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CASE STUDY

Talend Helps Beachbody Power Up its Cloud Data Lake


P90X Maker enables self-service analytics on AWS

CHALLENGE SOLUTION RESULTS


Beachbody was running a conventional With Talend, Beachbodys IT team bulked up Beachbodys centralized analytics team has
on-premises Oracle data warehouse to store the companys analytics architecture by adding near-real-time access to essential information
its corporate information, but knew it needed a scale-out Hadoop cluster in combination concerning its customers, coaches, website
more business agility and flexibility, especially with a cloud data lake on AWS so they could usage, and more -- enabling faster decision
through real-time access to data. move closer to real-time access to essential making.
information.

In every highly-competitive industry, its imperative for employees to have timely Beachbody rapidly ingests
access to company data for informed decision making. For Beachbody, access to critical
data for real-time insights.
information was delayed because of the backlog of raw data that needed to be captured
but couldnt because they were running a conventional on-premises data warehouse With Talend and AWS, Beachbody
to store all corporate data. This data warehouse was much too slow for Beachbodys easily ingested dozens of critical data
growing data needs and would not scale quickly nor cost effectively. The P90X creators sources into the cloud in less than
knew they needed the flexibility of a big data integration tool to ingest and analyze their six months. The company originally
data. Without making the shift to a cloud data lake, Beachbody could not as effectively estimated that this type of project
serve customers and gain a competitive advantage in the fitness industry. Beachbodys would have taken over a year if
IT team wanted to bulk up the companys analytics architecture with the addition of done on-premises. Since creating
scale-out Hadoop clusters, and a data lake on AWS and needed a knowledgeable cloud its cloud data lake, Beachbody
and big data integration partner to make that happen. enjoys near real-time data access
that provides information for critical
BEACHBODY GAINS NEAR-REAL-TIME ACCESS TO DATA
data-driven business decisions across
After evaluating several players in the market, Beachbody selected Talend because of the company. Self-service analytics
its ability to work across heterogeneous environments, its built-in connectors to AWS, tools allow anyone at Beachbody
its native Spark processing, and broad out-of-the-box connectivity to traditional on- to evaluate website activity, as well
premises data sources. as logs from Beachbodys video
streaming service, and call-center.
Beachbody successfully ingested all their internal, external and cloud enterprise data
securely into a scale-out Hadoop cluster that could perform both batch and real-time
processing, and then subsequently into a data lake on Amazon Simple Storage Service
(Amazon S3) using Talend -- and delivered self-service access across the company in less
than six months. For Beachbody, achieving near-real-time data access means employees
have the information they need, when they need it, to make data-driven decisions. The
data lake can then be accessed by line-of-business users via self-service analytics tools
using Beachbodys Bring Your Own Tool (BYOT) approach, so that they can evaluate
website activity, logs from Beachbody on-demand (the companys workout-video
streaming service), call-center records and external data on customer acquisition and
spending, as well as sales and financial transaction data.
TALEND AND AWS HELP BEACHBODY GAIN INSIGHTS FASTER Speeding time to market
Beachbody worked with AWS and Talend to create an open, secure, self-service Enterprise
Talends tight integration with AWS
Data Platform, which would allow:
solutions makes it easy for thousands

- Open Source technology for a bring your own tool approach of data sources to be made available
using any AWS platform services,
- Decentralized data ownership across different teams
allowing customers like Beachbody to
- Capture of all data in as real-time as possible deploy big data projects faster -- with
- Access to all raw and processed data by authorized users far less operational support -- so that
- HIPAA/PII encrypted data to be masked for compliance they can speed time-to-value. Users
need only change a few settings to
- Devoting more time toward analyzing data instead of collecting it
deploy a new environment.

Beachbody used Talend Real-Time Big Data to accelerate its ability to load massive
amounts of data into its cloud data lake, to get to insights more quickly. For example, With Talend and AWS, we have
Beachbody used Talend Real-Time Big Data to create multiple data pipelines, each with the agility required to ensure our
different kinds of datasets. The data could be dynamically read, eliminating the need IT environment is up-to-speed at
to build multiple data integration components for each job. This functionality enabled all times.
Beachbody to simply point different data pipelines at different targets dynamically to
more effectively ingest the data. Eric Anderson
Executive Director, Data
Beachbody, LLC
INCREASING PRODUCTIVITY AND DATA AGILITY
Using Talend Real-Time Big Data, Beachbody ingests all incoming structured and
unstructured data into S3 and its Hadoop cluster leveraging Talend for processing. The
persisted raw data is then further processed in an AWS S3 data lake to derive additional
value and superior file formats (such as Parquet). Some highly-processed data is also
moved into Amazon Redshift for faster performance on analytical queries when necessary.
Through a unique data lake architecture, Beachbodys team achieved data agility through:

- Cloud templates that could spin up Hadoop clusters and Talend job servers

- A data lake inventory with information on data-ingestion jobs


- AWS services that sped up infrastructure and decreased dependency on other
teams

- Accurately capturing statistics and logs to better optimize runtimes of jobs

- A continuous delivery framework

Beachbody used Talend Real-Time Big Data to accelerate its ability to load massive
amounts of data into its cloud data lake, to get to insights more quickly. For example,
Beachbody used Talend Real-Time Big Data to create multiple data pipelines, each with
different kinds of datasets. The data could be dynamically read, eliminating the need
to build multiple data integration components for each job. This functionality enabled
Beachbody to simply point different data pipelines at different targets dynamically to
more effectively ingest the data.

2017, Amazon Web Services, Inc. or its affiliates. All rights reserved.
ABOUT AWS
INCREASING COMPETITIVE ADVANTAGE
For 11 years, Amazon Web
For Beachbody, the benefits of ingesting its data into a data lake on Amazon S3 proved Services has been the worlds most
invaluable. They reduced data acquisition time by 5x, allowing more time for analysis, comprehensive and broadly adopted
which improved marketing campaign effectiveness and site-tagging costs. Beachbody cloud platform. AWS offers over 100
also saw improved employee retention and satisfaction as it increased ownership of data fully featured services for compute,
across its organization. Finally, Beachbody could now automate its customer self-service- storage, databases, analytics, mobile,
inquiries on the company web site, decreasing customer service calls. Internet of Things (IoT) and enterprise
applications from 43 Availability
Zones (AZs) across 16 geographic
regions in the U.S., Australia, Brazil,
Heading 1 China, Germany, Ireland, Japan, Korea,
Singapore, and India. AWS services
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active customers around the world
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infrastructure, make them more agile,
and lower costs. To learn more about
INCREASING COMPETITIVE ADVANTAGE AWS, visit http://aws.amazon.com.
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ABOUT TALEND
Talend (NASDAQ: TLND) is a next-generation leader in cloud and big data integration software that helps companies turn data into a strategic asset
that delivers real-time, organization-wide insight into customers, partners, and operations. Through its open, native, and unified integration platform,
Talend delivers the data agility required for companies to meet the constantly evolving demands of modern business. With Talend, companies can
easily scale their data infrastructure and rapidly adopt the latest technology innovations in cloud and big data.
A leader in the 2017 Gartner Magic Quadrant for Data Integration Tools and Forrester Wave: Big Data Fabric Q4 2016, Talends solutions support over
1500 global enterprise customers including Air France, GE, and Lenovo, across a range of industries. For more information, please visit www.talend.com
and follow us on Twitter: @Talend.

2017, Amazon Web Services, Inc. or its affiliates. All rights reserved.

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