Name: Muhammad Wasib

Student ID: BB-28221

Course Code: EGL211
Course Name: Technical Report Writing
Submitted To: Sir Waqas Ahmed Siddiqui
Title: Research Report
EXECUTIVE SUMMARY
Nokia mobile phone is the world largest mobile phone
manufacturer, with its comprehensive product portfolio covering
all consumer segment and standards.Nokia is the one of the
pioneer of the mobile information society.Nokia's mission is to
enable people to connect with one another and to information
sources regardless of time or place.Nokia's technology and
applications are designed for human needs and based on
solutions that function seamlessly and effectively together.
Nokia has adopted excellent techniques to influence a consumer,
the price of their phone are reasonable. Almost every shop
dealing in mobiles sells Nokia phone apart from their Nokia care
and Nokia priority outlets. Their products are also well
promoted.
In this project report I have discussed the brand value, brand
image, product range and target market of Nokia in detailed
manner. Everything said in this report is related with theories.
Introduction to Nokia :
Nokia was founded in 1865 by Fredrik Idestam in Finland as a
paper manufacturing company. In 1920, Finnish Rubber Works became
a part of thecompany, and later on in 1922, Finnish Cable Works joined
them. All the threecompanies were merged in 1967 to form the Nokia
Group.In the late 1970s, Nokia started taking an active interest in the
power andelectronics businesses and by 1987, consumer electronics
became Nokia's major business. Nokia created the NMT mobile phone
standard in 1981 and launched thefirst NMT phone, Mobira Cityman, in
1987. The company delivered the first GSMnetwork to Radkilinia, a
Finnish company in 1991, and in 1992, Nokia 1011 - a precursor for all
Nokia's current GSM phones - was introduced.In the 1990s, Nokia
provided GSM services to 90 operators across the world.
Another significant move of the company during this period was the
divestment of its non-core operations like IT. The company focused on
two core businesses - mobile phones and telecommunications networks
Nokia is the innovation of long term plans in mobile industry in Pakistan
as well as in international mobile industry Pakistan. Introduction of Nokia
is the basic need of that time and having the biggest mobile exposure in
information technologys world. Nokia is come up with the name of
inventions and realities behind the ITs world.
Fredrik Idestam established a wood- pulp mill and started manufacturing
paper in southern in 1865 in southern Finland near the banks of a river.
Those were the days when there was a strong demand for paper in the
industry, the companys sales achieved its high-stakes and nokia grew
faster.

Nokia-Connecting People: this slogan is known all over the world. Nokia
employs 50, 000 people in 120 countries. Currently every third mobile
phone sold in the world is a Nokia. The Nokia Company is today one of
the worlds leading high tech companies. Its rapidly growth in the 1990s
coincided with a basal structural change of the Finnish economy and
industry. In this restructuring process Nokia played an important role.
Despite the fact that Nokia is a leading multinational company, a major
part of its business is located in Finland. Nokia plays a significantly role in
the economic growth of Finland, which has been one of the fastest in
whole Europe.

A lot of brands selling and manufacturing cell phones and mobiles are in
the market but Nokia cell phones are the leaders in the race. With over a
dozen varieties and models lining up every day the customer is left in
confusion as to what to buy. With the market gearing up with new
companies in the foray Nokia manufactures have accepted the challenge.
They are coming up with latest technologies being put to test. The
company believes in customer satisfaction and that is the success of their
being the leaders in cell phones.

Nokia has a number of models to offer like the Nokia 1000series, Nokia
2000series, Nokia 3000series, Nokia 5000series, Nokia6000series, Nokia
7000series, Nokia8000series, Nokia9000series, Nokia E series, Nokia N
series, and others.

These cells come in slides, flips, smart phone and standard models. The
brand boasts of varied features like Bluetooth, color screen, 3G, GPRS,
GPS, IRDA, Infrared, Java enabled, MMS enabled, MP3 player,
Polyphonic ring tones, Radio, Snap on cover, USB, Streaming video,
Vibration, etc along with cameras with VGA camera, 1-1.9 mega pixels, 2-
3.5 mega pixels, 3.5mega pixels and more. The Nokia cell phones has
something in terms of design and its user-friendly features are
unremarkable.
The Nokia Company also provides a host of accessories which come
along with the hand sets like chargers, batteries, ear phones /headset and
the manual which describes how to use the piece. There are other
accessories like cases and pouches, chargers, data cables, enhancements,
faceplates, Hands free headsets. You can also buy other accessories which
enhance your set. The other fancy accessories are chains, flashers,
holders, LCD screens, Scratch guard, stylus, memory card readers, etc.

