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Magnitude
2010:
Rebuilding
the
Future,
by
restoring
the
Past
Gaby
Sadowski,
Eindhoven,
the
Netherlands
Open
Innovation
Festival
2010
Op
Open
Innovation
Festival
Worldwide
2010
/
Magnitude
2010
The
world
is
changing
dramatically.
Increasingly
we
have
new
tools
at
our
disposal
that
allow
us
to
improve
our
work,
our
governmental
organizations
and
our
lives.
In
2009,
the
five-‐day
Open
Innovation
Festival
organized
by
the
city
of
Amsterdam
showed
that
we
have
the
expertise
as
well
as
the
technique
to
improve
our
neighborhoods
and
your
cities.
However,
it
is
essential
to
acknowledge
the
possibilities
we
have
at
hand.
We
have
to
open
up
ourselves
in
order
to
open
up
our
society.
Furthermore,
we
have
to
invest
in
our
personal
skills.
If
we
start
using
all
available
expertise,
ideas
and
creative
talent,
within
and
outside
our
organizations,
we
can
accomplish
the
fundamental
changes
our
society
needs.
Sometimes,
people
need
help.
The
Open
Innovation
Festival
(OIF)
shows
that
numerous
people
are
ready
and
willing
to
help
if
necessary.
OIF
shows
that
it
is
possible
to
create
an
unimaginable
amount
of
value
and
positive
energy
without
thinking
in
terms
of
finance.
Combining
the
available
creativity,
enthusiasm
and
knowledge
can
lead
to
results
once
considered
impossible.
In
2010,
the
Open
Innovation
Festival
will
be
launched
worldwide
(November
29
-‐
December
3,
2010).
We
ask
citizens,
organizational
institution
and
companies
to
join
forces
and
make
innovation
happen
in
this
week.
The
sky
is
the
limit,
or
maybe
even
beyond.
In
different
countries
all
over
the
world
festivals
will
be
hosted.
The
program
of
the
festival
will
be
put
together
by
different
cities
themselves.
These
city
festivals
will
put
emphasis
on
the
strengths
and
identity
of
the
city,
based
on
different
kind
of
workshops;
sessions,
exhibitions,
showcases,
discussions,
networking
events
etc
can
be
expected.
The
cities
will
be
connected
through
live-‐stream
connections.
One
of
the
main
themes
of
the
festival
will
be
co-‐creation/crowd-‐sourcing:
How
can
citizens,
companies
and
government
join
forces
in
order
to
meet
the
challenges
in
for
instance
Safety,
Mobility,
Well-‐being,
Environment,
and
E-‐
inclusion
in
our
cities?
How
can
innovation
help
to
transform
challenges
into
solutions?
The
context:
Restoring
the
future,
by
rebuilding
the
past:
L’Aquila
L’Aquila
-
highlights
of
a
city
L’Aquila
(ca.
73.000
inhabitants)
is
a
city
of
central
Italy,
capital
of
the
Region
Abruzzo.
It
is
situated
on
a
721
meters
hillside
within
a
narrow
valley
between
the
Gran
Sasso
d’Italia
(2914
meters)
(the
peak
of
Appenine
chain)
and
the
Velino-‐Sirente
chain
(2487
meters)
and
their
homonym
national
parks.
The
history
of
L’Aquila
is
made
up
of
times
of
both
prosperity
and
decadence
due
to
the
alternation
of
conflicts
and
foreign
dominations,
and
times
of
flourishing
commercial
relationships
also
with
different
cities
and
countries
(e.g.
Florence
and
Venice
as
well
as
France,
Holland
and
Germany),
which
made
L’Aquila
the
second
city
of
the
Reign
of
Naples
after
Naples
itself.
The
foundation
of
a
University
in
1458
and
the
establishment
of
typography
by
the
Gutenberg’s
apprentice,
Adam
from
Rottweil,
in
1482
contributed
to
a
cultural
growth
throughout
all
the
Middle
Age
and
up
till
one
of
the
major
earthquake
the
city
suffered
(1703).
