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PEOPLE
PLACES
PROGRESS
PEOPLE
PLACES
The Lot at 1100 Broadway Van Kleef Way on Telegraph between 3rd Thursdays at Latham
16th & 17th Street Square with Jennifer Johns and
Kev Choice
PROGRESS
Building The Lot Ford GoBike Kick-off event New businesses and public art
ANNUAL REPORT 2016-2017 | DOWNTOWN OAKLAND AND LAKE MERRITT/UPTOWN COMMUNITY BENEFIT DISTRICTS | 3
2017 GOALS
PEOPLE
“What is the city but the people?” —William Shakespeare
IN MEMORIAM: BUILDING PARTNERSHIPS
ELIZABETH CLARK We pride ourselves on our effective partnerships and col-
It is with great sadness that we mark the laboration with city, county, and community organizations
passing of Elizabeth Clark - mentor, friend, dedicated to a better Oakland. Our valued partners include:
passionate volunteer, and Senior Counsel City of Oakland, Oakland Police Department, Public Works
with Allen Matkins in San Francisco. Eliza- Agency, City Council Offices, the Office of the Mayor, Alameda
beth served as pro-bono General Counsel County Trust Clinic, Simply the Basics, Visit Oakland, Oakland
for the Downtown Oakland and Lake Mer- Metropolitan Chamber of Commerce, Oakland BID Alliance,
ritt-Uptown District Associations from 2011 California Downtown Association, International Downtown As-
through 2013 and in that time worked with sociation, Art & Soul, Oakland Grown, Oakland Indie Alliance,
the boards and staff to create heightened efficiencies around Bike East Bay, Walk Oakland Bike Oakland, Athen B. Gallery,
contracting that helped us to better realize our organizational Oakhella, Oakland Art Murmur, Off The Grid, Zoo Labs, and the
goals. For her passion, talent, generosity and enthusiasm for the Life is Living Festival. Our goal is the same: to create a mutual-
program she was honored twice with the Volunteer of the Year ly beneficial partnership that strengthens our community. One
Award. In 2013, the districts honored Elizabeth again by naming of the best examples of collaboration in 2017 was the opening
the Volunteer of the Year Award in her honor. Her outstanding and activation of The Lot at 12th Street and Broadway. The
work and dedication to Oakland inspired us, encouraged us, property owner, Ellis Partners, and the Oakland City Council
challenged us and uplifted us. We are eternally grateful that she Office of Abel Guillen, worked closely with the CBD office to
gave so generously of her time and shared her remarkable gifts launch this temporary event space and beautify a long blight-
with us. She will be missed. ed corner of the Broadway corridor.
I’m sending you another positive message with ‘thanks’ I would like to commend your staff on the excellent job that
because of the rapid response from Porsche this morning. they are doing. They are extremely visible, polite, focused, aware
We are grateful to the Ambassadors for their work in the and very conscientious. I truly believe that all of the merchants
Oakland community and wish your network continued feel more comfortable with their presence.
safety and success. Please keep up the good work.
— Mark W. — Marion B.
ANNUAL REPORT 2016-2017 | DOWNTOWN OAKLAND AND LAKE MERRITT/UPTOWN COMMUNITY BENEFIT DISTRICTS | 5
7+
AVERAGE
MILES WALKED
DAILY BY EACH
AMBASSADOR
I would like to take the time out I love people helping people!! You guys
to thank the Downtown Oakland were great, and we’re definitely grateful Have Ideas? We’re listening.
Ambassador organization. The on our side, for taking care of one of our
ambassador’s presence is definitely prized employees! Thank you so much Contact us at 510.238.1122 or
felt... I just wanted to say Thank you! to everyone involved!! info@downtownoakland.org
— Brandi W. — Joe K.
6 | DOWNTOWN OAKLAND AND LAKE MERRITT/UPTOWN COMMUNITY BENEFIT DISTRICTS | ANNUAL REPORT 2016-2017
PLACES
“We must free ourselves from the tendency to see cities as their buildings, and
remember that the real city is made of flesh, not concrete.” —Edward Glaeser
BEAUTIFICATION PROJECTS
Whether it’s painting a utility box or landscaping thousands of linear feet of medians throughout downtown, our beautification
projects, including Ernest Doty’s utility box in front of The Lot on Broadway, have the power to transform our public rights of way
and create an environment that fosters business attraction and encourages visitors to the districts.
ANNUAL REPORT 2016-2017 | DOWNTOWN OAKLAND AND LAKE MERRITT/UPTOWN COMMUNITY BENEFIT DISTRICTS | 7
EVENT
HIGHLIGHTS
MAY 4
BIKE TO WORK DAY
MAY 18 -
OCTOBER 19
3RD THURSDAYS
WHY PLACE IS IMPORTANT In the words of Jane Jacobs, “a well-used AT LATHAM SQUARE
city street is apt to be a safe street.” Using those words as inspiration, the
districts have prioritized place-making and place-keeping as a way to
make our streets more welcoming and inviting. Providing spaces for peo-
JUNE 21
OFF THE GRID FOOD
ple to gather and share ideas, or a cup of coffee, stimulates innovation,
TRUCK POD OPENING
builds community and encourages meaningful engagement.
