Requirement 1

E-Business in Organization:
General Description of Business:
Bank can be the major contributory part behind this development. A bank is a financial institution
licensed by a government. Its primary activities include borrowing and lending money. Many other
financial activities were allowed over time. Bank lending is important for the economy in the sense that
it can simultaneously finance all of the sub-sectors of financial arena, which comprises agricultural,
commercial and industrial activities of a nation. In the present economic policy achieving the high
economic growth is the basic principle, so in order to achieve the objective the banking sector plays an
important role. IFIC BANK LTD. is one of the largest leading banks In Bangladesh. It also operates in
Nepal, Pakistan & Oman quite well. It offers lots of products and services.is completely free.

For sellers, the site provides benefits such as free ad placements, potentially faster sales than
anywhere else and the better possible offers for their products. Also the site is available
throughout Bangladesh, so buyers can purchase items from someone in their own towns and
cities. In Bangladesh, the lack of a reliable platform discourages trading of second hand products
over the internet. But Bikroy.com provides a smart and friendly platform for the trading of
second hand items ranging from cars to mobile phones, jobs, pets, agriculture items, property,
and houses to vehicles.

Mission: Ekhanei.com mission is buying and selling products easily.

Vision: Ekhanei.com is the fastest, easiest, most convenient way to buy & sell products in
Bangladesh within few years.

Range of service:
Ekhanei.com is actually a third party marketplace where the buyers and sellers over phone or
other media through the advertisement on companys website. Ekhanei.com is a virtual platform
for the customers and sellers. Ekhanei.com is mainly a virtual intermediary between parties. And
via this platform any type of business transaction can took place. The basic service of selling and
buying will always free on Ekhanei.com.
The products array is conveyed to the customers according to their category:

Bikes
Cars & Parts
Fashion & Accessories
Mobiles & Electronics
Apartment/ To let
Bicycles
Furniture & Home appliances
Jobs & Services
Hobbies, Pets & Sports
Others

E-business model of Ekhanei.com:

A business model is the method of doing business by which a company can sustain itself that is,
generate revenue. The business model spells out how a company makes money by specifying its
position in the value chain.

The e-business model of Ekhanei.com is C2C (customer to customer) business model.C2C, or

customer-to-customer, or consumer-to-consumer, is a business model that facilitates the
transaction of products or services between customers. The goal of a C2C is to enable this
relationship, helping buyers and sellers locate each other. Customers can benefit from the
competition for products and easily find products that may otherwise be difficult to locate.

Ekhanei.com is an online intermediaries and advertising based business. It is a website where

customer can buy and sell almost everything. The best deals are often done with people who live
in their own city or on their own street, So on Ekhanei.com it's easy to buy and sell locally. It's
completely free to publish a classified ad on Ekhanei.com and it takes less than 2 minutes.
Anyone can sign up for a free account and post ads easily every time. It mainly focuses on
marketing between consumers via an e-commerce website as C2C e-business model
does.Ekhanei.com has the widest selection of popular second hand items all over Bangladesh,
which makes it easy to find exactly what customers are looking for. So if anybody looking for a
car, mobile phone, house, computer or maybe a pet, customer will find the best deal on
Ekhanei.com.

Drivers of e-business adoption in organization:

There are several drivers that were helped e-business adaptation in Ekhanei.com. These are given
below.

Internet availability:
Starting in 2006 as cell bazaar, Bangladesh had dialup access to e-mail using the Bulletin Board
Systems (BBSs) of a few local providers. Users were charged by the kilobyte and email was
transferred from the BBS service providers to the rest of the world by international dialup using
UUCP. Now about 67245000 people are using internet now because of revolutionary change of
internet availability in Bangladesh after giving the service of 3g and 4g internet service. As
internet is the backbone of the E-business, Ekhanei.com has taken this opportunity to adopt e-
business.

High speed internet:

High speed internet is another factor that influences e-business in an organization. The most
recent study, conducted by Forrester Consulting, suggests that one second is the new threshold in
terms of an average online shoppers expectation for a Web page to load, while 40 percent of
shoppers will wait no more than three seconds before abandoning a retail or travel site. Without
high speed internet E-business would be difficult to adopt in an organization.