Nokia mobile phones have a wide price range. Depending on the price
are the different features installed. But the basic purpose is served
whatever be the price. Nokia phones are a must own gadget these days.

Nokia Mission Statement:

Nokia
Nokias Interim Report (2013) showed a decline in the first quarter for
group net sales, device and services net sales and networks net sales.
Therefore, it comes as no surprise that Nokias mission statement places a
strong emphasis on shareholder value and social responsibility to increase
the companys stronghold within its industry.

Shareholder Value
In order to gauge the companys performance in these two areas, there are
a couple of specific indicators that Nokia is looking for. Shareholder value
is increased through the success of the business. Nokia gives four areas that
will become the primary focus of each of the business areas and gauge its
success.
However, the company as a whole is not doing so well. With all their sales
dropping, the only thing that is increasing is the sale of their Nokia Lumia.
Even at the number four spot, Nokia only holds a measly 4.1% of the
smartphone industry in the US, and their overall sales are declining (Shah,
2013). Therefore, I would say they are not doing a very good job at
fulfilling their mission statement. If Apple had the same mission statement,
leading the sales of smartphones in the US at a whopping 33.7%, the
statement would be more accurate in saying that they plan to connect
people around the world and lead the industry.

Vision of Nokia :
We are innovating the global nervous system, a seamless web of
interconnected intelligence that senses and adapts to the world around us
a cognitive, self-learning network that fluidly responds and adapts,
enhancing how we live and work.

We are pushing the boundaries of what is possible, to create new ways of

connecting people and services instantly and effortlessly. From a
foundation of integrity, quality and security, we help our customers
navigate the complex choices of the connected world, to unlock its
opportunities and enable new and extraordinary experiences in peoples
lives each day.

That is why our focus is, and has always been, on people. We create
technology that helps people thrive.

Our values :
It is through our people and culture that we shape technology to serve
human needs. Our pursuit of performance with integrity and sustainability
a culture that stems from our Finnish roots is key to why our
customers and partners choose to work with us.

The guiding principles of our values are:

Respect:
Acting with uncompromising integrity, we work openly and
collaboratively, seeking to earn respect from others

Challenge:
We are never complacent, ask tough questions, and push for higher
performance to deliver the right results

Achievement:
We take responsibility, and are accountable for driving quality, setting
high standards, and striving for continuous improvement

Renewal:
We constantly refine our skills, learn and embrace new ways of doing
thing, and adapt to the world around us

Domestic strategy:
Vision for future:
The main vision as stated on website and an punch line of Nokia"
"Connecting people" is now connecting people to what matters - whatever
that means for each person - giving them the power to make the most of
every moment, everywhere, any time. Connecting the "we" is more
powerful than just the individual. That's how Nokia is needed to help
make the world a better place for everyone." (http://www.nokia.com)
Strategy of company:
The Nokia website states on its blog that "To do this we will become the
leading provider of mobile solutions. Our solutions strategy leverages one
of our greatest assets - a portfolio of outstanding devices, with unmatched
scale and geographic reach. We couple them with smart services,
integrated via an intuitive and seamless user experience. We differentiate
these solutions offerings based on our in-depth consumer understanding,
with a strong focus on social location (people and places)."
(http://www.nokia.com)

Nokia's marketing strategy planning in India-

MISSION:
The mission of NOKIA in INDIA is to provide the customer with the
best durable, economical stylish and low cost cell phone with best feature
for the common use of customers.

MARKETING OBJECTIVES:
Maintain positive, strong growth every quarter by selling more and
more no. of cell phone.
Achieve a steady increase in market penetration
To maintain its position of India's no. 1 cell phone producing
company.
Maintaining its reputation.

