FINAL PROJECT BUSINESS PLAN (EBM692)
Week 1 Assignment: Elevator Pitch (5%)
Objectives:
By completing this assignment, the student will have
developed the necessary skills needed to prepare and
present an effective Elevator Pitch to potential
investors.
The student will prepare an elevator pitch
based on their business plan.
The submission format will be a pre-recorded
presentation. The pre-recorded option can be
submitted in any format a student chooses
such as a narrated Keynote or PowerPoint,
Quicktime Movie, YouTube Video etc.
Please keep the file size to less than 500mb so
that it can be submitted through the FSO
platform.
The elevator pitch should be less than one
minute in length.
Page 1 of 2
Instructions:
The elevator pitch should have three basic parts:
State the problem - This is the existing problem
or opportunity.
State your solution and how your solution works
in the marketplace.
Have a good closing statement that will get
investors excited and ask for a follow-up
meeting.
Here are good resources to view elevator pitches:
http://www.youtube.com/results?search_query=MIT
+100K+YouPitch+Entry&oq=MIT+100K+YouPitch
+Entry&aq=f&aqi=&aql=&gs_sm=e&gs_upl=29747l297
47l0l31574l1l1l0l0l0l0l178l178l0.1l1l0
http://mit100k.org/
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 Page 2 of 2

EBMS Final Project Elevator Pitch Evaluation Sheet Late Policy

You will receive a 20% deduction for submitting the assignment
one day late, a 50% deduction for submitting the assignment
Each of the following four sections is worth 25 points each.
two days late, and no assignment will be accepted for credit
after the second day. Any assignment submitted late will receive
A Superior - 22 to 25 points a flat 5-point GPS deduction.
B Above Average - 18 to 21 points
C Average - 14 to 17 points Original Work
D/F Below Average/Failing - 0 to 13 points Students may not reuse identical or near-identical work that
was submitted for a previous course in EBMS, excluding work
from the prior months Business Plan Development class, or
Statement of the Problem any prior degrees, unless approved, in writing, by the course
How clearly is the problem or opportunity stated? Does the presenter find a way to quickly get an director. Each student is expected to create new, original work,
investors interest? every month, answering the criteria for each individual course
assignment. An assignment identified as resubmitted work for a
Statement of the Solution previous class will receive a grade of 0 as well as a loss of
GPS points. A second occurrence will be considered Academic
Does the presenter state a clear and viable solution? Do they state how their solution could work in Dishonesty and subject to the penalties outlined in the Student
the current marketplace in regards to the potential market, competition etc? Manual. Please refer to your Student Manual for the complete
Full Sail Code of Conduct and Standards of Behavior, including
Closing Statement the consequences of academic dishonesty. If you have any
Does the presenter have a good closing statement that would make an impact on a potential investor questions, please contact your Course Director or Student
and cause them to want to follow-up? Did the presenter ask for a follow-up meeting? Advisor.

Grammar, Punctuation and Sentence Construction

Overall Flow
Does the presenter stay within the time limit? Does the presenter show enthusiasm? Is the
presentation organized and are any visuals used free of grammatical/spelling errors?
One point deduction for each non-repetitive error. For example,
one word spelled incorrectly throughout the assignment
receives only one point deduction. For non-repetitive errors,
these criteria are uncapped (i.e. 25 typos = 25 points
deducted). Grading under this criteria evaluates whether the
error distracts the reader from understanding the material
presented.

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 FINAL PROJECT BUSINESS PLAN (EBM692) Elevator Pitch
ASSIGNMENT RUBRIC
CRITERIA SUPERIOR AVERAGE BELOW AVERAGE, FAIL

25% 20 - 25 points 19-11 points 10-0 points

Statement Gives a good and concise statement Gives an adequate statement of the Does not give a clear statement of
of the problem or opportunity and problem or opportunity but does not the problem or opportunity. Appears
of the Problem presents it in a way to retain and present it in a way that would retain disorganized. Did not follow
attract an investors interest. the interest of a potential investor. assignment parameters.

25% 20 - 25 points 19-11 points 10-0 points

Solution
Gives a good and concise statement
of the solution and shows how it can
work within the marketplace.
Presents it in a way likely to retain
and attract an investors interest.
Gives an adequate statement of the Does not give a clear statement of
proposed solution but does not the proposed solution. Appears
present it in a way that would retain disorganized. Did not follow
the interest of a potential investor. assignment parameters.

25% 20 -25 points 19-11 points 10-0 points

Closing Statement Gives a good closing statement of
the solution and presents it in a way
likely to want a potential investor to
follow-up.
25% 20 - 25 points
Presentation is well organized.
Overall Flow
Stayed within the time limit. No
grammatical/spelling issues. Visuals
look good. Very professional.
Gives an adequate closing statement
but shows little enthusiasm. Does
not present it in a way that would
attract follow-up interest from a
potential investor.
19-11 points
Presentation is adequate but needs
improvement. Time limit moderately
exceeded. Several grammatical/
spelling issues. Poor visuals.
Does not give a clear closing
statement. Appears disorganized.
Shows little or no enthusiasm. Did
not follow assignment parameters.
10-0 points
Presentation is disorganized. Time limit
far exceeded. Multiple grammatical/
spelling issues. Lack of visuals. Did not
follow assignment parameters.
 *All Days & Times M T W Th F S S
are subject to change

Review Course Director Required Reading: Required Reading:

View Start-Up, Fixed
Welcome Letter SBP Chapter 16 INITIAL DB POST (4%) SBP Chapter 9 Response Post Due
Review Welcome Video and Variable Costs
View Week One Review Financial lecture. Week One
WEEK 1
View The Elevator
Overview Statements and Elevator Pitch Lecture Assignments Due:
Pitch Assignments. Financial Statements
Financial Statements View the Overview of
Live GoToTraining: GOTO: REVIEW ARCHIVE (10%) Elevator Pitch
and the Elevator Pitch 7:00PM Business Plans lecture.
(5%)

View Week Two

Overview Required Reading: INITIAL DB POST (4%) Required Reading: Required Reading: Response Post Due
SBP Chapter 4 SBP Chapter 19 SBP Chapter 17
Review Written Week Two
WEEK 2
View the Cash Flow
Business Plan
Assignment
lecture. View the Taxes lecture. Assignments
Due: Written
Cash Flow, Taxes, and the Live GoToTraining: View the Week Two
Executive Summary Videos GOTO: REVIEW ARCHIVE Business Plan
7:00PM
(25%)

View Week Three

Overview Required Reading: View the Professional View the Equity Response Post Due
SBP Chapter 18 INITIAL DB POST (4%) Investor Interview Financing lecture Week Three
Review the Business
WEEK 3 Plan Presentation
Assignment
View the Business
View the Debt
Financing lecture
Assignment Due:
Business Plan
Live GoToTraining: Financing lecture. Presentation (25%)
Business Financing GOTO: REVIEW ARCHIVE
7:00PM

View Week Four

Required Reading: Required Reading: Response Post Due
Overview
SBP Chapter 14 INITIAL DB POST (3%) SBP Chapter 15
View the Business
Review the Mastery Ethics lecture. Week Four

WEEK 4 Journal and Digital

Leadership Portfolio View the
Assignments Due:
Mastery Journal
Entrepreneurial Assignments Entrepreneurial
(10%) Leadership
Leadership and Live GoToTraining: GOTO: REVIEW ARCHIVE Leadership lecture.
Portfolio (5%)
Business Ethics 7:00PM

COURSE AT A GLANCE //Final Project Business Plan (EBM 692) FULL SAIL UNIVERSITY | EBMS