YUMA

REQUEST FOR PROPOSAL

VISITORS GUIDE
GRAPHIC SERVICE

/1/
 YUMA
REQUEST FOR PROPOSAL

VISITORS GUIDE
GRAPHIC SERVICE

/2/ /3/
 WHO WE ARE
Relic Agency LLC is a full-service advertising agency, with a strong niche within
the Tourism Industry. Uniquely structured to service a variety of clients across
the country, our whole agency is extremely client-focused, which is rare to find
in an ad agency. With clients from Wisconsin to California and everywhere in
between, Relic uses modern strategies and tactics to make advertising an
investment rather than an expense.
Relics corporate culture is defined by its people. As a tight-knit, hardworking
group, Relic prides itself on being an extension of the clients internal marketing
team. Clients often make note of the teams responsiveness and effective
collaboration and feel that their needs or requests are practically a walk
across the hall.
/4/ At Relic we judge the ultimate success of all projects by revenue generated and
by achieving client marketing goals. If a company wants to develop a profitable
revenue engine for its marketing efforts, Relic is the logical choice.
290 N UNIVERSITY AVE // PROVO, UT 84601
801.692.7345 // RelicAgency.com
Please Contact:
Adam Stoker, President/CEO Adam@RelicAgency.com
Sasha Jackson, Account Manager Sasha@RelicAgency.com
A G R E AT F I T F O R Y U M A
Relics team has worked with organizations similar to the Yuma Visitors Bureau for years.
Through this previous experience, Relic has learned that most tourism organizations are
usually understaffed and have little time to complete a lot of work. Relic is prepared to be
an extension of Yumas staff. Our team will work to create a seamless division between
Linda, her staff and the agency. There will be a team of account managers, coordinators,
writers, designers, programmers, media buyers and anyone else that is needed, completely
at Yumas disposal.
Relic works with 10 tourism-related organizations, and seven of those are county DMOs,
meaning Relics team is up to speed with major industry trends, new technologies and
challenges facing the tourism industry. Relic is able to see trends, competitive challenges
and opportunities across all clients, allowing the team to be proactive in solving
problemssometimes before the client even knows there is one.
/5/
 MEET THE TEAM
ADAM STOKER // PRESIDENT/CEO
Adam was born in Oklahoma and has lived in several states across the country, including Utah, Alabama, North Carolina,
Georgia and Alaska. (Luckily, he doesnt say yall anymore.) Adam has worked in advertising since 2007. He graduated
from Brigham Young Universitys prestigious advertising program. Because of his opportunistic personality, Adam jumped
at the offer to move to St. George and join Relic (then Sorenson Advertising) in 2011. Adam, along with three partners,
purchased the agency in 2016 and he now acts as President and CEO.
JORDAN BARKER // CHIEF DIGITAL OFFICER
Jordan has been in the digital advertising industry for close to 10 years where he has built the digital revenue engines for
some of Utahs most promising companies. He is an accomplished marketing expert and recognized leader in customer
acquisition and demand generation. As Chief Digital Officer, Jordan is responsible for all aspects of digital marketing at
Relic including: customer acquisition and demand generation, lifecycle marketing, testing and optimization, and reporting
/6/ and analytics.
COLBY REMUND // CHIEF CREATIVE OFFICER
Colby is the definition of a sound, creative mind. He has been a professional in the creative industry since 2007, joining
Relic in June of 2011. Colby is a graduate of Brigham Young Universitys prestigious advertising program and creative
track where he was an award-winning art director. He has had success in developing creative strategy for numerous
campaigns for clients such as TDS, Dixie State University, Garfield County Tourism, Tuacahn Amphitheatre, Utah Valley
Parade of Homes and Rubys Inn.
JESSICA MERRILL // MEDIA DIRECTOR
Jessica joined Relic in February 2012 after graduating cum laude from Dixie State University with her B.S. in
communications. She comes from a long line of media professionalsher family has been in the radio business for more
than 70 years. Jessica currently leads the media department and manages all media planning and buying for Relics
clients. She loves traveling the world, reading as much as possible, attending concerts and sometimes even playing the
occasional round of golf. She believes books and shoes solve most problems!
SASHA JACKSON // ACCOUNT MANAGER
Sasha grew up as the youngest child of four in a small town in south eastern Idaho. From there, she attended Brigham Young
University and developed a passion for great advertising, graduating from the renowned advertising program in April of 2012 with
honors. After graduation, Sasha worked with brands such as Jamba Juice, Stevens-Henager College, IM Flash Technologies and
many more. Sasha joined the Relic team in October of 2016. She has an eye for detail, loves finding creative solutions to client
problems, enjoys spending time with her family, traveling and Zumba.
DEREK CHRISTENSEN // ART DIRECTOR
Even though he grew up in rural Utah, Derek breaks the mold when it comes to big ideas and creative vision. Derek brings more
than 10 years of professional experience to the creative team. Derek graduated magna cum laude from the graphic design program
at Southern Utah University and joined Relic in February 2014. Specializing in long-format print design, Derek has designed the
travel guides for Bryce Canyon Country, Capitol Reef Country, Moab and Dinosaurland. When hes not solving the worlds creative
problems, Derek enjoys spending time with his family and playing hobby board games. /7/
BARRY CANN // WEB APPLICATIONS DEVELOPER
Barry has always been happiest when working in the grey area between creativity and logic. He has been involved in software
development for more than 10 years, in roles that range from project manager, to data analysis, to his current position of full-
stack developer. After spending a year in sunny southern California working on campaigns for Nissan, AirBnB, and Gatorade, Barry
returned home to the stunning peaks of the Wasatch Mountains where he now resides with his wife and two cats. In his spare
time he loves to cook, landscape and hike.
HANNAH LUNT // PUBLIC RELATIONS AND COPY MANAGER
Hannah graduated magna cum laude from Brigham Young Universitys award-winning public relations program with a bachelors
degree in communications. Hannah is actively involved in all aspects of communications and marketing, including media relations,
copy writing, event planning, social media management and design. She enjoys being a mentor for the Boys and Girls Club and
volunteering for the Utah County Veterans Services. In her free time, Hannah loves to read, be outdoors and travel.
 W H AT W E D O : T H E R A C E M E T H OPROCESS
D CLIENT EXPERIENCE CLIENT EXPERIENCE

