to Switzerland, in
the book that the author plays day by day the pioneer journey. "The difference is
that luckily i not wearing one of those cumbersome costumes of women of the
time," explains Bewes in telephone conversation from Berne, where he has
resided since eight years ago. The result of their findings will be released in
October in english pushed by the inertia of the ephemeris.

Bewes da by good theory which places in that summer of 150 years ago the
origin of contemporary issues such as the appearance of democratic
dictatorship of the low cost airlines, those going all inclusive that are all the rage
in the Yucatan peninsula or the tourismhooligan, unwanted export of his native
country that, in the heat of the summer rampage with his manners ethyl coastal
towns of the Mediterranean. "Which does not cease to be paradoxical", adds
the reporter. "Cook, teetotal and old fundamentalist baptist preacher, i think your

12
company to provide their compatriots a option of time free alternative to the
drunkenness".

Jemima Morrel and your travel companions in 1863.

Revolution of the particular Cook, which failed in its efforts to change the habits
of a nation of binge drinkers, was to give in exchange for a shilling in train travel
with lunch between the localities of english Leicester and Loughborough , visits
to the World Exhibition in London in 1851 or early incursions into the continent.
What explains Paul Smith, guardian for 17 years from the historical archives of
the company, which is guarded in the headquarters of the signature in
Peterborough.

With the milestone of the Rigi, Cook encapsulated in a manageable format in

time and money the experience of the Grand Tour, those trips in the initiatic
since mid-seventeenth century a few chosen could be delayed for months or
years. In other words: made it possible for professionals that have arisen with
the Industrial Revolution were, to see and will return home before the end of the
holidays. The equation (middle classes with limited time and thirst for
adventures) has remained unchanged since then. At least, in what is most
important. Established its definition in the twenties by the League of Nations (
"tourist who is traveling abroad for more than 24 hours") and nuanced by the
UN in 1945 ( "provided that the stay does not exceed six months") arrived the
adjectives. And thus, as the twentieth century is coming to an end, tourism
could be sustainable or mass. Medical, ecological, sexual and so creative.

Forgotten the glories of the past that give meaning to the work of the archivist
Smith, Thomas Cook today faces the same changing environment than the rest
of the traditional industry: the possibility that anyone with an Internet connection
is your own travel agent, the stark scrutiny of the views expressed in portals
such as Trip Advisor or the strength of catering services of last cachet as those

13
that come into contact to adventurers on a limited budget with owners wishing
to take advantage of that room in the house that was languishing in disuse.

Nadal Rafael Gallego, president of the Spanish Confederation of Travel

Agencies, explains that in the past four years have closed down 2,000 points of
sale in Spain, "but still resist more than double the Internet when there was
widespread, so the Network not just with the business, as predicted by many".
"I say that this is a sick person who enjoys good health. And will be better if we
tend to the specialization, if we become tailors of travel and we are able to give
the customer what they need."

Nor does the Switzerland then seemed to now. When miss Morrell and his
followers chose as a destination, the Swiss Confederation was a poor country,
eminently peasant, where foreigners were suffering from the siege of
almsgiving. It was, that, too, the epitome of exoticism. A powerful magnet for
painters and romantic writers such as Mary Shelley, he began
writing Frankenstein in 1817 at the home of Lord Byron on the shores of Lake
Geneva, in the French part. But not even the trains operated even with pinpoint
accuracy, nor was there the powerful industry of clocks, nor much less tax
evasion. "The spread of tourism helped shape the modern Switzerland",
judgment Bewes.

In data of 2011, the tourism industry is the fourth of the country, behind the
pharmaceutical industry, the heavy and the manufacture of clocks, although the
strength of its currency and the broad macroeconomic weakness do not help
much to its progress lately. There is not too much to worry about: the unit of the
Swiss bank accounts of holiday decisions outside is less than that of Spain, for
example, where the data on foreign arrivals in July have course this summer the
closest thing to a good economic news, especially in coastal communities, that
have experienced increases in visitors of up to 8.5 % compared with the same
period in 2012.

