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Demetris Vrontis
University of Nicosia
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DEMETRIS VRONTIS
University of Nicosia, Nicosia, Cyprus
229
230 M. Z Razali and D. Vrontis
change their minds). The current research is also built on the idea that certain
individual differences are likely to predict resistance to organizational
change.
Commitment to organizational change is more than simply the antece-
dent of resistance to change, which might be termed as openness to change.
Instead, commitment to change is defined as a force (mindset) that binds an
individual to a course of action deemed necessarily for the successful
implementation of a change initiative (Herscovitch & Meyer, 2002). In fact,
an employees commitment to change is considered by many to be one of the
most important factors involved in successful change initiative (Armenakis,
Harris, & Feild 1999). Herscovitch and Meyer (2002) conceptualize this mind-
set to reflect a desire to provide support for the change based on its inherent
benefits (affective commitment), a recognition that there are perceived costs
associated with no supporting the change (continuance commitment), and=
or a sense of obligation to support the change (normative commitment).
These mindsets alone and in combination contribute to varying degrees
of behavioral support for a change initiative (Herscovitch & Meyer, 2002). For
example, they provide evidence that each type of commitment is related to
compliance with the requirements of a change. However, affective commit-
ment is also associated with behaviors that involve going along with the spirit
of the change as well as those that require considerable personal sacrifice
and=or promote the value of the change to others.
Meyer and Herscovitch (2001) propose that affective commitment devel-
ops from any personal or situational variable that contributes to the likeli-
hood that the individual will become intrinsically motivated by or
absorbed in a course of action, recognize its value-relevance, or derive his
or her identity from working toward the objective. As its name suggests,
the authors believe that all the factors considered to be involved in the devel-
opment of affective commitment are likely to be accompanied by a strong
positive emotion. This is one aspect that differentiates affective commitment
from the other forms. Elias (2009) in his study examines three potential ante-
cedents of 258 police officers attitudes toward organizational change
(ATOC), and whether ATOC mediates the relationships between these ante-
cedents and affective organizational commitment (AOC). At the time of data
collection, the officers police department was restructuring its organizational
design. Structural equation modeling indicates the growth need strength=
AOC relationship is fully mediated, whereas the locus of control=AOC and
internal work motivation=AOC relationships are partially mediated by ATOC.
This conceptualization of how affective commitment develops provides
a basis for why certain strategies such as training, participation, and
empowerment are widely recommended for the implementation of change
(Herscovitch & Meyer, 2002). It is likely that these strategies increase involve-
ment, value relevance, and=or identification and therefore foster affective
commitment. It is also likely that individual disposition particularly amenable
234 M. Z Razali and D. Vrontis
organizational member to embrace the change rather than resist it. Thus, the
process must target creating readiness for the change, not attempt to over-
come resistance to it. By effectively managing readiness, the change leader
attempts to shape attitudes toward the change. Successfully doing so may
lead to adoption rather than resistance behaviors by organizational members.
This study would address some of the problems encountered when introdu-
cing any change efforts. Once the concept of how employees accept or reject
change efforts and managers understood it, their efforts can be directed to
increase employees level of acceptance, with the expectation that partici-
pation in the planned change effort will be intensified.
The contribution of this study to the field is evident because the relation-
ship between employees attitudes and their reactions (acceptance, indiffer-
ence or rejection) regarding a planned change program has not been the
target of many studies in the context of Malaysian working environment
(Razali, 2006).
RESEARCH HYPOTHESES
METHODOLOGY
This research is based on action research model. The key aspects of this
model are basically the cyclical sequence of activities such as diagnosis, data
gathering, feedback to the client group, discussion of the results, action
planning, and action. The purpose of such a cycle of activities is to change
behavior in organizations, hence action research is closely aligned with
organizational development efforts.
Data Collection
Data was collected through the questionnaire consisting of 117 items. It is
important to note that the questionnaire used in this research was prepared
to evaluate several dimensions previously validated by other researchers with
some modifications to suit the local imperatives of the company under inves-
tigation. The type of information collected in this research requires that anon-
ymity and confidentiality be assured. The researchers worked directly with
the employees in MAS who have been selected as respondents for this
research. Once the respondents were accommodated in the room at the com-
panys site, an organizational representative explained the research process.
