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OJT REPORT

TRENDS
A PROJECT ON STORE OPERATIONS

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COMPANY NAME: RELIANCE INDUSTRIES LIMITED (RIL)

DURATION: OCTOBER 27th to NOVEMBER 5th

ACADEMIC SESSION: PGDM-RM 17-19

FACULTY MENTOR: PROF POOJA MISRA

INDUSTRY MENTOR: MR. HEMANT SINGH (STORE MANAGER)

SUBMITTED TO: CENTRE FOR RETAIL MANAGEMENT, BIRLA INSTITUTE OF


MANAGEMENT TECHNOLOGY, GREATER NOIDA

SUBMITTED BY: HARSH SHRIVASTAVA (17RM921)

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ACKNOWLEDGEMENT

I would like to express my sincere gratitude to my faculty mentor prof. Pooja Misra for
providing invaluable guidance, comments and suggestions throughout the course of project. I
would specially thanks my industry mentor Mr Hemant Singh, Store Manager (ril) whose
contribution in stimulating suggestions and encouragement, helped me to coordinate my project
especially in writing this report.

I sincerely thank Mr. Kundan Bajeli and Miss Gopika S. Krishnan for guiding me and helping to
understand every bit of operational functions related to Reliance Trends. I also wish to express
my gratitude to the officials and other staff members of Reliance Industries Ltd. Who rendered
their help during the period of my project work.

Most importantly, I am thankful to the respected Director Dr. H. Chaturvedi our Hr. Kritika
Gulati, and Mrs. Tanya Srivastava for providing me the opportunity to embark on this project.

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Table of Contents

Contents Page No

INTRODUCTION 5

OBJECTIVE 6

COMPANY PROFILE 7

ORGANIZATIONAL STRUCTURE 12

WEEKLY REPORT 13

VISUAL MERCHANDISING 15

ABOUT STORE 21

INVENTORY MANAGEMENT 23

SOP HR AND BENEFITS 26

SUMMARY OF JOB ACCOMPLISHMENT 27

COMMENTS 28

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Introduction

Everything is always created twice, first in the mind and then in reality.

The knowledge of a student gained from the college professors are not enough when only
learned by pure imagination. That is why an internship or the so-called OJT (On-the-Job
Training) is created. The program also aims to provide worthy potential employees for
employers to source work from, helping both employer and employee in their success. On-the-
job training is valuable where realism is essential. Students are required to complete such hours
of training. It is a particularly good way of developing technical skills and expertise. During on-
the-job training, a supervisor guides the trainee through tasks and processes for them to know
how to perform the obligation and to what standard. Typically, the supervisor observes the
trainees while they perform their duties. After observation, the observer provides the trainees
with feedback on their performance. For a company or an organization who willingly accept a
student trainee, OJT program provides them additional manpower without expecting salary to
pay back. Student trainees can bring fresh ideas, and if even given such opportunity to speak
their minds freely, they may be able to contribute significantly in brainstorming sessions that will
possibly help for the productivity of the company. As for the OJT program for Retail
Management, the students would be trained technically in their field of interest. This provides
opportunities to go through the actual methodologies of a specific job. In effect, this will
certainly lead them for their professional growth and development. Generally, while training the
interns, supervisors are in fact also teaching the process of guiding the trainees stretches their
patience, develops engineering skills and makes them more sensitive to the needs and mind set of
the younger generation. The course of supervision also teaches them how to share what they
know and be receptive to questions. Hence, the internship also becomes an avenue in training for
future employees and managers.

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Objective

On the Job Training was introduced by the Centre for Retail as part of the course to give us
hands on experience about the retail store operation. It targets those who have finished first
trimester of the college and are looking for some practical knowledge, whilst still need of skill
building. This will allow them to stand a real chance in the incredibly competitive jobs market.
Training offers the young people that work with the scheme to adopt their own ways of coping
with the working world and its demands. With this training process the value added has been
great to a retail student. The knowledge gained at the Reliance Trends store has been completely
relevant and gave us an understanding of what the industry holds for us.

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Company Profile

RELIANCE INDUSTRIES LIMITED (RIL)

Reliance Industries Limited (RIL) is India's largest private sector company on all major financial
parameters with a turnover of INR 2,96,091 crore (US$44.7 billion), net profit of INR 27,630
crore (US$ 4.2 billion) as of March 31,2016.