4p's of marketing mix:

1. Product:
Domestic strategy: Nokia in its domestic strategy had developed many
model of cell which been updated time to time.
Global strategy: The product Nokia brought for Indian market was
more of user friendly and very durable product. As Indian market always
demanded more of rough and tough mobiles which could be used and
handled by every person. Even one of the main product features for India
was that Nokia came out with the cell phone with torch in it. Which was a
good strategy to attract the Indian rural market. As after the analysis
Nokia came to know that 60percent of Indian population stays in India.
And rural India is facing big problem of electricity. Thus this kind of
torch in cell phones attracted the rural India... So Nokia came with the
product which was desirable by the market.

2. Price:
Domestic strategy: The prices of mobile phones are comparatively
according to the economy of the country. So the call rates in Finland are
also comparatively high. But as there are very less competition so price of
cell phone is high.
Global strategy: The Indian mobile market has an over 170million
subscribers making it the most cost effective player in this industry
worldwide. More over India has the most lowest call rates and apart from
this mobile phone calling from anywhere around the world is just two
cents per minute, as in front of China it is four cents. The market is also
aiming at immense growth. But so far Nokia is aiming at its Penetration-
Led strategy which means having a mobile phone with every single person
of the world. They are targeting at retaining their costomer which they
have termed as replacement-Led. From a survey its been known that
costumers in India tend to change their mobile phones very frequently.
And whenever they come to change their phone are willing to pay an extra
penny for a new upgraded handset. Thus in this way Nokia have managed
to keep their price change as per the demand of its customers In India.

3. Promotion:
Domestic strategy: Nokia is already a Finland company. So it is already
a famous brand. Thus it does not require much of promotional activities
to be done.

Global strategy: Nokia made its promotion in various ways to capture

Indian market. Among this the main focus was the rural market which was
huge. Various film stars were been hired to promote Nokia. Even Nokia
sponsored various cultural activities and sports activities and sports teams.

4. Place:
Domestic strategy: In its domestic strategy it is already defined the
places it has to cover. Which include whole of the country?
Global strategy: For Nokia it was very important to keep a strong
distribution channel so that the customer gets a product at right time and
at a right place. Thus for this Nokia started its website, showrooms, marts
and etc.

Organization culture:
NOKIA is the leading mobile company all over the world which started
their operation in the early 1980s. The values of NOKIA are customer
satisfaction, respect for individuals, achievement and continuous learning.
Customer satisfaction means how satisfaction is the customer with the
effort of organization in the marketplace. NOKIA has their dedicated
sales and marketing personnel's with logistic and sourcing functions.
Keeping in mind that, what will best suit the customers and what are their
needs, NOKIA randomly responding to the customers and making things
according to their customers' choice.
Respect for individuals means to give attention to each and every
individual for their opinion. NOKIA gives opportunities for personal
growth. NOKIA encourage new strategy to change the global market.
They also emphasise on constant attention to the objectives. Continuous
learning means NOKIA always encourage improving the perfections.
NOKIA encourage developing mobile with affordable cost and also which
can help increasing economic growth along with quality of life.
NOKIA support constant innovation on human technology to improve
communication and finding the new ways of interchanging information.
NOKIA provides opportunity to grow personally, give confidence to
come with new ideas and creation, motivates high quality people to serve
the best customer service.