Respondents were reminded that questionnaires were anonymous and that
the survey results would not be used for any reward or to discipline specific
employees. While the respondents worked on the questionnaire, only the
researchers remained in the room to answer any questions and address
any concerns. The representative from MAS left the room as soon as respon-
dents started filling out the questionnaires. Upon finishing the questionnaire,
the respondent would drop it in a box, feeling free to put it on the top, bot-
tom or in the middle of the pile of questionnaires, to avoid been identified. It
took the respondents from 20 to 50 minutes to answer the 117 items. All the
Reactions of Employees Toward HRIS 237
Respondents
The stratified random sampling method was used to select the respondents
for the study. At the first stage, the researcher divided the employees in
MAS according to four categories: (1) top management; (2) middle level man-
agers; (3) lower level employees: and outsourced employees. From the com-
panys staff directory, it was determined about 10% of employees were in the
top management category; 20% in middle management; 60% in the lower
level rankings; and 10% as outsourced employees. Only three categories
were included for this study because the outsourced employees were not
having contractual employment with MAS but rather with their respective
employers who were contractors for MAS. Based on the above stratification,
250 employees were randomly selected from the companys staff directory to
participate in the survey. From the sample, 32.4% were females, and 67.6%
males. The median age was 28 years and the composition in terms of staff
hierarchy was as follows: 10.8% were among the top management, 20.6%
were holding middle-level managerial positions,, and 58.6% were the
lower-level staff. Ninety-six percent of the respondents were hired on a
full-time basis while the remaining were part-timers.
Variables Mean SD 1 2 3 4 5 6 7 8 9 10
238
General Job Satisfaction 4.09 .77 .32 .29 .24 .52 .33
Freedom to Participate 3.11 .74 .99 .06 .22 .08 .26 .38
Participative Environment 3.36 .62 .34 .23 .23 .39 .47 .28 .22
Top Management Consistency 3.64 .42 .58 .35 .19 .33 .28 .23 .29 .39
Top Management Involvement 4.28 .58 .41 .42 .51 .28 .24 .52 .29 .41 .24
Supervisory Support 4.01 .64 .46 .24 .46 .56 .33 .41 .54 .48 .13 .43
Note. p < .05; p < .01.
Reactions of Employees Toward HRIS 239
TABLE 2 Multiple Regression Analysis for Variables Predicting the Acceptance of Employees
Toward a Planned Change Program
(B 0.214, p < .01) and not due to freedom to participate in the planned
change program (B 0.038). It could be speculated that participative
environment in general (opportunities for employees to express opinions
and make suggestions) is more important than freedom to participate in cre-
ating a situation where employees would react positively toward accepting
any planned change program.
The third and last block of predictors also significantly explained vari-
ance in climate for quality (change in F 52.163, p < .00I), adding 9.8% in
the adjusted R2. Top management involvement contributed most in the equa-
tion (B 0.396, p < .00 l) while supervisory support and top management
consistency did not make a significant contribution (B 0.062) and (B 0.
19) respectively. This finding confirmed what has been largely published
lately that top management leadership, involvement and support in the
implementation process of any change effort or program are of fundamental
importance for the success of the change initiative (Razali, 2006; Wu et al.,
2007; Elias, 2009).
Thus, it could be speculated that both management leadership and par-
ticipation in an organizational change initiative have a positive influence on
employees commitment to the organization. A possible explanation for this
could be that top managers not only represent the organization but they are
the organization. The organization speaks through the top managers, i.e.,
employees see company actions in managements behavior. Miller et al.
(1993) noted that employees tend to view actions by agents of the organiza-
tion as actions of the organization itself. As this study has shown that there is
a positive influence of organizational commitment on employees acceptance
of the change initiative, any action that impacts acceptance will eventually
have a positive impact on acceptance of the initiative.
Results in Table 2 show that 48.2% (adjusted R2) of the variance in
acceptance for a planned change program is attributable to the independent
variables entered in three subsequent steps in the regression equation,
with most of the contribution being made by organizational commitment,
climate-warmth, climate-support, participation, and top management
involvement.