Cost Savings:
If company offer customers regularly scheduled delivery of products, company saves marketing
costs and time. Otherwise, company must spend time and money sending reminder promotions,
often at a discounted rate, to persuade past customers to make a repeat purchase, a drain on your
budget that gets reflected in higher prices. With online sales, software exists that allows
customers to set their own schedules for reordering, eliminating the hassle and costs for
company.

Skilled and Committed workforce:

It defines that company is willing and able to implement new technologies and processes on
basis of skilled and committed workforce.

Competition:
It ensures that the organization stays ahead of or at least keeps up with competitors and industry
leaders with the help of e-business.

Requirements of customers and suppliers:

In terms of product and service demand and supply.

Management of e-business in organization:

Value proposition of E-business model:
A value proposition is a promise of value to be delivered, communicated, and acknowledged. It
is also a belief from the customer about how value (benefit) will be delivered, experienced and
acquired. It can apply to an entire organization, or parts thereof, or customer accounts, or
products or services.

Now Ekhanei.com is one of the top and successful online businesses in Bangladesh which has
already made them as a world class brand in online market. There have been some variables
which helps Ekhanei.com to being one of the market leaders in this sector. Gradually it has
introduced new ways to buy and sell products through online as has become popular for its easy
use and access. It has implemented concentrated, differentiated as well as mass marketing
strategy to reach the target of online market. Several factors have a role in the success of
Ekhanei.com. These may include:
 Ekhanei.com is providing value to Buyer and customers. Ekhanei.com can
achieve this by offering a product or product-line that attracts potential customers
at a competitive price.
This site is providing service and performance by offering a responsive, user-
friendly purchasing experience.
Ekhanei.com has an attractive website and a blog. The tasteful use of color,
graphics, animation, photographs, fonts are the basic factors to attract the users.
It is providing reliability and security including parallel servers, hardware
redundancy, fail-safe technology, information encryption, and firewalls.
Ekhanei.com is letting customers help themselves. Provision of a self-serve site,
easy to use without assistance, can help in this respect.
Helping customers do their job of consuming through constructing a
commercially sound business model.
Setting up an organization of sufficient alertness and agility to respond quickly to
any changes in the economic, social and physical environment.
The site is using the most modern and updated technology.
Ekhanei.com success grows as build a solid reputation and establishes credibility
by a secure website, which includes clear symbols of security commitments.
Ekhanei.com has good customer support team who knows how to tackle the real-
time customer issues on round-the-clock basis as customers can use the site at any
time of the day.
Requirement 4:
Digital strategy for e-business
E-business strategy and supporting its corporate strategy.

Ekhanei.coms main corporate strategy is to making sure the growth of the company and
as well as the stability with the current business. As, Ekhanei.com is a classified and
 company, therefore they have developed some e-business strategy to support their
corporate strategy.

Channel Reconfiguration: Using of internet as a channel to directly access customers to

make sales or giving service and fulfill order. Therefore the profit of the organization is
being made through the giving services via internet
Infomediary: Ekhanei.com is using of internet to reduce the search cost, offer a unified
process for collecting information.
Internal communication: Ekhanei.com is using every kinds of internal communication
via internet. So, every kind of new update of system or change in product category or
policy can be quickly known to its employee.
External Communication: Ekhanei.com is using e-mail to make and keep
communication with his clients. As a result, customers satisfaction is being insured.
Helpline technology: Ekhanei.com has helpline support for any inquiry of the customer
to build a successful customer relationship with business.

E-channel structure

Ekhanei.coms every activity is being done through online. As it is a classified ad website, every
service is given via internet. Their main income is coming from online advertisement. So, their e-
channel structure is similar to clicks business model, where the company has only the online
capability to give service and no physical or offline store does not exist.

Analyze of e-business strategy

SWOT analysis

Strength

Easy to use the site -Very simple and hassle free method for uploading ad
Market segment - It has covered all the division of Bangladesh.
Interaction language - Support both of English and Bengali language.
Categories of product More than fifty categories.
Privacy policy - Hides personal information to post ads.
Business Model - C2C business model.
Revenue model is advertisement.
 Target Audience - Target audience are all Bangladesh population.
Weakness

Shipping policy- It is up to consumers.

