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of Printed Pages :4 I RDD-71


P.G. DIPLOMA IN RURAL
DEVELOPMENT /
CY\ M.A. (Rural Development)
Term-End Examination
June, 2016
RDD-7 : COMMUNICATION AND
EXTENSION IN RURAL DEVELOPMENT
Time : 3 hours Maximum Marks : 100

Note : (i) Attempt all the five questions.


(ii) All questions carry equal marks.
(iii) Answer to question no. 1 and 2 should not exceed
800 words each.

1. Why do we need communication support for rural 20


development ? Describe the steps involved in
communication strategy development.
OR
Discuss the importance and the problems of 20
organisational communication.

2. Critically examine the Westley - Maclean model 20


of communication.
OR
Discuss the meaning and objectives of extension. 20

3. Answer any two of the following in about


400 words each :
(a) What do you understand by traditional and 10
folk media ? Describe the major types of
traditional media used for rural
development.

RDD 7 - 1 P.T.O.
(b) Discuss the concept and patterns of social 10
forestry extension.
(c) Describe the role of production inputs 10
management and credit management in the
context of extension strategy.

4. Answer any four of the following in about


200 words each :
(a) Community Development Programme 5
(b) CAPART 5
(c) Integrated Rural Development Programme 5
in India
(d) Electronic Information Technology 5
(e) Swarnajayanti Gram Swarojgar Yojana 5
(f) Means for mass mobilisation 5

5. Write short notes on any five of the following in


about 100 words each :
(a) Projected Visual Aids 4
(b) High Yielding Variety Programme 4
(c) Social - psychological Communication 4
model
(d) Krishi Vigyan Kendras 4
(e) Group meeting 4
(f) Nilokheri Project 4
(g) Operation Flood Programme 4
(II) Audience Analysis 4

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RDD-7 4

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