Multimedia

Technology
ELEC2








__________________

MIDTERM
PROJECT
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Abstract, Architecture, Food, and Landscape
Photography







Students Name

Section

Date of Submission



I. PROJECT RATIONALE

This is to engage students in digital photography and to keep them updated with this
burgeoning trend in multimedia technology which might open another career opportunity for
the students as they venture into the industry.

II. OBJECTIVES

For the midterm project, the student must produce the following with ARTISTIC quality, based
from the photography techniques discussed in class, and/or from the students creative skills:

1 Concept board
2 Photos featuring Abstract Photography
2 Photos featuring Architecture Photography
2 Photos featuring Food Photography
2 Photos featuring Landscape Photography
Documentation of the whole production process

III. BACKGROUND OF THE STUDY

Abstract Photography - Abstract photography, like all abstract art, focuses on the
simplest elements of artistic expression. The viewer is often unable to see the whole
subject within the photo. In an abstract, the subject is often only a small part of the idea
of the image. Viewers may only know the essence of the subject, or understand it, by
what is implied. Instead the viewer is drawn into the image by the beauty, interest or
uniqueness of the visual experience.

Food Photography - Professional food photography is a collaborative effort, usually
involving an art director, a photographer, a food stylist, a prop stylist, and their
respective assistants. Hein van Tonderdoes everything on his own, starting with the
conception or alteration of recipes, to their execution, and all the way to the
photography. Finally, he does not use colorants or other fake chemical effects that give
a great visual result but render the dish inedible.

Architecture Photography -Photography takes a step further to interpret architecture in
several ways. What used to be an accurate portrayal of the structure has now gradually
evolved into a manipulation of different perspectives to bring out the interesting
elements of a single structure. The art of photographing architecture takes on many
forms. Whether it is photographing the exterior or interior, many awesome images can
be resulted with the correct techniques and more importantly, the observant eye to
spot the different points of view.

Landscape Photography - A stunning sunrise. Majestic mountains. Rushing rivers.
Nature can be awe-inspiring, and photography is an excellent medium through which to
capture the beauty of a landscape. Landscape photography can be a way to see the
world in all its glory and show art through life. By definition, landscape photography is
just that: pictures of nature or landscapes. Very rarely does a landscape photograph
have people in it. When it does, the person is there to show scale -- how large or small
an object is.

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IV. PROJECT PROCEDURE

A. PRE-PRODUCTION

Conceptualization

Prior to production proper, a plan has to be made wherein the photographer has to
make a concept. A concept is what the photographer wants to look on the final output
of his photo. Its up to the photographer himself/herself on how he/she is going to make
a concept. The photographer may make a collage out of magazine cut-outs, print out
some examples online or make sketches.

Divide the 1/8 illustration board into four quadrants as shown in the example below.
Create your concepts for each photograph you are about to make, based on required
photos as stated on Part B (Production), on each quadrant. One quadrant is equal to one
type of photography.

Example 1/8 Illustration Board

Abstract Architecture
Photography Photography

Food Landscape
Photography Photography

*Board orientation may be landscape or portrait.

B. PRODUCTION
After the planning and conceptualization has been made, produce the following photos
based on your concept board.

Abstract Photography

1. Choose two focus subjects of your abstract photography from below.
Color
Texture
Pattern
Shapes/Lines

2. Produce one abstract photo for each chosen subject photos.

Food Photography

1. Choose one theme for your food photography from below.
Breakfast
Lunch
Dinner
Desserts
Drinks

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 2. Produce two photos of the food of your choice based from your chosen theme.

Notes:
- Do basic styling of food. Make it look appetizing as possible.
- Set proper lighting. Direct the setup (setup of food, setup of background) to
make it look photography worthy.
- You may have only one food to take photos of.

Landscape Photography

1. Look for a good cityscape or landscape to take a photo of.
2. Produce two photos for landscape photography.

Architecture Photography

1. Do a research and look for a building within Metro Manila that are aged 50 years old
and above, and that still exists today. Check also if the building allows photography
inside and outside its premises.
2. The chosen building should be in your concept board.
3. Go to the desired building to be taken photos of.
4. Produce two photos of the building, one exterior shot, and one interior shot.
5. Write an essay with a minimum of one hundred words (handwritten) on the Essay
section of Part V in this manual. Please refer to the said section for the details about the
essay to be written.

Notes:
- Check online for the weather of the day you plan to go to the site/building.
Make sure the weather is appropriate for the look and feel you want to have
in your photo especially when taking an exterior shot of it.
- Be observant about the architectural details of the building, these are what
you may focus on in your photos. Most old buildings have intricate designs
and this could be a good subject of architecture photography.

Documentation

1. For the whole production process, take behind-the-scenes photos for each session
(one BTS shot during abstract photography session, architecture photography session
etc.).
2. Create a word file and follow the documentation format attached in the appendices
of this manual. See Appendix B.
3. Paste your photos in your word file as specified in the format.
4. Discuss your photography session procedures in your documentation.
5. Print your documentation and attach it with this manual.
6. Your documentation will serve as a recitation.

C. POST-PRODUCTION

A. Photo Optimization (Optional)
- Ingest photos for optimization in your preferred photo editing software, (eg. Adobe
Photoshop).
- You may do basic adjustment such as brightness, contrast, color correction etc.
- PHOTO MANIPULATION IS STRICTLY NOT ALLOWED.

B. Printing of Photos (Required)
- Print all photos to be submitted on a 3R photo paper.
- Photo paper may be matte or glossy.