The Group's activities span exploration and production of oil and gas, petroleum refining and
marketing, petrochemicals (polyester, fiber intermediates, plastics and chemicals), textiles, retail,
in hotel and special economic zones. RIL contributes to over 13% of Indias exports and over
4.5% of the total market capitalization in India.

RELIANCE RETAIL

Reliance Retail is the retail initiative of the group and an epicenter of our consumer facing
businesses. It has, in a short time, forged strong and enduring bonds with millions of consumers
by providing them unlimited choice, outstanding value proposition, superior quality and
unmatched experience across all its retail stores.

Since its inception in 2006, Reliance Retail has grown to become Indias largest retailer
delivering superior value to its customers, suppliers and shareholders. The nationwide network of
retail outlets delivers a world-class shopping environment and unmatched customer experience

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powered by our state-of-the-art technology and seamless supply-chain infrastructure. Reliance
Retail has adopted a multi-prong strategy and operates chain of convenience

Stores, supermarkets, hypermarkets, wholesale cash & carry stores, specialty stores and online
stores and has democratized access to all types of products and services across all segments for
all Indian consumers.

Deep insight into Indias economic, cultural and consumption diversity drives Reliance Retails
vision in the retail universe. The operating model is based on customer centricity, while
leveraging common centers of excellence in technology, business processes and supply chain.
More importantly, it has built a strong and unwavering foundation through its extraordinary
people.

TRENDS

Reliance Trends Ltd. is an apparel & accessory specialty format that was conceived with a vision
to deliver fashion, selection and quality of products and experience at great prices to its
consumers. Reliance Trends launched its first store in the country in October 2007. Since then
the company has opened more than 300 stores across the length and breadth of the country. With

presence in more than 160 cities, Reliance Trends, today, is Indias largest fashion destination,
selling 2 lakh garments a day!

Shop Location

The store is situated at the Indrapuram Habitat Center Ghaziabad, Uttar Pradesh. The size of the
store is 10762 square feet consist of ground floor and first floor.

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Shop Layout
Shop layout is the design of a store's floor space and the placement of items within
that store. Store layout helps influence a customer's behavior, which means when done right, it's
a key strategy to a store's prosperity

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ORGANISATIONAL STRUCTURE:

ZONAL MANAGER: SANJAY CHATTERJEE

REGIONAL HR: AVINOY JHA

CLUSTER MANAGER: NIDHI GUPTA AND HIMANSHU CHOUHAN

STORE MANAGER: HEMANT SINGH

DEPARTMENT MANAGER: KUNDAN BAJELI

VISUAL MERCHANDIZE MANAGER: GOPIKA S KRISHNAN

TEAM LEADERS

STAFF

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Weekly Report

Date: October 27, 2017 Task:


Time In: 09:30 Learning of Visual merchandizing with the help of
Time Out: 17:30 VM manager Gopika S. Krishnan regarding how to
Hours Spent: 8 set up a store for better visuality.

Date: October 28, 2017 Task:


Time In: 09:30 Interaction with customers to know about their
Time Out: 18:30 shopping behaviour and to help them in a way you
Hours Spent: 9 can.

Date: October 29, 2017 Task:


Time In: -9:40 Learning about Inventory management, how reliance
Time Out: -18:00 trends send merchandise to all the store and what is
Hours Spent:-7.8 the process.

Date: October 30, 2017 Task: week off


Time In: 10:45
Time Out: 18:16
Hours Spent: 7

Date: October 31, 2017 Task:


Time In: - 10:00 Learning about Goods receipt note and its whole
Time Out: - 18:00 process.
Hours Spent: 8 hours

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Date: November 1, 2017 Task:
Time In: - 10:00 Learning About Back of house and portal system of
Time Out: - 18:30 reliance.
Hours Spent: 8

Date: November 2, 2017 Task:


Time In: - 10:40 Interaction with Customer service desk employee to
Time Out: - 17:50 learn about exchange policies of merchandise.
Hours Spent: 7

Date: November 3, 2017 Task:


Time In: - 10:00 Assigned to do the billing of merchandise on cash
Time Out: - 18:00 counter to know the process of billing of apparels.
Hours Spent: 8

Date: November 4, 2017 Task:


Time In: - 10:00 To learn about the HR SOP & benefits for Trends
Time Out: - 18:00 store employees.
Hours Spent: 8

Date: November 5, 2017 Task:


Time In: - 10:00
Time Out: - 18:00
Hours Spent: 8

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VISUAL MERCHANDISING OF TRENDS:

Visual merchandising refers to anything that can be seen by the customer inside and outside a
store, including display, decoration, signs and layout of space. The overall purpose of visual
merchandising is to get customers to come into the store and spend money

DIWALI WINDOW OF TRENDS

This is the current window at the entrance of Trends which is situated at Indrapuram Habitat
Center Ghaziabad. From the above pic we can conclude that the window theme of Trends is
RED & GOLDEN which gives the traditional view for the festive season. Props used in this

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window are Danglers (the hangings which are of white color) gift boxes, & vinyl (backdrop)
LED lights

MANNEQUINS AND FIXTURES IN TRENDS

MANNEQUINS: are the dummys used to display garments in a store they are placed at the
focal points of the store. Mannequins shows the customers about the recent trends which is going
on.

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Mannequins are placed on the podium which we can see in the above pic and also it is placed
under the high light which gives focus to mannequins as well as the colors which are being
placed over it. On mannequins maximum three colors can be displayed and minimum two. As
we can see in the above pic that mannequins have worn the combination of navy blue and white.
Accessories are also placed on mannequins especially in womens section like handbag, mufflers
etc. In Trends particular numbers of mannequins are given according to the brands which they
have.

FIXTURES:
MENS SECTION TRENDS

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These are the forms of fixtures which are displayed in TRENDS

NESTING TABLE: In the right side of the pic we can see the 3 steps like tables on
which shirts are placed this fixture is known as nesting table.

SINGLE RAILING: In the left side we can see the shirts which are hanging on the v
shape railing which is known as single railing.

STRAIGHT ARM: In the left side (back) where netplay is showcased just below it one
single line case is there on which shirts are hanging this fixture is known as Straight arm.

GANDOLA: is the fixture on which signage is placed and apparel is also placed, in
this pic it is placed in the center front on which shirts of yellow pink red and white are
placed.

STEPARM: Is the fixtures which looks like steps and on which 2 colors of apparels
are placed

U BAR: U shaped bar which is placed attached to the wall for the hangings of apparel

HIGH TOWER: Hightower is that fixture on which single mannequin is placed in this
pic we can see it in the back side.

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4 WAYBROWSER: 4 way browser is one of those fixture on which apparels are hanged 4 way
browser is unique in the sense that 4 type of merchandise can be displayed in all the 4 direction
in a single fixture.

WALL BAY: Wall bay design is one of the fundamentals of creating your desired retail
environment. Wall bay is the back space of the wall where fixtures are set to hang the apparel.

BRAND HEADER:

In the above pic John players and Netplay is Brand Header which placed at the wall bay.

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MOCKSHOP: is the planogram of retail store which exactly looks like the below picture

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CAPACITY GUIDE:

CAPACITY GUIDE is the capacity of every fixture which means how many pieces
of apparel should be placed in the fixtures so that it should look eye catchy.

ABOUT STORE

AREA - 10672 SQFT.

TIMINGS-OPENING TIME 11:00 AM


CLOSING TIME 10:30 PM

FOOTFALL WEEK DAYS 400 500


WEEKENDS 1500 2500

THERE ARE 3 SECTIONS IN TRENDS

KIDS AND WOMENS SECTION ON GROUND FLOOR AND MENS SECTION


ON FIRST FLOOR

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BRANDS IN TRENDS

WOMENS:

INHOUSE BRANDS: (WESTERN)


TEAMSPIRIT
DNMX
AJIO
FIG
RIO

EXTERNAL BRANDS:
ZINC LONDON
KRAUS
MADAME

ETHNIC WEAR
INHOUSE BRANDS:
AVAASA
SIYAHI
HUSSH
AJIO

EXTERNAL BRANDS
AURELIA

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KIDS

In- House External Brand


Team Spirit Lee Cooper
DNMX Gini &JOny
Frendz 612 IV League
Ajio.com
Point cove

MENS

In-House External Brand


Team Spirit Flying machine
DNMX Monte Carlo
Network Duke
Netplay Classic Polo
Performax Lee Cooper
Graviti Taanz
Peter England
Oxemberg

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CUSTOMER RELATIONSHIP MANAGEMENT

Customer Service desk is a communications center that provides a single point of contact also
known as SPOC between a company and its customers.
The purpose of a customer service desk is to ensure that a customer receive appropriate help in a
timely manner. As the customer may have some product issue, they expect a companys service
department to resolve their issues.