JULY 29
OAKHELLA DAY PARTY
AUGUST 18-19
ART & SOUL FESTIVAL
OCT 6-7
FLYAWAY PRODUCTIONS
AT THE LOT
PROGRESS
“We cannot seek achievement for ourselves and forget about progress
and prosperity for our community…” —Cesar Chavez
AMBASSADORS: BRILLIANT AT THE BASICS
The Safety and Maintenance Ambassador Program is the flagship program of the
Downtown Oakland and Lake Merritt-Uptown Community Benefit Districts (CBDs).
Our program consists of 25 full-time and highly visible Ambassadors working daily to
improve our neighborhood by creating a cleaner, safer and more hospitable down-
town. This year we implemented some new initiatives with the goal of enhancing the
effectiveness of the program and have seen impressive results. Some highlights from
2017 include maintaining a 15% turnover rate for our staff (which translates into high
levels of staff morale), collecting over 254,000 lbs (127 tons) of trash from our streets,
and abating well over 14,000 pieces of graffiti. With a renewed focus on being “Bril-
liant at the Basics” and building upon the already strong relationships with our City
and community partners, we can further our goal of improving the quality of life in
downtown Oakland.
MARKETING DOWNTOWN
Oakland Central (www.oaklandcentral.com) is the CBDs’ destination marketing cam-
paign and place-keeping initiative. In addition to the presentation of fabulous events
like 3rd Thursdays at Latham Square and the Art & Soul Festival, we also have a beauti-
ful website, a robust social media presence (@oakcentral), and a detailed downtown
Oakland-focused Independent Retail Shopping Guide.
This initiative has the following goals
1. Build Community in Downtown Oakland
2. Incubate and support Oakland’s cultural arts scene
3. S
timulate the local economy by supporting small businesses
and entrepreneurs
4. Create a more vibrant and happening Downtown
ANNUAL REPORT 2016-2017 | DOWNTOWN OAKLAND AND LAKE MERRITT/UPTOWN COMMUNITY BENEFIT DISTRICTS | 9
9
ECONOMIC DEVELOPMENT EVENTS
The downtown Oakland real estate market is hot HOSTED
as evidenced by the number of commercial and
residential development projects that have broken
ground or are currently in the pipeline. In 2017,
we also saw a number of large employers relocate 254,000
to downtown Oakland from San Francisco and POUNDS TRASH
elsewhere. The CBDs will remain an essential tool COLLECTED IN 2017
in both facilitating and supporting this growth as
this influx of new businesses and housing continue
to grow foot traffic and promote economic develop-
ment in our downtown.
FINANCES
Financing Downtown The Downtown Oakland Association & Lake Merritt-Uptown District Association manage annual budgets of
$1,087,089.00 and $1,250,631.00 respectively for a combined annual reinvestment of just over $2.3 million dollars into our downtown.
Clean and Safe Services $677,155.00 Clean and Safe Services $827,633.00
Administrative Services $242,925.00 Administrative Services $244,614.00
Rent & Utilities $48,642.00 Rent & Utilities $48,642.00
Marketing $45,000.00 Marketing $45,000.00
Beautification $27,000.00 Beautification $34,500.00
Community Sponsorship $16,500.00 Community Sponsorship $18,500.00
Miscellaneous $11,000.00 Miscellaneous $12,500.00
Insurance $7,367.00 Insurance $7,742.00
Shipping, Printing & Supplies $6,500.00 Shipping, Printing & Supplies $6,500.00
Accounting $3,000.00 Accounting $3,000.00
Fees & Permits $2,000.00 Fees & Permits $2,000.00
TOTAL $1,087,089.00 TOTAL $1,250,631.00
Detailed financial reports are publicly posted with board meeting agenda packets and are available upon request.
BOARD OF DIRECTORS
DOWNTOWN OAKLAND LAKE MERRITT/UPTOWN
• Michelle Lane • Mike Guerra • Deborah Boyer • Kim Bardakian
Old Oakland Lincoln University Swig Co. Kapor Center for Social Impact
President Secretary President
• Jamie Choy
• Laurie Berberich • Karissa Obeso • Don Rogers Signature Development Group
Embarcadero Realty Services Oakland City Center CIM Group
• Dan Pitcock
Vice President Owners Association Vice President
RECO/2406 Webster Street
• Tanicia Jackson • Jeff Wilkerson • CJ Hirschfield
• Alex Kaffka
CBRE Paramount Property Co. Children’s Fairyland
Verdera
Treasurer Secretary
• Adam Chall Business Tenant
• Sara May TMG Partners • Samantha Stires
• Ke Norman
Metrovation CCCEB
• Jamie Flaherty-Evans Nailphoria Day Spa
Treasurer
• Kirsten Melton Colliers International Business Tenant
Lincoln Community-at-large • Terry Wood
• Ramsey Wright
Community-at large Kaiser Permanente
Colliers International
Community-at-large
ANNUAL REPORT 2016-2017 | DOWNTOWN OAKLAND AND LAKE MERRITT/UPTOWN COMMUNITY BENEFIT DISTRICTS | 11
STAFF
STEVE SNIDER ANDREW JONES TORI DECKER
Executive Director Program Director Operations Director
Champion of local artists Event wrangler and Numbers queen and
and Warriors superfan. hat enthusiast. coffee connoisseur.
Images in this report kindly provided by Dream Brand Studios and Images by Auintard
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