Lack of market opportunity- As it does not included multiple business models.
Lack of quality control since the sellers are consumers themselves.
Currency support Only BDT/Taka.
Lack of B2B and B2C business model.
No multiple revenues models like sales of goods, transaction fees , subscription fees, and
affiliate.
Opportunity

As it creates a bridge between buyer and seller

Minimizes cost involved with the retailers and wholesalers.
Customer can buy and sell from anywhere anytime via their apps.
As a result customer will know about them and their benefit quickly.
That helps one step to run E-banking.
M-Commerce that may cover all target audience.
Marketing that may bring first mover facilitty.
Has option to turn multiple business model.
Threats

Risk of hand to hand transaction- Because of dishonest user.

Limited revenue model -Firm profit may fail down because of limited revenue model.
Market strategy failure- Market strategy may fail because user generated.
Old Products Some products are old that mayreduce user.
Shipping policy time consuming -So consumer may move to better one.
A Competitor Analysis of Ekhanei.com and clickbd.com

Criteria Ekhanei.com Clickbd.com

Context Functionality Oriented Hybrid

Content Variety of product and services mix Variety of product and services
but poor communication mix better communication and
messaging
Community Non-existent Limited
Communication Interactive Interactive
Connection Third Party Websites are not Third Party Websites are
investigated or monitored (a path way monitored (placed in the same
out of the site) site)
Product categories Low High
Customization No Personalization Managing Ads at Your
Clickbd.com
Business model Single Multiple

Context:
This refers to the site's look and feel. The site may be

Functionality Oriented: Where the enabling of the function of the site is the prime objective of
the site
Aesthetic Oriented: The aesthetic aspect of the web pages is given priority
Hybrid: The site is to be both aesthetically pleasing and functionally efficient

Content: This is the on the site. This can be images, videos, documents, links and/or
downloadable items about the product and services. It is also about the promotion and
communication messaging offered.

Community: This refers to the way the site enables user-to-user interaction.

Customization: This is the site's ability to allow the users to personalize the site

Communication: This is where the site communicates the same message to a large group of
users through portals such as mailings, news feeds, marketing material, or content update
Hybrid: A combination of the above. An example can be a news site where their news is
broadcasted but the user's reply to the news would be interactive.

Connection: How the site links to other sites. Sites' content can link to other sites. This new
content can be placed in the same site to retain attention on site or be a path way out of the site.
Example can be referrals, web rings and affiliate programs.

Situation analysis:

Internet Services are presently available in Bangladesh. Its usage for E-Commerce for the
Bangladeshi producers to export as well as to access inputs will be dependent on their
willingness and ability to use this medium as well as that of the buyers of final products and the
sellers of intermediate goods and services. As we already know that all business main purpose to
serve customer and achieve their highly satisfactory rate. in the company Ekhanei.com which
sector that deal with customer need, want and demand we call it micro environment. Again
which sector deal with economic development and regulation by government, social, legal and
political factor we call it macro environment. Macro environment is very important because it
with broad part of business.

Competitive threat of Ekhnei.com:

Threat of new entrants:

Profitable markets that yield high returns will attract new firms. This results in many new entrants,
which eventually will decrease profitability for all firms in the industry. Unless the entry of new firms can
be blocked by incumbent. Our company also faces the threat of new entrants like OLX, Bikroy.com and
many more company.

Bargaining power of customer:

The bargaining power of customers is also described as the market of outputs: the ability of customers
to put the firm under pressure, which also affects the customer's sensitivity to price changes. Firms can
take measures to reduce buyer power, such as implementing a loyalty program. The buyer power is high
if the buyer has many alternatives. The buyer power is low if they act independently e.g. If a large
number of customers will act with each other and ask to make prices low the company will have no
other choice because of large number of customers pressure .