Nokia 1865 To 1967

The predecessors of the modern Nokia were the Nokia Company (Nokia
Ab), Finnish Rubber Works Ltd (Suomen Gummitehdas Oy)
and Finnish Cable Works Ltd (Suomen Kaapelitehdas Oy). The
company's name came from the Nokia town and the Nokianvirta river.
Nokia Company's history started in 1865 when mining engineer Fredrik
Idestam established a ground wood pulp mill on the banks of
the Tammerkoski rapids in the town of Tampere, in southwestern
Finland (then, part of the Russian Empire). In 1868, Idestam built a
second mill near the town of Nokia, fifteen kilometers (nine miles) west of
Tampere, by the Nokianvirta river, which had
better hydropowerresources. In 1871, Idestam, with the help of close
friend and statesman Leo Mechelin, renamed and transformed his firm
into a share company, thereby founding Nokia Ab.
Towards the end of the 19th century, Mechelin sought to expand into the
electricity business, but his aspiration was initially thwarted by Idestam's
opposition. However, Idestam's retirement in 1896 allowed Mechelin to
become the company's chairman (from 1898 until 1914), and he
subsequently convinced shareholders In 1902, Nokia added electricity
generation to its business activities.
Eduard Poln (18611930), was a Finnish business leader. In 1898,
Poln founded Finnish Rubber Works (Suomen Gummitehdas Oy),
manufacturer of galoshes and other rubber products, which later became
Nokia's rubber business. At the beginning of the 20th century, Finnish
Rubber Works established its factories near the town of Nokia and began
using its name as its product brand.
At the end of the 1910s, shortly after World War I, the Nokia Company
was nearing bankruptcy. To ensure the continuation of electricity supply
from Nokia's generators, Finnish Rubber Works acquired the business of
the insolvent company.
In 1912, Arvid Wickstrm founded Finnish Cable Works (Suomen
Kaapelitehdas Oy), producer of telephone, telegraph and electrical
cablesand the foundation of Nokia's cable and electronics
businesses.] Ten years later, in 1922, the company was acquired by
Finnish Rubber Works. In 1937, Verner Weckman, a wrestler and
Finland's first Olympic Gold medalist, became president of Finnish Cable
Works, after 16 years as its technical director. After World War II,
Finnish Cable Works supplied cables to the Soviet Union as part of war
reparations. This gave the company a foothold for later trade.
Although these three companiesNokia Ab, Suomen Gummitehdas,
Suomen Kaapelitehdaswere not formally merged, as the law did not
allow it at the time, Poln continued to create a successful conglomerate
that later became Nokia PLC. Poln was the chairman, managing
director, and the largest owner of the group for 30 years.[

A capacitor made by Nokia Capacitors

The three companies, jointly owned since 1922, were merged to form a
new industrial conglomerate, Nokia Corporation, in 1967.[10] The new
company was involved in many industries, producing at various times
paper products, car and bicycle tires, footwear (including rubber boots),
communications cables, televisions and other consumer electronics,
personal computers, electricity generation machinery,
robotics,[11] capacitors, Military technology and equipment (such as
the SANLA M/90 device and the M61 gas mask for the Finnish Army),
plastics, aluminum and chemicals.[12] Each business unit had its own
director who reported to the first Nokia Corporation President, Bjrn
Westerlund. As the president of the Finnish Cable Works, he had been
responsible for setting up the company's first electronics department in
1960, sowing the seeds of Nokia's future in telecommunications.[13]
Nokia 1967 To 2000:
The electronics section of the cable division was founded in 1960 and the
production of its first electronic devices began in 1962: a pulse analyzer
designed for use in nuclear power plants.In the 1967 fusion, that section
was separated into its own division, and began manufacturing
telecommunications equipment. A key CEO and subsequent chairman of
the board was vuorineuvos Bjrn "Nalle" Westerlund (19122009), who
founded the electronics department and let it run at a loss for 15 years. In
the late 1960s and early 1970s.encouraged researchers to work on their
own projects, which one top executive directly linked to the company's
later expertise in mobile communications technologies

Nokia 2000 To 2011:

Nokia launched the Nokia 3310 in 2000. It has become one of the most
popular devices of all time. The Nokia 1100 handset launched in
2003,[22] shipped over 200 million units, is the best-selling mobile phone of
all time and the world's top-selling consumer electronics product, and
contributed to the company's rise in developing markets.[49] Nokia was one
of the first to recognize the market opportunity in combining a game
console and a mobile phone (both of which many gamers were carrying in
2003) into the N-Gage. The N-Gage was a mobile phone and game
console meant to lure gamers away from the Game Boy Advance, though
it cost twice as much.[50]
Nokia Productions was the first mobile movie-making project which was
directed by Spike Lee. Work began in April 2008, and the movie
premiered in October 2008.[51]
In 2009, the company reentered the personal computing market,
announcing a high-end Windows-based netbook called the Nokia Booklet
3G.[39] The company also entered the smartphone market.[52]
Series 40 was a phone platform used in feature phones, mainly
running Java-based applications.[53][not in citation given] It was once the world's most
popular software of mobile phones.[citation needed] Nokia
acquired Smarterphone, a company making the Smarterphone OS for
low end phones and merged it with Series 40 to form the Asha Platform,
which also inherits some UI characteristics from
Nokia's MeeGoplatform.[citation needed] The Asha 501 was the first phone
running the new OS.[54] Series 40 was discontinued in late 2014.

