Sweeney, John. "Strategic Sports Communication.
" Journalism & Mass Communication
Quarterly. 84.3 (2007). Print.
http://journals.sagepub.com/doi/pdf/10.1177/2167479512466655
Source: Quote (Page# or Paragraph #)
Having evolved into an enormous and
diverse collection of endeavors and
businesses, the sport industry is difficult to
conceptualize and even harder to define.
Page 56
Sport industry organizations range from
local amateur associations and apparel
manufacturers to national professional teams
and international governing bodies. Page 56
This is particularly true concerning
strategic communication and management:
the organization, facilitation, administration,
and promotion of sport could not be
accomplished without it. Page 56
With a practical background in
communication, my educational pedigree
includes a sport management doctoral
emphasis with my dissertation examining
the print media coverage of high school
athletics
Page 57
Responses
Sports are hard to learn in detail about how
things work behind the curtains. It is such a
huge organization and league that it is almost
impossible to know everything.
Professional sports are different from college
and high school. It is such a big jump and
each league comes with its own set of rules
and regulations.
Communication is the starting point for an
organization or anything to be successful
because that is where ideas and plans come
from. A huge starting point people forget
about.
This is what I need to get degrees in for me to
pursue my future career in sports
communications.
 Added to this is an undergraduate degree in
business, and graduate degrees in history as
well as business communication and public
relations; my professorial and scholarly
efforts have been situated primarily in sport
management programs Page 57
Being able to communicate with people is
something I am going to have to practice so I
can improve at it. I am currently working
towards a business degree.

Our conceptualizations of sport This is a good definition of sports

communication are typically much broader communication because its not just spoken
and inclusive than what others may endorse. words, its email, letters, symbols and signs of
Regardless, our original definition of the information. It connects each sports league in
field can be found in a sport management a way that people often cannot describe.
and marketing publication where we
proposed that sport communication is a
process by which people in sport, in a sport
setting, or through a sport endeavor, share
symbols as they create meaning through
interaction

Bireline, Garrett M. SOCIAL MEDIA IN SPORTS: A PHENOMENOLOGICAL STUDY OF

ATHLETES AND ONLINE COMMUNICATION. 2014.

Source: Quote (Page# or Paragraph #) Responses

In recent years, the use of social media has This is becoming the outlet to express feelings or
also multiplied throughout the world. Men create an argument about a certain topic and many
and women, boys and girls, are often using sports communicators get involved because they are
the ones reporting the breaking news on social
social media outlets such as blogging, media.
Facebook, Twitter, MySpace, Tumblr,
Pinterest, LinkedIn, Instagram, Vine, etc., to
express their individuality, frustrations,
beliefs, dreams, and general feelings or
moods as well as network and maintain
contact with friends and Friends.

Page 12
 Among many other positives and negatives,
sports offer something that many other
pastimes cannot: the celebration of shared
experience and achievement for both
participants and spectators (Woods, 2011).
This gives kids a shot at a second chance and gives
everyone hope. Sports has a way of bringing people
together in the toughest times and I definitely want
to be a part of something special and that is working
as a sports communicator at a professional sporting
event.

Page 14

Admittedly, some athletes could decide to
put on a social media image that does not
reflect who they are as a normal person. This
would cause fans and followers to buy into
the respective athletes brand, which provides
a different, distinct avenue of research that is
not the highlight of this study, but is worth
describing for clerical purposes.
This is what happens when the media runs with what
a professional athlete says because they take it and
change it around to cause a big deal about
something. I do not understand why the media
thinks saying something that is not true looks good
on their name.

Page 15

Communication Studies, Mass Media Concentration, B.A. Program: Communication Studies,

Mass Media Concentration, B.A. - University of North Carolina at Charlotte - Acalog
ACMS, 2017.

The Mass Media concentration is
designed for students interested in the
development and critical analysis of the
media as a cultural force. Contemporary
issues in media criticism are explored.
This is what I want to do when I grow up,
I want to be about of the media for
professional athletes.

Students matriculated at UNC Charlotte I have already completed the stats

and planning to change to or declare requirement and need to start working on
Communication Studies as their major foreign languages and the
must have an overall GPA of at least 2.0, communications classes next semester.
met the foreign language requirement for
the major, and received no grade less than
C in COMM 1101, COMM 2100, and
either STAT 1220 or STAT 1222.
Students may attempt COMM 2100 a
maximum of two times.