Market and Industry Analysis

Customer profile
TripIn is an online based tourism company whose objective is to provide best facilities to its cus
tomers with secure and finest tours. The companys target audience will be the upper middle or
upper class people who desire to go on quality trips with maximum security possible and best f
acilities available. This includes the people who are willing to spend huge amount of money to h
ave best tourism experience. However, as the company goes on we will be providing reasonabl
e priced tours for other sort of public too. Our business will depend upon our customer profile a
lot so we will be keeping an eye on it all the time.

Market segment
Geographic Demographic Psychographic Behavior
Age limit: Ideal age w People who are inter Public who crave for
ould be 18 to 40 but ested in exploring be a tour in their free ti
other public, if appro auty of Pakistan and me. Also includes the
aches, will be served desire to enjoy a pre people who follow to
too. mium tour with their urism related blogs,
friends and family. website and pages. i.
e. the public whose b
ehavior is positive to
wards beauty of natu
re and tourism
Status: working, singl In case of our target a Usually upper class p
e, married, students a udience i.e. upper cla eople who want to go
nd unemployed. ss, facilities will be im on tours have a posit
proved considering th ive behavior for such
e mind set of having activities as their stat
everything perfect for us determines.
upper class people.
For our less target au
dience, tours will be s
cheduled in such a w
ay that they will recei
ve best possible facili
ties in reasonable pric
e.
Income: 1.5 lac above Those who feel they c
per month. an spend money on P
eople who usually sp
end freely.
 whatever things they
want

Customer needs
The needs of our customers include quality

Travelling
Tour Guide
Photographer
Food
Hotels
Security
Facilities at spots

Market size
The size of market in which we are trying to penetrate in is reasonable. It is not the most giganti
c market nor the tiniest market. If we want to do well in our business, we should really be spot
on in our claims and quality. Market is already established but our business can take this marke
t to a higher level.

Competitors
We have a good number of competitors which already exist in the market. However, we plan to
increase our quality and services to a level which no one has yet touched. In this way, we can b
eat our competitors.

Target market and demographics

Our business has only one existing marketing and we have to penetrate
in it. The type of market we have to deal with is the market in which ot
her tourism companies are offering tours which only includes travellimg
and beauty of nature. On the other hand, we will be adding activities fo
r our customers to enjoy more. We will be taking tours to the places wh
ere no one else goes. E.g. Skiing is very rare in Pakistan. So we will be u
pgrading the already existing market with our innovations and quality.
Demographics as expressed earlier includes people of age 18 to 40 who
are willing to spend much to go on best trips. As our main goal is to mak
e good relations with high class people to manage better trips for them,
the social level has become important part of our demographics. Howe
ver, there is no limit for status of our customers whether they are worki
ng, not working, students, families etc.