2011 To 2014:
In 2010, pressure on Nokia increased dramatically as Android and iOS
continued to make gains.[101] Other Symbian OEMs including Samsung
Electronics and Sony Ericsson chose to make Android-based
smartphones instead of Symbian,[102] and by mid-2010 Nokia was its only
OEM outside Japan. Nokia developed Symbian^3 to replace S60, but it
never became popular.[103] By Q4 2010, Symbian's market share dipped to
32%, surpassing Android's at 30%.[104] Despite losing share, the smartphone
unit was profitable and smartphone unit sales increased every quarter
during 2010.[105] An estimated 4 million units were sold in Q4 2010.[106]
In February 2010, Nokia and Intel announced MeeGo, a merger of their
Linux-based Maemo and Moblin projects aiming to create a unified
mobile operating system for a wide array of devices, including tablets and
smartphones.[107][108] In particular, Nokia planned to use MeeGo as a
successor to Symbian on its future smartphones, but despite of warm
reception from all markets only Nokia N9 has been launched.[109]
In an employee memo that surfaced in February 2011, Elop infamously
described Nokia as being on a "burning platform", blaming the "war
of ecosystems" between iOS and Android as part of Nokia's overall
struggle, and asserting that the company needed to make major changes to
its operation.

Partnership with Microsoft:

In February 2011, Stephen Elop and Microsoft's CEO Steve
Ballmer jointly announced a major business partnership between the two
companies, which would see Nokia adopt Windows Phone as its primary
platform on future smartphones, replacing both Symbian and MeeGo.
The deal also included the use of Bing as the search engine on Nokia
devices, and the integration of Nokia Maps into Microsoft's own mapping
services.[109] Nokia announced that it would still release one device running
the MeeGo platform in 2011, but that it would devote fewer resources to
future development of the platform, and that it would phase out Symbian
entirely.[109] Aligning with Microsoft had been considered a possibility by
analysts due to Elop's prior employment with the company.[110][111][112] Nokia
unveiled its first Windows Phone 7-based devices, the mid-range Lumia
710 and high-end Lumia 800, on October 26, 2011 at its Nokia World
conference.[113][114]
After this announcement, Nokia's share price fell about 14%, its biggest
drop since July 2009.[115] Nokia's smartphone sales, which had previously
increased, collapsed.[116] From the beginning of 2011 until 2013, Nokia fell
from #1 to #10 in smartphone sales.[117] Amid falling sales, Nokia posted a
loss of 368 million euros for Q2 2011, whereas in Q2 2010, it had
realized a profit of 227 million euros. On September 2011, Nokia has
announced it would cut another 3,500 jobs worldwide, including the
closure of its Cluj factory in Romania.[118] As Nokia was the largest mobile
phone and smartphone manufacturer worldwide at the time,[119] it was
suggested the alliance would help Windows Phone.[112] Nokia was
overtaken by Apple as the world's biggest smartphone maker by volume
in June 2011.[120][121] In August 2011 Chris Weber, head of Nokia's
subsidiary in the U.S., stated "The reality is if we are not successful with
Windows Phone, it doesn't matter what we do (elsewhere)." He further
added "North America is a priority for Nokia (...) because it is a key
market for Microsoft.".[122]
Nokia reported "well above 1 million" sales for its Lumia line up to
January 26, 2012,[123][124] 2 million sales for the first quarter of 2012,[125] and 4
million for the second quarter of 2012.[126] In this quarter, Nokia only sold
600,000 smartphones (Symbian and Windows Phone 7) in North
America.[127] For comparison, Nokia sold more than 30 million Symbian
devices worldwide in Q4 2010[128] and the Nokia N8 alone sold almost 4
million in its first quarter. In Q2 2012, 26 million iPhones and 105
million Android phones shipped, compared to only 6.8 million devices
with Symbian and 5.4 million with Windows Phone.[129]
While announcing an alliance with Groupon, Elop declared "The
competition... is not with other device manufacturers, it's with
Google."[130] In June 2012, Nokia chairman Risto Siilasmaa told journalists
that Nokia had a contingency plan in the event that Windows Phone
failed, but did not specify what it was.[131][132]