Top management involvement appeared as the largest coefficient for
the impact on the acceptance level of employees toward the planned change
effort. It was an expectation of this study that involvement of top managers in
the implementation process would be the most important influence on
employees in the Malaysia Airlines for the acceptance of the new initiative
to implement HRIS. Organizational commitment produced the second largest
coefficient in the analysis. Climate-reward and general job satisfaction did not
impact significantly on the employees acceptance of the new HRIS. Based on
the above analysis, it is apparent that organizational commitment and top
management involvement are the most important predictors of employees
acceptance of any planned change effort in an organization. It seems to be
Reactions of Employees Toward HRIS 241
One of the major findings of this study can be a strong recommendation for
the top management in MAS. A key issue related to top management involve-
ment with the acceptance for a planned change program is visibility. It
is timely for the top management in MAS to be seen actively engaged
themselves in committees or task forces that are designed for the purpose
of managing on daily basis the change program.
Not only top managers in MAS must support and be committed to the
change project, but it is also very important that employees see themselves
really participating in the implementation process from the very beginning.
Employees particularly at the middle and lower layers of the MAS bureauc-
racy must be empowered to join the task forces or teams that are directly
engaged in implementing the change program.
The MAS as an organization must not view the change program in iso-
lation with other behavioral aspects of employees in organization. Efforts
must be taken seriously to ensure that the commitment levels of employees
toward organization are sustained because those who are committed tend to
accept the change program more positively.
Employees acceptance is fundamental for the success of the change
effort. Once employees tend to participate more in the change process they
tend to be more committed. Managers and decision makers can benefit from
the knowledge about the acceptance and its antecedents. By knowing what
242 M. Z Razali and D. Vrontis
influences acceptance, managers can assess these factors before starting the
implementation process of the planned change. If results are favorable, they
can proceed with confidence; if not they should make an intervention in
those factors by trying to adjust them to an adequate level.
The results of this study can be summarized in Table 3, as follows:
It seems that several shortcomings have happened in this study that
should be seriously considered in future research endeavors. One of the
shortcomings has to do with several aspects related to employees jobs.
When dealing with planned change programs, one of the most important
issues to be considered is the impact the initiative has on employees jobs.
Workers expect that any program eventually turns out particular changes that
directly affect their daily tasks, especially in terms of work environment,
quality improvement, importance of the task, less repetitive movement, job
involvement, etc. In this study, only general job satisfaction has been
assessed. Several other aspects related to the job could have been assessed,
Acceptance of planned
Hypotheses change program
such as role ambiguity, role conflict, skill variety, task identity, task
significance, and autonomy. Then, all the variables related to the job could
have been investigated future research in terms of their relationship with
acceptance of the planned change program.
Another shortcoming is related to the success and failure of planned
change initiatives. In this study there has not been any evaluation of the level
of success of the HRIS program in MAS. Even though it is possible to affirm
that some aspects of success have been achieved, but the extent to which
HRIS succeeded and was helping MAS to improve its performance was not
systematically analyzed in this study. An assessment of the effectiveness of
the planned change initiative in terms of its contribution for the improvement
of performance of the organization would be desirable, which would allow
to investigate relationships between the study variables and the degree of
success of the quality initiatives. This dimension should be given serious
consideration for future research in this area.
Perhaps a major shortcoming of this study has to do with the idea of
causality. Due to the fact that the first part of the research was exploratory
in nature and the second part of the research utilized Pearsons correlation
and multiple regression analysis, results show relationships between inde-
pendent and dependent variables and suggest a possible impact of some
of the predictors on the criteria. However, statistical methods used in this
research do not allow to make statements about causality. Hence, research
in future should include this analytical framework such as structural equation
modeling or path-analysis in order to establish more convincing and
meaningful findings.
As it was addressed previously, the purpose of any planned change
program is to improve performance of the organization. A HRIS as imple-
mented in this case study organization, MAS, allows employees to perform
better individually and collectively. In order for the program such as HRIS
to be successful in enhancing individual performance, it is imperative
that workers get involved with the program and put its precepts in prac-
tice. For this to happen, it is important that workers accept the planned
change initiative and make the necessary effort to implement it to the
full extent.
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