RESEARCH
Everything (PREP)
Relic does ties back to its proprietary Each of Relics clients are given a dedicated account manager who organizes
Customer
RACE method. All projects, large or small, follow the
STA RT
and handles all communication. That account manager oversees the
Company
same meticulous process. Research is the foundation WITH
RESEARCH ANALYSIS distribution of projects to all relevant parties within the agency. The manager Creative
foreverything
Community that follows, so Relic focuses on a clear provides an organized and detailed message to the client, eliminating
understanding of the four Cs:
Competition opportunities for miscommunication. The relationships with Relics clients are
Customer CO top priority, and the account manager ensures that the client is satisfied.
S N
ANALYSIS
Company ES TI

nt
C
Account Manager

me
Strengths

O
Competition

N
PR

U
OU

elop
Weaknessess
Community

Med
S
OU
Opportunities

PR

Web Dev
NU

ia
With a clear understanding of each of the items listed above, the Relic team can

OCE
Threats

CONTI
analyze the gathered
Target data, identify target audiences, perform a SWOT analysis,
Audiences

SS
gather insights and begin to plan the campaign.
Positioning CLIENT
/8/ /9/
Armed with the information from the first two steps, the necessary departments
CREATION

TION
meet together to conceptualize and create all of the deliverables for the project,
Messaging
campaign or initiative. When research and analysis are done correctly, the development
Design

CR
U
and creation Strategy
Media should come naturally. The team will focus on getting the right message to

EC

E
the right people at the right time.