Market share of Symbian, Windows Mobile and Windows Phone 7

among US smartphone owners from Q1 2011 to Q2 2012 according to
Nielsen Company.
On February 8, 2012, Nokia Corp. announced 4,000 layoffs at
smartphone manufacturing plants in Europe by the end of 2012 to move
assembly closer to component suppliers in Asia.[133] On 14 June 2012,
Nokia announced 10,000 layoffs globally by the end of 2013[134] and shut
production and research sites in Finland, Germany and Canada in line
with continuing losses and the stock price falling to its lowest point since
1996.[135] On June 18, 2012, Moody's downgraded Nokia's bond rating
to junk.[136]Nokia CEO admitted that the company's inability to foresee
rapid changes in the mobile phone industry was one of the major reasons
for the problems.[137] On 4 May 2012, a group of Nokia investors filed a
class action against the company as a result of disappointing sales.[138] On
August 22, 2012, it was reported that a group of Finnish Nokia investors
were considering gathering signatures for the removal of Elop as CEO.[139]
In December 2012, Nokia announced that it would be selling its
headquarters Nokia House for 170 million, and leasing it back in the
long-term. This decision was taken to slash costs as the company was
during a financial crisis of falling revenues.[140]
In total, Nokia laid off 24,500 employees by the end of 2013.[141]
In January 2013, Nokia reported 6.6 million smartphone sales for Q4
2012 consisting of 2.2 million Symbian and 4.4 million sales of Lumia
devices (Windows Phone 7 and 8).[142] In North America, only 700,000
mobile phones have been sold including smartphones.
In May 2013, Nokia released the Asha platform for its low-end borderline
smartphone devices. The Verge commented that this may be a
recognition on the part of Nokia that they are unable to move Windows
Phone into the bottom end of smartphone devices fast enough and may
be "hedging their commitment" to the Windows Phone platform.[143]
In the same month, Nokia announced its partnership with the world's
largest cellular operator China Mobile to offer Nokia's new Windows-
based phone, the Lumia 920, as Lumia 920T, an exclusive Chinese
variant. The partnership was a bid by Nokia to connect with China
Mobile's 700 million-person customer base.[144]
Following the second quarter of 2013, Nokia made an operating loss of
115m (98.8m), with revenues falling 24% to 5.7bn, despite sales
figures for the Lumia exceeding those of BlackBerry's handsets during the
same period. Over the nine-quarters prior to the second quarter of 2013,
Nokia sustained 4.1 billion worth of operating losses. The company
experienced particular problems in both China and the U.S.; in the
former, Nokia's handset revenues were the lowest since 2002, while in the
U.S., Francisco Jeronimo, analyst for research company IDC, stated:
"Nokia continues to show no signs of recovery in the US market. High
investments, high expectations, low results."[145]
In July 2013, Nokia announced that Lumia sales were 7.4 million for the
second quarter of the year .[146]
Sale of mobile phone business to
Microsoft:
On September 2, 2013, Microsoft announced that it would acquire
Nokia's mobile device business in a deal worth 3.79bn($4.25bn), along
with another 1.65bn($1.85bn) to license Nokia's portfolio of patents for
10 years; a deal totaling at over 5.4bn($6.05bn). Steve
Ballmer considered the purchase to be a "bold step into the future" for
both companies, primarily as a result of its recent
collaboration.[147][148][149][150] In an interview with Helsingin Sanomat, former
Nokia executive Anssi Vanjoki commented that the Microsoft deal was
"inevitable" due to the "failed strategy" of Stephen Elop.[151]
Its deal was closed on April 25, 2014 for "slightly more" than the originally
stated 5.44($6.10) billion.[152] Nokia's mobile phone assets became a part
of Microsoft Mobile, a new subsidiary of Microsoft based in
Finland.[153][154] The deal was originally expected to be closed in March
2014, but was delayed by a tax dispute involving a factory in India
officials claimed that Nokia had not properly paid taxes on devices that
were produced at the plant, but sold domestically (exports are exempt
from taxes). Indian governments had required that Nokia place money
in escrow before it was allowed to transfer control of the factory to
Microsoft. As a result, the plant was not transferred to Microsoft, but
produced products on behalf of the company.[155][156][157]
As part of the deal, Microsoft acquired the Asha, X and Lumia brands,
but only had a limited license to the Nokia brand. Microsoft could only
use the Nokia brand to promote Asha, X and Lumia products until
December 2015, and feature phones for 10 years. Microsoft did not
acquire any rights to the Nokia tune, which the company may only use as
the default ringtone on Nokia-branded devices. Nokia itself was also
subject to a non-compete clause forbidding it from manufacturing any
Nokia-branded smartphones until December 2015.[158][159][160] Microsoft also
took over Nokia's website and social media outlets following the closure
of the deal; this arrangement was in place for a minimum of one year after
the closure.[153] The company continued to use the Nokia name on
smartphones through October 2014, when Microsoft announced that
future smartphones would be branded with Microsoft's name and logo.[161]
A number of Nokia executives joined Microsoft as a result; Stephen Elop
became the head of Microsoft's devices team (which include products
such as Xbox and Surface lines); Risto Siilasmaa replaced Elop as interim
CEO, before the appointment of Rajeev Suri. Post-acquisition, Nokia
focuses on two core business units; its infrastructure division Nokia
Networks, and developing and licensing division Nokia
Technologies.[147][147][148][149][150]
In July 2014, Microsoft announced a significant layoff of workers,
including 12,500 workers from the former mobile phone group at
Nokia.[162] Microsoft also ended future development of Nokia's non-
Windows Phone product lines, in favor of focusing only on Windows
Phone and Series 30+ devices