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 C. Compilation of Photos/Portfolio (Required)
- Attach all photos on a black paper.
- Black paper must have a size that will fit inside a short clear book.
- Photos on the black paper must not exceed two photos.
- You may opt to have one photo per page or two photos per page.
- Label each photo with the following:
- Caption / Description about the photo.
- Your setup on how you were able to take the photo. (Photography
technique/s used, lighting, etc.)
- Follow the following sectioning in your portfolio.
I. TITLE PAGE
II. PORTFOLIO ABSTRACT
III. ABSTRACT PHOTOGRAPHY
IV. ARCHITECTURE PHOTOGRAPHY
V. FOOD PHOTOGRAPHY
VI. LANDSCAPE PHOTOGRAPHY
VII. ACKNOWLEDGEMENTS
- Divide / Section your photos properly in your portfolio. Example; your photos for
your abstract photography should not be in the same page or section as your
landscape photography.
- Create a title page for each section.
- You may add additional designs to your portfolio as you would like.
- Compile all pages in a Black, Short, Clear Book.

V. EVALUATION

A. Answer the following questions.

1. What is the importance of digital photography?

2. Name one point in recent news/events/history where photography has played a major
role.

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 3. What photography techniques did you use when taking photos for the project?

4. Did problems arise during your photo session? If so, what are they? What could be the
reason/s behind it? And how did you resolve it?

5. Did photography became an easy task for you or a difficult task? Did you enjoy the task
given? Explain.

6. Out of all the photos you took, what is your most favorite? Why?

7. Do you see photography as a career field you may take on?

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 8. What recommendations you would like to make for students/people who may also be
having this same photography task as you did?

B. Essay.
In minimum of one hundred words, write an essay about the building you took photos of for
your architecture photography. Discuss the buildings background, history, etc. You may extend
your writing to the next blank page. Essay will serve as a seatwork.

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B. ESSAY continuation

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VI. APPENDICES

APPENDIX A Grade Breakdown
No. Deliverables Percentage Actual
Grade
1. Concept Board 5%
2. Abstract Photography 15%
3. Architecture Photography 20%
4. Food Photography 15%
5. Landscape Photography 15%
6. Overall Portfolio Aesthetics 15%
7. Project Completeness & Compliance 10%
To Steps, Procedures, Rules, &
Specifications.
8. Part V - Evaluation 5%
Total 100%

APPENDIX B Documentation Layout / Format

Documentation; Font Size 12, Times New Roman, No Spacing, Long Bond Paper, Colored.

PROJECT DOCUMENTATION
<STUDENT NAME>
Photo Here Abstract Photography BTS
Explanation/Discussion Here

Photo Here Architecture Photography BTS

Explanation/Discussion Here

Photo Here Food Photography BTS

Explanation/Discussion Here

Photo Here Landscape Photography BTS

Explanation/Discussion Here

APPENDIX C. MULTIMEDIA MIDTERM PROJECT RUBRIC
Area of Focus
Assignment
Specifications/
Requirements
(Subject matter, number of
images,
resolution, etc.)
Composition
(Rule of thirds, leading
lines, Angle of View, etc.)
Concept/Content/Theme
Image Quality
(Exposure, focus, color,
depth of field)
Creativity/Originality
Comments:
Excellent
High Achieving
A. 100%-96%
Strong choice of subject matter.
Photos/Project fully meets or exceeds
requirements.
Strong composition because of layout
and placement of camera to subject as
well as effective use of compositional
techniques. Demonstrates exceptional
visual interest.
Strong and effective concept. Idea is
communicated well. Images thoroughly
address the theme/topic or subject.
Thorough evidence of imagination,
creativity and thoughtfulness.
Correct exposure for the setting. Use
of color (and/or grayscale) coincides
with the subject and the mood of the
image. Focus and depth of field
effectively contribute to a powerful
image.
Amazing photograph/project. Well
organized, unified meaning.
Interesting, different, effective, unique
approach to assignment. Excellent
photo editing, enhancement.
Average
Moderate Achieving
B. 95%-70%
Images meet the minimum level of quality
and subject matter to satisfy the
assignment. Subject matter could be
improved; some images seem to be filler
material. Shows evidence of some
requirements.
Image composition has potential, but other
angles, positioning of subject and use of
compositional techniques will improve
your image. Demonstrates some visual
interest.
Ideas are not fully communicated. Images
somewhat address the theme/topic. Some
evidence of thoughtfulness.
Photo taken at appropriate exposure. Use
of color (and/or grayscale) adequate.
Focus and depth of field somewhat
adequate.
Good approach showing some creativity
but could have been planned, executed
and enhanced to achieve a more powerful
image.
10
Below Average
Overall Score
Poor
C. 69% - 0% AB AR FO LC
Subject matter does not satisfy
assignment. Images are missing.
Shows minimal to no evidence of
requirements or no work submitted.
Little to no consideration of basic
photographic composition
techniques. Backgrounds may be busy
or distract from the focal point. Does not
demonstrate visual interest.
Weak connection to the theme/topic.
Unclear photos seem random. Little to
no evidence of thought, creativity.
Further brainstorming ideas is
recommended.
Some or most images are too dark or
too light distracting form the subject or
mood of the photo. Use Photoshop
exposure tools to correct this.
Focus and depth of field do not follow
project guidelines, image out of focus,
poor depth of field.
Photo shows little to no creativity. Dull,
lacks impact.
Overall Grade


DO NOT PRINT THIS PAGE!

YOUR DOCUMENTATION
SHOULD BE ATTACHED HERE
AFTER THE APPENDIX C

TO BE SUBMITTED:
- PROJECT MANUAL ( fully filled-out,
w/documentation)
- CONCEPT BOARD
- PORTFOLIO/CLEARBOOK

DATE OF SUBMISSION
NOVEMBER 24, 2017
FRIDAY