Bargaining power of suppliers:

The bargaining power of suppliers is also described as the market of inputs. Suppliers of raw materials,
components, labor, and services (such as expertise) to the firm can be a source of power over the firm
when there are few substitutes. If you are making biscuits and there is only one person who sells flour,
you have no alternative but to buy it from them. Suppliers may refuse to work with the firm or charge
excessively high prices for unique resources

Response to competitive threats

Follow different business model:

Ekhanei.com has only single business model C2c. But clickbd.com. Has multiple business
models C2C and B2C. In 2011, ClickBD launched Online Stores alongside its classified service,
providing an opportunity for users to visit an online shopping mall and do online shopping at the
best price. In this way clickbd.com has multiple ways to increase their revenue for their company
and on the other hand ekhanei.com does not have the chance. So, we would suggest the firm to
develop B2C model along with C2C model in order to expand its variety of products and
customer numbers,

Enrich their website:

Ekhanei.coms website is not visually interactive like as clickbd.com. User can easily access and
find the products if the website is visually interactive. So, we would suggest that the firm to
make their website more user friendly.

Requirement 5:
E-business Security
IT security risks:
There are several risks that can negatively impact the activities of Ekhanei.com. They are
described below

Hacking:

The internet provides an open market for trade in malicious software. Then finds out who the
hackers are, what they do and what businesses can do to keep them at bay.

"They are trying to get user IDs, passwords and financials. In computing, a hacker is any skilled
computer expert that uses their technical knowledge to overcome a problem. While "hacker" can refer to
any computer programmer, the term has become associated in popular culture with a "security hacker",
someone who, with their technical knowledge, uses bugs or exploits to break into computer systems.
Hacker have the ability to destroy a online site and computing systems.
Phishing:

Identity thieves send massive numbers of emails to Internet Users that ask them to update the
account information for their banks, credit cards, online payment service, or popular shopping
sites. The email may state that your account information has expired, been compromised or lost
and that you need to immediately resend it to the company.

Denial-of-service attack:
A denial-of-service attack is a security event that occurs when an attacker takes action that prevents
legitimate users from accessing targeted computer systems, devices or other network resources. Denial-
of-service (DoS) attacks typically flood servers, systems or networks with traffic in order to overwhelm
the victim resources and make it difficult or impossible for legitimate users to use them. While an attack
that crashes a server can often be dealt with successfully by simply rebooting the system, flooding attacks
can be more difficult to recover from.

Email spam:
From the experience of employees of Ekhanei.com we have known that customer often gets
spam email in which actual customers personal information is asked. As a result those who
responses it they become a victim of deception.

Fake money transfer request:

Many customers of Ekhanei.com have reported about fake money transfer request. These
services are not meant for transactions between strangers and many scams are run through them.

Two most significant risks:

Hacking:
Corporations are fighting hacking by teaching their information technology personnel how
hackers work - and how to protect their business systems from attacks. Philips Electronics and
Citigroup are just two of the many companies that have sent staff-members to seminars run by
Ernst & Young, Found stone, VeriSign, SANS Institute, and other consulting firms. The Ernst &
Young seminar, taught by a top military security specialist, covers hacking techniques and
teaches effective methods for foiling intruders.

Email spam:
E-mail spam is a common issue in the age of internet. But some customer accidently or due to
lack of knowledge he or she becomes the victim of deception. Ekhanei.com usually sends an
email to the customer as a confirmation of his or her advertisement on their website. But some
scammer tries to collect personal information via spam email and as a result customer faces
hassles.

Suggestion for security management:

Buying a firewall is easy; configuring it correctly requires time and effort. If your e-commerce
site is managed by a hosting provider, most likely, your IT staff will not have direct access to the
network security infrastructure. That means, you probably have to rely on contract language to
address issues of network security. Plus, you must work directly with your provider to ensure
regular monitoring and testing of your e-commerce site. Must-have security services for your
site, whether you have a hosting provider or host your site yourself, include:

Data loss prevention.

Data loss detection.
Advanced persistent threat detection.
Intrusion prevention services.
DDoS protection.
Reputation defenses.
Antivirus/antimalware and a fraud management service

For e-mail spam problem, security management may use QR code in the email so that customer
can confirm that it is not a fake email. Even a reminder message about e-mail spamming should
be imposed after the successful process of advertisement.