Академический Документы
Профессиональный Документы
Культура Документы
Part One
Objective of the campaign is Udacity Budget for the project is Location we have selected USA, INDIA & Brazil These 3 We have targeted the person who
to collect email address of the $125.00 countries have max internet penetration and our target is interested in Digital Marketing,
future students. persona are living. Marketing, Social media or
For the purpose of the projects, Content marketing. We will run
assume costs of $0 for the eBook and a this campaign for 4 days. Here
conversion value (revenue) of $15 per are the snapshots of our
collected email address. Campaign
Target Persona
The target audience for this ad is very specific. My client's (Udacity's) landing pages speak about the content of this ebook and why the book is for and who has developed
this book. This has helped me to design the content of the text. " A comprehensive overview of the leading social media advertising platforms Facebook, Instagram, Twitter,
Pinterest, LinkedIn, and Snapchat and learn how to target specific audiences, budget and schedule your campaigns, and measure the success of your ads" . My objective
was to match the content of the Landing page with my ad. Which I have demonstrated by creating the body/text. Now let me explain why this headline? My intention was
to create the headline which will attract my target audience. - i)Action- Download free ebook ii) What the book is for and iii) I have mentioned a target end date to
download the book.
Target Persona
Background & Demographics Needs
Target Persona
1. Male, 21-36 years,
Name & Image
1. A quality digital marketing course
content
2. Working as a Marketing Manager. Mark Harris 2. Provide a comprehesnive information
3. Live in Redondo Beach, LA about the course
4. Married, 3. Industry ready & Project oriented
5. HHI - $76-$85K, flexible course