The Spain that it was wrong to gamble everything to the false promises of the
brick is still the fourth world power in reception of passengers, behind France,
USA and China. Switzerland, despite the fact that it remains the only country
whose giftshop star is a multi-purpose knife capable wack of a rush, ranked 19,
according to the UNWTO. Its president, Taleb Rifai, has declared that 2013,
very convulsive to rival destinations such as Egypt and Turkey, could be the
year that Spain regain the third in the list, that the Asian giant he snatched in
2010. The agency also directs has predicted that by 2030 there will be 1,800
million tourists running around the world. It sounds plausible: increases in
statistics handled by the WTO are exponential since the mid-nineties, thanks to
the spread of the low cost aviation, and despite the parentheses of panic that
imposed the attacks of 11-S.

14
Oblivious to the trends and the accounting, rises up in the upper part of the Rigi
mountain the hotel of the same name as another test of how much they have
changed the customs travelers in these 150 years. There was a time in which
the business of the pilgrims to this paradise of stillness gave to maintain three
establishments, which accounted for almost one thousand beds.
Christina Labor, daughter and granddaughter of hoteliers in the summit, owner
of the only accommodation that exceeded the progress review, explains that the
full occupation of its thirty rooms and so many only rubs in high season.

Gone are the times in which this place was so famous as to that July Camba,
skeptical master Pontevedra of journalists, wrote in his book of 1916 beaches,
cities and mountains(Kingdom of Cordelia) that "in the swiss hotel almost not
steal from one, and if by chance you were robbed, not steal more than just".
"Well, for example, in the Rigi Kulm put him to one account in the morning
twilight, which, it seems, there is very beautiful".

As it is impossible to know that i would have to say this time of Camba dizzying
in which a click is the measure of all things travelers, we will formulate a
question by way of conclusion: how many of those who today would find
meaning to employ an entire morning to take a boat from the nearby Lucerne
and then a train of vertigo to get here would spend the night waiting for the
dawn more than an obscene waste of time?

15
 CONCLUSION
Thomas Cook was one of the main promoters of tourism, when you place your
first trip with guides and to create the first travel agency in the world. And his
great contributions as individual trips with all inclusive and the traveler's checks.
From here that we will begin to build companies aimed at the tourism industry.
Perhaps the most interesting aspect of this great pioneer illuminated was his
bold vision to take advantage of those primitive advances in communications to
develop one of the concepts that has most influenced the change in our vision
of the world: the popularization of the trip as a simple leisure activity, i.e. , the
birth of the modern tourism.
The activities of Cook were recognized by many people, until today due to its
positive influence that was brought to the tourist activity, in his time as
mentioned the American writer Mark Twain wrote that in this regard: "Cook has
become easy and pleasant to travel. They will sell a ticket to anywhere in the
world I will provide hotels in any part and no supplements will be charged,
because with the coupons indicates how much you must pay. The employees of
Cook will take care of your luggage at the main stations, you will provide the
guides, anything that can be desired, you will make your stay comfortable and
satisfying.
Cook your banker will be wherever you go, and their offices will protect you from
the rain. I recommend that trip with Cook, and I do this without commitment or
commission any. I know not to cook"
This gives us a clear idea of how important it was Cook, thanks to the met new
things, activities which, in my opinion never be left to carry out, the vast majority
of the people speak well of the work of Cook like this writer that even without
knowing to Cook dared to make "promotion" to your company without any
commission, and I believe that this is achieved when really you see the good
intentions and quality of your work for the people. This is why his company after
so many years today remains a great company of competition.

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 REFERENCES

Book :elements of the Tourism of Quesada, Renato

http://books.google.com.mx/books?id=z8SgCXUIsGUC&pg=PR5&dq=QUESAD
A,+Renato+Elementos+del+Turismo&hl=es&ei=gHeyTL-
cKYqisQPutMyaDA&sa=X&oi=book_result&ct=result&resnum=1&ved=0CCwQ6
AEwAA#v=onepage&q=QUESADA%2C%20Renato%20Elementos%20del%20
Turismo&f=false
History and Life Magazine No. 453:
Http://anabelherrera.files.wordpress.com/2009/05/historia-y-vida-thomas-
cook2.pdf
GETINO, Octavio (2002) Tourism between leisure and the neg-leisure. Cultural
identity, economic development for Latin America and the Mercosur.
Http://www.buenastareas.com/ensayos/ Thomas-Cook /668204.html

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