A
Digital Marketing Strategy

EX

g
TIO

Pu
tin
S CO
PR Strategy ES N

b
NTI lic
NUOUS PROC e
Once the campaign is created, Relics team will execute and evaluate. The process is ark Re
cyclical; after gathering and analyzing data from the execution of the campaign, the team
lM lat
EXECUTION Dig
ita ion
s
will make any needed adjustments to optimize creative, messaging and distribution.
Media Launch
Social Launch
This process ties into every single function of Relic and ensures that all projects have the
Digital Launch
correct strategy, messaging and distribution to generate measurable results for the client.
PR Launch

1. RESEARCH 2. ANALYSIS 3. CREATION 4. EXECUTION

 Customer Strengths Messaging Media Launch
 Company Weaknesses  Design Social Launch
 Community Opportunities Media Strategy  Digital Launch
Competition  Threats D igital Marketing  PR Launch
Target Audiences Strategy
Positioning PR Strategy
 T H E C R E AT I V E T E A M O U R C R E AT I V E A P P R O A C H F O R Y U M A

Relics creative team is stacked with design talent. The team is led by Colby Remund who has Relics creative team follows the RACE method to quickly and effectively develop new ideas that resonate with the target
been a professional in the industry for more than 10 years. He was an award-winning art director audience. The creative process begins with extensive research about the client and their target market. Relic will learn
coming out of BYUs prestigious advertising program and has since taken the reigns of a team everything from the most popular activities and attractions, to the best places to stay and eat, to all the insider secrets
that has also been on the receiving end of some impressive accolades for tourism related that make the area an all-encompassing, spectacular tourist destination. THE CLOSEST ACCOMMODATION
S TO BRYCE CANYON
projects, such as the 2017 Communicator Award of Distinction for the Moab Travel Planner.
Relics team may not be in-state, but this will prove advantageous as we can give firsthand insight into Yumas target
Another key designer on this project will be Derek Christensen who has been critical in audience. With an understanding of the pride and value that locals have for where they live,
HOTEL CAMPIN G RV PARK
executing complex layout design on numerous projects in the tourism space. He has done
SWIMM ING POOLS RESTA
Relic knows that inviting people to the area should not be taken lightly. The team
GENER AL STORE ATV RENTA URANT S
LS HORSE BACK RIDING
RUBYSINN.COM 866.866.6616

some amazing travel guide work in the past few years for Discover Moab, Bryce Canyon involved with Yumas project will take ownership of the work by visiting the area
Country, Cedar City/Brian Head Tourism, Dinosaurland and Capitol Reef Country. in person to see the scenery, enjoy the activities and absorb the atmosphere.
After experiencing what the area has to offer, Relic will better understand what
In addition to area guides, Relic has done some award-winning tourism-related design and will draw visitors to Yuma and how best to portray that information.
illustration work. Both James Gibson and Corey Ostler, also on the design team, are the key
/ 10 / artists who design and execute these outstanding illustration projects. / 11 /

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EXPERIENCE
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 PHOTOGRAPHY BROCHURE/BOOKLET DESIGN

Good photography makes for great design. Relic believes that a mix of stock and custom photography is the best route for Yuma. Relic and Yuma will work in
tandem to choose a photographer that is best suited for the project at hand. Listed below are a few photographers that Relic has worked with in the past and
trust to provide quality images, but local recommendations from Yuma are also encouraged if it is determined the best route to take.
Ethan Reynolds
From housing developments to convention centers, Relic has plenty of experience designing multi-page booklets. Whether
the need is for a 240-page catalog to an 8-page sales brochure, Relic is equipped to tackle any task. Specializing in travel
guides, Relic has created guides for three National Parks, two National Monuments and multiple state parks. Relic dives deep
into the local sights, experiences, customs and even the small out-of-the-way places that the average visitor might miss.
Relic is here to help its clients produce a product that is of the highest quality and within the time alloted.