2014 Of Nokia:
In October 2014, Nokia and China Mobile signed a $970 million
framework deal for delivery between 2014 and 2015.[165]
On November 17, 2014, Nokia technologies head Ramzi Haidamus
disclosed that the company planned to re-enter the consumer electronics
business by licensing in-house hardware designs and technologies to third-
party manufacturers. Haidamus stated that the Nokia brand was "valuable"
but "is diminishing in value, and thats why it is important that we reverse
that trend very quickly, imminently."[166] The next day, Nokia unveiled
the N1, an Android tablet manufactured by Foxconn, as its first product
following the Microsoft sale.[167] Haidamus emphasized that devices
released under these licensing agreements would be held to high
standards in production quality, and would "look and feel just like Nokia
built it."[168]
Return of Nokia mobile devices:
It was reported on 18 May 2016 that Microsoft had sold the Nokia-
branded featurephone division to FIH Mobile, a division of Foxconn,
and HMD, a new company in Finland. The two will be working together
to create Nokia-branded devices.[179] Nokia will be providing brand and
patent licensing to HMD, and will take a seat on the board of directors of
the company.[180]
A leaked slideshow said that up to 7 Android devices will released in
2017. Nokia 6, a Qualcomm Snapdragon 430 powered mid-range
smartphone is the first Android device and launched on 8 January 2017
and there is more phones arrived soon named Nokia 5, Nokia 3, Nokia
3310 and nokia 6 art.

SWOT analysis of Nokia:

Strength:
Nokia has the largest selling and distribution network compare to
other mobile phone companies.
It is backed with high quality HR and IT professional as compare to
others.
The financial part is very strong as it has much more profitable
business.
Wide range of product for all class.
The re-sell value of its hand set is more compare to any other
company.
People trust it more compare to others.
Weakness:
Price offered by the company for few handsets is high.
So products are not user friendly.
Not concern about the demand of lower class people.
Service center are very less and scare.
After sales service is not good.

Opportunity:
It has a great opportunity in this huge.
Opportunity to capture the rural Indian market.
Most reliable company so people trust it more compare to others.
India standard of living is also increases, so people are becoming
more and more trend oriented.

Threat:
New players are entering with new features to attract the customers.
Previously other companies were not providing user friendly mobile
but now they have started meeting customers need.

Conclusion
Thus at the last I want to conclude the following points:

The domestic strategy should always consist of future oriented goals.

They should also have some or few global strategy also.
When a firm enters a new market, its global strategy should be such
that it should suit to the customers' needs and requirement.
Nokia case study helped to understand the global strategy.
 It also helped me to understand the various reasons and strategy
Nokia adopted due to which it become no 1 in India.

The main and the most important thing which Nokia kept in mind while
entering the Indian market was its culture and values. Which any
company should take care when it is entering into global market with its
global strategy.

Recommendation:
When firm is going to enter a new market it should first study the
global market.
Proper analysis of the market should be done.
The perception of the customer, their religion, there values all
should be studied very well before entering into global market and
before preparing global strategy.
Thus manager good strategy can make firm earn more profit and
vice versa.