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COM
A SUNDAY, APRIL 23, 2017

TODAY IN HISTORY Star report

1910
Former President Theo-
dore Roosevelt delivered
his Man in the Arena Mel Bs former nanny
speech at the Sorbonne
in Paris.
1940
About 200 people died
in the Rhythm Night
Club Fire in Natchez,
Mississippi.
1954
Hank Aaron of the Mil-
waukee Braves hit the
first of his 755 major-
league home runs in a
game against the St.
Louis Cardinals.
Mel Bs nanny
is suing her for
defamation
Patch reporter and edi-
isnt happy that the
former Spice Girl
claimed she slept with
her estranged husband
Stephen Belafonte and
got pregnant by him.
So, the ex-nanny, Lor-
raine Gilles, is planning to
file a lawsuit against the
singer, alleging defama-
tion, TMZ is reporting.
Mel B, whose real name
is Melanie Brown, recent-
ly claimed she endured
years of abuse at the
hands of Bellafonte, say-
ing he routinely beat her
any time she achieved
Media
FROM PAGE 1
Independent Journal and
administrators office
tor, had been working for
the county previously as a
consultant.
Elizabeth Garrison, who
works as a media man-
ager for the countys De-
partment of Cultural Ser-
vices, was hired in 2015.
The county is currently
seeking to replace a De-
partment of Parks and
Open Space media special-
ist who resigned recently;
that person was hired in
November 2014.
In Ja nua r y, C ount y
Administrator Matthew
Hymel told supervisors
have real-time informa-
There is less coverage of local tion from their agencies.
government by the traditional
media than there used to be.
Highly offensive
But while county-pro-
Laine Hendricks, media manager for the county v ided media might be
fine for letting residents
know which roads are
blocked in case of a flood
employees also they said When I started out in or where to seek aid fol-
they thought more needed
to be done to inform the
communications in 2006,
I worked for the city of
lowing an earthquake, is
it likely to shine a light on
public of Elk Grove at the time, governments own short-
county gov- and there was a Sacra- comings?
er n ment s mento Bee bureau across I find it highly offen-
g o o d the street from us, Brain- sive that county govern-
work. And erd said. ment would even consider
i mp r o v i n g
communi-
There were five re-
porters covering our city
using our taxpayer money
to provide us with infor-
c at ions every day, all day. They mation supplied by paid
both inter- have since closed those county employees, said
Hendricks n a l ly a nd bureaus, she said. There Jody Morales of Lucas Val-
ex ternally has been a change in the ley, founder of Citizens for
is one of four focus ar- media coverage in com- Sustainable Pension Plans.
eas in the countys five- munities throughout the It is highly doubtful that

1969
Sirhan Sirhan was
sentenced to death for
assassinating New York
Sen. Robert F. Kennedy.
success and sexually ex-
ploited her. She recently
filed for divorce from
Belafonte, whom she
married in 2007.
Martha Ross, Bay Area
News Group
he was implementing a
hiring review process
because of a projected
general fund operating
shortfall beginning in fis-
cal year 2018-19 that will
grow larger each year at
year business plan.
Hendricks said it is up
to each department head
to decide whether a me-
dia position is warranted.
Parks and Open Space has
the most media positions:
state of California. such information could or
Now instead of issuing would be considered unbi-
a press release and hoping ased and factual.
a local newspaper reporter Bradley Van Alstyne,
will turn it into a story, who heads Dominican
Brainerd said she can use University of Californias
social media to go directly department of communi-

1971
Hundreds of Vietnam
War veterans opposed
to the conflict protested
by tossing their medals
and ribbons over a wire
fence in front of the
U.S. Capitol.
1987
28 construction workers
were killed when an
apartment complex be-
ing built in Bridgeport,
Connecticut, suddenly
collapsed.
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least through fiscal year
2020-21.
The new media hires in
2016 came as the countys
Community Development
Agency was coping with a
staffing shortage that was
delaying building project
approvals. Community De-
velopment Agency Direc-
tor Brian Crawford said he
began 2016 with 13 of his
86 positions unfilled, a 15
percent vacancy rate.
For the most part, weve mation Officers.
addressed that issue, said
Assistant County Admin-
istrator Angela Nicholson,
referring to the planning
one media manager, two to her audience.
media specialists and one Marin Countys Hen-
media technician. dricks concurs.
There is less cover-
Growing ranks age of local government
Marin isnt the only by the traditional media
governmental entity hir- than there used to be,
ing more communications Hendricks said. As result,
personnel, said Christine Hendricks said Marin
Brainerd, a communica- County has implemented a
tions manager with the do-it-yourself approach.
city of Folsom and presi- The county posts press
dent of the California As- releases on its web page
sociation of Public Infor- and sends out dozens of
electronic newsletters to
Brainerd said her asso- the public. Anyone can
ciations membership has have information emailed
nearly tripled since 2013, directly to an inbox. The
growing from 183 mem- county, and often times
cations and media studies,
said, Government is not
going to be its own watch-
dog.
Alstyne said that while
in a perfect world youd
have objective, trained
journalists reporting the
news, he sees nothing
nefarious in county gov-
ernment keeping citizens
informed about available
services.
I think it is just a way
for them to put out infor-
mation that is not going
to be seen otherwise, Al-
styne said.
Sure, it could be some-

2005 Saturdays drawing:

The recently created
video-sharing website
YouTube uploaded its
first clip, Me at the
Zoo, which showed
YouTube co-founder
Jawed Karim standing
in front of an elephant
enclosure at the San
Diego Zoo.
Birthdays
Filmmaker-author
Michael Moore is 63.
Professional wrestler/
actor John Cena is 40.
Actor-writer-comedian
John Oliver is 40.
6, 13, 16, 39, 44
Mega number: 13
Wednesdays esti-
mated jackpot: $32
million
MEGA MILLIONS
Fridays drawing:
1, 12, 13, 32, 34
Mega number: 10
Tuesdays estimated
jackpot: $52 million
POWERBALL
Saturdays drawing:
21, 39, 41, 48, 63
Powerball: 6
Saturdays estimated
jackpot: $90 million
vacancies.
N ichol son sa id t he
countys increased inter-
est in communications
dates to a community sur-
vey it did in 2009. Nichol-
son said respondents in-
dicated they wanted to
be communicated w ith
more. As a result, the
Board of Supervisors di-
rected the county admin-
istrators of fice to im- communications is the
prove communications.
Nicholson said that hen
surveyed in 2013, county
PLEASE RECYCLE THIS NEWSPAPER.
bers to 480 in 2017.
Michelle Durand, chief
communications officer
for the county of San Ma-
teo, said that besides her-
self, her county has three
communications manag-
ers and four communica-
tions specialists.
Brainerd said a big rea-
son for governments in-
creased investment in
communities we ser ve.
consolidation of the news-
paper industry and the
rise of social media.
Thank you!
individual departments,
communicate w ith the
public via a host of social
media sites: Facebook,
Twitter, YouTube, Linke-
dIn and Nextdoor.
Brainerd said, Local
government is sometimes
called the most intimate
form of government. The
services we provide have
a direct impact on the
business that were con-
With the internet and so-
cial media being so preva-
lent, the public expects to
what biased, but what
does local government
have to gain from biased
news? Its not as though
people are going to run
out and buy the product
theyre pushing.
Nicholson, the assis-
tant county administrator,
said, The goal of the com-
munications team is to
be transparent about the
ducting here at the county.
Our intent is never to spin
a story.

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