/ 12 / / 13 /

Blue Canyon Visuals

 C O M PA R A B L E P R O J E C T 1

Moab Tourism hired Relic to design a new travel planner for visitors to use as they
navigate through Moab. The Challenge with Moab was that it needed a great product
designed and delivered in a very short period of timeonly two months. Relic jumped
on the 68 page book with high energy and passion. After just two short weeks, Relic
presented Moab with three different design directions for Moab to choose from.
Once the design direction was decided, Relic set out to complete the booklet on
Moabs tight time frame.

Relic kept Moab in the loop, sending it proofs of each section as the design of those
pages were complete. The multiple back and forth exchanges helped Moab receive
a superior product that it is proud of, while also helping Moab stay up-to-date on the
current status of the project. In the end, Relic finished a great product that Moab
loved and within the time frame needed.
/ 14 / / 15 /

TIME FRAME
Project Awarded .............................................................................................. July 20
Design Concepts Delivered ............................................................ August 3
Updates and Proofing .....................................................................Throughout
Final Proof..............................................................................................September 23
Final Files to Printer ................................................................... September 30

Moab Area Travel Council

P.O. Box 550
Moab, Utah 84532

Elaine Gizler
Executive Director
director@discovermoab.com
435-259-1370

discovermoab.com
 C O M PA R A B L E P R O J E C T 2

Garfield County Tourism contacted Relic with a problem: visitors from all over the world were coming
in large groups to Bryce Canyon National Park, but they were just passing through for a quick visit. This
put large amounts of pressure on the park to increase the length of time visitors would stay.

In accordance with the RACE method, the agency began to strategize methods and ideas to capitalize
on this opportunity. The creative team developed the award-winning Take Your Time campaign. The
campaign was designed to encourage visitors to explore beyond just one or two popular attractions,
and discover all that the area has to offer. A major component of this new campaign was a redesign
of the travel guide. Relic worked closely with the Tourism Bureau and developed a concise yet
informative guide. The guide is now in its fourth year of use, with Relic updating the brochure each
season to help make the information as accurate and up-to-date as possible.

Relic was also responsible for the printing and delivery of the finished product to the Garfield County
/ 16 / Tourism office. Relics team has formed great relationships with several vendors and was able to / 17 /
negotiate an excellent rate for the brochure.

TIME FRAME
Original Project Started ......................................................... February 2014
Updates and Proofing .....................................................................Throughout
Final Product Delivered..................................................................... June 2014
Updated................................................................................................................. Annually

Garfield County Office of Tourism

PO BOX 200
Panguitch, UT 84759

Falyn Owens
Executive Director
falyn@brycecanyoncountry.com
435.676.1160

brycecanyoncountry.com
 L O O K I N G F O R WA R D SL EE P UN DE R
TH E STA RS
within
ht and vehicles must remain
In nearby California, overnig 100 feet of the road.
Imperial
LOOK FAMI LIAR
? camping is permitted at
Recreation
These sands have starred Sand Dunes National You can also camp overnig
ht in
Area and at Picacho State the Bureau
on the silver screen since ia. areas administered by
on set Recreation Area in Californ of Land Management,
including
lmmakers rst arrived Area,
have Imperial Dam Recreation
in 1913, and the dunes In Arizona, you can camp Senator Wash, Squaw
Lake,
With the proposal of Relic and Yuma working together on the visitors guide, the team has already begun researching and creating doubled for exotic locales
since even as a galaxy
ever
far,
overnight at Kofa Nationa
Refuge but not at our
l Wildlife
other wildlife Mittry Lake and Fortuna
Pond.

allowed
far away (Star Wars). refuges. No camping is
sources,
within mile of water
visuals to show what Yuma and the surrounding area has to offer the prospective traveler.

Here are several examples of possible approaches for the Yuma Visitors Guide.