While performing the tasks on CSD, I observe some basic problems which a customer faces on
day to day basis:

Bill Misplaced
Personal Item has been lost like wallet, mobile, key chain, pen drive
Alteration issue
Shrinkage

To maintain the record of these issues /problems there are certain registers which are needed to
be maintained like Credit Note Register, Alteration Register, Gift Issue Register and Defective
Items Register.

Many more tasks are also performed by the customer service desk executive such as Generation
of Credit Note, Alteration Procedure Issuing the Discounted Coupons.

INVENTORY MANAGEMENT SYSTEM

Inventory is sent by the Head office to the store according to the size of the store. 30% excess
stock is sent to the store in case if the uncertainty takes places this extra stock can be taken into
use otherwise it automatically becomes the closing stock which is around 30 %

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GOODS RECEIPT NOTE

Acts as internal proof of goods received to process and match against your supplier
invoices/purchase orders.

GRN PROCESS

Is done on the basis of


1. Goods received from DC (In-house)
2. Goods received from vendor (external brands)

Goods received from DC (in-house)


Invoice comes through the DC is called delivery
Trip number is received by site through DC
SAP (SYSTEM ANALYSIS PROGRAM) is a software in which GRN is done
After opening SAP command is given for GRN then we have to click on vendor then DC after
clicking on DC trip no is generated then after saving trip no outbound is done through 2 ways
Manually total price *total quantity
Per pieces scanning of individually pieces
After scanning merchandise we check whether the stock is complete or incomplete if it is ok then
execute post then after this GRN is generated
Which is of 10 digit it is one of the important number for tracking

Goods received from vendor (external brands)


Vendor sent good through particular invoice no on which everything is mentioned for eg invoice
no invoice date purchase order no Now we have to create trip no against PON which we sent to
vendor

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For creating trip no we used to fill a summary in which we have to mention some essential
information such as

Vehicle no, through courier or transport, GST tin no, invoice amount, will bay no, then ctrl save
then system generate trip no through which we can do GRN.

BACK OF HOUSE

Back of house refers to the work which is done by the staff regarding entries GRN, accounts, etc.
Back of house also includes Inventory Management where the stock from external brands and
private labels are being stored and managed. There are certain documents which are need to be
verified before receiving the stock:

Purchase Order, Invoice, E-way, bill, Date of issue, Assessment, Office, Name of dealer,
Address of dealer, Weight, Quantity, Value

PORTALS OF RELIANCE TRENDS

RPOS TRENDSRIL.COM We can check sales

RR ATTENDANCE User id and password for personal information like attendance

MEDIBUDDY- health checkups for store employees

REIMS VM layout

SAP 436 - For HR, Attendance, PF, Pay slips, leaves

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SAP 416 GRN AND ASSETS

SAP 417- Inventory

R TUBE Videos for training

BILLING PROCESS can be done by

CASH PAYMENT- Directly cash is paid

JIO MONEY payment can be done by jio money

RELIANCE CARD payment through membership cards via points

SODEXO gift card used all over the branches of TRENDS

PAYTM payment through PAYTM wallet

DEBIT CARD / CREDIT CARD

HR SOP AND BENEFITS

OBJECTIVE To educate the employees HR benefits and SOP

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INDEX

Sourcing screening recruitment

Welcome onboard like submission of documents and starting of OJT

Transfer all transfer will be effective from1 of the preceding month

Leaves are given according to your states each state has their particular no of leaves

Attendance biometric expression or working id car or reliance app

Salary and incentives of staff get disbursed on 7th of every month second pay out for pending
cases is 12th of every month

Spotlight winner to be honored with a tilak ceremony in front of all employees

Marriage gift - respective employee will get marriage gift of Rs 4000

Reliance One family card get exclusive offers

Gratuity received under the act is exempt from taxation to the extent that it does not exceed 15
days salary for every completed year of service calculated on last drawn salary subject to a max
of 10 lakh

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Resignation finally if employee resigns then separate him from r connect and all the dues
should be cleared on that day itself

SUMMARY OF JOB ACCOMPLISHMENT

Got the rough idea of how actually retail industry in real life goes on. Got to know about visual
merchandising, inventory, Customer service desk, Back of house and portal system of reliance,
Benefits of employees, billing process, important commands for BOH. All this knowledge is
must for every intern to know about little or basics of retail industry.

COMMENTS

It was really great to work under such a cooperative & unanimous staff
I want to thank each one of the members trends who supported and helped me in the completion
of this report especially Gopika mam and Hemant sir thank you so much for your support.

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