In
fact,
the
history
of
the
city
has
been
profoundly
affected
by
recursive
strong
earthquakes
(e.g.
1315,
1349,
1461,
1646,
1672,
1703),
which
brought
death
and
destruction
as
slowed
down
its
expansion
and
level
of
richness
imposing
to
the
citizens
enormous
efforts.
The
re-‐building
of
the
city
has
always
been
promoted
by
the
Church
or
the
States
it
belonged
to
for
its
strategic
position,
cultural
heritage
and
relevance
in
commercial
dealings.
The
reconstruction
of
destroyed
or
heavily
damaged
buildings,
churches
and
monuments
has
often
been
done
following
the
different
current
architectonic
techniques
allowing
the
stratification
of
styles.
The
earthquake
of
April
6th,
2009
During
the
night
of
April
6th
2009
at
3.32
a.m.
local
time,
an
earthquake
of
6.3
magnitude
struck
central
Italy
with
epicenter
in
L’Aquila.
The
existence
of
many
faults
in
its
underneath
geological
structure,
the
fact
that
the
city
lays
on
a
Pleistocene
lake-‐bed
that
amplifies
seismic
activity
and
the
age
of
the
city
(as
well
as
the
existence
of
modern
buildings
not
“quake-‐proof”)
made
the
event
of
greater
impact
on
people
and
infrastructures
as
well
as
its
cultural
heritage.
Several
buildings
collapsed,
308
people
died,
65.000
people
became
homeless
and
all
the
social
and
cultural
activities
suddenly
stopped.
The
city
center
(estimated
as
the
larger
historical
city
center)
was
declared
red
zone
and
the
access
to
it
interdicted.
The
same
happened
to
the
medieval
villages
in
the
surroundings
bringing
up
to
130.000
the
number
of
people
to
be
assisted
for
daily
necessities.
After
one
and
a
half
years,
the
city
center
of
L’Aquila
is
still
closed
though
Fire
Brigades
are
constantly
and
proudly
working
to
put
buildings
in
safety
with
the
most
modern
techniques.
Until
people
will
not
be
able
to
access
and
live
the
city
itself,
to
enjoy
its
cultural
treasures
and
meeting
points,
cinemas,
theaters,
narrow
medieval
streets
and
open
squares
and
till
they
will
not
be
able
to
live
their
daily
life,
they
will
remain
deprived
of
their
identity
and
background.
The
General
Idea:
While
during
the
OIF
festival
every
country
is
finding
solutions
for
its
own
challenges,
it
would
be
a
great
idea
to
combine
forces
all
over
the
world
in
order
to
come
up
with
a
solution
for
the
enormous
social
and
economical
challenge
L’Aquila
is
facing
for
over
more
than
one
and
a
half
year
now.
Rebuilding
takes
time,
money
and
efforts.
The
loss
of
a
city
(not
forgetting
about
the
loss
of
people
during
the
earthquake)
brings
along
feelings
of
sadness
and
the
lack
of
hope.
Just
imagine:
is
it
possible
for
the
world
to
put
L’Aquila
back
on
the
map?
Not
by
sending
money,
but
by
making
a
real
contribution.
Combing
our
virtual
and
physical
forces?
In
a
first
and
quick
step,
we
want
to
rebuild
L’Aquila
in
a
virtual
manner,
using
innovative
techniques
This
will
provide
the
room
for
a
shift
up
leading
to
our
main
goal,
that
is
the
restructuring
(with
quake-‐proof
techniques)
of
publicly-‐owned
buildings
and
spaces.
A
specific
attention
will
also
be
put
on
the
integration
of
new
communications
infrastructures
(e.g.
fiber
networks)
and
green
technologies
to
achieve
high
standards
of
environmental
sustainability
and
improve
efficacy
and
efficiency
in
the
provision
of
public
services.