ND DUNES

HISTORY
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NATIO NA L REC

e near
nt (south of the interstat
AMERICAS From the plank road monume glimpse the
T PLACE TO JUMP INTO Well Road), you can also
YUMA IS THE PERFEC dunes that the west end of Grays on the sand.
an expanse of inland thats designed to oat
LARGEST SANDBOX of Californias Mexican border fence
along the eastern edge
cover more than 40 miles a million visitors sides of this sandy
minutes west. More than the wild and motorized
Imperial Valley, just 20 ion Area every You can also look into 78, or explore
Dunes National Recreat Overlook on Highway
ock to Imperial Sand than 127,000 world from the Osborne ck
stars and play in more ess Area on foot or horseba
year to camp under the the North Algodones Wildern
ing. parking and trail
sand open for off-road ) without charge. Find
acres of wind-sculpted (no motorized vehicles
le wildlife area along Glamis-
Niland Road
Yuma Territoria
State Historic Pal Prison
allowed in the access at the watchab
permitted vehicles are
During peak season, only
info below), but rangers
allow quick north of Highway 78.
N Yuma Quartermas
Depot State Historter
recreation area (see permit MORE INFOR MATIO

stops without charge for

a look or a photo. Gaze
up at massive
Recreation Area
rk

YU MA
Imperial Sand Dunes National
dunes up to 300 feet tall,
or see
s
a fragmen
cross the
t of the 1915 plank
tricky terrain.
BLM.gov/ca/st/en/fo/elcentro/re
creation/ohvs/isdra.html
Admission charg
e, open 9 a.m.-
ic Pa rk
motorist 5 p.m. daily Oct.-
road that helped early Picacho State Recreatio
n Area Thanksgiving 201 N. 4th Aven
& Christmas, May except ue, 928.783.
Parks.CA.gov/?page_id=641). From its outsi please call for Admission charg 0071, 800.293.
zed reputation summer hours 0071
, its hard to belie . e, open 9 a.m.-
Territorial Priso
NEED A SAND TOY? ve that Yuma except major 5 p.m. daily Octob
Yuma. Kofa National Wildlife Refuge n only operated
for 33 years.
holidays, close
d Mondays June er-May
Rent (314.4345, JetRent years spanned From this high
WANNA STAY AND PLAY? FWS.gov/refuge/kofa/ But since those
Dont haul, call Jet the legendary
era of the Old ground on the -September
for pickup or delivery,
surprising that banks of the Color
seasonal permit for the West, its not River, a frontier
com) rents ATVs and UTVs
movies like 3:10
Youll need a weekly or
ent Army depot supp ado
Bureau of Land Managem to Yuma immo

A Haven of Histo
grim lockup as lied all the forts
34
Southwest begin
save time & money
by , trailers available. BLMs Yuma Field Office 7341
E. 30th St. one feared by rtalized this ning in the 1860 of the
vehicle that brings you helmets and goggles included BLM.gov/az/st/en/fo/yuma_field_
office. html even the worst
desperadoes. 20th century, s. At the turn
at ISDPermits.net. the Bureau of of the
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 PRICING

Creative Services
Design of Ads.........................................................................................................$3,500
Brochure Design..................................................................................................$7,500
Map Design.........................................................................................................Included
Photography........................................................................................... $750 per day
plus travel expenses

As an extension of your team, we will allot three major reviews

for this project, however, we will work with you on all minor changes
until satisfaction.

Printing
Bid based on 96 pages, 8.5x11, perfect bound.
/ 20 / 60,000........................................................................................................................$61,444 / 21 /
80,000.........................................................................................................................$77,924
100,000.....................................................................................................................$94,445

Delivery
Freight estimated at....................................................................$3,592-$7,185
pending quantity of brochures produced

Pricing as of Sept 1, 2017. Actual costs may vary based on

alterations of the brochure size and future market values.

Thanks for your consideration.

We look forward to hearing from you.
/ 22 /

290 N UNIVERSITY AVE // PROVO, UT 84601

801.692.7345 // Relicagency.com