In
order
to
give
L’Aquila
back
to
its
citizens
a
first
step
would
be:
rebuilding
L’Aquila
in
a
virtual
manner.
Why?
A
virtual
place
can
be
a
place
where
people
of
L’Aquila
can
meet
each
other.
Community
building
will
take
place.
People
can
share
their
feelings
about
the
earthquake;
people
can
share
stories
and
pictures.
It
will
give
them
back
a
sense
of
presence.
A
challenge
for
the
Innovation
festival
would
be:
develop
tools
or
mechanisms
to
re-‐vivid
this
city
in
a
virtual
manner.
Develop
tools
and
mechanisms
to
form
communities
in
order
to
stimulate
cooperation
in
L’Aquila.
The
framework
of
rebuilding
Of
course,
we
have
to
stay
realistic
about
the
rebuilding
of
L’Aquila
as
a
whole.
It
will
be
too
expensive
and
too
big
for
just
this
project!
Neither
it
will
fit
the
main
scope
of
our
project.
We
do
not
intend
to
finance
the
rebuilding
of
some
private
buildings
to
detriment
of
others
since
it
will
briong
to
a
substantial
inequality
of
treatment
for
the
citizens
of
L’Aquila.
Thereafter,
the
restoration
of
private
buildings
will
be
probably
financed
by
the
Italian
central
government
itself.
This
is
the
main
reason
leading
to
concentrate
our
attention
of
the
possibility
to
rebuild
a
publicly-‐owned
area(close
to
the
worldwide
known
Collemaggio
Church),
which
used
to
host
many
of
laboratories
and
services
of
the
local
Public
Health
Agency.
In
that
area,
the
Academy
of
Arts
and
Images
was
placed
before
April
6th
2009.
Such
an
environment
would
easily
entail
the
necessity
of
planning
a
full
restoration
of
buildings
with
quakeproof
techniques,
the
creation
of
a
high
speed
communication
system
(e.g.
fibre
networks)
and
the
creation
of
a
real
experimentation
platform
for
e-‐health
and
e-‐government
services.
Besides,
this
area
is
fully
publicly
owned
and
requires
no
special
supervision
by
the
Committee
of
Arts
since
there
a
no
historicllay-‐vincolated
buildings
to
be
found.
A
focus
on
this
area
could
increase
chances
of
success
in
terms
of
municipality
commitment
and
streamline
the
collaboration
between
L’Aquila
and
other
municipalities
like
Eindhoven.
A
form
of
“adoption”
of
a
system
of
buildings
in
a
homogeneous
area
could
be
one
of
the
possible
forms
to
involve
private
companies
in
the
rebuilding
I
left
something
out,
because
I’m
aware
this
is
the
biggest
challenge:
(but
it
wouldn’t
be
fair
to
hide
it)
Internet
access
in
and
around
L’Aquila
is
lacking
or
difficult.
Reaching
out
to
L’Aquila
using
social
networks
will
be
extremely
difficult!
From
the
inhabitants
of
L’Aquila
we
wish
to
receive
as
much
input
as
possible
about
the
rebuilding
of
the
city.
Our
hope
is
to
join
the
already
existing
communities,
listen
to
them
and
integrate
their
needs
into
our
challenge.
New
communities
can
also
be
created
to
make
citizens
closer
and
better
connected
to
companies
and
institutes
involved
in
this
voluntary
project
to
restore
L’Aquila.In
order
to
make
a
community-‐wide
collaboration
real
,
we
will
arrange
online
sessions
and
meetings
with
the
city
of
L’Aquila.
This
process
of
cooperation
and
developing
trust
should
enfold
and
grow
during
the
project.
Join
us!?
As
you
have
seen
this
L’Aquila
project
contains
many
sub-‐projects.
Please
think
about
what
you
can
contribute
to
in
order
to
rebuild
this
city:
virtually
or
physically.
(In
terms
of
ideas,
hands
of
money)
For questions: